Dissertations / Theses on the topic 'Media Richness Theory'
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Hornung, Jenicka M. "Revisiting Media Richness Theory| Social Cues Impact on Understanding in a Textual World." Thesis, Pace University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3664071.
Full textToday people are more connected by technology than ever, but the impact of changing preferences for interacting on communication is still largely unknown. Differing levels of richness in modes of communication as determined by media richness theory were examined as a function of participants' accuracy and certainty in interpreting ambiguous messages. A sample of 111 undergraduate student participants were randomly assigned to text, audio, or video condition groups where they read, heard, or viewed ambiguous stimuli in four emotional tone categories (affection, aggression, sarcasm, and wit/humor) in an online survey. Findings included significant positive correlations between accuracy and certainty overall; when separated by condition, the association between accuracy and certainty was significant in the richest communication condition (video) across all four emotional tone categories and in the leanest condition (text) for affectionate messages only. Overall, there was a significant main effect for condition on accuracy scores, with the richest (video) condition having highest accuracy scores across the majority of emotional tone categories. Affectionately toned message accuracy was the exception, with higher accuracy scores in the moderately rich audio condition. Generally, the moderately rich condition produced accuracy rates that were lower than the richest condition but higher than the leanest (text) condition. Across all emotional categories, the leanest condition had significantly lower accuracy scores. There were no significant differences in certainty scores between conditions. In summary, while accuracy decreased in leaner forms of communication, individuals' confidence in their ability to accurately perceive messages remained stable across all communication mediums and emotional categories. This suggests people tend to be overconfident in their ability to accurately perceive messages; they may be unaware interpretational accuracy can vary significantly both across emotional tone and by medium, with accuracy decreasing most in text-based interactions. These findings could be used to help individuals better predict when to use richer forms of communication mediums to avoid misunderstandings, or to at least be more aware when their messages may be less clear. Additionally, the certainly findings support that richness alone does not predict media choices as participants did not appear to consider richness as a factor in effectively conveying meaning in their perceived understanding of information.
Nathanson, Adrienne. "”Ibland blir det för mycket” : En studie om hur anställda nyttjar Instant Messaging i multikommunikation." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298816.
Full textInstant Messaging is a digital communication channel with a user-friendly design for near realtime communication. As a growing trend in the workplace, more and more companies decide to integrate the communication channel into their communication solutions. The use of Instant Messaging follows with a secondary effect revealed in visible marks on corporate communication patterns. Communication theorists Turner and Reinsch (2007) explains the occurrence by introducing the term Multicommunication, how employees are going from having sequential to simultaneous interactions. A use shaped by Instant Messaging's lack of non-verbal indications in allowing for less coordination and an allocation of attention across multiple interactions. Turner and Reinsch (2007) therefore propose that multicommunication is preferable to companies seeking efficiency seeing that employees participating in simultaneous interactions outperform others. Other relevant theorists have identified how the lack of non-verbal indications provide communication difficulties sprung from functional limitations and intensive communication flows. This is creating implications for work productivity as Instant Messaging interrupt ongoing tasks, disrupt the turn-taking and complicates the conveyance of emotions. This thesis therefore aim to study how employees manage multicommunication and the communication difficulties that emerge in use of Instant Messaging. A case study is conducted, by participant observations and semi-structured interviews, at a department of a multinational industrial company. The results show that the way employees manage multicommunication and communication difficulties is strongly bound to the context of use. In a mix of experiences and social rules a set of agreed strategies is used to help balance and control the communication flow and also reduce negative effects of functional limitations. To primarily communicate time-sensitive content the number of active interactions is reduced, unnecessary interruptions is avoided and a proper allocation of attention is facilitated. Mostly send messages also consists of print screens captured in the ERP-system which holds information in a formalized interface. The use of print screens is appreciated in favor of making the communication flow less intense by replacing an incredible number of messages. This usage facilitate the coordination of turn-taking, the possibility of instant feedback and the creation of content in not having to phrase in writing to convey emotions.
Morrison, Elizabeth Kay. "Effect of Medium Used to Communicate Employee Testimonials on Organizational Attraction." Xavier University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1484651935278636.
Full textHåkansson, Nils. "Den ideella föreningens kommunikativa utmaningar på en glokal marknad : - En förstudie till en kommunikationsplan för kulturföreningen Humlan." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87616.
Full textKhosravi, Patricia, and Stephanie Thurow. "Agila metoder i praktiken : En fallstudie om kommunikation och motivation." Thesis, Uppsala universitet, Medier och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339977.
Full textTorstensson, Lillemor. "Kommunikation mellan företag : förutsättningar för bruket av sociala medier i en företag-till-företagskontext." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17290.
Full textProgram: Magisterutbildning i strategisk information och kommunikation
Wikmark, Magnus. "Intern e-mailkommunikation på Akademiska sjukhusets röntgenavdelning : en kvalitativ intervjuundersökning." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106775.
Full textPurpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.
Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.
Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent. The problem is how the superiors design the information that they send out. The mid-rich medium that is e-mail gives the infirmary an information uncertainty that is not dealt with.
Althin, Julia, and Oscar Bang. "Att välja rätt medium : En studie om olika virtuella mediers påverkan på kommunikationen inom globala virtuella team." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415521.
Full textWood, Kye Brennan. "THE IMPORTANCE OF FEEDBACK IN THE BLENDED CLASSROOM: A STUDY OF GROUP DISCUSSIONS." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250270862.
Full textGustafsson, Sebastian, and Gustav Blysell. "Kommunikationseffektivitet : Waste och kommunikationskanalens påverkan." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53385.
Full textThe report is based on a case study made at a product producing company in the spring of 2016. The report is a bachelor thesis and is written by students from information logistic programme at Linnaeus University. The purpose of the thesis is to study what the effect of the choice of communication channel and waste could have on the employees at the company. Background to the study is that communication is a broad and important field where there is insufficient research on how waste and choice of communication channels affects communication effectiveness and efficiency. Development of new communication channels is faster than the studies about them and therefore lacks important information how and for what the new channels should be used for. This gap makes this study relevant. The theories that have been used in this study are Media richness theory [MRT] and Lean administration. These have been combined and used to show how the communication effectiveness and efficiency could improve if the company uses structured choice of channels for communication. The approach of the study has been qualitative with an abductive emphasis where the result comes from interviews with the employees at the company. The study is only carried out in the office at the company and will not include any other areas. The case study shows that there are deficits in the communication and that it affects communication effectiveness and efficiency at the office. The choice of channels to communicate through is done individually today. This because the employees are missing the big picture. The study has identified that a standardization of the communication would improve the communication effectiveness and efficiency. The result has been identified by using theories while analysing and discussing the result of the interviews.
Watts, Christina. "Exploring Experiences of Information Overload: The Influence of Computer-Mediated Communication in the Workplace." Thesis, Université d'Ottawa / University of Ottawa, 2016. http://hdl.handle.net/10393/35062.
Full textBell, Sarah Irenke Sophia. "A Descriptive Analysis of Health Influencer Videos on YouTube in the Ostomy Community." UKnowledge, 2019. https://uknowledge.uky.edu/comm_etds/78.
Full textEdwards, William Charles. "Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256.
Full textLorinius, Michelle, and Linnea Östberg. "IKT-verktyg slår inte det fysiska mötet : En jämförande fallstudie om chefers kommunikation på distans och på plats." Thesis, Linköpings universitet, Informatik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166898.
Full textInformation and communication technology (ICT) tools are getting more important in organizations, both when employees are working at the same location as their manager as well as when employees are working remotely at other locations. Working remotely have led to new conditions for managers and communication, something perceived more complicated than when employees are at the same location as managers (DeRosa et al., 2004; Alistoun & Upfold, 2012; Van Quaquebeke & Felps, 2018). ICT tools are a prerequisite for communication when employees are working remotely (Sivunen, 2008; Kraft, 2019; Darics, 2020) and knowledge of which communication channels are used by managers at what occasions may be a way of improving communication (Kayworth & Leidner, 2000). The purpose of the study is therefore to increase the understanding of managers communication with ICT tools. Further, we want to investigate if there are similarities and differences regarding managers communication and choice of communication channel when employees are working remotely or on-site. The study's approach is qualitative, abductive and hermeneutic. Semi-structured interviews with twelve managers from ten organizations were conducted. The sampling consisted of a combination of purposive, snowball and convenience sampling. The data analysis was thematic analysis. Six occasions for communication were identified. The occasions for communication were the same both remotely and on site. Another five themes for similarities and differences were detected. We found that the occasions for communication does not differ depending on distance, but rather that the difference lies in how the communication is carried out. In addition, we have found that communication at distance leadership poses more challenges than on-site communication. The study also show that communication may be easier if emoticons are used more frequently and if video calls are used when needed, that is, when non-verbal communication reinforces and clarifies the message. In this way, communication can become more effective as fewer misunderstandings arise since it is easier to establish mutual meaning. Video calls may also make communication more time efficient as less time is needed for clearing up misunderstandings. However, video calls are not commonly used due to lack of habit using the tool. Therefore, new behaviors and habits should be created in order for managers to make efficient use of ICT tools. In addition, we have found that a good relationship is important for communication remotely to be effective. Therefore, managers regularly need to physically meet their employees working remotely as the relationship is perceived to get better with physical meetings.
Lodhia, Sumit, and sumit lodhia@anu edu au. "The World Wide Web and Environmental Communication: A study into current practices in the Australian Minerals Industry." The Australian National University. Faculty of Economics and Commerce, 2007. http://thesis.anu.edu.au./public/adt-ANU20080506.164718.
Full textAngliss, Katie. "An evaluation of the impact of event attendance on perceptions of the host organisation's reputation : a university case study." Thesis, University of Plymouth, 2017. http://hdl.handle.net/10026.1/9822.
Full textWright, Beverly Darlene. "The impact of data collection methodology and warning labels on adolescents' response factors." restricted, 2005. http://etd.gsu.edu/theses/available/etd-08112005-232149/.
Full textTitle from title screen. Naveen Donthu, committee chair; Kenneth Bernhardt, Sevgin Eroglu, Detmar Straub, committee members. Electronic text (154 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 139-154).
Lundberg, Christoffer. "CoFramer : Ett diskussionsformat för djupa diskussioner på publika forum med låg Information Overload inspirerat av Philosophy for Children." Thesis, Luleå tekniska universitet, Institutionen för system- och rymdteknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-76277.
Full textThe focus of this essay is to develop a design concept for online public discussions with deep discussions and low information overload. The method used is Concept Driven Interaction Design (CDID) which involves constructing a design concept by applying a variety of theories in tangible interaction design. A design concept has three basic parts: a name, high-level goals and outlines generic principles. CDID includes seven steps which is used in this work: 1. Concept Generation – Formatted into a table that compare forum discussion (with several hypothesis) compared to discussions with the method Philosophy for Children (P4C) and other theories. 2. Concept Exploration – Eight distinct design aspects are identified from the comparison table. 3. Internal Concept Critique – The design aspects are compared to three similar discussion formats. 4. Design of Artifacts – Design concept version 1 is created. 5. External Design Critique – Interviews are conducted to explore their general experience of online discussions, investigate the hypothesis from the comparison table and to seek direct feedback on the first draft of the design concept. 6. Concept Revisited – Changes are made to the design concept based on the interview material and the direct feedback. 7. Concept Contextualization – The design concept is related to the original literature. The result of the study is a design concept named CoFramer. CoFramer’s generic principles are summarized and contrasted against factors identified from the interview material in this table: Tabell 2: CoFramer’s generic principles and interviews about online discussions. CoFramer’s generic principles | From interview material on forum discussion Organized start and ending | Discussions without clear ending Limited number of participants | Large number of participants Minimum number of participants | Large number of inactive spectators Explicit participants | Low information about participants Common conditions | Vagueness in participants conditions Limited information density per post | Long posts and/or fast posts The red thread and parallel threads | Often parallel threads Active facilitator | Unresolved misunderstandings The study indicates that CoFramer would create more structured discussions with a lower amount of information overload and less grounding cost compared what normally arise in public online discussions.
Yang, Ya-hui, and 楊雅惠. "Use Media Richness Theory and Web Interactivity Theory to Explain Companies Social Media Use." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/95577754185732023049.
Full text國立高雄第一科技大學
資訊管理研究所
99
Participation rate of brand community is gradually more than other online media and official website in Taiwan. More and more customers tend to use social media for seeking purchase information or brand support, hence social media can be a new media approach for branding and customer intimacy, and increase customer’s loyalty and referral. In the past, the researches were focused on internet user media behavior. Much more research induced practical cases to explain companies behavior, and lack of intergrating media theory and communication theory. In view of practitioners already in full swing to use social media, this study use Media Richness Theory and Web Interactivity Theory to propose research model and explain companies social media use. By case study, we verified (1)the linear relationship between media characteristics, persuasiveness and companies social media use and (2)different persuasiveness from different types of social media have different effects on the implementation of loyalty programs and referral programs.
Chang, Mi-Chen, and 張米媜. "A Study on Teachers’ Media Selection for Parent-teacher Communication from Media Richness Theory." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/87268781261759624129.
Full text康寧大學
資訊傳播研究所
103
Wise media selection is a prerequisite of effective communication. As more and more parents have been participating in school affairs, parent-teacher communication becomes a crucial part in classroom management. Maintaining close and effective communication with parents will undoubtedly be a major issue to be addressed. Choosing media wisely will make parent-teacher communication easier and more effective. Primary school teachers’ media selection could be divided into two categories. The first group covered three traditional communication tools; they were face-to-face, phones and documents. The other group, the electronic, included instant messaging, social network sites, e-mail and school websites. This study used Media Richness Theory to explore the relationship between teachers’ media selection and their gratifications with these tools. An analysis would also be made on the difference between related and background variables. Among 410 questionnaires distributed to primary school teachers, 400 copies were retrieved, and 389 copies were valid. The return rate of valid questionnaires was 97.3%. Statistical Package for Social Science (SPSS) was used for data processing and analysis. Other methods included descriptive statistics, independent-sample t test, one-way ANOVA, correlation analysis and regression analysis. The results were as follows. I. Traditional communication tools except documents headed the lists in primary school teachers’ media selection, media richness cognition and media gratifications. II. Notable difference resulting from teachers’ background variables was found in teachers’ media richness cognition, media gratifications and media selection. III. Teachers’ media richness cognition toward traditional communication tools had no positive and notable influence on their media selection. However, their cognition toward electronic tools influenced positively and notably their media selection. IV. Teachers’ media richness cognition influenced positively and notably their media uses and gratifications toward both traditional and electronic tools. V. All communication tools but documents influenced positively and notably teachers’ media uses and gratifications. When using the most common communication tools mentioned above, primary school teachers showed notable difference in media selection and gratifications. Teachers should participate in workshops on information technology to improve their abilities and chances to use electronic tools. School administrators should either provide teachers with related information or have all information integrated. With all this help, parent-teacher communication would become fully efficient.
Lin, Ju-Hsuan, and 林儒萱. "The Study of Media Richness Theory Influencing Individual's Perception and Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/48ffhj.
Full text國立東華大學
企業管理學系
100
Nowadays, Social Network Sites (SNSs) have experienced potential growth all over the world, and have attracted millions of people to register and participate. At the same time, SNSs also have changed people’s communication behavior. SNSs are built and designed to provide online service and platform for social interaction and information exchange, so people can contact with friends and family, as well as meet new friends. In addition, SNSs are kinds of the communication techniques, which continue improving through technological innovation. Therefore, a success communication platform or service depends on how to design an appropriate environment. This study is based on Social Cognitive Theory (SCT) as the theoretical concept to divide in to three components, and subsumes media richness theory under the environment of SCT and emphasizes the importance of environment in SNSs to examine whether users of social network services are influenced by the environment with higher media richness, and how they respond to their behaviors. Data collected from 481 online users in social network sites provide support for the proposed model. This study shows that (1) In Taiwan, the most popular social network site is Facebook. (2) Media richness theory plays the important role in the antecedents of machine interaction and interpersonal interaction, especially content richness and content accuracy. (3) Media richness theory is partial antecedents of online privacy invasion and privacy risk belief. (4) Now, users are still inclined to use SNSs with positive attitudes, but it is possible for them to choose other SNSs, which has more attractive features or more good privacy settings because of online privacy invasion and privacy risk belief. (5) Online privacy is a dynamic variable which people feel different levels of privacy under different environments or situations. (6) Use experience and group cohesion are viewed as potential moderating variables which increase positive effect (relationship maintenance) and decrease negative effect (social loafing)
Sie, Yang-Siang, and 謝揚翔. "Using RSS to Support Ubiquitous Learning Environment Based on Media Richness Theory." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/a4dr2t.
Full text國立虎尾科技大學
資訊管理研究所
97
The portability and immediate communication properties of mobile devices influence the learning activities on peer interaction, resources acquirement and information delivery. How to use communication technologies to improve ubiquitous learning is an important topic in electronic education. Moreover, media selection can be a critical issue of supporting various reader devices and providing potential benefits. RSS (Really Simple Syndication) is one method of information exchange that is especially appropriate for various front-end devices to receive information. The purpose of this thesis is to investigate student satisfaction in a ubiquitous learning environment using RSS techniques and analyze the media richness between RSS, SMS, and E-mail based on media richness theory. 102 freshmen participants in the experiment were divided into two groups, RSS group including 52 learners and control group including 50 learners. The experimental results revealed that the ubiquitous learning environment with RSS can greatly promote instructor-learners interaction and learners’ participation in curriculum activities, but no significant difference was found in learners’ cognition and metacognition. Regarding the media richness, learners generally agreed that RSS is more appropriate to be a delivery medium than E-mail and SMS on ubiquitous learning environment. According to the results, this study suggests that current general e-learning systems, which particularly intend to provide ubiquitous learning environment, can take advantage of RSS techniques to support mobile access and achieve the goal of ubiquitous learning anytime and anywhere.
李俊德. "Research on Multimedia Instructional Design of Disaster prevention- the theory of media richness." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/57898u.
Full text佛光大學
傳播學系
107
The research discussed the document of multi-media teaching design for the propagation of disaster prevention and avoidance. By using this document, we can improve people’s performance in learning the propagation of disaster prevention and avoidance. The purpose of this research included to understand how the teaching document of various multi-media of disaster prevention and avoidance affect people’s learning performance.To realize how the various model of information treatment affect the learing performance to disaster prevention and avoidance. To realize the adjustment effect of the thought of disaster prevention to the learning performance. The media richness theory inferred that the media approves the communicating effect by means of variety of media document in some period of time, which might be regarded as rich.The information-processing model inferred that when confronting the information-processing provided by external environment, people wound put the suitable sensory memory into it after thinking of it with sensory remembrance.For example, the external stimulation in long-term memory area would be searched and categorized, then it can express its behavior after decipher.The thought of disaster prevention is just to settle the idea and knowledge of disaster prevention down into the consciousness, to let people produce the thought when they sensed it.The learning performance means the result of examinations after learning in a period of time. The research used the design of factorial experiment, collecting the data from 27 November to 17 December of 2018, getting 240 results by internet questionnaire. By using T test and ANOVA, we found that in the teaching design for disaster prevention, there is an obvious difference in learning performance between multi-media with animation, words, sound and icons and super complicated multi-media with video, animation, icons, words and sound.There is a better learning performance from high information-processing method than low information-processing method. The thought of disaster prevention doesn’t have adjustment effect for learning performance. The teaching design of multi-media for disaster prevention should have emphasized to perform with animation, words and sound, or with icons, words and sound, in order to explain the technique of disaster prevention and getting to better learning performance. We should guide people to notice the learning activities of disaster prevention, inducing the information-processing involved, then we could raise the learning performance.Though the thought of disaster prevention didn’t have adjustment effect to learning performance, it could affect those people to notice it to some degree. The research suggested that the propagation of disaster prevention should use suitable media to achieve communicating effect.
Lu, Cheng-Chuan, and 盧正川. "The Design of Web-based Multimedia Instructional Material:A Study based on Media Richness Theory." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/95460299605784739075.
Full text國立高雄師範大學
資訊教育研究所
91
World Wide Web (WWW) is an information platform where we can build a WBI learning community with abundant information and a cyber learning space. Hyper-text language and multimedia not only originate a new learning style, but also make a great contribution in creating a brand-new educational environment without the limits of time and space. This learning style will be the main stream in education in this century. Practically speaking, nevertheless, we’re still uncertain whether the web-based multimedia instructional materials have been presented on the webs effectively, or whether they have become worthless web pages to learners because of their illegibility. Based on media richness theory, this study deals with how rich media should be required in designing web-based multimedia instructional materials. It is done experimentally through different levels of media richness in instructional materials. The independent value in this study covers web-based multimedia instructional materials with different richness levels, while dependent valuable includes both learning satisfaction and learning effects. Results show: 1.In web-based multimedia instructional materials,no significant difference shows between media richness and learning satisfaction. 2.In web-based multimedia instructional materials, media richness doesn’t always positively correlate with the learning effects. 3.In the design of web-based multimedia instructional materials, significant correlation appears between media richness levels and instructional material contents. The conclusion above will be served as suggestions and references for both academic and business people in online teaching.
Chen, Ming-Jou, and 陳名柔. "Impact of Task Equivocality on the Decisional Guidance Effectiveness: A Media Richness Theory Perspective." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/98274204114302618969.
Full text國立中正大學
資訊管理所
95
The purpose of decisional guidance is to support DSS user’s problem structuring and execution process, as well as to improve performance. In literature review of decision making difficulties, high equivocal tasks are serious challenges for DSS users. Hence, when facing high equivocal tasks, it is a critical issue to improve decision making performance through an appropriate decisional guidance. This study attempts to understand the impact of task equivocality on decisional guidance effectiveness. Based on media richness theory (MRT), this study proposes a research model to explain the impact of task equivocality on decisional guidance effectiveness. A laboratory experiment was conducted to empirically test those hypotheses. The results indicate that significant interaction effects of the two factors (i.e., forms of the decisional guidance and task equivocality, modes of the decisional guidance and task equivocality) on user satisfaction and decision making efficiency. Specifically, the findings could be summarized that: (1) Use of informative guidance will lead to better user satisfaction for high equivocal tasks while use of suggestive guidance will lead to better user satisfaction for low equivocal tasks; (2) Use of dynamic guidance will lead to better decision making efficiency for high equivocal tasks while use of predefined guidance will lead to better decision making efficiency for low equivocal tasks. Finally, the academic and managerial implications are also provided.
CHEN, YI-CHUN, and 陳奕鈞. "A Study of Instagram Behavior Intention with UTAUT, Perceived Playfulness and Media Richness Theory." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/y2y426.
Full text中華大學
資訊管理學系
106
The popularization of mobile devices and the maturity of communication technology, combined with the functions of communication, entertainment, social intercourse, and service, have become one of the necessities of modern life. Through the service of the community website, change the traditional social way, let the user have new social interaction way. In recent years, the fast-strung community software Instagram has succeeded in attracting young communities with images and video-sharing social networking. The purpose of this study is to analyze the factors that Instagram uses to attract users. Through the UTAUT as an infrastructure, adding Perceived Playfulness and Media Richness factors, a research framework was developed. Online questionnaires were used for data collection, and SPSS statistical software was used for data analysis. The purpose of this study was to analyze the user’s intention to use Instagram in terms of Performance Expectancy, Effort Expectancy, Social Influence, Perceived Playfulness, and Media Richness, and they were affected by the Gender, Age, and time of use. According to data analysis, Performance Expectancy results do not significantly affect Behavioral Intention; Effort expectancy, Social Influence, Perceived Playfulness, and Media Richness, significantly influence Behavioral Intentions; Social Influence and Perceived Playfulness influence Behavioral Intention by a time of use. The conclusions of this study were mainly influenced by Instagram's interface, which is easy to operate, interesting, not boring, informative, and subject to the influence of people around us. However, social assistance for life is not obvious.
Liao, Yu-Ting, and 廖苑婷. "Instant Messaging of Mobile Devices and Persistence of Use : Perspectives of Innovation Diffusion Theory and Media Richness Theory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/68043829269758111829.
Full text國立臺中教育大學
事業經營碩士學位學程
101
With the advancement of internet and communication technologies (ICTs), smartphones as a form of mobile devices have gained increasing attention and greater utilization. In response to the shift, various applications (apps) have been developed to meet the consumers’ need. Of all, the application of instant messaging (IM), e.g., Line, Whatsapp, WeChat, has become an indispensable tool to communicate with others. From the perspectives of innovation diffusion theory (IDT) and media richness theory (MRT), this study is to explore antecedents of consumers’ intention to use instant messaging as media of two-way communication, and their persistence of use. From the 182 valid returns of online administration, this study tests hypotheses by hierarchical regression analysis. The results show that innovation diffusion and media richness have positive influence on perceived usefulness, but media richness does not affect consumers’ persistence of use. Perceived usefulness can enhance satisfaction. Satisfaction can promote continued usage of consumers. The findings provide several important theoretical and practical implications for consumers persistently using instant messaging of mobile devices.
MOU, YU-YING, and 牟昱穎. "The Implementation of intelligent Chatbot system by using the Media Richness Theory -The Attendance Management System." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dm8z32.
Full text國立高雄第一科技大學
資訊管理系碩士班
106
This research files main discussion service robot in the global future prospect, regarding will chat the robot development in view of the case enterprise to conduct the preliminary development environment research, The system related question which the discussion enterprise inducts “Chatbot” when considers, And actual development case, substitution case enterprise interior personnel tradition Attendance Management System question. Using uses in Microsoft azure the actual development to chat the robot and uses Microsoft LUIS to carry on Natural Language the Processing training, Discussion when Natural Language Processing into the question and will give the future to improve the suggestion. And acts according to in conformity Media Richness Theory, Rests on the related literature with to report argue, Will be having by the basic construction in the market condition development materials and so on Chatbot platform to make the comparison, And actual penetrates Media Richness Theory to prove user in view of The Attendance Management System the chatbot use behavior. Developed The Attendance Management the Chatbot case to present merit of the The Attendance Management
Tseng, Tai Xian, and 曾台賢. "Adopting Media Richness Theory to Enhance the Information Understanding: Example of Accessibility Guidelines for Bathrooms in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/dgab87.
Full textTAI, CHANG-YU, and 戴章育. "A Study of the Usage Intention of LINE in Organizations Based on UTAUT2 and Media Richness Theory." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/af8k9k.
Full text中華大學
資訊管理學系
107
In the era of mobile networks, the use of mobile devices as one of the main communication tools, the invention of instant messaging software gradually changed the way people communicate with each other. The communication software LINE has a high usage rate in Taiwan and has become one of the important tools for communication. This study explores the willingness to use new forms of communication at work with the Extended the Unified Theory of Acceptance and Use of Technology (UTAUT2) and Media Richness Theory. In this study, the communication software LINE was used as an example. The network questionnaire was used for research. The research object was the employees of the company who used the communication software LINE. A total of 199 valid questionnaires were collected. The study found that performance expectancy, habits, and media richness had a significant positive impact on behavioral intentions, while effort expectancy, social influence, and facilitating conditions had no significant effect on behavioral intentions, with habits affecting users' desires the strongest. Therefore, this study believes that it is helpful to use the communication software LINE at work. Because users have used the LINE habit in the past, it is a natural matter and necessary to use it at work. In the use of LINE messaging or file transfer, Because of its high media richness, it helps users to communicate with people instantly and quickly, which can improve communication efficiency at work, and because of the popularity of smart phones and users who have used LINE in their daily lives to contact friends and family. And the habit of transmitting messages, so effort expectancy, social influence and facilitating conditions have no significant impact on the behavioral intentions used at work.
Su, Pei-Tzu, and 蘇珮慈. "Channel Choice: Explore Influence Factors of Travel Tour Package Purchase Based on Media Richness Theory and Para-social Interaction." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/89qv34.
Full text國立中央大學
企業管理學系
107
With the development of Internet technology, consumers buy travel products is no longer limited to offline store. Tourist agency provide diverse tourism product information to consumers, and increasing the visibility of goods through cooperation with public figures. Consumers make choices based on product information provided by online store and offline store. However, consumer purchasing behavior is influenced by the attitude of the cognitive, affective and behavioral intentions. Therefore, this study to explore in fluence factors of Travel Tour Package Purchase based on Media Richness Theory and Para-social Interaction.This study collected responses from Taiwanese respondents and received 431 effective samples through internet questionnaires. Structural Equation Modeling (SEM) is applied to test the hypotheses of this study.The results show that para-social interaction has a significant impact on consumer’s affective factors, but has no significant impact on consumer’s cognitive factors. In the theory of media richness, immediate feedback, information quality and transmit multiple cues have significant effects on consumer’s affective factors, but only transmit multiple cues have significant effects on cognitive factors. Finally, Shop patterns have significant moderating effects on consumer's cognitive and affective factors, and on consumer's affective factors through para-social interaction. Key words: Para-Social Interaction, Media Richness Theory,Cognitive Factors,Affective Factors, Behavioral Intentions,Purchasing Behavior, Online and Offline Stores.
Lee, I.-Ruei, and 李怡叡. "World News in the Palm of Your Hands: Using Media Richness Theory and Technology Acceptance Model to Investigate News Applications." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/fa2p39.
Full text國立中山大學
行銷傳播管理研究所
103
According to the survey from the Institute for Information Industry in Taiwan (2014), the types of mobile applications that people in Taiwan use most frequently are social applications, game applications, and news applications. Nowadays, people can read news texts, watch news videos, and use various functions by using news applications; thus, the research focused on investigating what could influence people’s use of news applications. An online survey was conducted and a total of 367 usable responses were obtained. The results indicated that the media richness of news applications had positive effects on users’ perceived usefulness, perceived ease of use, and perceived playfulness. Besides, users’ perceived usefulness, perceived ease of use, and perceived playfulness to news applications had positive effects on users’ behavioral intentions. Moreover, users’ behavioral intentions to news application had positive effects on their actual system uses. In addition, users’ actual system uses of news applications had positive effects on their stickiness. Last but not the least, advertisement acted as a positive intervening variable between users’ perceived usefulness to news applications and their behavioral intentions; advertisement acted as a negative intervening variable between users’ perceived ease of use and their behavioral intentions. Finally, I hope this research can make contributions on the research of news applications and provide suggestions to newspaper publishers, news channels, and internet companies when they update their news applications.
Ho, Ming-Chiung, and 何銘瓊. "A Study of Customer Satisfaction on Mobile Communication Applications with Technology Acceptance Model and Media Richness Theory: A Case of LINE." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6948uh.
Full text中華大學
資訊管理學系碩士班
102
The mobile communication has become the new communication media for human in this era of mobile network. To make and maintain the social relationship by that is the fashionable movement for all human. Except that, it be know as most influential of emerging technology media of Taiwan in recent year. According to above, this study is attempt to understand that the how does the user motives for using the new mobile communication application influence their satisfaction. Therefore, this study integrates the TAM(Technology Acceptance Model) with MRT(Media Richness Theory) to build a model and understand the key factors for user satisfaction. This research is case of LINE users in Taiwan and follow survey research methods. Base on a non-random sampling and collected of 389 subjects surveyed. The data analysis uses the AMOS software for structural equation modeling. As result, it found out that the media richness of application is perceived value for perceived usefulness and ease of use. In addition, the perceived usefulness, perceived ease of use and subjective norm of user is positive for satisfaction. Especially the key factor of influence user’s satisfaction is the media richness and subjective norm is the second. According to the result of the research, it strongly recommend that when Apps companies want to develop a new APP, should be more attention on media richness and advantages(like instant, convenient, fast with personal interaction…and so on), if those companies want it to be used by user or in the APPs market.
Kvasničková, Anna. "Úskalí interní komunikace v mezinárodní firmě." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-333262.
Full textLodhia, Sumit. "The World Wide Web and Environmental Communication: A study into current practices in the Australian Minerals Industry." Phd thesis, 2007. http://hdl.handle.net/1885/47694.
Full textLai, chun-feng, and 賴峻峰. "An Investigation into the Impact of Online Real Estate Advertising and Brand Image on Consumer Purchase Intention Using the Media Richness Theory —An empirical study of Real Estate Industry in Taitung Region." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7n3j9k.
Full text國立臺東大學
進修部環境經濟資管碩專(假日)
106
With the rapid popularization of the Internet, modern modes of interaction and purchasing needs and methods have undergone drastic change. Accelerated developments in e-commerce have furthermore increased the diversity and extensiveness of all types of online advertising. Not only have Internet resources resulted in faster and more convenient access to information, home buyers now even rely on online advertising to make their real estate purchases. All major real estate agencies have become aware that future, potential clients may exhibit changes in listing preferences and real estate purchasing habits with the increasing prevalence of online shopping. Therefore, to enhance and accentuate their brand image, the online real estate advertising campaigns launched by these agencies have become increasingly diversified and reactive. Enhancing the click rate for all types of listings, so as increase visibility and drive the purchase motivation of users, will be key to the sustainable operations of real estate businesses. This study, conducted in the Taitung region, explores the impact media richness and brand image have on the attitudes and subjective norms affecting consumer purchase intention using the Media Richness Theory (MRT) as its theoretical basis. Through a rigorous theoretical development process, a causal model of the impact online real estate advertising and brand image has on purchase intention is established. This study furthermore uses the partial least squares technique to engage in authentication and checking of the conceptual framework and research hypothesis established. Research results indicate that “media richness” and “brand image” exhibit extremely significant impact, and that “media richness” has extremely significant impact on the “attitudes” and “subjective norms” of consumer purchase intention. The study also finds that “brand image” has significant impact on both the “attitudes” and “subjective norms” affecting consumer purchase intention. It is hoped that the outcomes of this study can enable real estate businesses and researchers to effectively understand the impact factors online real estate advertisements have on the related perceptions of consumers and serve as an important reference and research basis for exploring the impact relationship of purchase intention, thereby allowing real estate agencies to effectively enhance their business performance.
Eickhoff, Matthias. "The Information Value of Unstructured Analyst Opinions." Doctoral thesis, 2017. http://hdl.handle.net/11858/00-1735-0000-0023-3EA0-5.
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