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Journal articles on the topic 'Merchandising'
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Wu, Bo, Xiufen Xie, Weicheng Ke, Huiying Bao, Zhilan Duan, Zhenyu Jin, Xiaoqun Dai, and Yan Hong. "Merchandising for Sustainable Fashion: A Systematic Literature Review." Sustainability 14, no. 20 (October 18, 2022): 13422. http://dx.doi.org/10.3390/su142013422.
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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by apparel companies and academia. The existing reviews on sustainability aspects focus on material, recycling, and life-cycle aspects. However, less attention has been paid to the sustainable merchandising aspects of apparel. Therefore, this paper presents a systematic literature review of this topic. We summarize the relevant research on sustainable merchandising from a merchandising perspective and systematically review the relevant theories and cases of sustainable merchandising for the relatively blank field of sustainable brand merchandising for apparel. We have achieved the purpose of integrating the analysis of factors influencing sustainable merchandising, and merchandising strategies. Additionally, on this basis, we discuss how brands can combine social responsibility with merchandising to develop and enjoy the profit space brought by merchandising while assuming and promoting their own brand responsibility. This literature review is based on journal articles, book chapters, and conference papers from the Web of Science (WOS) database and Google Scholar. Through an in-depth analysis of the existing literature, this paper provides an overview of the research topic, the sustainable merchandising of apparel, from a merchandising perspective and discusses the shortcomings of existing merchandising strategies. The findings reveal that there are drawbacks to the current apparel merchandising strategies such as low feasibility, ignoring the driving power of the market, weak consumer awareness, consumer culture, and lack of government intervention and support. This has resulted in the slow development of clothing brands in the sustainable merchandising market. The results of this study provide direction for the development of future sustainable merchandising strategies. It guides policymakers and practitioners to develop relevant strategies for sustainable merchandising in order to provide better market space for sustainable merchandising of apparel.
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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (May 21, 2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.
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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.
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Nikolaeva, М. А., and P. A. Kotov. "Possibilities and necessity of using merchandising in current conditions." Lizing (Leasing), no. 3 (May 23, 2023): 19–26. http://dx.doi.org/10.33920/vne-03-2303-04.
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The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the possibilities and advantages of using a neural network to increase the efficiency of merchandising activities are identified. It has been found that the effective use of merchandising is based on the use of the principles and rules of merchandising, taking into account the latest advances in sales technology, including neural networks.
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Lind, Stephen J. "Merchandising Snoopy." Journal of General Management 44, no. 1 (October 2018): 27–43. http://dx.doi.org/10.1177/0306307018788804.
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The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distributing a product to a new market, (b) active oversight structured into the licensing scheme is critical for maintaining brand integrity, and (c) division of authority that relies on localized partnerships within that structure of oversight is necessary to allow for the desired adaptation key to success.
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Link, Carl K. "Internal Merchandising." Cornell Hotel and Restaurant Administration Quarterly 30, no. 3 (November 1989): 48–57. http://dx.doi.org/10.1177/001088048903000316.
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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (June 18, 2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.
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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
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Batko, Ewa. "Zastosowanie merchandisingu w handlu na przykładzie sieci sklepów Delikatesy Centrum." Annales Universitatis Paedagogicae Cracoviensis Studia Geographica 17 (January 10, 2022): 29–43. http://dx.doi.org/10.24917/20845456.17.3.
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Przedmiotem rozważań w niniejszej pracy jest merchandising, jego geneza, spotykane w literaturze przedmiotu ujęcia i stosowane jego techniki w badanej sieci sklepów. Celem niniejszego artykułu jest przedstawienie wybranych elementów merchandisingu handlowego i zbadanie czy klienci sieci sklepów Delikatesy Centrum (DC) zauważają ich wpływ podczas dokonywania zakupów. Przedstawiono definicję, istotę pojęcia oraz rodzaje merchandisingu, objaśniono procedurę badawczą i zaprezentowano wyniki przeprowadzonych badań ankietowych. Materiałem źródłowym do badań była literatura przedmiotu dotycząca genezy jak i szeroko rozumianych zagadnień merchandisingu. W przeprowadzonych badaniach użyto także kwestionariusza ankiety wykonanego za pomocą Formularzy Google (Google Forms), udostępnionego za pomocą komunikatorów internetowych, dzięki niemu uzyskano opinie klientów na temat wpływu merchandisingu na ich zachowania i nastrój w sklepie. Jak wynika z badań ponad połowa ankietowanych wskazała, że bodźce słuchowe wpływają na ich nastrój podczas dokonywania zakupów. Nabywcy zwracali również uwagę na rozkład towaru w obrębie sali sprzedażowej. Stwierdzono, że klienci sieci sklepów Delikatesy Centrum (DC) zauważają wpływ zastosowanych technik merchandisingu na swoje zachowanie czy decyzje zakupowe.
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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.
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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
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Karabıyık, H. Çağatay, and Mahmut Nevfel Elgün. "An examination about merchandising: How merchandising should be defined as a theory and practice?" Business & Management Studies: An International Journal 9, no. 1 (March 25, 2021): 155–63. http://dx.doi.org/10.15295/bmij.v9i1.1743.
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Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with components of all online and physical stores –provided that it interactively complies with the monolith marketing strategies- to fulfil their purchasing behaviour. Finally, the suggested definition was separated and explained to support the approach of this study. So, this study suggests a new definition of the merchandising concept to enhance both practise and theory.
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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (September 1, 2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.
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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.
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Araujo, Myvrian Hazy Braga de, Henrique César Melo Ribeiro, and Elaine Pontes Bezerra. "VISUAL MERCHANDISING: a Vitrine e sua Influência no Comportamento do Consumidor." Revista de Gestão e Contabilidade da UFPI 4, no. 2 (December 15, 2017): 56. http://dx.doi.org/10.26694/2358.1735.2017.v4ed25668.
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A exposição dos produtos e seu visual no ponto de venda são ações realizadas pelo visual merchandising, que busca dar visibilidade aos produtos e influenciar o comportamento do consumidor, sendo a vitrine, uma das ferramentas do visual merchandising. O objetivo geral do presente estudo é entender como as ações do visual merchandising aplicado na vitrine buscam influenciar o comportamento do consumidor. No referencial teórico estão explanados os seguintes temas: Marketing e Varejo, Merchandising e Visual Merchandising, A Vitrine, Comportamento do Consumidor e Percepção Visual do Consumidor. Quanto à metodologia a pesquisa é qualitativa, exploratória, descritiva e explicativa, bibliográfica, documental e estudo de casos múltiplos, pois foram entrevistados profissionais responsáveis pelo visual merchandising e vitrine de três lojas de departamento de roupas e acessórios. A análise e discussão possui triangulação dos dados por meio de observação, entrevista e documentos de websites. Os objetivos da pesquisa foram atingidos, pois, os resultados encontrados mostram que as lojas buscam se comunicar com seus consumidores por meio da vitrine, despertando o desejo pela compra de determinados produtos e, ainda, focam no público-alvo, mediante treinamentos e estudos acerca do visual merchandising e da vitrine.PALAVRAS-CHAVE: Visual merchandising. Comportamento do Consumidor. Vitrine.
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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (December 30, 2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.
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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence, visual merchandising is important for strategic marketing decisions to increase both the sales and the communication effect of the stores.
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Ifezouane, Jihane, Soufiane El Marrakchi, Fadoua Berdi, and Mohamed Adnane El Wartiti. "Merchandising in Moroccan pharmacies." Batna Journal of Medical Sciences (BJMS) 8, no. 1 (June 4, 2021): 42–45. http://dx.doi.org/10.48087/bjmsoa.2021.8108.
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Objectifs. Le but de cette enquête était d’évaluer le degré d’implémentation des principes et approches de merchandising au niveau des pharmacies d’officine au Maroc, et d’en déduire l’intérêt d’une étude à large échelle qui pourrait aboutir à l’élaboration d’un modèle conceptuel efficace et adapté aux spécificités du contexte Marocain. Matériels et Méthode. Nous avons établi un questionnaire anonyme s’adressant aux titulaires d’officines. Ce questionnaire semi directif renfermant 14 questions, repartis en 6 principales parties : La 1ère renseigne sur le profil de l’officine en question, La 2ème et la 3ème partie évalue le degré de connaissance et d’utilisation des techniques de marchandising par les pharmaciens d’officine. La 4ème et la 5ème partie portent sur la gestion du merchandising au sein de la pharmacie et l’utilité commerciale de cette technique. Enfin, la dernière partie porte sur la formation en merchandising. Résultats et discussion. 62 pharmaciens d’officine ont répondu au questionnaire. La majorité des pharmaciens titulaires ont déclaré l’utilisation des techniques du merchandising pour les raisons suivantes : Augmenter les ventes, et clarifier l’offre. 59,6 % des pharmaciens pensent que le merchandising a une place importante surtout pour les produits parapharmaceutiques. Le merchandising à l’officine a un impact positif sur la pharmacie. Ainsi 79,2% des pharmaciens affirment que l’amélioration du merchandising dans leur espace de vente leur a permis d’apprécier une augmentation de la rentabilité de l’officine (vente, fidélisation, panier d’achat). Cette étude auprès des pharmaciens titulaires a permis de montrer l’intérêt que les pharmaciens commencent à donner au Merchandising et à ses techniques. La grande majorité des interrogés ont affirmé que le merchandising est devenu une méthode indispensable dans la stratégie de différenciation et un outil incontestable de développement de la pharmacie. Mots clés : Techniques Merchandising, Pharmacie d’officine, ventes.
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Dewanti, Retno, Jefry Leonard, and Tjia Fie Tjoe. "Peran Pembelian Spontan dalam Menentukan Citra Merek Café." Binus Business Review 3, no. 2 (November 30, 2012): 819. http://dx.doi.org/10.21512/bbr.v3i2.1364.
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Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.
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Kim, Changju, and Katsuyoshi Takashima. "Effects of retail organisation design on improving private label merchandising." European Journal of Marketing 53, no. 12 (December 3, 2019): 2582–603. http://dx.doi.org/10.1108/ejm-03-2018-0194.
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Purpose This paper aims to examine empirically whether and under what organisational design conditions retailers can benefit from private label (PL) merchandising improvement. Design/methodology/approach The study tests hypotheses using a structural equation model and data obtained from general merchandise managers at 190 supermarket retailers in Japan. Findings The results reveal that both centralised merchandising authority and store cooperation between merchandising and store divisions motivate PL merchandising improvement, which strengthens PL competitiveness. In addition, outcome-based merchandiser control strengthens the positive relationship between store cooperation and PL merchandising improvement. However, regarding centralised merchandising authority, it is found that outcome-based control had no significant moderating effect. Research limitations/implications To generalise the findings, it may be desirable to reflect data from store divisions for at least two constructs of interdepartmental structure and coordination. Also, it will remain a challenge to produce objective financial outcomes, such as sales, profits or market share, of PL merchandise to empirically test PL contributions to a retail store or company. Practical implications It is important for retail managers to understand their merchandisers’ efforts and behaviours to continuously improve PL merchandising activities. It is strongly recommended that retail managers continue to find ways to motivate their merchandisers. Originality/value Drawing on the philosophy of continuous improvement, this study suggests a novel approach to retail merchandising management that investigates how organisational design can influence better PL merchandising. To highlight the growing role of retail merchandisers, often ignored in the PL literature, this study advances this knowledge about the organisational design–strategic behaviour linkage by empirically testing interactions between different aspects of retail organisation design.
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Cant, M. C., and Mrs Y. Hefer. "Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores." Journal of Applied Business Research (JABR) 28, no. 6 (October 26, 2012): 1489. http://dx.doi.org/10.19030/jabr.v28i6.7356.
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Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on consumer perceptions. Consumers perceptions towards visual merchandising displays are investigated and evaluated in this study. The primary research question that was posed in this study was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and nave sketches. The data was analysed by means of a thematic analysis process. The main conclusions that can be drawn from this research is that the perceptions of visual merchandising displays are subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store.
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Kalesnikoff, Douglas, and Michael Hernik. "Castries Merchandising Inc." Accounting Perspectives 18, no. 4 (December 2019): 239–47. http://dx.doi.org/10.1111/1911-3838.12212.
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Wilson, Paul. "Waiting room merchandising." In Practice 34, no. 7 (July 2012): 426–28. http://dx.doi.org/10.1136/inp.e3839.
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Isaac, B. "Merchandising intellectual property." Journal of Intellectual Property Law & Practice 3, no. 3 (March 1, 2008): 202–3. http://dx.doi.org/10.1093/jiplp/jpn008.
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Buttle, Francis. "Travel agency merchandising." International Journal of Hospitality Management 5, no. 4 (January 1986): 171–75. http://dx.doi.org/10.1016/0278-4319(86)90017-4.
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Usselman, M. C. "Merchandising Malleable Platinum." Platinum Metals Review 33, no. 3 (July 1, 1989): 129–36. http://dx.doi.org/10.1595/003214089x333129136.
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In the year 1800 Tennant and Wollaston agreed to share the expenses of a joint chemical enterprise, the most profitable aspect of which was to become the production and sale of malleable platinum. It is generally known that Wollaston was responsible for the chemical and metallurgical innovations which yielded a reliable process for the production of the metal. Although the role of Tennant was crucial in the establishment of the partnership, his well-known inability to bring projects to a successful conclusion created strain in the partnership, and his practical contributions amounted to little. Thus Wollaston fully deserves the credit given to him for the production of malleable platinum.
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P, Pradeep, Keertan C, and Harshini S. "AI in Visual Merchandising." International Journal of Research Publication and Reviews 4, no. 10 (October 2, 2023): 1257–61. http://dx.doi.org/10.55248/gengpi.4.1023.102627.
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Nikolaeva, M. A., and E. N. Stetsyuk. "Practice of applying merchandising principles in a retail enterprise." Lizing (Leasing), no. 2 (April 14, 2023): 38–44. http://dx.doi.org/10.33920/vne-03-2302-05.
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The article discusses the main marketing elements: its purpose, objectives, general and specific principles and rules, as well as its levels.The author's definition of the term «merchandising» is given. It has been established that the use of merchandising in retail trade has an economic and social effect, as it allows not only to increase the efficiency of financial and economic activities, but also brings significant benefits to consumers, which makes it possible to attribute merchandising to innovative marketing communications. The practice of applying the principles and rules of merchandising in one of the chain stores in Moscow is considered.
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Kamu, Fabio Falentino, James D. D. Massie, and Ferdinand J. Tumewu. "ANALYZE THE EFFECT OF VISUAL MERCHANDISING AND BRAND IMAGE ON CUSTOMER PURCHASE INTENTION CASE STUDY: STARBUCKS CUSTOMER IN MANADO CITY." Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi 11, no. 1 (January 13, 2023): 108–16. http://dx.doi.org/10.35794/emba.v11i1.45580.
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This research aims to analyze the effect of visual merchandising, and brand image on customer purchase intention at Starbucks Customer in Manado. The independent variables used in this research are visual merchandising and brand image, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert Scale. The sample is customer who have shopped in Starbucks Manado. Test instruments are performed usingV alidity and Reliability Tests. The regression result show that visual merchandising and brand image have a positive and significant effect on purchase intention through Starbucks Manado. Keyword: visual merchandising, brand image, purchase intention
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Maulina, Yuliatika Putri, and Ety Dwi Susanti. "Pengaruh Promosi dan Merchandising terhadap Impulse Buying melalui Shopping Emotion sebagai Variabel Intervening." Jurnal Ilmu Komputer dan Bisnis 12, no. 2a (December 2, 2021): 204–17. http://dx.doi.org/10.47927/jikb.v12i2a.223.
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Penelitian ini bertujuan untuk mengetahui : (1) pengaruh promosi dan merchandising terhadap shopping emotion pada produk pakaian di Royal Plaza Surabaya; (2) pengaruh promosi, merchandising, shopping emotion terhadap impulse buying produk pakaian di Royal Plaza Surabaya. Polpulasi penelitian ini adalah konsumen yang pernah membeli dan menggunakan produk pakaian di Royal Plaza Surabaya. Dalam penelitian ini menggunakan sampel yaitu sebanyak 100 responden. Teknik pengambilan sampel yaitu dengan Teknik purposive sampling dengan kriteria konsumen berusia ± 17 tahun keatas dan pernah membeli produk pakaian di Royal Plaza Surabaya. Teknik analisis data menggunakan Partial Least Square dengan software smartPLS 3.0. Hasil penelitian ini menunjukkan bahwa promosi dan merchandising memiliki pengaruh yag positif dan signifikan terhadap shopping emotion. Demikian juga promosi, merchandising dan shopping emotion memiliki pengaruh positif dan signifikan terhadap impulse buying. Secara tidak langsung promosi dan merchandising berpengaruh positif dan signifikan terhadap impulse buying melalui shopping emotion.
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Muñoz Leiva, Francisco, Mª Eugenia Rodríguez López, and Francisco Liébana Cabanillas. "Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico." Revista de Estudios Empresariales. Segunda Época, no. 1 (July 21, 2020): 50–74. http://dx.doi.org/10.17561//ree.v2020n1.5.
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En este artículo aparecen los resultados de un análisis bibliométrico centrado en la comunidad académica y profesional interesada por el estudio del merchandising de autoservicio (self-service merchandising) o marketing en el punto de venta. El objetivo es identificar los temas pasados y actuales, predecir las tendencias emergentes y proporcionar una perspectiva longitudinal sobre la investigación que ha tenido lugar entre 1960 y 2019, a partir de unos 700 artículos extraídos de la base bibliográfica Scopus. Por tanto, este enfoque proporciona el análisis más exhaustivo de la historia del merchandising en las últimas seis décadas.
Algunos de los hallazgos muestran que la década pasada se caracterizó por el estudio de simuladores como CAD, y de la gestión de la cadena de suministro aplicado al sector textil. Si bien, el merchandising visual no es algo nuevo, se trata una temática emergente en este campo de investigación que irá integrando el papel del merchandising virtual, la atmósfera del establecimiento y la aplicación de técnicas de escaparatismo. En esta década, la publicidad aparece como un tema general o transversales a otras temáticas. Y el futuro pasará por la aplicación de la realidad virtual y la realidad aumentada al caso del e-merchandising.
Las conclusiones y futuras líneas de investigación contribuyen a avanzar en el conocimiento y la comprensión de la literatura académica sobre el merchandising o el marketing en el punto de venta.
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Mabel, O. Lopez. "Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour." International Journal of Business and Technopreneurship (IJBT) 13, no. 2 (July 3, 2024): 117–32. http://dx.doi.org/10.58915/ijbt.v13i2.950.
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Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchandise plays in the behaviour of impulse buying. A random sample of 436 people was taken from a variety of fashion retail establishments located in shopping malls for this study. The research indicates that customers' impulse buying intentions are influenced by visual merchandising in the form of window displays, in-store form displays, floor merchandising, and promotional signage. The findings of the study also demonstrated that there is a crucial connection between many types of retail merchandising, including window displays, in-store forms, floor merchandising, and promotional signage. This indicates how vital it is for owners of fashion retail stores to provide their clients with the appropriate store environment and formulate plans to better understand their requirements. As a result, it is essential that the visual stimuli and the atmosphere be useful while also being calming.
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Paramonov, G. V., and L. V. Berketova. "Merchandising – a way to attract and retain customers." Proceedings of the Voronezh State University of Engineering Technologies 84, no. 3 (March 16, 2023): 454–59. http://dx.doi.org/10.20914/2310-1202-2022-3-454-459.
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Merchandising, as one of the branches of marketing, is currently a rapidly developing field. It is noted that this term is approaching in number of formulations to the multi-valued term "quality". The authors of the article consider the concept of "merchandising" of goods. A general classification of merchandising (manufacturer and seller) is given, as well as its types (category and visual). The main techniques of merchandising include the following types: manipulating the flow of store visitors; positioning shelves; allocating limited space between competing offerings; using materials at the point of sale and installing special displays. It is noted that the consumer receives up to 80...86% of information through the most important sensory modality - vision. Due to the understanding of the importance of vision and sense of aesthetics and taste in merchandising has appeared a whole separate area - visual merchandising. This article discusses 25 types of POS materials ("Points of Sale Materials"). These include advertising wobblers, shelf talkers, hardposters, teabaggers, dorhangers, jumbies, magnetic bookmarks, nekhengers, menhoders and others. Examples are given of the use of basic merchandising principles in practice: bierdeckel - as an active advertising of the institution and drinks; the location of posters (or billboards) in front of the entrance to the public catering establishment; advertising stands in retail outlets for consumer appreciation of new foods; moulage dishes or popular products to attract consumer attention in stores, catering establishments and exhibitions; life-size figures, etc. POS materials should be aimed at performing five steps or stages of sale in terms of influencing the customer: attracting attention, arouse interest, creating desire, building confidence and direction of action. It is noted that the effective promotion of goods, works and services is possible only when the implementation of merchandising principles are approached from the positions of a systematic approach, which includes methodological work on teaching and training of specialists, merchandisers
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Indana Zulfa, Nina Maharani, and Septiana A. Estri Mahani. "Pengaruh Store Atmosphere dan Visual Merchandising terhadap Niat Beli pada Toko Kue Mamayudesserts." Bandung Conference Series: Business and Management 4, no. 1 (February 29, 2024): 703–8. http://dx.doi.org/10.29313/bcsbm.v4i1.11762.
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Abstract. This study aims to find out how the description of store atmosphere, visual merchandising and purchase intention at Mamayudesserts cake shop, as well as how much influence store atmosphere, visual merchandising has on purchase intention. This research is a type of descriptive and verification research using quantitative research methods, the sampling technique used in this study is non-probability sampling, namely purposive sampling, the population in this study are consumers who have purchased food products at Mamayudesserts cake shop with a sample of 100 respondents. The data analysis used in this research is descriptive analysis and verification using multiple linear regression analysis, f test, t test, and coefficient of determination. The results of this study indicate that store atmosphere partially has a significant effect on purchase intention, visual merchandising partially has a significant effect on purchase intention, and store atmosphere and visual merchandising simultaneously purchase intention.
Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran store atmosphere, visual merchandising dan niat beli pada toko kue mamayudesserts, serta seberapa besar pengaruh store atmosphere, visual merchandising pada niat beli. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan Mamayudesserts dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan verifikatif menggunakan analisis regresi linier berganda, Uji f, Uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa store atmosphere secara parsial berpengaruh signifikan terhadap niat beli, visual merchandising secara parsial berpengaruh signifikan terhadap niat beli, serta store atmosphere dan visual merchandising secara simultan berpengaruh terhadap niat beli.
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Borges, Gustavo Da Rosa, and Michel Sullivan Fontoura. "A INFLUÊNCIA DO MERCHANDISING EM SUPERMERCADOS NAS COMPRAS DOS CONSUMIDORES DE DOM PEDRITO/RS." Revista Gestão e Organizações 7, no. 1 (June 21, 2022): 27. http://dx.doi.org/10.18265/2526-2289v6n1p27-42.
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<p>O respectivo trabalho aborda a influência do merchandising em supermercados na ótica de consumidores de Dom Pedrito, tendo por objetivo geral, verificar se os consumidores dos supermercados do município são influenciados pelo merchandising durante a compra. Para tanto, realizou-se um estudo descritivo e quantitativo com a participação de 300 consumidores. Estes foram abordados após as suas compras em dois supermercados do município. Após analise dos dados, por meio de estatística descritiva, Teste-T e Regressão, descobriu-se que o merchandising representa uma baixa influência na compra dos consumidores em supermercados, e o nível dele é a mesma entre homens e mulheres; assim como, nos dois estabelecimentos pesquisados. Por fim, evidenciou-se que o tempo dentro do supermercado não tem relação com o merchandising. Os resultados indicam que para a amostra pesquisada, o merchandising tem pouca influência sobre as compras, sendo relevantes, estudos futuros no sentido de verificar se isto é uma característica de pequenos municípios.</p>
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Novia, Jessica. "The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable." Winners 16, no. 1 (March 31, 2015): 1. http://dx.doi.org/10.21512/tw.v16i1.1537.
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This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.
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Kartika Dewi, Ni Luh Made, and Eka Sulisyawati. "PENGARUH MERCHANDISING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN INDOMARET DI KOTA DENPASAR." E-Jurnal Manajemen Universitas Udayana 9, no. 1 (January 3, 2020): 40. http://dx.doi.org/10.24843/ejmunud.2020.v09.i01.p03.
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Penelitian ini bertujuan untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh merchandising terhadap loyalitas pelanggan.Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel sebanyak 120 sampel. Penentuan sampel menggunakan teknik non probability sampling, dengan metode purposive sampling. Metode pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan pada penelitian ini adalah teknik analisis jalur (path analysis).Berdasarkan hasil penelitian yang dilakukan, ditemukan bahwa kepuasan pelanggan berpengaruh positif dan signifikan dalam memediasi hubungan antara pengaruh merchandising dengan loyalitas pelanggan Indomaret di Kota Denpasar. Berdasarkan hasil penelitian maka disarankan bagi pihak Indomaret untuk lebih memperhatikan pengelolaan merchandising agar lebih mampumeningkatkan kepuasan pelanggan untuk menjaga dan meningkatkan loyalitas pelanggan.
Kata Kunci : loyalitas pelanggan, kepuasan pelanggan, merchandising
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Mayang Dewinda Putri and Gerry Hamdani Putra. "Pengaruh Pengendalian Internal Dan Moralitas Individu Terhadap Kecenderungan Kecurangan Akuntansi Pada Perusahaan Dagang Di Kota Padang." Jurnal Kendali Akuntansi 1, no. 2 (April 30, 2023): 82–97. http://dx.doi.org/10.59581/jka-widyakarya.v1i2.187.
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The tendency of accounting fraud has attracted a lot of media attention and has become an issue that is often heard and important in the eyes of world business people. Not only in the BUMN sector but also in companies engaged in Merchandising. The city of Padang which is the capital of the province of West Sumatra which also has many companies engaged in Merchandising. The purpose of this study was to determine how the effect of the effectiveness of internal control and individual morality on the tendency of accounting fraud in merchandising companies in the city of Padang. This type of research is quantitative research. The population used in this study were all employees who carry out accounting duties and functions in merchandising companies in the city of Padang. Data were collected by distributing questionnaires directly to the respondents concerned. The data analysis technique used is multiple linear regression with the help of SPSS 22. The results showed that the effectiveness of internal control had no effect on the tendency of accounting fraud in merchandising companies in the city of Padang, while the individual morality had a negative effect on the tendency of accounting fraud in merchandising companies in the city of Padang.
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Ралык, Д. В., and Я. Г. Саямова. "Merchandising in the digital transformation of retail." Экономика и предпринимательство, no. 9(122) (October 3, 2020): 1203–7. http://dx.doi.org/10.34925/eip.2020.122.9.236.
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В данном исследовании актуализированы понятия мерчандайзинга с позиций маркетинга и логистики в розничной торговле, а также предпринята попытка конвергенции правил материального мерчандайзинга в электронной среде. Подтверждается низкая степень изученности проблем мерчандайзинга интернет-магазина в мировом научном сообществе, где акцент больше смещен в сторону возможностей и перспектив инновационных цифровых технологий в розничной торговле. Обосновывается применимость термина «виртуальный» к мерчандайзингу в электронной коммерции, его правомерность употребления на ряду с характеристиками «онлайн-мерчандайзинг» и «интернетмерчандайзинг». Соотносятся основные понятия, принципы, основные цели и вспомогательные целевые установки, поле действий и процедуры. Results of the postindustrial In this study, the concepts of merchandising are updated from the standpoint of marketing and logistics in retail, and an attempt is made to converge the rules of material merchandising in the electronic environment. The low degree of study of the problems of online store merchandising in the world scientific community, where the emphasis is more shifted towards the possibilities and prospects of innovative digital technologies in retail, is confirmed. The article substantiates the applicability of the term "virtual" to merchandising in e-commerce, its legitimacy along with the characteristics of "online merchandising" and "Internet merchandising". The basic concepts, principles, main goals and auxiliary targets, the field of action and procedures are correlated.
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Seleznova, Olha, Olena Rudinska, and Nataliia Kusyk. "The Influence of Visual Merchandising on the Formation of Customer Loyalty." Marketing and Digital Technologies 4, no. 3 (September 25, 2020): 44–54. http://dx.doi.org/10.15276/mdt.4.3.2020.5.
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The aim of the article. In modern conditions, marketing exists on a border between the traditional and the digital. The visual merchandising affects not only stationary but also online stores. It must be adapted to volatile trading conditions and be adapted to consumer behavior and needs. The authors believe that the ultimate goal of modern marketing is not only in the purchase of goods or services, but in the achievement of customer loyalty as well. Because in the changing of conditions of the economies of countries, high load of information, oversaturation of commodity markets and accelerating the overall pace of society, there is a need to form loyalty to their own customers for the survival of enterprises. Convenience of purchase, the level of service quality, price, quality and compliance with existing trends in the goods are the main motivation to the purchase and a prerequisite to the formation of loyalty. The aim of the article is to substantiate the influence of visual merchandising on the formation of customer loyalty on the example of a stationary and online store. The results of the analyses. The article investigates the tools of visual merchandising of a stationary and online store in the context of its influence on the formation of customer loyalty. The influence of modern marketing trends on the concept of AIDA and its transformation into 5A is revealed. The step-by-step content of the buyer's path from the stage of knowledge to the stage of propaganda is detailed and described. The essence of visual merchandising and the composition of its main elements are given. It has been shown how visual merchandising influence customer loyalty at the stage of purchasing through visual elements such as lighting, colors, fonts, signs, shop windows, shelves and cabinets, position of goods at the point of sale, place of store, etc., which in combination form impressions of the buying process and consumer satisfaction. There are revealed the tasks and tools of visual merchandising with details and descriptions of most of them. It is justified the choice of the store for conducting a study of the impact of visual merchandising on customer loyalty. The difference between the tools of visual merchandising of a stationary and online store on the example of Zara clothing retail chain is analyzed. A brief description of Zara store is presented. The possible actions of the buyer at the stage of the purchase process and the composition of the elements of visual merchandising of the website are analyzed. The analysis of the buyer's path in a stationary store is given. It is concluded about the different advantages of both options of trade, i.e. the possibility of direct contact with goods and the possibility of remote purchase. Possible mistakes of visual merchandising in the process of loyalty formation are indicated. It is also recommended to use additional principles of visual merchandising to enhance the positive effect (the pyramid principle and the rule of three). The scientific novelty of the work is the allocation of visual merchandising as a separate tool in the process of forming customer loyalty, which is justified by the extension of the AIDA concept to 5A: to aware, to appeal, to ask, to act, to advocate. Conclusions and perspectives for further research. Visual merchandising affects customer loyalty quite indirectly, which is unnoticed by the customer. But since it provides comfort of the purchase process through visual elements such as colors, spatial compositions, shop windows, lighting, location, signs, billboards, markings, etc., its impact should be taken into account in the marketing activities of enterprises. Prospects for further development should be in more detailed studies of visual merchandising in terms of information technology used in modern marketing. Keywords: marketing 4.0, loyalty, visual merchandising, stationary store, online store.
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Deluga, Włodzimierz. "Merchandising in the Retail Trade." Marketing i Zarządzanie 45 (2016): 287–99. http://dx.doi.org/10.18276/miz.2016.45-26.
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Revelo Escobar, Diana Paola. "El Merchandising en los locales de ropa de la ciudad de Tulcán, como factor clave para incrementar las ventas." Visión Empresarial, no. 3 (December 27, 2013): 37. http://dx.doi.org/10.32645/13906852.430.
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El presente estudio contiene información recopilada sobre el nivel de aplicación del Merchandising en los locales de ropa casual de nuestra ciudad, ubicados en las calles Sucre y Bolívar, con la finalidad de conocer si este incide de una manera positiva en sus ventas.Este estudio, pretende mostrar las técnicas recomendadas por el Merchandising, que sean aplicables a nuestro entorno, con el propósito de mejorar la presentación de los almacenas de ropa, para que capten a mayor número de clientes, y así, lograr que sus ventas tengan un incremento . Primero se utilizó una ficha de observación, la cual fue aplicada en cada almacén, para tener un conocimiento general sobre la aplicación de merchandising en estos establecimientos, para corroborar esta información, fue necesario realizar entrevistas a los propietarios de los 25 almacenes, para conocer aspectos tanto del merchandising visual como del de gestión. Mientras que las encuestas aplicadas a 318 personas que demandan de estas prendas, permitieron obtener información sobre la percepción que ellos tenían de la aplicación de merchandising en los diferentes elementos, y, además se obtuvo información sobre ciertos gustos y preferencias .
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Namira Barus, Indah Shafa, and Abdhy Aulia Adnans. "The Effect of Visual Merchandising and Store Atmosphere on Purchase Decision at KKV Delipark Medan." International Journal of Research and Review 10, no. 10 (October 9, 2023): 176–81. http://dx.doi.org/10.52403/ijrr.20231023.
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This study aims to determine the effect of visual merchandising and store atmosphere partially or simultaneously on purchase decision at KKV Delipark Medan. Quantitative method is used as the design of this study with accidental sampling as the sampling method. The total sample of this study is 365 respondents. Likert scale used for data collection, the items are as follows: purchase decision scale, visual merchandising scale, and store atmosphere scale. Multiple linear regression analysis technique is used to test the hypothesis. The results of this study are as follows: (1) Visual merchandising has a positive effect towards purchase decision at KKV Delipark Medan (t = 2.668; p = 0.000); (2) store atmosphere has a positive effect on purchase decision at KKV Delipark Medan (t = 16.006; p = 0.000); (3) visual merchandising and store atmosphere has a simultaneous effect on purchase decision at KKV Delipark Medan (F = 250.991; p = 0.000). (4) The regression equation of this study is Y = 21.685 + 0.202 X1 + 0.417 X2. Keywords: Visual Merchandising, Store Atmosphere, Purchase Decision, KKV Delipark Medan.
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Saraeva, Oksana, and Anastasia Kolesova. "Reengineering of Micro-Merchandising as a Business Process Using Neurotechnologies." Baikal Research Journal 14, no. 3 (August 31, 2023): 919–29. http://dx.doi.org/10.17150/2411-6262.2023.14(3).919-929.
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The article presents a study of merchandising as a business process. The main problems in micro-merchandising are revealed. The expediency of using artificial intelligence technologies in micro-merchandising to increase its economic efficiency is substantiated. An approach to the reengineering of micro-merchandising based on a comparison of a planogram and a realogram using artificial intelligence (AI) technologies is proposed. The evolutionary stages of development of neurotechnologies are determined: from the formalization of the concept of a neural network and the representation of complex biological processes by mathematical models to the achievement of the level of human functionality in recognizing the surrounding world and predicting the future. The article analyzes foreign and domestic experience in the use of AI technologies in various areas of human life, as well as in marketing and merchandising in retail, and proposes an approach to improve the audit of the location of goods on the shelf, taking into account the replacement of intellectual human labor with artificial intelligence and the exclusion of human factors, checking the realogram and planogram using neurotechnologies. The use of artificial intelligence in reengineering is considered, an algorithm for auditing micro-merchandising as a business process is described, a problematic interview with grocery retail merchandisers is conducted, and the hypothesis about the possibility of automating a business process is confirmed. Software (Neisla application) was developed to automate the business process, its application was tested in a large regional retail chain of the Irkutsk region in Irkutsk. As a product category, "chocolate bars" are used. As a result of testing within one month, an increase in the economic efficiency of micro-merchandising as a business process was confirmed.
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Saranza, Cris, Yuri Pendon, and Glenn Andrin. "Enhancing Retail Success: A Comprehensive Analysis of Visual Merchandising Influence on Customer Engagement and Purchase Behavior in Philippine Local Retail Businesses." Journal of Business and Management Studies 6, no. 1 (January 6, 2024): 01–21. http://dx.doi.org/10.32996/jbms.2024.6.1.1.
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This study employed a quantitative approach to investigate the influence of visual merchandising practices on customer engagement and purchase behavior in retail stores in Claver, Surigao del Norte. By utilizing a descriptive survey design with 385 customer respondents, the findings revealed that retailers inconsistently observed visual merchandising practices. Despite this, the study identified a significant and high positive influence of these practices on customer engagement and purchase behavior. Notably, through multiple regression analysis, it was found that only window displays significantly predicted both customer engagement and purchase behavior, although the collective influence of visual merchandising practices remained substantial. In essence, the research emphasized the integral role of visual merchandising in encouraging customer engagement and guiding their purchase behavior, highlighting the specific relevance of window displays in this retail context.
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Ghana Putra Setiawan and Irmawati Irmawati. "Pengaruh Price Discount dan Visual Merchandising Terhadap Impulse Buying dengan Positif Emotion Sebagai Variabel Mediasi." JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur 3, no. 2 (June 20, 2023): 231–46. http://dx.doi.org/10.56456/jebdeker.v3i2.181.
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Penelitian ini bertujuan untuk menganalisis pengaruh Price Discount dan Visual Merchandising dapat mempengaruhi Impulse Buying yang di mediasi oleh Positive Emotion pada konsumen brand uniqlo di Surakarta. Penelitian ini merupakan penelitian kuantitatif dengan teknik pegambilan sampel dalam penelitian ini adalah Non-Probabillty dan dengan menggunakan metode Purposive Sampling. Pengumpulan data dalam penelitian inib dilakukan melalui penyebaran kuesioner secara online. Dengan analisis menggunakan SmartPLS, metode pengujian data yang digunakan meliputi outer model dan inner model Hasil dari penelitian ini menunjukkan bahwa Price Discount berpengaruh terhadap Positive Emotion, Visual Merchandising berpengaruh terhadap Positive Emotion, Positive Emotion berpengaruh terhadap Impulse Buying, Price Discount tidak berpengaruh terhadap Impulse Buying, Visual Merchandising berpengaruh terhadap Impulse Buying, Positive Emotion dapat memediasi pengaruh Price Discount terhadap Impulse Buying, dan Positive Emotion dapat memediasi pengaruh Visual Merchandising terhadap Impulse Buying.
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Obolentseva-Krasivska, О. S. "FEATURES OF DETERMINATION OF THE COST OF PLANTS CERTAIN KINDS WHEN CARRYING OUT FORENSIC MERCHANDISING EXAMINATIONS." Theory and Practice of Forensic Science and Criminalistics 17 (November 29, 2017): 351–59. http://dx.doi.org/10.32353/khrife.2017.45.
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Flowers, ornamental plants, planting material (saplings) and other plants with regard to which the market with possibility of carrying out independent adequate marketing was formed, are the subject of evaluation by the experts in field of forensic merchandising. With the development of the market and market relations such goods as flowers, planting material and others are increasingly encashed in the market of Ukraine and become the objects of forensic merchandising examinations and expert researches. Special feature of merchandising researches of the plant origin objects is the use of the comprehensive approach to the estimation of their quality and cost. Researches are carried out with the purpose of determination of properties, consumer value, conformity to standards and specifications of plants certain kinds. When studying a considerable variety of flower plants, one distinguishes scientific and industrial classifications. In merchandising flowers industrial classification of flower ornamental plants which provides distribution of flower plants to the separate groups similar on biological properties, the agricultural technician of cultivation and practical application in gardening is used. During carrying out merchandising examinations on an establishment of consumer properties of certain kinds plants, namely establishments organoleptic indicators of quality and quantity of flower decorative production given for research, the expert checks conformity of this production to requirements of normative and technical documents. Requirements to quality of flower production are normalised by standards depending on production kind – cutf lowers, pottery blossoming plants, pottery decorative sheet plants, sprouts of flower decorative production, planting material, seeds of flower ornamental plants. At carrying out merchandising researches of flower decorative production, plants and saplings it’s necessary for merchandising experts to pay special attention on definition of quality indicators and a grade of plants according to standards, and also to consider data concerning age of a plant, novelty of a grade and origin country of production.
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Mailiana, Mailiana, Diana Hayati, Nadi Hernadi Moorcy, and Ahmad Maulana. "PENGARUH STRES KERJA DAN PUNISHMENT TERHADAP KINERJA KARYAWAN DEPARTEMEN MERCHANDISING INDOMARET CABANG BANJARMASIN." Jurnal GeoEkonomi 14, no. 1 (March 16, 2023): 61–71. http://dx.doi.org/10.36277/geoekonomi.v14i1.268.
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The purpose of this study was to find out how work stress partially influences the performance of employees of the Banjarmasin Branch of Indomaret Merchandising Department, to find out how partial punishment affects the performance of employees of the Indomaret Merchandising Department Banjarmasin Branch, and to find out how work stress and punishment simultaneously influence performance of employees of the Merchandising Department of Indomaret Banjarmasin Branch
The method used is a quantitative descriptive method. Data collection is in the form of distributing questionnaires. Data processing in this study used the SPSS program and the analysis tests carried out were the Research Instrument Test, the Classical Assumption Test, and the Hypothesis Test.
The conclusions of this study indicate that work stress and punishment simultaneously have a significant effect on the performance of employees of the Banjarmasin Branch of Indomaret Merchandising Department. Partially, Job Stress has a negative and significant effect on Employee Performance at the Indomaret Merchandising Department, Banjarmasin Branch, meaning that the higher the Job Stress, the Employee Performance will decrease significantly, and vice versa. And partially, punishment has a positive and significant effect on employee performance, meaning that the fairer the punishment system applied to the Indomaret Merchandising Department, Banjarmasin Branch, the employee performance will increase.
Suggestions from this study are that superiors from the branch level to the central level in the Indomaret Merchandising Department are expected not to overload employees with excessive tasks, this can increase high stress pressure. And to impose punishment on employees so that it can be carried out with a good warning and delivery, for example conveying it personally to the employee concerned, so that the employee does not feel pressured and there is no suggestion of excessive worry in doing work that can result in punishment.
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Stoica, Mariana. "THE ROLE OF TECHNOLOGICAL INNOVATION IN MERCHANDISING." Three Seas Economic Journal 4, no. 4 (December 28, 2023): 19–27. http://dx.doi.org/10.30525/2661-5150/2023-4-3.
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This academic paper aims to explore the role of technological innovation in merchandising and its impact on consumer behaviour and retail performance. The study uses a systematic review and meta-analysis approach to collect and analyse existing research articles, industry reports and case studies related to technological innovation in merchandising. A comprehensive search strategy is used to identify relevant literature sources and rigorous inclusion and exclusion criteria are applied to select high quality studies for analysis. The results of the systematic review and meta-analysis demonstrate the significant impact of technological innovation on various aspects of merchandising. These include improvements in inventory management, supply chain logistics, product presentation and customer engagement. In addition, the integration of technology into merchandising strategies was found to enhance the customer experience, increase sales conversion and improve overall retail performance. The findings of this study have practical implications for retailers and marketers seeking to leverage technological innovation in their merchandising strategies. It highlights the importance of embracing emerging technologies such as augmented reality, virtual reality, mobile applications and smart devices to create immersive and interactive shopping experiences. Retailers can use these technologies to improve product discovery, provide personalised recommendations and streamline the buying process. In addition, the study highlights the need for continuous adaptation and investment in technology to remain competitive in the evolving retail landscape. This research contributes to the existing body of knowledge by systematically synthesising the available evidence on the role of technological innovation in merchandising. It provides valuable insights into the potential benefits and challenges associated with the adoption of new technologies in the retail sector. This study serves as a valuable resource for academics, practitioners and policy makers interested in understanding and harnessing the power of technological innovation in merchandising.
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Putra, Kadek Dika Arya, and I. Nyoman Nurcaya. "PENGARUH LAYOUT TOKO DAN VISUAL MERCHANDISING TOKO TERHADAP KEPUASAN KERJA KARYAWAN SUPERMARKET TIARA DEWATA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (March 4, 2019): 3086. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p18.
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Friendly service is a key to being able to maintain a retail business in the midst of many emerging retail types. To be able to survive and be able to provide customer-friendly services, the company is required to be able to create employee satisfaction in working through the arrangement of shop layouts and visual merchandising stores in outlets. In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket. This research was conducted at the Denpasar Tiara Dewata Supermarket using a sample size of 88 people with a saturated sample method. Data collection was obtained from the results of questionnaires at the Denpasar Tiara Dewata Supermarket using as many as 16 indicators and the indicators were measured using a Likert scale. The data analysis techniques used in this study are multiple regression analysis and accompanied by classical assumption and hypothesis testing. The results of the study found that shop layout and visual store merchandising partially had a positive and significant effect on employee satisfaction. In addition, shop layout and visual merchandising stores simultaneously have a positive and significant effect on employee satisfaction. This result confirms that to improve employee satisfaction the company is expected to be able to create a comfortable and safe atmosphere of the office environment through structuring shop layout and visual merchandising stores.
Keywords: store layouts, visual merchandising stores, employee satisfaction
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Ralyk, Dinara V. "Merchandising in Public Catering as a Tool for Managing Customer Experience in the Experience Economy." Теория и практика общественного развития, no. 8 (August 30, 2023): 159–65. http://dx.doi.org/10.24158/tipor.2023.8.19.
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The dynamic development of the catering industry in Russia, the increase in the scale of activity and the num-ber of business facilities have caused the complication and toughening of the conditions of competition for the limited resources of the consumer of restaurant services. In this regard, the organization of spaces of catering enterprises on the principles of merchandising as one of the tools for forming a positive customer experience is of particular relevance. The author clarifies the content of the concepts of attention economy and experience economy, as well as their relationship in the process of realization of merchandising at the catering enterprise. Physical and digital spaces of merchandising tools and procedures application are described, as well as its contribution to customer experience management in the context of the impression economy. It is advisable to assess the extent to which merchandising achieves the goals of managing customer experience in public ca-tering, as in the service sector, in the process of GAP analysis, which is an optimal model for studying the ex-pected and received impressions from the impact of restaurant merchandising tools.
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T Teviana. "The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair." Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen 8, no. 2 (April 25, 2023): 308–18. http://dx.doi.org/10.47663/jmbep.v8i2.297.
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Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have positive and significant effect on purchase decision. Beside that simultaneous test obtained that brand image, store atmosphere, and visual merchandising simultaneously have positive and significant effect on purchase decision. The result of coefficient determination test is that R square value is 0,84 which means brand image, store atmosphere, and visual merchandising contribute the effect on purchase decision by 84% and the rest is affected by other factors that not included in this research. The conclusion is there are a positive and significant affect among brand image, store atmosphere, and visual merchandising on purchase decision in Miniso Plaza Medan Fair.
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Dzakhmisheva, I. S. "Innovative technologies in merchandising." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 4 (January 20, 2021): 272–76. http://dx.doi.org/10.20914/2310-1202-2020-4-272-276.
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The article summarizes and systematizes modern high-tech digital tools that allow modeling the behavior of a modern consumer and ensuring the efficiency of the functioning of trade enterprises by increasing sales. It has been established that merchandising has an impressive arsenal of high-tech tools, which include: projection showcase, interactive showcase, virtual shelf, 3D showcase, Aislelabs and Prism Skylabs devices, mobile applications, Fetch Robotics and Lowe's robots, ERP system, Amazon Prime Air system, etc. A projection showcase is a showcase glass (screen) covered with a special film (opaque, translucent or completely transparent) of rear projection. A projector is installed behind the screen, which transmits an image to the screen, which is clearly visible from the outside. An interactive showcase (interactive wall, touch showcase) is a video screen that interacts with a person; most often, they use multitouch technology (touch showcases) and contactless sensor technology (Kinect showcases). A virtual shelf is an LCD panel or video wall, with a Kinect system attached to the back, which “reads” human movements and allows you to control the system from a distance. The 3D showcase is an electronic counter with technology that allows 3D images to be literally projected in the air, combined with motion sensors. The motion sensor allows the showcase to react to the trajectory of passers-by, that is, the showcase is static as long as no one walks past it, and as soon as the sensors detect the movement of a person in the reach, the showcase comes to life, the colors, lighting, picture change. Digital technologies in retail are a new interactive advertising tool for attracting and retaining customer attention. Due to the effect of surprise inherent in all interactive solutions in advertising, virtual showcases (interactive walls) attract attention, keep the visitor for a long time, stimulate to make a purchase or receive information.
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Shakurova, K. U., and T. E. Evtodieva. "SHOWCASE –CODINISINSTRUCTIONS OF MERCHANDISING." EurasianUnionScientists 4, no. 70 (2020): 60–62. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.70.550.
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Teuton, Luella Bosman. "Innovations: Merchandising library services." College & Research Libraries News 50, no. 3 (March 1, 1989): 208–9. http://dx.doi.org/10.5860/crln.50.3.208.
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