Dissertations / Theses on the topic 'Murder in mass media Case studies'
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Wong, Kwok-ngan, and 黃國顔. "A comparative study of the news media in Hong Kong and Singapore." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31952434.
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Magpanthong, Chalisa. "PARTICIPATORY COMMUNITY MEDIA: THREE CASE STUDIES OF THAI COMMUNITY RADIO STATIONS." Ohio : Ohio University, 2007. http://www.ohiolink.edu/etd/view.cgi?ohiou1181759783.
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Ching, Gillian A. "The influence of the media in framing policy debates : a case study of the Port Arthur Massacre and gun laws policy." Thesis, Queensland University of Technology, 1999.
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The 1996 Port Arthur massacre in Tasmania in which 35 people were shot and killed and several others wounded was an alarming event in Australia's history. The Port Arthur massacre showed Australians that they were not immune from terrible acts of violence. The massacre dominated discussions, conversations and attention in the Australian community and also received international attention. It was an emotional and heart felt incident which caused a nation to pause at the devastation but also question the very fabric of Australian society and personal and public
safety and the availability and access to firearms in the community. The media identified the story and reported it substantially. They identified community concerns
at the event and the perceived inadequacies of the existing gun laws. The framing of the issue by the media and its ongoing interest and reportage of gun laws was a key factor in the action and policy response by the Government.
Being aware of the community concern, Government's responded quickly to the tragedy, announcing an historic agreement among state police Ministers and the Commonwealth
Government to introduce National Uniform Gun Laws. The massacre and the gun laws reform was a major issue of reporting by the media. The coverage was extensive and ongoing. While not in a position to enact decisions on policy-making, the media was an active participant
in lobbying for reform, keeping the issue alive and pressuring government through its reporting to act decisively towards reform.
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Bullis, Judith Elaine. "A social-psychological case history : the Manson incident." PDXScholar, 1985. https://pdxscholar.library.pdx.edu/open_access_etds/3564.
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This study examines the social-psychological impact of of the Manson incident; which begins with the Tate-Labianca murders, continues with the arrest of Charles Manson and some of his followers, continues with the trial of Charles Manson and the co-defendants, and results in a popular image.
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Weaver, Dustin A. "Exemplification in Newspapers: A Content Analysis and Case Studies." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1250859020.
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Xu, Xia Ying. "Chinese audiences & US sitcoms : the case of friends." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874204.
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Hannah, Jennifer Reiss Stone Sara J. "A portrait of war case studies of the Operation Iraqi Freedom media embed program /." Waco, Tex. : Baylor University, 2007. http://hdl.handle.net/2104/5057.
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Zougris, Konstantinos. "Sociological Applications of Topic Extraction Techniques: Two Case Studies." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804982/.
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Limited research has been conducted with regards to the applicability of topic extraction techniques in Sociology. Addressing the modern methodological opportunities, and responding to the skepticism with regards to the absence of theoretical foundations supporting the use of text analytics, I argue that Latent Semantic Analysis (LSA), complemented by other text analysis techniques and multivariate techniques, can constitute a unique hybrid method that can facilitate the sociological interpretations of web-based textual data. To illustrate the applicability of the hybrid technique, I developed two case studies. My first case study is associated with the Sociology of media. It focuses on the topic extraction and sentiment polarization among partisan texts posted on two major news sites. I find evidence of highly polarized opinions on comments posted on the Huffington Post and the Daily Caller. The highest polarizing topic was associated with a commentator’s reference on Hoodies in the context of the Trayvon Martin’s incident. My findings support contemporary research suggesting that media pundits frequently use tactics of outrage to provoke polarization of public opinion. My second case study contributes to the research domain of the Sociology of knowledge. The hybrid method revealed evidence of topical divides and topical “bridges” in the intellectual landscape of the British and the American sociological journals. My findings confirm the theoretical assertions describing Sociology as a fractured field, and partially support the existence of more globalized topics in the discipline.
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Greenberg, Joshua L. "Promotional communication and reflexivity : case studies in the media politics and problematization of neo-liberalism /." *McMaster only, 2003.
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Phakathi, Bekezela. "Impact of new media technologies on the production of economics news in South Africa : a case study of Fin24.com (www.fin24.com)." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1007631.
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New media technology continues to provide journalists with sophisticated tools that are changing news processing and gathering. Economics journalists in particular have grasped the possibilities offered by new media technologies. Thus, this paper offers a theoretical and practical look at how new media technologies have impacted the production and processing of economics news in South Africa, with a particular focus on Fin24.com which is South Africa's biggest online economics news publication. Using qualitative research methods and the case-study approach, this thesis documents the impact of new media technologies on the production of economics news. It draws on Witschge and Nygren's (2009) framework which describes how new media technologies change the nature in which news is produced and processed. New media technologies in this study will refer to the Internet, particularly search engines like Google, social networking sites such as Twitter and Facebook, Blogs as well as mobile telephony. Economics journalism will here refer to all coverage of economics and business-related news. This is because the case study (Fin24.com) covers both business and economics journalism by strict definition. Findings reveal that these new media technologies have not only changed economics newsgathering and processing but also journalistic routines. The findings generally show that new media technologies make it easier for economics journalists to produce the news quickly and efficiently. Indeed, the most distinguishing characteristic of new media is its overall speed, which is both challenging and attractive. The findings also reveal that new media technologies within a newsroom can be problematic in a number of ways, mainly raising issues of accuracy and credibility thus challenging the profession of economics journalism more than ever.
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Doyle, Daniel S. "A Discourse-Proceduralist Case for Election and Media Reform after Citizens United." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339711190.
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Woo, Yuen Ying Grace. "Oral and written media coverage of mundane news in Hong Kong : a case study of a fire incident." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/95.
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De, Villiers Emma. "Negotiating femininity: SA teenage girls’ interpretation of teen magazine discourse constructed around Seventeen." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2102.
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Thesis (MPhil (Journalism))--University of Stellenbosch, 2009.Adolescent girls’ passage to womanhood is frequently exposed to a vast array of media products. Mass communication products have become educational devices, guiding young women towards an understanding of femininity and all its accompanying intricacies. We are taught gender lessons throughout our lives, but our teen years are of special significance in this regard. In a society that is becoming all the more media saturated, advertisers are capitalising on different desires and ideals that are being constructed in the media. Initially, only adult women were targeted, but these days a number of mass media products aimed specifically at young women have opened up a whole new market. Until a few years ago, South African teenage girls had only women’s magazines aimed at adult women to refer to. These days, however, a number of teen magazine titles exist locally. The aim of this study was to look at teen magazines as an example of texts that are aimed specifically at adolescent women. More specifically, the study looked at the discourse on femininity within the pages of the text – what is the magazine in essence saying about womanhood? To take the research one step further, it was decided to look at how readers of the magazine engaged and negotiated with the text in order to inform their own understanding of femininity. The goal of the study was to determine how the discourse on femininity played out between the text and the reader. Combining quantitative and qualitative elements, the study was located within a cultural studies framework and referred to Stuart Hall’s encoding/decoding model as a representation of the communication process. It was found that the magazine under scrutiny had twelve specific thematic categories that were most prominent. It was found that the femininity encoded in these texts revolved around consumerism, fashion and boys. The study found that the readers taking part in focus group research possessed a sufficient amount of educational “cultural capital” to be able to resist the dominant messages encoded in the texts, yet they seemingly chose not to. This study also indicated that the femininity that was constructed in the studied text did not take the greater South African context into account, and that it served to entertain readers from higher LSM groups rather than all South African girls.
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Opolot, Benedict. "An investigation of the Ugandan publication Red Pepper: a case study from 2001-2004." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1007713.
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Red Pepper has been the subject of much discussion in Uganda, with some accounts describing it as a liberal mouthpiece, and others as pornography. This case study, therefore, sought to investigate Red Pepper as a media phenomenon in Uganda in the 21st century, specifically between 2001 and 2004. Employing quantitative and qualitative methodologies, it focused on the production process and the text. Although sexualised content dominate its pages, and news about issues such as the environment and education are near-absent, its managers describe the publication as legitimate, normative and consistent with liberal media standards. Accordingly, to interrogate Red Pepper in terms of its journalistic functions, selected debates associated with liberal approaches to news media, media political economy, tabloidisation, pornography and gendered relations were reviewed. The analysis entailed five phases. The first was a denotative or descriptive analysis, which focused on the publication's structure and content focus. This was followed by an interview with management, a broad content analysis to establish the incidence of predefined content categories expected of the tabloid, pornographic and liberal press and, lastly, a theme-based content analysis that sought to establish the potential meanings and framing of the dominant content categories of gossip and sexualised copy. Overall, the study found Red Pepper to be a misogynistic tabloid, having elements said to belong to pornography and homophobia. According to the findings, not only does Red Pepper fall short of a liberal understanding of a newspaper in terms of diversity of topics, provision of information and professional practice, it also does not fit the understanding of an alternative public sphere, mainly because it fails to challenge the patriarchal framing of sex, sexuality and gendered relations. This framing is undertaken deliberately as a means to securing economic rather than journalistic ideals to which the editors pay lip service. Consequently, the gossip and sexualised content are not problematised and as such discourses and power relations therein are not interrogated. Neither are inadequacies in local systems addressed nor corrective action mobilised as expected of some tabloids. All in all, the publication fronts superficial entertainment content that echoes particular gender constructions and patriarchal commonsense and entrenches the (undesirable) status quo which, ironically, it claims to challenge.
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Zake, Susan K. "Obama, Interactivity and the Millennials: A Case Study." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1323223506.
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Mungonge, Goliath. "A case study of strategic leadership in the creation and development of a privately owned newspaper in Zambia." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1003854.
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Roles of various constituent elements of Strategic Leadership address deep and continuing issues relating to the creation and development of any organization. What is required to help firms successfully navigate the dynamics and uncertain environment in which they compete today to be successful is addressed. The founding in July 1991 of The Post, a privately owned Zambian newspaper, provided a unique opportunity to investigate the roles that various constituent elements of strategic leadership have played in its success. This is largely because much is already known about how state-owned media are managed, financed, and sustained by the state itself, which is fully involved in their re-capitalization and operating costs. The themes identified are at the heart of current debates about the capacity of private organizations to respond to new expectations, market realities, no state funding, globalization, technology, and a long list of other challenges so as to become market driven enterprises. The case of The Post is seen to present a story of an enduring publication in times of political, financial, social and other adversities and the research participants have no illusions about the success of the publication. The case study of The Post also gives useful insight into the many challenges and obstacles faced by the newspaper. It offers examples of determination, focused courage and innovation, complemented by strategic leadership. This was done by means of what emerged from the insight and experiences of the six research participants that were part of the founders of the newspaper and those associated with the development of the newspaper since its inception.
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Pretorius, Liesl. "Drukmediageletterdheid in Suid-Afrika : 'n gevallestudie." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/49935.
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Thesis (MPhil) -- University of Stellenbosch, 2004.ENGLISH ABSTRACT: The state of media literacy in South Africa was investigated on the basis of a case study. A survey was conducted among grade 10 learners in two Free State schools which are amongst the top achievers academically to determine if these learners possess the knowledge linked with media literacy. It was found that the majority of these learners do not. It is therefore imperative that the media industry promotes media literacy through assistance to teachers and independent training programmes aimed at learners.
AFRIKAANSE OPSOMMING: 'n Ondersoek na die stand van mediageletterdheid in Suid-Afrika is aan die hand van 'n gevallestudie gedoen. Die aan- of afwesigheid van kennis wat mediageletterdheid veronderstel, is met behulp van 'n vraelys onder gr. 10-leerders aan twee van die Vrystaat se voorste (akademiese) skole gemeet. Die navorser het bevind dat die meerderheid van dié leerders nie oor dié kennis beskik nie. Die bevindinge dui op die noodsaaklikheid van steun aan onderwysers vanuit die bedryf asook die aanbied van onafhanklike opleidingsprogramme deur mediamaatskappye
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Dai, Cuixiang. "A path to social upheaval : media and the construction of revolutionary fashion." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1175.
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Galadari, Sara Abdullatif. "Framing Race and Blame in the Media: a Case Study on the Chapel Hill Shooting." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4251.
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This research examines how racism is hidden and denied by the press, and how blame is attributed to individuals in crime news stories. This research heavily relies of van Dijk's (2015) six discursive strategies to reveal how racism is hidden and denied in the press: positive self-presentation, denial and counter-attack, moral blackmail, subtle denials, mitigation, and defense and offense. Specifically, the Chapel Hill shooting is used as an example of a crime news story for my case study. This study will use framing as the primary method, and critical discourse analysis will be used to guide my interpretations of the frames. Frames are defined by Entman (1993) as texts that select "some aspects of a perceived reality and make them more salient" in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described. I will examine words and phrases used when referring to the perpetrator and the victims in the crime story, and examine manifest frames. I begin by explicating terms that my research is founded upon: ideology, critical discourse analysis, race and racism, blame, and framing. Newspaper articles are collected and analyzed for van Dijk's six discursive strategies. The difference between national and regional news coverage is also examined. My findings suggest there are two gaps in van Dijk's six discursive strategies. I propose the addition of two discursive strategies that the press use to deny racism: negative self-presentation and contradiction.
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Icleanu, Constantin C. "A CASE FOR EMPATHY: IMMIGRATION IN SPANISH CONTEMPORARY MEDIA, MUSIC, FILM, AND NOVELS." UKnowledge, 2017. http://uknowledge.uky.edu/hisp_etds/33.
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This dissertation analyzes the representations of immigrants from North Africa, Latin America, and Eastern Europe in Spain. As engaged scholarship, it seeks to better the portrayal of immigrants in the mass media through the study of literature, film, and music about immigration spanning from the year 2000 to 2016. Because misconceptions continue to propagate in the media, this dissertation works to counteract anti-immigrant, xenophobic representations as well as balance out overly positive and orientalized portrayal of immigrants with a call to recognize immigrants as human beings who deserve the same respect, dignity, and rights as any other citizen.
Chapter 1 examines and analyzes the background to immigration in Spain by covering demographics, the mass media, and political theories related to immigration. Chapter 2 analyzes Spanish music about immigration through Richard Rorty’s social theory of ‘sentimental education’ as a meaningful way to redescribe marginalized minorities as full persons worthy of rights and dignity. Chapter 3 investigates the representation of immigrants in Spanish filmic shorts and cinema. Lastly, Chapter 4 demonstrates how literary portrayals of immigrants written by undocumented immigrants can give rise to strong characters that avoid victimization and rear empathy in their readers in order to affect a social change that minimizes cruelty.
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Lee, Tsan Oscar, and 李臻. "The media and crisis management in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31965921.
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Van, Dyne Steven R. "Case Studies in Classical Location Recording Using Improvised Techniques." Ohio University Honors Tutorial College / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1429807114.
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Ngam, Theophilus Mamnkeli. "Media as agenda setters : a study of the infected and affected living with HIV/Aids." Thesis, Stellenbosch : Stellenbosch University, 2007. http://hdl.handle.net/10019.1/20884.
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Assignment (MPhil)--University of Stellenbosch, 2007.ENGLISH ABSTRACT: The media, in its ongoing task to inform and educate South Africans, seemingly set the agenda in such a way that depicts poor black African people as the only racial group that is affected and infected by HIV/Aids. Photographs of poor black Africans are also used to inform and educate the public about the pandemic. In short, the media has set an agenda that has given HIV/Aids a black African face: vulnerable, helpless and living in squalid conditions. The hypothesis of this research is that it is racial stereotyping of poor black Africans, and that it is perpetuated by the Daily Dispatch and other media. It is also important to note that the voices of the affected and infected are not prominent in news reports about the pandemic. Their stories are either told by the journalists themselves or someone else as a spokesperson. The media must begin to give space to the heroes and heroines who are affected and infected by the HIV/Aids pandemic to tell their stories in their own words. Qualitative content analysis of the Daily Dispatch from 1 to 31 December 2004 was conducted. News stories, photographs, headlines and captions were analysed. This analysis shows that the voices of the affected and infected are still lacking in news reports and that poor black African people are used as the only visuals in HIV/Aids news stories. This study recommends that more attention should be given to upholding and respecting the rights of the affected and infected by the disease. The media should also allow their voices to be heard, not through spokespeople, but from their own mouths.
AFRIKAANSE OPSOMMING: Dit lyk of die media in sy voortgaande taak om Suid-Afrikaners in te lig en op te voed, die agenda op so ’n manier stel dat dit arm swart Afrikane as die enigste rassegroep voorstel wat deur MIV/Vigs geaffekteer en geïnfekteer word. Foto’s van arm swart Afrikane word ook gebruik om die publiek oor die pandemie in te lig en op te voed. In ’t kort, die media het ’n agenda gestel wat MIV/Vigs ’n swart, Afrika-gesig gee: een wat arm, ontvanklik en hulpeloos is, en wat in haglike toestande leef. Die hipotese van hierdie navorsing berus daarop dat dit rasse-stereotipiering is van arm swart Afrikane, en dat die Daily Dispatch en ander media dit perpetueer. Dit is ook belangrik om daarop te let dat die stemme van die geaffekteerde en geïnfekteerde nie so prominent in nuusberige oor die pandemie is nie. Hul stories word vertel deur die joernaliste self, of iemand anders wat ’n segspersoon is. Die media moet begin om hierdie helde en heldinne wat deur die siekte geaffekteer en geïnfekteer is, self hul storie te laat vertel, in hul eie woorde. Kwalitatiewe inhoudsanalise van die Daily Dispatch van 1 tot 31 Desember 2004 is uitgevoer. Nuusstories, foto’s, opskrifte en onderskrifte is geanaliseer. Hierdie analise toon dat die stemme van die geaffekteerde en geïnfekteerde steeds in ons nuusberigte ontbreek en dat arm swart Afrikane die enigste visuele onderwerpe in MIV-Vigs nuusstories is. Hierdie studie beveel aan dat meer aandag gegee moet word om die regte van die geaffekteerde en geïnfekteerde te bewaar en te respekteer. Die media moet ook toelaat dat diegene se stemme gehoor word, nie deur segspersone nie, maar uit hul eie monde.
ISISHWANKATHELOL: Kubonakala ngathi amajelo eendaba kwinzame zawo zokufundisa nokwazisa uluntu loMzantsi Afrika ngesifo sikaGawulayo neNtsholongwane yaso, abonakalisa abantu abaMnyama beli njengohlanga ekukuphela kwalo oluthi luchatshazelwe sesi sifo. Nkqu nemifanekiso ethi isetyenziswe kumabalili athetha ngesi sifo, yileyo yabantu abaMnyama abazimpula zikalujacu ezingathathi ntweni. Ngokufutshane amajelo eendaba anika isizwe umzobo osengqondweni othi, uGawulayo neNtsholongwane yakhe uchaphazela ze ubulale abantu abaMnyama abahluphekileyo nabaphila phantsi kweemeko zobugxwayiba. Kusenjalo olu hlalutyo lubonakalise ukuba amazwi abantu abanesifo sikaGawulayo nabo bachaphazelekayo awakho kupapasho lweendaba. Kwakhona iingxelo ngesi sifo zinika ingqwasela kubantu abaMnyama abahluphekileyo neminifanekiso yabo kuphela. Akukho nto ithethekayo ngezinye intlanga. Okokuqala, olu phando ngoko ke lucebisa ukuba makuhlonitshwe umGaqo Siseko weli ngokubhekiselele kumalungelo abantu ingakubi abo banesifo sikaGawulayo neNtsholongwane yaso. Okwesibini, amajelo eendaba mawaqinisekise ukuba abantu abagula sesi sifo nabo sibachaphazelayo bayazithethela ngemilomo yabo kuba ngabo abajamelene neentlungu umhla nezolo.
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Barak, Katherine Sullivan. "Spinsters, Old Maids, and Cat Ladies: A Case Study in Containment Strategies." Bowling Green State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1393246792.
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Bentley, Jon Alexander. "A Question of Queerness: Case Studies of Contemporary American Television." Thesis, University of North Texas, 2005. https://digital.library.unt.edu/ark:/67531/metadc4900/.
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This project utilizes a case study approach to explore the various ways in which the portrayals of gay people have changed on American television. Three contemporary programs - Will & Grace, Queer Eye for the Straight Guy and The L Word - are examined as examples of how far American television has progressed in terms of treating gay people with respect. Whether those shows move beyond merely presenting gay characters and into a level of actively challenging mainstream views on gay people is also examined. Findings suggest different factors affect the ability of the individual programs to test said views - including the genres to which each belongs, and their presence on network television (Will & Grace), basic cable (Queer Eye for the Straight Guy) or premium cable (The L Word). While all three programs show some tendencies toward queerness, they also take steps toward negotiating with mainstream culture, indicating that complete queerness may be an unattainable goal on American television.
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Phiri, Millie Mayiziveyi. "Media representation of South Africas female politicians : the case of the Mail & Guardian – 2010 to 2011." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86556.
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Thesis (MPhil)--Stellenbosch University, 2014.ENGLISH ABSTRACT: This study is a feminist investigation of the reporting on the female politicians in the Mail & Guardian using the SADC Protocol on Gender and Development media requirements on content as the yardstick. The Protocol is a regional policy adopted in 2008 by regional governments aimed at achieving gender equity in key sectors by 2015. The Protocol is a regional instrument set up to assist in meeting the Millennium Development Goals (MDGs). The study investigated whether the Protocol’s media requirements were being observed by the Mail&Guardian. The media’s role of providing information can assist the MDGs to be met. These requirements encourage the media in the region to reach gender parity in the use of news sources and writing of news reports that help to reduce gender-based violence and the portrayal of women that is not stereotypic and oppressive. The themes of the study, which were “gender-based violence”, “gender oppression” and “stereotypes against women” were influenced by these requirements. Gender-based violence is a major impediment to development in Africa because of the heavy financial burden it puts on governments and communities to treat victims and offer them shelter and counselling. Gender-based violence affects women’s full productivity in society because it results in death or victims remaining absent from work while they seek treatment. Stereotypes and gender oppression are viewed as dangerous because not only do they deny younger generations role models but they perpetuate the insubordination of women in society. The study linked the themes to female parliamentarians because being legislators and policy makers, they have a strategic and critical role to play in helping to achieve gender equity. There is a perception that female politicians offer different perspectives to issues. The media can be a vehicle through which these female politicians can express their opinions. This is because the media is supposed to offer freedom of expression to all its citizens regardless of gender. In order to examine if the female ideology had a place in the Mail & Guardian a feminist theoretical approach was used. The study employed a triangulation approach in which both the qualitative and quantitative research methodologies were used. The quantitative method was employed to a small extent to quantify the coverage of female politicians. Triangulation in data collection entailed using both the content analysis and in-depth interviews. Findings of the study showed a violation of the Protocol’s media requirements. News reporting about female politicians centred on scandals and controversies and journalists and editors were ignorant of the Protocol’s media requirements.
AFRIKAANSE OPSOMMING: Die studie was ’n feministiese ondersoek na die Mail & Guardian se verslaggewing oor vrouepolitici. Dis gedoen met die interregeringsorganisasie, die Suider-Afrikaanse Ontwikkelingsgemeenskap (SAOG), se Protokol oor Geslag en Ontwikkeling as maatstaf. Die Protokol is ’n beleid wat in 2008 deur die owerhede van die SAOG-lidlande van stapel gestuur is, met die oog op geslagsgelykheid in sleutelsektore teen 2015. Dit dien as instrument en hulpmiddel in die nastreef van bogenoemde. Die studie stel ondersoek in na die handhawing, al dan nie, van die Protokol se mediavereistes deur die Mail & Guardian. Die media se rol as verskaffer van inligting kan die strewe hierna bevorder. Die vereistes moedig die media in die onderskeie streke aan om geslagsgelykheid toe te pas wat betref die gebruik van nuusbronne, die skep van nuusberigte wat bydra tot die vermindering van geslagsgebaseerde geweld en die uitbeeld van vroue wat wegskram van stereotipering en onderdrukking. Die temas van die studie-"geslagsgebaseerde geweld", "geslagsonderdrukking" en “stereotipering van vroue" is gevolglik deur die Protokol se vereistes beïnvloed. Geslagsgebaseerde geweld is ’n wesenlike struikelblok in die pad van ontwikkeling in Afrika, deels weens die swaar finansiële las wat dit plaas op gemeenskaplike en regeringsvlak. Só moet slagoffers dikwels behandeling, skuiling en berading ontvang. Dit het ook ’n besliste impak op vroue se produktiwiteit in die breër samelewing, aangesien slagoffers van geslagsgebaseerde geweld in sommige gevalle afwesig is uit die werksomgewing om behandel te word of-in meer ernstige gevalle-sterf. Stereotipering en onderdrukking word as uiters gevaarlik beskou, aangesien dit nie nét die ondergeskiktheid van vroue laat voortleef nie; maar boonop jonger generasies van rolmodelle ontneem. Die temas van die studie word verbind met vroulike parlementslede weens hul rolle as beleidsopstellers en wetmakers. Dié vroue het strategiese en belangrike verpligtinge om na te kom in die strewe na geslagsgelykheid. Die persepsie bestaan dat vroue-politici dikwels ’n ander, nuwe perspektief op kwessies bied. Die media kan in dié opsig as ’n waardevolle voertuig aangewend word om die perspektiewe tuis te bring. Die media het ook ’n plig om vryheid van uitdrukking te verseker aan alle landsburgers - ongeag hulle geslag. Ten einde te bepaal of die ideologie deur die Mail & Guardian toegepas is, is ’n feministiese teoretiese aanslag gevolg. Die studie het gebruik gemaak van triangulasie, waartydens beide kwalitatiewe en kwantitatiewe navorsingsmetodologieë ingespan is. Die kwantitatiewe metode is gebruik om die mediadekking van vroue-politici te kwantifiseer. Triangulasie is ook tydens die data-insamelingsproses gebruik. Dit het ingesluit die aanwend van inhoudsanalises, asook in-diepte onderhoude. Die bevinding van die studie dui op die oortreding van die Protokol se mediavereistes. Verslaggewing oor vroue-politici is grootliks toegespits op skandale en omstredenheid en beide joernaliste en inhoudsredakteurs blyk onkundig te wees oor die vereistes.
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Stephens, Yonette A. "Transacting Government: A Comparative Content Analysis of the Interactive and Communicative Functions of e-Government Web sites – The Case of Africa, Asia and Europe." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1331570901.
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Gerbi, Giovanna Maria. "An analysis of racial stereotyping of the South African Police in the television programmes Carte Blanche and Special Assignment from August 2003 to September 2004." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50257.
Full textAbstract:
Thesis (MPhil)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: The aim of this assignment is to examine two investigative journalism programmes in South Africa, namely Carte Blanche and SpecialAssignment in order to ascertain whether two South African policing organisations have been subjected to racist stereotyping on these two programmes. Both these programmes are held in high esteem within South African and international media circles. Carte Blanche has won many awards, such as the prestigious eNN African Journalist of the Year Award in 2002. Special Assignment won the equivalent award in 2001. The approaches and styles in revealing the truth by using investigative forms of journalism are however slightly different. Both Carte Blanche and Special Assignment have produced stories from August 2003 to September 2004 that have exposed corruption within the South African policing organisations. Many of the perpetrators within the police force were identified as people of colour. This assignment therefore aims to discover whether racist stereotyping exists in this niche of investigative journalism television programmes. This opens up the possibility for these portrayals to be seen as stereotypical, since the dominant press codes in South Africa stipulates that reference to 'race' in news reporting should only be done where it will contribute significantly to understanding the subject matter or if the reference to the race of the person is particularly applicable. This assignment aims to discover whether racist stereotyping exists in this niche of investigative journalism television programmes. The research method comprised analysing programmes on Carte Blanche and Special Assignment that dealt with the South African policing organisations from August 2003 to September 2004. The original transcripts of the programmes were retrieved from the relevant websites of Carte Blanche and Special Assignment and have also been studied. Sources on media ethics as well as newspaper and magazine articles dealing with the South African policing organisations, crime and corruption were scrutinized in order to provide background information for the study. The analyses of the programmes was complemented by interviews conducted with the investigative journalists at the helm of the two programmes, namely, Ruda Landman from Carte Blanche and Jessica Pitchford from Special Assignment.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om twee ondersoekende joernalistiekprogramme in Suid-Afrika, naamlik Carte Blanche en Special Assignment, te ondersoek ten einde vas te stelof die Suid- Afrikaanse polisiëringsorganisasies in dié twee programme aan rassestereotipering onderhewig is. Albei dié programme word hoog geag in Suid-Afrikaanse en internasionale mediakringe. Carte Blanche het reeds verskeie toekennings gewen, soos die toonaangewende eNN Afrikajoernalis van die Jaar Toekenning in 2002. Special Assignment het hierdie toekenning in 2001 gewen. Die benaderings en styl wat tydens die bekendmaking van die waarheid gevolg word deur die toepassing van ondersoekende vorme van joernalistiek verskil egter effe. Sowel Carte Blanche as Special Assignment het van Augustus 2003 tot September 2004 stories opgelewer wat korrupsie in die Suid-Afrikaanse polisiëringsorganisasies aan die kaak gestel het. Baie van die skuldiges in die polisiemag is geïdentifiseer as gekleurde mense. Hierdie studie beoog dus om vas te stel of daar rassestereotipering in hierdie afdeling van televisieprogramme met betrekking tot ondersoekende joernalistiek bestaan. Ondersoekende joernalistiek is ongetwyfeld een van die stimulerendste afdelings van die joernalistiek. Dit is 'n uitgesproke vorm van joernalistiek wat die vermoë het om die samelewing te beïnvloed. Ondersoekende joernalistiek maak gewoonlik misdrywe aan die publiek bekend. Die konsekwente uitbeelding van gekleurde mense op 'n negatiewe wyse sou kon lei tot die inboet van etiese waardes en dus tot rassestereotipering. Die navorsingsmetode het behels dat daar van Augustus 2003 tot September 2004 na programme oor die Suid-Afrikaanse polisiëringsorganisasies op Carte Blanche en Special Assignment gekyk is en dat dit op band opgeneem is. Die oorspronklike transkripsies van die programme is van Carte Blanche en Special Assignment se onderskeie webtuistes verkry en word as bylaes by hierdie studie aangeheg. Bronne oor media-etiek asook koerant- en tydskrifartikels wat oor die Suid-Afrikaanse polisiëringsorganisasies, misdaad en korrupsie handel, is noukeurig nagegaan. 'n Persoonlike onderhoud is met Ruda Landman van Carte Blanche gevoer, en met Jessica Pitchford van Special Assignment is 'n onderhoud per e-pos gevoer. Landman en Pitchford was albei betrokke by die samestelling van die betrokke
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Nyamora, Pius M. "The role of alternative press in mobilization for political change in Kenya 1982-1992 : Society magazine as a case study." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001983.
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Howard, Timothy Lent. "Wal-Mart's agenda: “No community left behind.” A case study of Wal-Mart's communication success and lack thereof in California." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/2685.
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This case study examines how Wal-Mart's global public relations activities have improved and are successful. Quantitative and qualitative triangulation methodology was used to create greater balance in the results. The case study illustrates Wal-Mart's success in both the use of advertising as a public relations tool, and its strong, improved media relationship building. Additionally, through the qualitative research, a list of suggested attitude and character traits was conceived. This study illuminates how the media, government and Wal-Mart are each able to control information and how each set and respond to the agenda in California. Study findings relate the use of advertising, law of least denomination, a "fair share" of product, and accessibility. Wal-Mart was unsuccessful with getting its message out through traditional media outlets, so it used advertising to enhance public relations efforts. The law of least denomination works! Wal-Mart challenges the capacity of all retailers to organize their own economic life. (Abstract shortened by UMI.)
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Holt, Billie-Jean. "The impact of tabloidisation on the South African press." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50159.
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Thesis (MPhil) -- University of Stellenbosch, 2004.ENGLISH ABSTRACT: The advancement of news technology in the last few decades has lead to an information explosion of an unprecedented scope. Twenty-four hour a day news channels, electronic publications, the Internet, and a proliferation of print publications feed this media explosion. Coupled with this has been the growth of a celebrity culture, where the lives of the rich and famous have been placed under intense scrutiny. Commercial interests also have to be taken into account. It is conventional wisdom that sensational news sells newspapers. This news is not limited to celebrity news, but encompasses crime reporting as well as high profile scandals affecting ordinary people. As the news becomes more ubiquitous, the competition becomes tougher and the pressure to print what sells grows. The other commercial pressure is that of the marketers of the entertainment industry who have a vested interest in having the stars of their movies, music and television shows enjoy a high media profile. This study aims to determine whether the South Africa media has shown a trend towards reporting a more sensational and celebrity based form of news. It seeks to discover whether the South African news has become tabloidised. This will be done by analysing the content and presentation of the front page of The Cape Times, a Cape Town based broadsheet, over the period of several years. This will be used as a measure to determine whether or not the content and form of the South African media is following a trend to tabloidisation.
AFRIKAANSE OPSOMMING: Die vooruitgang in mediategnologie aan die einde van die twintigste eeu het tot 'n oorvloed van inligting gelei. Nuuskanale wat vier-en-twintig uur per dag uitsaai, elektroniese publikasies, asook die Internet en die groei van die drukmedia het hierdie verskynselondersteun. Tegelykertyd het die media in die jongste dekades meer begin fokus op die lewens van beroemdes. Kommersiële faktore moet ook in ag geneem word. Met die groei van die media is meer druk geplaas op individuele nuusorganisasies om winste te maak. Dit is alombekend dat sensasionele nuus verkoop. Hierdie soort nuus is nie net gefokus op beroemdes nie, maar ook op misdaad en skandale deur gewone mense. Bemarkingsamptenare van die vermaaklikheidsbedryf moedig nuus oor beroemdes aan, want dit help om hul produkte te verkoop as hul sterre dekking kry. Hierdie studie wil vasstelof die media in Suid Afrika wel meer fokus op sensasionele nuus, ten koste van meer ernstige nuus. Dit wil vasstelof die Suid- Afrikaanse media die kenmerke van poniekoerante begin toon. The Cape Times, 'n Kaapse koerant, se voorblad is ontleed oor 'n tydperk van enkele jare. Die nuusinhoud asook voorkoms van die koerant is bestudeer om vas te stelof die koerant in 'n poniekoerant ontwikkel. Hierdie koerant is gebruik as 'n voorbeeld van die Suid-Afrikaanse media.
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Major, Mary Elizabeth. "War's Visual Discourse| A Content Analysis of Iraq War Imagery." Thesis, Portland State University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1535957.
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This study reports the findings of a systematic visual content analysis of 356 randomly sampled images published about the Iraq War in Time, Newsweek, and U.S. News and World Report from 2003-2009. In comparison to a 1995 Gulf War study, published images in all three newsmagazines continued to be U.S.-centric, with the highest content frequencies reflected in the categories U.S. troops on combat patrol, Iraqi civilians, and U.S. political leaders respectively. These content categories do not resemble the results of the Gulf War study in which armaments garnered the largest share of the images with 23%.
This study concludes that embedding photojournalists, in addition to media economics, governance, and the media-organizational culture, restricted an accurate representation of the Iraq War and its consequences. Embedding allowed more access to both troops and civilians than the journalistic pool system of the Gulf War, which stationed the majority of journalists in Saudi Arabia and allowed only a few journalists into Iraq with the understanding they would share information. However, the perceived opportunity by journalists to more thoroughly cover the war through the policy of embedding was not realized to the extent they had hoped for. The embed protocols acted more as an indirect form of censorship.
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Kelvin, William. "A Mixed-Methods Content Analysis Case Study of Frames and Ideologies in Mainstream Environmental News." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1574180978267725.
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Rathore, Animesh S. "The Influence of Gender and Ethnicity on the Use of ICT in Higher Education: A Case of Arts and Social Sciences Students in Universiti Malaya." Ohio University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1227064208.
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Stypulkowski, David. "PR 2.0 - The New PR : A case study on the use of PR by pirates and anti-pirates." Thesis, Örebro University, School of Humanities, Education and Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-9102.
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Recent development of the internet encompasses elements such as social networks, blogs and wikis. With the help of these elements, popularly gathered under the umbrella term web 2.0, the pirates supporting file sharing have made the file sharing debate a national concern in Sweden.
This thesis studies the pirates’ and anti-pirates’ use of PR by qualitative case studies of organizations representing the two different sides in the debate. The use of PR by the different organizations is compared, the differences and similarities are considered and characteristics of the new PR are brought to attention.
The study finds that PR is taking a new direction and that these new ways to use PR are important to achieve success in influencing opinion. The two sides use PR in very different ways where the anti-pirates use more traditional ways of PR while the pirates make use of new PR methods virtually exclusively.
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Galvez, Chelsea Michelle. "AUTHENTICALLY DISNEY, DISTINCTLY CHINESE: A CASE STUDY OF GLOCALIZATION THROUGH SHANGHAI DISNEYLAND’S BRAND NARRATIVE." CSUSB ScholarWorks, 2018. https://scholarworks.lib.csusb.edu/etd/662.
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In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic analysis also considers how Chinese citizens engaged with that brand narrative on the popular Chinese social network, Weibo. Citizens engaged with this brand narrative in ways that deviate somewhat from Disney’s messaging, such as by avoiding depictions of people in the park. Still, even these deviations aligned with and reinforced the cultural values in the “China’s Disneyland” brand narrative. The study underscores the importance strategically adjusting brand narratives for new markets and accounting for users’ engagement with those narratives.
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Ribera, Deborah. "(Re)Presentation: An Affective Exploration of Ethnographic Documentary Film Production." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1428658018.
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"轉型社會之公共領域的建構: 中國廈門PX項目個案研究." 2008. http://library.cuhk.edu.hk/record=b5896788.
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劉晨."2008年10月".
"2008 nian 10 yue".
Thesis (M.Phil.)--Chinese University of Hong Kong, 2008.
Includes bibliographical references (leaves 90-100).
Abstracts in Chinese and English.
Liu Chen.
Chapter 第一章 --- 導言 --- p.1
Chapter 第二章 --- 文獻綜述 --- p.5
民主、民主化與大眾媒介/民主政治與公共領域 --- p.5
作為一種民主理念的公共領域 --- p.8
公共領域與媒介 --- p.15
當代中國的公共領域與媒介環境 --- p.21
Chapter 第三章 --- 研究設計 --- p.28
研究問题 --- p.28
研究個案 --- p.32
案例´ؤ´ؤ廈門PX項目事件 --- p.32
為什麽是廈門PX項目事件？ --- p.33
研究方法 --- p.35
Chapter 第四章 --- 研究發現之一：當代中國公共領域的現狀 --- p.38
Chapter 第五章 --- 研究發現之二：公共領域背後的動因和條件 --- p.68
Chapter 第六章 --- 總結與討論 --- p.83
參考文獻 --- p.90
附錄 --- p.101
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"Navigating the Digital Playing Field: Case Studies in Social Media and Sports Communication." Doctoral diss., 2012. http://hdl.handle.net/2286/R.I.14585.
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abstract: Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations using social media as an agenda-setting tool; (c) negative parasocial interaction expressed to athletes via social media; and (d) athletes using social media to enact image repair are presented. These cases demonstrate that social media is a valuable conduit between athletes and fans that enables athletes and sports organizations to cultivate fan identity and maintain control over public information. The cases also demonstrate that fan behavior via social media can quickly turn problematic, requiring that athletes and sports organizations respond appropriately, yet strategically. The research concludes by offering implications for future social media and sports communication research.Dissertation/Thesis
Ph.D. Communication Studies 2012
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Klenotic, Jeffrey Francis. "A cultural studies approach to the social history of film: A case study of moviegoing in Springfield, Massachusetts, 1926-1932." 1996. https://scholarworks.umass.edu/dissertations/AAI9638984.
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Historical investigation of film audiences and conditions of reception is an underdeveloped area of inquiry, limited by models of spectatorship and mass culture that construct audiences in passive and abstract terms. Current research addressing this problem remains restricted to the years prior to normalization of vertical integration during the mid 1920s, when studio control over exhibition is seen to flatten the contexts of reception and cultural differences between audiences. This dissertation picks up the history of audiences and contexts of reception where current research leaves off by analyzing moviegoing in Springfield, Massachusetts for the period 1926-1932. Starting from the material, social, and discursive contexts within which meanings for moviegoing were constituted, this dissertation locates the historical analysis of film audiences within the framework of cultural studies, which conceptualizes the audience as a nonreductive feature of cultural production. Focusing on the 1926-1932 period, the study recognizes the political economic impact studio integration had on the moviegoing experience throughout America, and assesses the degree to which moviegoing became standardized on the local level. This assessment is made by examining every theater operating in Springfield between 1926 and 1932. Correlating seat capacity with ownership patterns, the study concretely measures the changing proportion of studio dominance over local exhibition. Through an analysis of primary documents and oral histories, the study reconstructs the cultural appeals of each theater, the social geography of the neighborhoods surrounding each theater, and the discourses through which each theater's audiences were constituted and the experience of moviegoing made meaningful. The results indicate significant differences in the social meanings of moviegoing as practiced at different exhibition sites, and suggest the continuing cultural and ideological significance of class and ethnic distinctions in marking out the terrain of exhibition, patterns of attendance, and modes of moviegoing during the early era of vertical integration.
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Rao, Madanmohan Alevoor. "The impact of international computer networks on news forms, distribution and access: Case studies in south-north and south-south flows of news." 1998. https://scholarworks.umass.edu/dissertations/AAI9841917.
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This dissertation assesses the impact of international computer networks on the size and nature of international news windows. It expands on theoretical frameworks of structural news flow, media gatekeepers, ideological state apparatuses, global civil society, and global journalism. It makes valuable contributions to mass communications research by focusing on an entity largely overlooked by the field: computer-mediated communications systems. A content analysis was applied to 2,500 stories in a one-week sample of international news coverage drawn from print, radio, television, and online media from a Northern country (U.S.A.) and one from the South (Brazil). The study came up with three sets of findings. First, online services enable individual users to access news in forms and types unavailable via traditional media, such as raw feeds of newswires, press releases, calls to activism, reports from non-media organizations, and news digests published on a regular, timely basis. Reportage on the online services constitutes a form of global and human journalism. Second, users had unfiltered access to news from a number of media and non-media organizations. Thus, subscribers of online services could bypass the gatekeepers of traditional media and access a news window which was larger (especially in coverage of the South), freer of domestic coverage constraints, and more pluralistic. But concerns also arose about intellectual property rights, authenticity of news sources, and ethical use of public forums. Third, the online news material on these computer network services came from more news and information producing organizations based in the North (especially the U.S.) than in the South. The economic and infrastructural disparity between North and South leads to a domination of Northern information sources on such online services. Though these networking organizations, as compared to the traditional media, can better function as ideological apparatuses for international civil society, they largely reflect the views and ideology of Northern civil society. This dissertation identifies recent technological developments like search engines, personalized news services, multimedia publishing, and the global growth of the Internet. The findings of the dissertation can apply to this newly emerging media landscape as well; promising directions for future research are identified.
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"Online and mass media discourses of chinese national identity: a comparative study." 2004. http://library.cuhk.edu.hk/record=b5892110.
Full textAbstract:
Yuen Yui Chi Peter.Thesis submitted in: June 2003.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 95-101).
Abstracts in English and Chinese.
Table of Contents --- p.1
The Nation Lives On --- p.2
The Case --- p.8
Definitions --- p.10
Objective and Research Question --- p.11
Significance --- p.12
The Liberal Narrative for the End of Nations --- p.14
The Liberal-Pluralist Logic: An Overview --- p.14
"""The Control Revolution "". from State to Individual" --- p.16
Nationalism According to the Liberal-Pluralist: Two Critiques --- p.22
"The Internet, Civil Society and Nationalism: An Alternative View" --- p.32
Chinese Nationalism： A Case Study --- p.34
The Case --- p.34
Sampling Methodology --- p.36
Results --- p.44
Analysis --- p.77
Discussion and Conclusion --- p.85
Internet and Mass Media Nationalism --- p.85
Limitations and Future Work --- p.91
Conclusion --- p.92
Appendices --- p.94
Keywords Used in Sampling Hong Kong Online Discourse --- p.94
References --- p.95
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Ritchie, Leanne. "Social media enter the stadium : a case study on the political economy of media at the 2010 Winter Olympics." 2011. http://hdl.handle.net/10170/442.
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Just prior to the opening of the 2010 Vancouver Olympic Games, a 21-year-old Georgian luger died after his sled left the Whistler Sliding Centre track travelling at 140 kilometres an hour. The following paper uses Critical Discourse Analysis and the Bahktinian notion of intertextuality to examine how Canadian media discursively constructed social media users and their sharing of the images, video, and opinions following the tragedy. The results show traditional media discursively constructed social media as outsiders, separate from the audience, and further argued they need to follow traditional media norms in order to be responsible citizens. In considering this discursive construction within the political economy of traditional media, it is suggested that one tactic employed is the creation of flak, which attempts to discredit what it opposes. Traditional media discourse, sometimes itself the target of flak, here uses flak against social media which are impinging on the political economy of the traditional media.
Keywords: audience, critical discourse, flak, intertextuality, Olympics, political economy, social media, traditional media
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Soobben, Deseni. "Photographic representation of women in the print media : a case study of the Post." Thesis, 2010. http://hdl.handle.net/10413/2608.
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The under-representation of women in the media has been contested by gender activists the world over. Studies have indicated that women are more likely to be portrayed as models on advertising bill-boards than as serious news sources. Why are women continually portrayed in a narrow range of roles? If visual representation is a means of how we make sense of the world and women are continually portrayed in a narrow range of roles and particularly as second-class citizens, does that not shape our understanding of the world? One of the critical areas of concern of the study was the construction, selection and production of gender images in the print media. In the case of Post newspaper, it is the media workers who, in order to boost the sales of the newspaper, select a model with a “pretty face” for their front pages. Surely there is more to these women than their physical beauty? According to the findings, models are selected for their attractive features. Photographs are carefully composed, enhancing the model?s appealing attributes. Thereafter the selection of photographs is done by the photographer, sub-editor and editor and produced in weekly editions of Post. At the time of the interview, the team of selectors was entirely male. Does this have a bearing on the selection of photographs? According to the findings, it does! When women journalists offer their suggestions during the selection process, they are completely disregarded. Based on the findings regarding the selection of photographs, it is evident that there is a bias towards the opinions of the males in the newsroom, in particular the editor. It is evident that the Post does not reflect Indian women on the cover of Post, instead it contributes to the gender stereotype of women depicted as models rather than news sources.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2010.
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"跨國廣告公司和中國大眾傳媒互動關係探討: 廣東電視臺個案硏究." 1992. http://library.cuhk.edu.hk/record=b5887326.
Full textAbstract:
稿本論文(碩士)--香港中文大學硏究院傳播學部,1992.
參考文獻: leaves 212-221
陳立思.
Chapter 第一章 --- 緒論 --- p.[1]
Chapter 一、 --- 研究焦點 --- p.[1]
Chapter 二、 --- 理論參考 --- p.[3]
Chapter 三、 --- 硏究方法 --- p.[4]
Chapter 四、 --- 研究意義 --- p.[5]
Chapter 五、 --- 論文結構 --- p.[6]
Chapter 第二章 --- 外來文化和國家發展 --現代化、依賴和依賴發展理論綜述 --- p.[7]
Chapter 一、 --- 西方化為基礎的現代化理論 --- p.[8]
Chapter 二、 --- 馬克思主義觀點的依賴理論 --- p.[10]
Chapter 三、 --- 強調内在動力的依賴發展理論 --- p.[17]
Chapter 四、 --- 三大理論對本研究的啓發 --- p.[20]
Chapter 第三章 --- 在管制下求發展的跨國公司 --跨國公司和東道國的互動關係探索 --- p.[23]
Chapter 一、 --- 跨國公司兼具正負面影響 --- p.[24]
Chapter 二、 --- 跨國公司和東道國及有關部門的互動關係 --- p.[26]
Chapter 三、 --- 聯繫内外的銜接群體 --- p.[32]
Chapter 四、 --- 互動硏究和理論的啓發 --- p.[35]
Chapter 第四章 --- 分析架構和硏究方法 --- p.[36]
Chapter 一、 --- 跨國廣告公司和大眾傳媒互動關係模式 --- p.[36]
Chapter 二、 --- 研究範疇和資料搜集 --- p.[38]
Chapter 第五章 --- 有中國特色的社會主義商品廣告 --- p.[42]
Chapter 一、 --- 過渡期政治經濟矛盾交融 --- p.[42]
Chapter 二、 --- 社會主義的商品廣告的管理體制 --- p.[48]
Chapter 三、 --- 中國廣告業的經營結構 --- p.[52]
Chapter 四、 --- 跨國廣告公司在中國 --- p.[56]
Chapter 五、 --- 小結 --- p.[59]
Chapter 第六章 --- 跨國廣告公司和廣東電視台的互動 --- p.[61]
Chapter 一、 --- 跨國廣告在廣東電視台的發展情況 --- p.[63]
Chapter 二、 --- 充滿矛盾的互動結構 --- p.[69]
Chapter 三、 --- 互動中跨國廣告公司的談判力量逐漸減弱 --- p.[80]
Chapter 四、 --- 銜接群體為互動的關鍵 --- p.[85]
Chapter 五、 --- 互動結構中的香港電視因素 --- p.[113]
Chapter 六、 --- 互動型態對跨國廣告公司的影響 --- p.[115]
Chapter 七、 --- 小結 --- p.[121]
Chapter 第七章 --- 跨國廣告公司對廣東電視台的影響 --- p.[124]
Chapter 一、 --- 跨國廣告加劇了外來文化的滲透 --- p.[124]
Chapter 二、 --- 跨國廣告間接推動了商業化趨勢 --- p.[135]
Chapter 三、 --- "跨國廣告是廣東電視台發展的“高質能源""" --- p.[141]
Chapter 四、 --- 小結 --- p.[145]
Chapter 第八章 --- 結論和討論 --- p.[147]
Chapter 一、 --- 互動研究的理論啓示 --- p.[147]
Chapter 二、 --- 跨國廣告公司對中國廣播體系的影響 --- p.[153]
註 釋 --- p.[155]
第一章 --- p.[156]
第二章 --- p.[157]
第三章 --- p.[161]
第五章 --- p.[163]
第六章 --- p.[164]
第七章 --- p.[166]
附 件 --- p.[168]
Chapter 附件一 --- 《廣告管理條例》 --- p.[169]
Chapter 附件二 --- 附表一至二十四 --- p.[172]
Chapter 附件三 --- 1988年世界廣告費统計 --- p.[196]
Chapter 附件四 --- 1990年全國人均廣告費统計 --- p.[198]
Chapter 附件五 --- 跨國廣告公司在中國的發展情況 --- p.[199]
Chapter 附件六 --- 廣東台跨國廣告公司營業額和主要客戶名單 --- p.[202]
Chapter 附件七 --- 廣東珠江台節目安排表 --- p.[204]
Chapter 附件八 --- 《廣東電視週報》内容分析方法 --- p.[205]
Chapter 附件九 --- 廣東電視台各類贊助一覽表 --- p.[206]
參考書目 --- p.[212]
中文參考書目 --- p.[213]
英文參考書目 --- p.[217]
46
"媒體、集體行動與公共性的建構: 番禺反建垃圾焚燒廠的個案研究." 2013. http://library.cuhk.edu.hk/record=b5549698.
Full textAbstract:
現有的媒體－抗爭互動機制研究，其結論多是主流媒體傾向非法化、瑣碎化社會運動。但針對威權語境中的媒體－抗爭互動現象，這一論點不再適用。本研究通過2009年廣州番禺反建垃圾焚燒廠事件，探究地方媒體與草根環境運動在與政府協商公共議題時，形成何種互動機制。本文以公共性概念為理論起點，以參與式公共性與可視性公共性這兩種模式作為分析工具，來理解媒體與運動的實踐及其互動。本研究使用多種方法考察事件發展過程，同時試圖建構出媒體－運動的互動機制。主要研究材料包括媒體文本、新聞從業者與抗爭居民的口頭和書面陳述。本文用內容分析方法考察媒體如何再現抗爭居民與當地政府的話語鬥爭，以及新聞框架如何發展演變。研究者與20位新聞從業者與抗爭居民進行深度訪談，以瞭解其行動的目的、策略與束縛，並探索雙方如何理解與評價自身、對方與社會語境。
本文的主要貢獻，是通過考察威權語境中的媒體－運動的互動實踐現象來豐富原有的公共性概念。研究發現雙方形成了深度互動、平等、共存的關係。首先，媒體的報道使與抗爭相關的公共論述得以生成、發展、充實。多角度的媒體報道涵蓋了環保與民主參與等話題，由此挑戰了官方對抗爭的打壓式論述。其次，在運動的架構過程中，抗爭居民創造出媒介互動策略，具體表現為抗爭者認識到傳統媒體記者所受的束縛，並與其合作突破這種束縛。他們同時也使用新媒體平台直接動員公眾展開集體行動。最後，新聞從業者發展出抗爭新聞劇目的生產機制，使得抗爭事件停留於報端，令抗爭者成為公共論述的參與者。新聞從業者在追求職業認同與獨立時還借用抗爭的概念，將其用作由下至上新聞改革的資源。
以上發現表明，媒體與社會運動作為社會行動者，其互動機制中體現出一種具有建構性與矛盾性的公共性。通過這一媒介化的抗爭事件，雙方發展出針對官方論述的話語抗爭，使得原本屬於越軌範疇的抗爭話語得以進入可公開爭議的合法範疇，由此得以重新界定公開話語空間中的意識形態邊界。
Existing studies of media-movement interaction have argued that mainstream media tends to illegitimize and trivialize social movements. However, when applied to the newly emerged media-movement interactions in the context of an authoritarian regime, such argument becomes untenable. This study takes an anti-incinerator event taken place in Panyu, Guangzhou in 2009 as its foci of investigation. It examines how local media and the grassroots environmental movement cooperatively negotiated public issues with the government. The concept of publicity and two models of publicity (participatory publicity and visibility publicity) will be introduced. These two models will be used as analytical tools to understand the practice of and the interaction between the media and the movement.
Methodologically, this study adopts multiple methods to trace the process of the event and model the media-movement interaction mechanism. This research constructs the case by analyzing the media texts, together with both oral and written accounts of the journalists and the activists. Content analysis is employed to measure how the media represent the discursive struggles between local residents and local government, as well as how the media frames have evolved during the event. In-depth interviews have been conducted with 20 activists and journalists to explore their intentions, strategies and constraints. Questions were also asked about how they understand and evaluate themselves, each other and the social context.
The primary significance of this study is to explore how the notion of publicity is enriched by the dynamics of the media-movement interaction mechanism within an authoritarian context. The findings demonstrate that both parties have developed an increasingly interactive, equal and co-dependent relationship with one another. First, public discourses surrounding the movement have emerged and survived through the cooperation between journalists and activists. The media has developed diversified reporting angles covering not only environmental issues but also notions of democratic participation that challenged the suppressive official discourse. Second, during the framing process of the movement, the activists have invented an interactive media strategy that helped to break the constraints of journalistic practice within traditional media organizations. Meanwhile, they also adopted new media platforms to directly mobilize for collective action. Third, the journalists have developed a “journalistic repertoire of contention by which they successfully kept the story staying in the newspaper and incorporated the protesters’ voice into the public discussion. Moreover, while in search of their professional identity, the journalists also borrowed the idea of protest as a resource for the bottom-up media transformation.
The above findings suggest that the notion of publicity constructed by the media-movement interaction in this study could be described as constructive and inconsistent. Against the official discourse, journalists and activists have collaborated on the discursive contention by means of the mediated event. By doing so, the previously marginalized “deviant contentious discourse was allowed to enter into the sphere of legitimate controversy, while the ideological boundaries of the public discursive space were also redefined.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
鄧力.
Thesis (Ph.D.)--Chinese University of Hong Kong, 2013.
Includes bibliographical references (leaves 139-149).
Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.
Abstracts in Chinese and English.
Deng Li.
Chapter 第1章 --- 導論 --- p.1
Chapter 1.1 --- 案例描述與研究對象介紹 --- p.3
Chapter 1.1.1 --- 案例描述 --- p.3
Chapter 1.1.2 --- 研究對象 --- p.3
Chapter 1.1.3 --- 研究對象關係圖 --- p.6
Chapter 1.2 --- 論文的結構 --- p.8
Chapter 第2章 --- 理論框架與研究問題 --- p.11
Chapter 2.1 --- 關於媒體與抗爭政治的互動機制的文獻綜述 --- p.11
Chapter 2.1.1 --- 媒體與衝突的關係機制 --- p.11
Chapter 2.1.2 --- 民主社會語境下的媒體與社會運動關係研究 --- p.12
Chapter 2.1.3 --- 威權社會語境下的媒體與社會運動關係研究 --- p.16
Chapter 2.1.4 --- 本文研究路徑 --- p.18
Chapter 2.2 --- 理論框架及研究問題 --- p.20
Chapter 2.2.1 --- 理論旅行：情境視角下的公共性概念 --- p.20
Chapter 2.2.2 --- 公共性概念的發展及其雙重屬性 --- p.22
Chapter 2.2.3 --- 研究問題 --- p.31
Chapter 第3章 --- 研究方法 --- p.34
Chapter 3.1 --- 案例描述 --- p.34
Chapter 3.1.1 --- 案例背景 --- p.34
Chapter 3.1.2 --- 第一階段：內部動員及組織化抗爭 --- p.35
Chapter 3.1.3 --- 第二階段：廣泛動員階段 --- p.36
Chapter 3.1.4 --- 第三階段：遊行事件及以後 --- p.38
Chapter 3.2 --- 個案研究設計 --- p.39
Chapter 3.3 --- 數據類型與分析層次 --- p.40
Chapter 3.3.1 --- 整體事件分析 --- p.41
Chapter 3.3.2 --- 兩種政治及其互動機制的分析 --- p.42
Chapter 3.4 --- 研究實施 --- p.43
Chapter 3.4.1 --- 架構分析方法與實施 --- p.43
Chapter 3.4.2 --- 深度訪談方法與實施 --- p.50
Chapter 第4章 --- 抗爭事件的媒體呈現 --- p.55
Chapter 4.1 --- 媒體再現：對媒體文本的定量框架分析報告 --- p.55
Chapter 4.1.1 --- 主體資格(standing)與框架(framing)指標的對比 --- p.55
Chapter 4.1.2 --- 爭奪媒體框架：框架發展與框架鬥爭 --- p.57
Chapter 4.2 --- 媒體話語的邊界：關鍵事件的文本分析 --- p.66
Chapter 4.2.1 --- 反腐敗話語的擴展 --- p.66
Chapter 4.2.2 --- 未被報道的抗爭 --- p.70
Chapter 4.3 --- 小結：媒體話語的可視性公共性和參與式公共性 --- p.73
Chapter 第5章 --- 環保抗爭政治的話語策略--框架轉換與媒體使用 --- p.75
Chapter 5.1 --- 環境抗爭政治的框架轉換 --- p.75
Chapter 5.1.1 --- 背景：環保運動與轉型社會 --- p.75
Chapter 5.1.2 --- 框架轉換與提升：從鄰避運動到環保運動 --- p.77
Chapter 5.1.3 --- 作為話語策略的框架轉換 --- p.82
Chapter 5.2 --- 抗爭政治與媒體 --- p.82
Chapter 5.2.1 --- 抗爭政治與傳統媒體的互動策略 --- p.83
Chapter 5.2.2 --- 抗爭政治的新媒體使用 --- p.89
Chapter 5.3 --- 小結：作為媒介化公民的環保抗爭者 --- p.96
Chapter 第6章 --- 媒體公共性的建構--抗爭新聞劇目與媒體轉型政治 --- p.99
Chapter 6.1 --- 抗爭新聞劇目的概念、表現與生產機制 --- p.99
Chapter 6.1.1 --- 媒體與抗爭政治：以事件為中介的互動模式 --- p.99
Chapter 6.1.2 --- 製造抗爭新聞劇目：抗爭事件對新聞實踐的形塑 --- p.103
Chapter 6.1.3 --- 以事件為中介累積機制的特點、意義及其局限性 --- p.111
Chapter 6.2 --- 尋求媒體公共性的媒體轉型政治：“一場重新公共化的運動 --- p.117
Chapter 6.2.1 --- 概念提出：媒體轉型政治 --- p.117
Chapter 6.2.2 --- 抗爭政治如何作用於媒體轉型政治的“類社會運動實踐 --- p.119
Chapter 6.3 --- 小結:兩種公共性模式之外的互動實踐 --- p.125
Chapter 第7章 --- 總結與討論 --- p.128
Chapter 7.1 --- 威權語境中媒體－抗爭的互動機制 --- p.128
Chapter 7.1.1 --- 可視性公共性模式下的互動模式 --- p.129
Chapter 7.1.2 --- 參與式公共性模式下的互動模式 --- p.130
Chapter 7.1.3 --- 媒體轉型政治與抗爭政治深層互動機制 --- p.131
Chapter 7.2 --- 威權語境中公共性的建構 --- p.133
Chapter 7.2.1 --- 公共性的建構性 --- p.133
Chapter 7.2.2 --- 公共性的矛盾性 --- p.134
Chapter 7.3 --- 研究意義、研究不足與研究建議 --- p.135
Chapter 7.3.1 --- 公共性建構模式的可推廣性 --- p.135
Chapter 7.3.2 --- 公共性建構模式的局限性 --- p.136
Chapter 7.3.3 --- 對未來研究的建議 --- p.137
參考書目 --- p.139
47
Deignan, Benjamin. "Health and Risk Communication in Ontario Newspapers: The Case of Wind Turbines." Thesis, 2013. http://hdl.handle.net/10012/7690.
Full textAbstract:
Introduction: The mass print media are a widely-distributed, and often primary, source of health information for the public. Health information in newspapers can amplify or attenuate readers’ perceptions of risk depending on how it is presented. This thesis examines how health information related to wind energy was communicated in Ontario newspapers and includes separate analyses for the presence of fright factors, readability, emergent themes, and emotional tone and sensationalism. As an emerging technology, public understanding of and response to associated health risks and uncertainties towards wind energy can be influenced by media coverage.
Methods: Five geographically discontinuous wind energy installations in Ontario and their surrounding communities were selected based on 2006 Canadian Census data. Newspapers serving each community were identified and searched for articles from May 2007-April 2011 on the topic of health effects from wind energy developments. A total of 421 articles from 13 community and 4 national/provincial newspapers were retrieved. In Study #1, a directed content analysis was used to develop a coding instrument based on fright factors known to affect the public’s perception of risk. In Study #2, each newspaper article was analyzed for text readability using the Simple Measure of Gobbledygook (SMOG) readability formula. In Study #3, and as a qualitative component, a semi-directed content analysis was used to find emerging themes and subthemes. Finally, in Study #4, a list of loaded and positive words, informed from previous studies on sensationalism in media reporting and a random sample of newspaper articles included in this study, and the frequency of their appearance was used as a quantitative measure of sensationalism.
Results: Study #1: The most commonly reported fright factors were ‘dread’, ‘poorly understood by science’, ‘involuntary exposure’, and ‘inequitable distribution’, occurring in 94% (n=394), 58% (n=242), 45% (n=188), and 42% (n=177) of articles, respectively. The fright factors of ‘dread’, ‘poorly understood by science’, ‘inequitable distribution’, and ‘inescapable exposure’ occurred more frequently in community newspaper articles than in national/provincial ones (p<0.001). Although the total number of occurrences of each fright factor increased following the Green Energy Act, only ‘dread’ (p<0.05) and ‘poorly understood by science’ (p<0.01) increased significantly. Study #2: The mean reading grade level (RGL) of 421 articles on wind turbines and health was at the post-secondary education level (X±SEM; 13.3±0.1). Articles from community and provincial newspapers were written at almost a full RGL lower (13.2±0.2 and 13.1±0.2) than those from national newspapers (13.9±0.2) (p<0.05). Additionally, opinion pieces such as editorial columns were written at a lower RGL than fact-based news articles (13.0±0.2 and 13.5±0.1, respectively; p<0.01). Study #3: The majority of newspaper articles described health effects of wind turbines in general, rather than specific, terms. The most commonly cited causes of health complaints were inadequate setbacks (27%, n=114), noise (21%, n=90), shadow flicker and vibrations (12%, n=49), and electrical exposure (6%, n=27). Other, non-health concerns such as environmental damage (28%, n=117), property values (20%, n=86), aesthetic concerns (18%, n=77), financial burden (18%, n=74), were prevalent and juxtaposed with health issues in 28% of articles (n=118). Concerns with the quality and availability of scientific evidence were frequent in the newspaper articles (34%, n=143), with many articles promoting a moratorium on wind energy developments until further research is conducted (25%, n=103). Study #4: Newspaper articles emphasized negative rather than positive/neutral tone, with community newspapers publishing a higher proportion of negative articles than provincial or national newspapers (X2=6.11, df=1, p<0.05).
Conclusion: These findings suggest that the health information related to wind turbines in Ontario newspapers contains a large quantity of fright factors that may produce fear and anxiety in readers, is written at a reading grade level that is too complex for the majority of the Ontario population to fully understand, contains inconsistent information on health effects that often links health concerns with non-health concerns, and is often negative in tone. The influence of the Ontario newspaper media on reader’s risk perceptions of wind energy in Ontario will be important to determine empirically.
48
Moothoo-Padayachie, Nitasha. "Constructing South African feminism(s) : a case study of Agenda, 1987-2007." Thesis, 2008. http://hdl.handle.net/10413/7675.
Full textAbstract:
This dissertation provides an analysis of the Agenda construction of South
African Feminism(s). Agenda is a feminist, peer-reviewed SAPSE journal that
was launched as a publication in 1987 in South Africa. The Journal provides a
forum for a number of issues: the most important being the representation of
women's voices towards transforming unequal gender relations; and women's
unequal position in society, their visibility, struggles and problems in relation to
gender inequalities. The Journal also uses a format that encompasses creative
writing and original research that is intended to be accessible to a broad
readership. Over the years, the Journal has published broadly on issues ranging
from health, violence, sexuality, the media, poverty, labour, HIV/AIDS, rights,
sustainable development, citizenship, etc. This dissertation analyses how some
of these themes have been addressed by Agenda in terms of editorial content
and the subsequent impact these choices have had on creating a uniquely South
African Feminism. To determine the 'impact', the study adopts a content analysis
of the Journal, (Neuman, 1997). The content of the Journals, especially during
Apartheid (pre-1994) reflects a focus on the lived experiences of South African
women. It is hypothesised that Agenda has shifted its focus since Issue 20 (the
first Issue of 1994 aptly titled "Politics, Power and Democracy"). The argument in
the dissertation demonstrates that with the inclusion of South African women,
Agenda has steadily and consistently developed a discourse that is collaborative
and participatory, reflecting a hybrid of various earlier strands of Western originating
feminisms (such as radical, liberal, Marxist, socialist). This new discourse could be labelled South African Feminism(s), and such a conclusion is
investigated through close analyses of selected themes and issues covered by
the Journal copy.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008.
49
Phiri, Bright. "The role and governance of community radio stations in Zambia : the case of Radio Icengelo." Thesis, 2000. http://hdl.handle.net/10413/5795.
Full textAbstract:
Like many African countries in the 1990s, Zambia experienced drastic political, social and economic changes. In response to these changes, Zambia embarked on a market driven economy that has seen the privatisation of most state enterprises. These changes have proliferated in the media industry as well. However. instead of privatising state media, the government liberalised the airwaves, allowing new players to enter the media terrain. This resulted in the mushrooming of many community-based radio broadcasting stations. Since Zambia moved from one-party politics and became a multi-party
democracy in 1991, it has seen the emergence of seven privately owned radio stations. Among these are two different kinds of community radio stations: commercial and religious. Community radio is still in its infancy in Zambia, with the first ever community radio broadcasting' for the first time as recently as 1994. Very little research has been undertaken analysing this field of broadcasting in Zambia. Studies (accessible to this author) undertaken in the area of community radio so far, have focused mainly on quantifiable data of these radio stations (Banda, 1998). These studies lack the theoretical
analysis which help define the practical role this sector of broadcasting can play in fulfilling a public service mandate. Recent studies (Up in the Air: The State of Broadcasting in Southern Africa' - Panos, 1998) draw no detailed relationship between findings and community radio per se. In other words, these studies lack qualitative analysis. This paper seeks to fill a necessary qualitative gap by focusing on the conceptual and operational characteristics of Radio Icengelo as a case study, Radio Icengelo is a Catholic-run community station launched in 1995, and situated in Kitwe on the Copperbelt province of Zambia. The paper further examines issues such as: conceptions of Radio Icengelo's 'community'; the nature and management structure of the organisation; the workforce; funding and sustainability; editorial policy; staff training; programming; languages; licensing procedures and relationship with government. The project later teases out the role Radio Icengelo plays in terms of social marketing campaigns. The analysis will be looked at in relation to the main features of community radio as postulated by advocates of a participatory approach to the media (McQuail, 1994; White, 1990). Community radio as an alternative medium, is marked by - diversity and plurality, accessibility and participation by the community and non-profit driven
(McQuail 1994). The project concludes by highlighting the community radio's potential to foster social marketing campaigns, using Radio Icengelo as a case study.Theses (M.A.)-University of Natal, Durban, 2000.
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Mjwacu, Thembisa. "Community radio and community representation : a case study of Highway Radio." Thesis, 2002. http://hdl.handle.net/10413/4608.
Full textAbstract:
The community broadcasting in South Africa has been accredited with a different
mandate from public and commercial broadcasting. This mandate of 'difference' has
been stimulated by socio-political conditions under which this sector has been instituted
since the early 1990s. During this period, conferences and discussions were held around
the liberation of media and airwaves, which directly led to the recognition of the
importance and the role that could be played by the community broadcasting sector. This
sector of broadcasting is still a new concept in South Africa. Ten years post apartheid; it
is no longer defined as a voice for political activism, as it was during its inception.
Firstly, its development stages have bent towards a focus in the development of
previously disadvantaged communities. Secondly, community radio has been regarded as
a way of democratising media, by making it accessible to marginalised and
underrepresented communities. It becomes a tool through which they voice out 'who they
are' (identity) and also an instrument with which they initiate their own development and
empowerment, socially and culturally.
The research paper traces the development stages of this sector in South Africa,
chronologically from its conception in the 1990s, to its mushrooming from 1994 and its
functioning in the late 1990s to the early 21st century. The paper explores the sociopolitical
roots of community radio in the face of change from democracy to technocracy.
The responsibility of the community media sector includes the fulfillment of participation
and media democratisation themes. The theoretical framework discussed by Dennis
McQuail (1987, 1994, 2000) under normative theories of the media and development
communication theories anaysed by Srinivas Melkote (1991), Jan Servaes (1991), Fred
Casmir (1991), also form part of this paper.
This paper, with an understanding of the demand for the democratization of the media
and airwaves during this period in our country's history, explores how a chosen
community radio becomes a public and community representative in the media industry.
It focuses on representation of the community by the radio station in its management and functioning. It takes as a case study Highway Radio station. Highway Radio defines itself
as a Christian radio station, which broadcasts from Pinetown and reaches Durban and
surrounding urban and township areas.
The general objective of this paper is to discover a set of indicators that provide a
background to which Highway Radio has been able to fulfill its mandate as a community
service. This study aims at exploring the active application of the notion of community
participation in management and running of the radio station. The democratic-participant
media theory stipulates that media must be spearheaded by active participation while the
NCRF (National Community Radio Forum) also stipulates that community radio is
characterized by active participation in all the structure of its organization. This research,
therefore, has been conducted to explore the possibility and applicability of these
prerequisites.Thesis (M.A.)-University of Natal, Durban, 2002.