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Hornung, Jenicka M. "Revisiting Media Richness Theory| Social Cues Impact on Understanding in a Textual World." Thesis, Pace University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3664071.
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Today people are more connected by technology than ever, but the impact of changing preferences for interacting on communication is still largely unknown. Differing levels of richness in modes of communication as determined by media richness theory were examined as a function of participants' accuracy and certainty in interpreting ambiguous messages. A sample of 111 undergraduate student participants were randomly assigned to text, audio, or video condition groups where they read, heard, or viewed ambiguous stimuli in four emotional tone categories (affection, aggression, sarcasm, and wit/humor) in an online survey. Findings included significant positive correlations between accuracy and certainty overall; when separated by condition, the association between accuracy and certainty was significant in the richest communication condition (video) across all four emotional tone categories and in the leanest condition (text) for affectionate messages only. Overall, there was a significant main effect for condition on accuracy scores, with the richest (video) condition having highest accuracy scores across the majority of emotional tone categories. Affectionately toned message accuracy was the exception, with higher accuracy scores in the moderately rich audio condition. Generally, the moderately rich condition produced accuracy rates that were lower than the richest condition but higher than the leanest (text) condition. Across all emotional categories, the leanest condition had significantly lower accuracy scores. There were no significant differences in certainty scores between conditions. In summary, while accuracy decreased in leaner forms of communication, individuals' confidence in their ability to accurately perceive messages remained stable across all communication mediums and emotional categories. This suggests people tend to be overconfident in their ability to accurately perceive messages; they may be unaware interpretational accuracy can vary significantly both across emotional tone and by medium, with accuracy decreasing most in text-based interactions. These findings could be used to help individuals better predict when to use richer forms of communication mediums to avoid misunderstandings, or to at least be more aware when their messages may be less clear. Additionally, the certainly findings support that richness alone does not predict media choices as participants did not appear to consider richness as a factor in effectively conveying meaning in their perceived understanding of information.
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Nathanson, Adrienne. "”Ibland blir det för mycket” : En studie om hur anställda nyttjar Instant Messaging i multikommunikation." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298816.
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Instant Messaging är en digital kommunikationskanal i ett användarvänligt format för kommunikation i nära realtid. Som en växande trend på arbetsplatsen väljer allt fler företag att integrera kommunikationskanalen i sina kommunikationslösningar. Samtidigt följer användningen av Instant Messaging med en omedveten andrahands-effekt, något som lämnat synliga avtryck på företagens kommunikationsmönster. Kommunikationsteoretikerna Turner och Reinsch (2007) förklarar förekommandet genom att introducera termen multikommunikation, hur anställda identifieras gå från att ha sekventiella till simultana interaktioner. En användning som formats efter Instant Messagings avsaknad av icke-verbala indikationer i att kräva mindre koordinering och möjliggöra för anställda att fördela sin uppmärksamhet över flera interaktioner. Turner och Reinsch (2007) föreslår därför att multikommunikation är att föredra när företag värderar inre effektivitet eftersom anställda som deltar i simultana interaktioner kan överprestera övriga. Andra insatta teoretiker har istället identifierat hur avsaknaden av icke-verbala indikationer ger kommunikationssvårigheter i form av funktionsbegränsningar och intensiva kommunikationsflöden. Något som ger implikationer för anställdas arbetsproduktivitet i att Instant Messaging kan vara avbrytande, försvåra en samordnad turtagning och göra det ansträngande att förmedla känslor. Uppsatsen syftar därför till att undersöka hur anställda hanterar den multikommunikation och de kommunikativa svårigheter som uppstår i samband med användandet av Instant Messaging. Genom deltagande observationer och semi-strukturerade intervjuer, på en avdelning inom ett multinationellt industriföretag, utförs en fallstudie. Resultat visar att sättet anställda hanterar Instant Messaging är starkt bundet till den kontext kommunikationskanalen nyttjas i. I en sammansättning av erfarenheter och sociala regler identifieras överenskomna strategier vilka balanserar och kontrollerar kommunikationsflödet, samt får funktionsbegränsningar att ge en minskad negativ effekt. Genom att prioritera kommunicerat innehåll efter tidskänslighet minskar antalet interaktioner, får kollegor att inte avbrytas i onödan och underlättar till en korrekt fördelning av uppmärksamhet. Samtidigt skickas främst skärmbilder tagna i affärssystemet SAP vilka inrymmer information i ett formaliserat gränssnitt. Något som gör kommunikationsflödet mindre intensivt i att kunna ersätta otroligt många meddelanden. Det underlättar till en samordnad turtagning, snabbare responstid och mindre ansträngning i att anställda inte skriftligt formulerar information med tillhörande känslor.Instant Messaging is a digital communication channel with a user-friendly design for near realtime communication. As a growing trend in the workplace, more and more companies decide to integrate the communication channel into their communication solutions. The use of Instant Messaging follows with a secondary effect revealed in visible marks on corporate communication patterns. Communication theorists Turner and Reinsch (2007) explains the occurrence by introducing the term Multicommunication, how employees are going from having sequential to simultaneous interactions. A use shaped by Instant Messaging's lack of non-verbal indications in allowing for less coordination and an allocation of attention across multiple interactions. Turner and Reinsch (2007) therefore propose that multicommunication is preferable to companies seeking efficiency seeing that employees participating in simultaneous interactions outperform others. Other relevant theorists have identified how the lack of non-verbal indications provide communication difficulties sprung from functional limitations and intensive communication flows. This is creating implications for work productivity as Instant Messaging interrupt ongoing tasks, disrupt the turn-taking and complicates the conveyance of emotions. This thesis therefore aim to study how employees manage multicommunication and the communication difficulties that emerge in use of Instant Messaging. A case study is conducted, by participant observations and semi-structured interviews, at a department of a multinational industrial company. The results show that the way employees manage multicommunication and communication difficulties is strongly bound to the context of use. In a mix of experiences and social rules a set of agreed strategies is used to help balance and control the communication flow and also reduce negative effects of functional limitations. To primarily communicate time-sensitive content the number of active interactions is reduced, unnecessary interruptions is avoided and a proper allocation of attention is facilitated. Mostly send messages also consists of print screens captured in the ERP-system which holds information in a formalized interface. The use of print screens is appreciated in favor of making the communication flow less intense by replacing an incredible number of messages. This usage facilitate the coordination of turn-taking, the possibility of instant feedback and the creation of content in not having to phrase in writing to convey emotions.
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Morrison, Elizabeth Kay. "Effect of Medium Used to Communicate Employee Testimonials on Organizational Attraction." Xavier University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1484651935278636.
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Håkansson, Nils. "Den ideella föreningens kommunikativa utmaningar på en glokal marknad : - En förstudie till en kommunikationsplan för kulturföreningen Humlan." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87616.
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Non-profit organizations’ communicational challenges in a glocal market – A pre-study to a communication plan for the non-profit organization Humlan. This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news. In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students. However, the study showed that this could be problematic due to the students’ communicational preferences. The results also showed that it is possible to see a resemblance between the communicative issues faced by Humlan and communicative issues faced by other types of non-profit organizations.
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Khosravi, Patricia, and Stephanie Thurow. "Agila metoder i praktiken : En fallstudie om kommunikation och motivation." Thesis, Uppsala universitet, Medier och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339977.
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Agile methods have become a popular project managing method within software development (Cervone, 2011, ss. 19-20; Maximini, 2015, s. 3). Though there is an absence of studies on agile methods and motivation in employees (Dybå & Dingsøyr, 2008). Furthermore, the agile manifesto (2001) explains the importance of motivated employees for the development of software. The purpose of this study is to examine how employees in two well-known Swedish companies perceive the use and the effects of agile methods in their organization, and their internal communication. The study followed a qualitative approach to measure data collected from semi-structured interviews and includes interviews with eight developers and two agile coaches in two organizations. The theoretical framework is based on Media Richness Theory and Self-determination Theory. The selected theories help the examination why a communication channel is chosen for disseminating information and motivational factors through asking questions about their sense of autonomy, relatedness and competence. The results show that face-to-face conversation is the efficient communication channel to disseminate information, but the most utilized channel was chat and mail to the respondents. Additionally, our respondents experience motivational factors such as the feeling of competence and relatedness as being moderately fulfilled at their workplace, though feelings of autonomy on an individual level were not fulfilled. This indicates that a complete introduction to the work method, a variation between independent and group work and face-to-face communication should be encouraged to achieve internal communication.
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Torstensson, Lillemor. "Kommunikation mellan företag : förutsättningar för bruket av sociala medier i en företag-till-företagskontext." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17290.
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The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship. The study answers the following questions: What factors may contribute to the selection of different communication tools in business-to-business? What are the conditions and reasons for employees to use social media in business-to-business? What opportunities can social media pose for managing knowledge exchange with customers in business-to-business? The theoretical framework is based on Media Richness Theory and Social Influence Theory. The results show that factors that affect use of social media between businesses are 1) social environmental influences on attitudes towards social media (positive or negative), 2) individual analogue and digital values, 3) social media are primarily used in a private context 4) individual's role and level within the company. It is proposed that companies require strategies and increased knowledge to operate efficiently with social media in business to business. The results also shows that factors affecting the choice of communications channels between employees and business relationship are: 1) context-dependent, 2) the availability and accessibility, 3) the role and level in the company, 4) customer relationship development, 5) the information degree of ambiguity, 6) communication channel degree of "richness", 7) urgency, 8) confirmation of agreement.Program: Magisterutbildning i strategisk information och kommunikation
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Wikmark, Magnus. "Intern e-mailkommunikation på Akademiska sjukhusets röntgenavdelning : en kvalitativ intervjuundersökning." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106775.
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Purpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.
Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.
Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent. The problem is how the superiors design the information that they send out. The mid-rich medium that is e-mail gives the infirmary an information uncertainty that is not dealt with.
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Althin, Julia, and Oscar Bang. "Att välja rätt medium : En studie om olika virtuella mediers påverkan på kommunikationen inom globala virtuella team." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415521.
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Globala virtuella team (GVT) utgör ett konkurrenskraftigt alternativ till traditionella internationella uppdrag och blir därmed allt vanligare, inte minst i kölvattnet av covid-19- pandemin. Denna utveckling riskerar dock att bli på bekostnad av den interna kommunikationens effektivitet. Följande studie syftar till att undersöka möjligheter och utmaningar som finns kopplade till olika virtuella medier och därigenom utreda hur medieval påverkar kunskapsöverföringen inom GVT på multinationella teknologiföretag. Genom fyra djupgående intervjuer med GVT-medlemmar på multinationella teknologiföretag i kombination med en sekundär datainsamling har information samlats in och analyserats. Resultatet visar tydliga mönster i hur kunskapsöverföringen påverkas av medieval beroende på den kommunicerade informationens karaktär. Vidare indikerar studien att medievalet har stor betydelse för hur utmaningarna och möjligheterna med de olika medierna upplevs samt hur framgångsrik kommunikationen är inom GVT. Samtidigt saknas det i dagsläget rutiner och riktlinjer för hur medieval ska genomföras inom teknologiföretagen.
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Wood, Kye Brennan. "THE IMPORTANCE OF FEEDBACK IN THE BLENDED CLASSROOM: A STUDY OF GROUP DISCUSSIONS." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250270862.
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Gustafsson, Sebastian, and Gustav Blysell. "Kommunikationseffektivitet : Waste och kommunikationskanalens påverkan." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53385.
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Rapporten baseras på en fallstudie som gjordes på ett varuproducerande företag under vårterminen 2016. Rapporten är en C-uppsats skriven på informationslogistikprogrammet vid Linnéuniversitetet. Syftet med studien var att studera hur valet av kommunikationskanal och waste påverkar den upplevda kommunikationseffektiviteten bland de anställda på fallföretaget. Bakgrunden till studien grundar sig i att kommunikation är ett brett och viktigt område där det saknas forskning om kommunikationseffektivitetens påverkan av waste och kanalval. Kommunikationskanalerna utvecklas idag snabbare än teorierna som definierar dess användning, vilket gör uppsatsens ämne aktuellt. Teorierna som har använts i denna studie är Media richness theory [MRT] och Lean administration. Dessa har kombinerats och använts för att belysa hur den upplevda kommunikationsineffektiviteten kan ökas genom ett strukturerat kanalval på fallföretaget. Studien har haft en kvalitativ ansats med en abduktiv inriktning där resultatet kommer från individuella intervjuer med anställda på fallföretagets kontorsdel. Undersökningen visade att det finns brister i kommunikationen och att det påverkar kommunikationseffektiviteten på kontoret. Val av kanal görs individuellt utifrån vad personalen anser vara mest lämpligt då de inte ser helheten. Genom analysera och diskutera resultatet utifrån teorier framkom det att kommunikationseffektiviteten hade kunnat bli bättre om kanalvalen standardiserats.The report is based on a case study made at a product producing company in the spring of 2016. The report is a bachelor thesis and is written by students from information logistic programme at Linnaeus University. The purpose of the thesis is to study what the effect of the choice of communication channel and waste could have on the employees at the company. Background to the study is that communication is a broad and important field where there is insufficient research on how waste and choice of communication channels affects communication effectiveness and efficiency. Development of new communication channels is faster than the studies about them and therefore lacks important information how and for what the new channels should be used for. This gap makes this study relevant. The theories that have been used in this study are Media richness theory [MRT] and Lean administration. These have been combined and used to show how the communication effectiveness and efficiency could improve if the company uses structured choice of channels for communication. The approach of the study has been qualitative with an abductive emphasis where the result comes from interviews with the employees at the company. The study is only carried out in the office at the company and will not include any other areas. The case study shows that there are deficits in the communication and that it affects communication effectiveness and efficiency at the office. The choice of channels to communicate through is done individually today. This because the employees are missing the big picture. The study has identified that a standardization of the communication would improve the communication effectiveness and efficiency. The result has been identified by using theories while analysing and discussing the result of the interviews.
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Watts, Christina. "Exploring Experiences of Information Overload: The Influence of Computer-Mediated Communication in the Workplace." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35062.
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Without question, it is apparent that organizations are predominantly dependent on the use of computer-mediated communication (CMC) to conduct their daily operations. As a result, information is rapidly flowing throughout the workplace and being exchanged at a rate unlike ever before. Unfortunately, this rapid flow of information has increased the potential for information overload to occur among employees. Through a phenomenological based approach, this study explored the experiences of information overload that occur as a result of CMC use in the workplace, from the subjective point of view of ten participants. Findings indicated that the experiences described among these participants can be understood through the examination of four descriptive themes: Constant Communication, Unpredictability, Miscommunication, and lastly Increased Workload and Responsibilities. Furthermore, two theories: Media Richness Theory (MRT) and Social Influence Theory (SIT), served as the theoretical framework for this study.
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Bell, Sarah Irenke Sophia. "A Descriptive Analysis of Health Influencer Videos on YouTube in the Ostomy Community." UKnowledge, 2019. https://uknowledge.uky.edu/comm_etds/78.
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The expansion of YouTube into the mainstream media and its place as the second most-used website in the world makes it a prime place for health information seeking. However, content can be created and uploaded by anyone and thus, the threat of misinformation on YouTube is high. Medical researchers have established that videos created by health professionals on YouTube promote accurate information whereas videos by non-professionals promote generally inaccurate or misleading information. Yet, videos created by non-professionals have more views and higher relevance rankings on YouTube. To begin to understand this phenomenon, a descriptive study is used to lay a foundation for this area of health communication This study focused on the ostomy community of non-professional content creators on YouTube to. The goal of this study was to thoroughly describe the innate features of the videos using media richness theory, and to describe social support and illness narrative using the framework of social presence theory. The results from the study provide deep description into this particular community of non-professional health influencers and make way for a new line of research in the communication of health information.
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Edwards, William Charles. "Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256.
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Lorinius, Michelle, and Linnea Östberg. "IKT-verktyg slår inte det fysiska mötet : En jämförande fallstudie om chefers kommunikation på distans och på plats." Thesis, Linköpings universitet, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166898.
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Verktyg för informations- och kommunikationsteknik (IKT-verktyg) får en viktigare roll inom organisationer, både då medarbetare befinner sig på samma arbetsplats såväl på distans. Att arbeta på distans innebär nya förutsättningar för chefer och kommunikation, något som upplevs vara komplicerat (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). IKT-verktyg är en grundförutsättning för kommunikation på distans (Sivunen, 2008; Kraft, 2019; Darics, 2020) och kännedom om vilka kommunikationskanaler som används av chefer vid vilka kommunikationstillfällen kan vara ett sätt att förbättra kommunikation (Kayworth & Leidner, 2000). Syftet med studien är därför att öka förståelsen för chefers kommunikation med hjälp av IKT-verktyg vid distansledarskap. Som delsyfte vill vi undersöka om det finns likheter och skillnader mellan distansledarskap och ledarskap på plats vad gäller kommunikation och val av kommunikationskanaler. Studiens ansats är kvalitativ, abduktiv och hermeneutisk. Semistrukturerade intervjuer med tolv chefer från tio organisationer genomfördes. Urvalet utgjordes av en kombination av ett målstyrt, snöbolls- och bekvämlighetsurval. Dataanalysen utgjordes av en tematisk analys. Sex kommunikationstillfällen identifierades på distans och på plats. Kommunikationstillfällena var desamma både på distans och på plats. Ytterligare fem teman för likheter och skillnader skapades. Det vi kunnat uttyda är att distansledarskap och ledarskap på plats inte skiljer sig åt gällande kommunikationstillfällena utan att skillnaden snarare återfinns i hur kommunikationen sker. Vi har därtill funnit att kommunikation vid distansledarskap innebär fler utmaningar än kommunikation på plats. Studien visar även att kommunikation kan underlättas om uttryckssymboler används i högre utsträckning vid skriftlig kommunikation samt om videosamtal nyttjas då det behövs på distans, eftersom icke-verbal kommunikation förstärker och förtydligar budskap. Kommunikationen kan på så vis bli mer effektiv då färre missförstånd uppstår då ömsesidig mening av budskapet enklare skapas. Videosamtal kan även leda till att kommunikationen blir mer tidseffektiv då mindre tid behöver läggas på att reda ut missförstånd. Dock används videosamtal i låg utsträckning vilket vi funnit kan bero på ovana att använda verktyget. Nya beteenden behöver därför skapas för att forma nya vanor om hur IKT-verktyg kan nyttjas vid distansledarskap. Därtill fann vi att chefer regelbundet behöver träffa sina distansmedarbetare fysiskt eftersom relationen upplevs bli bättre vid fysiska möten. En god relation har vi funnit är av vikt för att kommunikationen på distans ska vara effektiv.Information and communication technology (ICT) tools are getting more important in organizations, both when employees are working at the same location as their manager as well as when employees are working remotely at other locations. Working remotely have led to new conditions for managers and communication, something perceived more complicated than when employees are at the same location as managers (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). ICT tools are a prerequisite for communication when employees are working remotely (Sivunen, 2008; Kraft, 2019; Darics, 2020) and knowledge of which communication channels are used by managers at what occasions may be a way of improving communication (Kayworth & Leidner, 2000). The purpose of the study is therefore to increase the understanding of managers communication with ICT tools. Further, we want to investigate if there are similarities and differences regarding managers communication and choice of communication channel when employees are working remotely or on-site. The study's approach is qualitative, abductive and hermeneutic. Semi-structured interviews with twelve managers from ten organizations were conducted. The sampling consisted of a combination of purposive, snowball and convenience sampling. The data analysis was thematic analysis. Six occasions for communication were identified. The occasions for communication were the same both remotely and on site. Another five themes for similarities and differences were detected. We found that the occasions for communication does not differ depending on distance, but rather that the difference lies in how the communication is carried out. In addition, we have found that communication at distance leadership poses more challenges than on-site communication. The study also show that communication may be easier if emoticons are used more frequently and if video calls are used when needed, that is, when non-verbal communication reinforces and clarifies the message. In this way, communication can become more effective as fewer misunderstandings arise since it is easier to establish mutual meaning. Video calls may also make communication more time efficient as less time is needed for clearing up misunderstandings. However, video calls are not commonly used due to lack of habit using the tool. Therefore, new behaviors and habits should be created in order for managers to make efficient use of ICT tools. In addition, we have found that a good relationship is important for communication remotely to be effective. Therefore, managers regularly need to physically meet their employees working remotely as the relationship is perceived to get better with physical meetings.
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Lodhia, Sumit, and sumit lodhia@anu edu au. "The World Wide Web and Environmental Communication: A study into current practices in the Australian Minerals Industry." The Australian National University. Faculty of Economics and Commerce, 2007. http://thesis.anu.edu.au./public/adt-ANU20080506.164718.
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This thesis explores the factors that influence the extent to which the World Wide Web
(henceforth web) is utilised by corporations in an environmentally sensitive industry to
communicate with their stakeholders in relation to environmental issues. The study
initially establishes, in theory, the communication potential of the web and possible
factors which can impact on the extent to which this potential is utilised for
environmental communication. Subsequently, it examines the use of the web by specific
companies in the Australian minerals industry for communicating environmental issues
to their stakeholders over time. Explanations for current practices are established
through an analysis of the impact of the factors established in theory on web based
environmental communication in the Australian minerals industry.¶
A model was established to guide the research process for this study. Drawing upon
media richness theory (Daft & Lengel, 1984, 1986; Sproull, 1991; Valacich et al.,
1993), the Media Richness Framework was developed to provide criteria for assessing
the communication potential of the web. It was also posited that the extent to which this
potential is utilised in practice is dependent on managements web based
communication needs. These needs incorporate timeliness, accessibility, presentation
and organisation, and interaction. Contextual factors, which include limitations of web
based technologies, economic, internal organisational and external stakeholder issues,
influence these needs.¶
Case study research (Hagg & Hedlund, 1979; Yin, 2003a, 2003b; Scapens, 2004) was
used as the methodological approach for this thesis in order to obtain an in-depth
understanding of current web based environmental communication practices. An
evaluation of the websites of mining companies was used as the basis for selecting three
companies as cases. These cases involved a triangulation of approaches towards data
collection: monitoring corporate websites on a regular basis; interviewing appropriate
personnel in these organisations; and evaluating documents related to the companies
environmental communication practice. Data gathered from interviews, websites and
documents were analysed for individual cases and then through cross-case comparisons.
The intention was to confirm the research model and to potentially extend it through a
consideration of other factors not identified in theory but evident in current practices.¶
The findings of this research indicate that even though the web has the potential to
enhance environmental communication in an environmentally sensitive industry that is
subject to extensive stakeholder pressures, there is variation in its use by companies in
the Australian minerals industry. An evaluation of the practices of the three chosen
companies highlighted that while the web is used extensively by these companies in
comparison with other corporations in the industry, the case study companies were at
different stages of web based environmental communication.¶
Managements web based environmental communication needs and the influence of
contextual factors on these needs explained the variation in web based environmental
communication across all three companies. Moreover, two other factors emerged from
the field; these are referred to as the double-edged sword and change in management
philosophy. These findings from the field highlight that the need for communication
through the web could have unintended consequences while a change in management
could alter the current approach towards web based environmental communication.¶
This study into the use of the web in the Australian minerals industry highlights that the
medium has an impact on environmental communication practice. Further research
could assess the communication potential of the various media used for environmental
communication in order to extend the explanatory power of the current study. This
study also outlines arguments in support of extending theorisation in environmental
communication. Existing theories for social and environmental accounting, such as
stakeholder and legitimacy theory (Roberts, 1992; Lindblom, 1993; Deegan, 2002) need
to be accompanied by other theoretical perspectives in order to capture a range of
potential factors that could impact environmental communication practices. Such
insights could provide a comprehensive understanding of environmental communication
in different contexts.
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Angliss, Katie. "An evaluation of the impact of event attendance on perceptions of the host organisation's reputation : a university case study." Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9822.
Full textAbstract:
Reputation is an important asset for organisations worldwide. Many researchers have attempted to develop a measurement construct to assess an organisation’s reputation, with the RepTrak System being recognised to be the world’s first tool that assess reputation across multiple stakeholders and areas of the organisation. Nevertheless, the characteristics, methods and stakeholders to include within an assessment of this intangible asset continues to be widely debated. Organisations are under intense scrutiny by their stakeholders, with reputation being an organisational asset on which many opinions are formed. Universities in the UK are no different, as they compete for students from around the world, with the institutions thought to have the best reputations, attracting more students. Nevertheless, no agreed measure for assessing a university’s reputation exists, with many organisations relying solely on league table rankings. Thus, this thesis evaluated existing reputation measurement characteristics, to determine their applicability in assessing the reputation of a UK university. The antecedents of reputation are also widely debated. Authors suggest that stakeholders’ prior knowledge and experience, and communication they receive from an organisation contributes to their perceptions of that organisation’s reputation. The Media Richness Theory suggests a hierarchy to this communication, with face-to-face communication recognised to be of increasing importance due to its ‘rich’ nature. Consequently, the use of events as a strategic communication tool for marketing and public relations purposes has become increasingly popular. Nevertheless, the impact of these events on an organisation’s reputation has yet to be assessed. Thus, the aim of x this thesis is to evaluate the impact that these events have on stakeholders’ perceptions of a UK university’s reputation. A case study methodology, using mixed methods, and underpinned by a pragmatic philosophical perspective was adopted. Five semi-structured interviews were held with senior managers during the first phase of data collection and analysis. Results from these interviews were used to determine the strategic purpose of events as a communication tool. In phase two of the research, the study’s main variables (Reputation, Event Influence, Knowledge and Familiarity, Future Intentions) are combined into a model to assess their relationships. These are tested using Structural Equation Modelling, and data collected from 23 university events and 592 event attendees, using a quantitative questonniare. This study contributes to our knowledge and understanding of the benefits of using events as a form of communication, and highlights the necessity of using a variety of communication channels to inform different stakeholder groups. Findings within this research contradict existing knowledge within the UK Higher Education Industry, by suggesting that university league tables were not the most frequently used method of assessing a university’s reputation, and that rather stakeholders base their perceptions on their personal experience with the institution. Consequently, attending events is found to have a positive influence on attendees’ perceptions of the university’s reputation, however a threshold level exists for stakeholders with high levels of familiarity with the university. Therefore, evidence of the impact of using events as a communication tool is found with a positive return on investment in terms of reputation gains. Thus, findings can be used to inform communication strategy within the higher education industry within the UK.
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Wright, Beverly Darlene. "The impact of data collection methodology and warning labels on adolescents' response factors." restricted, 2005. http://etd.gsu.edu/theses/available/etd-08112005-232149/.
Full textAbstract:
Thesis (Ph. D.)--Georgia State University, 2005.Title from title screen. Naveen Donthu, committee chair; Kenneth Bernhardt, Sevgin Eroglu, Detmar Straub, committee members. Electronic text (154 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 139-154).
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Lundberg, Christoffer. "CoFramer : Ett diskussionsformat för djupa diskussioner på publika forum med låg Information Overload inspirerat av Philosophy for Children." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-76277.
Full textAbstract:
Syftet med studien är att presentera ett designkoncept för publika diskussioner på nätet med målet att uppnå djupare diskussioner och minska mängden information overload. Arbetet använder metoden Concept Driven Interaction Design (CDID) som går ut på att skapa ett designkoncept utifrån flera olika teorier som appliceras genom interaktionsdesign. Ett designkoncept innehåller tre delar: ett namn, ett syfte och huvudprinciper. CDID innehåller sju steg som arbetet är utformat efter: 1. Concept Generation – Summeras i en tabell som jämför diskussioner i forum (med flera antagande) och diskussioner med hjälp av metoden Philosophy for Children (P4C), samt annan teori. 2. Concept Exploration – Åtta olika designaspekter identifieras utifrån jämförelsetabellen. 3. Internal Concept Critique – Designaspekterna jämförs med två snarlika diskussionsformat. 4. Design of Artifacts – Designkoncept version 1 skapas. 5. External Design Critique – Intervjuer utförs för att undersöka intervjupersonerna generella erfarenheter av online diskussioner, testar antagandena från jämförelsetabellen och ge direkt feedback på första versionen av designkonceptet. 6. Concept Revisited – Ändringar görs baserat på intervjumaterial och direkt feedback. 7. Concept Contextualization – Designkonceptet kopplas tillbaka till litteraturen. Studien resulterar i ett designkoncept kallat CoFramer och stödjer dessa huvudprinciper som ställs i kontrast till material som identifierats genom intervjuerna: Tabell 1: CoFramers huvudprinciper och faktorer från intervjuer om diskussioner på forum. CoFramers huvudprinciper | Från intervjuer om diskussioner på forum Strukturerad början och slut | Diskussion utan tydligt slut Begränsat antal deltagare | Stor mängd deltagare Minimum antal deltagare | Många inaktiva åskådare Explicita deltagare | Lite information om deltagare Gemensamma förutsättningar | Otydlighet kring deltagares förutsättningar Begränsad informationstäthet per inlägg | Långa inlägg och/eller snabba inlägg Den röda tråden och parallella trådar | Oftast parallella trådar Aktiv samtalsledare | Outredda missförstånd Studien indikerar på att CoFramer bör resultera i mer strukturerade diskussioner och som utsätter användaren för en lägre mängd information overload och mindre grounding cost jämfört med vad som vanligtvis uppstår i publika diskussioner online.The focus of this essay is to develop a design concept for online public discussions with deep discussions and low information overload. The method used is Concept Driven Interaction Design (CDID) which involves constructing a design concept by applying a variety of theories in tangible interaction design. A design concept has three basic parts: a name, high-level goals and outlines generic principles. CDID includes seven steps which is used in this work: 1. Concept Generation – Formatted into a table that compare forum discussion (with several hypothesis) compared to discussions with the method Philosophy for Children (P4C) and other theories. 2. Concept Exploration – Eight distinct design aspects are identified from the comparison table. 3. Internal Concept Critique – The design aspects are compared to three similar discussion formats. 4. Design of Artifacts – Design concept version 1 is created. 5. External Design Critique – Interviews are conducted to explore their general experience of online discussions, investigate the hypothesis from the comparison table and to seek direct feedback on the first draft of the design concept. 6. Concept Revisited – Changes are made to the design concept based on the interview material and the direct feedback. 7. Concept Contextualization – The design concept is related to the original literature. The result of the study is a design concept named CoFramer. CoFramer’s generic principles are summarized and contrasted against factors identified from the interview material in this table: Tabell 2: CoFramer’s generic principles and interviews about online discussions. CoFramer’s generic principles | From interview material on forum discussion Organized start and ending | Discussions without clear ending Limited number of participants | Large number of participants Minimum number of participants | Large number of inactive spectators Explicit participants | Low information about participants Common conditions | Vagueness in participants conditions Limited information density per post | Long posts and/or fast posts The red thread and parallel threads | Often parallel threads Active facilitator | Unresolved misunderstandings The study indicates that CoFramer would create more structured discussions with a lower amount of information overload and less grounding cost compared what normally arise in public online discussions.
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Yang, Ya-hui, and 楊雅惠. "Use Media Richness Theory and Web Interactivity Theory to Explain Companies Social Media Use." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/95577754185732023049.
Full textAbstract:
碩士國立高雄第一科技大學
資訊管理研究所
99
Participation rate of brand community is gradually more than other online media and official website in Taiwan. More and more customers tend to use social media for seeking purchase information or brand support, hence social media can be a new media approach for branding and customer intimacy, and increase customer’s loyalty and referral. In the past, the researches were focused on internet user media behavior. Much more research induced practical cases to explain companies behavior, and lack of intergrating media theory and communication theory. In view of practitioners already in full swing to use social media, this study use Media Richness Theory and Web Interactivity Theory to propose research model and explain companies social media use. By case study, we verified (1)the linear relationship between media characteristics, persuasiveness and companies social media use and (2)different persuasiveness from different types of social media have different effects on the implementation of loyalty programs and referral programs.
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Chang, Mi-Chen, and 張米媜. "A Study on Teachers’ Media Selection for Parent-teacher Communication from Media Richness Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/87268781261759624129.
Full textAbstract:
碩士康寧大學
資訊傳播研究所
103
Wise media selection is a prerequisite of effective communication. As more and more parents have been participating in school affairs, parent-teacher communication becomes a crucial part in classroom management. Maintaining close and effective communication with parents will undoubtedly be a major issue to be addressed. Choosing media wisely will make parent-teacher communication easier and more effective. Primary school teachers’ media selection could be divided into two categories. The first group covered three traditional communication tools; they were face-to-face, phones and documents. The other group, the electronic, included instant messaging, social network sites, e-mail and school websites. This study used Media Richness Theory to explore the relationship between teachers’ media selection and their gratifications with these tools. An analysis would also be made on the difference between related and background variables. Among 410 questionnaires distributed to primary school teachers, 400 copies were retrieved, and 389 copies were valid. The return rate of valid questionnaires was 97.3%. Statistical Package for Social Science (SPSS) was used for data processing and analysis. Other methods included descriptive statistics, independent-sample t test, one-way ANOVA, correlation analysis and regression analysis. The results were as follows. I. Traditional communication tools except documents headed the lists in primary school teachers’ media selection, media richness cognition and media gratifications. II. Notable difference resulting from teachers’ background variables was found in teachers’ media richness cognition, media gratifications and media selection. III. Teachers’ media richness cognition toward traditional communication tools had no positive and notable influence on their media selection. However, their cognition toward electronic tools influenced positively and notably their media selection. IV. Teachers’ media richness cognition influenced positively and notably their media uses and gratifications toward both traditional and electronic tools. V. All communication tools but documents influenced positively and notably teachers’ media uses and gratifications. When using the most common communication tools mentioned above, primary school teachers showed notable difference in media selection and gratifications. Teachers should participate in workshops on information technology to improve their abilities and chances to use electronic tools. School administrators should either provide teachers with related information or have all information integrated. With all this help, parent-teacher communication would become fully efficient.
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Lin, Ju-Hsuan, and 林儒萱. "The Study of Media Richness Theory Influencing Individual's Perception and Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/48ffhj.
Full textAbstract:
碩士國立東華大學
企業管理學系
100
Nowadays, Social Network Sites (SNSs) have experienced potential growth all over the world, and have attracted millions of people to register and participate. At the same time, SNSs also have changed people’s communication behavior. SNSs are built and designed to provide online service and platform for social interaction and information exchange, so people can contact with friends and family, as well as meet new friends. In addition, SNSs are kinds of the communication techniques, which continue improving through technological innovation. Therefore, a success communication platform or service depends on how to design an appropriate environment. This study is based on Social Cognitive Theory (SCT) as the theoretical concept to divide in to three components, and subsumes media richness theory under the environment of SCT and emphasizes the importance of environment in SNSs to examine whether users of social network services are influenced by the environment with higher media richness, and how they respond to their behaviors. Data collected from 481 online users in social network sites provide support for the proposed model. This study shows that (1) In Taiwan, the most popular social network site is Facebook. (2) Media richness theory plays the important role in the antecedents of machine interaction and interpersonal interaction, especially content richness and content accuracy. (3) Media richness theory is partial antecedents of online privacy invasion and privacy risk belief. (4) Now, users are still inclined to use SNSs with positive attitudes, but it is possible for them to choose other SNSs, which has more attractive features or more good privacy settings because of online privacy invasion and privacy risk belief. (5) Online privacy is a dynamic variable which people feel different levels of privacy under different environments or situations. (6) Use experience and group cohesion are viewed as potential moderating variables which increase positive effect (relationship maintenance) and decrease negative effect (social loafing)
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Sie, Yang-Siang, and 謝揚翔. "Using RSS to Support Ubiquitous Learning Environment Based on Media Richness Theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/a4dr2t.
Full textAbstract:
碩士國立虎尾科技大學
資訊管理研究所
97
The portability and immediate communication properties of mobile devices influence the learning activities on peer interaction, resources acquirement and information delivery. How to use communication technologies to improve ubiquitous learning is an important topic in electronic education. Moreover, media selection can be a critical issue of supporting various reader devices and providing potential benefits. RSS (Really Simple Syndication) is one method of information exchange that is especially appropriate for various front-end devices to receive information. The purpose of this thesis is to investigate student satisfaction in a ubiquitous learning environment using RSS techniques and analyze the media richness between RSS, SMS, and E-mail based on media richness theory. 102 freshmen participants in the experiment were divided into two groups, RSS group including 52 learners and control group including 50 learners. The experimental results revealed that the ubiquitous learning environment with RSS can greatly promote instructor-learners interaction and learners’ participation in curriculum activities, but no significant difference was found in learners’ cognition and metacognition. Regarding the media richness, learners generally agreed that RSS is more appropriate to be a delivery medium than E-mail and SMS on ubiquitous learning environment. According to the results, this study suggests that current general e-learning systems, which particularly intend to provide ubiquitous learning environment, can take advantage of RSS techniques to support mobile access and achieve the goal of ubiquitous learning anytime and anywhere.
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李俊德. "Research on Multimedia Instructional Design of Disaster prevention- the theory of media richness." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/57898u.
Full textAbstract:
碩士佛光大學
傳播學系
107
The research discussed the document of multi-media teaching design for the propagation of disaster prevention and avoidance. By using this document, we can improve people’s performance in learning the propagation of disaster prevention and avoidance. The purpose of this research included to understand how the teaching document of various multi-media of disaster prevention and avoidance affect people’s learning performance.To realize how the various model of information treatment affect the learing performance to disaster prevention and avoidance. To realize the adjustment effect of the thought of disaster prevention to the learning performance. The media richness theory inferred that the media approves the communicating effect by means of variety of media document in some period of time, which might be regarded as rich.The information-processing model inferred that when confronting the information-processing provided by external environment, people wound put the suitable sensory memory into it after thinking of it with sensory remembrance.For example, the external stimulation in long-term memory area would be searched and categorized, then it can express its behavior after decipher.The thought of disaster prevention is just to settle the idea and knowledge of disaster prevention down into the consciousness, to let people produce the thought when they sensed it.The learning performance means the result of examinations after learning in a period of time. The research used the design of factorial experiment, collecting the data from 27 November to 17 December of 2018, getting 240 results by internet questionnaire. By using T test and ANOVA, we found that in the teaching design for disaster prevention, there is an obvious difference in learning performance between multi-media with animation, words, sound and icons and super complicated multi-media with video, animation, icons, words and sound.There is a better learning performance from high information-processing method than low information-processing method. The thought of disaster prevention doesn’t have adjustment effect for learning performance. The teaching design of multi-media for disaster prevention should have emphasized to perform with animation, words and sound, or with icons, words and sound, in order to explain the technique of disaster prevention and getting to better learning performance. We should guide people to notice the learning activities of disaster prevention, inducing the information-processing involved, then we could raise the learning performance.Though the thought of disaster prevention didn’t have adjustment effect to learning performance, it could affect those people to notice it to some degree. The research suggested that the propagation of disaster prevention should use suitable media to achieve communicating effect.
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Lu, Cheng-Chuan, and 盧正川. "The Design of Web-based Multimedia Instructional Material：A Study based on Media Richness Theory." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/95460299605784739075.
Full textAbstract:
碩士國立高雄師範大學
資訊教育研究所
91
World Wide Web (WWW) is an information platform where we can build a WBI learning community with abundant information and a cyber learning space. Hyper-text language and multimedia not only originate a new learning style, but also make a great contribution in creating a brand-new educational environment without the limits of time and space. This learning style will be the main stream in education in this century. Practically speaking, nevertheless, we’re still uncertain whether the web-based multimedia instructional materials have been presented on the webs effectively, or whether they have become worthless web pages to learners because of their illegibility. Based on media richness theory, this study deals with how rich media should be required in designing web-based multimedia instructional materials. It is done experimentally through different levels of media richness in instructional materials. The independent value in this study covers web-based multimedia instructional materials with different richness levels, while dependent valuable includes both learning satisfaction and learning effects. Results show： 1.In web-based multimedia instructional materials,no significant difference shows between media richness and learning satisfaction. 2.In web-based multimedia instructional materials, media richness doesn’t always positively correlate with the learning effects. 3.In the design of web-based multimedia instructional materials, significant correlation appears between media richness levels and instructional material contents. The conclusion above will be served as suggestions and references for both academic and business people in online teaching.
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Chen, Ming-Jou, and 陳名柔. "Impact of Task Equivocality on the Decisional Guidance Effectiveness: A Media Richness Theory Perspective." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/98274204114302618969.
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碩士國立中正大學
資訊管理所
95
The purpose of decisional guidance is to support DSS user’s problem structuring and execution process, as well as to improve performance. In literature review of decision making difficulties, high equivocal tasks are serious challenges for DSS users. Hence, when facing high equivocal tasks, it is a critical issue to improve decision making performance through an appropriate decisional guidance. This study attempts to understand the impact of task equivocality on decisional guidance effectiveness. Based on media richness theory (MRT), this study proposes a research model to explain the impact of task equivocality on decisional guidance effectiveness. A laboratory experiment was conducted to empirically test those hypotheses. The results indicate that significant interaction effects of the two factors (i.e., forms of the decisional guidance and task equivocality, modes of the decisional guidance and task equivocality) on user satisfaction and decision making efficiency. Specifically, the findings could be summarized that: (1) Use of informative guidance will lead to better user satisfaction for high equivocal tasks while use of suggestive guidance will lead to better user satisfaction for low equivocal tasks; (2) Use of dynamic guidance will lead to better decision making efficiency for high equivocal tasks while use of predefined guidance will lead to better decision making efficiency for low equivocal tasks. Finally, the academic and managerial implications are also provided.
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CHEN, YI-CHUN, and 陳奕鈞. "A Study of Instagram Behavior Intention with UTAUT, Perceived Playfulness and Media Richness Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y2y426.
Full textAbstract:
碩士中華大學
資訊管理學系
106
The popularization of mobile devices and the maturity of communication technology, combined with the functions of communication, entertainment, social intercourse, and service, have become one of the necessities of modern life. Through the service of the community website, change the traditional social way, let the user have new social interaction way. In recent years, the fast-strung community software Instagram has succeeded in attracting young communities with images and video-sharing social networking. The purpose of this study is to analyze the factors that Instagram uses to attract users. Through the UTAUT as an infrastructure, adding Perceived Playfulness and Media Richness factors, a research framework was developed. Online questionnaires were used for data collection, and SPSS statistical software was used for data analysis. The purpose of this study was to analyze the user’s intention to use Instagram in terms of Performance Expectancy, Effort Expectancy, Social Influence, Perceived Playfulness, and Media Richness, and they were affected by the Gender, Age, and time of use. According to data analysis, Performance Expectancy results do not significantly affect Behavioral Intention; Effort expectancy, Social Influence, Perceived Playfulness, and Media Richness, significantly influence Behavioral Intentions; Social Influence and Perceived Playfulness influence Behavioral Intention by a time of use. The conclusions of this study were mainly influenced by Instagram's interface, which is easy to operate, interesting, not boring, informative, and subject to the influence of people around us. However, social assistance for life is not obvious.
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Liao, Yu-Ting, and 廖苑婷. "Instant Messaging of Mobile Devices and Persistence of Use : Perspectives of Innovation Diffusion Theory and Media Richness Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68043829269758111829.
Full textAbstract:
碩士國立臺中教育大學
事業經營碩士學位學程
101
With the advancement of internet and communication technologies (ICTs), smartphones as a form of mobile devices have gained increasing attention and greater utilization. In response to the shift, various applications (apps) have been developed to meet the consumers’ need. Of all, the application of instant messaging (IM), e.g., Line, Whatsapp, WeChat, has become an indispensable tool to communicate with others. From the perspectives of innovation diffusion theory (IDT) and media richness theory (MRT), this study is to explore antecedents of consumers’ intention to use instant messaging as media of two-way communication, and their persistence of use. From the 182 valid returns of online administration, this study tests hypotheses by hierarchical regression analysis. The results show that innovation diffusion and media richness have positive influence on perceived usefulness, but media richness does not affect consumers’ persistence of use. Perceived usefulness can enhance satisfaction. Satisfaction can promote continued usage of consumers. The findings provide several important theoretical and practical implications for consumers persistently using instant messaging of mobile devices.
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MOU, YU-YING, and 牟昱穎. "The Implementation of intelligent Chatbot system by using the Media Richness Theory -The Attendance Management System." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dm8z32.
Full textAbstract:
碩士國立高雄第一科技大學
資訊管理系碩士班
106
This research files main discussion service robot in the global future prospect, regarding will chat the robot development in view of the case enterprise to conduct the preliminary development environment research, The system related question which the discussion enterprise inducts “Chatbot” when considers, And actual development case, substitution case enterprise interior personnel tradition Attendance Management System question. Using uses in Microsoft azure the actual development to chat the robot and uses Microsoft LUIS to carry on Natural Language the Processing training, Discussion when Natural Language Processing into the question and will give the future to improve the suggestion. And acts according to in conformity Media Richness Theory, Rests on the related literature with to report argue, Will be having by the basic construction in the market condition development materials and so on Chatbot platform to make the comparison, And actual penetrates Media Richness Theory to prove user in view of The Attendance Management System the chatbot use behavior. Developed The Attendance Management the Chatbot case to present merit of the The Attendance Management
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Tseng, Tai Xian, and 曾台賢. "Adopting Media Richness Theory to Enhance the Information Understanding: Example of Accessibility Guidelines for Bathrooms in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/dgab87.
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TAI, CHANG-YU, and 戴章育. "A Study of the Usage Intention of LINE in Organizations Based on UTAUT2 and Media Richness Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/af8k9k.
Full textAbstract:
碩士中華大學
資訊管理學系
107
In the era of mobile networks, the use of mobile devices as one of the main communication tools, the invention of instant messaging software gradually changed the way people communicate with each other. The communication software LINE has a high usage rate in Taiwan and has become one of the important tools for communication. This study explores the willingness to use new forms of communication at work with the Extended the Unified Theory of Acceptance and Use of Technology (UTAUT2) and Media Richness Theory. In this study, the communication software LINE was used as an example. The network questionnaire was used for research. The research object was the employees of the company who used the communication software LINE. A total of 199 valid questionnaires were collected. The study found that performance expectancy, habits, and media richness had a significant positive impact on behavioral intentions, while effort expectancy, social influence, and facilitating conditions had no significant effect on behavioral intentions, with habits affecting users' desires the strongest. Therefore, this study believes that it is helpful to use the communication software LINE at work. Because users have used the LINE habit in the past, it is a natural matter and necessary to use it at work. In the use of LINE messaging or file transfer, Because of its high media richness, it helps users to communicate with people instantly and quickly, which can improve communication efficiency at work, and because of the popularity of smart phones and users who have used LINE in their daily lives to contact friends and family. And the habit of transmitting messages, so effort expectancy, social influence and facilitating conditions have no significant impact on the behavioral intentions used at work.
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Su, Pei-Tzu, and 蘇珮慈. "Channel Choice: Explore Influence Factors of Travel Tour Package Purchase Based on Media Richness Theory and Para-social Interaction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/89qv34.
Full textAbstract:
碩士國立中央大學
企業管理學系
107
With the development of Internet technology, consumers buy travel products is no longer limited to offline store. Tourist agency provide diverse tourism product information to consumers, and increasing the visibility of goods through cooperation with public figures. Consumers make choices based on product information provided by online store and offline store. However, consumer purchasing behavior is influenced by the attitude of the cognitive, affective and behavioral intentions. Therefore, this study to explore in fluence factors of Travel Tour Package Purchase based on Media Richness Theory and Para-social Interaction.This study collected responses from Taiwanese respondents and received 431 effective samples through internet questionnaires. Structural Equation Modeling (SEM) is applied to test the hypotheses of this study.The results show that para-social interaction has a significant impact on consumer’s affective factors, but has no significant impact on consumer’s cognitive factors. In the theory of media richness, immediate feedback, information quality and transmit multiple cues have significant effects on consumer’s affective factors, but only transmit multiple cues have significant effects on cognitive factors. Finally, Shop patterns have significant moderating effects on consumer's cognitive and affective factors, and on consumer's affective factors through para-social interaction. Key words: Para-Social Interaction, Media Richness Theory,Cognitive Factors,Affective Factors, Behavioral Intentions,Purchasing Behavior, Online and Offline Stores.
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Lee, I.-Ruei, and 李怡叡. "World News in the Palm of Your Hands: Using Media Richness Theory and Technology Acceptance Model to Investigate News Applications." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/fa2p39.
Full textAbstract:
碩士國立中山大學
行銷傳播管理研究所
103
According to the survey from the Institute for Information Industry in Taiwan (2014), the types of mobile applications that people in Taiwan use most frequently are social applications, game applications, and news applications. Nowadays, people can read news texts, watch news videos, and use various functions by using news applications; thus, the research focused on investigating what could influence people’s use of news applications. An online survey was conducted and a total of 367 usable responses were obtained. The results indicated that the media richness of news applications had positive effects on users’ perceived usefulness, perceived ease of use, and perceived playfulness. Besides, users’ perceived usefulness, perceived ease of use, and perceived playfulness to news applications had positive effects on users’ behavioral intentions. Moreover, users’ behavioral intentions to news application had positive effects on their actual system uses. In addition, users’ actual system uses of news applications had positive effects on their stickiness. Last but not the least, advertisement acted as a positive intervening variable between users’ perceived usefulness to news applications and their behavioral intentions; advertisement acted as a negative intervening variable between users’ perceived ease of use and their behavioral intentions. Finally, I hope this research can make contributions on the research of news applications and provide suggestions to newspaper publishers, news channels, and internet companies when they update their news applications.
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Ho, Ming-Chiung, and 何銘瓊. "A Study of Customer Satisfaction on Mobile Communication Applications with Technology Acceptance Model and Media Richness Theory: A Case of LINE." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6948uh.
Full textAbstract:
碩士中華大學
資訊管理學系碩士班
102
The mobile communication has become the new communication media for human in this era of mobile network. To make and maintain the social relationship by that is the fashionable movement for all human. Except that, it be know as most influential of emerging technology media of Taiwan in recent year. According to above, this study is attempt to understand that the how does the user motives for using the new mobile communication application influence their satisfaction. Therefore, this study integrates the TAM（Technology Acceptance Model） with MRT（Media Richness Theory） to build a model and understand the key factors for user satisfaction. This research is case of LINE users in Taiwan and follow survey research methods. Base on a non-random sampling and collected of 389 subjects surveyed. The data analysis uses the AMOS software for structural equation modeling. As result, it found out that the media richness of application is perceived value for perceived usefulness and ease of use. In addition, the perceived usefulness, perceived ease of use and subjective norm of user is positive for satisfaction. Especially the key factor of influence user’s satisfaction is the media richness and subjective norm is the second. According to the result of the research, it strongly recommend that when Apps companies want to develop a new APP, should be more attention on media richness and advantages（like instant, convenient, fast with personal interaction…and so on）, if those companies want it to be used by user or in the APPs market.
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Kvasničková, Anna. "Úskalí interní komunikace v mezinárodní firmě." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-333262.
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The importance of corporate communication is even more highlighted nowadays than it has been couple years ago. The reason behind is that companies are constantly growing and effective employee communication within such companies is becoming more difficult. This Diploma thesis aimed to find out how to improve internal communication in selected company. For this purpose a solid communication theory has been presented and a real company chosen to be examined in the analytical part. The analytical part examined and wraped up outcomes from questionnaire and interviews. The outcome of the thesis offers an answer to a research question How can multinational company improve its employee communication and revealed opportunities for improvement. Powered by TCPDF (www.tcpdf.org)
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Lodhia, Sumit. "The World Wide Web and Environmental Communication: A study into current practices in the Australian Minerals Industry." Phd thesis, 2007. http://hdl.handle.net/1885/47694.
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This thesis explores the factors that influence the extent to which the World Wide Web is utilised by corporations in an environmentally sensitive industry to communicate with their stakeholders in relation to environmental issues. The study initially establishes, in theory, the communication potential of the web and possible factors which can impact on the extent to which this potential is utilised for environmental communication. Subsequently, it examines the use of the web by specific companies in the Australian minerals industry for communicating environmental issues to their stakeholders over time. Explanations for current practices are established through an analysis of the impact of the factors established in theory on web based environmental communication in the Australian minerals industry.¶ ...
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Lai, chun-feng, and 賴峻峰. "An Investigation into the Impact of Online Real Estate Advertising and Brand Image on Consumer Purchase Intention Using the Media Richness Theory —An empirical study of Real Estate Industry in Taitung Region." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7n3j9k.
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碩士國立臺東大學
進修部環境經濟資管碩專(假日)
106
With the rapid popularization of the Internet, modern modes of interaction and purchasing needs and methods have undergone drastic change. Accelerated developments in e-commerce have furthermore increased the diversity and extensiveness of all types of online advertising. Not only have Internet resources resulted in faster and more convenient access to information, home buyers now even rely on online advertising to make their real estate purchases. All major real estate agencies have become aware that future, potential clients may exhibit changes in listing preferences and real estate purchasing habits with the increasing prevalence of online shopping. Therefore, to enhance and accentuate their brand image, the online real estate advertising campaigns launched by these agencies have become increasingly diversified and reactive. Enhancing the click rate for all types of listings, so as increase visibility and drive the purchase motivation of users, will be key to the sustainable operations of real estate businesses. This study, conducted in the Taitung region, explores the impact media richness and brand image have on the attitudes and subjective norms affecting consumer purchase intention using the Media Richness Theory (MRT) as its theoretical basis. Through a rigorous theoretical development process, a causal model of the impact online real estate advertising and brand image has on purchase intention is established. This study furthermore uses the partial least squares technique to engage in authentication and checking of the conceptual framework and research hypothesis established. Research results indicate that “media richness” and “brand image” exhibit extremely significant impact, and that “media richness” has extremely significant impact on the “attitudes” and “subjective norms” of consumer purchase intention. The study also finds that “brand image” has significant impact on both the “attitudes” and “subjective norms” affecting consumer purchase intention. It is hoped that the outcomes of this study can enable real estate businesses and researchers to effectively understand the impact factors online real estate advertisements have on the related perceptions of consumers and serve as an important reference and research basis for exploring the impact relationship of purchase intention, thereby allowing real estate agencies to effectively enhance their business performance.
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Eickhoff, Matthias. "The Information Value of Unstructured Analyst Opinions." Doctoral thesis, 2017. http://hdl.handle.net/11858/00-1735-0000-0023-3EA0-5.
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