Journal articles on the topic 'NeuroMarketing technologies'
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Syvolovska, Olena, Tetiana Neskuba, Olena Aleksandrova, and Olena Mkrtychyan. "Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex." SHS Web of Conferences 67 (2019): 04013. http://dx.doi.org/10.1051/shsconf/20196704013.
Full textSung, Billy, Nicholas J. Wilson, Jin Ho Yun, and Eun Ju LEE. "What can neuroscience offer marketing research?" Asia Pacific Journal of Marketing and Logistics 32, no. 5 (August 29, 2019): 1089–111. http://dx.doi.org/10.1108/apjml-04-2019-0227.
Full textIloka, Benneth Chiemelie, and Grace Ifeoma Anukwe. "Review of eye-tracking: A neuromarketing technique." Neuroscience Research Notes 3, no. 4 (December 31, 2020): 29–34. http://dx.doi.org/10.31117/neuroscirn.v3i4.61.
Full textSHULHA, Olha. "NEUROMARKETING IN THE SYSTEM OF ENTERPRISE MARKETING INNOVATION." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 256–60. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-42.
Full textSadchenko, Olena V. "Convergence of Neuromarketing Technologies in Modern Conditions of Economic Development." Mechanism of an Economic Regulation 2021, no. 3 (2021): 97–107. http://dx.doi.org/10.21272/mer.2021.93.09.
Full textBrenninkmeijer, Jonna, Tanja Schneider, and Steve Woolgar. "Witness and Silence in Neuromarketing: Managing the Gap between Science and Its Application." Science, Technology, & Human Values 45, no. 1 (February 14, 2019): 62–86. http://dx.doi.org/10.1177/0162243919829222.
Full textPlakhin, Andrey, Igor Semenets, Ekaterina Ogorodnikova, and Maria Khudanina. "New directions in the development of neuromarketing and behavioral economics." MATEC Web of Conferences 184 (2018): 04023. http://dx.doi.org/10.1051/matecconf/201818404023.
Full textYanchuk, Tetiana, and Olga Fedchenko. "USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC." Three Seas Economic Journal 3, no. 2 (April 29, 2022): 120–26. http://dx.doi.org/10.30525/2661-5150/2022-2-16.
Full textKrasnova, M. V., and K. A. Nefedova. "The relevance of using neuromarketing tools in testing commercials of regional companies." Regional Economics: Theory and Practice 18, no. 6 (June 16, 2020): 1197–212. http://dx.doi.org/10.24891/re.18.6.1197.
Full textJorge, Camila, Débora de Jesus Rezende Barcelos, and Maria Cecília Máximo Teodoro. "DO PANÓPTICO AO NEUROMARKETING." Revista Direitos Culturais 16, no. 40 (December 23, 2021): 25–44. http://dx.doi.org/10.20912/rdc.v16i40.414.
Full textSADCHENKO, O. V., L. M. ZALUBINSKA, and M. A. KIRILINA. "NEUROMARKETING IS A TOOL FOR INCREASING THE EFFICIENCY OF EXPERIENCE ECONOMY." Economic innovations 22, no. 4(77) (December 20, 2020): 139–49. http://dx.doi.org/10.31520/ei.2020.22.4(77).139-149.
Full textCherubino, Patrizia, Ana C. Martinez-Levy, Myriam Caratù, Giulia Cartocci, Gianluca Di Flumeri, Enrica Modica, Dario Rossi, Marco Mancini, and Arianna Trettel. "Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends." Computational Intelligence and Neuroscience 2019 (September 18, 2019): 1–41. http://dx.doi.org/10.1155/2019/1976847.
Full textSaher, L., and V. Lazorenko. "INNOVATIVE METHODS OF PROMOTION OF RETAIL TRADE ENTERPRISES." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 2 (2019): 95–103. http://dx.doi.org/10.21272/1817-9215.2019.2-12.
Full textKrasnova, M. V., and K. A. Nefedova. "FORMATION OF CONSUMER PREFERENCES USING NEUROMARKETING TOOLS." Scientific Review: Theory and Practice 10, no. 9 (September 30, 2020): 2062–73. http://dx.doi.org/10.35679/2226-0226-2020-10-9-2062-2073.
Full textPeyravi, Bahman, Julija Nekrošienė, and Liudmila Lobanova. "REVOLUTIONISED TECHNOLOGIES FOR MARKETING: THEORETICAL REVIEW WITH FOCUS ON ARTIFICIAL INTELLIGENCE." Business: Theory and Practice 21, no. 2 (December 8, 2020): 827–34. http://dx.doi.org/10.3846/btp.2020.12313.
Full textMartyniuk, Olena, and Tetiana Poplavska. "NEUROMARKETING IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT PHILOSOPHY." Three Seas Economic Journal 2, no. 3 (September 30, 2021): 61–67. http://dx.doi.org/10.30525/2661-5150/2021-3-9.
Full textVecchiato, Giovanni, Laura Astolfi, Fabrizio De Vico Fallani, Jlenia Toppi, Fabio Aloise, Francesco Bez, Daming Wei, et al. "On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research." Computational Intelligence and Neuroscience 2011 (2011): 1–12. http://dx.doi.org/10.1155/2011/643489.
Full textLobodenko, Lidiya, Liudmila Shesterkina, Anna Cheredniakova, Olga Perevozova, and Olga Kharitonova. "Perception of environmental information materials by youth audiences: Results of a neuromarketing study." World of Media. Journal of Russian Media and Journalism Studies, no. 3 (September 1, 2022): 5–44. http://dx.doi.org/10.30547/worldofmedia.3.2022.1.
Full textKotliar, Svitlana, and Tatiana Diabelko. "Media Communication: Technologies of Application in Screen Discourse." Bulletin of Kyiv National University of Culture and Arts. Series in Audiovisual Art and Production 5, no. 2 (December 22, 2022): 140–48. http://dx.doi.org/10.31866/2617-2674.5.2.2022.269501.
Full textKaklauskas, Arturas, Domnica Dzitac, Jurate Sliogeriene, Natalija Lepkova, and Ingrida Vetloviene. "VINERS Method for the Multiple Criteria Analysis and Neuromarketing of Best Places to Live." INTERNATIONAL JOURNAL OF COMPUTERS COMMUNICATIONS & CONTROL 14, no. 5 (November 17, 2019): 629. http://dx.doi.org/10.15837/ijccc.2019.5.3674.
Full textSirotko, I., A. Volobuev, and P. Romanchuk. "Genetics and Epigenetics of Alzheimer’s Disease: new Cognitive Technologies and Neurocommunication." Bulletin of Science and Practice 7, no. 2 (February 15, 2021): 89–111. http://dx.doi.org/10.33619/2414-2948/63/09.
Full textBulgakova, S., I. Sirotko, and P. Romanchuk. "Osteoporosis: 5G Technologies and 5P Medicine, Economic and Medico-Social Paradigms." Bulletin of Science and Practice 7, no. 2 (February 15, 2021): 163–78. http://dx.doi.org/10.33619/2414-2948/63/14.
Full textJianfei, Yang. "NEUROTECHNOLOGIES: EVALUATION OF DEVELOPMENT PROSPECTS IN CHINA." Bulletin of Udmurt University. Series Economics and Law 29, no. 5 (September 25, 2019): 621–29. http://dx.doi.org/10.35634/2412-9593-2019-29-5-621-629.
Full textNeomániová, Katarína, Jakub Berčík, and Elena Horská. "Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 4 (2018): 969–77. http://dx.doi.org/10.11118/actaun201866040969.
Full textMedvedeva, Lyudmila, and Alexander Vakarev. "Stratagem: Spillover Effect of Applying Innovations in Medium-Sized Industrialized Cities." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, no. 3 (December 2020): 5–16. http://dx.doi.org/10.15688/ek.jvolsu.2020.3.1.
Full textMyronov, Yuriy B., and Mariana I. Myronova. "Theoretical and Methodological Approaches to Tourism Enterprise Business Processes Efficiency Evaluation." Scientific Bulletin of Mukachevo State University Series “Economics” 7, no. 2 (December 28, 2020): 22–30. http://dx.doi.org/10.52566/msu-econ.7(2).2020.22-30.
Full textPyatin, V., O. Maslova, N. Romanchuk, S. Bulgakova, and A. Volobuev. "Hemostasis and Cognitive Brain: 5P-Medicine and Chronotherapy of Arterial Hypertension." Bulletin of Science and Practice 7, no. 5 (May 15, 2021): 127–83. http://dx.doi.org/10.33619/2414-2948/66/16.
Full textYadgarov, Y. S., V. A. Sidorov, and E. V. Sobolev. "Credit and banking Component of the Market Economy Phenomenon: Methdological Approach Transformation to the Development of Digitalization and Capital Fictivization." Finance: Theory and Practice 23, no. 5 (October 24, 2019): 115–25. http://dx.doi.org/10.26794/2587-5671-2019-23-5-115-125.
Full textRomanchuk, N. "Human Brain and Nature: Current Cognitive Health and Longevity Regulators." Bulletin of Science and Practice 7, no. 6 (June 15, 2021): 146–90. http://dx.doi.org/10.33619/2414-2948/67/21.
Full textBulgakova, S., N. Romanchuk, and O. Pomazanova. "Psychoneuroimmunoendocrinology and Immune Homeostasis: Gut-brain Axis, Obesity and Cognitive Function." Bulletin of Science and Practice 6, no. 12 (December 15, 2020): 124–54. http://dx.doi.org/10.33619/2414-2948/61/15.
Full textPyatin, V., A. Kolsanov, N. Romanchuk, D. Romanov, Davydkin, A. Volobuev, I. Sirotko, and S. Bulgakova. "Bioinformatics and Artificial Intelligence: Gerontological and Geriatric Components Medical and Social Support for Active Healthy Longevity." Bulletin of Science and Practice 6, no. 12 (December 15, 2020): 155–75. http://dx.doi.org/10.33619/2414-2948/61/16.
Full textKalaganis, Fotis P., Kostas Georgiadis, Vangelis P. Oikonomou, Nikos A. Laskaris, Spiros Nikolopoulos, and Ioannis Kompatsiaris. "Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing." Frontiers in Neuroergonomics 2 (May 17, 2021). http://dx.doi.org/10.3389/fnrgo.2021.672982.
Full textKulyniak, Ihor, Ivan Zhygalo, and Svitlana Koval. "INFLUENCE ON CONSUMER DECISION-MAKING IN THE TOURIST SERVICES MARKET BY USING NEUROMARKETING TECHNOLOGIES." International scientific journal "Internauka". Series: "Economic Sciences", no. 2(58) (2018). http://dx.doi.org/10.25313/2520-2294-2022-2-7892.
Full textAliyah, Kisti Nur. "Etika Bisnis Islam dalam Implementasi Teknologi Neuromarketing pada Strategi Pemasaran." JES (Jurnal Ekonomi Syariah) 5, no. 2 (September 21, 2020). http://dx.doi.org/10.30736/jesa.v5i2.89.
Full textReikin, Vitalii S., Serhii YA Voitovych, Tetiana I. Danyliuk, Kateryna YU Dedeliuk, and Iryna F. Lorvi. "Neuromarketing as interdisciplinary area: Theoretical and methodological analysis." Studies of Applied Economics 39, no. 6 (July 20, 2021). http://dx.doi.org/10.25115/eea.v39i6.5164.
Full textMashrur, Fazla Rabbi, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan, Syed Ferhat Anwar, Farhana Sarker, and Khondaker A. Mamun. "BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework." Frontiers in Human Neuroscience 16 (May 26, 2022). http://dx.doi.org/10.3389/fnhum.2022.861270.
Full textSchneider, Tanja, Jonna Brenninkmeijer, and Steve Woolgar. "Enacting the ‘consuming’ brain: An ethnographic study of accountability redistributions in neuromarketing practices." Sociological Review, May 16, 2022, 003802612210922. http://dx.doi.org/10.1177/00380261221092200.
Full textGonchigjav, Boldbaatar. "Results of neuromarketing study of visual attention and emotions of buyers in retail store environment." Proceedings of the Mongolian Academy of Sciences, May 8, 2020, 52–64. http://dx.doi.org/10.5564/pmas.v60i1.1337.
Full textMartinez-Levy, Ana C., Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Di Flumeri, Arianna Trettel, Fabio Babiloni, and Patrizia Cherubino. "Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research." International Review on Public and Nonprofit Marketing, June 2, 2021. http://dx.doi.org/10.1007/s12208-021-00289-0.
Full textAkbarialiabad, Hossein, Bahar Bastani, Mohammad Hossein Taghrir, Shahram Paydar, Nasrollah Ghahramani, and Manasi Kumar. "Threats to Global Mental Health From Unregulated Digital Phenotyping and Neuromarketing: Recommendations for COVID-19 Era and Beyond." Frontiers in Psychiatry 12 (September 14, 2021). http://dx.doi.org/10.3389/fpsyt.2021.713987.
Full textMorganti, Pierfrancesco, Gianluca Morganti, Adnan Memic, Maria Beatrice Coltelli, and Hong-Duo Chen. "Withdrawal Notice: Beauty and Wellness Turn Towards a Green Economy." Current Cosmetic Science 01 (May 20, 2021). http://dx.doi.org/10.2174/2666779701666210520103136.
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