Dissertations / Theses on the topic 'Moving house'
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France, Bruce E. "Moving optical technology in-house." Thesis, Monterey, California. Naval Postgraduate School, 1989. http://hdl.handle.net/10945/27144.
Full textDawson, Louisa Art College of Fine Arts UNSW. "Moving house: the renovation of the everyday." Awarded by:University of New South Wales. Art, 2007. http://handle.unsw.edu.au/1959.4/43084.
Full textMarcoux, Jean-SeÌbastien. "The experience of mobility : an anthropological analysis of tenants' displacements in Montreal." Thesis, University College London (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271348.
Full textMetcalfe, Alan. "Moving stories : an examination of the appropriation and divestment of home in the process of moving house." Thesis, Lancaster University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.421636.
Full textRoustaei, M. (Mohammad). "Moving out of the box:a holiday house in North of Iran." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201602061139.
Full textGibson, Gregory Dean. "Moving forward : the "save the Kogawa house" campaign and reconciliatory politics in Canada." Thesis, University of British Columbia, 2009. http://hdl.handle.net/2429/12605.
Full textGabrielli, Alessandro. "Validazione numerica di un codice in-house per la simulazione in regime dinamico di macchine frigorifere." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2019.
Find full textMcLeod, Christine. "Changing places- Resilience in children who move." Thesis, The University of Sydney, 2006. http://hdl.handle.net/2123/1844.
Full textMcLeod, Christine. "Changing places resilience in children who move /." University of Sydney, 2006. http://hdl.handle.net/2123/1844.
Full textFigures from the Australian Bureau of Statistics show that over 40% of all Australian children moved at least one time in the census period from 1996 to 2001 (ABS, 2001). The literature varies in the impact that this has on children. The purpose of this study was to examine the associations between residential relocation, resilience and the emotional, behavioural and academic adjustment of children 8-12 years of age who had moved. Risk factors as identified in the literature as well as the relative impact of resilience were examined. By studying how adjustment occurs in the context of resilience, possible areas for prevention and intervention may be developed for the large numbers of children who move. Results showed that the sample population was in the normal range in academic and behavioural terms. The sample was found to have repeated more grades than average; however the children did not exhibit significant behavioural or emotional consequences. A number of demographic factors have been indicated in the literature as affecting adjustment after residential relocations, yet these were generally not found to be significantly associated with adjustment for this study population. Socioeconomic status was the only factor other than resilience to have been significantly associated with adjustment. Possibly due to the developmental stage of the participants, only the resilience subscales of interpersonal strength and school functioning were found to be significant in their positive association with adjustment, leading to fewer behavioural and academic problems. While the children in this study have all had the potential stress of moving house, the demographic characteristics of this sample would suggest that they might not have had to encounter multiple life challenges or adversities. This conclusion may help explain the lack of significant effects of demographic factors on the adjustment of the children in this sample. Results highlight the importance of good schooling and that the core business of schools in building and enhancing the intellectual functioning of children, is a vital component in the development of resilience. These findings suggest that different aspects of resilience may be important for different developmental stages and different life stressors. The distinction between cause and effect when examining resilience factors is discussed and it is suggested that outcomes in one context may be treated as influences upon outcomes in another context.
Eastwood, Janet Elizabeth Robbins. "Better and happier and freer than before: agency and subversion of genre in Diana Wynne Jones's Howl's Moving Castle, Castle in the Air, and House of Many Ways." Thesis, University of British Columbia, 2014. http://hdl.handle.net/2429/50335.
Full textArts, Faculty of
Library, Archival and Information Studies (SLAIS), School of
Graduate
Синєгуб, Олександр Олександрович. "Інтелектуальна система прийняття рішень роботизованого пристрою в розумному домі." Master's thesis, КПІ Ім. Ігоря Сiкорського, 2019. https://ela.kpi.ua/handle/123456789/31707.
Full textThe diploma project on the theme: "The system for monitoring the safe movement of robotized devices and systems in the SH" contains 80 pages of text, drawings - 21 , tables - 10 , sources - 15 and 7 attachments. The urgency of the topic of the project is dictated by the fact that in recent years people increasingly make their homes "smart". This is due to the fact that the systems of this building can save time, increase the level of comfort and increase the safety of the user. However, along with the integration of robotized systems and devices, there is a question of the safety of their functionality in the environment where they work. In particular, there is a problem of the safe movement of mobile devices in the "smart house", where they can cause damage to themselves and property of owners, not to mention the health of the users themselves. A solution to these problems may be a single monitoring system for the safe movement of robotic devices in the SH, which will monitor the positions of robots, lay a safe route and report it. The purpose of this project is to develop a monitoring system to ensure the safe movement of robots in the smart house. Object - methods and means of determining the location and possible path of moving robotic devices and systems of different types in conditions of space constraints and the presence of obstacles. Subject - algorithms for monitoring location and laying safe routes for robotic devices and systems in SH.
Garrick, Angela. "Houses of the Mind: Architectural imaginary, personal reverie, moving image." Thesis, The University of Sydney, 2016. http://hdl.handle.net/2123/16970.
Full textCoveny, Eloise. "The moving still the existential nature of time, history and the uncanny : a dissertation submitted to Auckland University of Technology of the requirements for the degree of Bachelor of Art and Design (Honours), 2008 /." Abstract. Full exegesis, 2008.
Find full textIncludes bibliographical references. Also held in print (126 leaves : ill. ; 22 cm + 1 DVD-ROM) in City Campus Theses Collection (T 779.4 COV)
Wagner, Gretchen Elizabeth. "The revitalization of the neighborhood movie house and its role in the community the Avalon Theater, Chevy Chase, Washington D.C. /." College Park, Md. : University of Maryland, 2003. http://hdl.handle.net/1903/136.
Full textThesis research directed by: School of Architecture, Planning and Preservation. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
Anderson, Cory. "Causative Factors of Crashes between a Motor Vehicle and the Amish and Old Order Mennonite Horse and Buggy." VCU Scholars Compass, 2008. http://scholarscompass.vcu.edu/etd/1646.
Full textAssefa, Emrakeb. "An investigation into the popularity of American action movies shown in informal video houses in Addis Ababa, Ethiopia." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002871.
Full textCarobolante, Jean-Baptiste. "Vers un monde spectral : théorie d'une hantise de l'image à partir du cinéma de spectre (1998-2018)." Electronic Thesis or Diss., Normandie, 2020. http://www.theses.fr/2020NORMC036.
Full textThis thesis attempts to achieve two objectives: first, to produce a general analysis of contemporary cinema of spectre where we define its genesis with Ringu (Hideo Nakata, 1998). What distinguishes spectral films from ghost films is the fact that their patterns are intimately linked to technological, social and metaphysical doubts of our contemporary societies. The concept of spectre, defined throughout this research, is intrinsically linked to the history of art and the philosophy of the image and perception. This is how we arrive at the second objective: to propose a theory of our contemporary relationship to the image based on this cinematographic genre. The initial theoretical intuition is that we live in times where the image has a predominant political value, to the point of influencing action and that we can find, in the image itself, the material for thinking about this growing influence. Thus, the "spectral" cinema, as a cinema where the spectre is defined as "an invisible form which will do everything to make itself visible", is to us the very cinema where this power of the image and its part of incarnation are played out
SU, HUI-CHEN, and 蘇惠珍. "The Study on Seniors'Behavior Intention toward Moving to Elderly House." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/19878022464604215408.
Full text南開科技大學
福祉科技與服務管理所
104
High aging population and low birth rate will be a serious global problem. According to the definition of the United Nations World Health Organization (WHO), if the population aged 65 and above is more than 7% of the total population, it will come to the aging society. The aging society will come up with the problems of social economy, family structure, health care and house nursing, etc. Based on theory of planned behavior and "brand image" facet, the purpose of the study was aimed to explore the intention toward seniors moving into elderly house. 250 valid questionnaires were collected from seniors aged 60 and over, living in Taichung. Data was measured and analyzed by SPSS 22.0 statistical tool. The results showed that attitude, subjective norm, perceived behavior control of seniors’ moving into elderly house significantly affected seniors’ behavioral intention. Above all, perceived behavioral control was the main factor of moving to the elderly house for seniors. However, brand image showed no significant impact. Overall study was proved to reach the explanatory power of 58%, indicating that this mode effectively explained the seniors’ behavior intention toward moving into the elderly house. Keywords:Elderly house, Brand image, Theory of planned behavior
Hung, Le Van, and 黎文興. "Effects of Marketing Mix Elements on Brand Equity: A Case Study of Thanh Hung House Moving Company." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/22874294478386396861.
Full text美和科技大學
企業管理系經營管理碩士班
102
There are about 100 house moving companies around the country concentrating on 3 largest cities including Ho Chi Minh, Da Nang and Ha Noi. They are competing severely in the market to obtain larger market shares. In this competition, house moving companies have conducted many marketing strategies to build up and develop their brand equity which is considered as an important means to create a strong position in the market. However, there has not been a prior study on effects of marketing mix elements on brand equity in house moving industry. This study investigate the relationship between marketing mix elements and brand equity in Thanh Hung House Moving Compay – one of the largest firms in house moving industry in Vietnam. The research is conducted with a sample of 378 customers who have purchased Thanh Hung’s services. The questionnaire is sent to respondents via email. The research findings that most of marketing mix elements are positively related to brand image and awareness, brand loyalty and perceived service quality.
Pereira, Mariana Nunes. "In-house Implementation and Validation of the Mid-Position CT approach for the Treatment Planning of Respiration-induced Moving Tumours in Radiotherapy for Lung and Upper abdomen cancer." Master's thesis, 2021. http://hdl.handle.net/10451/52083.
Full textA Radioterapia é uma das modalidades principais para tratamentos de foro oncológico que visa destruir a ação proliferativa das células cancerígenas e reduzir o volume tumoral. A sua ação terapêutica através do uso de radiação ionizante tem, subjacente, a máxima de irradiar o tumor com uma elevada dose, ao mesmo tempo que os órgãos de risco (OARs) adjacentes, são tanto quanto possível protegidos. Quando um tumor se localiza no pulmão ou abdómen superior, como no fígado ou pâncreas, o seu movimento devido à respiração pode alcançar até 4 cm, especialmente na direção crânio-caudal, aumentando as incertezas relativas à posição do tumor. No Centro Clínico Champalimaud (CCC), o planeamento convencional dos tratamentos de radioterapia faz uso de uma tomografia computadorizada (CT) que é adquirida aquando da respiração livre do doente e que, por isso, apresenta geralmente artefactos que podem ser uma fonte de erro durante o planeamento. Nos casos em que o movimento do tumor é considerável, é ainda adquirida uma tomografia computadorizada quadrimensional (4DCT) que consiste entre 8 e 10 CTs que representam fases do ciclo respiratório. Posteriormente, a 4DCT é utilizada para delinear o volume interno do alvo (ITV) que engloba toda a extensão do movimento do tumor. Apesar da estratégia do ITV garantir uma adequada cobertura do volume-alvo, os OARs ficam expostos a doses de radiação desnecessárias e a um maior risco de toxicidade. Este efeito é ainda mais preocupante em tratamentos hipofracionados, onde doses mais elevadas são administradas num número reduzido de frações. Nos últimos anos têm sido desenvolvidas estratégias que visam tornar os tratamentos de radioterapia mais eficazes. Uma delas é a reconstrução de uma CT que representa a posição média do doente ao longo do ciclo respiratório (Mid-P CT). Esta estratégia resulta em volumes de tratamento menores do que a estratégia do ITV, possibilitando o aumento da dose e maior controlo tumoral local. O primeiro passo para a reconstrução do Mid-P CT é o registo deformável de imagens (DIR) entre uma das fases da respiração (uma CT da 4DCT), definida como a fase de referência, e as restantes fases. Deste processo resultam campos vetoriais deformáveis (DVF) que contém informação do deslocamento dos tecidos. Os DVFs são subsequentemente utilizados para transformar cada uma das fases da respiração para a posição média. O método do Mid-P foi implementado com sucesso no Instituto do Cancro Holandês (NKI) em 2008. Apesar dos bons resultados clínicos, o número de centros de radioterapia que utiliza esta técnica é muito reduzido. Tal deve-se, por um lado, à inexistência de soluções comerciais com esta funcionalidade e, por outro, ao esforço necessário alocar para implementar e validar soluções desenvolvidas internamente. O presente projeto teve como principal objetivo implementar a estratégia do Mid-P no CCC (Portugal). Para tal, foi otimizado um módulo – RunMidP – desenvolvido para o software 3D Slicer, que calcula o Mid-P CT e estima a amplitude do movimento do tumor e OARs com base nos DVFs. Considerando que a precisão do módulo e a qualidade de imagem do Mid-P CT devem atender os requisitos para o planeamento em radioterapia, foram realizados testes para validar o módulo. Sempre que possível, a sua performance foi comparada com outras aplicações desenvolvidas para a implementação da técnica do Mid-P, nomeadamente com um protótipo desenvolvido pela empresa Mirada Medical Ltd. (Reino Unido) – Mirada – e com o software desenvolvido no NKI (Holanda) – Wimp. Os testes foram divididos em três estudos diferentes, cada um com um conjunto de dados diferente. No primeiro estudo (estudo A), foram utilizadas 4DCT de 2 fantomas digitais, cuja função respiratória e cardíaca foi modelada de forma simplificada, e de 18 doentes com tumores localizados no pulmão (N = 8), no fígado (N = 6) e no pâncreas (N = 4). Neste estudo, foram comparados dois algoritmos DIR disponíveis no software 3D Slicer, o Plastimatch e o Elastix, em termos da precisão do registo e da qualidade de imagem do Mid-P CT reconstruído. Foi ainda avaliado a capacidade dos softwares RunMidP e Mirada representarem corretamente a posição média do doente e as diferenças das amplitudes do movimento do tumor estimadas pelos dois softwares. No estudo B, foram realizados testes de verificação semelhantes aos supre mencionados, em imagens sintéticas provenientes de 16 doentes, desta vez com a vantagem de se conhecer o “verdadeiro” Mid-P CT e as “verdadeiras” amplitudes do movimento do tumor. Estes foram comparados com os resultados obtidos com os softwares RunMidP e Mirada. Ainda, as unidades de Hounsfield (HU) no Mid-P CT reconstruído por RunMidP e Mirada foram comparadas com as HU na fase de referência, de modo a verificar se os Mid P CTs produziriam diferenças dosimétricas relevantes. No último estudo (estudo C), a qualidade de imagem do Mid-P CT foi avaliada quantitativamente e qualitativamente. Durante a análise qualitativa, foi pedido a dois médicos especialistas que avaliassem a viabilidade dos Mid-P CTs, reconstruídos pelos três softwares (RunMidP, Mirada e Wimp), para o planeamento dos tratamentos. O tempo da reconstrução do Mid-P CT a partir da 4DCT foi de cerca de 1h. Ambos os algoritmos, Plastimach e Elastix, demonstraram ser adequados para DIR de imagens do pulmão e abdómen superior, com diferenças estatisticamente não significativas (p > 0.05) em termos da precisão do registo. Contudo, o Mid-P CT reconstruído com Elastix apresentou uma melhoria na qualidade de imagem, sendo assim o algoritmo DIR escolhido para ser implementado no RunMidP. Em termos de métricas aplicadas a contornos definidos manualmente, tais como a distância de Hausdorf (HD) e coeficiente de Dice (DSC), o erro do registo de imagem foi menor que 1 mm, dentro do contorno do tumor, e 2 mm no pulmão. Os Mid-P CTs reconstruídos com o RunMidP e Mirada apresentaram maiores diferenças, relativamente ao “verdadeiro” Mid-P CT, na região do diafragma e zonas de maior homogeneidade como, por exemplo, no ar presente no intestino. Contudo, para a maioria dos doentes do estudo B, o Mid-P CT reconstruído com o software Mirada apresentou maior índice de similaridade estrutural (SSIM) relativamente ao “verdadeiro” Mid-P CT. Estes resultados podem estar na origem do uso de diferentes algoritmos DIR, mas deveram-se principalmente a uma falha na aplicação das transformações deformáveis pelo módulo RunMiP que foi corrigida posteriormente. Ainda, as diferenças entre as amplitudes estimadas e previstas foram menores que 1 mm para 37 tumores (78,9%), que resultam em diferenças menores que 0.3mm quando convertidas em margens de planeamento. Para além disso, as diferenças nos valores de HU dos Mid-P CTs comparativamente à fase de referência foram, em média, de 1 HU no tumor e OARs. Foram também observadas melhorias na qualidade de imagem do Mid-P CT, nomeadamente um aumento da relação sinal-ruído (SNR) e diminuição dos artefactos. Estes resultados estão de acordo com a avaliação dos médicos que, em geral, consideraram que os Mid-P CTs reconstruídos pelos três softwares são adequados para o planeamento dos tratamentos. No entanto, os Mid-P CTs reconstruídos com dados 4DCT provenientes do CCC apresentaram classificações inferiores aos reconstruídos com dados 4DCT do NKI. Em suma, as modificações do algoritmo DIR Plastimach para Elastix e a correção do método para aplicar as transformações deformáveis, permitiram uma melhoria na qualidade de imagem do Mid P CT e melhor performance do algoritmo, respetivamente. O módulo RunMidP, neste projeto otimizado e validado, apresenta um forte potencial para a reconstrução e implementação da estratégia do Mid-P na clínica, com performance comparável a outras aplicações existentes (Mirada e Wimp). Atenção especial deve ser dada aos dados 4DCT de input que parecem afetar a qualidade de imagem final do Mid-P CT. No futuro, valerá a pena otimizar os parâmetros de aquisição e reconstrução da 4DCT de modo a melhorar a qualidade de imagem e, ainda, o módulo RunMidP pode potencialmente ser otimizado no que respeita ao tempo de reconstrução do Mid-P CT e à precisão do DIR.
Radiotherapy for tumours in the thorax and upper abdomen is challenging since they move notably with breathing. To cover the whole extent of tumour motion, relatively large margins are added to treatment volumes, posing a higher risk of toxicity for surrounding organs-at-risk (OARs). The Mid Position (Mid-P) method accounts for breathing motion by using deformable image registration (DIR) to transform all phases of a 4DCT scan to a time-weighted average 3DCT scan (Mid-P CT). The Mid-P strategy results in smaller treatment volumes, potentially boosting the delivery of hypofractionated treatments. To bring the Mid-P approach to the Champalimaud Clinical Centre (CCC), an in-house Mid position software module – RunMidP – was optimized. The module reconstructs the Mid-P CT and estimates breathing motion amplitudes of tumours and relevant OARs. In addition, this project presents a set of experiments to evaluate the performance of the Mid-P method and its feasibility for clinical implementation. The experiments were conducted throughout three different studies using 4DCT data from 18 phantoms and 23 patients. In Study A, the accuracy and image quality of two DIR algorithms (Plastimatch and Elastix) were assessed using quantitative metrics applied on either warped images or manually delineated contours. The reproduction of the patient’s mean position by the Mid-P CT and the estimation of motion amplitudes were compared to a soon-to-be Mid-P commercial software developed by Mirada Medical Ltd. In Study B,similar experiments were performed, this time using a more rigorous reference – “true” Mid-P CT scans and “true” motion estimations. In Study C, the image quality of Mid P CT scans was assessed quantitatively and qualitatively. Both Plastimatch and Elastix registration showed comparable registration accuracy, although Elastix showed superior image quality of reconstructed Mid-P CTs. Based on contour metrics, the registration error was less than 2 mm. In-house Mid-P CTs showed a slightly lower match to ground truth Mid-P CTs than the ones reconstructed by the Mirada prototype due to differences in DIR methods and small shifts to the original image geometry. Higher image differences were found in the diaphragm lung interface, where the patient's anatomy moves faster due to breathing, and in homogeneous regions such as the air regions in the bowel. On the other hand, differences (estimated-predicted) in motion amplitudes smaller than 1 mm were observed in 37 moving tumours (78.7%), showing a good performance of the Mid-P algorithm. Regarding the image quality, improvements in the signal-to-noise ratio and removal of image artefacts in Mid-P CTs are great advantages for using them as the planning CT. Clinicians also gave a good assessment of the suitability of Mid-P CT scans for treatment planning. No significant differences were found in the performance of the RunMidP compared to other Mid-Position packages, although worse scores were given to the CCC dataset than the dataset from another hospital. The in-house Mid-position algorithm shows promising results regarding the use of the software module in radiotherapy for lung and upper abdomen cancer. Further exploration must be given to improve the registration accuracy, image quality of the input data, and speed up the reconstruction of the Mid-P CT scan.
Ying-Chu, Su, and 蘇英足. "metropolitian city houses moving and social work --." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/34819562347234042995.
Full text東吳大學
社會工作學系
92
Abstract For a metropolis, the development of public institution, for example parks, is crucial subject, whether for the growth of economy or the rise of living standard. In the process of urban development, the government has no choice to demolish the original building and institution. However, the process of demolishing faces much difficulty in recent years, including severe resistatnce of the residence. The government was forced to spend much time in planning to get consensus. In order to minimize the discontent of the residents and collect their opinions, social workers are assigned to take part in the demolishing process, and are expected to facilitate the completion of the process by using their professional communicating skills. The methodology of this research is qualitative approach. The author used in-depth interview skill to interview with eleven social workers who ever took part in demolishing cases to understand their roles in the process and how they see their own role. Furthermore, the author could analyze if there are conflicts between their roles and social work professional autonomy, and the reflective thinking of social workers. The conclusion of this research are as follows: (1) Professionalism are related to both age and working years. (2) People who work with different target groups will have different points of view. (3) There are certain viewpoint gaps between policy-makers and first-line workers in “professionalism”. (4) The arrangement inside bureaucratic system induces the limitation of professionalism. (5) Social workers are not given a “clear-defined ” role in the whole deconstruction process.
Duncan, James M. "The movie house stories and a novella /." 2004. http://catalog.hathitrust.org/api/volumes/oclc/56131693.html.
Full textLu, Chung-Yi, and 呂重毅. "The Design of 8-Link Mechanism of Horse Leg-like Moving." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/85605713662095621091.
Full text國立清華大學
動力機械工程學系
99
In this thesis, an 8-link mechanism was designed to simulate real horse walking and running leg. The 8-link type has been decided first, than the solution plane method has been used to the linkage synthesis. A computer software has been developed to solve the given loop equations. This software can give the profile of the mechanism and the information of the link length and the moving curve of the decided touch-ground point quickly. Several 8-link mechanisms were presented according to the designer’s choice. The results show that this method as well as software is able to develop complicate 8-link mechanism freely and correctly. Key word: Bio-mimetic, Linkage mechanism, Computer-aid mechanism design
Kolomeir, Harriet T. "The neighbourhood movie house in Montreal, 1925-1929 : the harmonious whole." Thesis, 1987. http://spectrum.library.concordia.ca/5235/1/ML35546.pdf.
Full textSilva, Rui. "Sound Speeding: Tactics of Noise and Silence in Moving Picture Production - The Horse Bride - A Case Study." Dissertação, 2012. http://hdl.handle.net/10216/75448.
Full textSilva, Rui Manuel Ferreira de Sousa e. "Sound speeding : tactics of noise and silence in moving picture production - the horse bridge - a case study." Master's thesis, 2012. http://hdl.handle.net/10216/68080.
Full textSilva, Rui Manuel Ferreira de Sousa e. "Sound Speeding: Tactics of Noise and Silence in Moving Picture Production - The Horse Bride - A Case Study." Master's thesis, 2012. https://repositorio-aberto.up.pt/handle/10216/64877.
Full textSilva, Rui Manuel Ferreira de Sousa e. "Sound speeding : tactics of noise and silence in moving picture production - the horse bridge - a case study." Dissertação, 2012. http://hdl.handle.net/10216/68080.
Full textSilva, Rui Manuel Ferreira de Sousa e. "Sound Speeding: Tactics of Noise and Silence in Moving Picture Production - The Horse Bride - A Case Study." Dissertação, 2012. https://repositorio-aberto.up.pt/handle/10216/64877.
Full textHsieh, Wen-Ting, and 謝汶庭. "Marketing with storytelling:A case study on the micro movie series “House of Little Moment” by Uni-Noodle." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/6d53wj.
Full text國立臺灣大學
商學研究所
106
Due to the advances and well-developed of technology, lots of information can be found on the Internet. When launching new products or promoting the brand, many companies attempt to draw consumers’ attention by publishing more attractive ads. However, most of the ads will be ignored because consumers are too busy to notice. They only care about something interesting or self-related information. Therefore, how to catch consumers’ eyes in a short time is a big challenge for every marketers. The case study in this research is a very well-known micro movie series“House of Little Moment” which gains lots of awards in many advertising competitions. This research focuses on exploring more related information like story ideas, story design, marketing communication strategies and key success factors. The main reason why “House of Little Moment” can grab viewers’ attention at the first moment is the original stories that struck a chord with many viewers. Communicating with emotional way rather than rational way truly win consumers’ hearts. Further, operating diversified medias help to spread the words and increase exposure. Last but not least, implementing offline experiential activities such as physical pop-up noodle shop offering creative cuisine really makes a buzz. To sum up, this case study research presents a whole marketing proposal. First of all, do industrial analysis to bring up the urgency of transformation by Uni-Noodle. And then, describe marketing goals and implementing processes. Finally, track and review marketing effectiveness. This research will be a reference for any enterprises, which would like to develop and conduct marketing proposal in the future.
Lu, Wan-ying, and 呂婉瑩. "A Comparative Study of Movie Aethetics between Ang Lee’s 《Brokeback Mountain》and Yimou Zhang’s《House of Flying Daggers》." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/78256396967178520521.
Full text國立臺南大學
音樂學系
95
The main goal of this study is to make a comparison in the movie aesthetics between Ang Lee’s《Brokeback Mountain》and Yimou Zhang’s《House of Flying Daggers》. The study is carried out by employing the methods of reference analysis and content analysis, and is mainly discussed in three aspects: thematic content, image narration, and audio presentation. Initially, the study bases the theory on the reference analysis of movie aesthetic theories, movie image aesthetics, movie audio aesthetics, movie genre, and Chinese movie aesthetics. Subsequently, from examining most of the previous works of Ang Lee and Yimou Zhang, the study can deduce the inclination and characteristics of the themes of their movies and their audio-visual aesthetics. Ultimately, from the scrutiny of Ang Lee’s《Brokeback Mountain》and Yimou Zhang’s《House of Flying Daggers》, this study reached the following conclusions: 1、In the aspect of Thematic Contents: Both Ang Lee’s《Brokeback Mountain》and Yimou Zhang’s《House of Flying Daggers》are Romances – the love that endures life and death.《Brokeback Mountain》takes the impression of a Western film; 《House of Flying Daggers》, Wuxia (Martial Arts and Action).《Brokeback Mountain》involves the issue of homosexuality while《House of Flying Daggers》presents the issues of the contrasting ideas in pursuing honor or reclusion. 2、In the aspect of Image Aesthetics: From the suppressed tone of the movie; clearly structured, delicate, and fluent narrative montage, montage of thoughts, and rhythmic montage cuts; and the visual motif of the “Brokeback Mountain”, the movie 《Brokeback Mountain》highlights the “harmony” and the “Brokeback Mountain” shared in the hearts of Jack and Ennis. It is more of an objective social realism aesthetics based on humanities. On the contrary, 《House of Flying Daggers》utilizes the substantial grace of the Tang dynasty, skills of martial arts, and peculiar the movement of camera to create the visual model of the concept of the “ambush”. The progressive status of love between Mei and Jin, and the well-arranged rises and falls of the emotions in love, are designed in a beauteous visual space. The movie is thus more of an expressionist idealism aesthetics. 3、In the aspect of Audio Aesthetics: 《Brokeback Mountain》comprises philosophical dialogues and language of love in the film; the western country music in the 1960’s and 70’s, including songs such as Swing, Rock and Roll, and Blues, that conveys a cultural sense, while embroidering the atmosphere of love; and the motif of “imagery of Brokeback Mountain”, motif of “love”, which unites the visual sense with the audio, become the main off screen music, enriching the description on the low-profiled love of Jack and Ennis in the audio level. 《House of Flying Daggers》contains the artistic language of love and dialogue; the folklore-styled “In the North there is a Beauty” changing from the song in the film, conveying the message of luring the enemy, expressing the thoughts of honor, to off screen music, writing the concept of psychological “ambush"from the audio level; and the theme of love
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