Journal articles on the topic 'Motivation research (Marketing)'
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Henry, Harry. "Motivation Research." Marketing Intelligence & Planning 4, no. 5 (May 1986): i—234. http://dx.doi.org/10.1108/eb045739.
Lindridge, Andrew, Sharon E. Beatty, and William Magnus Northington. "Do gambling game choices reflect a recreational gambler’s motivations?" Qualitative Market Research: An International Journal 21, no. 3 (June 11, 2018): 296–315. http://dx.doi.org/10.1108/qmr-10-2016-0093.
Tadajewski, Mark. "William A. Shryer, scientific advertising, habits and motivation research." Journal of Historical Research in Marketing 12, no. 2 (June 1, 2020): 197–218. http://dx.doi.org/10.1108/jhrm-10-2019-0037.
ZIEMS, DIRK. "The Morphological Approach for Unconscious Consumer Motivation Research." Journal of Advertising Research 44, no. 2 (June 2004): 210–15. http://dx.doi.org/10.1017/s0021849904040152.
Pounders, Kathrynn, Christine M. Kowalczyk, and Kirsten Stowers. "Insight into the motivation of selfie postings: impression management and self-esteem." European Journal of Marketing 50, no. 9/10 (September 12, 2016): 1879–92. http://dx.doi.org/10.1108/ejm-07-2015-0502.
Weiger, Welf H., Hauke A. Wetzel, and Maik Hammerschmidt. "Who’s pulling the strings?" European Journal of Marketing 53, no. 9 (September 9, 2019): 1808–32. http://dx.doi.org/10.1108/ejm-10-2017-0777.
Sobh, Rana, and Brett A. S. Martin. "Feedback information and consumer motivation." European Journal of Marketing 45, no. 6 (May 31, 2011): 963–86. http://dx.doi.org/10.1108/03090561111119976.
Chi, Yeong, Marvin Glen Lovett, and Orson Chi. "Gaming Motivations among American College Students." International Journal of Business and Management 12, no. 6 (May 18, 2017): 211. http://dx.doi.org/10.5539/ijbm.v12n6p211.
Todd, Patricia R., and Joanna Melancon. "Gender and live-streaming: source credibility and motivation." Journal of Research in Interactive Marketing 12, no. 1 (March 12, 2018): 79–93. http://dx.doi.org/10.1108/jrim-05-2017-0035.
Roy, Rajat, Fazlul K. Rabbanee, and Piyush Sharma. "Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing." European Journal of Marketing 50, no. 5/6 (May 9, 2016): 816–37. http://dx.doi.org/10.1108/ejm-10-2014-0609.
Presi, Caterina, Charalampos Saridakis, and Susanna Hartmans. "User-generated content behaviour of the dissatisfied service customer." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1600–1625. http://dx.doi.org/10.1108/ejm-07-2012-0400.
Shavitt, Sharon, Carlos J. Torelli, and Jimmy Wong. "Identity-based motivation: Constraints and opportunities in consumer research." Journal of Consumer Psychology 19, no. 3 (July 2009): 261–66. http://dx.doi.org/10.1016/j.jcps.2009.05.009.
Selamet, Thamrin, Tirta Nugraha Mursitama, Asnan Furinto, and Pantri Heriyati. "Multi-Level Marketing Firm Research and Industry Development: A Systematic Literature Review." Webology 19, no. 1 (January 20, 2022): 3561–69. http://dx.doi.org/10.14704/web/v19i1/web19235.
Fullerton, Ronald A. "The birth of consumer behavior: motivation research in the 1940s and 1950s." Journal of Historical Research in Marketing 5, no. 2 (April 26, 2013): 212–22. http://dx.doi.org/10.1108/17557501311316833.
Simasathiansophon, Nalin. "TOURIST PREFERENCES AND EXPECTATIONS IN HEALTH TOURISM OF BAN THUNG PRADU, PRACHUAP KHIRI KHAN PROVINCE, THAILAND." EUrASEANs: journal on global socio-economic dynamics, no. 3(22) (June 2, 2020): 66–71. http://dx.doi.org/10.35678/2539-5645.3(22).2020.66-71.
Wulandari, Ririn, and Wei-Loon Koe. "The Factors that Influence the Intention of Marketing and Technological Innovation in MSMEs." Marketing and Management of Innovations 13, no. 4 (2022): 120–35. http://dx.doi.org/10.21272/mmi.2022.4-12.
Costa Pinto, Diego, Márcia Maurer Herter, Patrícia Rossi, Walter Meucci Nique, and Adilson Borges. "Recycling cooperation and buying status." European Journal of Marketing 53, no. 5 (May 13, 2019): 944–71. http://dx.doi.org/10.1108/ejm-09-2017-0557.
Glavinić, Jerko, and Ljiljana Najev Čačija. "Marketinške aktivnosti neprofitnih organizacija u funkciji motivacije mladih na volontiranje." Oeconomica Jadertina 8, no. 2 (December 12, 2018): 3–21. http://dx.doi.org/10.15291/oec.2737.
Boukis, Achilleas, Kostas Kaminakis, Anastasios Siampos, and Ioannis Kostopoulos. "Linking internal marketing with customer outcomes." Marketing Intelligence & Planning 33, no. 3 (May 5, 2015): 394–413. http://dx.doi.org/10.1108/mip-02-2014-0024.
Haridasan, Anu C., and Angeline Gautami Fernando. "Online or in-store: unravelling consumer’s channel choice motives." Journal of Research in Interactive Marketing 12, no. 2 (June 11, 2018): 215–30. http://dx.doi.org/10.1108/jrim-07-2017-0060.
Gupta, Suraksha. "Motivating resellers of the international brand in competitive markets." Qualitative Market Research: An International Journal 23, no. 4 (August 10, 2020): 663–77. http://dx.doi.org/10.1108/qmr-11-2017-0150.
Shao, Wei, Mitchell Ross, and Debra Grace. "Developing a motivation-based segmentation typology of Facebook users." Marketing Intelligence & Planning 33, no. 7 (October 5, 2015): 1071–86. http://dx.doi.org/10.1108/mip-01-2014-0014.
Yang, Jin-Hua, Fa-Yu Lei, Jin-He Zhang, Ying Song, and Chang Wang. "Altruistic Motivation, Moral Elevation and Tourism Support Behavior: An Empirical Study Based on Cause-Related Marketing in Tourist Destinations." Sustainability 15, no. 5 (February 21, 2023): 3888. http://dx.doi.org/10.3390/su15053888.
Eastman, Jacqueline Kilsheimer, and Rajesh Iyer. "Understanding the ecologically conscious behaviors of status motivated millennials." Journal of Consumer Marketing 38, no. 5 (August 11, 2021): 565–75. http://dx.doi.org/10.1108/jcm-02-2020-3652.
Yousaf, Anish, Makhmoor Bashir, and Insha Amin. "Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences." Management & Marketing 10, no. 4 (December 1, 2015): 330–40. http://dx.doi.org/10.1515/mmcks-2015-0022.
Ciasullo, Maria Vincenza, Roberto Tommasetti, Orlando Troisi, and Massimiliano Vesci. "Curiosity as Brazilian tourist motivation in visiting Europe." Revista Brasileira de Pesquisa em Turismo 13, no. 3 (September 1, 2019): 140–60. http://dx.doi.org/10.7784/rbtur.v13i3.1596.
Findsrud, Rolf, Bård Tronvoll, and Bo Edvardsson. "Motivation: The missing driver for theorizing about resource integration." Marketing Theory 18, no. 4 (March 23, 2018): 493–519. http://dx.doi.org/10.1177/1470593118764590.
Beard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
Kim, Joo, and Sun Nam Kim. "A Study on the Reading Motivation of Korean Web Novel Users: Focusing on the theory of Use and Gratification." Korean Publishing Science Society 108 (October 31, 2022): 5–26. http://dx.doi.org/10.21732/skps.2022.108.5.
Anggraeni, Feti, and Imanuddin Hasbi. "Successful Businesses in Sukabirus Food Court." Journal of Secretary and Business Administration 3, no. 1 (February 12, 2019): 83. http://dx.doi.org/10.31104/jsab.v3i1.100.
Bassam Mahmoud, Ali. "Linking information motivation to attitudes towards Web advertising." Journal of Islamic Marketing 5, no. 3 (September 2, 2014): 396–413. http://dx.doi.org/10.1108/jima-02-2013-0011.
Sramova, Blandina, and Jiri Pavelka. "Gender differences and wellbeing values in adolescent online shopping." International Journal of Retail & Distribution Management 47, no. 6 (June 10, 2019): 623–42. http://dx.doi.org/10.1108/ijrdm-08-2017-0173.
Wang, Kuo-Yan, Azilah Kasim, and Jing Yu. "Religious Festival Marketing: Distinguishing between Devout Believers and Tourists." Religions 11, no. 8 (August 12, 2020): 413. http://dx.doi.org/10.3390/rel11080413.
Siregar, Dahrul. "Pengaruh Efikasi Diri dan Motivasi Intrinsik terhadap Kinerja Karyawan pada PT. Bank X." JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL 13, no. 1 (June 15, 2021): 230. http://dx.doi.org/10.24114/jupiis.v13i1.24158.
Yan, Nanxi, and Elizabeth Halpenny. "The role of cultural difference and travel motivation in event participation." International Journal of Event and Festival Management 10, no. 2 (September 18, 2019): 155–73. http://dx.doi.org/10.1108/ijefm-05-2018-0033.
Mostafa, Rasha H. A., and Mohamed Mahmoud Ibrahim. "The effects of customer equity and religious motivation on customer retention and switching intention." Journal of Islamic Marketing 11, no. 6 (April 20, 2020): 1873–91. http://dx.doi.org/10.1108/jima-06-2019-0136.
Duan, Yanling, Bing Liu, and Yan He. "Study on relationships among sports spectator motivations, satisfaction and behavioral intention: empirical evidence from Chinese marathon." International Journal of Sports Marketing and Sponsorship 21, no. 3 (June 20, 2020): 409–25. http://dx.doi.org/10.1108/ijsms-04-2018-0034.
Makgopa, Sipho. "Determining shopping mall visitors’ perceptions on mall attributes." Problems and Perspectives in Management 14, no. 3 (September 27, 2016): 522–27. http://dx.doi.org/10.21511/ppm.14(3-2).2016.08.
Sung, Billy, Nicholas J. Wilson, Jin Ho Yun, and Eun Ju LEE. "What can neuroscience offer marketing research?" Asia Pacific Journal of Marketing and Logistics 32, no. 5 (August 29, 2019): 1089–111. http://dx.doi.org/10.1108/apjml-04-2019-0227.
Irshad, Madeeha, Muhammad Shakil Ahmad, and Omer Farooq Malik. "Understanding consumers’ trust in social media marketing environment." International Journal of Retail & Distribution Management 48, no. 11 (July 3, 2020): 1195–212. http://dx.doi.org/10.1108/ijrdm-07-2019-0225.
MIR, IMRAN ANWAR. "DIMENSIONALITY AND EFFECTS OF INFORMATION MOTIVATION ON USERS’ ONLINE SOCIAL NETWORK ADVERTISING ACCEPTANCE." Revista de Administração de Empresas 58, no. 2 (March 2018): 174–87. http://dx.doi.org/10.1590/s0034-759020180206.
Mishra, Abhishek, Anish Yousaf, and Insha Amin. "An attribute-based framework for students' motivation to join an HEI: a self-determination theory perspective." International Journal of Educational Management 35, no. 1 (October 6, 2020): 201–15. http://dx.doi.org/10.1108/ijem-06-2020-0281.
Raeisi, Soheila, Meng Lingjie, and Nur Suhaili Binti Ramli. "A Hierarchical Model of Mediation Effect of Motivation (MO) between Internal Marketing (IM) and Service Innovation (SI)." Administrative Sciences 9, no. 4 (November 6, 2019): 85. http://dx.doi.org/10.3390/admsci9040085.
Ab Talib, Mohamed Syazwan. "Motivations and benefits of halal food safety certification." Journal of Islamic Marketing 8, no. 4 (November 13, 2017): 605–24. http://dx.doi.org/10.1108/jima-08-2015-0063.
Purnomo, D., A. Bunyamin, W. Gunawan, N. A. Faizah, T. G. Danuwidjaja, L. N. Rohman, and R. Annisa. "Motivation, purpose, and purchasing frequency of honey consumption in West Java." IOP Conference Series: Earth and Environmental Science 948, no. 1 (December 1, 2021): 012070. http://dx.doi.org/10.1088/1755-1315/948/1/012070.
Aziz, Yuhanis Abdul, Siti Rahayu Hussin, Hossein Nezakati, Raja Nerina Raja Yusof, and Haslinda Hashim. "The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia." Journal of Islamic Marketing 9, no. 2 (June 11, 2018): 222–39. http://dx.doi.org/10.1108/jima-03-2016-0016.
Dukic, Zvjezdana. "Choice of career in library and information science and past work experience." Journal of Librarianship and Information Science 51, no. 3 (November 23, 2017): 654–69. http://dx.doi.org/10.1177/0961000617742458.
Rosenberg III, Philip J., Jin Ho Yun, Mohammad M. Rahman, Sören Köcher, and Mauro José De Oliveira. "Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil." Revista Brasileira de Marketing 18, no. 4 (October 1, 2019): 116–36. http://dx.doi.org/10.5585/remark.v18i4.16386.
An, Jake, Liem Viet Ngo, Mathew Chylinski, and Quan Tran. "Customer advocates with a generous heart." Journal of Services Marketing 33, no. 2 (April 8, 2019): 192–205. http://dx.doi.org/10.1108/jsm-04-2018-0120.
Kumar, Ajay, and Anil Kumar Kashyap. "Leveraging utilitarian perspective of online shopping to motivate online shoppers." International Journal of Retail & Distribution Management 46, no. 3 (March 12, 2018): 247–63. http://dx.doi.org/10.1108/ijrdm-08-2017-0161.