Academic literature on the topic 'Negative purchase intent'
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Journal articles on the topic "Negative purchase intent":
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Han, Jung Ah, Elea McDonnell Feit, and Shuba Srinivasan. "Can negative buzz increase awareness and purchase intent?" Marketing Letters 31, no. 1 (November 28, 2019): 89–104. http://dx.doi.org/10.1007/s11002-019-09501-y.
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Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media." Journal of Marketing 82, no. 1 (January 2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.
Abstract:
Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find that brand fan following improves all three mindset metrics. ESM engagement volume affects brand awareness and purchase intent but not customer satisfaction, while ESM positive and negative valence have the largest effects on customer satisfaction. OSM increases brand awareness and customer satisfaction but not purchase intent, highlighting a nonlinear effect of OSM. Interestingly, OSM is more likely to increase purchase intent for high involvement utilitarian brands and for brands with higher reputation, implying that running a socially responsible business lends more credibility to OSM. Finally, purchase intent and customer satisfaction positively affect shareholder value.
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Lubis, M. Faisal Ridho, Endang Sulistya Rini, and Fadli . "The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)." International Journal of Research and Review 9, no. 8 (August 10, 2022): 258–74. http://dx.doi.org/10.52403/ijrr.20220823.
Abstract:
The development of non-cash payment instruments is currently progressing at a fast rate in parallel with technological breakthroughs. This research intends to identify and analyze the influence of promotion, perceived convenience, and perceived usefulness on the purchase decisions of BNI Tapcash e-toll cards, with purchase intention serving as an intervening variable (a case study on MKTT toll road users). This study's analysis consists of descriptive analysis and path analysis. According to the results of this study, promotion has a significant positive impact on purchase intent. Perceived convenience has a somewhat positive impact that is not statistically significant. Perceived usefulness influences purchase intent to a positive and significant degree. Promotion has a somewhat positive but insignificant impact on purchase decisions. The influence of perceived convenience on purchase decisions is partial yet positive. The influence of perceived usefulness on purchase decisions is marginal and positive. Purchasing intent affects purchase decisions in a positive and significant manner. Perceived convenience has a positive and statistically significant influence on purchase decisions when purchase intention is an intervening variable. When purchasing intention is an intervening variable, perceived usefulness has a negative and insignificant influence on purchase decisions. Promotion has a positive and statistically significant impact on purchase decisions, with purchase intention serving as an intermediary variable in the purchase of BNI TapCash E-Toll Cards. Indirect contributions indicate that perceived convenience has a positive and insignificant effect on purchase decisions, where purchase intention as an intervening variable in purchasing is 39.4 percent. Perceived usefulness has a negative and insignificant effect, where purchase intention as an intervening variable in purchasing is -0.11 percent. Promotion has a positive and significant influence on purchase decisions, with purchase intention as the intervening variable for BNI TapCash E-Toll Cards at 54.7%. Keywords: Promotion, Perceived convenience, Perceived usefulness, Purchase decision, Purchase intention.
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Suzuki, Takashi, Taro Oishi, Hisashi Kurokura, and Nobuyuki Yagi. "Which Aspects of Food Value Promote Consumer Purchase Intent after a Disaster? A Case Study of Salmon Products in Disaster-Affected Areas of the Great East Japan Earthquake." Foods 8, no. 1 (January 4, 2019): 14. http://dx.doi.org/10.3390/foods8010014.
Abstract:
This research examined post-disaster consumer perception of food value and their effects on purchase intent by focusing on Japanese seafood industry after the Great East Japan earthquake. Online surveys on consumers living in Tokyo and Osaka Prefectures were conducted to investigate consumer value perceptions of Miyagi salmon in 2012 and 2015. Multiple-group structural equation modeling (SEM) on the 2012 survey results showed that desire to contribute to restoration (social value) had the greatest positive influence on purchase intent in both regions. Concern about radiation threats (safety value) had a negative influence on purchase intent, with a stronger impact in Osaka than Tokyo. In comparison, the 2015 results revealed a reduction in the effects of these two potent factors (i.e., safety value and social value) on purchase intent only in Osaka. The beneficial value of seafood had a general positive influence on purchase intent, but its magnitude of effect differed by regional and chronological context. Among these three values, sales promotion with emphasis on social value is more effective than with other values. In cases of future disasters in a similar context, marketers are recommended to adopt different value transfer strategies according to geographical and temporal diversity.
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Syaidatina Aisyah, Nabilla. "Pengaruh Manfaat, Kemudahan Penggunaan, dan Risiko yang Dirasakan Terhadap Keputusan Pembelian Aktual pada Aplikasi Bibit." COMSERVA Indonesian Jurnal of Community Services and Development 2, no. 12 (April 25, 2023): 2942–51. http://dx.doi.org/10.59141/comserva.v2i12.709.
Abstract:
Development in the field of investment and financial technology is inevitable. Financial technology at this time provides services for beginners in investing. This study aims to increase knowledge about the effect of perceived benefits, perceived risks, perceived ease of use, trust, and online purchase intent on actual purchases in making investment purchases on the Bibit application. Data collection was carried out by distributing questionnaires conducted from December 2022 to January 2023. Furthermore, this study used a non-probability sampling method with purposive sampling techniques, while the determination of the number of samples was carried out with a formula from Hair et al. (2019) so that the data that could be collected was 231 people. The data was processed using the Lisrel Structural Equation Model (SEM) to test the existing models in this study. The results of data processing show that perceived benefits have no influence on online purchase intention and actual purchase. Perceived risk has an influence on online purchase intention. Perceived risk has no effect on trust and actual purchases. Perceived ease of use has no effect on trust and online purchase intention. Trust has no influence on the actual purchase. Online purchase intention has a negative influence on actual purchases.
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Pinsuwan, Ammaraporn, Suntaree Suwonsichon, Penkwan Chompreeda, and Witoon Prinyawiwatkul. "Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee." Foods 11, no. 2 (January 11, 2022): 180. http://dx.doi.org/10.3390/foods11020180.
Abstract:
The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descriptive panelists for intensities of 26 sensory attributes and by 100 brewed black coffee users for acceptance, purchase intent and emotions. Results showed that the samples exhibited a wide range of sensory characteristics, and large differences were mainly described by the attributes coffee identity (coffee ID), roasted, bitter taste, balance/blended and fullness. Differences also existed among the samples for overall liking, purchase intent and most emotion terms. Partial least square regression analysis revealed that liking, purchase intent and positive emotions, such as active, alert, awake, energetic, enthusiastic, feel good, happy, jump start, impressed, pleased, refreshed and vigorous were driven by coffee ID, roasted, ashy, pipe tobacco, bitter taste, rubber, overall sweet, balanced/blended, fullness and longevity. Contrarily, sour aromatic, sour taste, fruity, woody, musty/earthy, musty/dusty and molasses decreased liking, purchase intent and positive emotions, and stimulated negative emotions, such as disappointed, grouchy and unfulfilled. This information could be useful for creating or modifying the sensory profile of brewed black coffee to increase consumer acceptance.
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Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS." EUrASEANs: journal on global socio-economic dynamics, no. 2(45) (March 30, 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.
Abstract:
The effects of Instagram on the consumption intent of Filipino millennials aged 27 to 42 who live in Manila are being quantitatively studied; they have been active online users. Through online surveys in 2020 and 2021, research focuses on how people use and like it and their role in online influence. The Likert-scale survey instrument was employed to conduct the reliability analysis, which confirmed the consistency of parameters such as customer trust and choices made by Instagram influencers. Regression analysis derives the most important predictors by identifying the respective significant predictors represented by the social influence of peers, trust, and security, which positively contribute to purchase intent, while endorsement by Instagram influencers has a negative impact on purchase intent. The research addresses millennial shopping habits on Instagram, offering marketers invaluable information in the dynamic realm of social media.
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Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman. "When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest." Journal of Marketing Research 56, no. 2 (January 14, 2019): 197–210. http://dx.doi.org/10.1177/0022243718821960.
Abstract:
Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may be a way for consumers to virtually signal identity. The authors propose that there are conditions in which this action can paradoxically reduce a consumer’s subsequent purchase intentions. Five experiments demonstrate that posting products on social media that are framed as being identity-relevant can reduce a consumer’s subsequent purchase intentions for the same and similar products, as this action allows consumers to virtually signal their identity, fulfilling identity-signaling needs. Fortunately for retailers, the authors suggest theoretically and managerially relevant moderators that attenuate this negative effect on intent to purchase. These findings have important implications for how firms can conduct social media marketing to minimize negative purchase outcomes.
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Hoque, Mohammed Ziaul, and Md Nurul Alam. "Consumers' knowledge discrepancy and confusion in intent to purchase farmed fish." British Food Journal 122, no. 11 (May 4, 2020): 3567–83. http://dx.doi.org/10.1108/bfj-01-2019-0021.
Abstract:
PurposeThe purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.Design/methodology/approachThe samples of 498 households were selected from a stratified cluster from the Chittagong city and were interviewed using a structured questionnaire. The data have been analysed using exploratory factor analysis and structural equation modelling.FindingsThe results show that consumers' subjective knowledge (SK) is significant for purchase intention whereas objective knowledge (OK) is not. Again, consumers' SK, OK, knowledge discrepancy and confusion have no influence in forming consumers' attitude towards FF. However, consumers who overestimate their actual level of knowledge hold negative attitude towards FF and vice versa. Furthermore, consumers' OK affects their confusion inversely although it does not influence the purchase intention significantly.Practical implicationsIf the marketers can frame a more engaging means of communication and knowledge enhancement plan, consumers' attitude and purchase intention regarding FF will be signified.Originality/valueThis is the first study that fundamentally contributes to the scientific research in that it measures the knowledge discrepancy of consumers regarding FF. In addition, this study substantiates that low objective knowledge leads to confusing consumers at the time of purchasing. The effect of overestimating the level of knowledge as well as underestimating the level of knowledge in explaining the purchase intention of FF would be a supplementary addition.
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Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri, and Witoon Prinyawiwatkul. "Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein." Foods 10, no. 7 (June 25, 2021): 1480. http://dx.doi.org/10.3390/foods10071480.
Abstract:
Currently, many consumers are reluctant to consume edible-cricket protein (ECP). Chocolate brownie (CB) formulations without (WO) and with (W) 6%w/w ECP (CBWO and CBW, respectively) were presented under two informed conditions: formulated without ECP (ECP−) and formulated with ECP+benefits (ECP+). CBWO− (CBWO presented with the “ECP−” claim), CBWO+ (CBWO presented with the “ECP+” claim), CBW− (CBW presented with the “ECP−” claim), and CBW+ (CBW presented with the “ECP+” claim) were evaluated by 210 consumers for expected and actual attribute liking, and after-tasting consumption and purchase intent. Multi-way ANOVA, principal component analysis, and agglomerative clustering examined liking. Cochran-Q tests compared actual-liking profiles, purchase and consumption intent. Before tasting, CBW− obtained the lowest appearance liking, flavor liking was higher for ECP− than for ECP+ for either formulation, and ECP+ decreased aroma and overall liking only for CBWO. After tasting, CBWO had higher liking than CBW (except for aroma) for either informed condition. Regardless of the formulation, ECP− and ECP+ had similar actual liking. Nevertheless, ECP+ prevented negative disconfirmation for both formulations while ECP− decreased texture liking (for CBWO) and all liking (for CBW) upon tasting. Females’ consumption intent was higher for CBWO regardless of the informed condition, but CBW+ achieved a similar purchase intent to CBWO− for both genders.
Dissertations / Theses on the topic "Negative purchase intent":
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Atouati, Samed. "Du texte aux chiffres : La NLP pour la prédiction des actifs financiers." Electronic Thesis or Diss., Institut polytechnique de Paris, 2022. http://www.theses.fr/2022IPPAT026.
Abstract:
L’objectif de la thèse est d’étudier à quel point les données en langage naturel peuvent être utiles pour mieux comprendre les relations entre le sentiment public et les entreprises, ainsi qu’entre ce sentiment et les changements de prix sur les marchés. Pour ce faire, nous étudions des données NLP provenant de différentes sources : Twitter, les rapports des entreprises et Reddit. Nous obtenons des résultats prometteurs pour certaines sources, tandis que d’autres n’ont qu’une utilité limitée en ce qui concerne l’évolution des cours des actifs. Elles restent cependant pertinentes pour comprendre les réactions du public aux scandales d’entreprisesThe goal of the thesis is to investigate whether natural language data can be useful in better understanding the relationships between the public and the companies, as well as the public and the stock market price changes. In order to do so, we investigate natural language data derived from various sources: Twitter, company filings, and Reddit. We show case promising results for some sources, while others happen to have limited use as far as stock price changes go. Although they remain relevant for understanding public’s reactions to company scandals
Book chapters on the topic "Negative purchase intent":
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Koshksaray, Amir Abedini, and Elnaz Nabizadeh. "Internet Advertising Pleasure and Purchase Intention." In Brand Culture and Identity, 716–35. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch039.
Abstract:
The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A total of five latent variables of internet advertising pleasure were examined: prior experience, website pleasure (attitude toward website), and arousal as antecedents; and attitude toward brand and purchase intention as consequences. The paper found that regardless of “Website pleasure” and “Arousal,” these constructs successfully explain Internet advertising pleasure by incorporating advertising relaxedness, advertising happiness, and advertising satisfaction. The prior experience was found to be the most significant for explaining Internet advertising pleasure. This study offers one of the first attempts to build a comprehensive theoretical model explaining Internet Advertising Pleasure, IAP. Second, this study offers a new scale for internet advertising pleasure with higher content validity.
2
Elangovan, D., and V. Subedha. "Product Review Based on Machine Learning Algorithms." In Advances in Parallel Computing. IOS Press, 2021. http://dx.doi.org/10.3233/apc210048.
Abstract:
The purchase of products or administrations through an electronic trade called web based shopping over internet using a web browser. Online Product surveys are significant for up and coming purchasers in helping them decide. To this end, distinctive sentiment mining systems have been proposed, where making a decision about a survey sentence’s direction (e.g., positive or negative) is one of their key difficulties. As of late, Machine learning has risen as powerful methods for taking care of assumption order issues. An AI model inherently learns a helpful portrayal consequently without human endeavors. In any case, we propose a regulated AI structure for item audit conclusion arrangement which utilizes pervasively accessible evaluations as powerless supervision signals. To assess the proposed system, we build a dataset containing 2, 00,000 pitifully named survey sentences and 15000 marked audit sentences from Amazon. Trial results show the more exactness contrasted with past one.
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Sorce, Patricia, Victor Perotti, and Stanley Widrick. "Online Shopping for Positive and Negative Reinforcement Products." In The Social and Cognitive Impacts of e-Commerce on Modern Organizations, 1–14. IGI Global, 2004. http://dx.doi.org/10.4018/978-1-59140-249-7.ch001.
Abstract:
The present research applies operant conditioning theory to the question of what products and services consumers will shop for and buy online. Operant conditioning theory explains differences between products that are used to alleviate uncomfortable experiences (negative reinforcement) and those providing enjoyable experiences (positive reinforcement). The preliminary results described in this study confirmed the importance of operant conditioning as a factor in the behavior of online shoppers. For example, when asked to provide an open-ended list of products that they had shopped for, our respondents mentioned products that produce positive reinforcement 476 times versus only four mentions for those that create negative reinforcement. Furthermore, for a list of seventeen common product categories, the results showed that respondents were not only less likely to shop for negative reinforcement products but also even less likely to purchase negative products online than positive products. The results of this exploratory study lay the groundwork for future research by introducing negative and positive reinforcement as a predictor of Internet shopping behavior.
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Wakefield, Robin L., and Dwayne Whitten. "Examining User Perceptions of Third-Party Organizations Credibility and Trust in an E-Retailer." In Information Security and Ethics, 2814–29. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-937-3.ch188.
Abstract:
Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution-based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.
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Wakefield, Robin L., and Dwayne Whitten. "Examining User Perceptions of Third-Party Organizations Credibility and Trust in an E-Retailer." In End-User Computing, 1637–51. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch112.
Abstract:
Despite the fact that over half of U.S. residents are now online, Internet users hesitate to enter into transactions with e-retailers in the absence of certain assurances. Recent IS research shows that institution-based assurance structures, such as Web seals, are drivers of online trust. We extend the research in online trust to include the effect of third-party organization (TPO) credibility on both Internet users’ perceptions of assurance structures and purchase risk. Findings indicate that TPO credibility is positively related to the value that Internet users assign to assurance structures and negatively related to perceptions of purchase risk. Furthermore, perceptions of TPO credibility are strongly associated with users’ trusting attitudes toward the e-retailer. For some online consumers, trust may have less to do with privacy and security and more to do with the reputation of the TPO. These findings have important implications for the design of Web sites, the selection of assurance providers and services, and the reputation of both e-retailers and providers.
6
Shareef, Mahmud A., Vinod Kumar, and Uma Kumar. "Control Mechanism of Identity Theft and Its Integrative Impact on Consumers' Purchase Intention in E-Commerce." In Analyzing Security, Trust, and Crime in the Digital World, 121–61. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4856-2.ch007.
Abstract:
There are many collection and application sources of identity theft. The Internet is one of the vulnerable medias for identity theft and is used, especially, as an application source of identity theft. This current chapter has twofold objectives. As the first objective, it develops a conceptual framework to prevent/control identity theft of E-Commerce (EC) in conjunction with different sources if identity theft. From this framework and shedding light on the recent literature of sources of identity theft, the authors identify global laws, controls placed on organizations, publications to develop awareness, technical management, managerial policy, risk management tools, data management, and control over employees are the potential measuring items to prevent identity theft in EC. All EC organizations are struggling to control identity theft. This chapter argues that control mechanism of identity theft has both positive and negative impact on EC. This chapter sets its second objective to explore the integrative effect of overall identity theft control mechanism on consumer trust, the cost of products/services, and operational performance, all of which in turn contribute to a purchase intention using E-Commerce (EC). A case study in banking sector through a qualitative approach was conducted to verify the proposed relations, constructs, and measuring items.
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Sharma, Sushil K., and Jatinder N. D. Gupta. "Adverse Effects of E-Commerce." In The Economic and Social Impacts of E-Commerce, 33–49. IGI Global, 2003. http://dx.doi.org/10.4018/978-1-59140-043-1.ch003.
Abstract:
E-commerce is the fastest growing industry worldwide and is one of the most rapidly evolving areas of national and international trade. The Internet has become an incredibly powerful tool for conducting business electronically. Companies have taken the proactive approach and are jumping on the new way to conduct business. E-commerce enables organizational change and helps organizations to conduct business with improved efficiencies and productivity. E-commerce is credited with empowering employees and knowledge workers, by giving them easy access to virtually unlimited information. E-commerce technologies have helped nations to accelerate their economic growth and to provide more opportunities for the businesses to grow. Meanwhile, it has also created many challenges and adverse effects, such as concerns over privacy, consumer protection, and security of credit card purchases, displacement of workers (especially low-status ones), and is charged with having a negative impact on quality of work life. This chapter describes the various adverse effects that have accompanied the advent of the Internet and e-commerce revolution.
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Dixit, Saurabh Kumar. "eWOM Marketing in Hospitality Industry." In Advances in Marketing, Customer Relationship Management, and E-Services, 266–80. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch014.
Abstract:
Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of mouth, both positive and negative, has the potential to influence customer purchase decisions. With the technological advancement, the internet has been widely applied in various areas in the hospitality industry. Social media and the growth of web 2.0 have enabled word of mouth to be shared amongst millions of potential customers, one therefore can argue that electronic word of mouth (eWOM) has been the successor of the traditional word of mouth. Therefore, traditional Word-of-Mouth, which spread from person to person vocally has been replaced gradually by electronic Word-of-Mouth (eWOM). A growing trust on eWOM for making choices about hospitality products prompted the author to work on the present chapter.
Conference papers on the topic "Negative purchase intent":
1
Atouati, Samed, Xiao Lu, and Mauro Sozio. "Negative Purchase Intent Identification in Twitter." In WWW '20: The Web Conference 2020. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3366423.3380040.
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Parker, Kevin, Philip Nitse, and Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.
Abstract:
The number of Internet purchases continues to increase, making customer relationship management even more critical in today’s Internet marketplace. Keeping existing customers satisfied is much more cost effective than acquiring new customers. However, the Internet has been plagued by inaccurate color representation since the advent of e-commerce. Color inaccuracy has many negative consequences, the most important of which is customer defections. This paper communicates the findings of a survey conducted to assess consumer opinions about Internet purchases. Results indicate that consumers are aware of color inaccuracies and that their reactions will negatively impact the marketer. Over 55% of the consumers surveyed indicate that they will not make future purchases from an online merchant that delivered an item in a color that did not match their expectations. With customer retention being one of the goals of customer relationship management, it is apparent that this issue must be acknowledged and acted upon.
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Both, Lilly Elisabeth. "WILLINGNESS TO SHARE PERSONAL INFORMATION." In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact096.
Abstract:
"The purpose of this study was to examine the factors that influence an individual’s choice to share personal information online. Specifically, the role of age, gender, personality, overall media exposure, and perceived risks and benefits were examined in relation to a willingness to share personal information that differed in sensitivity (high school grades, medical records, income) and differed in target audience (social media, online store, general public). A total of 202 individuals participated in this survey study. The majority were young (M age = 22.46 years, SD = 5.77), single (83.7%), women (80.7 %), with at least some post-secondary education (90.1%). A series of hierarchical regression analyses were conducted. The results indicated that willingness to share personal information on social media was predicted by having higher scores on the personality traits of extraversion, agreeableness, and negative emotionality. Higher scores on perceived purchase benefits and total media exposure also predicted willingness to share personal information on social media. In terms of willingness to share personal information with an online store, total media exposure was a significant predictor along with higher extraversion and lower conscientiousness scores. Finally, willingness to share personal information with the general public was predicted by overall media exposure. Participants generally believed that there were risks involved in sharing personal information, but these risks were considered to be slight. As well, they only slightly disagreed when asked if the internet could be trusted, and were neutral on whether there were purchase benefits to providing personal information."
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بن داود, أسية. "-Marketing in The Corona Pandemic and its Role in Activating E-Commerce in Algeria." In I . I N T E R N A T I O N A L R E S E A R C H C O N G R E S S F O R E C O N O M I C A N D A D M I N I S T R A T I V E S T U D I E S. Rimar Academy, 2022. http://dx.doi.org/10.47832/economiccongress1-8.
Abstract:
The outbreak of the health crisis of Corona virus, also known as (Covid-19 pandemic) has helped in the emergence of the economic concept of e-marketing despite the various negative repercussions that the pandemic had on various other aspects of human life, namely, the imposition of strict preventive policies such as home quarantine and social distancing. These regulations changed the nature of the Algerian consumer behavior and the way he purchases his products, goods and services. Accordingly, and to achieve positive results that help bridging the gap between the producer and the consumer in light of social distancing adopted during the pandemic, marketers started promoting and selling their products and services on the internet, paving the way for the emergence of e-commerce. The latter has proven its viability and practicality in facilitating electronic commercial transactions by improving consumers’ experiences on the web. Hence, the present research study aims to investigate the role and importance of e-marketing in light of the spread of Covid-19 pandemic and its impact on shedding light on e-commerce as a being a priority that Algeria has become more in need of to execute various commercial and economic transactions.