Academic literature on the topic 'NeuroMarketing technologies'
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Journal articles on the topic "NeuroMarketing technologies"
Syvolovska, Olena, Tetiana Neskuba, Olena Aleksandrova, and Olena Mkrtychyan. "Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex." SHS Web of Conferences 67 (2019): 04013. http://dx.doi.org/10.1051/shsconf/20196704013.
Full textSung, Billy, Nicholas J. Wilson, Jin Ho Yun, and Eun Ju LEE. "What can neuroscience offer marketing research?" Asia Pacific Journal of Marketing and Logistics 32, no. 5 (August 29, 2019): 1089–111. http://dx.doi.org/10.1108/apjml-04-2019-0227.
Full textIloka, Benneth Chiemelie, and Grace Ifeoma Anukwe. "Review of eye-tracking: A neuromarketing technique." Neuroscience Research Notes 3, no. 4 (December 31, 2020): 29–34. http://dx.doi.org/10.31117/neuroscirn.v3i4.61.
Full textSHULHA, Olha. "NEUROMARKETING IN THE SYSTEM OF ENTERPRISE MARKETING INNOVATION." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (December 2021): 256–60. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-42.
Full textSadchenko, Olena V. "Convergence of Neuromarketing Technologies in Modern Conditions of Economic Development." Mechanism of an Economic Regulation 2021, no. 3 (2021): 97–107. http://dx.doi.org/10.21272/mer.2021.93.09.
Full textBrenninkmeijer, Jonna, Tanja Schneider, and Steve Woolgar. "Witness and Silence in Neuromarketing: Managing the Gap between Science and Its Application." Science, Technology, & Human Values 45, no. 1 (February 14, 2019): 62–86. http://dx.doi.org/10.1177/0162243919829222.
Full textPlakhin, Andrey, Igor Semenets, Ekaterina Ogorodnikova, and Maria Khudanina. "New directions in the development of neuromarketing and behavioral economics." MATEC Web of Conferences 184 (2018): 04023. http://dx.doi.org/10.1051/matecconf/201818404023.
Full textYanchuk, Tetiana, and Olga Fedchenko. "USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC." Three Seas Economic Journal 3, no. 2 (April 29, 2022): 120–26. http://dx.doi.org/10.30525/2661-5150/2022-2-16.
Full textKrasnova, M. V., and K. A. Nefedova. "The relevance of using neuromarketing tools in testing commercials of regional companies." Regional Economics: Theory and Practice 18, no. 6 (June 16, 2020): 1197–212. http://dx.doi.org/10.24891/re.18.6.1197.
Full textJorge, Camila, Débora de Jesus Rezende Barcelos, and Maria Cecília Máximo Teodoro. "DO PANÓPTICO AO NEUROMARKETING." Revista Direitos Culturais 16, no. 40 (December 23, 2021): 25–44. http://dx.doi.org/10.20912/rdc.v16i40.414.
Full textDissertations / Theses on the topic "NeuroMarketing technologies"
Mrkvová, Tereza. "Neuromarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-126592.
Full textSmržová, Pavlína. "Vývoj marketingu ve spojení s informačními technologiemi a neurotechnologiemi." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197801.
Full textCapecchi, Irene. "Winescape aesthetic perception assessment." Doctoral thesis, 2021. http://hdl.handle.net/2158/1238417.
Full textBook chapters on the topic "NeuroMarketing technologies"
Iorga, Ana Maria, and Nicolae Al Pop. "Ethical Dilemmas of Future Technologies." In Ethics and Neuromarketing, 171–85. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-45609-6_11.
Full textLópez, María Judith, and Carlos Ramos-Galarza. "Neuromarketing: Current Applications in Favor of Consumerism." In Marketing and Smart Technologies, 389–94. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_32.
Full textFilipović, Filip, Luka Baljak, Tamara Naumović, Aleksandra Labus, and Zorica Bogdanović. "Developing a Web Application for Recognizing Emotions in Neuromarketing." In Marketing and Smart Technologies, 297–308. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-15-1564-4_28.
Full textCasas-Frausto, Alma, Bogart Yail Márquez, Rosana Gutiérrez, and José Sergio Magdaleno-Palencia. "The Role Neuromarketing Emotion as Key to Defining Consumer Behavior." In Agents and Multi-Agent Systems: Technologies and Applications 2021, 385–94. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-2994-5_32.
Full textNemorin, Selena. "The Discursive World of Neuromarketing: For Whom Are These Technologies Working?" In Biosurveillance in New Media Marketing, 73–100. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-96217-7_4.
Full textPereira, Verónica Crespo, and Jorge Cruz-Silva. "Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels." In Marketing and Smart Technologies, 585–93. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_46.
Full textEtzold, Veit, Anika Braun, and Tabea Wanner. "Eye Tracking as a Method of Neuromarketing for Attention Research—An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz." In Intelligent Decision Technologies 2019, 167–82. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8303-8_15.
Full textBurris, Harrison R., and Shahid A. Sheikh. "Virtual Reality and Neuroimaging Technologies." In Virtual Technologies for Business and Industrial Applications, 118–28. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61520-631-5.ch007.
Full textde Quevedo, Alexandre Silva, Daniela Müller Quevedo, Paola Schmitt Figueiró, and Elissa Kerli Fernandes. "Neuromarketing as an Environmental Awareness Tool." In Advances in Marketing, Customer Relationship Management, and E-Services, 404–26. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3115-0.ch022.
Full textBhandari, Arabinda. "Neuromarketing Trends and Opportunities for Companies." In Advances in Marketing, Customer Relationship Management, and E-Services, 82–103. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3126-6.ch005.
Full textConference papers on the topic "NeuroMarketing technologies"
Rakhmatullina, Albina Rustamovna. "APPLICATION OF NEUROMARKETING TECHNOLOGIES IN MODERN BUSINESS SPACE." In Актуальные аспекты развития современной науки. Самара: Самарский государственный экономический университет, 2021. http://dx.doi.org/10.46554/cadms-2020-pp.329.
Full textKaheh, Shima, Maria Ramirez, Jonathan Wong, and Kiran George. "Neuromarketing using EEG Signals and Eye-tracking." In 2021 IEEE International Conference on Electronics, Computing and Communication Technologies (CONECCT). IEEE, 2021. http://dx.doi.org/10.1109/conecct52877.2021.9622539.
Full textKarpova, Svetlan, and Ilya Rozhkov. "Research on the Application of Neuromarketing Technologies on Financial Markets." In International Conference Technology & Entrepreneurship in Digital Society. Real Economy Publishing House, 2019. http://dx.doi.org/10.17747/teds-2018-126-129.
Full textKaklauskas, Artūras, Arune Binkyte-Veliene, Ingrida Vetloviene, Darius Skirmantas, and Agne Kuzminske. "AN AFFECTIVE, INTELLIGENT, TUTORING SYSTEM FOR PASSIVE HOUSE NEUROMARKETING." In 12th International Conference on Education and New Learning Technologies. IATED, 2020. http://dx.doi.org/10.21125/edulearn.2020.0334.
Full textCosta, Ana, Júlia Pires, Marta Mendes, Adriana Vazzoler-Mendonca, Vera Capellini, and Cristina Costa-Lobo. "NEUROMARKETING AND BUSINESS: A MATTER OF INVESTMENT IN THE IBERIAN PENINSULA." In 14th International Conference on Education and New Learning Technologies. IATED, 2022. http://dx.doi.org/10.21125/edulearn.2022.2008.
Full textGrejdan, Elena Florentina, Elena Goga, and Gheorghe Orzan. "NEUROMARKETING TOOLS APPLIED TO STUDYING THE CONSUMER BEHAVIOR IN THE ONLINE ENVIRONMENT." In 13th International Conference on Education and New Learning Technologies. IATED, 2021. http://dx.doi.org/10.21125/edulearn.2021.2569.
Full textGoga, Elena, Elena Florentina Grejdan, Dan Trifu, and Mihai Orzan. "NEUROMARKETING TOOLS INVOLVED IN A STUDY FOR EXAMINING “PERCEPTIONS TOWARDS VACCINATION AGAINST COVID-19" IN ROMANIA." In 13th International Conference on Education and New Learning Technologies. IATED, 2021. http://dx.doi.org/10.21125/edulearn.2021.2570.
Full textTinoco-Egas, Raquel Miroslava, Oscar Juanatey-Boga, and Valentin-Alejandro Martinez -Fernandez. "Conceptual and Exploratory Approach to the Role of Trust for an Efficient Publicity: A Neuromarketing Perspective." In 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2019. http://dx.doi.org/10.23919/cisti.2019.8760723.
Full textCortes Cuns, Manuel, Matias Enrique Membiela Pollan, and Eva Sanchez Amboage. "The Generation of Experiences as a Differentiating Strategic Factor in the Design of Products: An Approach from Neuromarketing." In 2019 14th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2019. http://dx.doi.org/10.23919/cisti.2019.8760642.
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