Dissertations / Theses on the topic 'Mitsubishi'

Detta examensprojekt har gjorts i samarbete med Ageratec i Norrköping. Företaget arbetar med att ta fram processutrustning för att skapa biodiesel. Syftet med examensprojektet har varit att sätta sig in i Mitsubishis PLC FX3U samt operatörsterminalen E-1071 med tillhörande programvaror GX IEC Developer och EDesigner. Utgående från detta har en nybörjarmanual för programmeringsverktyget GX IEC Developer tagits fram. Denna manual kan de nyanställda på företaget Ageratec, samt studenter på Linköpings universitet, använda sig av för att lära sig grunderna i verktyget. En annan del i detta arbete var att göra en reglering av en vattentankprocess. Det har gjorts med en PLC. Den PLC som har använts är FX3U från japanska Mitsubishi Electrics. För att kunna styra processen används en operatörsterminal. Examensprojektet har varit väldigt lärorikt tack vare skrivandet av en nybörjarmanual då man måste sätta sig väl in i de funktioner som finns i programmet. Arbetet med vattentankprocessen har även det gett in stor inblick i hur ett komplett styrsystem kan användas, vilket kommer att vara till stor användning i en framtida yrkesroll.

La formation et l'evolution des grands conglomerats commerciaux, industriels et financiers du japon presente une nette originalite. A partir de l'experience historique du groupe miotsubishi, ce travail traite plus specifiquement des processus de diversification (1870-1920) et d'integration verticale (1920-1960) en s'appuyant sur l'analyse des concepts specifiquement japonais de zaibatsu et de keiretsu, ainsi que sur la legislation anti-trust de la periode d'apres-guerre. Nous esperons ainsi que cette etude servira de point d'appui pour aider a une meilleure comprehension des organisations intermediaires qui s'intercalent entre la firme et le marche
The fromation and evolution of the large trading, industrial and financial conglomerates in japan has been very complex. This study prilarily focuses on the emerging processes of diversification (1870-1920) and vertical integration (1920-1960) in the mitsubishi group from a historical standpoint. The analysis of concepts typical of the japanese reality, such as the zaibatsu and keiretsu, is implemented here, with special regards to the anti-trust law of the postwar era. It is hoped that it will serve as a tool to draw theoretical models conducive to a better understanding of inter-market organizations

Studio della piattaforma software per la creazione di progetti completi di automazione industriale: progetto SCADA e progetto PLC. La tesi è strutturata con una descrizione di tutti gli apparati facenti parte di un apparato industriale e con lo studio della piattaforma attraverso la creazione di un progetto completo di automazione.

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2006.
Includes bibliographical references (p. 124-125).
Consolidation in the financial industry has progressed rapidly in many countries. In the United States, large financial corporations, such as Citigroup and JP Morgan Chase, formed complex financial groups and conglomerate structures composed of a commercial bank, a securities company, and an asset management company. In recent years, the Japanese financial system has become increasingly deregulated. And many of the barriers to competition have been reduced or removed. These regulatory reforms have encouraged Japanese banking institutions to undertake major consolidations that have resulted in larger and more integrated financial conglomerates. In addition, the advent of Internet technology has enabled new entrants, such as Internet service companies, to conduct financial business. In these new circumstances, Mitsubishi Tokyo Financial Group (MTFG), Japan's third largest banking group, decided to integrate with UFJ Holdings, Japan's fourth largest banking group. This integration created the world's largest financial conglomerate (based on asset size) named Mitsubishi UFJ Financial Group (MUFG).
(cont.) This thesis discusses trends of consolidation in the U.S., European, and Japanese banking industries. It will analyze the strategic transformation of several financial conglomerates, including Citigroup, J.P. Morgan Chase, and Deutsche Bank. A second objective is to identify the financial and strategic positions of MUFG as they compare with the U.S., Europe, and other Japanese financial conglomerates.
by Takeshi Kogure.
S.M.

På senare tid har kommuner runt om i stockholmsregionen uppdaterat sina pumpstationer med nya operationspaneler och med uppdaterade funktioner i stationerna. Men kommunerna har olika krav på sina pumpstationer och pumpstationerna har olika funktioner, till exempel har vissa omrörningsventiler andra inte eller att de har olikt antal pumpar i stationerna. Det har gjort att Huddinge Elteknik AB har skapat ett standardprogram som ska täcka de allra flesta funktioner som en VA anläggning behöver för att förenkla arbetet när man ska uppdatera en pumpstation. Målet med det här projektet var att man skulle föra över Huddinges standardprogram till en operationspanel av Mitsubishi fabrikat i en pumpstation i Värmdö kommun. Där man samtidigt skulle uppdatera användargränssnittet i panelen för att göra den mer användarvänlig. För att utföra detta projekt så använde man sig av program som GX Works3, GT Design3 och iX Developer för att programmera PLC-programmet samt i design av panelens användargränssnitt. Under arbetets gång tar man även hänsyn till teori kring användargränssnitt så som Hick Haymans lag, Fitts lag och gränssnittsmetaforer för att få ett så användarvänligt interface på panelen som möjligt. Man överförde standardprogrammet till operationspanelen med de funktioner som Värmdö krävde skulle vara med. Man behöll grundvyn på panelens design men med uppdaterad grafik där man tillämpade teorin för att få panelen mer användarvänlig.
Recently, districts around the Stockholm region have updated their pump stations with new operating panels and with updated functions in the stations. But the local authorities have different requirements for their pumping stations and the pumping stations have different functions, such as some have stirring valves others do not, or that they have different number of pumps in the stations. Because of this Huddinge Elteknik AB has created a standard program that will cover the vast majority of functions that a water and sewerage facility needs to simplify the work when updating a pump station. The aim of this project was to transfer Huddinge's standard program to an operation panel of Mitsubishi brand, in a pumping station in Värmdö municipality where at the same time it would update the user interface in the panel to make it more user-friendly. In order to carry out this project, programs such as GX Works3, GT Design3 and iX Developer were used to program the PLC-program and in the design of the panel's human machine interface. During the course of the work you also take into account the theory of user interfaces such as Hick Hayman's law, Fitts law and interface metaphors in order to get the most user-friendly interface. The standard program was transferred to the operating panel with the functions required by Värmdö, and the basic view of the panel's design was retained. But with updated graphics where the theory was applied to make the panel more user-friendly.

PROCESO DE MEJORA PARA LA OPTIMIZACIÓN DE TIEMPOS EN EL ÁREA DE COTIZACIONES DE MITSUBISHI ELECTRIC DE MÉXICO S.A. C.V.
MITSUBISHI ELECTRIC DE MÉXICO S.A. de C.V., es una empresa dedicada a la fabricación, venta, instalación y mantenimiento de elevadores para el mercado mexicano. Mitsubishi Electric de México S.A. de C.V., ha vendido más de 2000 elevadores y escaleras eléctricas, y ha exportado un número similar de elevadores. Como referencia, es importante mencionar que en la actualidad más del 50% de los equipos que son utilizados en el metro de la Ciudad de México han sido fabricados por Mitsubishi Electric de México S.A. de C.V. Considerando que la calidad en el servicio al cliente es uno de los puntos primordiales que se deben cumplir dentro de cada una de las empresas; sin importar el tamaño, estructura y naturaleza de sus operaciones, deben de demostrar la capacidad que tienen para desempeñarse en esta área, ya que al ser la primera imagen que se da a los clientes ayuda a mantenerse en la preferencia de los mismos, y si se llega a alterar pueden convertirse en una amenaza. Sin embargo, en muchas ocasiones puede llegar a ser empleado por las organizaciones incorrectamente, afectando tanto al desarrollo y crecimiento de las mismas, por lo cual, principalmente se debe definir la importancia de dicho servicio al cliente, para poder estructurar adecuadamente la forma más óptima de llevarlo a cabo. En la actualidad las Empresas no pueden sobrevivir por simple hecho de realizar un buen trabajo o crear un buen producto. Es por eso que cada empresa debe de poner particular atención en la queja de sus clientes y poder solucionar estos problemas. A medida que pasa el tiempo, se hace más urgente y necesaria la aplicación correcta y efectiva del servicio al cliente en establecimientos comerciales de pequeñas, medianas y grandes empresas; así como en instituciones e incluso en nuestra vida diaria, esto debido a que en la actualidad todos ofrecemos, desde bienes y servicios hasta la imagen que proyectamos a los demás. En este sentido y considerando que la empresa no solo vende equipo sino también servicio tiene puntos de mejora que son imprescindibles de atender para garantizar al cliente un servicio de calidad. Actualmente en Mitsubishi Electric de México S.A. de C.V. en el área de cotizaciones se presentan descontentos por parte de los clientes debido a que argumentan que la empresa les ofrece un mal servicio en el excesivo tiempo de elaboración de cotizaciones. La inconformidad del cliente está justificada debido a que cuando sus equipos requieren refacciones por mantenimiento preventivo o correctivo estas no son adquiridas a tiempo por falta del presupuesto que permita dar solución a su problema ya que a su vez estos no ofrecen buen servicio en sus equipos generando conflicto con el servicio que ofrecen, convirtiéndose esta situación en una cadena de inconformidades. Por lo anterior en este trabajo se pretende encontrar un método de mejora para la optimización de tiempos en el área de cotizaciones que permita tener un proceso más eficiente para dar mejor servicio. Este proceso consiste esencialmente en detectar las principales inconformidades de los clientes y de la problemática en el área de cotizaciones ya que es demasiado tardado de esta manera identificar la causa raíz de la demora, posteriormente la información es analizada para establecer los procedimientos a seguir y establecer el procedimiento de mejora de acuerdo al análisis y la identificación del área de oportunidad en la elaboración de cotización de refacciones para elevadores y escaleras eléctricas, con base en el diagnóstico. Las herramientas metodológicas de apoyo para realizar este trabajo son: encuestas de servicio, diagrama de Pareto, diagramas de causa y efecto, histograma y teoría de colas.

This work is dealing with custom screens programming for Mitsubishi M7 series controller. These custom screens will be working as graphic user interface for easy workpiece zero position measuring and also for precise measuring of length and diameter of tools used for working on the work piece.

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Fundação de Amparo à Pesquisa do Estado de Goiás - FAPEG
This research has an objective to study the organization of work within the automobile factory. Since specific references on the subject. In order to understand the pathways realized in recent years, especially, recent studies on the Brazilian automakers. In this sense, the research divides it between theoretical research and empirical research, and, so, it directs partially understand the daily life lived by the workers of Mitsubishi of Brazil in Catalão, as well as, the negative consequences that the organization of work can cause workers involved in existing production processes within the automaker. Consequently damaging, points it up the need to highlight the disease developed in the workers, in a silently way a prolonged period of repetitive and degrading work. That still holds the Mitsubishi of Brazil in Catalão, considering that still uses the model of Taylorism / Fordist production that interconnects with aspects of Toyotism, mainly in the forms of "capture of subjectivity”. A methodological course, it is also objective of the research work with oral interviews. While this is the central source to understand the daily reality of workers from their experiences on the industry floor. Whereas, in interviews, seeks to primarily understand the worker's suffering ill at work and in many cases even have the recognition of the disease, as an occupational accident should be registered in the Social Security Institute (INSS). So that assured them certain rights, including permanence of a year on the job, guaranteed in the social security legislation. Thus, the lack of recognition, which has become common in business, takes rights workers and entrepreneurs, the obligation to take care of them throughout their treatment. Therefore, work-related diseases are closely related to the form of work organization that seeks to enhance the working operations to limit the physical conditions of workers through a "hard work" and a "flexible speech". That get to take over almost everything that the worker has to offer, through the involvement of techniques developed that get to integrate the worker in such a way that he becomes, in most cases, an advocate of the company's interests. It adds further that the research is divided into three chapters structured in theoretical and empirical research that seeks dialogue with the authors on the organization of work in the factory space and some points on productive restructuring, beyond an interdependent discussion on the influence of industrial location in the process of intensification of work operations. It also stresses up is the use of the answered questionnaires by employees of Mitsubishi of Brazil in Catalão, transformed into charts and graphs in seeking to express from the organization and intensification of work loss in the quality of life of workers.
Esta pesquisa tem como objetivo estudar a organização do trabalho no espaço da fábrica automobilística a partir de referências bibliográficas específicas sobre o assunto, com o intuito de compreender os percursos realizados nos últimos anos, principalmente, estudos recentes referentes às montadoras brasileiras. Nesse sentido, a pesquisa se divide entre a pesquisa teórica e a pesquisa empírica e, assim, visa compreender parcialmente o cotidiano vivido pelos trabalhadores da Mitsubishi do Brasil em Catalão, bem como as consequências negativas que a organização do trabalho pode causar aos trabalhadores envolvidos nos processos produtivos existentes dentro da montadora. Como consequência danosa, aponta-se a necessidade de destacar as doenças desenvolvidas em parte dos trabalhadores, de forma silenciosa ao longo de um período prolongado de trabalho repetitivo e degradante, que ainda se sustenta na Mitsubishi do Brasil em Catalão, haja vista que ainda se usa o modelo de produção taylorista/fordista que se interliga com aspectos do toyotismo, principalmente nas formas da “captura da subjetividade”. Num desenrolar metodológico, é objetivo também da pesquisa trabalhar com entrevistas orais, ao passo que essa é a fonte central para perceber a realidade cotidiana dos trabalhadores a partir das suas experiências no chão de fábrica, ao passo que, nas entrevistas, busca-se, principalmente, entender o sofrimento do trabalhador que adoece no trabalho e, em muitos casos, sequer tem o reconhecimento da doença como acidente de trabalho que deveria ser registrado no Instituto de Previdência Social (INSS), de forma que lhes assegurasse alguns direitos, inclusive de permanência de um ano no emprego, garantido na legislação previdenciária. Deste modo, a falta de reconhecimento, que se tem tornado comum nas empresas, retira dos trabalhadores direitos e, dos empresários, a obrigatoriedade de cuidar do mesmo ao longo do seu tratamento. Por conseguinte, as doenças relacionadas ao trabalho, estão estreitamente relacionadas com a forma de organização do trabalho que busca intensificar as operações de trabalho ao limite das condições físicas dos trabalhadores por meio de um “trabalho duro” e um “discurso flexível” que consegue apoderar-se de quase tudo que o trabalhador tem de melhor, por meio das técnicas de envolvimento criadas que consegue integrar o trabalhador de tal forma que ele se torna, na maioria dos casos, um defensor dos interesses da empresa. Acrescenta-se, ainda, que a pesquisa se divide em três capítulos estruturados em pesquisa teórica e empírica que busca dialogar com os autores sobre a organização do trabalho no espaço da fábrica e, alguns pontos, sobre a reestruturação produtiva, além de uma interdependente discussão sobre a influência da localização industrial nesse processo de intensificação das operações de trabalho. Frisa-se também o uso de questionários respondidos pelos trabalhadores da Mitsubishi do Brasil em Catalão, transformados em quadros e gráficos na busca de expressar a partir da organização e intensificação do trabalho a perda na qualidade vida dos trabalhadores.

La dependencia de la energía ya sea fósil o eléctrica siempre ha sido uno de nuestros principales problemas al transportarse, pero también sabemos que el mayor contaminante de la atmosfera y el más comercial es el automóvil, este expulsa dióxido de carbono (CO2), monóxido de carbono (CO), óxidos de nitrógeno (NOx) etc. Según la Organización Mundial de la Salud se argumenta que en cada año mueren cerca de 8000 personas de más de 35 años en ciudades europeas por exposición continua en largos plazos a contaminantes procedentes del tráfico, sin mencionar los miles de dólares que gastan para comprar combustible, combustible que cada día es más escaso y más caro, también que es un recurso no renovable, por tal motivo se incentiva a la compra de autos eléctricos con el acoplamiento del motor magnético. Por otro lado, sabemos que al adquirir un auto eléctrico, seguiremos dependiendo de la energía escasa de las baterías y al igual que con el combustible compraríamos energía en lugares autorizados de carga de autos eléctricos, debido a eso surgió como solución el diseño de un motor magnético para la generación de energía mecánica, aplicado a la industria automovilística. Este motor magnético nos podrá proveer de energía sin la necesidad de ninguna otra fuente más que la de la energía natural de los imanes con los que será diseñado el motor magnético en los programas AutoCAD y SolidWorks, aumentando así la autonomía del auto eléctrico y solucionado su problema de autonomía, carga remota y ayudando al medio ambiente incentivado a que más personas compren autos eléctricos.

Tématem diplomové práce je revize parní turbíny Mitsubishi a výpočet utahovacích momentů šroubů dělící roviny. Tato práce je rozdělena do několika částí. Úvodní část práce obsahuje seznámení s rozsahem prováděných servisních prací na parních turbínách. Poté je zde samotná revize parní turbíny Mitsubishi. Tato revize je dělena podle jednotlivých komponent turbíny. Poté je zde stanoven seznam nutných oprav a také seznam doporučených oprav pro příští odstávku. V další části je zde shrnut výpočet utěsnění dělicích rovin a to s nebo bez odlehčení. Dále jsou rozebrány nejčastěji používané typy závitů spojovacího materiálu parních turbín. Hlavní částí práce je samotný výpočet utahovacího momentu. Výstupem této práce je poté program pro výpočet utahovacího momentu v programu Excel.

Resumo No âmbito da dissertação de mestrado, por opção e possibilidade, foi realizado um estágio curricular, tendo uma duração de 1 ano letivo, ou seja 1500 horas, cerca 9 meses. O estágio foi realizado na empresa Mitsubishi Fuso Truck Europe (MFTE), empresa dedicada à produção de veículos comerciais, a Mitsubishi Canter. A empresa está localizada em Tramagal, Abrantes. A MFTE é uma empresa multinacional propriedade da MFTBC (Mitsubishi Fuso Truck & Bus Corporation) que tem como principal acionista a Daimler AG, e com uma cota inferior a casa mãe, a Mitsubishi Corporation. Tendo sido alocado no departamento de Engenharia na divisão de manutenção, o estágio incidiu na organização de documentação de manutenção, elaboração de instruções de operação de equipamentos, revisão/elaboração de circuitos elétricos nos quadros de distribuição de energia elétrica, otimização energética com modificação de circuitos alterando a forma de operação de equipamentos, acompanhamento de técnicos de empresas exteriores em calibrações, manutenção e receção de equipamentos.
Instituto Politécnico de Tomar

In this thesis certain elements of the Japanese management model are examined in the context of Euro-Atlantic management model. As a single integral model of Japanese management does not exist, firstly, two groups of selected elements of Japanese management are explained in the theoretical part. The aim of this thesis is to analyze whether selected approaches of Japanese management have been applied at Mitsubishi Electric Automotive Czech s. r. o., and or how they have been modified in the Czech Republic. The first group of selected elements includes approaches in which active employees allow the organization to achieve high quality products and services - the strategy of kaizen, the activities of quality control circles and total quality management. Japanese management features that are included in the second group lead to the organization cost minimization. Particularly, this paper describes the just-in-time production, total productive maintenance concept, the technique of 5S, the technique of systematic elimination of wasting and the phenomenon of employee loyalty. Having realized a qualitative survey with seven respondents, the analysis showed that the chosen approaches in the organization have been applied, except for the quality control circles. The kaizen strategy has been narrowed down...

This Thesis deals with proposal, implementation and testing of a program for detection of objects to be manipulated and a program for control of robotic arm Melfa RV-2AJ manipulating with these objects. The Theoretical part describes selected algorithms for object detection using a Basler camera and introduces options for controlling the robotic arm Melfa RV-2AJ. The Practical part focuses on development and implementation of a program in the LabVIEW Development Environment for object detection using LabVIEW module NI Vision Acquisition Software and NI Vision Builder for Automated Inspection. Furthermore it describes the development of a program for control of robotic arm Melfa RV-2AJ with use of the LabVIEW module for Mitsubishi robot control called Imaging Lab. The program has been tested by a set of testing tasks and the test results subsequently used for suggestions for functionality improvements.

碩士
靜宜大學
管理碩士在職專班
105
Due to the strongly competitive automobile industry in Taiwan, consumers have more bargain chip for business transactions. They now have an ever-growing variety of automobile options, expanding number of ways to evaluate brands, and constantly changing preferences; therefore, automobile agencies must search for their core competences marketing strategy for long term development. The research bsed on the caracerteristic of the problem, to investigate the automobile sale of case company, Mitsubishi Motors from the perspects of social network, impressive service, and big data analysis via case study and interview. Finely, this study constructs an innoventional marketing model for potential customers exploration and several sugesstions for automobile agencies.

This thesis explores the background and events of the 1921 strike at Mitsubishi and Kawasaki shipyards in Kobe, Japan. The dispute, the largest in Japan's pre-World War II history, occurred in a period of labor turbulence that had begun in 1917. At issue in the 1921 strike was the workers' demand for autonomy in the workplace. This study of the strike challenges prevailing works which have explained labor unrest in this period as a rational response to adverse economic conditions and as action stimulated by non-Japanese ideologies. Counterpoised is my findings that the Kobe shipyard workers' demand for autonomy in the 1921 strike was rooted in an inherited concept, and that the struggle to attain autonomy occurred as a result of the complexities of economic and social change. An influx of new workers into the Kobe shipyards during the World War I economic boom meant that the character of the workforce changed—from artisans, who had constituted the bulk of the workforce, to workers of rural origins. The new workers had a heritage of autonomy. This legacy, and an improved economic and social position, gave these workers attitudinal and financial resources to fight for a new organization in the workplace that would better suit their needs than the existing one. This essay analyzes the meaning of the change in the workforce, and in doing so, explores the world of labor more than labor itself. Changes in Tokugawa rural society, transformations in Meiji industrial and rural society, and the character of workers' society from 1917 to 1921, become the focus of the study. These factors had an impact on the nature of the post-1917 shipyard worker at Mitsubishi and Kawasaki.

碩士
國立臺灣師範大學
運動與休閒管理研究所
93
The corporate sponsorship has been increasing popular in Taiwanese professional baseball. How to evaluate the effects of sponsorship became more and more important. The purpose of this study was to understand the sponsorship effects. This study refered to Azjen (1991) perceived behavioral control framework, and Speed and Thompson (2000) attitude toward sports sponsorship research to understand sponsorship effects. The case study of Mitsubishi Motors sponsored Brother Elephants Baseball team, to evaluate the sports sponsorship effects. The results were followed: 1. There were significant differences in satisfaction in different educational degrees and support teams toward sport sponsorship attitude. 2. There were significant differences in satisfaction in different ages and incomes in perceived behavioral control. 3. There were significant differences in satisfaction between sports sponsorship attitude and purchase intention. 4. There were significant differences in satisfaction between perceived behavioral control and purchase intention. The following suggestions were proposed based on the research results: 1. The Mitsubishi Motors company can use more activation sponsorship strategies to sponsor Brother Elephants club. 2. The main factor affected consumer purchase intention was the sponsored company. This research suggested that the sponsored company should increasing brand and then marketing through sports sponsorship.

碩士
國立臺北大學
企業管理學系
92
With the participation of WTO for Taiwan in 2001, the local Motor market must be more competitive. In this kind of environment, how to make a marketing strategy for motor industry is very important. In addition, marketing strategy is based on market information. Thus, market information must be infer to the market analysis. The conceptual framework is based on EMB consumer behavior model. The research sees attributes of recreation vehicle and consumer. Consumer behaviors are described in several variables. Market segmentation is based on buying experience of user. The scopes of questionnaire subjects include owners and non-owner. The questionnaires are collected from people who live in Taiwan. Data analysis of the questionnaires, MDS is employed for statistical method , ANOVA、Decision Tree、Chi-squared are used to test the research hypothesis. After the research used the method of statistics to analyze the sample, the major conclusions are: 1. The purchasing intention of consumer in demographics variables are significantly different. 2. The characteristics of RV users have the effect on the consumer decision process. 3. The motor firms can take lots of measures, strategies to attack competitors.

碩士
淡江大學
日本研究所碩士班
96
The Chinese automobile market is in the growth of high speed with over 20% of annual growth.In 2006, the number of cars had been sold in China even excess the Japan, become the second largest automobile market in the world. Many automobile manufacturers have come to China, the competition of the market is fiercer and fiercer. Japan and China have the connection on the region and compatibility on culture, besidesthey have benefits in economics, especially in auto industry. After the Japanese automobile manufacturers chooses entry the Chinese market, they have to consider their internal ability, industry''s environment , the regional environment .To choose the most suitable way to entry Chinese market. This will influences on the investment succeeds or not. This research is focus on the discussion to the way of Japanese Automobile Manufacturers entry Chinese market. In addition, analysis of Japanese Toyota Motor’s and Mitsubishi Motor’s entry modes . The result analyzed is as follows. As China into WTO, the investment environment had been improved. Output and offertechnology should be changed. Honda, Toyota and Nissan Motor adjust the investment way and got improved. Mitsubishi Motors changing the way entry Chinese market.

碩士
元智大學
管理研究所
95
Due to the impact of high gasoline price and credit card & cash card debts, the sale volume of new vehicles in 2006 has decreased 26% than 2005. Accordingly, the declining sales caused returning vehicles to workshops for maintainance and repairs in 2006 turned down 8%. Under such situations, new customer acquisitions tend to be even harder, and thus, customer retension via re-purchases and/or re-visits, become critically important to automobile companies. In order to acquire knowledges of better practices in customer retensions, this research tried to apply concepts of customer equity originated from Rust, Zeithaml and Lemon in 2001, and conducted a case study of maintainance business for an automobile company. The analytical framework of this study has been based on three dimemsions of customer equity (Rust et.al, 2001): value equity, brand equity and relationship equity, and extended to six value activitie variables of maintainance workshop, i.e., service quality, price, convenience, promotion, service employee, and physical service environment. 142 valid samples were collected out of 1211 sent out inquiries. After SPSS 13.0 analysis, the results shown are as follows: 1、Some value activities do influence on value equity, and shown in the strength sequence of service employee, service quality, physical service environment and prices. As for value activities influencing on brand equity, the strength sequence shown is service employee, physical service environment, prices, promotion and service quality. Lastly, as for value activities influencing on relationship equity, the strength sequence shown is service employee, prices and promotion. 2、Moreover, this study shows that value equity has significant influences on premium payment. And, relationship equity has significant influences on continuing return. 3、Service employee and price activities have shown significant influences on value equity as well as relationship equity, which might imply that service employee and price activities could be taken into account as drivers for automobile maintainance and repair industries to increase their customer equity, return rates and revenues.

碩士
淡江大學
日本研究所碩士班
95
The Japanese banking industry was holding extremely large debts after the breakdown of a bubble economy and faced the crisis of bankruptcy. In order to solve the inflammable financial crisis, Japanese government introduced financial reform two times. “Act for Implementation of Financial Holding Company” was enacted in 1997, and it allowed banks formed large financial groups by forming pure financial holding companies which comprised these subsidiary companies such as securities firms, trust banks, investment trust companies and banks together to meet the worldwide trend of the financial reform and M&A owing to globalization and liberalization. However, forming financial group is not necessarily making profits, it depends on the ability of dealing with bad debts. Resona Financial holdings Inc. was nationalized for its mismanagement. UFJ financial holdings Inc. (UFJ) was also unable to deal with large bad debts and sought to merge with Mitsubishi-Tokyo financial group (MTFG) to solve the management crisis. MTFG longed for increasing the domestic and off-shore blanches to make more profits and catch up with American and European financial groups after solving bad debts problem and maintaining sound capital adequacy ratio. If MTFG could improve the circumstance of management of UFJ, it would enlarge the asset of the group and be expected to benefit from synergies. This study adopted CAMEL ratings used by American Financial regulators and the method of financial statement analysis to estimate the financial conditions of MTFG and UFJ (including group, bank and trust bank) before and after they merge to observe the change of five components-Capital Adequacy (C), Asset Quality (A), Management Quality (M), Earnings (E) and Liquidity (L). Mizuho and Sumitomo-Mitsui financial group are acted as contrast to see the merger case bring the synergy for MUFG and UFJ or not. Four conclusions and discoveries have been reached as below. 1. The operation and profitability among Mitsubishi-UFJ financial group (MUFG) and its main bank subsidiaries evince consistent substantially. 2. It is conspicuous for the increase of capital adequacy ratio and the decrease of NPL ratio after they merge. MTFG is effective to solve the management problem of UFJ and brings the synergy. 3. In the early period of the merger, it is not conspicuous for the reduction of expense and cost. In addition, due to the avalanche increase of total asset, liquidity ratio is declined. In order to ensure the capital financing, it is necessary to maintain liquidity ratio. 4. It brings the synergy in profitability owing to the constantly increase of revenue after they merge and MUFG becomes the leader financial group in Japan. However, compared with American and European financial groups , it still has the difference in ROA and ROE and the lower profitability is a concern.

碩士
實踐大學
企業管理學系碩士班
96
In Taiwan, the vehicle market scale goes down but the competition increasing year after year. The way to make automakers keep their competition through marketing and through raising consumer satisfaction become the increasing pressure as well. The purpose of this study is to discuss how the Service-Operation affects Customer Satisfaction in vehicle market Taiwan. I try to figure out the effect of Customer Service and Customer Relationship upon Customer Satisfaction, and adopt the case study method to induct an integrated structure to assay the concept which corporations adopt into customer satisfaction operations. More over, how they raise the Customer Satisfaction through actions on pre-sale, sale, and after-sale stages to hold their superior competition and the ability to make profit in the future. This case found that CMC (China Motor Corp.) tried to reach the higher Customer Satisfaction by strengthen CMC’s customer service and customer relationship actions. Even the out come is slightly better than previous years, but it’s not as good as CMC’s expectation because of the Service-Operation is still not the key element affecting a customer to pick up a vehicle and Service needs to continually operate for a long run to show its effect. Plus, the recession of macro economic, the incandesced competition, sky-high gasoline price, and the increasing cost of civilian materials are all harmful reasons to sharply decrease the effect of CMC’s operations on Service Marketing. Under the environment discussed above, it’s urgent for CMC to bring up a more comprehensive Service Marketing Strategy with more aggressive attitude. It is still a long way for CMC to improve itself by establishing the good Brand Image and Brand loyalty to attract customers to buy Mitsubishi vehicles, by turning the Service Marketing into one important (even the key) element in all sales processes, and finally by turning all efforts into profit.

碩士
中原大學
企業管理研究所
105
China Motor Corporation in the past was the main OEM manufacturing Mitsubishi Motors R & D vehicles, the main representatives of the product in the 1970s were FUSO large trucks. Over the year, the product line extended to general passenger cars as well as light and small business cars. In 1997-2002, China Motor Corporation was the sales champion of the Taiwan Automobile Factory. However, due to Mitsubishi brand’s recent slow development pace of new models in Japan, the China Motor Corporation has gradually strengthened its independent research and development capabilities. The automobile and Mitsubishi Motors jointly developed a large number of cars in China Motor Corporation. The ZINGER vehicle, which was introduced to the market in 2006, is one of the most important representatives. The model was built in accordance with the Taiwan regulations and also for the needs of the market and therefore was positioned as a regional strategic car model. Due to the advantage under Taiwan''s unique "passenger and cargo vehicles" Commodity , although the engine displacement volume and the car size are higher than the general domestic medium-sized car, it was able to be sold at a low price in the market. ZINGER model was known as the Multi - Purpose Commercial- Recreational vehicle in the market , its multi-purposes were under the premise of ZINER’s higher quality than the commercial car as well as its affordability which outranked any SUV in the market. And the main competitor was Toyota INNOVA which was also a Multi - Purpose Commercial- Recreational vehicle model ZINGER was scheduled for a major model renovation in 2015. As Japan Mitsubishi Motors was undergoing an operating strategy adjustment, China Motor Corporation single handedly developed the new ZINGER model. During the early development stage,, it was learned that the competitor, Toyota INNOVA, was to be discontinued in a year after the new Zinger hit the market, and Toyota was not planning any follow-up program. While China Motor Corporation supposedly had the potential of monopolizing the market of Multi - Purpose Commercial- Recreational vehicle, they remained conservative because although they were able to continue adapting Mitsubishi chassis as a vehicle infrastructure platform, the vehicle trademark was to be changed from Mitsubishi to China Motor. Moreover the new model’s horsepower was less than the previous generation. In the past, there was a large-scale improvement of TOYOTA and MITSUBISHI, and the exquisite degree of the vehicle was greatly improved. However, the sales volume increased and the sales volume was lost. 1,000, never returned to the peak sales in 2005 sales of 4,000 levels. Although China is the second largest automobile factory in Taiwan, but the Taiwan market sales spread billions of dollars of development funds, if the new car published after the slow-moving, will still be a heavy burden. If the market reaction is poor, will also affect the Chinese car''s other models development plan. This report is aiming t to apply the Third Law of Demand for analyzing consumer decision-making in multi-feature products. While positioning the product concept, the Third Law of Demand can also distinguish the market segment and choose the target market. Through the pricing methods between product values and product prices, t students can understand the key factor of how new ZINGER has been able to remain its top sales.and also ZINGER’s performance compared to similar commercial vehicles and SUVs as well as each marketing position. Finally, by extending the application of the third demand law, the possibilities and recommendations of the future development of ZINGER accessories are explored.

碩士
遠東科技大學
創新設計與創業管理研究所
107
In retrospect of numerous studies on the Auto place of business in the past, there is still no research exploring brand image, experiential marketing and purchase intention. This study is mainly mean to understand the impact of brand image on purchase intention of the Tainan Mitsubishi Fortune Auto place of business－taking experiential marketing as intervening variable. This study is conducted by means of questionnaire surveys with the investigated subjects from consumers of Mitsubishi Fortune Auto place of business, with total of 299 valid questionnaires were received. Descriptive statistical analysis, factor analysis, reliability analysis, independent sample t test, analysis of variance, regression analysis, multiple regression analysis and hierarchical regression analysis was perform with SPSS 24.0 statistic software package. As statistical results indicate: Brand image has significant positive influence on experiential marketing. Experiential marketing has significant positive influence on purchase intention. Brand image has significant positive influence on purchase intention. The experiential marketing between the brand image and purchase intention has a significant positive mediating effect. With the explanation focusing on research results, there are some suggestions about brand image, experiential marketing and purchase intention of the Mitsubishi Fortune Auto place of business with the reference available for enterprise and management of academic related operation. Keyword: Brand Image, Experiential Marketing, Purchase Intention, Mitsubishi Fortune, Auto place of business.

碩士
中原大學
室內設計研究所
90
China Motor Corporation (CMC), the first commercial automobile manufacturer in Taiwan, was founded in 1969. CMC is aware of the trend of motor car market. In 1993, Lancer was produced and has successfully gained excellent sale achievement. In 2000, CMC proposed a VI remodeling-and-integrating project. In order to promote the business image of Mitsubishi Corp., CMC planned to integrate all of the exhibition and service centers through the VI project. One of the existing problems for the China Mitsubishi System is that the decorations and the signboards of all exhibition centers and service centers are not unified. Moreover, the difference of managing strategies among business agents also causes customers’ confusion over the original image of Mitsubishi System. So the Overseas Division of Japan Mitsubishi Corp. has proposed a VI remodeling project for the exhibition centers and service centers of Taiwan Mitsubishi System. The project plans to integrate the image of all sales points through the unification of signboards and decorations of all exhibition centers and service centers. And it is hoped that the unification can affect the subsequent advertisement and commercial activities. It is our honor that the Nespace Design & Construction Co., in which the author of this thesis is employed as a project manager, was commissioned to carry on the design and execution of the project. It is not only the a great challenge to the author, but is also an interesting topic which is worthy of deep research. So we choose this case as the topic of this dissertation. The goal of the project is to make each of the business agencies under Mitsubishi System displays consistency. The difference on the functions of an exhibition center and a service center were also taken into the design consideration. Two concepts are introduced to proceed the re-design of exhibition centers, that is, (i) illustrative image appeal and (ii) OPEN thoughts. The design of exhibition center extends the display idea of a museum. We use the characteristics of the building materials and lightening plans to present the new business image of the Mitsubishi family. The warm space allocation also provides customers an easy and pleasant shopping experience. The service centers emphasize the “Welcome Home” appeal. Family-style colors, building materials and lightening plans are largely used in the design of service centers. It is hoped that customers can feel at home when they enter the service centers. After the design of each demonstration point has been finished, the results will be taken as the reference for further inspection and modification. The final version will then become the design and construction specification of all other business agencies.

碩士
遠東科技大學
創新設計與創業管理研究所
107
In retrospect of numerous studies on the Auto Maintenance Plants in the past, there is still no research exploring perceived quality, customer satisfaction and customer loyalty. This study is mainly mean to understand the impact of perceived quality on customer loyalty of the Tainan Mitsubishi Fortune Auto Maintenance Plants－taking customer satisfaction as intervening variable. This study is conducted by means of questionnaire surveys with the investigated subjects from consumers of Mitsubishi Fortune Auto Maintenance Plants, with total of 360 valid questionnaires were received. Descriptive statistical analysis, factor analysis, reliability analysis, independent sample t test, analysis of Variance, regression analysis, multiple regression analysis and hierarchical regression analysis was perform with SPSS 24.0 statistic software package. As statistical results indicate: Perceived quality has significant positive influence on customer satisfaction. Customer satisfaction has significant positive influence on customer loyalty. Perceived quality has significant positive influence on customer loyalty. The customer satisfaction between the perceived quality and customer loyalty has a significant positive mediating effect. With the explanation focusing on research results, there are some suggestions about perceived quality, customer satisfaction and customer loyalty of the Mitsubishi Fortune Auto Maintenance Plants with the reference available for enterprise and management of academic related operation.

碩士
國立政治大學
企業管理學系
90
Taiwan’s auto industry has come to maturity from 1990. Limited by the lower economic growth rate and the heavier vehicle density, 12 automakers are in fierce competition with others for market share. In addition, Taiwan’s auto industry is confronted with competition force by global autos since Taiwan being the membership of WTO in Jan, 2002. Considering the limited capability in design and the limited improvement in production and distribution, Taiwan’s automakers realize that marketing and servicing are the keys to survive and success in the long run. Nowadays, some of the Taiwan’s automakers and dealers are engaged in adopting CRM system to improve the customer satisfaction. This research is empirical analysis of the Top3 auto brands in Taiwan. It aims at the study of how automakers and dealers under the same brand cooperating with others in adopting CRM, and what and why the differences the three auto brands having in adopting CRM. After reviewing some literatures, this research divides factors affecting the CRM adopting into customer life cycle stages which firms emphasize, the interfirm power in channel relationships, and firms’ specific resources. The findings in this empirical analysis are as follows： 1.Facing the stable and maturity stage for the auto industry, Taiwan’s automakers and dealers focus on the sustenance and enforcement of customer relationships in adopting CRM system. They prefer to deliver the product mix with convenient customer services or lower searching cost not included in the core product. 2.Because of some unavoidable faults in customer records, automakers and dealers can’t easily find specific information from data warehouse. It makes Taiwan’s automakers and dealers less focus on the maintenance of valuable customers or winning back customers who have defected or are planning to. Maybe we can say that Taiwan’s automakers and dealers less focus on the marketing in adopting CRM system. 3.It takes long time to show the benefit of adopting CRM system, so Taiwan’s automakers and dealers prefer to setup sales and services supporting functions in adopting CRM system that heavily interact with customers and can easily show the improvement on customer relationships. 4.Auto industry offers the products and services with long duration of benefits and long duration of service delivery, automakers and dealers would like to bundle the functions of finance, society and structure. They link IT and service deliver processes to build customer-using model, and finally increase the customer loyalty. 5.The channel members with power advantage will take charge of the planning in adopting CRM system. In Taiwan’s auto industry, makers or agents own the power advantages. In addition, the relative power advantages that makers or agents own influence the schedule of auto brand in adopting CRM. 6.Success strategy for some time past, financial ability, intergrated process, etc., also influence the schedule of auto brand in adopting CRM.

碩士
長庚大學
企業管理研究所
91
This thesis is discussing the ongoing importance of CRM (Customer Relation Management), when the Internet is becoming booming and the living standard of people is improving. The researches of CRM are becoming the emerging topic in industry area and academic area. This thesis is to approach strategies of CRM for a business and the implementation of CRM by the model of “Customer Connections” (Wayland and Cole, 1997), discusses two factors of the model structure: foundations of customer connection strategy and the value compass framework. The thesis combined and summarized the CRM of Taiwan’s auto industry into the components: customer knowledge management, customer connection technology, customer economics, customer portfolio management, value proposition design, reward and risk sharing, and value-added role. These will help business to select suitable location and provide the optimum CRM strategies for companies. The thesis discussed four of Taiwan’s auto companies, interviewed the chiefs of departments, collected the related papers and analyzed the materials to prove the discovery of this thesis. The thesis gained some conclusions: a business uses their resources to improve the value of customer relationships, a business can earn profits while she is on the suitable positions, a business provides product value-added by raising the efficiency of value chain and new technology, leting the product information come to the open will make the way of reward and risk sharing tend to the stable model of outcomes-base, a business makes use of customer knowledge by information technology and the first line salesmen, customer-connection technology will effect business positively, the difference among the customer demand, customer preference, and the variability of values customer relationships are highly related to customer portfolio management. The conclusion beings up the suitable CRM strategy model of each auto companies as the consultation for business adopting CRM in the future.