Dissertations / Theses on the topic 'Middlebury College – Public relations'
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1
Peiritsch, Brian. "An examination of international public relations course criteria : a analysis of nineteen public relations educators." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1041885.
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This study attempted to determine what specific course criteria pubic relations educators believed to be most important in an international public relations course. The researcher provided fifty-seven public relations educators with fifty statements covering potential areas an international public relations course could include. The statements covered the areas of business, media, culture, government and miscellaneous. Each public relations educators was asked to sort the statements according to how much he or she agreed or disagreed with them.The QMETHOD program was used to determine two factor groups from the nineteen responses received. The factor groups, Type I and Type II. Type I consisted of twelve public relations educators and Type II consisted of seven public relations educators.Public relations educators in both groups agreed that an international public relations course should teach students to follow global current events and public relations issues, should cover various countries and their cultural taboos, and teach students to identify social trends abroad.The researcher expected public relations educators to support an international public relations course structure which favored the study of a broad range of international public relations at both the undergraduate and graduate levels, and to achieve a consensus on statements relating to cultural sensitivity training. For the most part, the researcher's expectations were met. However, more technical skills issues (i.e., fundamental, pragmatic public relations knowledge needed to execute public relations plans) were raised than expected, and educators' views on the level at which international public relations should be taught differed from what the researcher had anticipated.Department of Journalism
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Perkins, Kelly R. "A Q-analysis of gender differences in public relations students' ethical expectations of the public relations profession." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1074538.
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This study attempted to determine whether or not there was a gender difference in students' ethical expectations of the public relations profession. Forty-two Ball State University public relations students participated. The students were given 49 statements that either supported or opposed a specific action that a public relations practitioner may take in an ethical dilemma, or a belief that public relations professionals may hold. Each student was asked to indicate how strongly he/she agreed or disagreed with each statement.The students' answers were analyzed using the QMETHOD factor analysis program. Two groups of individuals were defined: Factor I, "Female Dominated"; and Factor II, "Male Dominated." As the names indicate, the defining characteristic of these groups was the gender composition. The majority of females in the study fell into the first group, and the majority of the males in the study fell into the second group. Factor I z-scores were predominantly positive, whereas Factor II z-scores were predominantly negative-the results were close to perfect mirrors of one another. The findings supported the researcher's hypothesis that there is a gender difference in ethical expectations.Department of Journalism
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Liang, Minqian. "Perceptions of public relations among Chinese and American college students : a comparative analysis." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/794.
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People throughout history have judged Public Relations critically. So, today, it is essential for PR professionals to know how the field is perceived. This research examines how college students in America and China perceive public relations. Four research questions were proposed to understand perception differences between the two countries, existing misconceptions against public relations, media influences and PR education.
This study employed the survey method to find college students' perceptions of public relations in the U.S. and China. The study finds that college students believe that public relations practice is related to a broad range of specialized areas. Most of students view public relations as an important, ethical profession. However, some negative terms are still associated with public relations, such as "spin," that affect students' PR perceptions. In China, fewer students now relate public relations to the previously perceived escort service; and the Chinese cultural norm "guanxi" is considered to be an important element in PR practice. Comparative analyses show that American college students view public relations as a more positive, ethical, and well-developed profession than their Chinese counterparts do. Public relations, in Chinese students' mind, is far away from the well-developed stage. College students believe media, PR courses and internships influence their perceptions to a great extent. More Chinese students recognize the media impact, while more U.S. students value he education impact.
This study affirms the importance and professionalism of public relations. At the same time, it provides crucial insights into the challenges that this field is facing in the two countries. No matter whether it is as a profession, or an academic discipline and a social contributor, public relations still needs to keep educating the public in the new decade ofthe 21st century.
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Al-Anzi, Jomah H. "Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education." Virtual Press, 1993. http://liblink.bsu.edu/uhtbin/catkey/864899.
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This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection.Department of Journalism
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Maben, Sarah Kathleen. "A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30486/.
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Student-run public relations firms are part of collegiate public relations pedagogy, and this study used a mixed-method approach to analyze such firms on U.S. campuses. A listing of campuses with student-run firms was created as part of this study. Through an online survey questionnaire, advisers from 55 of the 119 student-run firms provided data about firm characteristics and observations about student learning and career development. Multiple correspondence analyses was used to see if the firms grouped into clusters and somewhat aligned with previous research by Lee Bush in 2009. Firms clustered into four groups, with the fourth group representing a mix of the other three. One additional finding was that firm characteristics are more similar than dissimilar even when comparing firms of varying years in operation. Analysis of variance to compare characteristics between different types of firms revealed that one type of firm tended to employ students at a higher average number of hours per week (F = 6.61, eta squared=0.16) and one was more likely to be accredited by the Accrediting Council on Education in Journalism and Mass Communications (F = 3.71, eta squared=0.13). Advisers reported mostly positive reflections on observed transformations they see in their student workers and the value of the firm experience including how it helps students in post-graduation job attainment. Responses to a graduate questionnaire is included but, because of low response rate (N = 6), provided only cursory information.
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Hall, Keeyana M. "The roles of African American female professors in public relations." CardinalScholar 1.0, 2009. http://liblink.bsu.edu/uhtbin/catkey/1538083.
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This study has presented an overview of the roles that African American female professors take on while a part of the public relations academy. The evidence suggests that African American female professors take on a dual role as professors and professionals while they are teaching at their respected colleges and universities. The professors perceived that they added value to their public relations departments and also that they played a significant in the development of future public relations professionals.Department of Journalism
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Schubert, Emily Constance. "Image is Everything: Information-Seeking of College Students and the Effectiveness of Public Relations Efforts." Thesis, North Dakota State University, 2018. https://hdl.handle.net/10365/28724.
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Organizations are continually searching for the most effective ways to distribute information and gain referrals from consumers. This study sought to find out how consumers seek information about an organization and how this impacts their views on the organization and advocacy intentions. The findings from this research conclude that views on the organization were positively impacted by individuals who identified as passive information seekers, more so than the active information-seekers. Passive information-seeking also had a higher association with advocacy than the, still positively associated, active information-seekers. Moreover, the results indicated that the most effective public relationship indicator on advocacy was that of personal commitment and anthropomorphism. Therefore, concluding that organizations would be best served by appealing passively on social media to individuals about the humanistic qualities and level of personal commitment their organization has shown to customers.
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Fields, Tifney L. "An ethical comparison among public relations practitioners and students in the Indianapolis area." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1365178.
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This study has presented insights into emotional perceptions surrounding ethical practices in the public relations field. The evidence resulting from the Q-sort process alluded to the grouping of practitioners as Truth Seers and students as Pragmatists. The Truth Seers revealed complete, balanced and consistent feelings identifying truth as the primary motivation for personal decision making. The Pragmatists were conversely found to believe that while truth was the basis of decision making, it was often necessary to make decisions or be confronted with moral choices that were not the most ethical out of necessity of circumstance. These groupings were general and did not apply toward all of the students or practitioners who participated. No definitive partition was established only a general theory.Department of Journalism
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Nichols, Lisa D. "Determining and assessing the institutional image of Ivy Tech State College using Q methodology." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1027121.
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Education experts' predictions of increasing demand for vocational and technical education presents a unique opportunity for technical colleges to position themselves to take advantage of this trend. However, it also places a great deal of pressure on the leaders of those colleges to aggressively develop and manage institutional image in order to remain competitive.The leadership of Ivy Tech State College (formerly Indiana Vocational Technical College) realized in the early 1990s that they must institutionalize marketing and image management to remain in the forefront of technical education in Indiana. To counter public confusion about Ivy Tech that resulted from 30 years of decentralized marketing and advertising, the college changed its name, developed a new logo, and launched its first statewide advertising program to increase public awareness of the institution and to improve its public image.The primary purpose of this study was to determine and assess the current institutional image of Ivy Tech and what image the college should project, all from an internal perspective. The hypothesis asserted in this study is that a difference exists between what internal publics think Ivy Tech's current image is and what they desire the college's image to be.In conducting the study, 90 representatives of Ivy Tech's internal constituencies were asked to sort two sets of 91 statements. One set of statements indicated the image they believe the public has of Ivy Tech, while the other set indicated the image they believe the college should project. Each statement was ranked on an eleven-point most agree/most disagree scale. The completion rate for both sets of sorts was 74 percent (67 of 91). Responses were computer tabulated using the QMETHOD factor analysis program.The first sort, which dealt with what Ivy Tech's internal publics think the college's current image is, revealed a two-factor solution. Factor One is referred to in the study as the Realists. Factor Two is referred to in the study as the Boosters. The two-factor solution indicated that a difference does exist among the college's internal publics regarding what they believe Ivy Tech's current image is.Factor One, the Realists, believe the college has an image problem. This group believes the public has, at worst, a negative image of Ivy Tech, and at best, a lack of understanding and/or knowledge of the college. Factor Two, the Boosters, believe Ivy Tech has a favorable image with the public and the reputation of a quality institution.The second sort, which dealt with the image Ivy Tech's internal constituencies think the college should project, revealed a one-factor solution. The one-factor solution indicated consensus among internal publics relative to the image Ivy Tech should project.Responses to both Q sorts indicated five basic messages that should be conveyed specifically and clearly to the public. They are:1. Ivy Tech is a real college.2. Ivy Tech has a wide variety of educational programs.3. Ivy Tech provides a quality education that prepares graduates for the jobs that will be in demand in the next century.4. Ivy Tech instructors are as knowledgeable asinstructors at other institutions.5. Ivy Tech graduates can and do continue theireducations at four-year institutions.Department of Journalism
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Lace, William Worley 1942. "Opinions of News Media Members Toward Public Higher Education in Texas and Predictions of Those Opinions by College and University Public Relations Directors." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc331088/.
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The problem of this study was whether differences exist between opinions news media members have toward higher education and the prediction of those opinions by college and university public relations directors. The purposes were to determine if such differences exist and to assess certain demographic factors' roles in journalists' opinions.
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Yanity, Molly. "An analysis of how messages about big-time college football reinforce power." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1365178005.
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Jeong, Seongjung. "Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2472.
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Pleasant, Rachel Faith. "Cultivating Philanthropy in Community Colleges: A Dual-Model Approach." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6355.
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This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.
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Andrews, Laura A. "SHOULD YOU JOIN PRSSA?: PUBLIC RELATIONS UNDERGRADUATE STUDENTS’ PERCEPTIONS OF THE BENEFITS OF PARTICIPATING IN PROFESSIONAL STUDENT ORGANIZATIONS THROUGH THE ORGANIZATIONAL ASSIMILATION THEORY IN PREPARATION OF ENTERING THE PROFESSIONAL WORKFORCE." [Kent, Ohio] : Kent State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1185575909.
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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.
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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketing educators, and eight from the advertising educators. As a result the responses from each disciplines comprised, respectively, 53.3 percent, 60 percent, and 53.33 percent of the total sample.The statements in Q-Sorting were collected from the review of literature and in interviews with the Ball State University advertising, and public relations professors. Each statement either agreed or disagreed with the perception of integrated marketing communications. Each educator was asked to indicate how strongly they agreed or disagreed with each statement.A computer program developed for Q-Methodology studies was used to extract the factors from the educators' responses. After the Q-Sorts were tabulated, the researcher identified two factors, Factor I, and Factor II. The majority of Factor I respondents were the marketing, and advertising educators. The majority of Factor II respondents were public relations educators.The researcher concluded that these two groups had clearly different attitudes toward IMC. Stated in another way, marketing educators and advertising educators had similar perceptions of IMC, while public relations educators perceived the IMC concept very differently. Public relations educators indicated that the concept of IMC would be acceptable if it should be viewed as a total organizational communications function.Department of Journalism
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Pfaller, Joan E. "Attachment style and family dynamics in young adults." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/952810.
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Two hundred thirty-eight undergraduates from a midwestern university completed the Hazan and Shaver Attachment Instrument to categorize themselves into three attachment styles: secure, insecure anxious/ambivalent, and insecure avoidant. They also completed the Parental Attachment Questionnaire (PAQ), The Family Adaptability and Cohesion Scales II (The FACES II), the Family Satisfaction Scale, and a Demographic Questionnaire.This study examined the attachment styles of undergraduates and measures of their parental attachments and family dynamics. It was hypothesized that the securely attached subjects would report significantly greater levels on three variables of parental attachment than would insecurely attached subjects. It was also hypothesized that securely attached subjects would report significantly higher levels on three variables of family dynamics than would insecurely attached subjects.Using multivariate analyses of variance designs, both hypotheses were supported. Subjects who were securely attached, when compared to those who were insecurely attached, reported significantly higher levels of parental attachment, in terms of: providing emotional support,fostering autonomy, and in the affective quality of their attachment to parents. Subjects who were securely attached, when compared to subjects who were insecurely attached, also reported significantly higher levels of adaptability, cohesion, and satisfaction in their families of origin.Results were discussed in relation to previous research on attachment styles and the studies of parental relationships and family dynamics in young adults. Methodological limitations were highlighted. Implications of this study and recommendations for future research were provided as well.Department of Counseling Psychology and Guidance Services
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Kantz, Kenneth Edgar. "Accepted the role of organization-public relationships and their correlations in enrollment management /." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250223942.
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Cockrum, Jamie B. "A study of strategic marketing in liberal arts II colleges." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/955090.
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The purpose of this quantitative study was to survey Liberal Arts II Colleges nationally to determine the strategic marketing orientation adopted by these small, private colleges. A random sample of 198 Liberal Arts II schools were surveyed. Three top administrators at each school, the president, academic dean, and admissions officer, received the mailed surveys. The research instrument - the Academic Marketing Strategy Survey - combined questions on institutional characteristics, administrators' perceptions of the acceptability and effectiveness of college marketing programs, and the Marketing Index for Higher Education (Kotler, 1977).Findings showed little or no relationship between measures of college "success" (enrollment trend, and trend in quality of the student body), and either level of college strategic orientation, or administrators' perceptions of the acceptability and effectiveness of college marketing programs. Discriminant analysis produced some statistically significant relationships between the following institutional characteristics and other variables:1.In geographic regions with fewer Liberal Arts II colleges,admissions officers were more enthusiastic about marketingprograms in their colleges;For the smaller Liberal Arts II colleges, annual strategic planning may be problematic in its ability to produce clear and comprehensive marketing strategy.Recommendations for further research include investigating- why marketing programs seem well-accepted among administrators, while bearing so little relationship to measures of success. Correlating perceptions and levels of marketing orientation with "success" variables may be too simplistic.Department of Educational Leadership
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Armstrong, Jami J. (Jami Joi). "Factors Influencing Freshmen Students' College Choice at the University of North Texas: a Focus Group Study." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278714/.
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This study focused on factors that may influence freshmen students when choosing their colleges, specifically those who attend metropolitan universities such as the University of North Texas. In addition to identifying major characteristics of the institution that attract students, it also explored the sources of information that students considered important when making their choice about where to attend college. The primary instrument for gathering the data was focus groups. These informal, small groups provided a format for in-depth discussion and probing questioning about the needs, wants and influential factors driving freshmen college choice. Ten focus groups were held with between six and ten students in a specially designed room on the campus of the University of North Texas. A professional moderator was employed and sessions were observed via a two-way mirror and tape recorded for later transcription. The major questions addressed in the focus groups included: What factors influenced students the most to attend the University of North Texas? What did they consider the level of friendliness on campus? And how did the marketing materials that the university distributed impact their decision to attend? The study found that the factors that most influenced freshmen to attend the University of North Texas were low cost, convenient location and the good academic reputation of their field of study. Students believed North Texas to have a very friendly campus and were pleased with the overall academic environment. They were not, however, impressed or greatly influenced by the marketing materials currently being used by the University and suggested ways to improve the design and distribution of these materials to make them more effective. Additional observations were made concerning these and related questions. A partial transcription of the focus group sessions is included.
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Bakker, Hans-Peter. "Managing corporate identity at the University of Stellenbosch." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49389.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: The University of Stellenbosch is a proud institution with a proud tradition. It delivers graduates and research that can compete with the world's best. It is facing a landscape that is becoming increasingly competitive, and higher education institutions in South Africa are only now discovering the need and value of sound marketing principles. The University consists of 11 faculties and more that 100 departments. Out of those faculties and departments many other operating entities have grown. Entities such as the Institute for Winebiotechnology, the Bureau for Economic Research, the University of Stellenbosch Printers and the Graduate School of Business, to name but a few. Each of these have over time developed strong individual identities. In virtually all cases the link with the University has not been severed, and in many instances the association has been beneficial to both the University and the operating entity. As the environment becomes more competitive and as universities compete for shrinking financial resources, issues such as high media costs and effective communication become more important. One way of ensuring economy of scale in communication is to co-ordinate the visual identity of an institution. At the University of Stellenbosch the visual presentation of its various operating entities has not been coordinated, resulting in vast inconsistencies with regard to the institution's visual communication. Apart from failing to achieve economies of scale in communication, such a situation will also, inevitably, lead to confusion among the institution's target audiences. This project assesses the situation and develops a model according to which the University and its operating entities can coordinate their visual communication. It is expected that this model will stimulate discussion and that it may lead to implementation as soon as possible. Once the framework for managing corporate identity is in place, a great deal of work will be required to bring the communications process in line with the objectives of the institution and the requirements of its corporate identity strategy. This report is intended as starting point in the process that will lead to effective and optimal corporate identity management at the University of Stellenbosch.
AFRIKAANSE OPSOMMING: Die Universiteit van Stellenbosch is 'n instelling met 'n trotse tradisie. Hy lewer graduadi en navorsing wat met die bestes ter wêreld kan meeding. Die Universiteit bestaan in 'n omgewing wat toenemend kompeterend is, en hoër onderwys instellings begin nou eers die waarde besef van effektiewe bemarking. Die Universiteit bestaan uit 11 fakulteite en meer as 100 akademiese departemente. Vanuit hierdie fakulteite en departemente het menige ander bedryfseenhede ontwikkel. Eenhede soos die Instituut vir Wynbiotegnologie, die Buro vir Ekonomiese Ondersoek, the Universiteit van Stellenbosch Drukkery, en die Nagraadse Bestuurskool. Elkeen van dié bedryfseenhede het oor tyd heen sy eie, unieke identiteit ontwikkel. In feitlik alle gevalle het die noue verbintenis met die Universiteit behoue gebly, en in baie van die gevalle het die wedersydse assosiasie tot beide se voordeel gestrek. Namate die omgewing waarbinne die Universiteit bedryf word meer kompeterend raak en namate die Universiteit meeding vir kwynende finansiële bronne, raak aspekte soos stygende media kostes en effektiewe kommunikasie belangriker. Een manier om te verseker dat skaalbesparings bereik word, is om the visuele identiteit van 'n instelling te koordineer. Aan die Universiteit van Stellenbosch word die visuele aanbieding van die verskeie bedryfseenhede nog nie effektief gekoordineer nie. Dit het tot gevolg gehad dat groot verskille aan die lig gekom het ten opsigte van die organisasie se visuele kommunikasie. Behalwe dat sulke omstandighede nie skaalbesparings bevorder nie, sal dit ook lei tot verwarring onder die instelling se teikengehore. Hierdie projek het ten doeI om 'n model, of raamwerk te ontwikkel waarvolgens die Universiteit en sy bedryfseenhede hul visuele kommunikasie beter kan koordineer. Daar word verwag dat hierdie model verdere gesprek sal stimuleer en so spoedig moontlik sal lei tot die implementering van 'n model wat vir die Universiteitsgemeenskap aanvaarbaar is. Nadat 'n raamwerk vir die bestuur van korporatiewe identiteit aanvaar is, volg nog 'n groot taak om die kommunikasieprosesse in lyn met die instelling se doelwitte en vereistes ten opsigte van sy korporatiewe identiteitstrategie te bring. Hierdie verslag kan as aanvangspunt dien in die proses wat sal lei tot die effektiewe en optimale bestuur van korporatiewe identiteit aan die Universiteit van Stellenbosch.
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Russell, Kimberly A. "Virginia Carter Smith: Her Career and Contributions to Advancement in Higher Education." Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2449/.
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Most research studies of women in the college and university advancement profession measure the number of women in advancement positions, report their corresponding salaries and reflect on the differences between male and female employees in the same position. Little research explores how women achieve high ranking advancement positions and very few provide an analysis of the characteristics, influences and careers of successful female advancement professionals. This dissertation describes the life and work of Virginia Carter Smith, founding editor of the Council for Advancement and Support of Education's award winning publication CURRENTS.
The career and contributions of Virginia Carter Smith are relevant and helpful to advancement professionals in colleges, universities and K-12 institutions. This study explores Smith's formative years as a child, describes her educational and extra-curricular preparation and identifies individuals who influenced her life and provided direction for her future. It also examines Smith's role in the formation and direction of CASE and CURRENTS. Smith successfully launched CURRENTS in 1975 when few women held senior-level positions in advancement-related fields. With Smith's contributions, CASE became the dominate professional organization for advancement professionals working in educational institutions, and CURRENTS continues to be an exemplary professional development periodical for individuals working in advancement.
This study also examines how Smith promoted qualified individuals, particularly women, to senior-level positions in colleges and university advancement offices. Hundreds of women and men in the profession claim that Smith's served as a role model or mentor to them. Smith contributed to the increase of women in advancement offices nationally over the last twenty years. Her high standards for herself and for other development officers helped professionalize the field for everyone.
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Grugan, Cecilia Spencer. "Disability Resource Specialists’ Capacity to Adopt Principles and Implement Practices that Qualify as Universal Design at a 4-Year Public Institution." Wright State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=wright1526997302503817.
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Harris, Linda H. "On Human Migration and the Moral Obligations of Business." UNF Digital Commons, 2008. http://digitalcommons.unf.edu/etd/296.
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This work addresses to what extent businesses in the United States and the European Union have a moral obligation to participate in social integration processes in areas where they operate with the use of migrant laborers. It begins with the presupposition that a common framework as to what constitutes ethical behavior in business is needed and beneficial. It argues that the very industry that creates a need for migrant labor ought to also be involved in merging this labor successfully into the existing community and specifies that a discourse on business ethics and migration is gravely needed. This must be one that considers how businesses can become more engaged in resolving the social issues that arise both for the migrants and for the local community in which the businesses operate. The purpose would be to fill a social and humanitarian need that government alone cannot. More importantly, it will be to exercise beneficence and display responsible and sincere corporate citizenship. It is claimed that businesses that fail to encourage and participate in integration processes display a moral flaw. Cosmopolitan business ethics are proposed as a way to look at ethical business conduct and it is claimed that businesses that act as cosmopolitan citizens are morally praiseworthy.
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Chi, Li-Chun, and 紀麗君. "The Study of College Public Relations Strategies: “A” College as Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/48638487751807155804.
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碩士銘傳大學
傳播管理學系碩士在職專班
103
Due to the unwillingness of the young generation to bear children, the oversupply of universities in Taiwan emerged. Since the Ministry of Education has announced repeatedly its policy of cutting the number of universities by 50 from the current 159 universities. The higher educational institutions faced an impasse. Threatened by such an atmosphere, many universities have been scrambling to copy the public relation strategy adopted by the private enterprises. Many colleges and universities are launching PR campaigns to approach the interest groups which have a "say" in the appraisal of college performance. The PR campaigns intend to boost the college "brand name", enhance their influence and social recognition of their competitiveness. The ultimate goal of such campaigns is sustainable operation and cultivating talents for the society. This study was designed to research the PR strategy of "A" college. This science and technology college has a history of more than 40 years. The study analyzes its PR strategy in four aspects: brand name PR strategy, topic management, crisis management, and image recovery. The study found out: After the college adopted the "topic management" to monitor its performances, the public media normally recognize its performances. The topic management system evaluates its performances in five areas -- cooperation with the private enterprises; internship results; employment and high salary; patented inventions; garnered awards from competitions. Achievements in these five areas are usually reported positively by the mass media. The study also discovered: Any seemingly insignificant ignorance in college crisis management would lead to negative and controversial media report. Anything from campus security, communication between the faculty and the students, disputes about the students'' scores, relationships with the neighboring community to issues about the students'' eating, clothing, housing, and transportation could lead to crisis. The study discovered once a crisis occurred, the college''s immediate response and explanation to the media could minimize the damage. It also found out: after crisis management, the college should examine the causes of the crisis, and included the case in organization learning to prevent the occurrence of similar crisis in the future.
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Chao, Mei-Hui, and 趙美惠. "Public Relations of the Private Institute/College Research." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/02933287078777054273.
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碩士大葉大學
人力資源暨公共關係學系碩士在職專班
93
Abstract A lot of junior college have been reformed to institute colleges; institute colleges to technical universities in the past few years. More and more of these schools are developing each year. The total numbers of junior college / institute colleges / technical universities have reached to 158 nationwide; most of them are institute colleges/ technical universities. The competition for the survival of each school is tremendous. The population of Taiwan is decreasing each year, and the attendance rate of the technical junior college / institute colleges / technical universities is going to reach 85% in the year of 2006. There has not been much research done about the public relationship of junior college / institute colleges / technical universities. How does the general public get fast and reliable information that would help schools reach their goal of the public relations, is something worth to think about. Besides, the development of public relations of the companies and organizations is a key issues right now, how to have the good communication with all the related business of the companies in order to establish good reputation of the company for future business purposes is becoming more and more important. The purpose of this research paper are as following: 1) To understand the goal of the public relationship about junior college / institute colleges / technical universities. 2) To understand the differences of the public relationship operations between different schools. 3) To get the correct public relationship concept and operation according to the annalists of the interviewer’s results and the existing data. 4) To offer the proper suggestion for the public relationships staffs in order to improve their performance to reach their expectations. The way of the research is mainly based on the quantities, plus the existing data, collecting and analyzing the interview’s information. The findings of this research are: 1) Most of the public relations department of the schools is to the outside especially to the media. 2) The department of public relations is an executer. Staffs have to follow the decision makers of the schools (principals). 3) The staff of the public relationship does not take the communications between the staffs and students as their job. 4) All schools which joined the interview agreed that the public relationship has become more and more important. 5) The professional trained public relationship staffs are more capable and better at doing their jobs Full time staffs are better than part time. 6) The first level of public relationship staffs can make decisions fast, and pass down quickly, but when passed around, it could take longer. 7) All of the interviewed schools have no complete design or goal for the public relations, and confusing about their policies 8) Even though we could not get the exact public relations strategies from the interviewed schools, but we are able to sort them out and get the overall picture of the school guidelines.
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York, Penny. "Community college leaders : building community connections." Thesis, 2001. http://hdl.handle.net/1957/32581.
Full textAbstract:
The study established how community college leaders establish connections
with other community leaders. Connections that form broad and inclusive networks
can be used to develop positive social capital in communities. Results showed that
new community college leaders follow a pattern of community engagement
including the identification of other leaders, making contacts, and extending
relationships through community and personal activities. No particular set of
personality characteristics is required for the development of community
connections. Methods of developing community connections vary depending upon
leader, college, and community characteristics. The development of connections is
expedited by frequent attendance at events, membership in organizations, and the
assistance of college staff. The development of community connections is based on
sets of skills that can be learned. Skills learned in the development of community
connections can be adapted and transferred from one setting to another. Community
college leaders tend to define the results of their community connections by college
outcomes rather than by community impact. Community college leaders tend not to
have broad and inclusive networks that include informal and social service
community leaders. New community college leaders and their staffs can use the
results of this study to better prepare for the establishment and maintenance of
leadership networks that build community.Graduation date: 2001
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Kelley, Roger. "Decision Making at College Student Newspapers." 2012. http://digital.library.duq.edu/u?/etd,154115.
Full textAbstract:
This study provides a literature review of presidential leadership styles, how college presidents communicate with constituencies, shared student governance and independence of student newspapers. The study involved two surveys: one to Pennsylvania college public relations directors and a second to Pennsylvania college student editors. The combined survey results examined whether presidential leadership style affected interactions with faculty, administration and student newspapers. The study concluded that the type of presidential leadership style did not correlate with interactions with student newspapers or the paper's coverage of the president, that there was no correlation between the independence of newspapers and its treatment of the president and that an institution's religious or secular structure had no influence on the president's interactions with the student newspaper.School of Education
Interdisciplinary Doctoral Program for Education Leaders (IDPEL)
EdD
Dissertation
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Pratt, Angela N. "Integrated Impression Management: How NCAA Division I Athletics Directors Understand Public Relations." 2010. http://trace.tennessee.edu/utk_graddiss/905.
Full textAbstract:
The sport industry has become an enormous cultural and economic force across the globe. Yet it is one that is largely understudied in regards to public relations. In the United States, intercollegiate athletics—particularly football and men’s and women’s basketball—garners a tremendous amount of attention from media, the government, sports fan communities, merchandisers and scholars. However, there is scant research on public relations within intercollegiate athletics departments.
Therefore, the purpose of this study is to learn how intercollegiate athletics directors (ADs) from National Collegiate Athletic Association (NCAA) Division I institutions with major basketball programs understand public relations, overall and in the context of men’s and women’s basketball coaches. For this study, a phenomenological approach was used. Twelve ADs were interviewed, and their transcripts were analyzed using comparative analysis procedures.
The findings show that the overall understanding of public relations to the participants is integrated impression management: a combination of image, message, and action/interaction. The ADs associated public relations with marketing, branding, communication, media relations, community/university relations, fundraising and crisis management. They expressed a range of responsibility within their organizations for public relations, as well as related issues and challenges. They also associated some specific responsibilities and challenges regarding public relations to the context of men’s and women’s basketball coaching. The results of this study imply that despite some scholars’ insistence that public relations is a distinct discipline from marketing, executives do not necessarily separate the two.
The findings of this study aid in understanding how public relations might be evolving within intercollegiate athletics. Learning how those with power and influence in this industry understand public relations can help intercollegiate athletics departments with the root and ramifications of some major challenges. For scholars, this presents an opportunity to test and develop theory, as well as to identify trends, changes and solutions for public relations in an industry with cultural power and influence.
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"Die konstruksie van 'n skaal vir blanke studente se houding teenoor Swartes se deelname aan demokratiese politieke instellings." Thesis, 2015. http://hdl.handle.net/10210/13351.
Full textAbstract:
M.A. (Psychology)The improvement of the attitudes of members of all race groups towards other groups appears to be an essential precondition for the promotion of constructive intergroup relations in South Africa. At present, whites play a dominant role in South African politics. Relevant research has shown that Afrikaans-speaking whites have more negative attitudes towards other race groups than English-speaking whites. Afrikaans-speaking white students are identified as an important target group for attitude-modification programmes: it is likely that this group contains a number of future leaders and opinion- formers with regard to attitudes towards other race groups. This group is also accessible for research. As an attitude object, "other race groups" is very diffuse and difficult to define. A more specific attitude object is used in this dissertation, namely "black participation in democratic political institutions in South Africa". This attitude object can be clearly defined, and probably has a central position· in the race attitudes of Afrikaans-speaking whites in South Africa. An appropriate measuring instrument with adequate psychometric properties is an essential requirement for research which relates to the improvement of the attitudes of a target group towards an attitude object. A literature survey of research which involves the psychometric assessment of race attitudes in South Africa indicates that an appropriate measuring instrument which offers an adequate psychometric assessment of the attitudes of Afrikaans-speaking, white students towards black participation in democratic political institutions in South Africa has not yet been developed.
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Wells, Rossano Strike. "Spatial density : the pervasive nature of racial segregation in the new democratic South Africa : 'a descriptive study of how a sample of students at the University of KwaZulu-Natal (Pietermaritzburg) use social space'." Thesis, 2004. http://hdl.handle.net/10413/2593.
Full textAbstract:
The present study investigated the nature of desegregation as observed by the use of space by the diverse racial groups at the University of KwaZulu-Natal (Pietermaritzburg). The researcher observed and recorded participants as they used the Hexagon Cafeteria at the University. Observations and systematic recordings were conducted in the first week in term on Monday and Tuesday over four consecutive weeks. Participants were recorded as they sat at a table and when they left the table. Their race, gender, time and table number were captured, forming data for the final analysis. The study revealed that black students were the least represented race group, in number, and were the mostly segregated from the other racial groups. Perhaps this study would have yielded different results if there were a higher proportion of black students throughout the six-day observational period. Indian students were the majority at the Cafeteria in comparison to other racial groups. It seems that the Hexagon Cafeteria is a popular meeting place for most Indian students. It can also be speculated that the Hexagon Cafeteria appears to be an ideal meeting place for most female students as they outnumbered the male students throughout the six-day observational period. Despite persistent racial segregation, points of contact (integration) were observed between the three racial groups.Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2004.
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Skosana, Delphia Sibongile. "An integrated communication strategy as an enabling tool for increasing graduate employment potential." Thesis, 2017. http://hdl.handle.net/10500/25707.
Full textAbstract:
Text in EnglishIn its proposal of a communication strategy that will be of use as an enabling tool for increasing graduate employment potential, this study contributes uniquely to the discipline of communication. It envisages that communication takes into consideration the involvement of the key stakeholders, namely: government, labour market, education system, and media. Amid unemployment challenges that affect the majority of the population, media is regarded as a powerful tool to reach the majority of the population. With specific regard to graduate unemployment, media-driven interaction with unemployed graduates is not as efficient as it should be. Factors contributing to graduate unemployment are identified as career choices, skills shortage, job opportunities, career development, work experience, skills development, entrepreneurial skills, internships, and access to the labour market. It is also important to note that media is regarded as tool for disseminating information about such factors. In order to address this problem, the study establishes an integrated communication strategy that will be of use as an enabling tool for increasing the potential of graduate employment. The role of such communication could be applicable in various ways, such as organisational communication, business communication, public communication, personal communication, interpersonal communication, etc. This study locates itself in the domain of public communication because information about unemployment issues is a matter of public concern. This study adopts mixed research methodologies, with a survey research design—in order to gather data from the graduate students at a University of Technology. The study found that while social and print media are highly preferred and used due to their accessibility, there is a need to stress their use with regard to employment search. The main concepts that contributed to the establishment of the strategy included strategic communication, unemployment and media. It must be here noted that, for purposes of this study, strategic communication was informed by a confluence of the constitutive model of communication, systems theory, and situational theory of publics. The phenomenon of unemployment is informed by unemployment approaches, on the one hand, and the Maslow theory of needs, on the other. Furthermore, the understanding of the concept of media is informed by mass communication approaches and media richness theory. This thesis expects that, as an outcome, such a communication strategy would increase graduate employment potential. Public relations planning model is applied in the study in order to guide the implementation of the proposed communication strategy.
Communication Science
D. Litt. et Phil. (Communication Science)
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Fourie, Letitia Engela. "The role of social media as an information source in the decision making of students when selecting a university." Diss., 2015. http://hdl.handle.net/10500/19071.
Full textAbstract:
Social media is an important part of the everyday lives of young and old alike. Consumers
today turn to online sources more and more to help them make decisions. They ask for
advice online on purchases they want to make and read extensive reviews that help them
to make a purchase decision.
With a broad literature review conducted, it was noted that in the past traditional media
was mainly used by students as information sources in their decision-making process. The
purpose of this study was to determine what role social media as an information source
has in the decision making of students when selecting a university. Data was collected
from University of South Africa students by means of an online questionnaire. The sample
was selected using probability sampling in the form of simple random sampling.
The results of this study indicated that students use social media as an information source
to some extent when making a decision about a university. Social media was found to be a
credible source of information albeit it only has a slight influence on their decision-making
process. Students are present online and use social media mostly on their cell phones for
entertainment purposes. Universities should take note of the role that social media plays in
the lives of students. It can enable them to better market their institutions to potential
students.Business Management
MCOM (Business Management)