Dissertations / Theses on the topic 'Movie tourism'

Movie and literary tourism is a genre that has been recognized around the world for a long time but that has only recently got a grip on Sweden. More and more famous books are being cinematized and because of the success of these movies we can now walk in the traces of Wallander as well as the Millenniummovies. The focus of this study is mainly about the tourists’ motivation when it comes to this form of tourism and the purpose is to try understand what needs come in to play when a movie and literary tourism attraction is chosen. The study objects are two movie and literary walks which are based on books and movies with a fictitious storyline. The performed research was based on a multiple strategy with the qualitative method - consisting of respondent and informant interviews - in focus and the quantitative investigation - in the form of an one-page questionnaire - more as a complement. On the basis of the most fundamental theory of motivation in general (Maslow, 1970) and the tourism research’s more specific travel motivation theory (Pearce, 2005), the conditions for movie and literature as sorts of tourism have been made clear. Additionally, with the help of an additional motivation theory as well as several articles within the area of movie and literary tourism, this study has made an attempt to reach a more narrow theory for movie and literary tourism. The results from the research show that movie and literary tourism is a highly qualified tourism genre where the visitors’ needs are highly set and the motivation is primarily focused on self-development and the experience of new things. Also the possibility to exchange reality for a fictional surrounding and getting the opportunity to fantasize are highly prioritized motivation aspects. Movie and literary tourism is a big future area within the tourism industry, but before its potential can be fully understood and exploited, more research is needed.
Film- och litteraturturism är en genre som länge haft stort underlag i utlandet, men som först på senare år har fått fäste även i Sverige. Allt fler kända verk filmatiseras och blir till succéer och som en följd av detta kan vi idag vandra i så väl Wallanders som i Millenniumfilmernas spår. I denna studie ligger koncentrationen främst på turisternas motivation när det kommer till denna form av turism och syftet är att försöka förstå vilka behovsaspekter som spelar in när attraktioner baserade på film- och litteratur väljs. Fokus ligger på två film- och litteraturvandringar vilka bygger på böcker och filmer vars handlingar är rent fiktiva. Studien som utförts bygger på en flerfaldig strategi med den kvalitativa metoden – bestående av respondent och informantintervjuer - i fokus och den kvantitativa undersökningen – i form av en kortare enkät - mer som ett komplement. Utifrån den mest grundläggande teorin för motivation i allmänhet (Maslow, 1970) och turismforskningens mer specifika resemotivationsteori (Pearce, 2005) så har förutsättningarna för film och litteratur som turismart klarlagts, och med hjälp av ytterligare en motivationsteori samt flera artiklar inom området film- och litteraturturism har denna studie gjort ett försök i att nå fram till en mer avsmalnad teori kring just film- och litteraturturism. Resultatet av studien visar på att film- och litteraturturism är en högkvalificerad turismgenre där besökarnas behov är högt ställda och motivationen i första hand ligger i att utveckla sig själv och uppleva nya saker. Även möjligheten att byta ut verkligheten mot en påhittad omgivning och att få tillfälle att fantisera sig bort är högprioriterade motivationsaspekter. Film- och litteraturturism är ett stort framtida område inom turismen, men innan dess potential kan förstås och utnyttjas till fullo krävs mer forskning.

This study seeks to gain an insight into the experiences Lord of the Rings tourists have on guided tours in New Zealand and the role of the tour guide(s) in that experience. The study examines motivations, expectations, actual experience and its evaluation and the role of the tour leader and guides. By drawing primarily on the results of qualitative research that examined the experience of film tourists and other people involved in the film tourism industry over a span of three years, I identified underlying motivations involved in the production and consumption of film tourism. The study found that pre-tour images of Lord of the Rings and its publicity surrounding the making of the films play a significant role in the formation of film tourists' expectations. The emotional relationship towards the films and the novel by J.R.R. Tolkien had motivated film tourists to seek a meaningful and sincere experience. Furthermore, the film and its making as discussed on the DVDs, further publicised myths like the authenticity of the film production itself and the experience of great meaning for one's personal life. Consequently, the study found that most film tourists put a high significance on the sincerity of the relationships within the tour community and with the tour leader and guide(s). The film location visit itself was experienced as highly rewarding but was significantly enhanced by the presence of the tour community ('fellowship'), reenactments and the physical presence on site. This embodiment was crucial for the overall experience as it further authenticated the location visit but also the journey itself as a worthy and spiritual endeavour. It was shown that the New Zealand image of 'green', 'clean' and 'exotic otherness' has been reinforced by multiple media portraits and matches many aspects of the Middle-earth image. All film tourists judged the use of New Zealand for the portrayal of Middle-earth as 'authentic' even if they knew about J.R.R. Tolkien's British background. Furthermore, they judged their film tourism experience as authentic even though the locations were used in a fictional setting. Thus the notions of object authenticity was explored and replaced with the concepts of existential authenticity and sincerity to shift the focus towards the active process of negotiation of authenticity in the tourism experience. To understand tourists' behaviour and motivation, notions of 'spirituality' and 'pilgrimage' were also employed. The study tourists undertook a meaningful and spiritually significant journey that was enhanced through the experience of embodiment and community which suggested parallels between the religious pilgrim and the secular film tourist. Both are on a meaningful journey to distant places and follow scripted guidelines while also creating their own experience. Embodiment played an important role. Furthermore, film tourists sought the community of other believers and were willing to 'follow in the footsteps' of film stars and crew when choosing which film locations and eateries to visit as they sought places that had attained an 'aura'.

Since the invention of the cinema, people have been taking home movies. The ever- increasing popularity of this activity has produced a hundred years worth of amateur film culture which is in desperate need of preservation. As film archival and public history have coalesced in the past thirty years around the idea that every person's history is important, home movies represent a way for those histories to be preserved and studied by communities and researchers alike. The University of Central Florida is in a perfect position to establish an archive of this nature, one that is specifically dedicated to acquiring, preserving, and presenting the home movies of Central Florida residents. This project has resulted in the establishment of The Central Florida Home Movie Archive, and the resulting analysis will show that the archive will be a benefit for researchers from all areas of academic study as well as the residents of Central Florida.
ID: 029049897; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2010.; Includes bibliographical references (p. 83-84).
M.A.
Masters
Department of History
Arts and Humanities

Trabajo de suficiencia profesional
La investigación está basada en una metodología de investigación Aplicativa No Experimental y Descriptiva de Proyección, donde el objetivo principal es proponer una alternativa de financiamiento que se adapte al proyecto de implementación de un nuevo terminal para la Empresa de Transportes Móvil Tours en la ciudad de Lambayeque. Dentro de la investigación se busca también evaluar el posicionamiento de la Empresa Móvil Tours sobre los usuarios de la ciudad de Lambayeque mediante un estudio de mercado, para así obtener la viabilidad del Proyecto de Inversión. Por lo que se empleó instrumentos de recolección de datos como la entrevista y las encuestas a una muestra de 100 personas mayores de edad dentro de la ciudad de Lambayeque. Para el cumplimiento de los objetivos específicos trazados, se tuvo que elaborar un presupuesto relacionado a la actividad del servicio de transporte, luego se evaluó las alternativas de financiamiento propuestas por las entidades financieras, así como el autofinanciamiento con capital propio. Para evaluar la viabilidad, se ha utilizado un horizonte de tiempo de 5 años para proyectar el retorno de la inversión, donde se concluye que existen expectativas interesantes para ingresar al mercado de transporte terrestre de pasajeros en la ciudad de Lambayeque. Finalmente se propone una alternativa de financiamiento que adecue a las condiciones del proyecto, utilizando los plazos de pago adecuados y representando un costo financiero ventajoso considerando las tasas especiales a las que se ha logrado acceder, por la condición de buen cliente de Móvil Tours en los bancos.

La investigación está basada en una metodología de investigación Aplicativa No Experimental y Descriptiva de Proyección, donde el objetivo principal es proponer una alternativa de financiamiento que se adapte al proyecto de implementación de un nuevo terminal para la Empresa de Transportes Móvil Tours en la ciudad de Lambayeque. Dentro de la investigación se busca también evaluar el posicionamiento de la Empresa Móvil Tours sobre los usuarios de la ciudad de Lambayeque mediante un estudio de mercado, para así obtener la viabilidad del Proyecto de Inversión. Por lo que se empleó instrumentos de recolección de datos como la entrevista y las encuestas a una muestra de 100 personas mayores de edad dentro de la ciudad de Lambayeque. Para el cumplimiento de los objetivos específicos trazados, se tuvo que elaborar un presupuesto relacionado a la actividad del servicio de transporte, luego se evaluó las alternativas de financiamiento propuestas por las entidades financieras, así como el autofinanciamiento con capital propio. Para evaluar la viabilidad, se ha utilizado un horizonte de tiempo de 5 años para proyectar el retorno de la inversión, donde se concluye que existen expectativas interesantes para ingresar al mercado de transporte terrestre de pasajeros en la ciudad de Lambayeque. Finalmente se propone una alternativa de financiamiento que adecue a las condiciones del proyecto, utilizando los plazos de pago adecuados y representando un costo financiero ventajoso considerando las tasas especiales a las que se ha logrado acceder, por la condición de buen cliente de Móvil Tours en los bancos.

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This study analyzes the International Festival of Movies and Environmental Video, in special time the partner-environmental impacts, of him advindos, for the local community of the City of Goiás, headquarters of the event. Although it is understood that is it aims at him/it to discuss the maintainable development, looking for to reinforce the conscience for better relationship man/nature, it is verified to be of essential importance that the planning and accomplishment of the event, once the same brings great movement to the municipal district, demonstrate concern with the preservation of the environment, and of the cultural goods, for the which it was granted to the city the title of the humanity's cultural patrimony. Of the point of view of the environmental sustentantabilidade, the research search to identify the local development it is ruled in a maintainable tourism, being considered that the area represents great tourist attractiveness in the State, especially, when of the accomplishment of the event. The verification of the proportionate tourist phenomenon for the accomplishment of the it is oportunizou the elaboration of a diagnosis of the current situation. In that procedure they were identified administration problems, evidencing the need to evaluate the planning conduct and accomplishment of that event as well as the local involvement to configure an efficient maintainable development.
Este estudo busca analisar o Festival Internacional de Cinema e Vídeo Ambiental (FICA), especificamente os impactos sócio-ambientais dele advindos para a comunidade local da Cidade de Goiás, sede do evento. Embora se compreenda que o FICA objetive discutir o desenvolvimento sustentável, buscando reforçar a consciência para melhor relação homem/natureza, verifica-se ser de importância fundamental que o seu planejamento e realização, uma vez que o mesmo traz grande movimentação ao município, demonstre preocupação com a preservação do meio ambiente, e dos bens culturais, pelos quais se concedeu à cidade o título de patrimônio cultural da humanidade. Do ponto de vista da sustentantabilidade ambiental, a pesquisa busca identificar se o desenvolvimento local pauta-se em um turismo sustentável, considerando-se que a região representa grande atratividade turística no Estado, em especial, quando da realização do evento. A verificação do fenômeno turístico proporcionado pela realização do FICA oportunizou a elaboração de um diagnóstico da atual situação. Nesse procedimento foram identificados problemas de gestão, evidenciando a necessidade de se avaliar a conduta de planejamento e realização do Festival, bem como o envolvimento local para se configurar um desenvolvimento sustentável eficiente.

碩士
南華大學
旅遊管理學系旅遊管理碩士班
102
Following the trend of movie-induced tourism that spreads worldwide, it has become the recent focus among promising tourism opportunities in Taiwan. Since movie-induced tourism is a type of newly arising tourism industry, few related researches and documents are available, and even fewer for domestic movies in Taiwan. This situation of lacking related information motivates the initiation of this research. 　　This study focuses on the interrelations among movie scene-induced tourism motives, destination images, experience values and Tourism benefits. Tourists visiting scenic spots relating to the scenes in the domestic movie ”Zone Pro Site”are chosen as objective samples in this research. The methods of questionnaire and convenience sampling are applied in the scenic spots mentioned above during the period of Mid-November, 2013. The size of valid samples is 588.Data obtained are statistically processed through methods of descriptive statistic, verifiable factor analysis, and structural equation modeling.The results show as below: (1)In the group of ”Zone Pro Site”spectators, general thrust and general traction of tourism motives shows significant influences on destination images ; meanwhile movie plot thrust of tourism motives and destination images shows significant influences on experience values ; and as well, experience values shows significant influences on tourism benefits. (2)In the group of ”Zone Pro Site”non-spectators, general traction of tourism motives shows significant influences on destination images ; meanwhile general thrust of tourism motives and destination images shows significant influences on experience values ; and as well, experience values shows significant influences on tourism benefits. (3)For tourists, the experience of viewing ”Zone Pro Site”or not shows no evident impact on the degree of influences of tourism motives on destination images, both tourism motives and destination images on experience values, as well as experience values on tourism benefits. 　　According to the results of this study, it is suggested that movies play positive role to the development of tourism activities. Besides enhancing the soft power of domestic movies, the implement of timely policies are important to the booming of movie-induced tourism, such as revitalizing movie scenic spots, building up the unique destination images, the set-up of movie-theme package tourism, and the enrichment of experience values for tourists.

碩士
南台科技大學
休閒事業管理系
98
A Taiwanese romance comedic film, Cape No.7, drew widespread attention of Hengchun Pingtung and led a record-breaking box-office performance in 2008. The present study therefore addresses this issue by investigating impact perception, attitudes and desirable type of tourism development from the view of local residents. The convenience sampling was used as the survey method in this study. The participants were four hundred ninety seven residents of Hengchun Pingtung. The uncompleted 42 questionnaires were excluded. The analytic methods including descriptive statistics, factorial analysis, independent t-test, one-way ANOVA, correlation analysis, and importance-performance analysis (IPA) were employed to examine the data. The results show that gender, educational background, and occupation significantly differ from a perception-specific perspective. Statistical significance shed some lights on residents’ attitude in terms of marital status, educational background, tourist contact and understanding toward local tourism. Factor analysis yields expectations on tourism development in three dimensions—local resource-based, film originality-based, and local culture experience-based tourism types. A further distinction is made in this category by significant difference embodied in age, tourist contact and understanding toward local tourism. In general, residents held significantly positive perception, attitudes and desirable type of tourism development in the correlation analysis. Importance-Performance Analysis is applied as innovation to affirm the negative effects under movie induced tourism including trend of price increase on real estate market, rapidly growing crime rate, changing values of local life, annoying traffic jam, deteriorating air pollution, violation of nature protection requirements, and the like. It is expected that the present study can bring forth a multidimensional set of evaluation criteria derived from the notions of tourism impact perception, attitudes and desirable type of tourism development for the government and correspondingly management-related units.

碩士
世新大學
觀光學研究所(含碩專班)
98
The benefits brought by a movie not only perform on box office and media but foster the development of tourism indirectly. Therefore, it passes me the idea of research how a movie affects the development of tourism. The selected two movies 《A City of Sadness》and《Cap No.7》- published almost two decades different but attracted a large number of tourists. This phenomenon is worthwhile to explore and compare. This study mainly research on the influences of movie-induced tourism to the development of tourism. The methodology stages are supported by quality method, and quantity method comes after it. In this study, those samples are chosen from the specific research area, Kinguashih and Jioufen of Taipei County and Hengchun of Pingtung City. Twenty-five people are chosen from local residents and tourist industry operators for the research analysis. The result of the analysis is analyzed as followings: On the side of economics, the biggest change brought by movie tourism is to push forward the development of entire economic activities, especially the increase on the number of catering and B & B business which are related to tourism industry. Moreover, there are also some side effects from the related products of the movie. Because of the influx of the movie-induced tourists, the operator income of tourism related industries and real estate price are both increase. However, the above effects are only limited to business gathering area. On the effects of the environmental side, the crowded traffic and noises are the most serious problem. In addition, the increase volume of garbage is also an obvious effect, its hazard to the natural environment is hard to avoid as well. For local residents who do not get benefits on economy, the above phenomenon actually causes the inconvenience and antipathy on their life. On the side of social culture, as long as relevant units promote the content of movie coordinately, movie tourism can bring deeper and wider influence. No matter to enhance and glorify the local traditional culture or preserves and maintains historical monuments, movie can integrate into more powerful force easily. Also, movie tourism increases the economic activities, it indirectly lower the rates of violate behaviors against the society which caused by economic problems. From the views and attitudes of local residents to movie tourism, both participants in Kinguashih and Jioufen of Taipei County and Hengchun of Pingtung City, more than seventy percents of them support to take the movie as the photography background. Thus, it is obvious to see the benefits which bring in various aspects on the movie.

碩士
世新大學
觀光學研究所(含碩專班)
103
Good Information is the promoter of tourism. It can effectively enhance the brand well-knownness and the positive attitude toward tourism destinations. The successful message can persuade audience and increase their purchase willingness finally. There are many different ways to convince audience. Emotional strategy is the most common way used in tourism marketing and the story marketing is one of it. Audience usually lacks of the perception when they listen to storytelling. The storytelling can generate empathy which can distribute product message and faith effectively. By hasing tourism micro-movie as an example this paper discusses if people will generate empathy and persuasiveness to the tourist destination after reading the story and if this will affect their tourism attitude and travel willingness in the end. This paper chooses students as the main object of this study because previous surveys have shown that the audience who watching micro-movie mostly are young people. This paper uses questionnaire survey and qualitative research. Total issuance of 385 questionnaires, including 291 valid responses is obtained. This paper is the pretest - posttest experiment analysis on the difference before and after watching micro-movie through statistical analysis tools SPSS. The results of this paper found that the story marketing will increase empathy and persuasive. Empathy and persuasive will influence audience positive attitude and positive attitude will influence travel willingness. Only "I think Penghu Chimei have good sightseeing Environment", "I have good impression of Penghu Chimei", "If budget permits, I will go to Penghu Chimei to travel" have significant difference. This paper can provide promotion suggestion for tourism authority and be a reference for marketing researchers in the future of the tourist destination.

碩士
國立體育大學
休閒產業經營學系碩士班
97
Movie is the best marketing drive to promote a city, for there is certain connection between the movie and the city being shot, and also for the move itself is the essence of the cultural creativeness, that allows audience to observe the richness, abundance of the city as well as transforms the impression it was made for those who do not dwell in it. 　Hong Kong has the reputation of being “The Eastern Hollywood”, it is the second biggest movie-outputting center, the exquisite cultural background, the unique scene, and the lifestyle were expressed to the whole world through the movie screen, which stands out the flavor and the attraction of Hong Kong to travelers all over the world. 　According to the statistical data made by Hong Kong Tourism Board, of all visitors traveling to Hong Kong, Taiwan is second largest among all other countries; hence, thus this research aims at Taiwanese people who in the past 2 decades have seen Hong Kong movies or visited Hong Kong. Important findings are as followings: 1.It is found through watching Hong Kong movies, 　　 　interviewees pay the most attention to its “Diet culture”, in the meanwhile have the greatest impression on its “Commercialization” and the charm of “Diet culture”. It is also found the more times they watch Hong Kong movies, the stronger impression of Hong Kong gained from it. 2.It is also found, the better impression that interviewees have of Hong Kong, the stronger motive they would have of travelling, and besides this, the “Diet culture”, the “Terms of staying Hong Kong” and the “Movie atrraction” are the important motives of travelling Hong Kong. 3.In research of the motives of Hong Kong traveling, interviewees have present the strongest interest in experience its “Diet culture”. Accordingly, the “Local flavor” has become the number one reason when choosing a travel destination. over 60% interviewees respond that the impressions they had from Hong Kong movies are just the same as what they felt when actually visiting Hong Kong. 4.58 interviewees had visited the actual movie shooing scenes, and most of those scenes have been introduced or presented by Hong Kong Tourism Board. Interviewees were all agree that they had profound impression when visiting the movie shooing senses.

碩士
南華大學
旅遊管理學系旅遊管理碩士班
103
In recent years, the rise of Korea dramas brings about an upsurge in tourism and many travel business opportunities by placing tourist sites in dramas. The movies or TV dramas produced in Taiwan also place in a number of tourist sites. Through the visual media broadcasts, the sights can increase the revenues. Nowadays, the citizens attach great importance to tourism and leisure. The quality of tourism in many regions is rising constantly. The visitors think travel is to understand and experience local cultural characteristics slowly. Therefore, the fans not only emerged impression to those sights filmed in movies or dramas , but some even will experience the sights appeared in movies or dramas in person. 　　The main purpose of the research is to discuss the relationship among the story of movies/TV dramas, tourism motives, destination images, and tourism benefits. The convenience sampling questionnaire surveys were carried out on the tourists visiting the scenic spots filmed in movies or TV dramas in person. The findings showed that the story of movies/TV dramas has the remarkable influence to the liking . The liking has the remarkable influence to tourism motives. Tourism motives have the remarkable influence to destination images. Destination images have the remarkable influence to tourism benefits. The story thrust of tourism motives has the remarkable influence to tourism benefits. Finally, the research will propose the related suggestions and futurology directions for the tourist industry and the related local government departments according to the result.

碩士
義守大學
公共政策與管理學系
101
Films linking with cities not only bring the sight-seeing crowds but also promote Taiwan into the international stage. By means of films effects, it advances the local tourism. This study aims to explore tourists’ satisfaction and revisiting willingness toward keeping the two scenes of movie “Black & White” - Southern Branch and waterfront bar, the service and the activities to see if it can bring more benefits for the city. This study used a single case of study strategy and aimed to the visitors participated in the Southern Branch and waterfront bars exhibition as the research objects. The research methods focused mainly on further interviews and document analysis-based study. It was found that: (a) some tourists were satisfied with the site planning of Southern Branch, but there was no feeling of real exposure to the scene of the movie (b) some tourists were pretty satisfied with the site planning for waterfront bar, especially the Bar Harbor edge style and furnishings store. (c) some tourist were not so satisfied with the content of the activity design at Southern Branch and quite a few tourists reflected that the breakdown and malfunction of game machines there occurred frequently to be improved. (d) some tourists were satisfied with the content of activity design at waterfront bar, fewer of them expected more meal ordering service increased at the bar. (e) some of them were not so satisfied with the Southern Branch, the attitude of staffs especially to be improved (f) some of them were satisfied with the service at waterfront bar, especially the manager, deputy manager and other management staffs whose friendly attitude improved the visitors’ satisfactory (g) the exhibitions to be paid and the contents of activities designed at the Southern Branch were more suitable for the age group younger, so the revisiting willingness of visitors there was only moderate (h) most visitors at waterfront bar felt relaxed and comfortable, who enjoyed participating in the activities of waterfront bars, so the revisiting willingness to waterfront bar was higher. According to the research findings, it is recommended to the city government policy as below: (a) keeping the movie scenes planning with a little bit elements of it so to enhance the tourist’s experience of exposure to movies (b) doing maintenances of machines operation regularly at Southern Branch (c) strengthening the service attitude of staffs at Southern Branch. (d) beautifying waterfront bar venues outside the shop environment. (e) diversifying the content of Activities design at Southern Branch (f) increasing the meal ordering service at waterfront bar. (g) continuing the running of waterfront bar. In addition the study also provides the following researcher as well as the data collection methods with suggestions and proposals.

碩士
國立雲林科技大學
應用外語系
107
This study aims to investigate how a celebrity’s personality may affect tourism promotion and to examine what elements of a micro-movie are attractive to potential tourists. To this end, this study focuses on a micro movie starred by Ariel Lin to promote Singapore’s tourism. A quantitative approach was employed to address the two research questions. A questionnaire was developed to explore how Ariel Lin’s personality influence viewers’ perceptions and what elements are attractive to viewers. A total of 120 participants filled out the questionnaire. The results indicate that the public image within the credibility of a celebrity affect the participants the most rather than the reputation of a celebrity. Secondly, the scenic spots, cuisines and the plot are the respondents’ favorite elements, as indicated in both of the questionnaire and the open-ended questions.

A nova tendência do Turismo Cinematográfico, que é o tema desta investigação, tem vindo a ser motivo do aumento dos fluxos turísticos, devido à descoberta de novas motivações por parte do turista, bem como por este apresentar uma diversidade de atividades turísticas que tornam este segmento bastante apelativo e diferenciador. Os produtos mediáticos acabam por ser um meio de transmissão de informação de lugares e destinos pouco ou até mesmo nada conhecidos, o que faz com que as principais e maiores produções de cinema e televisão proporcionem uma constante viagem sendo que, para alguns, os filmes e as séries podem, inclusivamente, levá-los a viajar para os locais onde estes foram filmados. Deste modo, o objetivo principal deste estudo é investigar a relação entre o setor do turismo e o setor audiovisual e, mais especificamente, perceber o grau de influência que o cinema e as séries apresentam no desenvolvimento dos destinos e atrações turísticas. Em termos metodológicos, foi seguido um design exploratório através da realização de duas entrevistas em profundidade e um design descritivo através da aplicação de um questionário online. As principais conclusões apontam para o facto deste segmento representar, ainda, um mundo desconhecido para o turista, isto porque o que acontece muitas das vezes é o facto desta tipologia de turismo ser “consumida” de forma acidental e involuntária, já que 43,2%, já ouviu falar deste segmento, mas não sabem bem do que se trata. Por outro lado, 39,5% dos respondentes conhecem perfeitamente este conceito e a maioria, 56,8%, já vivenciou este tipo de experiências, sendo que 38,6% viajaram para algum destino devido a um filme e/ou série, mas não foi a principal motivação, enquanto que 15,9% viajaram tendo essa como a sua principal motivação. No que diz respeito à satisfação em relação à sua última experiência, 47,7% encontram-se muito e extremamente satisfeitos. De facto, é inevitável concluir que esta tipologia de turismo exerce uma influência significativa no desenvolvimento dos destinos e atrações turísticas, já que 94% das pessoas a consideram importante, muito importante e extremamente importante, apresentando, assim, um balanço bastante positivo para esta investigação. Assim, este promete vir a ser um segmento em ascensão porque, efetivamente, é uma temática que provoca e desperta a curiosidade e o interesse do turista.
The new trend of Cinematographic Tourism, which is the subject of this research, has been the reason for the increase in tourist flows, due to the discovery of new motivations by the tourist, as well as because it presents a diversity of tourist activities that makes this segment very attractive and different. Media products turn out to be a way of transmitting information about places and destinations that are sometimes little or even not known at all, which makes the main and largest cinema and television productions provide a constant journey, and for some, movies and TV shows can even take them to travel to the places where they were filmed. In this way, the main objective of this study is to investigate the relationship between the tourism sector and the audiovisual sector and, more specifically, to understand the influence that cinema and TV shows have on the development of tourist destinations and attractions. In methodological terms, an exploratory design research was followed by conducting two in-depth interviews and a descriptive design research through the application of an online questionnaire. The main conclusions point to the fact that this segment also represents an unknown world for tourists, because what happens often is the fact that this type of tourism is “accidentally and involuntarily consumed”, since 43,2 %, have heard of this segment, but they are not sure what it is. On the other hand, 39,5% of the respondents are perfectly aware of this concept and the majority, 56,8%, have already experienced this type of activities, with 38,6% traveling to some destination due to a film and/or a TV show, but was not the main motivation, while 15,9% traveled with this as their main motivation. With regard to satisfaction with their last experience, 47,7% are very and extremely satisfied. In fact, it is inevitable to conclude that this type of tourism has a significant influence on the development of tourist destinations and attractions, since 94% of people consider it important, very important and extremely important, thus presenting a very positive balance for this research. This promises to become a growing segment because, effectively, it is a theme that provokes and arouses tourist’s curiosity and interest.