Academic literature on the topic 'Narrative techniques in art marketing'
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Journal articles on the topic "Narrative techniques in art marketing"
Nosi, Costanza, Alberto Mattiacci, and Fabiola Sfodera. "Online wine ecosystem: the digital narrative of Sangiovese." British Food Journal 121, no. 11 (October 24, 2019): 2683–95. http://dx.doi.org/10.1108/bfj-05-2019-0379.
Full textEl-Nasr, Magy Seif. "Interaction, narrative, and drama." Interaction Studies 8, no. 2 (June 19, 2007): 209–40. http://dx.doi.org/10.1075/is.8.2.03eln.
Full textVeshnev, Vasily P., and Dmitry G. Tkach. "Principles and methods of creating subject compositions of modern street art." Vestnik slavianskikh kul’tur [Bulletin of Slavic Cultures] 62 (2021): 357–71. http://dx.doi.org/10.37816/2073-9567-2021-62-357-371.
Full textANKYIAH, FRANCIS. "Mobile Marketing in the Art Industry." Journal of Social Media Marketing 2, no. 2 (December 27, 2023): 20–34. http://dx.doi.org/10.33422/jsmm.v2i2.1124.
Full textZhou, Tiancheng. "The Narrative Techniques in Chinese Buddhism Mural The Deer King Jataka." Communications in Humanities Research 2, no. 1 (February 28, 2023): 598–603. http://dx.doi.org/10.54254/2753-7064/2/2022635.
Full textHessah Ahmad ALDossary, Hessah Ahmad ALDossary. "The structure of narrative discourse in the novel: Saq al-Bamboo." journal of king abdulaziz university arts and humanities 26, no. 3 (March 9, 2018): 215–39. http://dx.doi.org/10.4197/art.26-3.9.
Full textMegehee, Carol M., and Arch G. Woodside. "Creating visual narrative art for decoding stories that consumers and brands tell." Psychology & Marketing 27, no. 6 (May 13, 2010): 603–22. http://dx.doi.org/10.1002/mar.20347.
Full textPatsiaouras, Georgios, Anastasia Veneti, and William Green. "Marketing, art and voices of dissent." Marketing Theory 18, no. 1 (August 14, 2017): 75–100. http://dx.doi.org/10.1177/1470593117724609.
Full textZade, Monika, Yugeshwari R. Tiwade, Shivani Shahu, Gulshan Bandre, and Sanket Surkar. "Marketing Technique in Healthcare Services: A Narrative Review." National Journal of Community Medicine 15, no. 06 (June 1, 2024): 496–502. http://dx.doi.org/10.55489/njcm.150620243671.
Full textCong, Maoping. "On the Narrative Art of Kafka’s The Metamorphosis." Journal of Education, Teaching and Social Studies 5, no. 3 (August 10, 2023): p139. http://dx.doi.org/10.22158/jetss.v5n3p139.
Full textDissertations / Theses on the topic "Narrative techniques in art marketing"
Cleesattel, Michelle. "A Study in Using Sketching Techniques to Develop Cohesive Narrative Art." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/art_design_theses/84.
Full textMcGhee, Lydia M. "The Art of Corporate Social Narrative| Promoting Social Change While Building Markets for Products and Services." Thesis, Gonzaga University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1540897.
Full textFor over four decades, the outdoor clothing company Patagonia has promoted environmentalist ideologies though essays and photographs published in their print media. This strategy offers an eco-friendly narrative that resonates with many brand consumers, but the art of constructing and publicizing a corporate narrative with social purpose (i.e. corporate social narrative) has yet to be explored. In this thesis, Patagonia's corporate social narrative is reviewed in light of Fisher's narrative paradigm theory, the principals of corporate social marketing, social exchange theories, and the idea that visual imagery holds significant power in consumer markets. Major themes in Patagonia's environmental narrative are identified and explored via narrative analysis of promotional material published by the company between the years of 1972-2013, with a focus on product catalogs published after 1991. The narrative research delves into how the themes of journey, calculated risk, minimalist struggle, and a connectedness to nature help Patagonia create a self-proclaimed uncommon culture and explores how this culture is used to promote behavioral change in outdoor enthusiasts who purchase from the company. Lastly, lessons from Patagonia's social narrative are detailed along with recommendations on how corporate social narrative can be used effectively in other consumer markets.
Gillenwater, Jordan M. "The Living Chain: An Applied Exploration of Mythological Narrative and Traditional Printmaking Techniques." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/383.
Full textJones, David John. "The Australian ‘Settler’ Colonial-Collective Problem." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365954.
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Doctor of Visual Arts (DVA)
Queensland College of Art
Arts, Education and Law
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Smith, Jennifer. "Theorizing Digital Narrative: Beginnings, Endings, and Authorship." VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/316.
Full textTelford, N. J. M. "Making stories : an investigation of personal brand narratives in the Scottish craft microenterprise sector." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21910.
Full textRudokas, Kastytis. "Architektūra kaip Kauno miesto formavimo strategija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130614_152233-13591.
Full textThe thesis is to be about the first deeper glance in Lithuania issueing the place image throught architectural and cultural heritage management. The key factor is to challange the paradigma of how individual or scietist perceive architectural processes due side effets of changing World. Nevertheless, cultural heritage in Lithuania has a feature in academical field to be self-centered so hardly ever usefull for wider sociocultural progress if we consider that tourism or old town vitality is based not on heritage management itself, but depends on traditionally perceived which are the best routes for tourists or traditional area of walking around. This issue claims that in so called network society the most important is to recognise the possibilities and threats for architectural heritage to become an actine participator of network progress. It is clarely seen, that internet technologies and communicational options is to be elimate a traditional urban space out of field of public interest. However, city image is about to sell a place no matter in digital or either in real dimentions. Master work is solving the issue how the Kaunas could work and produce its image via architectural representation‘s forms and manners. First part of work is to describe early perception of place image in western countries. As a matter of fact, there‘s notice made that place image should meet an expectation. Since public realtions have became part of everydays expeirience and its self being... [to full text]
Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet." Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.
Full textThis study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise.
Wautelet, Marie. "Contribution à l'étude des pratiques sculpturales: la petite sculpture à la Compagnie des Bronzes de Bruxelles, 1854-1914." Doctoral thesis, Universite Libre de Bruxelles, 2013. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209387.
Full textLindsay, Cabe Erin. "Big idea patterns of the advertising creative process." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-05-2651.
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Books on the topic "Narrative techniques in art marketing"
France) Colloque interdisciplinaire Icône-Image (6th 2009 Auxerre. Les musées et le marché de l'art: Actes du 6e colloque interdisciplinaire, 3-4 juillet 2009 Icône-image. Sens: Obsidiane-les trois P, 2010.
Find full textMüller, Jørn, and Saul Albert. Wir sind woanders: Reader. Hamburg: Textem, 2007.
Find full textSilvie, Turner, ed. Exhibiting original prints. London: Estamp, 1991.
Find full textMulherin, Jennifer. Presentation techniques for the graphic artist: How to sell your ideas effectively. Cincinnati, Ohio: North Light Books, 1987.
Find full textJeong, Yang, ed. Professional manga: Digital storytelling with Manga Studio EX. Boston: Focal Press, 2008.
Find full textVogler, Richard A. Reading Hogarth: An exhibition emphasizing the printing history, narrative changes, and narrative techniques in the prints of William Hogarth : Grunwald Center for the Graphic Arts, Wight Art Gallery, UCLA, January 10-March 13, 1988. [Los Angeles]: The Center, 1988.
Find full textGerd, Lindner, Panorama-Museum (Bad Frankenhausen Germany), and Nerdrum Institute, eds. Odd Nerdrum: Prophet der Malerei = Prophet of painting. Bad Frankenhausen: Panorama-Museum, 2011.
Find full textNerdrum, Odd. Odd Nerdrum: Malerier. Oslo: Aschehoug, 1994.
Find full textNerdrum, Odd. Odd Nerdrum: Themes : paintings, drawings, prints and sculptures. Oslo, Norway: Press Publishing, 2007.
Find full textNerdrum, Odd. Odd Nerdrum. Paris: Ramsay, 1994.
Find full textBook chapters on the topic "Narrative techniques in art marketing"
Biondo, Sandra. "Corporate Fashion Museums Communication Strategies: The Case of the Louis Vuitton Maison de Famille in Asnières-sur-Seine." In Fashion Communication in the Digital Age, 304–15. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_28.
Full textPapathanasiou-Zuhrt, Dorothea. "Digital Heritage Narrative: Principles and Practice. The Case of the UNESCO-Listed Archaeological Site of Philippi, Greece." In Strategic Innovative Marketing and Tourism, 203–10. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_23.
Full textKotsopoulos, Konstantinos, Konstantinos G. Kotsanas, Georgios Bellos, Panagiotis Kotsanas, Dimitrios Tsolis, Spiridon Likothanassis, and George Pavlidis. "Development of Innovative Applications Through the Exploitation of Landmarks for the Promotion of Ancient Greek Technology Exhibits." In Strategic Innovative Marketing and Tourism, 621–30. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_67.
Full textPochwatko, Grzegorz, Daniel Cnotkowski, Paweł Kobyliński, Paulina Borkiewicz, Michał Pabiś-Orzeszyna, Mariusz Wierzbowski, and Laura Osęka. "Transdisciplinary Approach to Virtual Narratives - Towards Reliable Measurement Methods." In Digital Interaction and Machine Intelligence, 202–12. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-37649-8_20.
Full textDi Salvo, Andrea. "Interaction and Verisimilitude. How Narration Can Foster the Design Process." In Springer Series in Design and Innovation, 765–72. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-49811-4_73.
Full textPasupuleti, Murali Krishna. "Modern Marketing Innovativeness: Cutting-Edge Strategies for Consumer Persuasion." In The Art of Consumer Persuasion: Cutting-Edge Strategies for Modern Marketing, 1–15. National Education Services, 2024. http://dx.doi.org/10.62311/nesx/97828.
Full textSirer, Esennur. "The Narrative of Fanaticism in Advertising." In Advances in Marketing, Customer Relationship Management, and E-Services, 314–21. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9790-2.ch027.
Full textFreibert, Finley. "Bad Bis Go to Hell: Bisexuality as Transgressive and Lucrative in Doris Wishman’s Roughies." In ReFocus: The Films of Doris Wishman, 78–100. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474482349.003.0006.
Full textGonzales, Hada M. Sánchez. "Brand Journalism and Personal Branding in Academia." In Advances in Educational Marketing, Administration, and Leadership, 96–108. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0917-2.ch007.
Full textCosta, Paulo Teixeira, and Ana Sofia Pereira. "Storytelling by the Sea." In Global Perspectives on Strategic Storytelling in Destination Marketing, 164–91. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3436-9.ch009.
Full textConference papers on the topic "Narrative techniques in art marketing"
Teikmane, Linda. "An Art Academy of Latvia adapting to Art Marketing Techniques." In The 4th Virtual Multidisciplinary Conference. Publishing Society, 2016. http://dx.doi.org/10.18638/quaesti.2016.4.1.284.
Full textKaponis, Alexios, and Manolis Maragoudakis. "Data Analysis in Digital Marketing using Machine learning and Artificial Intelligence Techniques, Ethical and Legal Dimensions, State of the Art." In SETN 2022: 12th Hellenic Conference on Artificial Intelligence. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3549737.3549756.
Full textBIAN, YI-DUO. "THE ANALYSIS OF NARRATIVE EXPRESSION FORMS IN CONTEMPORARY CHINESE NOVELS." In 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35677.
Full textDobó, Robert. "Military Conflicts and Country Image: The Country Image of Belligerents in Light of Ukraine, a Demographic, Communication Channel and Political Preference Based Perspective." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_404.
Full textWang, Pengcheng, Jonathan Rowe, Wookhee Min, Bradford Mott, and James Lester. "High-Fidelity Simulated Players for Interactive Narrative Planning." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/540.
Full textAliel, Luzilei, Rafael Fajiolli, and Ricardo Thomasi. "Tecnofagia: A Multimodal Rite." In Simpósio Brasileiro de Computação Musical. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/sbcm.2019.10454.
Full textMinguzzi, Magda, Yolanda Hernandez Navarro, and Lucy Vosloo. "Traditional dwellings and techniques of the First Indigenous Peoples of South Africa in the Eastern Cape." In HERITAGE2022 International Conference on Vernacular Heritage: Culture, People and Sustainability. Valencia: Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/heritage2022.2022.15019.
Full textHernández-de-Menéndez, Marcela, and Ruben Morales-Menendez. "Competency Based Education – Current Global Practices." In Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5536.
Full textNepal, Tajana, Diwakar Bista, Thomas Øyvang, and Roshan Sharma. "Models for a hydropower plant: a review." In 64th International Conference of Scandinavian Simulation Society, SIMS 2023 Västerås, Sweden, September 25-28, 2023. Linköping University Electronic Press, 2023. http://dx.doi.org/10.3384/ecp200042.
Full textSturlaugson, Brent. "Supply Chain Materialism." In 108th Annual Meeting Proceedings. ACSA Press, 2020. http://dx.doi.org/10.35483/acsa.am.108.58.
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