Relevant bibliographies by topics / Merchandising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Merchandising'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

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Journal articles on the topic "Merchandising"

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Wu, Bo, Xiufen Xie, Weicheng Ke, Huiying Bao, Zhilan Duan, Zhenyu Jin, Xiaoqun Dai, and Yan Hong. "Merchandising for Sustainable Fashion: A Systematic Literature Review." Sustainability 14, no. 20 (October 18, 2022): 13422. http://dx.doi.org/10.3390/su142013422.

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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by apparel companies and academia. The existing reviews on sustainability aspects focus on material, recycling, and life-cycle aspects. However, less attention has been paid to the sustainable merchandising aspects of apparel. Therefore, this paper presents a systematic literature review of this topic. We summarize the relevant research on sustainable merchandising from a merchandising perspective and systematically review the relevant theories and cases of sustainable merchandising for the relatively blank field of sustainable brand merchandising for apparel. We have achieved the purpose of integrating the analysis of factors influencing sustainable merchandising, and merchandising strategies. Additionally, on this basis, we discuss how brands can combine social responsibility with merchandising to develop and enjoy the profit space brought by merchandising while assuming and promoting their own brand responsibility. This literature review is based on journal articles, book chapters, and conference papers from the Web of Science (WOS) database and Google Scholar. Through an in-depth analysis of the existing literature, this paper provides an overview of the research topic, the sustainable merchandising of apparel, from a merchandising perspective and discusses the shortcomings of existing merchandising strategies. The findings reveal that there are drawbacks to the current apparel merchandising strategies such as low feasibility, ignoring the driving power of the market, weak consumer awareness, consumer culture, and lack of government intervention and support. This has resulted in the slow development of clothing brands in the sustainable merchandising market. The results of this study provide direction for the development of future sustainable merchandising strategies. It guides policymakers and practitioners to develop relevant strategies for sustainable merchandising in order to provide better market space for sustainable merchandising of apparel.
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Muñoz-Leiva, Francisco, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas, and Sérgio Moro. "Past, present, and future research on self-service merchandising: a co-word and text mining approach." European Journal of Marketing 55, no. 8 (May 21, 2021): 2269–307. http://dx.doi.org/10.1108/ejm-02-2019-0179.

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Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network analyses. Taking a text mining approach, this study used topic modeling to identify a set of coherent topics characterized by the keywords of the articles. Findings This study identified the following merchandising-related themes: branding, retail, consumer, behavior, modeling, textile and clothing industry and visual merchandising. Although visual merchandising was the first type of merchandising to be used in-store, only recently has it become an emerging topic in the academic literature. There has been a further trend over the past decade to understand the adoption of simulation technology, such as computer-aided design, particularly in supply chain management in the clothing industry. These and other findings contribute to the discussion of the merchandising concept, approached from an evolutionary perspective. Research limitations/implications The conclusions of this study hold implications at the intersection of merchandising, sectors, new technologies, research methodologies and merchandising-practitioner education. Research trends suggest that, in the future, virtual reality and augmented reality using neuroscientific methods will be applied to the e-merchandising context. Practical implications The different dimensions of merchandising can be used to leverage store managers’ decision-making process toward an integrated store-management strategy. In particular, by adopting loyalty merchandising tactics, the store can generate emotional attachment among consumers, who will perceive its value and services as unique, thanks to merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of each merchandising activity in the store, the digitalization of merchandising and the application of findings from neuroscience studies are some of the most relevant practical applications. Originality/value This study provides the first-ever longitudinal review of the state of the art in merchandising research, taking a holistic perspective of this field of knowledge spanning a 60-year period. The work makes a valuable contribution to the development of the marketing discipline.
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Nikolaeva, М. А., and P. A. Kotov. "Possibilities and necessity of using merchandising in current conditions." Lizing (Leasing), no. 3 (May 23, 2023): 19–26. http://dx.doi.org/10.33920/vne-03-2303-04.

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The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the possibilities and advantages of using a neural network to increase the efficiency of merchandising activities are identified. It has been found that the effective use of merchandising is based on the use of the principles and rules of merchandising, taking into account the latest advances in sales technology, including neural networks.
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Lind, Stephen J. "Merchandising Snoopy." Journal of General Management 44, no. 1 (October 2018): 27–43. http://dx.doi.org/10.1177/0306307018788804.

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The Peanuts brand has commanded multimillion-dollar success in the challenging Japanese marketplace. The strength of the intellectual property developed by comic artist Charles M. Schulz and its resonance with fundamental Japanese tastes account for only part of the brand’s success. This study uses a historiographic methodology of ethnographic, interview, and archival research to examine the case of the Peanuts brand’s strategic approach to expansion in the Japanese market. The research findings indicate that (a) licensing is a strategically profitable model for adapting and logistically distributing a product to a new market, (b) active oversight structured into the licensing scheme is critical for maintaining brand integrity, and (c) division of authority that relies on localized partnerships within that structure of oversight is necessary to allow for the desired adaptation key to success.
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Link, Carl K. "Internal Merchandising." Cornell Hotel and Restaurant Administration Quarterly 30, no. 3 (November 1989): 48–57. http://dx.doi.org/10.1177/001088048903000316.

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Amelindha Vania, Kartika Anggraeni Sudiono Putri, Ikhsan Maksum,. "Peran Visual Merchandising dan Store Image terhadap Peningkatan Customers’ Purchase Intention." Jurnal Ekonomi 26, no. 2 (June 18, 2021): 250. http://dx.doi.org/10.24912/je.v26i2.749.

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The purpose of this study is to examine the effect of visual merchandising to store image and purchase intention through the importance of visual merchandising factors such as front entrance product display, merchandising displays, store layout and organization, merchandising theme, signage/graphic, lighting and sound usage. This study also looked at the effects of store image on purchase intention. Ikea Alam Sutera Indonesia is used as a research object because in Ikea store, visual merchandising elements are designed in detail to create a unique shopping atmosphere for customers. The sample was 250 respondents drawn through non-probability sampling technique used purposive sampling with criteria of respondents had visited Ikea Alam Sutera. Data were analyzed using Structural Equation Modeling (SEM) with AMOS program version 24.0. The result shown that visual merchandising has positive influence on store image, whereby the greatest influence factors are lighting, merchandising theme and merchandising display. Nevertheless, visual merchandising did not have influence on purchase intention. Purchase intention known to be positively influenced by store image.
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Batko, Ewa. "Zastosowanie merchandisingu w handlu na przykładzie sieci sklepów Delikatesy Centrum." Annales Universitatis Paedagogicae Cracoviensis Studia Geographica 17 (January 10, 2022): 29–43. http://dx.doi.org/10.24917/20845456.17.3.

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Przedmiotem rozważań w niniejszej pracy jest merchandising, jego geneza, spotykane w literaturze przedmiotu ujęcia i stosowane jego techniki w badanej sieci sklepów. Celem niniejszego artykułu jest przedstawienie wybranych elementów merchandisingu handlowego i zbadanie czy klienci sieci sklepów Delikatesy Centrum (DC) zauważają ich wpływ podczas dokonywania zakupów. Przedstawiono definicję, istotę pojęcia oraz rodzaje merchandisingu, objaśniono procedurę badawczą i zaprezentowano wyniki przeprowadzonych badań ankietowych. Materiałem źródłowym do badań była literatura przedmiotu dotycząca genezy jak i szeroko rozumianych zagadnień merchandisingu. W przeprowadzonych badaniach użyto także kwestionariusza ankiety wykonanego za pomocą Formularzy Google (Google Forms), udostępnionego za pomocą komunikatorów internetowych, dzięki niemu uzyskano opinie klientów na temat wpływu merchandisingu na ich zachowania i nastrój w sklepie. Jak wynika z badań ponad połowa ankietowanych wskazała, że bodźce słuchowe wpływają na ich nastrój podczas dokonywania zakupów. Nabywcy zwracali również uwagę na rozkład towaru w obrębie sali sprzedażowej. Stwierdzono, że klienci sieci sklepów Delikatesy Centrum (DC) zauważają wpływ zastosowanych technik merchandisingu na swoje zachowanie czy decyzje zakupowe.
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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.
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Karabıyık, H. Çağatay, and Mahmut Nevfel Elgün. "An examination about merchandising: How merchandising should be defined as a theory and practice?" Business & Management Studies: An International Journal 9, no. 1 (March 25, 2021): 155–63. http://dx.doi.org/10.15295/bmij.v9i1.1743.

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Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with components of all online and physical stores –provided that it interactively complies with the monolith marketing strategies- to fulfil their purchasing behaviour. Finally, the suggested definition was separated and explained to support the approach of this study. So, this study suggests a new definition of the merchandising concept to enhance both practise and theory.
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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (September 1, 2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach. The value of the research study lies in its contribution to the development of strategic visual merchandising elements that can be used in the retail strategies of apparel retailers. Incorporating visual merchandising elements can improve visual merchandising proficiency and thus have greater impact on store design and layout, as well as when designing and planning new stores.
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Dissertations / Theses on the topic "Merchandising"

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and O. Oliynyk. "Merchandising." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18221.

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Chourová, Stanislava. "Merchandising." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76692.

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Shopping is part of our every day life. The number of items that people buy is effected by a large number of aspects, including arranging and layout of the goods at the shop. Merchandising, the science about shopping, considers these aspects. Therefore, the thesis itself is focused on merchandising. In the first part of the thesis, there is an explanation of the term, following by theoretical principles for store layout in the most effective way. The practical part considers the analysis of four stores Spotřební družstvo Jednota Volyně, their comparison and evaluation, including highlighting their weak and strong spots. This part also includes some recommendations which could, with the help of merchandising rules, help to improve these stores. This particularly is also the aim of the thesis.
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Marta, Velarte Esteban, and Belén Hernandez María. "Merchandising Distributor Brands." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1587.

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Pettersson, Linus, Emma Johansson, and Fredrica Enström. "Visual Merchandising : Har visual merchandising en betydande roll inom second hand?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23816.

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Second hand-handeln i Sverige växer allt mer och antalet aktörer inom marknaden ökar. Konsumenter sätter allt större krav på hur företag framställer sina produkter och designar sina butiker. Konventionell handel skiljer sig åt från second hand-handeln då strategier inom visual merchandising följs mer noggrant. Fast-fashion utgår ifrån att företag producerar nya plagg snabbt och billigt där företagens hållbarhetsaspekter ifrågasätts allt mer. Second hand är ett mer miljövänligt konsumtionsalternativ där begagnade varor säljs. Visual merchandising används inom konventionell handel genom att på olika sätt skapa en bra butiksmiljö som är eftertraktad hos konsumenterna. Företags värderingar och budskap förmedlas genom användandet av visual merchandising och detta hjälper företag att differentiera sig mot andra företag. En kvalitativ studie har genomförts med semistrukturerade intervjuer av sex kunder och två butiksanställda från butiken Veras samt en observation av butiken. Studiens syfte har varit att undersöka vilken roll visual merchandising spelar inom second hand-butiker. För att kunna besvara studiens syfte har ett teoretiskt ramverk formulerats genom litteratursökning inom området visual merchandising. Dessa teorier har legat till grund för de frågor som ställts till intervjudeltagarna. Kunderna har svarat på frågor om deras generella åsikter inom second hand samt hur de upplever butiken Veras i Borås. Butikspersonalen har svarat på frågor om hur deras butiksdesign ser ut och hur de arbetar med visual merchandising. Av resultaten från intervjumaterialet och observationen har slutsatser dragits om att visual merchandising spelar stor roll för både kunder och företag inom second hand, då kunders butiksupplevelse förhöjs med hjälp av verktyg som visual merchandising. Kunder upplever visual merchandising som viktigt och positivt för att hitta inspiration och för att förhöja deras butiksupplevelse. Det är viktigt att butiker förmedlar butikernas tema och att det stämmer överens med butikens identitet och värderingar. Konkret fönsterskyltning, tydligt förmedlande av butikens sortiment, utnyttjande av strategier inom doft och ljud samt ha en strukturerad strategi inom produktexponering, är de viktigaste områdena inom visual merchandising för second hand-butiker att följa.
Second hand trade in Sweden is growing and the number of players in the market are increasing. Consumers puts higher demand on how companies manufacture their products and design their stores. Conventional trade differs from second hand in that visual merchandising strategies are more closely followed. The fast fashion business model is based on companies producing new garments quickly and cheaply, where companies' sustainability aspects are increasingly questioned. Second hand is a more environmentally friendly consumer alternative where used goods are sold.Visual merchandising is used in conventional trade by creating a good retail environment that is sought after by consumers in various ways. Corporate values and messages are conveyed through the use of visual merchandising and this helps companies differentiate themselves from other companies.A qualitative study was conducted with semi-structured interviews of six customers and two store employees from the Veras store as well as an observation of the store. The purpose of the study was to investigate the role visual merchandising plays in second hand stores. In order to answer the study's purpose, a theoretical framework has been formulated through literature search in the area of visual merchandising. These theories have been the basis for the questions asked to the interview participants. Customers have answered questions about their general opinion on second hand and how they experience the store Veras in Borås. The staff of Veras has answered questions about what their store design looks like and how they work with visual merchandising.From the results of the interview material and the observation, conclusions have been drawn that visual merchandising plays a big role for second hand companies, since customers find it important how a store's environment is perceived. Veras clients are experiencing Veras visual merchandising techniques as positive, since they think it contributes to an inspiring shopping environment and inherence the clients experience. It is important that stores communicate the stores' theme and that it matches the store's identity and values. Concrete window display, clear communication of the store's product assortment, utilization of strategies in fragrance and sound as well as having a structured strategy in product exposure, are the most important areas of visual merchandising for second hand stores to follow.
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Кметик, Христина Володимирівна. "LEGAL ASPECTS OF MERCHANDISING." Thesis, НАУ, 2017. http://er.nau.edu.ua/handle/NAU/25314.

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Poláková, Tereza. "Merchandising ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76362.

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Concerning the first part of the thesis, we deal with the theoretical aspect of merchandising. In the second - practical - part of the thesis, the theoretic knowledge are applied in the Jednota Uherský Ostroh's stores. There are information about Jednota Uherský Ostroh, concerning development of the company, the current economic situation and the rules of merchandising, too. 3 different types of stores are reviewed according to these rules.
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Negocios, Universidad Peruana de Ciencias Aplicadas Facultad de. "Merchandising en el canal tradicional." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272535.

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LINGE, CECILIA, and SOFIE SVANTESSON. "Online visual merchandising -ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18102.

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Denna uppsats handlar om modeföretags online visual merchandising ur ett konsumentperspektiv. Vi har undersökt vad konsumenter anser vara viktiga aspekter ur perspektiven miljö, navigering och produktpresentation för att de ska finna en e-handelssida attraktiv. Tidigare forskning visar att för en kund ska genomföra ett lyckat köp på ett modeföretags e-handelssida krävs det att den virtuella miljön är väl utformad. Dock fann vi ett gap i tidigare forskningen där teorierna inte var prövade utifrån ett konsumentperspektiv. Målet var därför att skapa en modell, som tog hänsyn till konsumentens åsikter, och som modeföretagen kan ha användning för vid utformning av sin virtuella miljö. Vi har funnit inspiration till vår studie utifrån ett fallföretag, här i uppsatsen kallat Företag X, som är ett modeföretag som till största del bedriver sin handel på nätet. För att tillgå data som kunde besvara vår frågeställning valde vi en kvalitativ inriktning på vår studie där sju tycken semistrukturerade intervjuer utgjorde den största delen av vår datainsamling. Vi utförde även två observationer på Företag X i form av möten, som fungerade som en förstudie till våra intervjuer. Vår undersökning visade att konsumenter föredrar en avskalad och enkel e-handelssida som är lätt att hitta på. Reklambilderna på förstasidan ska vara enhetliga och inspirerande och alla onödiga bilder och texter ska tas bort. Även navigeringen ska vara enkel som möjligt eftersom konsumenten värdesätter så få klick som möjligt innan hen når den tänkta produkten. Produktbilderna och produkttexten ska vara i fokus på en produktsida eftersom hen gärna vill få en snabb överblick över produktens egenskaper. Konsumenten vill helst att det ska finnas tre bilder på produkten, en fram, en bak och en från sidan, som ska vara på en mänsklig modell mot en neutral bakgrund. Produkttexten ska vara kort och koncis men samtidigt beskriva en känsla av plagget. Zoom och catwalk-film är värdeadderande verktyg som gärna får finnas med vid produktvisningen. Utifrån vår studie kan vi konstatera att dagens modeföretag har en stor utmaning framför sig gällande utformning av sin e-handelssidas atmosfär, navigering och produktpresentation för att attrahera kunden till ett köp och för att hen ska känna sig säker i sitt köpbeslut. Utifrån vår studie kan vi också konstatera att konsumenterna är kräsna då de ställer höga krav på att informationsflödet från företagen ska uppfylla deras förväntningar på plagget. Då modeföretagen ännu inte kan individanpassa sina e-handelssidor i den höga grad som konsumenten troligtvis hade velat är det av stor vikt att företagen ändå har kunskap om vad deras kunder eftersträvar i fråga om den virtuella miljön. Därför kan vår utformade modell hjälpa modeföretagen att använda sig av online visual merchandising på rätt sätt
Program: Textilekonomutbildningen
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Antunes, António Miguel F. R. de Sousa. "The Nova SBE University merchandising venture." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11591.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
The objective of this Work Project is twofold: to create a research project on the opportunities for launching a Nova School of Business and Economics (Nova SBE) merchandise project; and the description of the planned strategy for this project. The objective of the research is to identify, validate and measure what opportunities lie within offering NOVA SBE merchandise. The objective of the strategy’s plan is to provide a guideline for the project, so it can start being implemented as soon as possible. This guideline will include recommendations regarding the product line, pricing and marketing in the short and long-term.
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Zhu, Li. "Effective visual merchandising in fashion retailing." Thesis, University of Leeds, 2009. http://etheses.whiterose.ac.uk/11290/.

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This investigation attempts to identify the role of window display in today's arena of fashion retailing and formulate a system of approaches that can be considered useful in designing the image of window display. The literature view provides a review of the aspects of knowledge thought to be related to the subject of window display. The review covers the area of fashion marketing with regard to the history of fashion retailing, fashion marketing promotion mix and store atmospherics. Window display shares similar principles with fashion marketing and promotion mix, but demonstrates uniqueness with regard to its aesthetic and commercial functions. The design tactics of window display need to be adopted to gear to the complexity of the fashion market. Designing store window should not only depend upon the creativity of the designer, marketers and designers need to cooperate to create window displays which can attract attention and encourage consumers' patronage. The 'market in' principles have now penetrated into every aspect of fashion marketing. It becomes essentially important to transform the attributes of consumers' preference into aspects of design in order to make the design outcome effective in influencing consumer behaviour. This investigation shows an initial step in investigating the various aspects of window displays. Five experiments and surveys have been taken to attempt on the approaches which can be used to possibly improve the effectiveness of window display. The emphasis of the experiments and surveys were focused on the perspective in viewing a window display. Finally, the implication of the literature reviews and the research findings, together with the recommendations are valued.
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Books on the topic "Merchandising"

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Ivanov, Gennadiy, and Svetlana Aleksina. Merchandising. ru: INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1245071.

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The tutorial discusses merchandising as one of the progressive methods of sales promotion in trade. Meets the requirements of the federal state educational standards of higher education of the latest generation. It can be used in secondary vocational education in the specialty "Commerce", as well as in bachelor's degree programs of universities in the areas of "Economics", "Management", "Trade".
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Clark, James. Fashion Merchandising. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4.

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Dayan, Armand. Le merchandising. Paris: Presses universitaires de France, 1990.

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Annie, Troadec, and Troadec Loïc, eds. El Merchandising. Barcelona: Tibidabo, 1991.

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1961-, Kang Jikyeong, and Anderson Joan Prof, eds. Merchandising mathematics. New York: Fairchild Books, 2008.

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Morcom, Christopher. Character merchandising. [London]: Common Law Institute of Intellectual Property, 1991.

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Limited, Mintel International Group, ed. Character merchandising. London: Mintel International Group Limited, 1996.

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Group, Mintel International, ed. Character merchandising. London: Mintel International Group, 1996.

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1947-, Francis Sally K., and Oregon. Dept. of Education., eds. Fashion merchandising. Corvallis, Or: College of Home Economics, Oregon State University, 1986.

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Risch, Ernest H. Retail merchandising. 2nd ed. New York: Macmillan, 1991.

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Book chapters on the topic "Merchandising"

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Jones, Peter, and Steve Baron. "Merchandising." In Retailing, 18–21. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-12151-9_5.

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Davies, Gary, and Kim Harris. "Merchandising." In Small Business, 61–71. London: Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-20599-8_6.

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Hart, Tina, and Linda Fazzani. "Character Merchandising." In Intellectual Property Law, 113–19. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-14129-6_12.

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Owen, Lynette. "Merchandising rights." In Selling Rights, 352–63. Eighth edition. | Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9781351037501-22.

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Owen, Lynette. "Merchandising rights." In Selling Rights, 370–82. 9th ed. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003394532-22.

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Clark, James. "Introduction." In Fashion Merchandising, 1–2. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_1.

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Clark, James. "Fashion Merchandising: Range Planning." In Fashion Merchandising, 161–80. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_10.

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Clark, James. "Fashion Merchandising: Sizing, Deliveries and Allocation." In Fashion Merchandising, 181–201. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_11.

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Clark, James. "Trading." In Fashion Merchandising, 205–28. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_12.

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Clark, James. "E-Retailing." In Fashion Merchandising, 229–48. London: Macmillan Education UK, 2015. http://dx.doi.org/10.1007/978-1-137-41386-4_13.

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Conference papers on the topic "Merchandising"

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Shakurova, Kamilla Uralovna. "MERCHANDISING AS EFFECTIVE TRADE MARKETING TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-305/309.

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The article discusses various approaches to the definition of merchandising as a marketing tool in retail. In terms of the impact of merchandising on the achievement of a set of indicators of the marketing activities of the retail organization, the main directions and methods for assessing its effectiveness are highlighted.
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"PERSONALIZED MERCHANDISING IN E-COMMERCE." In Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-2-212/215.

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Jablon-Roberts, Sara. "Teaching Textile Design to Merchandising Students." In Risk and Reward. Iowa State University Digital Press, 2019. http://dx.doi.org/10.31274/itaa.8405.

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Ji, Xiaofen, and Chen Pang. "Online Visual Merchandising of Apparel E-retailers." In 2006 IEEE International Engineering Management Conference. IEEE, 2006. http://dx.doi.org/10.1109/iemc.2006.4279873.

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Solomatin, Ala, and Nelly Ciubotaru. "Merchandising – effective tool to promote sales in the ,,Terranova” store." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.22.

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In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, by tough competition, but also by the existence of a consumer with a developed mentality, who shows increased requirements, for a company to develop a prosperous business, it is essential that it implements the latest sales methods and techniques through which it could better highlight its product. Merchandising is the right tool, which is currently a key tool for promoting the sales of a store. The purpose of the article is to extend the theoretical and practical approaches to the importance and effectiveness of merchandising in the sales promotion process. The article will reveal the essence of the merchandising process, will present the importance, the forms of manifestation and the indicators through which the results of the implementation of this process can be calculated. It is proposed implementation methods specific to the Terranova brand, to manifest this process. Also will be presented some effective solutions in order to increase the sales of a commercial point.
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He, Zhiming, and Bingyuan Lin. "Application of Data Warehouse and OLAP in Merchandising System." In 2011 International Conference on Computational and Information Sciences (ICCIS). IEEE, 2011. http://dx.doi.org/10.1109/iccis.2011.88.

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Yang, Jung-ha "Jennifer", and Bernadette Mirro. "Adopting Open Educational Resources in a Fashion Merchandising Curriculum." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15901.

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Liu, Xiaolong, and Keum-Shik Hong. "Investigate the visual merchandising of a fashion store using fNIRS." In 2017 36th Chinese Control Conference (CCC). IEEE, 2017. http://dx.doi.org/10.23919/chicc.2017.8029192.

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ALMEIDA, RITA DE CASSIA DAMIANA DE. "Layout o aliado do merchandising no varejo: Estudo de caso aplicado." In ENEGEP 2019 - Encontro Nacional de Engenharia de Produção. ENEGEP 2019 - Encontro Nacional de Engenharia de Produção, 2019. http://dx.doi.org/10.14488/enegep2019_tn_sto_290_1637_39295.

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Laurits, Hannah, and Sheng Lu. "Adaptive Clothing Goes Mainstream: An Evaluation of U.S. Retailers’ Merchandising Strategies." In Bridging the Divide. Iowa State University Digital Press, 2024. http://dx.doi.org/10.31274/itaa.17202.

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Reports on the topic "Merchandising"

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Frey, Martha. E-Merchandising Readiness Checklist:. Boston, MA: Patricia Seybold Group, July 1999. http://dx.doi.org/10.1571/ig7-28-99eb.

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Aldrich, Susan. Avail Intelligence Behavioral Merchandising. Boston, MA: Patricia Seybold Group, May 2010. http://dx.doi.org/10.1571/pr05-13-10cc.

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Aldrich, Susan. E-Merchandising at drugstore.com. Boston, MA: Patricia Seybold Group, March 2004. http://dx.doi.org/10.1571/bp3-25-04cc.

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Aldrich, Susan. Ecommerce Search Evaluation: Omniture Merchandising. Boston, MA: Patricia Seybold Group, March 2009. http://dx.doi.org/10.1571/pr03-05-09cc.

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Hasty, Ashley. Visual Reflections for Visual Merchandising. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-1161.

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Wu, Juanjuan, Angella Kim, and Jayoung Koo. Co-Design, Merchandising, Virtual, Store. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-669.

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Frey, Martha. Keys to E-Merchandising Success. Boston, MA: Patricia Seybold Group, November 2008. http://dx.doi.org/10.1571/fw3-2-00cc.

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Jablon-Roberts, Sara. Teaching Textile Design to Merchandising Students. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8406.

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Frey, Martha. Putting the E in E-Merchandising. Boston, MA: Patricia Seybold Group, July 1999. http://dx.doi.org/10.1571/fw7-21-99eb.

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Lawrence, Jimeca. Parade: Marketing Plan and Merchandising Directive. Ames (Iowa): Iowa State University, May 2023. http://dx.doi.org/10.31274/cc-20240624-1102.

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