Dissertations / Theses: 'Media trends'

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Picha, Edwardsson Malin. "Towards a sustainable media system : Explorative studies of emerging media consumption trends and media processes for content production." Doctoral thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-164395.

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Understanding the process of transformational change currently taking place in the media industry is an urgent challenge for people working in the industry as well as for media consumers and other stakeholders. There is a great need to deepen our general knowledge when it comes to what the future media landscape will look like. Which of the major consumption trends that exist today will continue and possibly lead to disruptive change? Which of today’s existing trends could give us a hint of tomorrow’s media landscape? Furthermore, we need to explore the environmental impact of the future media landscape. What parameters are important when it comes to environmental aspects of media consumption, as well as in the production and distribution of media content? These are examples of the questions explored in this thesis. I have used a number of methods, such as qualitative interviews, workshops, scenarios, case studies, process studies and life cycle assessment, in order to explore the research questions. The characteristics of the media consumption trends are presented in four scenarios. I have assumed that the strength of influence from the government in combination with the strength of commercial powers will strongly affect the future of media. The development of media is framed by the economy, the political system, and by culture. The future of media is closely connected with its relationship to the power structures in society. I have also defined eleven parameters, as central when discussing the environmental aspects of media consumption. These parameters are related to electronic devices, travel, transportation, energy use and waste. In the future, we may see the realisation of some of all four scenarios described in this thesis. The environmental aspects of these different future directions depend on each person’s life situation and a number of choices that each consumer makes concerning environmental issues, in combination with the overall societal structure. In relation to the global challenge of climate change/global warming, I conclude that traditional media, public service media in particular, together with social media channels play an important role in the process of increasing knowledge and awareness among consumers, politicians and other stakeholders in society. However, in current media development, media companies are rapidly becoming more commercialized and more focused on entertainment instead of on producing serious journalism concerned with social, political and cultural matters. To conclude, I believe that it is possible to create a sustainable media system, but it will require some conscious effort of people working in the media industry, of consumers, and ultimately at the level of regulatory authorities.

QC 20150416

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Vizcarrondo, Thomas E. "OWNERSHIP DIVERSITY WITHIN THE MEDIA INDUSTRY: TRENDS AND CURRENT CONDITIONS." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4464.

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This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the Herfindahl-Hirschman Index (HHI)--a measure of economic diversity widely used by economists as well as government regulatory agencies--is used. Suggestions are presented for the future of media and regulation to insure a competitive, diverse, and healthy media industry.
M.A.
Nicholson School of Communication;
Arts and Sciences
Communication

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Frey, Julia [Verfasser]. "Trends der Social Media im Kulturmarketing in Deutschland / Julia Frey." Wuppertal : Universitätsbibliothek Wuppertal, 2018. http://d-nb.info/1169069436/34.

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McMillan, Rachel K. "POPULAR MEDIA AND SOCIAL ACCEPTANCE: INTERPRETING RECENT HISTORICAL TRENDS IN INTERMARRIAGE." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/573.

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This thesis is about measuring social acceptance of the American public on the increasing trend of intermarriage in the United States. It outlines U.S. Census data in the areas of population, educational attainment, regional data, and marriage data. It analyzes popular and influential media from 1960 to 2011 including: marriage of Guy Smith and Peggy Rusk, Guess Who's Coming to Dinner, Star Trek, Jungle Fever, The Joy Luck Club, and modern television shows such as Grey's Anatomy, Scandal, Modern Family, and New Girl.

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Reinitz, Kortney. "Trends in media coverage of the issues of the '80s and '90s." Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1191717.

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This thesis has replicated a content analysis study conducted by G. Ray Funkhouser in the 1960s. This study concurs with the Funkhouser assertion that some prominent issues in the news do not necessarily merit the attention from the media at the times they receive it. The findings in this study appear to also indicate a "sampling bias" in the media, whereby the amount of news coverage deviates in a systematic way from the actual flow of events. Additionally, this study indicates a strong relationship between the amount of media attention an issue receives and whether or not that issue was noted as the most important problem by respondents to the Gallup Poll.
Department of Journalism

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Deines, Tina. "Global warming coverage in the media : trends in a Mexico City newspaper." Thesis, Manhattan, Kan. : Kansas State University, 2007. http://hdl.handle.net/2097/497.

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Cigošová, Petra. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76856.

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The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.

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Wagner, David. "Community Management in 2018: Bedeutung, Trends und Praktiken." TUDpress, 2018. https://tud.qucosa.de/id/qucosa%3A33650.

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Der Aufbau und das Management von Online Communities hat in den vergangenen Jahren für Unternehmen erheblich an Bedeutung gewonnen. Grund dafür ist die steigende Popularität und Nutzung neuer Technologien, insbesondere Social Media, mit deren Hilfe virtuelle Gemeinschaften im Unternehmenskontext aufgebaut und gepflegt werden können. Besonders populär ist die Anwendung in den Bereichen Marketing und PR. Hier werden vor allem die Kommunikation und Vernetzung mit Kunden gefördert. Auch im Innovationsmanagement, gerade bei Open-Innovation-Projekten, werden vielfach Community-Ansätze gewählt, um das Wissen und die Ideen externer Stakeholder nutzbar zu machen. Nicht zuletzt finden Communities auch innerhalb von Unternehmen, vor allem bei Organisationen mit einer großen Anzahl an Mitarbeitern, Anwendung. Mit Hilfe von Social Intranets vernetzen sich Mitarbeiter, die Zusammenarbeit und das Wissensmanagement werden gefördert. Interne Communities sind oftmals ein wesentlicher Bestandteil der digitalen Transformation, weil sie Change-Prozesse auf verschiedenen Ebenen unterstützen. [Aus dem Volltext.]

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Cyriac, Jacob. "SOCIAL NEWS : CROWD-SOURCED NEWS FROM SOCIAL TRENDS." Thesis, Umeå universitet, Designhögskolan vid Umeå universitet, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-110632.

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During the last decade, social media has had a great impact on the way we communicate. It has also expanded our awareness of the world.! However it has become harder for the lay person to find news, because of too many conflicting interests in the mass media industry on one hand, and simply too much free information available on the other! This report documents my study of how social media has affected the way we collect, consume and share news. I describe how democratization of information has made some things easy, but some other things hard - filtering data to find meaningful content has become harder! My studies were targeted mainly at people younger than 30, and mainly in India, and much of its design is informed by problems characteristic to the Indian context. So while I do not explicitly target my end result at the Indian market, a news network by its very nature needs to be global, and this process reflects that.! I go on to use Design Methods including Brainstorming, Participatory Workshops and Service Design theory to arrive at a product that aims to provide people a way to stay up to date with meaningful and relevant news. ! I propose a social network for individuals to exchange news with each other. I try to understand what makes some pieces of information more important than others, and how a network can self filter information so that participants can get high quality content.! In the final result, I describe the framework of this network and how people would contribute to it and consume from it.

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Landin, Ebba, and Niklas Kindahl. "Information and communication trends in the Swedish construction industry." Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-125048.

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Liu, Zhi. "Location Estimation and Geo-Correlated Information Trends." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1062799/.

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A tremendous amount of information is being shared every day on social media sites such as Facebook, Twitter or Google+. However, only a small portion of users provide their location information, which can be helpful in targeted advertising and many other services. Current methods in location estimation using social relationships consider social friendship as a simple binary relationship. However, social closeness between users and structure of friends have strong implications on geographic distances. In the first task, we introduce new measures to evaluate the social closeness between users and structure of friends. Then we propose models that use them for location estimation. Compared with the models which take the friend relation as a binary feature, social closeness can help identify which friend of a user is more important and friend structure can help to determine significance level of locations, thus improving the accuracy of the location estimation models. A confidence iteration method is further introduced to improve estimation accuracy and overcome the problem of scarce location information. We evaluate our methods on two different datasets, Twitter and Gowalla. The results show that our model can improve the estimation accuracy by 5% - 20% compared with state-of-the-art friend-based models. In the second task, we also propose a Local Event Discovery and Summarization (LEDS) framework to detect local events from Twitter. Many existing algorithms for event detection focus on larger-scale events and are not sensitive to smaller-scale local events. Most of the local events detected by these methods are major events like important sports, shows, or big natural disasters. In this work, we propose the LEDS framework to detect both bigger and smaller events. LEDS contains three key steps: 1) Detecting possible event related terms by monitoring abnormal distribution in different locations and times; 2) Clustering tweets based on their key terms, time, and location distribution; and 3) Extracting descriptions include time, location, and key sentences of local events from clusters. The model is evaluated on a real-world Twitter dataset with more than 60 million tweets. The analysis of Twitter data can help to predict or explain many real-world phenomena. The relationships among events in the real world can be reflected among the topics on social media. In the third task, we propose the concept of topic association and the associated mining algorithms. Topics with close temporal and spatial relationship may have direct or potential association in the real world. Our goal is to mine such topic associations and show their relationships in different time-region frames. We propose to use the concepts of participation ratio and participation index to measure the closeness among topics and propose a spatiotemporal index to calculate them efficiently. With the topic filtering and the topic combination, we further optimize the mining process and the mining results.

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Farietta, Thalia Paola. "Trends in US Youth Tobacco Use, Access and Media Exposure from 2004 to 2011." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1374069945.

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Sörling, Marie-Louise, and Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.

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Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander has benefited Ystad. We therefore see a possible development of product placement, which so far only has incorporated products, to also include placement of geographical places (cities, region or nations etc), i.e. location placement. The exposures that to this point has occurred has been random, with no active participation from marketers or filmmakers.

Our purpose is to investigate if media placement of locations (defined as paying for the placement) is a possible future source of revenue for location marketers as well as film and product placement agencies.

We have interviewed people from three main areas: marketer of a geographical location, product placement agency, and representatives from the film production. Since we had some problems collecting sufficient data, we decided to complement our empirical findings with secondary data.

We see a potential development of location placements. It does however require some conditions to be fulfilled. First, the placement must be seamlessly placed, should lead the story forward and should not be the main focus before the script. Second, the placement must be communicated openly throughout the entire production process and with all parties involved. Finally we see that placement must be founded on good relationships and having the right channels. The actors involved in a location placement are the marketer, product placement agency, location shout, director and other film production crew.

To sum up, a well thought-thru location placement that are consistent with the overall location brand image and the story, would benefit both the location and the film.

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Bonacchi, C. "Communicating archaeology : from trends to policy : public perceptions and experience in the changing media environment." Thesis, University College London (University of London), 2012. http://discovery.ucl.ac.uk/1353700/.

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This thesis advances existing literature and knowledge about public engagement in archaeology. Based on extensive, quantitative and qualitative audience research, it examines how the UK public perceive and experience archaeology, and suggests policy ‘strategies’ through which archaeological communication can be improved. First a theoretical framework of archaeological communication is developed; this allows the comparative examination of the ways in which experiences of archaeology are differently configured, depending on the contexts of communication (personal, social and physical), content and discourse. The framework has been used to conduct three large-scale surveys (samples of 500 people were used): a survey of visitors to the Medieval Gallery of the Museum of London (London, UK), one of Facebook fans of the TV series 'Time Team', and a survey of visitors to the exhibition 'From Petra to Shawbak. Archaeology of a Frontier' (Florence, Italy). From such programme, a better understanding is gained of the composition of the public for archaeology, in the UK (and comparatively in Italy), of the ways in which they participate, and of the real and perceived benefits that derive from public engagement in archaeology. Finally, templates of public engagement designed for university departments, museum institutions and Public Service Broadcasting are proposed, and prospects of future research outlined.

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Martínez, Amat Marc. "Media performance during the "Catalan process": trends in mainstream media audiences and news framing in the course of the independence debate in Catalonia." Doctoral thesis, Universitat Pompeu Fabra, 2020. http://hdl.handle.net/10803/669751.

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This thesis analyses the processes undergone by mainstream media during the independence debate in Catalonia, focusing on the relationship among media, their audiences and governments through different empirical perspectives. It is made up of three articles. The first examines the evolution of media audiences in Catalonia based on an unpublished compilation of data and evaluates changes in their consumption patterns coinciding with periods of greater political intensity since this debate reached the political arena. It defines and proves the existence of two stable media systems, the Catalan and the Spanish systems. The second article presents the results of a content analysis of the top twelve outlets with highest consumption in Catalonia in the period 2012-15 from a framing approach, and highlights the main differences between the two systems in the tone applied to the political actors and the predominance of two specific frames designed for the analysis from the political discourse (“right to decide” and “rule of law”). Finally, the third article analyses the polarization of media audiences coinciding with the independence debate and confirms the homogenization of media audiences towards the issue.
Aquesta tesi analitza els processos que han experimentat els mitjans de comunicació de masses durant el debat sobre la independència a Catalunya, centrant-se en la relació entre els mitjans de comunicació, els seus públics i els governs a través de diferents enfocaments empírics. Està format per tres articles. El primer examina l’evolució de les audiències dels mitjans de comunicació a Catalunya a partir d’una recopilació inèdita de dades i avalua els canvis en els seus patrons de consum coincidint amb períodes de major intensitat política des que aquest debat va arribar a l’àmbit polític. Defineix i demostra l’existència de dos sistemes de mitjans estables, el català i l’espanyol. El segon article presenta els resultats de l’anàlisi del contingut dels dotze mitjans amb més consum a Catalunya en el període 2012-15 des de la perspectiva del framing i destaca les principals diferències entre els dos sistemes en el to aplicat als actors polítics i en el predomini d’un dels dos marcs específics dissenyats a partir de l’anàlisi del discurs polític (“dret a decidir” i “estat de dret”). Finalment, el tercer article analitza la polarització de les audiències dels mitjans coincidint amb el debat sobre la independència i confirma l’homogeneïtzació de les audiències dels mitjans de comunicació sobre el tema.

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Flehmig, Folko. "Automatische Erkennung von Trends in Prozessgrößen /." Düsseldorf : VDI-Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014823347&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Edwards, Gloria Dorothea Elizabeth. "Towards press freedom through self-regulation : trends in South African press ombudsman cases (August 2007 – August 2011) / Gloria Dorothea Elizabeth Edwards." Thesis, North-West University, 2012. http://hdl.handle.net/10394/8688.

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Recent attacks on media freedom in South Africa, that includes the ruling ANC party’s proposal for statutory regulation of the press, have seen press self-regulation fiercely contested and the ombudsman of the Press Council of South Africa (PCSA) defending the press’ constitutional right to freedom of expression. Extensive arguments have been made by government, the public and the press for other forms of press regulation, such as statutory and independent co-regulation. In addition no accurate, detailed trends arising from complaints the ombudsman has dealt with in recent years, have been freely available on which arguments in such a debate could be based. This research analyses the complaints dealt with by the press ombudsman in recent years in order to evaluate the present self-regulatory system, which is based primarily on the theories of freedom of expression and social responsibility of the press. The analyses involves determining what trends exist in complaints cases that the ombudsman, Joe Thloloe, has dealt with since he took office in August 2007, until August 2011 when a Review of his office was published by the PCSA. The study takes a qualitative approach, with some degree of quantification, and utilises document analysis and qualitative content analysis as data collection methods to analyse 593 cases, with specific focus on government complaints which form 15% of all cases analysed. The findings reflect that the ombudsman’s approach in dealing with complaints was fair, that he displayed intolerance for transgressions and that his rulings were free of any obvious bias. This is evident in, amongst other findings, the very few appeals lodged against his rulings and even less successful appeals. In addition the press often voluntarily corrected their mistakes before prompted by the ombudsman. The findings also dispel some of the ANC’s criticisms that have led to its calls for statutory press regulation, such as the public and government’s acceptance of the self-regulation system, complaints from government largely having involved accuracy and not privacy as the ANC claimed, and that government’s failure to sign the legal waiver often resulted in cases being dismissed. The findings also point to a significant increase in complaints, specifically from government, in the year 2010, which is the year in which the ANC renewed its calls for statutory regulation. This does not necessarily reflect a sudden decline in the quality of journalism but rather indicates that the ruling party differed fundamentally in its philosophical thinking regarding the press, which was perhaps informed by a developmental model of the press rather than the social responsibility model on which the present system is based. In this sense the government sees it fit to interfere or censor the press if it feels the system is not performing. The findings show the ombudsman’s office lacked proper record-keeping from which accurate statistics could be derived, leaving a gap for criticism against the ombudsman. In addition, most often complaints against newspapers involved accuracy and fairness (such as not asking for comment). As is evident in several complaints falling outside the ombudsman’s mandate and the high number of dismissed cases, the findings also point to a lack of awareness or information of the system and of the ombudsman’s roles. In light of the theoretical frameworks that set out how the self-regulation system, which is entrenched in the notion of press freedom, can enhance the cause of press freedom by its ombudsman enforcing a socially responsible Press Code, the findings ultimately lead to the conclusion that the ombudsman’s work has advanced the cause of press freedom in South Africa during the research period.
Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

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Besara, Sheyno, and Zanna Barbäck. "Webbshop för optik : En förstudie: Vikten av användbarhet och aktuella trender inom e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27730.

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Marknaden inom e-handel drivs till stor del av aktuella trender, vilka är med och utmanar både marknaden och företagen. Trender i sin tur drivs framåt av dagens teknologi som hela tiden utvecklas. För att ett företag ska kunna överleva på marknaden är det viktigt att hålla jämna steg med trenderna och teknologin. Det är inte bara marknaden som ställer högre krav på företagen och deras tjänster. Konsumenter är snabba med att uppfatta de nya trenderna och teknologier, och ser det som en självklarhet att företag ska omfamna dessa och implementera dem i tjänsterna. Marknadens nya standarder leder till högre krav och förväntningar hos konsumenterna. I och med det förväntas tjänsten att bli än smidigare och smartare att använda. Så för att hålla företagets kundbas nöjd och möta deras krav, måste man även arbeta med tjänstens användbarhet. För att kunna implementera trender rätt i tjänsten och ha en chans att konkurrera på marknaden, är användbarhet inte bara ett måste utan även ett kraftfullt medel. Med god användbarhet följer en bra kundupplevelse. Vilket innebär att kunderna lämnar tjänsten med ett gott intryck och därmed är chansen större att de återkommer. Grunden för en bra tjänst med nöjda kunder är hög användbarhet i kombination med aktuella trender. Denna rapport är ett examensarbete bestående av en förstudie om hur man utvecklar en webbshop för optik med fokus på användbarhet och aktuella trender. Arbetets resultat är generella riktlinjer inför utvecklingsprocessen av webbshoppen.
Trends are part of shaping the market standards and keep challenging the competition to stay on their toes. E-commerce is a fast growing field, a lot due to the rapid evolution of technology. As a result, new trends emerge and form the market once again. Followed by new trends are new possibilities and measures, which lead to higher demands and expectations from the consumers. To manage an e-business successfully it is a prerequisite to stay updated with the current e-commerce trends to be able to keep up with the competitors. To be able to embrace trends and keep up with the competition, a great mean is usability. It is vital to any kind of service to have a good usability, and to maintain it regularly, for it’s chances of survival in the harsh competition. For returning consumers it is important to listen to their expectations, and see to it that the service meet their needs with user-friendly functions. Since the experience of the service is what stays with them. Usability is the backbone of the service, ensuring the user journey to be as smooth as possible, and enhance both the service itself and the consumers’ experience. So it is not sufficient enough to only implement current trends into the service. Without good usability to complement with – neither the trends nor the service will reach their full potential. This paper is a pre-study and a result of a degree project, and covers general guidelines for the development of a web shop for optics. The guidelines are based on research on usability and current e-commerce trends. To produce these guidelines, methods such as Brand Experience Workshop, Creative Session and interviews with the target group have been executed.

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Skálová, Denisa. "Trendy mediálních strategií se zaměřením na Českou republiku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192498.

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The thesis Media strategy trends with focus on the Czech Republic provides the reader with a comprehensive overview of the use of media in marketing communications and trends in this area, complemented with future perspectives. The thesis aims to analyze the current trends in media strategies, to determine whether the new media share in the mediamix will continue to grow and also to compare global and local distinctions in this area.

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Hübinette, Matilda, and Jenny Jonas. "Olive Oil Market Trends -The Importance of An Appealing Packaging Design." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-94557.

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I denna kandidatuppsats besvaras frågan om vilka designlösningar på förpackningen till en olivolja som i butikssammanhang positionerar sig som mer exklusiv och därmed bidrar till att målgruppen inhandlar produkten. För att ta reda på detta har observationer på sådana olivoljeflaskor gjorts i tre utvalda butiker. Utifrån dessa observationer har sedan en trendanalys gjorts. Med utgångspunkt ur trendanalysen har ett designarbete gjorts där fyra olika olivoljeförpackningar tagits fram baserade på element som används på en majoritet av dagens olivoljeförpackningar som positionerar sig som mer exklusiva. Förpackningarna är 3D-modeller modellerade i 3D Studio Max och etiketterna har skapats i Illustrator och Photoshop och har i den sistnämnda programvaran sammanfogats med förpackningarna. Med hjälp av bärbar eye-trackingutrustning fick fyra deltagare se de framtagna förpackningarna och med blicken svara på frågor angående dessa. Förpackningarna visades med hjälp av en projektor på en vägg, i naturlig storlek och uppradade på en simulerad butikshylla. Efter detta intervjuades deltagarna genom att använda kvalitativa frågor angående deras åsikter om olivoljeförpackningarna. Resultaten visar att varumärkesnamnets utformning är viktigt samt att en förpackning till en olivolja som positionerar sig som mer exklusiv bör vara gjord av glas, vara mjuk och följsam, samt innehålla ett mönster på etiketten. Form och mönster är de element som verkar vara de mest minnesvärda elementen och för att locka målgruppen är det viktigt med en förpackning som sticker ut på butikshyllan. En alltför innovativ form är inte att rekommendera medan en innovativ etikett kan vara fördelaktig. Tidigare erfarenheter har en betydelse vid val av förpackning och varumärkesnamn, produktbeskrivare och produktnamn bör tydligt uttryckas. Det är även fördelaktigt om designlösningen får konsumenten att vilja använda förpackningen som en del av köksinredningen. Färger, ovanliga för denna typ av produkt, kan skapa ett positivt ”hyllintryck” och färger som associeras till positivitet, värme, sol och energi kan i synnerhet locka konsumenter inom målgruppen. Symmetri i utformningen av etiketter för olivoljor som positionerar sig som mer exklusiva är fördelaktigt liksom användningen av en ljus nyans i etiketten i kontrast till ett mörkare textelement och/eller grafiskt element.
In this bachelor thesis the question regarding which design solutions, concerning the packaging to an up-market olive oil, contribute to the target group purchasing the product. To find out, observations on the up-market olive oil packaging of today was made in three selected stores. Based on the observations a trend analysis was made. With this analysis as a base, a design task, where four different olive oil packages were produced. These packages were based on elements frequently used on the present olive oil packaging. The packages are 3D-models made in 3D Studio Max and the labels were made in Illustrator and Photoshop. The labels were then merged with the packages using Photoshop. Using portable eye-tracking equipment, four participants were shown the four different olive oil packages, and got to answer questions concerning these packages, by using their eyes. The packages were shown through a projector, on a plain wall, in natural size and lined up on a simulated store shelf. Afterwards the participants answered qualitative questions regarding their opinions concerning olive oil packaging. The results show that the formation of the brand name is of importance and that a packaging for an up-market olive oil should be made out of glass, have a streamlined shape and a label that contains a pattern. The most memorable elements seem to be shape and pattern and in order to attract the target group, it is important to use a packaging design that stands out on the store shelf. An overly innovative shape is not to be recommended, but an innovative label can be beneficial. Prior experiences are of importance when choosing a packaging and brand name, product descriptor and product name should clearly be expressed. It is also beneficial if the design solution makes the consumer want to use the packaging as a part of the interior design in the kitchen. Colors unusual for this type of product can be used to create a positive ‘shelf impact’ and colors associated with positivity, warmth, sun and energy can especially tempt the consumers of the target group. Symmetry in the layout of the labels for up-market olive oil is beneficial as well as the use of a light color tone on the label in contrast to a darker text element and/or graphic element.

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Kellogg, Andrew. "Closeted Channels: Trends of Sexual-Minority Characters on Primetime Television." Ohio University Honors Tutorial College / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1399889530.

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Dudáček, Oto. "Contemporary trends in transmedia storytelling. Transmedia television." Doctoral thesis, Universitat de Girona, 2019. http://hdl.handle.net/10803/670297.

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Transmedia storytelling is a process where integral elements of a fiction are systematically broaden through a number of distribution channels in order to create a coordinated form of entertainment. With each new medium accessible to the mass users has caused the change of storytelling. Transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories. The questions regarding future trends and future development of this field should be answered as the results of the thesis

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Antonucci, Ryan J. "Changing Perceptions of il DuceTracing Political Trends in the Italian-American Media during the Early Years of Fascism." Youngstown State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1379111698.

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Leong, Rosa. "A study of research trends in international public relations." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2120010.

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Eaton, Joel. "Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3767.

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Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared among many online marketing publications. As AI becomes increasingly capable of taking on lower level creative tasks such as content organization, ideation, basic copywriting, and photo editing, many believe this will open up more time for content strategy professionals to accomplish more creatively demanding, big picture tasks.

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Camp, Nathan. "Not So Elementary: An Examination of Trends in a Century of Sherlock Holmes Adaptations." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157536/.

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This study examines changes over time in 40 different Sherlock Holmes films and 39 television series and movies spanning from 1900 to 2017. Quantitative observations were mixed with a qualitative examination. Perceptions of law enforcement became more positive over time, the types of crime did not vary, and representation of race and gender improved over time with incrementally positive changes in the representation of queer, mentally ill, and physically handicapped individuals. The exact nature of these trends is discussed. Additionally, the trends of different decades are explored and compared. Sherlock Holmes is mostly used as a vehicle for storytelling rather than for the salacious crimes that he solves, making the identification of perceptions of crime in different decades difficult. The reasons for why different Sherlock Holmes projects were created in different eras and for different purposes are discussed.

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Collins, Hannah Lee. "Chilean Youth Culture in the Age of Globalization." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/612552.

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Drawing from a cultural studies perspective, this dissertation examines digital, visual, and idiomatic expressions and platforms that both create and inform youth culture in Chile. In what ways have globalized media trends influenced cultural production, class-consciousness, and identity formation in Chilean youth culture, and how do these expressions mirror a global neoliberal agenda and shed light on a history of economic, political, and religious globalization in Chile? In order to answer these questions, this dissertation provides an interdisciplinary approach to evaluate changing media trends in Latin American youth culture. I argue that cultural influence of the United States and the rise of global neoliberalism have informed the production, reception, dissemination, and identity formation of this segment of Chilean society. This dissertation is organized into four chapters. Chapter 1 provides a historical contextualization of political and economic changes in Chile as well as the literature review and theoretical foundation for my analysis. Chapter 2 contends that the class-consciousness spectrum in Chilean television and film works as a reflection of consumption behavior and identity formation in youth that has been informed by a U.S. neoliberal agenda. Chapter 3 studies one particular young Chilean, Germán Garmendia, and his popular YouTube channel, "Hola Soy German," to argue that the spreadable and invisible factors that inform his global success as a grassroots, "latino" vlogger can be traced to U.S. digital commercialism. And lastly, Chapter 4 highlights digital texts of the student organization, "Chile Siempre," and their stylized performance of moral values through mediatized and digitalized spaces in order to reveal U.S. religious and cultural interventionism through evangelical missionaries in Chile. The triangulation and interdisciplinary approach of these texts expose a consistent history of political, economic, and religious transculturation and calls into question U.S. cultural influence in Chile that continues, while not overtly, to manifest in new media forms.

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Stolpe, Margenberg Martin, and Sophia Nyberg. "Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26345.

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In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can’t be directly explained through changesin convention. Logotype design is deeply connected with technology and foremost what optionstechnology can offer in the form of design. The digital revolution has impacted the norms of logotypedesign and we are now seeing that logotypes have adapted to the digital era. Later versions of populardesign software, enables designers (and also non professionals) to easily enrich logotypes using 3Deffectsand levels of gradients. Parallel to this evolution in design, we can draw a conclusion that theprinciples of a simplistic design, with fewer design elements, and the principle of versatility, has gainedground. Today’s logotypes need to have fever elements in order to be functional in really small sizes andversatile to be able to function in many different digital environments.

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Hurychová, Andrea. "Marketing Strategy of YouTube in the Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197417.

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The goals of the thesis are to present YouTube in the Czech Republic, to discuss its entire business model, analyze the main local competitors and mostly to suggest marketing strategy that will strengthen the position of YouTube as an online medium. The current trends in the internet society are introduced as well as the role of social media in order to understand how these factors are related to the position of YouTube in marketing. From general YouTube introduction the situation of this platform in the Czech market is analyzed. Based on this deep analysis, the key factors that should be taken into account in the Czech YouTube marketing strategy will be discussed.

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Pazooki, Parham, and Andreas Tauber. "Ungdomars musikvanor : En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13387.

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This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden. Whether it is discovering new music, sharing music, or just consuming music through media platforms, the three dominating trends are; friends, social media and streaming services. The traditional media channels such as TV and radio are losing power compared to earlier generations but are still vital for music marketing when working in symbiosis with positive audience response. Most of the young people in our study use the combination computer-streaming service to listen to music and discover new music through friends. They also value music recommendations from friends the most. A lot of the young people also discover music through social media, such as Facebook. The study showed that the people who discovered music through social media also used social media for sharing music. Ergo, we believe the most important channels to focus on, if you want to reach as many recipients as possible when marketing and spreading new music with young people in Sweden as the target audience, is Facebook and Spotify, while also keeping in mind the importance of Word Of Mouth and Buzz Marketing.

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ROONEY, KIMBERLY DIANNE. "Compositional Trends in Solo Horn Works Composed by Horn Performers (1970-2005): A Survey and Catalog." University of Cincinnati / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218545699.

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Nambiro, Elizabeth. "Trends in land use and agricultural intensification in Kakamega, Western Kenya /." Bonn : Inst. für Nutzpflanzenwiss. und Ressourcenschutz, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017387084&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Ragvald, Charlotta. "KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106745.

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Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.

Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.

Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it’s crucial that the advertisement is relevant for the target group. The advertisement and the brand need to be looked upon as genuine and ’real’. In order to create that type of ads and generate a positive outlook for the brand the advertisement needs to be researched properly. In order for agencies and it’s clients to reach their intended target group by using new media their is a need to create ads that provide value for the consumer. The bottom line seems to be that in order to make successful advertisements today you need to work harder, you need to know your brand more intimately and more than ever you need to have extensive consumer insights on a deeper level.

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Kolchyna, Olga. "Evaluating the impact of social-media on sales forecasting : a quantitative study of world's biggest brands using Twitter, Facebook and Google Trends." Thesis, University College London (University of London), 2017. http://discovery.ucl.ac.uk/10040448/.

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In the world of digital communication, data from online sources such as social networks might provide additional information about changing consumer interest and significantly improve the accuracy of forecasting models. In this thesis I investigate whether information from Twitter, Facebook and Google Trends have the ability to improve daily sales forecasts for companies with respect to the forecasts from transactional sales data only. My original contribution to this domain, exposed in the present thesis, consists in the following main steps: 1. Data collection. I collected Twitter, Facebook and Google Trends data for the period May 2013 May 2015 for 75 brands. Historical transactional sales data was supplied by Certona Corporation. 2. Sentiment analysis. I introduced a new sentiment classification approach based on combining the two standard techniques (lexicon-based and machine learning based). The proposed method outperforms the state-of-the-art approach by 7% in F-score. 3. Identification and classification of events. I proposed a framework for events detection and a robust method for clustering Twitter events into different types based on the shape of the Twitter volume and sentiment peaks. This approach allows to capture the varying dynamics of information propagation through the social network. I provide empirical evidence that it is possible to identify types of Twitter events that have significant power to predict spikes in sales. 4. Forecasting next day sales. I explored linear, non-linear and cointegrating relationships between sales and social-media variables for 18 brands and showed that social-media variables can improve daily sales forecasts for the majority of brands by capturing factors, such as consumer sentiment and brand perception. Moreover, I identified that social-media data without sales information, can be used to predict sales direction with the accuracy of 63%. The experts from the industry consider the results obtained in this thesis to be valuable and useful for decision making and for making strategic planning for the future.

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Diblíková, Kateřina. "Nové trendy v internetovém marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74721.

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Diploma thesis deals with a role of the new medium -- the Internet. The thesis describes historical development of the Internet wordwide, in the Czech republic and analyzes the situation of Internet users in current czech enviroment. It shows a potential growth of global Internet users until the year 2030. A special attention is applied on the current trends of Internet marketing including e-mail marketing, SEM, banners, blogs and viral marketing. The aim of the diploma thesis is to uncover new trends in on-line marketing -- mobile and video marketing, social networks, location based marketing, virtual worlds, discount portals and others. This theoretical data are used in the case study recommanding appropriate usage of Internet marketing tools for REAL HAPPY HOME, Ltd.

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Merget, Iris. "Die Gestaltung von Benutzerschnittstellen mittels Online-Hilfefunktionen in OPACs : Stand, Trends, Perspektiven /." Saarbrücken : Univ. des Saarlandes, 1993. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018907728&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Helbig, Sina. "Trends der radioonkologischen Behandlungsstrategien bei lokoregionär begrenzten Prostatakarzinom in der Bundesrepublik Deutschland /." Berlin : Grauer Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015464752&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Oster, Günter. "Entwicklungen und Trends in der privaten Berufsunfähigkeits-Zusatzversicherung in Deutschland, Österreich und der Schweiz /." Karlsruhe : Verl. Versicherungswirtschaft, 1999. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008626701&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Herrera, Mikael, and Georg Schierbeck. "Disadvantages of using non-linear video in shallow learning situations : A critical perspective on current trends." Thesis, Södertörns högskola, Medieteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31977.

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Video learning material has reported benefits to in-person lectures, and it can improve knowledge transfer (Bishop & Verleger, 2013; Kim, 2013). Modern educational methods such as flipped classroom and MOOCs (MOOC, 2016) depend on implementing video as a learning resource. Furthermore, the traditional linear video has long been challenged by nonlinear video, both in terms of having interactive material (Zhang et al. 2006) and sectioned, indexed contents. In a critical approach (Bardzell, J & Bardzell, S, 2013) we investigated disadvantages to the non-linear way of using video; in particular if non-linear video streamlines the retrieval of information. We conducted an observational experiment to examine the efficiency of non-linear video compared to linear video. Results from the observation experiment conducted in this thesis, shows that the non-linear video group tended to answer less questions, within the same amount of time as the group which used the linear video.
Video påvisas förbättra kommunikationen av kunskap genom att förmedla fakta i samband med att visuellt demonstrera information i praktiken (Bishop & Verleger, 2013; Kim, 2013). Moderna pedagogiska metoder som det flippade klassrummet och MOOCs (MOOC, 2016) grundar sig att implementera video som en lärande resurs. Det traditionella linjära videoformatet har länge ifrågasatts genom icke-linjär video, både när det gäller interaktivt material men även segmenterat och indexerat innehåll (Zhang et al. 2006). Med ett kritiskt förhållningssätt (Bardzell, J & Bardzell, S, 2013) undersöker vi det icke-linjära video formatet, i synnerhet om det icke-linjära formatet påverkar effektiviteten av inlärning. Vi har utfört ett observationsexperiment för att undersöka effektiviteten av icke-linjär jämfört med linjär video. Resultaten från experimentet visar på att gruppen som använde icke-linjär video svarade på färre frågor än gruppen som använde linjär videon.

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Frischenschlager, Erich. "Bewegung & Sport : Trends im Unterricht ; Auswirkungen des Paradigmenwechsels auf die Aus- und Fortbildung der Sportlehrer." Saarbrücken : Südwestdeutscher Verl. für Hochschulschriften, 2009. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017346620&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Pietsch, Robert-Sebastian. "Aspekte der marktorientierten Unternehmensführung mittelständischer Bauunternehmen : eine empirische Untersuchung zu Stand, Trends und Möglichkeiten ausgewählter Instrumente /." Berlin : Techn. Univ., Univ.-Bibliothek, Abt. Publ, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014705843&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Pelletier, Melissa G. "The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7075.

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In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140 characters there is a simplicity that offers statements to be concise. Trends for each candidate throughout the final days of the election cycle are correlated with national polls to assess if there is a relationship present. This study applies sentiment to recognize trends that may estimate a candidate’s chance of winning the election and offers indications as to how the intended electorate may vote when a relationship is established between sentiment and national polls.

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McCracken, Bruce (Bruce Edward). "Production Trends in the Utilization of Commercial Multi-Image Presentations Produced in Dallas During the High Growth Years 1979-1981." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500763/.

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This study was designed to determine the general volume of multi-image production in Dallas County, Texas from 1979 through 1981 as categorized by: the presentation, number of projectors utilized, and by relevant aspects of presentation with analysis of 85 respondents. The questionnaire yielded 633 variables in the computer analysis. The study revealed significant growth in multi-image production with the 1981 total being more than twice the 1979 total. 1988 consensus indicates that the multi-image use is dictated by the business climate. Having been adopted initially, it is retained by those who find it effective and a suitable medium for larger screens.

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Estrada, Felipe. "Ungdomsbrottslighet som samhällsproblem : Utveckling, uppmärksamhet och reaktion." Doctoral thesis, Stockholms universitet, Kriminologiska institutionen, 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-65161.

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The principal aim of this doctoral thesis is to describe the evolution of juvenile delinquency as a social problem during the post-war period. Through its four empirical studies the thesis advocates an understanding based on a contextual constructionism, which represents a compromise position between the objectivist and constructivist perspectives that dominate the field of social problems. The first study (Chapter 2) comprises an analysis of the development of juvenile delinquency in Sweden after 1975. The study is based on official crime statistics, victim surveys, insurance statistics and surveys of the alcohol and drug habits of young persons. The analyses do not allow for an exact determination of the actual trends in juvenile crime, but the indicators suggest that at worst the number of juveniles offenders has remained more or less stable since the mid 1970s, whilst at best the number has diminished. Chapter 3 describes the trends in juvenile crime in ten European countries during the post-war period. The data comprise reports, articles, statistics and personal information from researchers in the countries analysed. The study concludes that in all the countries examined, juvenile crime increases sharply during the first decades of the post-war period (1950-75). After this point, however, these trends level off in most countries. By means of a content analysis of editorials, Chapter 4 deals with the attention focused on juvenile delinquency in the Swedish daily press during the post-war period (1950-1994). The study shows both qualitative and quantitative changes in the way the press portray juvenile crime. Most importantly, 1986 saw the problem of juvenile violence suddenly becoming the dominant issue. Chapter 5 deals with the development of, and the societal response to, violence in schools (1980-1997). A content analysis of a journal for school employees indicates that responses to problems of violence in school underwent a transformation at the end of the 1980s. A study of police reports shows that reported cases of violence in schools have increased considerably. The explanation for this rise is to be found in a change in the size of the dark figure. Besides the response-sensitive official crime statistics, there is very little to indicate any substantial change in the number of juveniles being subjected to, or subjecting others to violence. Chapter 6 discusses the main finding produced by the thesis – namely that there has been a change in the way society reacts to juveniles who commit criminal offences that cannot be explained by the crime trends. Three alternative explanations are discussed: the media and moral panics, the ”racialisation” of the crime problem and the structural crisis of legitimacy faced by the welfare state.

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Mbano, Dunstan M. "Ecclesiological trends in the Catholic and Protestant Churches and their significance for the Church in Africa : a study of selected texts /." Frankfurt am Main ; New York : Peter Lang, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017990543&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Lewis, Mark T. ""An Hungry Man Dreameth": Transcendental Film Theory and Stylistic Trends in Recent Institutional Films of the LDS Church." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6006.

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To the religiously minded, few things carry greater importance than a connection to the divine. For centuries, the literature of prophets and the work of gifted artists have served to create a liminal space where man and Maker can meet. The advent of cinema and the creation of the Internet pose unique questions for the artist seeking to lead an audience toward an encounter with God. In a modern world where discretionary time is dominated by on-demand video streaming, the value of understanding cinema and its myriad potential is particularly relevant. As a religious organization, The Church of Jesus Christ of Latter-day Saints has eagerly (and to a certain extent, uniquely) embraced and used film to further its aims. This thesis will further the conversation already begun on the topic of spirituality in official LDS Church productions, particularly adding new analysis regarding the form and content of more recent institutionally produced films. How do stylistic trends in recent official film productions of the LDS Church relate to the broader academic and theological discussion regarding cinematic spirituality? After the introduction and thesis overview in Chapter 1, Chapter 2 will provide a survey of prominent works regarding cinematic spirituality. Theories that entertain how movies speak to human spirits are varied and highly subjective. Many theories about what makes a work "spiritual" grow from particular religious traditions and are informed by that theorist's beliefs about God's nature. Some theories are dependent on loosely measured criteria (editing pace, complexity of music, distance between camera and subject, etc.), while others rely almost entirely on the "feeling" a work conveys (which may or may not be determined by objectively measurable parts).Chapter 3 relates the prominent theories laid out in Chapter 2 to the cinematic efforts made by The Church of Jesus Christ of Latter-day Saints in the past two decades. Examining the form and content of these media projects will reveal trends that indicate inherent assumptions on the part of the LDS Church's media department regarding the purpose and potential of spirituality and film. Chapter 4 explores how the Church's typical approach compares and contrasts with films made by independent Latter-day Saint filmmakers. Some stylistic possibilities will be derived from the efforts of Mormon artists more generally and may have implications for how Latter-day Saint films could help spiritually engage audiences.

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47

Swahn, Clara, and Niki Eriksson. "Does the devil wear Prada? A content analysis of costume design in video games as a tool for conveying narrative and functionality : A study concerning costume design and its current use in games." Thesis, Södertörns högskola, Medieteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40587.

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This study examines how costume design is used as a narrative and functional part of video game character design. The purpose being how costume design is currently utilized, what common design trends can be found and in which instances costume design goes against the functionality and believability of the character. One character from each top selling single player third person game between the years 2015-2018 were chosen for the sample. A character analysis and a coding scheme were created to find common design trends used to visually display information to players. The results showed a prevalent use of real-world cues and signs to visually display instant information. Contradicting real-world cues used together can show a divergence from reality, but even with a lack of real world examples a uniform design language can be seen. The results also show the use of objects with contextual meaning being an important part of costume design, giving it more depth. The instances found of contradicting costume design were predominantly used to make the character stand out or to emphasize their attractiveness.
Denna studie undersöker hur kostymdesign används som en narrativ och funktionell del inom design av spelkaraktärer. Syftet är att se hur kostymdesign nuvarande används, vilka vanliga design trender som kan hittas och vilka instanser som finns där kostymdesign går emot trovärdighet och funktionalitet. En karaktär från varje toppsäljande spel med enspelarläge och tredjepersons perspektiv mellan år 2015-2018 valdes. En karaktärsanalys och ett kodschema skapades för att hitta gemensamma design trender som används för att visuellt förmedla information till spelare. Resultatet visar en övergripande användning av signaler från verkligheten för att visuellt förmedla omedelbar information. Motsägande verkliga signaler som visas tillsammans kan påvisa en avvikelse från verkligheten men även scenarion med en avsaknad av verkliga exempel kan ett uniformt designspråk ses. Resultaten visade även den vikt som läggs på användningen av objekt med kontextuell mening för att ge kostymdesigner mer djup. Instanser där kostymdesign sågs som motsägande var mestadels för att få karaktären att stå ut eller för att framhäva attraktiva drag.

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48

Massolle, Alexander, Sam Zeini, Joachim Hafkesbrink, and Ulrich Hoppe. "Trendspotting in sozialen Netzwerken." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-143603.

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Hronová, Blanka. "Analýza komunikační strategie společnosti Hervis Sport a móda s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193752.

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This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.

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Massolle, Alexander, Sam Zeini, Joachim Hafkesbrink, and Ulrich Hoppe. "Trendspotting in sozialen Netzwerken." Technische Universität Dresden, 2011. https://tud.qucosa.de/id/qucosa%3A28077.

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Dissertations / Theses on the topic 'Media trends'

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