Academic literature on the topic 'Native ads'
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Journal articles on the topic "Native ads"
Fischbach, Sarah, and Jennifer Zarzosa. "Consumers' Perceptions of Native Advertisements." Business and Professional Ethics Journal 38, no. 3 (2019): 275–96. http://dx.doi.org/10.5840/bpej201981584.
Full textGrigsby, Jamie L. "Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers." Journal of Promotion Management 26, no. 4 (January 29, 2020): 569–92. http://dx.doi.org/10.1080/10496491.2020.1719958.
Full textKutlu, Aleyna. "Native Advertising the Effect of Native Advertising on Ad Credibility." International Journal of Economics, Business and Management Research 06, no. 11 (2022): 152–65. http://dx.doi.org/10.51505/ijebmr.2022.61111.
Full textAn, Soontae, Gayle Kerr, and Hyun Seung Jin. "Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences." Journal of Consumer Affairs 53, no. 4 (February 3, 2019): 1421–42. http://dx.doi.org/10.1111/joca.12235.
Full textAribarg, Anocha, and Eric M. Schwartz. "Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness." Journal of Marketing Research 57, no. 1 (November 10, 2019): 20–34. http://dx.doi.org/10.1177/0022243719879711.
Full textHuang, Guanxiong. "Variation matters." Internet Research 29, no. 6 (December 2, 2019): 1469–84. http://dx.doi.org/10.1108/intr-12-2017-0524.
Full textWang, Bingcheng, Man Wu, Pei-Luen Patrick Rau, and Qin Gao. "Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds." Mobile Information Systems 2020 (December 2, 2020): 1–12. http://dx.doi.org/10.1155/2020/8836195.
Full textWang, Pengyuan, Guiyang Xiong, and Jian Yang. "Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics." Journal of Marketing 83, no. 2 (December 11, 2018): 82–97. http://dx.doi.org/10.1177/0022242918817549.
Full textKim, Mikyoung, and Hyegue Lee. "The Effects of Source and Content Types on the Effectiveness of Native Ads." Korean Journal of Advertising 27, no. 6 (August 30, 2016): 29–49. http://dx.doi.org/10.14377/kja.2016.8.31.29.
Full textAisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (June 1, 2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.
Full textDissertations / Theses on the topic "Native ads"
Rossi, Patricia. "Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions." Electronic Thesis or Diss., Reims, 2024. http://www.theses.fr/2024REIME001.
Full textIn a media-rich context, where competition between brands and promotional messages is intense, consumers are exposed to unlimited information. Processing this much information becomes challenging. To deal with this reality, brands must find alternative ways to reach and persuade consumers. Therefore, this dissertation investigates the effects of different advertising strategies on consumer behavior. More precisely, this dissertation focuses on the impact of product placement and native ads on consumer attitudes, purchase intentions, and muting behavior. Three essays provide insights into the relevant underlying mechanisms and boundary conditions that can influence the relationship between the focal advertising strategies and consumer behavior. The findings of this research contribute to the research stream that investigates the effectiveness of advertising strategies
Wallin, Clas, and Sara Wisseng. "Konsten att förmedla online-annonser : En studie om vilken typ av online-annonser som används för att nå ut till internetanvändare på ett mindre påträngande sätt." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31873.
Full textIntrusive and annoying ads have become increasingly common on the internet, which has led to that consumers have a more negative attitude to online ads. Thus, using softwares for blocking ads have lately become more common. This has led to reductions in advertising revenues for companies that use web-based marketing which have forced them to customize their ads to the consumers in order to keep the business profitable. The aim of this paper is to examine what type of online ads that is used to reach out to internet users in a less intrusive way and to see their opinion about adblockers. From a consumer perspective the study examines the view of the consumer on this development and if they fulfil their purpose. The thesis has a triangular approach with semi-structured interviews that is strengthened and compared with a quantitative questionnaire. The conclusion of the research have showed that native advertising is the most effective ad format to reach out to consumers in a more acceptable manner. At the same time more companies that are using online ads choose to introduce paywalls on their webpages where consumers on the internet are forced to deactivate their adblockers, to be denied the content or to pay to gain access to it.
Absillis, Eline. "How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?" Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-192320.
Full textMarknadsförare har insett att ett överflöd av potentiella kunder kan nås via Facebook-reklam. Även om Instagram är ett förhållandevis nytt företag kommer det snabbt ikapp Facebooks framgång med sina integrerade annonser. Trots detta finns det en brist i mängden akademisk litteratur som undersöker användningen av dem. Denna avhandling syftar till att förbättra detta genom att bidra till den akademiska diskursen kring Instagram-annonser. Shownight, ett PR-företag för live-events, hade ännu inte annonserat på Instagram. Med hjälp av så kallad split-testing hade denna avhandling som syfte att ta reda på vilka annonsfunktioner som genererar högst klickfrekvens. Testerna genomfördes genom Facebooks ad manager, och även om det är ett unikt verktyg med både fördelar och nackdelar var det effektivt för split-test-annonser i den här studien. Resultaten från denna studie visade att Instagram är en lämplig plattform för att göra reklam för live-evenemang på. Resultaten visade att inriktning på lookalikes samt behaviour resulterar i högst klickfrekvens. Video med fyra hashtags med inriktning på lookalikes, och bild med upp till tre hashtags för behaviour var de bästa annonskombinationerna. Annonserna bör även ha någon form av call-to-action. Studien är begränsad demografiskt och till Shownights publik och reklaminnehåll. Även Facebooks ad manager har begränsningar som en split-testing-platform när det gäller att annonsera jämnt över den givna publiken
Sjöbro, Linus. "Annonsspårning för digitala medier : En systemjämförelse för uppföljning av annonskonvertering hos Facebook-annonser." Thesis, Mittuniversitetet, Institutionen för informationssystem och –teknologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37296.
Full textFacebook är idag världens största annonsplattform vilket gör det strategiskt smart för företag att annonsera sin produkt eller sina tjänster på plattformen. Att följa upp resultatet av dessa annonser är för företagen en viktig parameter för att veta om den annonserade målgruppen är rätt. Syftet med detta arbete var att undersöka om ett eget system för mobilapplikationer hos företaget Leeroy kan utvecklas för uppföljning av annonskonverteringar hos Facebook-annonser och hur Facebooks egna system implementeras och om andra system går att använda. Utifrån detta syfte kunde ett antal mål fastställas som alla kunde besvaras. Utifrån en förstudie kunde information insamlas om hurvida en egen lösning går att tillämpa. Vilket resulterat i svaret nej, det är idag inte möjligt att utveckla en egen lösning. Genom förstudiens resultat kan en rekommenderad lösning presenteras där Facebooks system rekommenderas utifrån en jämförelse mellan Facebook och Google Firebase. Denna rekommenderade lösning har resulterat i en implementationsguide som Leeroy kan använda för att implementera Facebook SDK i sin applikationsportfölj baserat på React Native.
Andersson, Andreas, and Henrik Ottehall. "Rekommendationssystem för riktad annonsering : En studie av innehållsbaserad rekommendation i system med användare, element och annonser kopplade till en gemensam uppsättning diskreta metadata." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37403.
Full textSheffield, Kathryn Jane, and kathryn sheffield@dpi vic gov au. "Multi-spectral remote sensing of native vegetation condition." RMIT University. Mathematical and Geospatial Sciences, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091110.112816.
Full textGodden, Lee, and n/a. "Nature as Other: The Legal Ordering of the Natural World: Natural Heritage Law and Its Intersection With Property Law and Native Title." Griffith University. Griffith Law School, 2000. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050831.095124.
Full textCassey, Phillip, and n/a. "Comparative Analyses of Successful Establishment Among Introduced Land Birds." Griffith University. Australian School of Environmental Studies, 2002. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030915.094001.
Full textcom, stephen robson@bigpond, and Stephen Robson. "Rethinking Mabo as a clash of constitutional languages." Murdoch University, 2006. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20070207.131859.
Full textGaskin, Sharyn, and sharyn gaskin@flinders edu au. "Rhizoremediation of hydrocarbon contaminated soil using Australian native grasses." Flinders University. Medicine, 2009. http://catalogue.flinders.edu.au./local/adt/public/adt-SFU20090820.111303.
Full textBooks on the topic "Native ads"
McNeil, John S. Be safe: A cultural competency model for American Indians, Alaska Natives, and Native Hawaiians. Washington, DC: National Minority AIDS Education and Training Center, Howard University, 2006.
Find full textSchneck, Susan. Native Americans: Cooperative learning activities. New York: Scholastic, Inc., 1991.
Find full textEducation, Alberta Alberta. Native library resources for elementary, junior and senior high schools. 4th ed. Edmonton, Alta: Alberta Education, Native Education Project, 1992.
Find full textMalʹchukova, T. G. Severnai͡a︡ tema v poėzii A.S. Pushkina. Petrozavodsk: Petrozavodskiĭ gos. universitet, 2002.
Find full textVernon, Irene S. Killing us quietly: Native Americans and HIV/AIDS. Lincoln: University of Nebraska Press, 2001.
Find full textRoberts, Ronald Suresh. Fit to govern: The native intelligence of Thabo Mbeki. Johannesburg: STE, 2007.
Find full textLinda, Burhansstipanov, and United States HIV/AIDS Bureau, eds. Native Americans & HIV: Summary of ongoing Special Projects of National Significance (SPNS). [Rockville, Md.?]: Health Resources and Services Administration, HIV/AIDS Bureau, 1998.
Find full textPannūṃ, Harapāla Siṅgha. G̣urū Nānaka dā kudarata-sidhānta. Paṭiālā: Pabalīkeshana Biūro, Pañjābī Yūnīwarasiṭī, 1987.
Find full textShimo-Barry, Alex. The environment equation: [100 factors that can add to or subtract from your total carbon footprint]. London: New Holland Publishers, 2008.
Find full textShimo-Barry, Alex. The environment equation: [100 factors that can add to or subtract from your total carbon footprint]. Avon, MA: Adams Media, 2008.
Find full textBook chapters on the topic "Native ads"
Goll, Joachim, Cornelia Weiß, and Frank Müller. "Das Java Native Interface." In Java als erste Programmiersprache, 549–79. Wiesbaden: Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-94124-4_19.
Full textBarudio, Günter. "Nation." In Politik als Kultur, 223–37. Stuttgart: J.B. Metzler, 1994. http://dx.doi.org/10.1007/978-3-476-03526-4_50.
Full textSchoemaker, Bob. "Chapter 10. Policy and its implementation in education." In Language Planning as Nation Building, 218–42. Amsterdam: John Benjamins Publishing Company, 2019. http://dx.doi.org/10.1075/ahs.9.c10.
Full textKrogull, Andreas. "Chapter 11. The effects of planning on usage." In Language Planning as Nation Building, 244–67. Amsterdam: John Benjamins Publishing Company, 2019. http://dx.doi.org/10.1075/ahs.9.c11.
Full textMuzzarelli, Riccardo A. A., and Corrado Muzzarelli. "Native and Modified Chitins in the Biosphere." In ACS Symposium Series, 148–62. Washington, DC: American Chemical Society, 1998. http://dx.doi.org/10.1021/bk-1998-0707.ch010.
Full textLin, Yen-Liang. "Pragmatic Nature of L2 Communication: Spoken Grammar in Native and EFL Speakers." In Speaking English as a Second Language, 51–74. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-55057-8_3.
Full textBarnett, C., L. Sumner, R. Berka, S. Shoemaker, H. Berg, M. Gritzali, and R. Brown. "Properties of Native and Site-Mutagenized Cellobiohydrolase II." In ACS Symposium Series, 220–32. Washington, DC: American Chemical Society, 1993. http://dx.doi.org/10.1021/bk-1993-0516.ch018.
Full textTomihata, K., K. Burczak, K. Shiraki, and Yoshito Ikada. "Cross-Linking and Biodegradation of Native and Denatured Collagen." In ACS Symposium Series, 275–86. Washington, DC: American Chemical Society, 1993. http://dx.doi.org/10.1021/bk-1994-0540.ch024.
Full textRichter, Dirk. "Einleitung: Die ‘Nation’ — das unterschätzte Konstrukt." In Nation als Form, 9–12. Wiesbaden: VS Verlag für Sozialwissenschaften, 1996. http://dx.doi.org/10.1007/978-3-663-12253-1_1.
Full textRichter, Dirk. "Soziologische Nation- und Nationalismustheorie." In Nation als Form, 13–71. Wiesbaden: VS Verlag für Sozialwissenschaften, 1996. http://dx.doi.org/10.1007/978-3-663-12253-1_2.
Full textConference papers on the topic "Native ads"
Das, Soumyava, Akshay Soni, Ashok Venkatesan, and Debora Donato. "Organic vs. Sponsored Content: From Ads to Native Ads." In 2015 IEEE / WIC / ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT). IEEE, 2015. http://dx.doi.org/10.1109/wi-iat.2015.163.
Full textAharon, Michal, Oren Somekh, Avi Shahar, Assaf Singer, Baruch Trayvas, Hadas Vogel, and Dobri Dobrev. "Carousel Ads Optimization in Yahoo Gemini Native." In KDD '19: The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3292500.3330740.
Full textCavallo, Ruggiero, Maxim Sviridenko, and Christopher A. Wilkens. "Matching Auctions for Search and Native Ads." In EC '18: ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3219166.3219191.
Full textSchmidt, Sebastian, Ines Zelch, Janek Bevendorff, Benno Stein, Matthias Hagen, and Martin Potthast. "Detecting Generated Native Ads in Conversational Search." In WWW '24: The ACM Web Conference 2024. New York, NY, USA: ACM, 2024. http://dx.doi.org/10.1145/3589335.3651489.
Full textAbutbul, E., Y. Kaplan, N. Krasne, O. Somekh, O. David, O. Duvdevany, and E. Segal. "Audience Prospecting for Dynamic-Product-Ads in Native Advertising." In 2023 IEEE International Conference on Big Data (BigData). IEEE, 2023. http://dx.doi.org/10.1109/bigdata59044.2023.10386796.
Full textBarbieri, Nicola, Fabrizio Silvestri, and Mounia Lalmas. "Improving Post-Click User Engagement on Native Ads via Survival Analysis." In WWW '16: 25th International World Wide Web Conference. Republic and Canton of Geneva, Switzerland: International World Wide Web Conferences Steering Committee, 2016. http://dx.doi.org/10.1145/2872427.2883092.
Full textAlTarawneh, Mohammad. "Native-Speakerism in the EFL Job Market: A Corpus-based Study of Teaching Advertisements." In 3rd International Conference on Language and Education. Cihan University-Erbil, 2023. http://dx.doi.org/10.24086/iclangedu2023/paper.947.
Full textZhang, Hua, and Ziwei Luo. "A Fuzzy-set Qualitative Comparative Analysis of Native Ads in WeChat Moment." In 2020 IEEE International Conference on Artificial Intelligence and Computer Applications (ICAICA). IEEE, 2020. http://dx.doi.org/10.1109/icaica50127.2020.9181860.
Full textMINGJIA, Lin, KAI Tang, and Fan QINGJI. "Research on the Impact of Video-Based Native Ads on Users’ Purchase Intention Under the Perceived Value Theory." In 6th International Conference on Humanities and Social Science Research (ICHSSR 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200428.066.
Full textBatista, Thaís, Christina Chavez, Alessandro Garcia, Uirá Kulesza, Cláudio Sant’Anna, and Carlos Lucena. "Aspectual Connectors: Supporting the Seamless Integration of Aspects and ADLs." In Simpósio Brasileiro de Engenharia de Software. Sociedade Brasileira de Computação, 2006. http://dx.doi.org/10.5753/sbes.2006.21202.
Full textReports on the topic "Native ads"
Smith, C. La CGC: 150 ans à construire une nation. Natural Resources Canada/CMSS/Information Management, 1992. http://dx.doi.org/10.4095/330354.
Full textSeitter, Keith, Emma Tipton, Paul Higgins, Lauren White, and Andy Miller. AMS Community Synthesis on Geohealth. American Meteorological Society, April 2022. http://dx.doi.org/10.1175/community-synthesis-geohealth-2022.
Full textDeJong, Jocelyn. A question of scale? The challenge of expanding the impact of non-governmental organisations' HIV/AIDS efforts in developing countries. Population Council, 2001. http://dx.doi.org/10.31899/hiv2001.1003.
Full textGómez Mont, Constanza, Svante Persson, and César Buenadicha Sánchez. Digital Tokens for Climate Action and Nature-Based Solutions: Exploration of Opportunities and Considerations. Inter-American Development Bank, April 2023. http://dx.doi.org/10.18235/0004834.
Full textGkatis, G., C. Paradela, G. Alaerts, M. Diakaki, J. Heyse, S. Kopecky, G. Noguere, A. Plompen, P. Schillebeeckx, and R. Wynants. Results of time-of-flight transmission measurements for natFe at a 50 m station of GELINA. IAEA Nuclear Data Section, June 2024. http://dx.doi.org/10.61092/iaea.twc4-dgh7.
Full textCosta, Francisco de Assis, Bruna Stein Ciasca, Ellen Claudine Cardoso Castro, Rogger Mathaus Magalhães Barreiros, Ricardo Folhes, Leonardo Lima Bergamini, Aluízio Solyno Sobrino, et al. Economia da sociobiodiversidade no estado do Pará. Inter-American Development Bank, October 2021. http://dx.doi.org/10.18235/0003713.
Full textWiersma, A. P., T. van Hattum, H. J. de Lange, and E. J. J. van Slobbe. Building with Nature pilot Zandmotor Friese IJsselmeerkust : hoe effectief is de zandmotor als ecodynamische strategie voor het versterken van de Friese IJsselmeerkust. Wageningen: Alterra, Wageningen-UR, 2016. http://dx.doi.org/10.18174/383749.
Full textBarkatov, Igor V., Volodymyr S. Farafonov, Valeriy O. Tiurin, Serhiy S. Honcharuk, Vitaliy I. Barkatov, and Hennadiy M. Kravtsov. New effective aid for teaching technology subjects: 3D spherical panoramas joined with virtual reality. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4407.
Full textprogramme, CLARISSA. Family Lack of Awareness and Conflict Leads to Abuse and Exploitation at the Workplace. Institute of Development Studies, June 2024. http://dx.doi.org/10.19088/clarissa.2024.031.
Full textFenton, Sam, Joanne Porter, Megan Simic, and Daria Soldatenko. Strategic planning report for the tourism innovation working group: Heyfield & District, 2024. Federation University, September 2024. http://dx.doi.org/10.35843/sprtiwh24.
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