Journal articles: 'Media Richness Theory'

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Sheer, Vivian C., and Ling Chen. "Improving Media Richness Theory." Management Communication Quarterly 18, no. 1 (August 2004): 76–93. http://dx.doi.org/10.1177/0893318904265803.

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Ishii, Kumi, Mary Madison Lyons, and Sabrina A. Carr. "Revisiting media richness theory for today and future." Human Behavior and Emerging Technologies 1, no. 2 (April 2019): 124–31. http://dx.doi.org/10.1002/hbe2.138.

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Liu, Xuan, Xiaofei Wang, Jia Li, and Meimei Chen. "The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms." Journal of Global Information Management 30, no. 1 (January 1, 2022): 1–26. http://dx.doi.org/10.4018/jgim.315301.

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Incorporating media richness theory, social presence theory, and apparatgeist theory, the authors used multiple linear regression to explore the effect of media richness on the stability of physician-patient relationships and the moderating effect of disease complexity and response timeliness on the relationship between media richness and relationship stability. The results showed that media richness had a positive effect on the stability of physician-patient relationships. Additionally, both disease complexity and response timeliness positively affect the relationship between media richness and the stability of physician-patient relationships. This research contributes to the literature concerning media selection, e-consultation platforms, and physician-patient relationships; and it provides practical guidance for online doctor teams on how to select appropriate media communication forms for patient consultations in different situations.

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Bindrees, Mohammed A., Robert J. Pooley, Idris S. Ibrahim, and Nick K. Taylor. "Re-Evaluating Media Richness Theory in Software Development Settings." Journal of Computer and Communications 02, no. 14 (2014): 37–51. http://dx.doi.org/10.4236/jcc.2014.214004.

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Brunelle, Eric. "Media Richness Theory and the Intention to Use Online Stores." International Journal of Customer Relationship Marketing and Management 1, no. 3 (July 2010): 27–42. http://dx.doi.org/10.4018/jcrmm.2010070103.

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Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.

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M. Badger, Jessica, Samuel E. Kaminsky, and Tara S. Behrend. "Media richness and information acquisition in internet recruitment." Journal of Managerial Psychology 29, no. 7 (September 2, 2014): 866–83. http://dx.doi.org/10.1108/jmp-05-2012-0155.

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Purpose – Rich, interactive media are becoming extremely common in internet recruitment systems. The paper investigates the role of media richness in applicants’ ability to learn information relevant to making an application decision. The authors examine these relationships in the context of two competing theories, namely media richness theory and cognitive load theory, which predict opposite relationships with information acquisition. The paper aims to discuss these issues. Design/methodology/approach – Participants (n=471) either viewed a traditional web site or visited an interactive virtual world that contained information about an organization's culture, benefits, location, and job openings. Culture information was manipulated to either portray a highly teams-oriented culture or a highly individual-oriented culture. Findings – Participants who viewed the low-richness site recalled more factual information about the organization; this effect was mediated by subjective mental workload. Richness was not related to differences in culture-related information acquisition. Practical implications – These findings suggest that richer media (such as interactive virtual environments) may not be as effective as less rich media in conveying information. Specifically, the interactive elements may detract focus away from the information an organization wishes to portray. This may lead to wasted time on the part of applicants and organizations in the form of under- or over-qualified applications or a failure to follow instructions. Originality/value – This study is among the first to use a cognitive load theory framework to suggest that richer media may not always achieve their desired effect.

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Huang, Tseng-Lung, and Feng Hsu Liu. "Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value." Internet Research 24, no. 1 (January 28, 2014): 82–109. http://dx.doi.org/10.1108/intr-07-2012-0133.

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Purpose – The purpose of this paper is to examine the extent to which presence, media richness, and narrative experiences yield the highest experiential value in augmented-reality interactive technology (ARIT). Design/methodology/approach – A survey is performed to collect data. Valid questionnaires of 344 ARIT users are identified. The hypothesized associations are analyzed using structure equation modeling. Findings – Empirical results indicate that narrative experience induces a higher experiential value than other simulative experiences, including presence and media richness. Practical implications – Results of this study provide a valuable reference for managers attempting to design an ARIT process in order to optimize the experiential value in various online simulation environments. Originality/value – This study adopts an integrated framework that incorporates narrative theory, media richness theory, and presence in the online ARIT. Exactly how narrative experience, media richness, and presence affect the formation of experiential value in the ARIT process is explored as well.

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Hwang, Ha Jin, Haeng Kon Kim, Monowar Mahmood, and Norazryana Mat Dawi. "Applying Niche Theory to Measure Uses and Gratifications of Social Media in Malaysia." International Journal of Software Innovation 10, no. 2 (April 2022): 1–11. http://dx.doi.org/10.4018/ijsi.289594.

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Niche theory provides a comprehensive framework to measure uses and gratifications of social media in terms of competitive superiority and overlapping capabilities. Despite various researches were conducted to measure how social media play roles of availability for tasks using media richness theory, there are not many researches, conducted on the differences in the gratification of social media reflecting unique characteristics of social media. This study is designed to investigate how well social media can represent the characteristics of communication, and how richness of media affects the communication on social media. It was observed that one type of social media does not completely replace another but rather becomes integrated in dealing with various communication needs. From the perspective of niche theory, the comparative utility of social media to fulfil users’ needs and provide them with gratification opportunities is essential to its survival and growth in this industry.

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Carlson, J. R., and R. W. Zmud. "CHANNEL EXPANSION THEORY AND THE EXPERIENTIAL NATURE OF MEDIA RICHNESS PERCEPTIONS." Academy of Management Journal 42, no. 2 (April 1, 1999): 153–70. http://dx.doi.org/10.2307/257090.

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Carlson, John R., and Robert W. Zmud. "Channel Expansion Theory and the Experiential Nature of Media Richness Perceptions." Academy of Management Journal 42, no. 2 (April 1999): 153–70. http://dx.doi.org/10.5465/257090.

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Lan, Yu-Feng, and Yang-Siang Sie. "Using RSS to support mobile learning based on media richness theory." Computers & Education 55, no. 2 (September 2010): 723–32. http://dx.doi.org/10.1016/j.compedu.2010.03.005.

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Huo, Chaoguang, Min Zhang, and Feicheng Ma. "Factors influencing people’s health knowledge adoption in social media." Library Hi Tech 36, no. 1 (March 19, 2018): 129–51. http://dx.doi.org/10.1108/lht-04-2017-0074.

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Purpose The purpose of this paper is to explore the factors influencing people’s health knowledge adoption in social media, with an eye toward promoting health information literacy and healthy behavior. Design/methodology/approach Based on the integration of sense-making theory, social influence theory, information richness theory, fear appeal theory, and ELM (elaboration likelihood method), a health knowledge adoption model is constructed. Taking spondylopathy as an example, high health threat and low health threat experiments and questionnaires are designed to complete the empirical study. In all, 355 effective survey samples are collected and analyzed, leveraging a partial least squares method. Findings Research results indicate that perceived knowledge quality, perceived knowledge consensus, and perceived source credibility have positive effects on health knowledge adoption via the mediator – trust; knowledge richness contributes to the perception of knowledge quality, source credibility, and knowledge consensus, especially under high health threat; health threat has significant positive moderating effects on the relationship between trust and health knowledge adoption, and the relationship between perceived knowledge quality and trust, with negative moderating effects on the relationships between perceived knowledge consensus, perceived source credibility, and trust. Originality/value This paper examines the mediating effecting of trust in the process of health knowledge adoption. Based on the integration of fear appeal theory, social influence theory, sense-making theory, information richness theory and elaboration likelihood model, this study investigates the factors influencing health knowledge adoption in social media from the perspective of a user, and explores the moderating effect of health threat on health knowledge adoption.

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Armengol, Xavier, Vicenc Fernandez, Pep Simo, and Jose M. Sallan. "An Examination of the Effects of Self-Regulatory Focus on the Perception of the Media Richness: The Case of E-Mail." International Journal of Business Communication 54, no. 4 (February 23, 2015): 394–407. http://dx.doi.org/10.1177/2329488415572780.

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Communication is a key element in organizations’ business success. The media richness theory and the channel expansion theory are two of the most influential theories regarding the selection and use of communication media in organizations; however, literature has focused little on the effects of self-regulation by managers and employees in these theories. To analyze these topics, this study develops an empirical investigation by gathering data from 600 managers and employees using a questionnaire. The results suggest that the perception of media richness is positively affected when the individual shows a promotion focus or strategy.

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Kartika, Kartika. "PENGARUH KERAGAMAN MEDIA DAN IMBALAN EKSTERNAL TERHADAP NIAT BERBAGI PENGETAHUAN MAHASISWA DAN DOSEN AKUNTANSI." JURNAL AKUNTANSI UNIVERSITAS JEMBER 8, no. 1 (March 31, 2015): 92. http://dx.doi.org/10.19184/jauj.v8i1.1224.

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The aim of this research is to examine the factors supporting individuals’ knowledge sharing intention. Based on the theory of reasoned action, this study examined influenced of extrinsic reward, and channel richness to knowledge sharing intention. Data was collected using a field study of lecturer and student in university at Malang. We employ independent sample t-test and PLS (Partial Least Squares) version 2.0. The result show that there isn’t perception difference betwen student and lecturer about factors that supporting knowledge sharing intention. The result show that channel richness has played significant part influenced attitude toward knowledge sharing. Extrinsic reward imposed no impact on an individual’s attitude toward knowledge sharing. The result from this study confirm the theory of reasoned action. This study also find that subjective norm greater influence knowledge sharing intention than attitude toward knowledge sharing. Keywords: theory of reasoned action, extrinsic rewards, channel richness

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Dennis, Alan R., and Susan T. Kinney. "Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality." Information Systems Research 9, no. 3 (September 1998): 256–74. http://dx.doi.org/10.1287/isre.9.3.256.

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Deska Rinanti Hayyattun Nuffuss and Deddy Irwandy. "INSTAGRAM AS A MEDIA COMMUNICATION FOR GOVERNMENT PUBLIC RELATIONS MINISTRY OF ENERGY AND MINERAL RESOURCES." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 568–77. http://dx.doi.org/10.29303/iccsproceeding.v2i1.31.

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The era of digitization and information disclosure makes all information very easily accessible using new media. The number of explosions of information through changes in the industrial revolution caused the shift in the function of Government Public Relations (GPR) in government institutions. The GPR of the Ministry of Energy and Natural Resources (KESDM) needs to make adjustments to the way it communicates with the public, one of which is by using Instagram Social Media. This study focuses on Instagram as a communication medium for MEMR using the media richness theory (Media Richness Theory) and is supported by the Computer-Mediated Communications Theory. The results show that Instagram is used as a tool for delivering GPR to the public by packaging information to be more interesting in a different way, thus making GPR provide its own wealth through Instagram in building relationships with the public.

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Liao, Gen-Yih, Tzu-Ling Huang, T. C. E. Cheng, and Ching-I. Teng. "Impacts of media richness on network features and community commitment in online games." Industrial Management & Data Systems 120, no. 7 (June 6, 2020): 1361–81. http://dx.doi.org/10.1108/imds-01-2020-0001.

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PurposeOnline gamers form communities and offer game makers various revenue sources. Gamers' continual revenue contributions should depend on their commitment to gaming communities (CGC), where they rely heavily on communication media that carry rich information or provide enhanced media richness. However, no study has yet examined how to use the four elements of media richness to fuel gamers' CGC, revealing a research gap. Seeking to fill this gap, this study constructs a research framework and formulates hypotheses based on media richness theory (MRT).Design/methodology/approachThis study obtained responses from 1,971 online gamers and applied structural equation modeling to test the hypotheses.FindingsThis study finds that the four media richness elements have selective impacts on network convergence and interdependence that result in CGC. Moreover, compared with interdependence, network convergence has a stronger impact on CGC.Originality/valueThe findings offer online game makers insights that will enable them to design the communication functions in games to support the formation of strongly connected gamer communities. Moreover, the findings advance MRT by showing its ability to explain the formation of online gaming communities.

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Ku, Byungmo, Layne Case, and Ming-Chih Sung. "Promoting Parent–Teacher Communication Within Adapted Physical Education Using the Media Richness Theory." Journal of Physical Education, Recreation & Dance 92, no. 8 (October 13, 2021): 15–20. http://dx.doi.org/10.1080/07303084.2021.1962447.

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Liu, Brooke Fisher, Julia Daisy Fraustino, and Yan Jin. "Social Media Use During Disasters." Communication Research 43, no. 5 (January 13, 2015): 626–46. http://dx.doi.org/10.1177/0093650214565917.

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This study provides insights that can inform disaster communication management, policymaking, and theory building through a nationally representative field experiment ( N = 2,015 U.S. adults) grounded in media richness theory, information and communication technologies (ICTs) succession theory, and the social-mediated crisis communication (SMCC) model. Key findings include the following: (1) Significant main effects of disaster information source were detected on how likely participants were to seek further disaster information from TV, local government websites, and federal government websites; (2) regardless of information form and source, participants reported strongest intentions to immediately communicate about the disaster predominately via offline interpersonal forms rather than through online organizational and personal forms; and (3) regardless of information source, participants reported strong intentions to evacuate if instructed to do so by the government. These findings call for developing crisis communication theory that is more focused on how publics communicate with each other rather than with organizations about disasters and predict a wider variety of crisis communication outcomes.

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Alhaimer, Rashed Salem. "The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6 (June 29, 2021): 1960–72. http://dx.doi.org/10.3390/jtaer16060110.

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This study examined social media’s role in various levels of research, development, and performance within enterprises in Kuwait. The research incorporated four inductive case analyses in various sectors. The case studies epitomize the supply chain of Kuwaiti enterprises, including small and medium-sized enterprises (SMEs). Media richness theory and social exchange effectuation theory were utilized to create an effective theory and a theoretical framework. This study collected data via a questionnaire completed by 100 managers employed by Kuwaiti SMEs specialized in the food sector and interviews with eight managers. Numerical data were analyzed via SPSS software, while textual data were analyzed by applying thematic analysis. The results of this study suggest that Kuwaiti companies should adopt social media platforms and other novel, innovative outlets to publicize their organizations and maximize performance. Social media richness and openness tend to determine the supplier selection process in most Kuwaiti enterprises, leading to positive transactional and social impacts on entrepreneurship.

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Liu, Jingfang, and Lu Gao. "Are Diverse Media Better than a Single Medium? The Relationship between Mixed Media and Perceived Effect from the Perspective of Online Psychological Counseling." International Journal of Environmental Research and Public Health 18, no. 16 (August 14, 2021): 8603. http://dx.doi.org/10.3390/ijerph18168603.

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The progress of new media has promoted the development of online health consultations. Previous research has investigated the impact of media richness on user satisfaction; however, little attention has been given to the mixed effects of the nesting of multiple media. The purpose of this study is to analyze the impact and differences of the use of single or mixed media on users’ perceived effect from the perspectives of social support and satisfaction by mining user reviews on online health platforms. The data were collected from a professional online psychological counseling platform. We collected data on 48,807 reviews from 11,694 users. Text annotation and sentiment analysis were then used to extract variable eigenvalues from the reviews. One-way analysis of variance (ANOVA) and hierarchical regression analysis were used for statistical analysis. The results show that mixed media with different richness has a significant impact on the users’ perceived effects. Among them, compared to “text + audio,” using “text + audio + video/face to face” can significantly improve the users’ perceived social support and satisfaction. However, compared to single medium, mixed media with higher richness may not necessarily achieve a better effect. We found that the inclusion of “video/face to face” mixed media significantly reduced the users’ perceived social support and satisfaction compared to text or audio use alone. These research results complement the blank media richness theory in the field of online health care and provide guidance for improving the personalized customization of online psychological counseling platforms.

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Simon, Steven John, and Spero C. Peppas. "An examination of media richness theory in product Web site design: an empirical study." info 6, no. 4 (August 2004): 270–81. http://dx.doi.org/10.1108/14636690410555672.

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Sun, Pei-Chen, and Hsing Kenny Cheng. "The design of instructional multimedia in e-Learning: A Media Richness Theory-based approach." Computers & Education 49, no. 3 (November 2007): 662–76. http://dx.doi.org/10.1016/j.compedu.2005.11.016.

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Lee, Un-Kon. "Tourism Using Virtual Reality: Media Richness and Information System Successes." Sustainability 14, no. 7 (March 28, 2022): 3975. http://dx.doi.org/10.3390/su14073975.

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Due to the COVID-19 pandemic outbreak, borders were closed, cities were blocked, and individuals went into quarantine. The market size of the tourism industry in 2020 declined by more than 70% compared to the previous year, regressing to the size it was 30 years ago. This does not mean that people’s needs for tourism have decreased. People started to use virtual reality technologies to get the experience of sightseeing even if they could not go directly to tourist attractions. Prior studies found that virtual reality technology is effective for online shopping and gaming contexts. However, there are insufficient studies investigating the effect of using virtual reality for tourism content. Therefore, this study attempts to verify how the media richness of virtual reality tourism content elicits various reactions from potential tourists in terms of perceived usefulness, perceived enjoyment, satisfaction, destination visit intention, and positive word-of-mouth intention. The purpose of this study is to verify how virtual reality tourism content increases the destination visit intention after the COVID-19 pandemic. Based on media richness theory and the information system success model, a hypothesis was developed. One hundred and eighty-two data were gathered from potential tourists who were in quarantine by performing an online scenario survey that used quasi-experiment methods. Data were analyzed with a PLS algorithm. The results indicate that media richness of tourism content using virtual reality significantly increased perceived usefulness and perceived enjoyment. It could significantly increase satisfaction, destination visit intention, and positive word-of-mouth intention. The results of this study explain how information technology can be used in the tourism industry, and they provide suggestions on why tourism content using virtual reality can be useful for attracting tourists, and what experiences it can provide tourists.

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Liu, Chi-Lun. "The impact of social cues and effectiveness in check-in advertising." Kybernetes 43, no. 7 (July 29, 2014): 984–1002. http://dx.doi.org/10.1108/k-01-2014-0015.

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Purpose – Check-in based advertising is growing dramatically as the popularity of social media increases. The purpose of this paper is to explore which social cues are appropriate for check-in based advertising in social media based on media richness theory and how content effectiveness affects content generation intention based on achievement motivation theory. Design/methodology/approach – A laboratory experiment was performed to evaluate the effects of social cue strategies on content effectiveness of attitude toward the ad and self-efficacy on recall. The influence of effectiveness on content generation intention are also measured in the experiment. Findings – The results of a laboratory experiment indicated that a strategy of using plentiful social cues has high effectiveness as measured by the concept of attitude toward the ad. Content effectiveness measured by attitude toward the ad and self-efficacy on recall can directly affect user intentions to generating check-in based advertisements. Research limitations/implications – Although check-in based advertising is driven by the customers themselves rather than by the company, companies can encourage their customers to follow an appropriate check-in content generation strategy to improve effectiveness. Practical implications – The findings of this study provide useful information for designing the content of social media designed to facilitate the promotion of products and companies in online marketing. Originality/value – In theoretical contribution, this study integrates media richness theory and achievement motivation theory to explore how users intent to generate check-in advertising according to social cues effectiveness.

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Fernandez, Vicenc, Xavier Armengol, and Pep Simo. "The Self-Regulatory Focus as a Determinant of Perceived Richness of a Communication Medium." International Journal of Applied Industrial Engineering 1, no. 1 (January 2012): 1–9. http://dx.doi.org/10.4018/ijaie.2012010101.

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At present, a large number of theories exist which explain the process for choosing communication media in organizations. Channel expansion theory combines a large part of the theoretical foundation for these theories, suggesting that the perceived richness of a communication medium varies according to experience based on the knowledge of the organization’s members. Equally, Regulatory Focus Theory also suggests that individuals behave in a different way when their self regulation states are different. This investigation intends to present a set of proposals based on the existing literature about how strategy type /focus (promotion and prevention) affects the perception of the richness of a communication medium, increasing the explanatory capacity of channel expansion theory.

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Trehan, Deepak, and Rajat Sharma. "What motivates members to transact on social C2C communities? A theoretical explanation." Journal of Consumer Marketing 37, no. 4 (February 20, 2020): 399–411. http://dx.doi.org/10.1108/jcm-04-2019-3174.

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Purpose This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast with the traditional C2C transactions, on websites such as eBay, where the company website facilitates the transaction between consumers, charges a fee to sellers and provides limited information about buyers and sellers. Design/methodology/approach Drawing from media richness theory and social capital theory, this paper thus proposes and empirically tests a theoretical model developed using data collected from people making transactions on these communities that synthesize the motivations behind consumers’ intention to buy. Findings The results indicate that the media richness of the Facebook platform increases the social capital and sense of virtual community among users, which further impacts the purchase intentions of users. Social capital alone does not lead to purchase intention and indirectly impacts purchase intentions through the trust dimension. Research limitations/implications This study contributes to theorizing the role of the platform, social capital and sense of virtual community in buying behavior on SNSs and provides valuable new insights into these constructs for the brand managers on social media sites. Originality/value Existing research on social commerce does not hold true for C2C communities on SNSs. This paper provides a new perspective into these communities through the lens of media richness and social capital constructs as antecedents of purchase intentions on these communities.

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Suh, Kil Soo. "Impact of communication medium on task performance and satisfaction: an examination of media-richness theory." Information & Management 35, no. 5 (May 1999): 295–312. http://dx.doi.org/10.1016/s0378-7206(98)00097-4.

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EL-SHINNAWY, MAHA, and M. LYNNE MARKUS. "The poverty of media richness theory: explaining people's choice of electronic mail vs. voice mail." International Journal of Human-Computer Studies 46, no. 4 (April 1997): 443–67. http://dx.doi.org/10.1006/ijhc.1996.0099.

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Chernov, Gennadiy, and Maxwell McCombs. "Philosophical orientations and theoretical frameworks in media effects." Fifty years of agenda-setting research 3, no. 1 (January 2, 2019): 63–81. http://dx.doi.org/10.1075/asj.18016.che.

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Abstract This paper explores the philosophical orientations within which agenda setting operates, and agenda setting’s place within the broader framework of the media effects tradition, specifically in comparison with framing and priming. It also responds to earlier criticisms of agenda setting for its supposed lack of theoretical richness and narrowly understood underlying mechanisms. Both ontological and epistemological statuses of the agenda-setting theory are analyzed in order to place agenda setting into the communication discipline’s broader context. This paper demonstrates that the most important distinction between framing and agenda setting is that they are based on different ways of knowing. While the epistemological bases of priming are similar to the theory of agenda setting, the paper argues that further progress will depend not only on practical studies of different aspects of agenda setting, but also on theoretical and philosophical conceptualizations in the future.

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Ferber, Paul, Franz Foltz, and Rudy Pugliese. "Computer-Mediated Communication in the Arizona Legislature: Applying Media Richness Theory to Member and Staff Communication." State and Local Government Review 37, no. 2 (August 2005): 142–50. http://dx.doi.org/10.1177/0160323x0503700205.

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Saat, Rafeah Mat, and Mohamad Hisyam Selamat. "An Examination of Consumer's Attitude towards Corporate Social Responsibility (CSR) Web Communication Using Media Richness Theory." Procedia - Social and Behavioral Sciences 155 (November 2014): 392–97. http://dx.doi.org/10.1016/j.sbspro.2014.10.311.

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Chairunnisa, Sabrina, and Benedictus A.S. "Analysis of Emoji and Emoticon Usage in Interpersonal Communication of Blackberry Messenger and WhatsApp Application User." International Journal of Social Sciences and Management 4, no. 2 (April 24, 2017): 120–26. http://dx.doi.org/10.3126/ijssm.v4i2.17173.

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The aims of this research are: 1) to know the display of emoji and emoticon in Blackberry Messenger and WhatsApp application, 2) to know the usage of emoji and emoticon in Blackberry Messenger and WhatsApp application on interpersonal communication, and 3) to know the role of emoji and emoticon usage on interpersonal communication. In this research, the method used was qualitative research method. This research was based on media richness theory. Through the communication channel, the message will have high noise level so that it could be conveyed perfectly. Research results showed that emoji and emoticon have very important role in interpersonal communication. In media richness theory, Blackberry Messenger and WhatsApp media had fulfilled the criteria. 1) Ability of communication channel in conveying message signals such as facial expression, body movement, and vocal inflection; 2) Feedbacks are directly given by the message receiver as response to every chats, 3) Variety of language such as the presence of symbols and foreign language, and 4) Ability of communication channel in conveying personality such as showing personal emotion. This research concluded that emoji and emoticon have important role in interpersonal communication to enhance the text message’s meaning.Int. J. Soc. Sc. Manage. Vol. 4, Issue-2: 120-126

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Anders, Abram D., Joshua T. Coleman, and Stephen B. Castleberry. "Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories." International Journal of Business Communication 57, no. 3 (April 11, 2017): 370–400. http://dx.doi.org/10.1177/2329488417702476.

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Recent research on media channel selection theories has called for studies exploring communication in interorganizational business relationships and for specific work functions. The present study addresses this need through an exploration of buyer-seller communication practices in business-to-business contexts. Based on a survey of buyers, it offers a comparison of e-mail and voice mail with an emphasis on preferences for initial or cold call sales messages. The study design compares the explanatory power of three prominent theories of media channel selection: media richness theory, channel expansion theory, and media synchronicity theory. Results indicate that e-mail and voice mail/phone are the most frequently used media channels for business-to-business sales communication. Buyers preferred to receive initial messages from new salespeople by e-mail. Voice mail and phone are preferred for specific processes in established relationships, including conflict resolution, negotiations, and relationship building. Of the three theoretical models, media synchronicity theory offered the most thorough and robust account of buyer media preferences and channel selection rationales. Congruent with the expectations of media synchronicity theory, buyers preferred e-mail for communication processes characterized by the conveyance of information due to its capabilities for information processing. In particular, buyers preferred the higher parallelism of e-mail—including its capabilities for engaging in multiple conversations simultaneously—as it supported multitasking working styles.

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Peñalba, Ericson. "Students’ learning performance and acceptance of web 2.0 technologies based on media richness properties." IJERI: International Journal of Educational Research and Innovation, no. 14 (July 9, 2020): 290–303. http://dx.doi.org/10.46661/ijeri.4269.

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The selection of a communication channel for the performance of learning tasks is likely to affect how information and knowledge can be effectively transmitted. Anchored on the media richness theory, this study employed quasi-experimental design to examine the influence of media richness properties on learning performance user acceptance of web 2.0 technologies as learning tools. The quasi-experiment, which took place over eight weeks, was carried out with 100 undergraduate students who were assigned to two experimental groups (Facebook-based learning condition and Blogger-based learning condition) and a control group (paper-based learning condition). A focus group discussion was also done to reveal the participants’ insights after using web 2.0 technologies in performing the assigned learning activities. No significant differences existed among the three learning conditions in terms of learning performance and between the two experimental conditions as regards user acceptance. Such findings indicate that the learning performance achieved from using the learning tools was perceived to be the same regardless of the features they offered. All groups may also have equal perceived level of usefulness and ease of use afforded by the learning mediums despite variations in their features.

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Mammadov, Rashad. "Media Choice in Times of Uncertainty —Media Richness Theory in Context of Media Choice in Times of Political and Economic Crisis." Advances in Journalism and Communication 10, no. 02 (2022): 53–69. http://dx.doi.org/10.4236/ajc.2022.102005.

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Ledford, Christy J. W. "Changing Channels." Social Marketing Quarterly 18, no. 3 (September 2012): 175–86. http://dx.doi.org/10.1177/1524500412460671.

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Many health promotion campaigns are designed to communicate complex, potentially ambiguous messages. The strategic communication stages of formative research, strategy, tactics, and evaluation provide campaign guidance for communicating messages, but less direction is available for the specific tactics of channel selection and message delivery. The research question explored here is what channel characteristics should campaign designers consider and assess when selecting the most effective channels for disseminating their messages. A review of extant literature of channel selection theory informed the application of media richness theory and the concept of medium control. Synthesizing this theory and concept provides a typology of channels from which to select channels for communicators as they negotiate the media landscape. Often with limited resources and budgets, health communicators must make critical choices about what channels to use in disseminating their messages. While new and social media offer exciting opportunities, communicators must consider the media’s ability to transmit potentially ambiguous messages.

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Coursaris, Constantinos K., Wietske van Osch, and Brigitte A. Balogh. "Informing brand messaging strategies via social media analytics." Online Information Review 40, no. 1 (February 8, 2016): 6–24. http://dx.doi.org/10.1108/oir-02-2015-0062.

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Purpose – The purpose of this paper is to offer a theory-driven, evidence-based approach to developing a brand’s messaging strategies on social media encompassing three messaging dimensions, namely, appeal, content, and richness. Design/methodology/approach – Using longitudinal data from three Fortune 200 companies – Delta Airlines, Wal-Mart, and McDonald’s – the authors empirically investigate comprehensive strategic messaging framework. Using ANOVAs and regression analyses, the authors test a set of hypotheses regarding the relations between a brand ' s purchase involvement, its message appeal, message content, and message richness, and engagement. Findings – Findings reveal significant relations between purchase involvement and appeal. Furthermore, the authors find that abstract content categories are best combined with richer media. Finally, both transformation appeal and richer media have a highly significant and positive effect on engagement. Research limitations/implications – The authors offer a theoretical ground and empirical validation of both a comprehensive typology of content categories and a holistic strategic messaging framework that can fill a significant void in the social media marketing literature that lacks integrative models for assessing, classifying, analyzing, and in turn, informing future social media marketing strategies. Practical implications – The validated framework can help managers better understand the diversity of messaging components as well as offer an analytical tool for assessing the nature of engagement associated with each appeal and category. Originality/value – To the best of the author’s knowledge, this paper offers the first comprehensive typology of content categories and validates it in the context of a strategic messages framework using real-world data finding strong support for all hypotheses.

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Saat, Rafeah Mat, and Mohamad Hisyam Selamat. "The Impact of Corporate Social Responsibility Information Richness on Trust." Issues In Social And Environmental Accounting 8, no. 2 (June 30, 2014): 67. http://dx.doi.org/10.22164/isea.v8i2.82.

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Corporate Social Responsibility (CSR) is a concept that describes the relationship between company and society. The way a company portrays corporate ethics and social initiatives can evoke strong positive reactions among consumers. The emergence of Internet creates a new communicating culture and gives an idea for a company to deliver their CSR message. Applying Media Richness Theory (MRT) in CSR message is believed could facilitate trust among consumer. Thus, this study aims to examine the impact of different level of CSR information richness with consumers trust towards the company. This study divides trust into three components that are competence, benevolence and integrity. An experimental design consisting of different levels of CSR information is selected (rich CSR information, lean CSR information and no CSR information as a control condition). The finding shows that rich CSR information has impacted on competence and integrity but not on benevolence. Result from this study is believed can assist companies in setting up their CSR communicating strategy in engaging consumers’ trust.

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Sriwardiningsih, Enggal. "Faktor-Faktor yang Memengaruhi Kepuasan Pengguna Website Kampus." Binus Business Review 4, no. 1 (May 31, 2013): 423–34. http://dx.doi.org/10.21512/bbr.v4i1.1408.

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The benefit of internet website is not maximall unless students are satisfied with the campus website. This study proposed and tested model explaining student satisfaction when the website is used as supplementary learning tool of face to face class method. The model is integrated determinants from Media Richness Theory, Self-Determination Theory, Knowledge Based Theory and Attribution Theory, and participant charateristics cited in the research literature. Following a demonstration and using website system in Binus University website system, data were collected from 210 college students. Structural Equation Modelling provided better support for a model that hypothesized stringer effect of website charateristics on e-service quality, motivation, and culture on using internet consumer satisfaction.

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Wu, Yanfang. "Social news: Connecting virtuality with reality in cyberspace." Journal of Applied Journalism & Media Studies 8, no. 3 (November 1, 2019): 331–47. http://dx.doi.org/10.1386/ajms_00005_1.

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This study seeks to understand how American journalists integrate social media in news production by conducting semi-structured qualitative interviews. Thirteen journalists and editors from thirteen newsrooms of variety size, and multiple platforms (newspaper, radio, television, magazine to online-only news organizations) were interviewed. Based on the media richness theory, the study shed light on how journalists delve into the virtual world, build connections between virtuality and reality through finding sources, interacting with audiences, constructing communities in the virtuality and integrating virtuality with reality into the news production process. With its rich multimedia features that allow immediate interaction between journalists and audiences, social media has become a rich medium that connects virtuality to reality in social news and, in particular, immersive journalism.

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Liao, Ying Kai, Candice Chang, and Giang Nu To Truong. "Investigating B-to-B Social Media Implementation." Journal of Electronic Commerce in Organizations 18, no. 1 (January 2020): 18–35. http://dx.doi.org/10.4018/jeco.2020010102.

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Social media usage keeps exploding all over the world which makes it an incrementally important resource to be more competitive in both business-to-customer and business-to-business marketing. However, even though social media has been widely used in B-to-B, previous researches still claim that B-to-B marketers are far behind B-to-C marketers either in the level of use or in the sophistication for social media. Building on the electronic marketing orientation (EMO) proposition and media richness theory, this research conducted a series of in-depth interview to understand inter-relationships between research constructs in a B-to-B context. Using a survey approach, the study shows that organizational cultural and cross-department coordination have significant influence on the implementations, adoption and business performance of B-to-B social media. These results of 103 respondents can prove the important references for academicians to conduct further empirical validations, and helpful for professionals to identify their marketing strategies to facilitate B-to-B business.

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Xu, DaPeng, Lingfei Deng, Xiao Fan, and Qiang Ye. "Influence of travel distance and travel experience on travelers' online reviews: price as a moderator." Industrial Management & Data Systems 122, no. 4 (March 22, 2022): 942–62. http://dx.doi.org/10.1108/imds-07-2021-0444.

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PurposeBuilding on a small body of work, the authors' study aims to investigate some important antecedents of online review characteristics in the Chinese restaurant industry.Design/methodology/approachUsing a data set of restaurant reviews collected from a most popular review platform in China, the authors conduct a series of analyses to examine the influence of travel experience and travel distance on travelers' review characteristics in terms of review rating and media richness. The moderating effect of restaurant price on the influence is also investigated.FindingsTravelers with a longer travel distance and more travel experience tend to provide higher and lower online ratings, respectively, which can be explained by the construal level theory (CLT) and the expectation-confirmation theory (ECT), respectively. Furthermore, these strong feelings can then induce travelers to post enriched reviews with more pictures, more words and more affective words to release consumption tension. Besides, restaurant price can moderate these relationships.Originality/valueDistinguished from most studies which mainly focus on the consequences of online review characteristics or antecedents of review helpfulness, the authors pay attention to the effects of travelers' individual differences in terms of travel distance and travel experience on travelers' online reviewing behavior. In addition to review rating, the authors also focus on media richness in terms of visual and textual information. The authors' research findings can benefit restaurant consumers and managers for their online word-of-mouth utilization and management.

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Wu, Shushan, IpKin Anthony Wong, and Zhiwei (CJ) Lin. "Understanding the role of atmospheric cues of travel apps: A synthesis between media richness and stimulus–organism–response theory." Journal of Hospitality and Tourism Management 49 (December 2021): 226–34. http://dx.doi.org/10.1016/j.jhtm.2021.09.014.

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Konhäusner, Peter, and Robert Seidentopf. "Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19." Journal of Risk and Financial Management 14, no. 8 (July 29, 2021): 347. http://dx.doi.org/10.3390/jrfm14080347.

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In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.

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Li, Yang, Hefu Liu, Matthew Lee, and Qian Huang. "Information privacy concern and deception in online retailing." Internet Research 30, no. 2 (July 10, 2019): 511–37. http://dx.doi.org/10.1108/intr-02-2018-0066.

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Purpose Previous studies have attempted to address online uncertainties from the relationship marketing perspective. The purpose of this paper is to argue that the integration of media richness theory (MRT) and cognitive fit theory (CFT) can contribute a new perspective in addressing consumers’ transaction-specific uncertainties in online retailing. Design/methodology/approach On the basis of MRT and CFT, a research model was developed by correlating online channel media richness (OCMR), online–offline information integration (OOII), information privacy concern, perceived deception and online loyalty. The model was empirically examined based on survey data collected from 258 multi-channel consumers in China. Findings An analysis of structural equation model showed that OCMR is negatively associated with information privacy concern and perceived deception but is not significant to online loyalty. Information privacy concern has a negative influence on online loyalty, but the effect of perceived deception is not significant. Moreover, information privacy concern is positively related to perceived deception. The OOII strengthens the influence of OCMR but not the moderating effect of integrated promotion, product and price information on the relationship between OCMR and online loyalty. Originality/value This study contributes to the extant literature on online retailing by examining the effect of OCMR on online transaction uncertainties. Information integrity in the form of OOII was proposed to complement OCMR. Results have shown that OCMR is significant in reducing online uncertainties, and OOII strengthens this effect, thereby enhancing online loyalty.

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Gunaningrat, Rayhan, Suci Purwandari, Agus Suyatno, and Indra Hastuti. "Consumer Shopping Preferences and Social Media Use During Covid-19 Pandemic." Jurnal Bisnisman : Riset Bisnis dan Manajemen 3, no. 2 (September 9, 2021): 01–15. http://dx.doi.org/10.52005/bisnisman.v3i2.42.

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This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of Instagram, Facebook, YouTube, Twitter and LinkedIn at home is associated with consumer shopping preferences at online retail stores such as Tokopedia, Shopee, Lazada, and KlikIndomaret. In addition, our analysis revealed that the use of these social media platforms at home is associated with consumer shopping preferences at brick and mortar retail stores such as Alfamart, Indomaret, and Super Indo. Interestingly, there is no significant association between social media use at home and consumer shopping preferences at Transmart brick-and-mortar stores. Media Richness Theory and Strength of Weak Ties Theory help explain the results of this study. Retail stores need to consider which social media platform is more effective for implementing their marketing strategy. The results of this study can be used as a reference in developing a retail store marketing strategy through social media.

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Clinton, M. Suzanne, Kimberly L. Merritt, and Samantha R. Murray. "Using Corporate Universities to Failitate Knowledge Transfer and Achieve Competitive Advantage." International Journal of Knowledge Management 5, no. 4 (October 2009): 43–59. http://dx.doi.org/10.4018/jkm.2009062903.

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The knowledge literature suggests that transferring knowledge leads to synergistic cost advantages, better implementation of organizational strategies, and competitive advantage. Organizations are implementing corporate universities to aid in knowledge transfer. There is no standardized definition for corporate universities, but rather models that allow organizations to customize them to meet their training needs. Building on recent work of managing the knowledge transfer process (Murray & Peyrefitte, 2007) and on seminal work on media richness theory (Daft & Lengel, 1986), the authors propose that the type of knowledge to be transferred, and the appropriate media to transfer that knowledge, determine the most beneficial generation of corporate university to achieve competitive advantage. The article presents a model and propositions concerning relationships between the type of knowledge to be transferred, appropriate media selection, and generation of corporate university to implement.

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Aliu, Dorian, Ayten Akatay, and Armando Aliu. "The Influence of Inter-Stakeholders’ Communication on University – Industry Collaboration." Scholedge International Journal of Business Policy & Governance ISSN 2394-3351 4, no. 8 (February 9, 2018): 78. http://dx.doi.org/10.19085/journal.sijbpg040801.

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Purpose: The aim of this study is to examine the influence of inter-stakeholders’ communication on universities which mutually collaborate with both internal and external stakeholders in frame of university – industry collaboration (UIC) and coordinate their internal structure in this direction.Design/methodology/approach: In this study, literature review and theoretical approach were applied to find out the interrelationships of four basic theories (i.e. Communicative Actions Theory, Media Richness Theory, Actor-Networks Theory, and Stakeholder Theory) that are located amongst inter-stakeholders communication and UIC.Findings: There is a strong nexus between stakeholder theory and other mentioned three theories. Stakeholder theory has a magnet role in combining UIC and inter-stakeholders’ communication. Communicative actions theory, media richness theory and actor-networks theory have supportive and transformative effects on stakeholder theory to uphold the relationships at multivariate levels, actors and institutions.Research limitations/implications: The research was limited to the communication dimension of stakeholders and UIC. There are many other dimensions; such as, reciprocal trust, commitment, continuity and understanding. Investigators are encouraged to improve a reliable and valid scale and test these factors in an empirical way.Practical implications: The paper includes implications for the development of the position of managers in communicative activities in which universities build interactions with their stakeholders and create an open system that is a strategic point.Originality/value: The original contribution of this study is to attach considerable attention to university interfaces (e.g. UIC Centre, Technocity / Technopark, Technology Transfer Office, Incubation Centre) and the managers working in these institutions have very crucial functions to establish cooperation amongst university and industry, and contain multidimensional and multidisciplinary aspects of collaboration and communication.

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Marginson, David, Malcolm King, and Laurie Mcaulay. "Executives’ use of Information Technology: Comparison of Electronic Mail and an Accounting Information System." Journal of Information Technology 15, no. 2 (June 2000): 149–64. http://dx.doi.org/10.1177/026839620001500206.

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The use of electronic mail and the non-use of an accounting information system (IS) by a group of executives at a major telecommunications company provided the opportunity of exploring the reasons why executives use information technology (IT). The paper draws on qualitative and quantitative research data to give a holistic and integrative explanation. This is based on the perceptions of executives and is interpreted through a wide range of prior research which incorporates media richness theory, social interaction theories and technology acceptance modelling. The case study draws particular attention to the concept of media style. Structuration theory is used to draw together the several factors which are to be found in the existing literature and in the case study. Individual action and structure interacted to create the changing conditions which typify the context for executive use of IT at the case study site. The structure comprises IT itself, task and social and technological factors.

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Journal articles on the topic 'Media Richness Theory'

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