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1

Lamb, Charles W. MKTG. Toronto: Nelson Education, 2009.

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2

MKTG. 2nd ed. Toronto: Nelson Education, 2012.

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3

Moritz, Steffen, Eva Krieger, Francesca Bohn, and Ruth Veckenstedt. MKT+. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-52998-0.

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4

Moritz, Steffen, Ruth Veckenstedt, Sarah Randjbar, and Francesca Vitzthum. MKT+. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-19946-2.

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5

Berkowitz. Mktg/inside Mkt Pkg Csu. McGraw-Hill Education, 1994.

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6

Dillon. Ess Mktg Res/Dushkin Annual Mkt5-6. Irwin, 1995.

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7

Berkowitz. Mktg "Cps-inside Mkt 02 Ed". McGraw-Hill Education, 1994.

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8

Carthy, Mc. Essent Mktg 06/Mkt Game 01 Pkg. Irwin, 1993.

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9

Bearden. Mkt/Mktg Game/Stndt 350 Disk Pkg. McGraw-Hill Education, 1994.

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10

Peter. Preface Mktg Mgmt/Mkt 5&23 Pkg. Irwin, 1994.

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11

Boyd. Mktg Mgmt/Dushkin Annual Mkt 95-6pk. McGraw-Hill Education, 1995.

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12

CHURCHILL. Mkt/Mktg Game Stdnts 350 Dck Pkg. McGraw-Hill Education, 1995.

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13

Carthy, Mc. Basic Mktg/La/Appl Basic Mkt 94-95. Irwin, 1994.

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14

Berkowitz. Mktg/Sg/Wsj Rdgs/Mkt Plan Sft 350. Irwin, 1994.

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15

Aaker. Strat Mktg Mgmt 5e Wsj Mkt/Mgmt Set. John Wiley & Sons Inc, 1998.

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16

Bernhardt. Cases Mktg Mgmt Sel Cs Bu Ed/Mkt Pk. Irwin, 1994.

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17

Perreault. Basic Mktg 12/Mkt Game 02/350/Abm 5. Irwin, 1995.

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18

Carthy, Mc. Basic Mktg 11/Mkt Game/350/Abm4-5 P. Irwin, 1994.

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19

PKG, MCCARTHY. Basic Mktg/Appl Mktg. Irwin, 1990.

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20

MKTG. Cengage Learning, 2018.

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21

Lamb, Charles. MKTG. Cengage South-Western, 2018.

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22

Dillon. Mktg Res Mktg Env TB. McGraw-Hill Education, 1994.

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23

Dillon. Mktg Res Mktg Env Im. McGraw-Hill Education, 1994.

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24

Dillon. Mktg Res Mktg Env Im. McGraw-Hill Education, 1990.

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25

Bonoma. Mktg Comm Act Video/Mktg Mgmt. McGraw-Hill Education, 1990.

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26

Dillon. Mktg Res Mktg Env Trans Masters. McGraw-Hill Education, 1994.

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27

Cateora. Intl Mktg/Intl Global Mktg Pkg. Irwin, 1994.

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28

Dillon. Mktg Res Mktg Env Cmp3 3.50ibm. McGraw-Hill Education, 1995.

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29

Carthy, Mc. Essent Mktg/Mktg Game Psu Pkg. Irwin, 1993.

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30

Dillon. Mktg Res Mktg Env Trans Master. McGraw-Hill Education, 1990.

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31

Dillon. Mktg Res Mktg Env Video Cases. McGraw-Hill Education, 1995.

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32

Bernhardt. Cases Mktg Mgmt/Mktg Game Pkg. Irwin, 1987.

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33

Berkowitz. Mktg IM. McGraw-Hill Education, 1993.

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34

Berkowitz. Mktg Sg. McGraw-Hill Education, 1993.

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35

Berkowitz. Mktg TB. McGraw-Hill Education, 1993.

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36

MKTG 9. Cengage Learning, 2015.

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37

Lamb, Charles, Carl McDaniel, and Joe F. Hair. Mktg: Marketing. CENGAGE Learning, 2013.

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38

Berkowitz. Can Mktg. Irwin, 1991.

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39

Carthy, Mc. Essent Mktg/La/App Mktg 03 Pkg. Irwin, 1992.

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40

Berkowitz. Mktg Mktg Pln Sft 350 Disk 03e. McGraw-Hill Education, 1992.

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41

Dillon. Mktg Res Mktg Env Cmptst 3 525. McGraw-Hill Education, 1990.

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42

Carthy, Mc. Basic Mktg/La/App Mktg 03 Pkg. Irwin, 1992.

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43

Dillon. Mktg Res Mktg Env Cmptst 3 350. McGraw-Hill Education, 1990.

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44

Dillon. Mktg Res Mktg Env Sft IBM/5.25. Irwin, 1990.

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45

Lamb. Txt Pkg W/Mktg Exper Exercices -PRN Mktg. 2nd ed. Not Avail, 1997.

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46

Dillon. Mktg Res Mktg Env Sft 3.50 03 Ed. McGraw-Hill Education, 1994.

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47

Berkowitz. Can Mktg/Mktg Game W/ 350 Dsk Pkg. McGraw-Hill Education, 1995.

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48

Dillon. Mktg Res Mktg Env Cmp 4 350 Windows. McGraw-Hill Education, 1995.

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49

Bearden. Cps-Mkt Mkt Mgt Competencies. McGraw-Hill Education, 1995.

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50

Essent Mktg MOT. McGraw-Hill Education, 1993.

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