Academic literature on the topic 'Negative campaigning'

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Journal articles on the topic "Negative campaigning"

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Lau, Richard R., and Ivy Brown Rovner. "Negative Campaigning." Annual Review of Political Science 12, no. 1 (June 2009): 285–306. http://dx.doi.org/10.1146/annurev.polisci.10.071905.101448.

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Wright, William A. "NEGATIVE CAMPAIGNING." Journal of Social Philosophy 24, no. 1 (March 1993): 103–13. http://dx.doi.org/10.1111/j.1467-9833.1993.tb00498.x.

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Mohammed, Dima. "Negative campaigning." Journal of Argumentation in Context 11, no. 1 (March 8, 2022): 88–109. http://dx.doi.org/10.1075/jaic.21025.moh.

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Abstract This paper develops an argumentative perspective on attacks in political election campaigns. The perspective highlights the role that attack ads play in the justification of vote claims aiming to advance our understanding of the notorious practice and to bring about a nuanced assessment of its benefits and risks. In the examination, special attention is paid to the argumentative potential that links a certain criticism of an adversary to the defense of the negative vote against the adversary as well as to the defense of the positive vote claim in favor of a campaign’s candidate. Considering the argumentative potential is especially beneficial for capturing the role of attacks in important political processes, including accountability and the stimulation of an informed public political participation.
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Skaperdas, Stergios, and Bernard Grofman. "Modeling Negative Campaigning." American Political Science Review 89, no. 1 (March 1995): 49–61. http://dx.doi.org/10.2307/2083074.

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Negative campaigning is an important aspect of campaign competition but plays little or no role in existing models of campaigns. Within the context of plurality elections for a single office we model the incentives that affect the use of negative campaigning. Under simplifying but still quite general assumptions we show a number of results, including the following key conclusions: (1) for two-candidate competition the front-runner will engage in more positive and less negative campaigning than the opponent; (2) in a three-candidate contest with one candidate clearly trailing by a large margin and playing mainly a spoiler role, that candidate will only engage in positive campaigning; and (3) in any three-candidate contest, no candidate engages in negative campaigning against the weaker of his two opponents, so that to the extent there is negative campaigning, it will be directed against the front-runner or it will come from the front-runner. These results have direct empirical applications to multicandidate primaries and nonpartisan contests and can provide insight into recent general elections as well.
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Beecroft, Nicholas. "Negative political campaigning." Psychiatric Bulletin 21, no. 5 (May 1997): 297–98. http://dx.doi.org/10.1192/pb.21.5.297.

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It seems to be increasingly taken for granted by politicians and commentators that it is more effective to attack one's opponent than to promote a positive vision in order to sway voters in an election campaign. This article examines the relevant evidence in the psychological literature to see if this belief is justified. This includes the evidence on information processing, emotion and the specific effects of negative campaigning.
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Song, Hyunjin, Dominic Nyhuis, and Hajo Boomgaarden. "A Network Model of Negative Campaigning: The Structure and Determinants of Negative Campaigning in Multiparty Systems." Communication Research 46, no. 2 (June 13, 2017): 273–94. http://dx.doi.org/10.1177/0093650217712596.

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Scholarly attention to the nature and extent of negative campaigning in nonmajoritarian multiparty systems is steadily growing. While prior studies have made commendable progress in outlining the conditions and consequences of negative campaigning, they have typically disregarded the complex interdependencies of multiactor communication environments. The present study focuses on network-structural determinants of negative campaigning. It does so by relying on unique data from the 2013 Austrian federal election and using exponential random graph models to investigate patterns of mediated negative campaigning. We find that—above and beyond common determinants of negative campaigning—indicators of network structure are important predictors of campaign communication. This suggests that network models are crucial for accurately representing campaign communication patterns in multiparty systems.
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Polborn, Mattias K. "Informative Positive and Negative Campaigning." Quarterly Journal of Political Science 1, no. 4 (October 26, 2006): 351–71. http://dx.doi.org/10.1561/100.00000013.

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Mayer, William G. "In Defense of Negative Campaigning." Political Science Quarterly 111, no. 3 (1996): 437. http://dx.doi.org/10.2307/2151970.

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Toros, Emre. "Negative Campaigning in Turkish Elections." Turkish Studies 16, no. 4 (September 11, 2015): 487–509. http://dx.doi.org/10.1080/14683849.2015.1081070.

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Haselmayer, Martin, and Marcelo Jenny. "Friendly fire? Negative campaigning among coalition partners." Research & Politics 5, no. 3 (July 2018): 205316801879691. http://dx.doi.org/10.1177/2053168018796911.

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In democracies with multi-party competition, government parties face a dual challenge in election campaigns: on the one hand, they have to compete against and criticize their coalition partners. On the other hand, they should avoid virulent attacks on their partners to preserve their chances of future collaboration in government. Going beyond a dichotomous operationalization of negative campaigning, this manuscript analyses the tonality and volume of negative campaigning. Studying 3030 party press releases in four national Austrian election campaigns, different patterns for the tonality and frequency of negative campaigning reflect the electoral dilemma of government parties. Coalition parties criticize each other abundantly but refrain from ‘burning bridges’ with their partners through virulent attacks. These findings have implications for studying negative campaigning and coalition politics.
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Dissertations / Theses on the topic "Negative campaigning"

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Bratcher, Christopher Nicholas. "Negative campaigning in U.S. Senate elections /." Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3008286.

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Berg, Rebecka. ""Negative campaigning" i svenska valrörelser : En analys av svenska partiers användning av ”negative campaigning” under valåren 2014 och 2018." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384370.

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Denna uppsats undersöker hur kontextuella faktorer påverkar politiska aktörers användning av ”negative campaigning”. Det görs genom att studera hur mycket svenska partier använde sig av strategin under valåren 2014 och 2018 samt hur användningen tog sig till uttryck. Som grund för undersökningen ligger två teorier, oppositionshypotesen och koalitionshypotesen, som menar att partiernas användning av ”negative campaigning” påverkas av om de är i regerings- eller oppositionsposition samt om de har hög eller låg koalitionspotential. För att genomföra undersökningen kombineras en kvantitativ innehållsanalys med en kvalitativ framinganalys. Analysen genomförs på politiska tal som hållits av Socialdemokraterna, Moderaterna, Sverigedemokraterna och Centerpartiet. Resultatet visar att det är vanligare att svenska partier lyfter sig själva istället för att kritisera andra. När ”negative campaigning” väl används är det oftast motståndarnas sakfrågor och inte personliga egenskaper som kritiseras. Sett till mängden ”negative campaigning” använder Sverigedemokraterna strategin i störst utsträckning följt av Socialdemokraterna, Centerpartiet och slutligen Moderaterna. Gällande hur användningen ser ut utmärker sig Sverigedemokraterna genom att kritisera motståndarnas personliga egenskaper i större utsträckning än övriga partier. Utifrån resultatet ses att varken oppositionshypotesen eller koalitionshypotesen stämmer helt i det svenska fallet. Det parti som i störst utsträckning lever upp till de teoretiska förväntningarna från båda hypoteserna är Sverigedemokraterna. Koalitionshypotesen stämmer även in på Centerpartiet. Övriga partiers användning av ”negative campaigning” följer inte av teorierna. Två tänkbara orsaker till att hypoteserna inte stämmer i större utsträckning är den utpräglade blockpolitiken samt konsensusandan som råder inom svenska politik.
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Arash, Reza. "Making Sense of Negative Campaigning in Canadian Federal Elections." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/39797.

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In recent years, negativity has become a dominant theme in the political campaign. However, there are no comprehensive studies to measure the amount of negativity and to examine how parties and candidates adopt these negative strategies, particularly in the Canadian context. Although some studies have focused on a particular aspect of negative campaigning in a Canadian election, the question remains of how and to what extent parties adopt negative strategies in an election. In this thesis, I have collected and analyzed parties’ press releases in the 2015 federal election to examine and explain negativity in parties’ political campaigns. I have tested my results according to five primary theories of negative campaigning, including competitive positioning, ideological proximity, party organization, coalition or minority effect, and negative personalization, to see if these theories apply in the Canadian context. My results indicate that the 2015 federal campaign was a highly negative one, and most of the negative attacks have been directed towards the leader of the Conservative Party, Stephen Harper, while the Conservative Party published the least amount of negative attacks during the campaign. I also found that the Liberal Party has published the most negative statements during the campaign. My results also show that one of the influential factors in shaping parties’ negative campaign strategies is the other parties’ status in public opinion polls, particularly the federal voting intention factor. Although the results show that most of the attacks in the 2015 campaign targeted leaders of parties, I did not find enough support in my models to verify the negative personalization theory. The overall findings of this thesis show that Canadian elections are moving toward a presidential-style campaign, similar to the United States, by becoming more negative and more personalized, which can have significant implications for Canadian democracy.
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Salomonsson, Grassi Max. "Negative Campaigning, en retorisk strategi? : En kvalitativ textanalys av samtliga riksdagspartiers valaffischer i rikdsagsvalet 2018." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43004.

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Thelen, Susanne [Verfasser]. "Wahlkampf gleich Schlammschlacht? : Eine Analyse des Negative Campaigning der Parteien zur Bundestagswahl 2017 / Susanne Thelen." Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2020. http://d-nb.info/1220162523/34.

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Karlén, Ebba. "Influencers Politiska Marknadsföringsstrategier : En kvalitativ studie om alternativa aktörer i politisk marknadsföring." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384175.

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Inför riksdagsvalet 2018 syntes en ny aktör inom fältet för politisk marknadsföring; influencern. Denna studie är skriven i syfte att granska vilka strategier som används då influencers försöker påverka människor politiskt. Med fokus på personalisering och negativ politisk marknadsföring genomfördes en retorisk textanalys av åtta bloggar drivna av svenska influencers i syfte att besvara frågeställningen: Vilka strategier använder sig influencers av för att påverka människors politiska åsikter?  Studien resulterade i slutsatsen att både personalisering och negativ politisk marknadsföring är strategier som används då influencers försöker påverka människors politiska åsikter. Personalisering användes dock i högre grad vilket antas bero på att influencers också i en mer kommersiell marknadsföring använder sig av en personlig relation till sina följare när de vill sälja en produkt.
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Lemoine, Majken. "VALPROCESSEN - BARA POLITISKT KÄBBEL? -En studie av negativ valretorik i fyra partiledardebatter 2014." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-69740.

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This essay is studying the Parliament parties´ use of negative campaigning in party leader debates in the connected Swedish general election in 2014. The research questions in this essay are: How does the use of negative campaigning appear in the Swedish party leader debates 2014? In what way does the use of negative campaigning differ due to: - The time lasting until the election day? - Whether the party is a government party or an opposition party? - The party’s latest result (positive or negative) in the polls? - The party’s position in the ideological left-right scale? The method used to perform the study is a quantitative content analysis. The objects that are analyzed are four party leader debates connected to the general election 2014. The variables used in the research are Negative and Not negative (in the latest variable both positive and neutral messages are included). The debates analyzed are videos of the entire debates. The total speech time and the use of negative campaigning for each party is calculated in seconds and translated to percent (how many percent each party use to negative campaigning in total for each debate). The results show that negative campaigning is more used during the election process than before it has started. There is no clear pattern between the use of negative campaigning and closeness of the election day. The political parties that are in opposition tend to use more negative campaigning than the parties that are in the government. The polls and the ideological left- right scale shows no significant pattern related to the use of negative campaigning.
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Fonseca, André Filipe Correia Santana da. "Negative campaigning in European parliamentary elections: the case of Portugal 2009 - 2019." Master's thesis, 2019. http://hdl.handle.net/10071/19015.

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This study aimed to contribute to the literature on negative campaigning, by studying it on a never tested context: the campaigning to the European Parliament elections (second-order elections) in Portugal during 2009 to 2019. The main objective of this dissertation was to verify patterns of evolution along the period and test the conventional factors explaining campaign negativity outside a first-order electoral competition. In order to fulfil this goal, a content analysis approach was used. The focus was put on the political discourse on TV spots and outdoors. The results show that during this period campaign negativity fluctuated, being the 2014 campaign the one with more negativity, which is in accordance with many studies in the European context. Other conclusions of the study are that parties’ position on the polls tend to influence the amount of negativity used. Also, the use of this strategy is mostly seen at the beginning of campaigns, contrary to what the literature suggests, and ideology affects the level of negativity, being the most left-wing parties the more negative. Most of the campaign is focused on national policies and not European issues.
Este estudo teve o objectivo de contribuir para a literatura das campanhas negativas, estudando-as num contexto nunca antes analisado: as campanhas das eleições para o Parlamento Europeu (eleições de segunda ordem) em Portugal durante o período de 2009 a 2019. O principal objectivo desta dissertação foi o de verificar padrões de evolução durante o período e testar os factores tradicionais das campanhas negativas identificados nos estudos sobre eleições de primeira ordem. Para responder a esta questão é usado o método da análise de conteúdo, sendo analisados os tempos de antena e os cartazes produzidos pelos vários partidos. Os resultados mostram que, durante este período, o recurso à campanha negativa varia, sendo a campanha de 2014 a mais negativa, estando isto de acordo com muitos estudos feitos no contexto europeu. Outras conclusões do estudo são que a posição dos partidos nas sondagens tende a influenciar o recurso à campanha negativa. Além disso, esta estratégia é observável maioritariamente no início das campanhas, contrariamente ao sugerido pela literatura, e a ideologia afecta o nível de negatividade, sendo os partidos mais à esquerda os mais negativos. A maioria da campanha é focada em assuntos internos e não europeus.
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Ramalhete, Vera Filipe. "Campanha negativa nas eleições legislativas de 2011: uma análise do discurso político." Master's thesis, 2014. http://hdl.handle.net/10362/14369.

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Esta dissertação pretende observar o fenómeno das campanhas negativas nas eleições portuguesas, usando como caso de estudo a campanha eleitoral das eleições legislativas de 2011. Procurou-se analisar o discurso político dos partidos nesta campanha eleitoral, recorrendo à análise de conteúdo. Para apoiar a interpretação dos resultados foram realizadas entrevistas aos directores de campanha ou outros actores políticos com um papel relevante na definição e implementação da estratégia eleitoral do BE, CDU, CDS, PS e PSD. Os resultados indicam que a campanha eleitoral de 2011 foi essencialmente positiva: a maior parte do discurso dos partidos focou-se na apresentação e defesa das suas ideias, programas e qualidades e não na crítica aos adversários. As campanhas negativas incidiram sobretudo sobre conteúdos políticos e os ataques não foram personalizados. Os resultados indicam ainda que as teorias que explicam a utilização de campanhas negativas noutros países não se aplicam em Portugal. Segundo os entrevistados, apesar do confronto de ideias ser essencial, as campanhas negativas não resultam em Portugal, ao contrário do que acontece noutros países.
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Mašková, Kateřina. "Média a negativní politická kampaň: volby do PSP ČR v roce 2013." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-340213.

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The main objective of the thesis is to analyse the role of selected Czech dailies and online news servers during the assertion of negative political campaigns before Czech parliamentary elections in 2013. The research led to answering the question, how were the newspapers, in comparison to the servers, concerned with the transfer of negative contents performed by Czech political subjects during the period of election campaigning. As the source of analysed data, the thesis used dailies Mlada fronta Dnes and Pravo and online news servers Aktualne.cz and iHNed.cz. The thesis observed a share of negative evaluative remarks in the news content dealing with the topic of Czech political campaign which was concerned with the negative campaigning of Czech political parties, as well as the way in which was this topic commented by the selected media. Crucial part of the thesis is a comparison of the parliamentary elections of 2013 with the preceding elections of 2006 and 2010. The aim was to show how the elections of 2013 fit in a trend of utilisation of negative political communication in Czech setting and how has changed the media coverage of the phenomenon during the observed years. From the thesis emerges the result that the dailies covered negative political assertions much more often than the online...
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Books on the topic "Negative campaigning"

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Negative Campaigning. Farmington Hills, Mich: Greenhaven Press, Gale Cengage Learning, 2014.

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Schmücking, Daniel. Negative Campaigning. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08212-3.

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Going dirty: The art of negative campaigning. Lanham [Md.]: Rowman & Littlefield Publishers, 2006.

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Going dirty: The art of negative campaigning. Lanham, Md: Rowman & Littlefield, 2009.

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Mark, David. Going dirty: The art of negative campaigning. Lanham MD: Rowman & Littlefield Publishers, 2006.

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Political consultants and negative campaigning: The secrets of the pros. Lanham, Md: University Press of America, 1998.

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Ansolabehere, Stephen. Going negative: How political advertisements shrink and polarize the electorate. New York: Free Press, 1996.

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Ansolabehere, Stephen. Going negative: How political advertisements shrink and polarize the electorate. New York: Free Press, 1997.

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Shanto, Iyengar, ed. Going negative: How attack ads shrink and polarize the electorate. New York: Free Press, 1995.

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author, Redlawsk David P., ed. The positive case for negative campaigning. The University of Chicago Press, 2014.

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Book chapters on the topic "Negative campaigning"

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Schmücking, Daniel. "Einleitung." In Negative Campaigning, 21–43. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08212-3_1.

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Schmücking, Daniel. "Analyse von negativen Wahlkampagnen in der Bundesrepublik Deutschland." In Negative Campaigning, 45–175. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08212-3_2.

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Schmücking, Daniel. "Wirkung von negativen Wahlkampagnen." In Negative Campaigning, 177–336. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08212-3_3.

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Schmücking, Daniel. "Fazit." In Negative Campaigning, 337–53. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08212-3_4.

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Baldauf, Manuela. "Negative Campaigning." In Wahlkampf im Web, 101–9. Wiesbaden: Deutscher Universitätsverlag, 2002. http://dx.doi.org/10.1007/978-3-322-83455-3_12.

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Bedford, Olwen, and Kwang-Kuo Hwang. "Negative Campaigning." In Taiwanese Identity and Democracy, 105–18. New York: Palgrave Macmillan US, 2006. http://dx.doi.org/10.1057/9781403983558_7.

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Ude, Charlotte, and Amelie Wendorf. "Extremes Negative Campaigning." In Professionalisierte politische Kommunikation, 175–96. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20656-7_8.

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Dolezal, Martin, Martin Haselmayer, David Johann, Kathrin Thomas, and Ennser-Jedenastik Laurenz. "Kapitel 5. »Negative Campaigning«." In Die Nationalratswahl 2013, 99–112. Wien: Böhlau Verlag, 2014. http://dx.doi.org/10.7767/boehlau.9783205792901.99.

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Madsen, Jens Koed. "Negative Campaigning and Attack Ads." In The Psychology of Micro-Targeted Election Campaigns, 243–62. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-22145-4_9.

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Rauh, Christina Angela. "Theoretische Grundlagen I: Negative Campaigning." In Wahlkampf im Kontext, 15–76. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-14202-5_2.

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Conference papers on the topic "Negative campaigning"

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SHAMMARI, Shaalan Najem Abdullah. "CRITICAL DISCOURSE ANALYSIS OF DONALD TRUMP’S POLITICAL SPEECH VIA TWITTER." In Synergies in Communication. Editura ASE, 2022. http://dx.doi.org/10.24818/sic/2021/03.04.

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Although social media was used in the 2008 presidential campaign, it became increasingly important in the 2016 election. Presidents have had to adopt and adapt to new technology in the past as well, and this has had a long-term effect on political discourse. Politicians now have new tools for communicating with the public, thanks to the internet and social media. An important goal of this paper is to examine how political speech has evolved over time, particularly in light of social media's role in political campaigning, and how Donald Trump used social media as a means of political communications. A discourse-historical approach of critical discourse analysis (CDA), has been applied in this study to carry out the analysis that would determine Trump's speech techniques. The results of this study demonstrate how President Trump's used language to influence his audience. Overall, this research paper will focus on Trump’s discourse strategies and how he employed them to create positive self-presentation and negative other-presentation.
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