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Academic literature on the topic 'Media Richness Theory'

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Published: 4 June 2021
Last updated: 31 January 2023

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Journal articles on the topic "Media Richness Theory"

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Sheer, Vivian C., and Ling Chen. "Improving Media Richness Theory." Management Communication Quarterly 18, no. 1 (August 2004): 76–93. http://dx.doi.org/10.1177/0893318904265803.

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Ishii, Kumi, Mary Madison Lyons, and Sabrina A. Carr. "Revisiting media richness theory for today and future." Human Behavior and Emerging Technologies 1, no. 2 (April 2019): 124–31. http://dx.doi.org/10.1002/hbe2.138.

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Liu, Xuan, Xiaofei Wang, Jia Li, and Meimei Chen. "The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms." Journal of Global Information Management 30, no. 1 (January 1, 2022): 1–26. http://dx.doi.org/10.4018/jgim.315301.

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Incorporating media richness theory, social presence theory, and apparatgeist theory, the authors used multiple linear regression to explore the effect of media richness on the stability of physician-patient relationships and the moderating effect of disease complexity and response timeliness on the relationship between media richness and relationship stability. The results showed that media richness had a positive effect on the stability of physician-patient relationships. Additionally, both disease complexity and response timeliness positively affect the relationship between media richness and the stability of physician-patient relationships. This research contributes to the literature concerning media selection, e-consultation platforms, and physician-patient relationships; and it provides practical guidance for online doctor teams on how to select appropriate media communication forms for patient consultations in different situations.
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Bindrees, Mohammed A., Robert J. Pooley, Idris S. Ibrahim, and Nick K. Taylor. "Re-Evaluating Media Richness Theory in Software Development Settings." Journal of Computer and Communications 02, no. 14 (2014): 37–51. http://dx.doi.org/10.4236/jcc.2014.214004.

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Brunelle, Eric. "Media Richness Theory and the Intention to Use Online Stores." International Journal of Customer Relationship Marketing and Management 1, no. 3 (July 2010): 27–42. http://dx.doi.org/10.4018/jcrmm.2010070103.

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Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.
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M. Badger, Jessica, Samuel E. Kaminsky, and Tara S. Behrend. "Media richness and information acquisition in internet recruitment." Journal of Managerial Psychology 29, no. 7 (September 2, 2014): 866–83. http://dx.doi.org/10.1108/jmp-05-2012-0155.

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Purpose – Rich, interactive media are becoming extremely common in internet recruitment systems. The paper investigates the role of media richness in applicants’ ability to learn information relevant to making an application decision. The authors examine these relationships in the context of two competing theories, namely media richness theory and cognitive load theory, which predict opposite relationships with information acquisition. The paper aims to discuss these issues. Design/methodology/approach – Participants (n=471) either viewed a traditional web site or visited an interactive virtual world that contained information about an organization's culture, benefits, location, and job openings. Culture information was manipulated to either portray a highly teams-oriented culture or a highly individual-oriented culture. Findings – Participants who viewed the low-richness site recalled more factual information about the organization; this effect was mediated by subjective mental workload. Richness was not related to differences in culture-related information acquisition. Practical implications – These findings suggest that richer media (such as interactive virtual environments) may not be as effective as less rich media in conveying information. Specifically, the interactive elements may detract focus away from the information an organization wishes to portray. This may lead to wasted time on the part of applicants and organizations in the form of under- or over-qualified applications or a failure to follow instructions. Originality/value – This study is among the first to use a cognitive load theory framework to suggest that richer media may not always achieve their desired effect.
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Huang, Tseng-Lung, and Feng Hsu Liu. "Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value." Internet Research 24, no. 1 (January 28, 2014): 82–109. http://dx.doi.org/10.1108/intr-07-2012-0133.

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Purpose – The purpose of this paper is to examine the extent to which presence, media richness, and narrative experiences yield the highest experiential value in augmented-reality interactive technology (ARIT). Design/methodology/approach – A survey is performed to collect data. Valid questionnaires of 344 ARIT users are identified. The hypothesized associations are analyzed using structure equation modeling. Findings – Empirical results indicate that narrative experience induces a higher experiential value than other simulative experiences, including presence and media richness. Practical implications – Results of this study provide a valuable reference for managers attempting to design an ARIT process in order to optimize the experiential value in various online simulation environments. Originality/value – This study adopts an integrated framework that incorporates narrative theory, media richness theory, and presence in the online ARIT. Exactly how narrative experience, media richness, and presence affect the formation of experiential value in the ARIT process is explored as well.
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Hwang, Ha Jin, Haeng Kon Kim, Monowar Mahmood, and Norazryana Mat Dawi. "Applying Niche Theory to Measure Uses and Gratifications of Social Media in Malaysia." International Journal of Software Innovation 10, no. 2 (April 2022): 1–11. http://dx.doi.org/10.4018/ijsi.289594.

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Niche theory provides a comprehensive framework to measure uses and gratifications of social media in terms of competitive superiority and overlapping capabilities. Despite various researches were conducted to measure how social media play roles of availability for tasks using media richness theory, there are not many researches, conducted on the differences in the gratification of social media reflecting unique characteristics of social media. This study is designed to investigate how well social media can represent the characteristics of communication, and how richness of media affects the communication on social media. It was observed that one type of social media does not completely replace another but rather becomes integrated in dealing with various communication needs. From the perspective of niche theory, the comparative utility of social media to fulfil users’ needs and provide them with gratification opportunities is essential to its survival and growth in this industry.
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Carlson, J. R., and R. W. Zmud. "CHANNEL EXPANSION THEORY AND THE EXPERIENTIAL NATURE OF MEDIA RICHNESS PERCEPTIONS." Academy of Management Journal 42, no. 2 (April 1, 1999): 153–70. http://dx.doi.org/10.2307/257090.

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Carlson, John R., and Robert W. Zmud. "Channel Expansion Theory and the Experiential Nature of Media Richness Perceptions." Academy of Management Journal 42, no. 2 (April 1999): 153–70. http://dx.doi.org/10.5465/257090.

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Dissertations / Theses on the topic "Media Richness Theory"

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Hornung, Jenicka M. "Revisiting Media Richness Theory| Social Cues Impact on Understanding in a Textual World." Thesis, Pace University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3664071.

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Today people are more connected by technology than ever, but the impact of changing preferences for interacting on communication is still largely unknown. Differing levels of richness in modes of communication as determined by media richness theory were examined as a function of participants' accuracy and certainty in interpreting ambiguous messages. A sample of 111 undergraduate student participants were randomly assigned to text, audio, or video condition groups where they read, heard, or viewed ambiguous stimuli in four emotional tone categories (affection, aggression, sarcasm, and wit/humor) in an online survey. Findings included significant positive correlations between accuracy and certainty overall; when separated by condition, the association between accuracy and certainty was significant in the richest communication condition (video) across all four emotional tone categories and in the leanest condition (text) for affectionate messages only. Overall, there was a significant main effect for condition on accuracy scores, with the richest (video) condition having highest accuracy scores across the majority of emotional tone categories. Affectionately toned message accuracy was the exception, with higher accuracy scores in the moderately rich audio condition. Generally, the moderately rich condition produced accuracy rates that were lower than the richest condition but higher than the leanest (text) condition. Across all emotional categories, the leanest condition had significantly lower accuracy scores. There were no significant differences in certainty scores between conditions. In summary, while accuracy decreased in leaner forms of communication, individuals' confidence in their ability to accurately perceive messages remained stable across all communication mediums and emotional categories. This suggests people tend to be overconfident in their ability to accurately perceive messages; they may be unaware interpretational accuracy can vary significantly both across emotional tone and by medium, with accuracy decreasing most in text-based interactions. These findings could be used to help individuals better predict when to use richer forms of communication mediums to avoid misunderstandings, or to at least be more aware when their messages may be less clear. Additionally, the certainly findings support that richness alone does not predict media choices as participants did not appear to consider richness as a factor in effectively conveying meaning in their perceived understanding of information.

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Nathanson, Adrienne. "”Ibland blir det för mycket” : En studie om hur anställda nyttjar Instant Messaging i multikommunikation." Thesis, Uppsala universitet, Institutionen för informatik och media, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298816.

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Instant Messaging är en digital kommunikationskanal i ett användarvänligt format för kommunikation i nära realtid. Som en växande trend på arbetsplatsen väljer allt fler företag att integrera kommunikationskanalen i sina kommunikationslösningar. Samtidigt följer användningen av Instant Messaging med en omedveten andrahands-effekt, något som lämnat synliga avtryck på företagens kommunikationsmönster. Kommunikationsteoretikerna Turner och Reinsch (2007) förklarar förekommandet genom att introducera termen multikommunikation, hur anställda identifieras gå från att ha sekventiella till simultana interaktioner. En användning som formats efter Instant Messagings avsaknad av icke-verbala indikationer i att kräva mindre koordinering och möjliggöra för anställda att fördela sin uppmärksamhet över flera interaktioner. Turner och Reinsch (2007) föreslår därför att multikommunikation är att föredra när företag värderar inre effektivitet eftersom anställda som deltar i simultana interaktioner kan överprestera övriga. Andra insatta teoretiker har istället identifierat hur avsaknaden av icke-verbala indikationer ger kommunikationssvårigheter i form av funktionsbegränsningar och intensiva kommunikationsflöden. Något som ger implikationer för anställdas arbetsproduktivitet i att Instant Messaging kan vara avbrytande, försvåra en samordnad turtagning och göra det ansträngande att förmedla känslor. Uppsatsen syftar därför till att undersöka hur anställda hanterar den multikommunikation och de kommunikativa svårigheter som uppstår i samband med användandet av Instant Messaging. Genom deltagande observationer och semi-strukturerade intervjuer, på en avdelning inom ett multinationellt industriföretag, utförs en fallstudie. Resultat visar att sättet anställda hanterar Instant Messaging är starkt bundet till den kontext kommunikationskanalen nyttjas i. I en sammansättning av erfarenheter och sociala regler identifieras överenskomna strategier vilka balanserar och kontrollerar kommunikationsflödet, samt får funktionsbegränsningar att ge en minskad negativ effekt. Genom att prioritera kommunicerat innehåll efter tidskänslighet minskar antalet interaktioner, får kollegor att inte avbrytas i onödan och underlättar till en korrekt fördelning av uppmärksamhet. Samtidigt skickas främst skärmbilder tagna i affärssystemet SAP vilka inrymmer information i ett formaliserat gränssnitt. Något som gör kommunikationsflödet mindre intensivt i att kunna ersätta otroligt många meddelanden. Det underlättar till en samordnad turtagning, snabbare responstid och mindre ansträngning i att anställda inte skriftligt formulerar information med tillhörande känslor.
Instant Messaging is a digital communication channel with a user-friendly design for near realtime communication. As a growing trend in the workplace, more and more companies decide to integrate the communication channel into their communication solutions. The use of Instant Messaging follows with a secondary effect revealed in visible marks on corporate communication patterns. Communication theorists Turner and Reinsch (2007) explains the occurrence by introducing the term Multicommunication, how employees are going from having sequential to simultaneous interactions. A use shaped by Instant Messaging's lack of non-verbal indications in allowing for less coordination and an allocation of attention across multiple interactions. Turner and Reinsch (2007) therefore propose that multicommunication is preferable to companies seeking efficiency seeing that employees participating in simultaneous interactions outperform others. Other relevant theorists have identified how the lack of non-verbal indications provide communication difficulties sprung from functional limitations and intensive communication flows. This is creating implications for work productivity as Instant Messaging interrupt ongoing tasks, disrupt the turn-taking and complicates the conveyance of emotions. This thesis therefore aim to study how employees manage multicommunication and the communication difficulties that emerge in use of Instant Messaging.  A case study is conducted, by participant observations and semi-structured interviews, at a department of a multinational industrial company. The results show that the way employees manage multicommunication and communication difficulties is strongly bound to the context of use. In a mix of experiences and social rules a set of agreed strategies is used to help balance and control the communication flow and also reduce negative effects of functional limitations. To primarily communicate time-sensitive content the number of active interactions is reduced, unnecessary interruptions is avoided and a proper allocation of attention is facilitated. Mostly send messages also consists of print screens captured in the ERP-system which holds information in a formalized interface. The use of print screens is appreciated in favor of making the communication flow less intense by replacing an incredible number of messages. This usage facilitate the coordination of turn-taking, the possibility of instant feedback and the creation of content in not having to phrase in writing to convey emotions.
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Morrison, Elizabeth Kay. "Effect of Medium Used to Communicate Employee Testimonials on Organizational Attraction." Xavier University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1484651935278636.

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Håkansson, Nils. "Den ideella föreningens kommunikativa utmaningar på en glokal marknad : - En förstudie till en kommunikationsplan för kulturföreningen Humlan." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87616.

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Non-profit organizations’ communicational challenges in a glocal market – A pre-study to a communication plan for the non-profit organization Humlan. This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students.  The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news. In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students. However, the study showed that this could be problematic due to the students’ communicational preferences. The results also showed that it is possible to see a resemblance between the communicative issues faced by Humlan and communicative issues faced by other types of non-profit organizations.
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Khosravi, Patricia, and Stephanie Thurow. "Agila metoder i praktiken : En fallstudie om kommunikation och motivation." Thesis, Uppsala universitet, Medier och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339977.

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Agile methods have become a popular project managing method within software development (Cervone, 2011, ss. 19-20; Maximini, 2015, s. 3). Though there is an absence of studies on agile methods and motivation in employees (Dybå & Dingsøyr, 2008). Furthermore, the agile manifesto (2001) explains the importance of motivated employees for the development of software.   The purpose of this study is to examine how employees in two well-known Swedish companies perceive the use and the effects of agile methods in their organization, and their internal communication. The study followed a qualitative approach to measure data collected from semi-structured interviews and includes interviews with eight developers and two agile coaches in two organizations. The theoretical framework is based on Media Richness Theory and Self-determination Theory. The selected theories help the examination why a communication channel is chosen for disseminating information and motivational factors through asking questions about their sense of autonomy, relatedness and competence.   The results show that face-to-face conversation is the efficient communication channel to disseminate information, but the most utilized channel was chat and mail to the respondents. Additionally, our respondents experience motivational factors such as the feeling of competence and relatedness as being moderately fulfilled at their workplace, though feelings of autonomy on an individual level were not fulfilled. This indicates that a complete introduction to the work method, a variation between independent and group work and face-to-face communication should be encouraged to achieve internal communication.
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Torstensson, Lillemor. "Kommunikation mellan företag : förutsättningar för bruket av sociala medier i en företag-till-företagskontext." Thesis, Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17290.

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The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship. The study answers the following questions: What factors may contribute to the selection of different communication tools in business-to-business? What are the conditions and reasons for employees to use social media in business-to-business? What opportunities can social media pose for managing knowledge exchange with customers in business-to-business? The theoretical framework is based on Media Richness Theory and Social Influence Theory. The results show that factors that affect use of social media between businesses are 1) social environmental influences on attitudes towards social media (positive or negative), 2) individual analogue and digital values, 3) social media are primarily used in a private context 4) individual's role and level within the company. It is proposed that companies require strategies and increased knowledge to operate efficiently with social media in business to business. The results also shows that factors affecting the choice of communications channels between employees and business relationship are: 1) context-dependent, 2) the availability and accessibility, 3) the role and level in the company, 4) customer relationship development, 5) the information degree of ambiguity, 6) communication channel degree of "richness", 7) urgency, 8) confirmation of agreement.
Program: Magisterutbildning i strategisk information och kommunikation
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Wikmark, Magnus. "Intern e-mailkommunikation på Akademiska sjukhusets röntgenavdelning : en kvalitativ intervjuundersökning." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106775.

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Purpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.

Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.

Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent. The problem is how the superiors design the information that they send out. The mid-rich medium that is e-mail gives the infirmary an information uncertainty that is not dealt with.

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Althin, Julia, and Oscar Bang. "Att välja rätt medium : En studie om olika virtuella mediers påverkan på kommunikationen inom globala virtuella team." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415521.

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Globala virtuella team (GVT) utgör ett konkurrenskraftigt alternativ till traditionella internationella uppdrag och blir därmed allt vanligare, inte minst i kölvattnet av covid-19- pandemin. Denna utveckling riskerar dock att bli på bekostnad av den interna kommunikationens effektivitet. Följande studie syftar till att undersöka möjligheter och utmaningar som finns kopplade till olika virtuella medier och därigenom utreda hur medieval påverkar kunskapsöverföringen inom GVT på multinationella teknologiföretag. Genom fyra djupgående intervjuer med GVT-medlemmar på multinationella teknologiföretag i kombination med en sekundär datainsamling har information samlats in och analyserats. Resultatet visar tydliga mönster i hur kunskapsöverföringen påverkas av medieval beroende på den kommunicerade informationens karaktär. Vidare indikerar studien att medievalet har stor betydelse för hur utmaningarna och möjligheterna med de olika medierna upplevs samt hur framgångsrik kommunikationen är inom GVT. Samtidigt saknas det i dagsläget rutiner och riktlinjer för hur medieval ska genomföras inom teknologiföretagen.
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Wood, Kye Brennan. "THE IMPORTANCE OF FEEDBACK IN THE BLENDED CLASSROOM: A STUDY OF GROUP DISCUSSIONS." Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1250270862.

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Gustafsson, Sebastian, and Gustav Blysell. "Kommunikationseffektivitet : Waste och kommunikationskanalens påverkan." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53385.

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Rapporten baseras på en fallstudie som gjordes på ett varuproducerande företag under vårterminen 2016. Rapporten är en C-uppsats skriven på informationslogistikprogrammet vid Linnéuniversitetet. Syftet med studien var att studera hur valet av kommunikationskanal och waste påverkar den upplevda kommunikationseffektiviteten bland de anställda på fallföretaget. Bakgrunden till studien grundar sig i att kommunikation är ett brett och viktigt område där det saknas forskning om kommunikationseffektivitetens påverkan av waste och kanalval. Kommunikationskanalerna utvecklas idag snabbare än teorierna som definierar dess användning, vilket gör uppsatsens ämne aktuellt. Teorierna som har använts i denna studie är Media richness theory [MRT] och Lean administration. Dessa har kombinerats och använts för att belysa hur den upplevda kommunikationsineffektiviteten kan ökas genom ett strukturerat kanalval på fallföretaget. Studien har haft en kvalitativ ansats med en abduktiv inriktning där resultatet kommer från individuella intervjuer med anställda på fallföretagets kontorsdel. Undersökningen visade att det finns brister i kommunikationen och att det påverkar kommunikationseffektiviteten på kontoret. Val av kanal görs individuellt utifrån vad personalen anser vara mest lämpligt då de inte ser helheten. Genom analysera och diskutera resultatet utifrån teorier framkom det att kommunikationseffektiviteten hade kunnat bli bättre om kanalvalen standardiserats.
The report is based on a case study made at a product producing company in the spring of 2016. The report is a bachelor thesis and is written by students from information logistic programme at Linnaeus University. The purpose of the thesis is to study what the effect of the choice of communication channel and waste could have on the employees at the company. Background to the study is that communication is a broad and important field where there is insufficient research on how waste and choice of communication channels affects communication effectiveness and efficiency. Development of new communication channels is faster than the studies about them and therefore lacks important information how and for what the new channels should be used for. This gap makes this study relevant. The theories that have been used in this study are Media richness theory [MRT] and Lean administration. These have been combined and used to show how the communication effectiveness and efficiency could improve if the company uses structured choice of channels for communication. The approach of the study has been qualitative with an abductive emphasis where the result comes from interviews with the employees at the company. The study is only carried out in the office at the company and will not include any other areas. The case study shows that there are deficits in the communication and that it affects communication effectiveness and efficiency at the office. The choice of channels to communicate through is done individually today. This because the employees are missing the big picture. The study has identified that a standardization of the communication would improve the communication effectiveness and efficiency. The result has been identified by using theories while analysing and discussing the result of the interviews.
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Books on the topic "Media Richness Theory"

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Lee, Chien, and Leslie Ramos Salazar. Media Richness Theory. 2455 Teller Road, Thousand Oaks California 91320 United States: SAGE Publications, Inc., 2023. http://dx.doi.org/10.4135/9781071897591.

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Media Use and Performance in Air Force Organizations: Testing the Value of Media Richness Theory. Storming Media, 1997.

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Schwartz, Ellen C., ed. The Oxford Handbook of Byzantine Art and Architecture. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190277352.001.0001.

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The Oxford Handbook of Byzantine Art and Architecture offers a wide-ranging introduction to the richness and diversity of the arts in the Byzantine world. It includes thirty-eight essays by an international roster of authors, from prominent researchers to emerging scholars, on various issues and media. Discussions consider art created for religious purposes, to enhance and beautify the Orthodox liturgy and worship space, as well as art made to serve in royal and domestic contexts. While the Byzantine period is defined as the years 330–1453 ce, some chapters treat the aftermath and influence of Byzantine art on later periods. Arts covered include buildings and objects from the Eastern Mediterranean region, including Italy, the Balkans, Russia, and the Near East. The volume brings together object-based considerations of themes and monuments that form the backbone of art history, with considerations drawing on many different methodologies—sociology, semiotics, anthropology, archaeology, reception theory, deconstruction theory, among others—all in an up-to-date synthesis of scholarship on Byzantine art and architecture. The handbook is a comprehensive overview of a rich field of study, offering a window into the world of this distinct and fascinating period of art.
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Gazis, George Alexander, and Anthony Hooper, eds. Aspects of Death and the Afterlife in Greek Literature. Liverpool University Press, 2021. http://dx.doi.org/10.3828/liverpool/9781789621495.001.0001.

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The concept of the afterlife has always been prominent in both Greek literature and modern scholarship alike. The fate of man after his/her allotted time has come to an end has a central position in poetry, philosophy and religion, often leading to questions and answers as to how one can best live one’s life, and how can one deal with the burden of mortality that is inherent in every human being. The Greeks devoted a considerable amount of their literary production in an attempt to answer these questions through a variety of different media, whereas similar concerns appear to have been at the core of the ancient world in general. This volume represents the first to examine the influences, intersections, and developments of understandings of death and the afterlife between poetic, religious, and philosophical traditions in ancient Greece in one resource. Greek thinking on death and the afterlife was neither uniform, simple, nor static, and by offering an examination of these matters in a properly interdisciplinary context this collection of papers aims to demonstrate the full richness, complexity, and flexibility of these ideas in the ancient Greek world, and illuminate how freely writers from various genres drew inspiration from each other’s thinking concerning eschatological matters.
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Kurucan, Ahmet, and Mustafa Kasım Erol. Dialogue in Islam. Dialogue Society, 2012. http://dx.doi.org/10.55207/roto8500.

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This book gives a concise, readable introduction to the relationship between Islam and dialogue. Drawing on the Qur’an, the Sunna and Islamic history it demonstrates that dialogue is an integral part of the very fabric of Islam, dispelling popular misconceptions. Contemporary realities make intercultural dialogue a pressing human concern. Globalisation is swiftly turning the world into a global village, with groups of different cultures increasingly living in close proximity. Personal experience and the media make us aware both of the potential richness of such situations and of the scope for discrimination, enclavisation, mutual resentment and extremism. Dialogue is frequently cited as a means through which diverse societies can address intergroup tension and draw effectively on the great resource of diverse perspectives in addressing shared problems such as economic disaster and environmental crisis. In considering personal engagement with dialogue a committed Muslim will inevitably ask, “What does Islam have to say about dialogue?” In this book, accessible to Muslims and non-Muslims alike, Ahmet Kurucan and Mustafa K. Erol provide a concise introduction to the question, exploring relevant material in the Qur’an and the Sunna and examples of the application of these sources in Islamic history. In a helpful question and answer format and a readable style, they demonstrate that dialogue is a part of the fabric of Islam, required by the God-given innate disposition of human beings, and by fundamental Islamic principles of conduct derived from mainstream, long-established understanding of the commands of the Qur’an and Sunna. The authors also address elements of Islamic sources and traditional interpretation sometimes taken as contradicting the case for dialogue in Islam, such as verses of the Qur’an warning against friendships with ‘Jews and Christians’, or speaking of killing unbelievers, the traditional view that apostasy merits the death penalty, and certain interpretations of the concept of jihad. They thereby dispel popular misconceptions of Islam’s teachings, revealing the religion’s essential commitment to good neighbourliness, peace and fairness. By examining the meaning of dialogue they also reveal that it in no way requires participants to compromise their own beliefs and values.
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Book chapters on the topic "Media Richness Theory"

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Catalano, Chiara, Salvatore Pasta, and Riccardo Guarino. "A Plant Sociological Procedure for the Ecological Design and Enhancement of Urban Green Infrastructure." In Future City, 31–60. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-75929-2_3.

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AbstractUrban green infrastructure could represent an important mean for environmental mitigation, if designed according to the principles of restoration ecology. Moreover, if suitably executed, managed and sized, they may be assimilated to meta-populations of natural habitats, deserving to be included in the biodiversity monitoring networks. In this chapter, we combined automatised and expert opinion-based procedures in order to select the vascular plant assemblages to populate different microhabitats (differing in terms of light and moisture) co-occurring on an existing green roof in Zurich (Switzerland). Our results lead to identify three main plant species groups, which prove to be the most suitable for the target roof. These guilds belong to mesoxeric perennial grasslands (Festuco-Brometea), nitrophilous ephemeral communities (Stellarietea mediae) and drought-tolerant pioneer species linked to nutrient-poor soils (Koelerio-Corynephoretea). Some ruderal and stress-tolerant species referred to the class Artemisietea vulgaris appear to fit well with local roof characteristics, too. Inspired by plant sociology, this method also considers conservation issues, analysing whether the plants selected through our procedure were characteristic of habitats of conservation interest according to Swiss and European laws and directives. Selecting plant species with different life cycles and life traits may lead to higher plant species richness, which in turn may improve the functional complexity and the ecosystem services provided by green roofs and green infrastructure in general.
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Gyamfi, Albert. "Media Richness Perspective of Social Media Usage for Learning." In Evaluating Media Richness in Organizational Learning, 1–15. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2956-9.ch001.

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This chapter examines the effect of media richness of four popular social media (Facebook, YouTube, Skype and Wikipedia) applications on their usage for organizational learning. The study is guided by a research framework based on the amalgamation of the SECI model and the media richness theory (MRT). This framework was used to investigate the Ghana Cocoa Board (COCBOD) to investigate which social media platform used by this organization was effective for organizational learning. Data was gathered and analysed using surveys and hierarchical second-order structural equation modeling (SEM). The data was validated using SmartPLS 3. the study concludes that there is a strong relationship between media richness and social media usage for organizational learning.
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Brunelle, Eric. "Media Richness Theory and the Intention to Use Online Stores." In Successful Customer Relationship Management Programs and Technologies, 156–73. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0288-5.ch012.

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Although media richness theory has received considerable empirical support in explaining individual channel use and could provide important insights into the explanation of e-consumer behavior, no studies have validated this theory in explaining consumers’ intentions to use online stores. Therefore, the objective of this study was to empirically test media richness theory in explaining consumers’ intentions to use online stores in their purchase process. An online survey was carried out and data from 749 consumers was collected and analyzed using structural equation models. The results open up a new way of explaining consumers’ intentions to use online stores, as they provide empirical support for media richness theory in a commercial context and link it with the theory of planned behavior.
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Yeboah-Boateng, Ezer Osei, and Elvis Akwa-Bonsu. "Cyber-Security Intelligence Gathering." In Evaluating Media Richness in Organizational Learning, 203–31. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2956-9.ch011.

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Recently, KM has found applications in cyber-security. Though the actionable information gathered is intangible, they are used to improve knowledge sharing in organizations. Key cyber-security objectives are to prevent, detect and respond to threats. Using open-sharing of vulnerabilities and exploits, cyber risks could be mitigated through info-sharing. Cyber-intelligence is perceived as a process and a product, with outcomes being alerts that solicit explicit responses, leading to mitigation of possible threats. Using the Scrum approach, relevant articles and databases were reviewed, towards improving mitigation strategies. A virtual machine experiment utilized various tools to gather intelligence. Results from footprinting were used to design a KM-based Cyber-Intelligence Gathering model that incorporates Lewin's Change Theory. It is intuitive and serves as an effective mitigation strategy for most organizations, especially SMEs. The implication is that knowledge sharing could be harnessed to create a pool of mitigation resources for most enterprises in developing economies.
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Boateng, Richard, Edna Owusu-Bempah, and Eric Ansong. "An Absorptive Capacity Perspective of Organizational Learning Through Social Media." In Evaluating Media Richness in Organizational Learning, 49–81. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2956-9.ch004.

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The Absorptive Capacity Theory was used as the theoretical lens for this study to help analyze how organizations absorb new knowledge using social media tools and applications. A survey of fashion designers and employees numbering 196 was carried out in 55 fashion firms whereas two fashion firms were used in a case study. Data analysis was performed using the Structural Equation Modelling. The findings from the study suggest that Ghanaian fashion designers do not intensively use social media to assimilate knowledge but rather to acquire, transform and exploit knowledge. The popular social media applications include; Facebook, Twitter, and Instagram. Facebook, for instance, is used on a daily basis by most Ghanaian fashion designers. Fashion designers use social media to acquire, transform and exploit knowledge through research, interaction, communication, and marketing with suppliers, customers, and other fashion designers. Future research can extend this work by looking at organizational learning and social media use in a different industry.
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Michel, Ana Isabel Gonzalez, Thomas E. Ruggiero, and Kenneth C. C. Yang. "How Public Relations Practitioners Perceive Social Media Platforms?" In Advances in Marketing, Customer Relationship Management, and E-Services, 1–19. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch001.

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Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.
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Natale, Peter J. "Media Channel Preferences of Mobile Communities." In Encyclopedia of Multimedia Technology and Networking, Second Edition, 894–900. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch122.

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Contemporary organizations are drastically changing, in large part due to the development and application of newer communication technologies and their respective media channel options. Within virtual organizations, business leaders are increasingly faced with issues associated with managing and communicating with their mobile workers. According to Richard L. Nolan and Hossam Galal of the Harvard Business School, global businesses are aggressively exploring and investing in the virtual organization paradigm. Furthermore, organizations of all sizes increasingly have become virtual in nature. In the case of organizations involved in information processing, newer communication technologies are being used by 71.9% of small firms and 81.3% of large firms, according to a Small Business Administration study. The same study also concluded that the number of U.S. companies that have virtual and telecommuting programs have more than doubled since 1990. The challenge for leaders within this rapidly changing environment is to determine the best ways to lead and communicate with increasing numbers of mobile staff members. These leaders have an astounding array of high technology communication tools to choose from when communicating with their employees. They also have concerns about the preferences and uses these workers have for various forms of communication. As organizations seek to optimize communication and share information with their mobile workers and scholars seek to understand the utility and influence of specific organizational communication technologies, such as PDAs and smartphones, which are rapidly emerging as a new and appealing communication tools. The core capability of these devices is a combination of software and hardware that transfers voice and e-mail wireless messages and performs other business related tasks. Current estimations indicate that mobile data will have a penetration rate among the U.S. population of nearly 60% in 2007. Scholars interested in how media channels are used within organizations have turned their attention to the nature, use, and effectiveness of communication tools such as these. They also have been interested in how the particular characteristics of employees relate to their preferences among traditional and newer communication channels. Media richness theory has been one theoretical framework which has been applied by researchers to this environment. Media richness in the organizational context involves the rational process of media selection in which the characteristics of each communication channel are matched with the content or information richness of a message in order to reduce uncertainty. One variable that may be at work when media types are selected in terms of their richness is “learning styles.” These individual learning styles and their relationship with media choices on the basis of richness has been studied previously (Rex, 2001), but not in the case of portable deices. Learning styles are different ways of learning; essentially scholars and practitioners concerned with learning styles have looked at the preferences of individuals and how they process information through their unique senses.
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Gyamfi, Albert. "Determining Appropriate Social Media Sites for Knowledge Sharing." In Digital Technology Advancements in Knowledge Management, 16–42. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6792-0.ch002.

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The study aims at developing a fully developed and operational cloud-based published website for predicting appropriate social media for sharing knowledge during an outbreak. The media richness theory (MRT) is used in establishing the relationship between the richness of a social media platform, which is based on four criteria—ability to provide feedback, multiple cues, language variety, and personal focus—and the level of equivocality and uncertainty in the knowledge sharing task. A survey is used to gather data on the use of four social network sites (SNSs) (Facebook, Twitter, YouTube, and Instagram) that were mostly used for sharing knowledge during the COVID-19 pandemic. Data science techniques are used to analyze the data and develop a system for selecting appropriate social media for sharing knowledge.
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Moss-Wellington, Wyatt. "TV as Bully." In Cognitive Film and Media Ethics, 142–62. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197552889.003.0008.

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This chapter pushes back against notions of meritorious complexity, moral ambiguity, and cognitive “richness” in recent, high-profile American television series. It questions the heralding of television’s artistic transcendence above that of other narrative media and the use of cognitive theory to make such a case. I turn instead to literature on social psychology and bullying to make sense of our relationship to longform TV serials and investigate the ways in which a kind of bullying in the content and form of both serial and reality television has been normalized in an era popularly dubbed the “TV renaissance.” It concludes with a look at the relationship between a rising endorsement of aggressive populist leadership styles and the prevalence of bullying as causal logic on TV.
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"Research on Transfer Performance of Hidden Human Capital of Elderly Technological Talents Based on Effective Media Richness." In International Conference on Advanced Computer Theory and Engineering, 5th (ICACTE 2012), 67–72. ASME Press, 2012. http://dx.doi.org/10.1115/1.860045_ch11.

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Conference papers on the topic "Media Richness Theory"

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Valacich, Mennecke, Wachter, and Wheeler. "Extensions to media richness theory: a test of the task-media fit hypothesis." In Proceedings of the Twenty-Seventh Annual Hawaii International Conference on System Sciences. IEEE Comput. Soc. Press, 1994. http://dx.doi.org/10.1109/hicss.1994.323504.

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Etudo, Ugochukwu, H. Roland Weistroffer, and Muhammad Al-Abdullah. "Adaptive Structuration Theory and Media Richness Theory in GDSS Research: A Critical Review." In 2015 48th Hawaii International Conference on System Sciences (HICSS). IEEE, 2015. http://dx.doi.org/10.1109/hicss.2015.49.

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Brunelle, Eric, and Josée Lapierre. "Testing media richness theory to explain consumers' intentions of buying online." In the 10th international conference. New York, New York, USA: ACM Press, 2008. http://dx.doi.org/10.1145/1409540.1409582.

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Yu-Feng Lan and Yang-Siang Sie. "Using RSS to support ubiquitous learning based on media richness theory." In 2009 IEEE International Conference on Virtual Environments, Human-Computer Interfaces and Measurements Systems (VECIMS). IEEE, 2009. http://dx.doi.org/10.1109/vecims.2009.5068910.

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Steinar Saetre, Alf, Jan Oddvar Soernes, Larry D. Browning, and Keri Stephens. "Organizational Members’ Enactment of Organizational Environments and Media Use: A Study of ICT Practices in Norway and the United States." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2694.

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This paper uses the concept of scripts to couple Weick’s notion of enactment and Langer’s theory of mindfulness/mindlessness with empirical data on the use of ICTs in organizations. Our research is based on 72 in-depth interviews of advanced ICT users in the United States and in Norway. The findings: (1) show that the notion of clear-cut boundaries between an organization and its “environment” is problematic, and illustrate how organizational members indeed enact—or co-create—the environments of their organizations; (2) validate the assertion that mindfulness is required for media richness theory to be predictive; and (3) illustrate how organizational members construct the richness of one media through the use of other media. This study not only enriches our understanding of Weick’s theories but also has important implications for organizational practice since it expands media richness and social-information-processing theories.
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Orrensalo, Thao, and Shahrokh Nikou. "Entrepreneurs’ Information Retrieval: The Role of Affective Aspects through the Media Richness Theory." In 2021 IEEE International Conference on Technology and Entrepreneurship (ICTE). IEEE, 2021. http://dx.doi.org/10.1109/icte51655.2021.9584789.

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Wu, Shyi Huey, Bor Jiunn Hwang, Ya Ping Fan, and Ching Hui Chen. "Applying Media Richness Theory to Essay Writing Instruction - A Case of an Elementary School." In 2014 Tenth International Conference on Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP). IEEE, 2014. http://dx.doi.org/10.1109/iih-msp.2014.99.

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Schmidt, Tobias Sebastian, Anne Wallisch, Annette Isabel Bohmer, Kristin Paetzold, and Udo Lindemann. "Media richness theory in agile development choosing appropriate kinds of prototypes to obtain reliable feedback." In 2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC). IEEE, 2017. http://dx.doi.org/10.1109/ice.2017.8279930.

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Webster, J., L. K. Trevino, and E. Stein. "Personal nature and ambiguity as sources of message equivocality: an extension of media richness theory." In Proceedings of HICSS-29: 29th Hawaii International Conference on System Sciences. IEEE, 1996. http://dx.doi.org/10.1109/hicss.1996.493174.

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Orrensalo, Thao, Maedeh Ghorbanian Zolbin, and Shahrokh Nikou. "The Impact of Digitalisation and Entrepreneurial Networks on Business Strategy Development— a media richness theory approach." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2022. http://dx.doi.org/10.24251/hicss.2022.670.

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Reports on the topic "Media Richness Theory"

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Boyle, Maxwell, and Elizabeth Rico. Terrestrial vegetation monitoring at Cape Hatteras National Seashore: 2019 data summary. National Park Service, January 2022. http://dx.doi.org/10.36967/nrr-2290019.

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The Southeast Coast Network (SECN) conducts long-term terrestrial vegetation monitoring as part of the nationwide Inventory and Monitoring Program of the National Park Service (NPS). The vegetation community vital sign is one of the primary-tier resources identified by SECN park managers, and monitoring is currently conducted at 15 network parks (DeVivo et al. 2008). Monitoring plants and their associated communities over time allows for targeted understanding of ecosystems within the SECN geography, which provides managers information about the degree of change within their parks’ natural vegetation. The first year of conducting this monitoring effort at four SECN parks, including 52 plots on Cape Hatteras National Seashore (CAHA), was 2019. Twelve vegetation plots were established at Cape Hatteras NS in July and August. Data collected in each plot included species richness across multiple spatial scales, species-specific cover and constancy, species-specific woody stem seedling/sapling counts and adult tree (greater than 10 centimeters [3.9 inches {in}]) diameter at breast height (DBH), overall tree health, landform, soil, observed disturbance, and woody biomass (i.e., fuel load) estimates. This report summarizes the baseline (year 1) terrestrial vegetation data collected at Cape Hatteras National Seashore in 2019. Data were stratified across four dominant broadly defined habitats within the park (Maritime Tidal Wetlands, Maritime Nontidal Wetlands, Maritime Open Uplands, and Maritime Upland Forests and Shrublands) and four land parcels (Bodie Island, Buxton, Hatteras Island, and Ocracoke Island). Noteworthy findings include: A total of 265 vascular plant taxa (species or lower) were observed across 52 vegetation plots, including 13 species not previously documented within the park. The most frequently encountered species in each broadly defined habitat included: Maritime Tidal Wetlands: saltmeadow cordgrass Spartina patens), swallow-wort (Pattalias palustre), and marsh fimbry (Fimbristylis castanea) Maritime Nontidal Wetlands: common wax-myrtle (Morella cerifera), saltmeadow cordgrass, eastern poison ivy (Toxicodendron radicans var. radicans), and saw greenbriar (Smilax bona-nox) Maritime Open Uplands: sea oats (Uniola paniculata), dune camphorweed (Heterotheca subaxillaris), and seabeach evening-primrose (Oenothera humifusa) Maritime Upland Forests and Shrublands: : loblolly pine (Pinus taeda), southern/eastern red cedar (Juniperus silicicola + virginiana), common wax-myrtle, and live oak (Quercus virginiana). Five invasive species identified as either a Severe Threat (Rank 1) or Significant Threat (Rank 2) to native plants by the North Carolina Native Plant Society (Buchanan 2010) were found during this monitoring effort. These species (and their overall frequency of occurrence within all plots) included: alligatorweed (Alternanthera philoxeroides; 2%), Japanese honeysuckle (Lonicera japonica; 10%), Japanese stilt-grass (Microstegium vimineum; 2%), European common reed (Phragmites australis; 8%), and common chickweed (Stellaria media; 2%). Eighteen rare species tracked by the North Carolina Natural Heritage Program (Robinson 2018) were found during this monitoring effort, including two species—cypress panicgrass (Dichanthelium caerulescens) and Gulf Coast spikerush (Eleocharis cellulosa)—listed as State Endangered by the Plant Conservation Program of the North Carolina Department of Agriculture and Consumer Services (NCPCP 2010). Southern/eastern red cedar was a dominant species within the tree stratum of both Maritime Nontidal Wetland and Maritime Upland Forest and Shrubland habitat types. Other dominant tree species within CAHA forests included loblolly pine, live oak, and Darlington oak (Quercus hemisphaerica). One hundred percent of the live swamp bay (Persea palustris) trees measured in these plots were experiencing declining vigor and observed with symptoms like those caused by laurel wilt......less
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Boyle, M., and Elizabeth Rico. Terrestrial vegetation monitoring at Cumberland Island National Seashore: 2020 data summary. National Park Service, September 2022. http://dx.doi.org/10.36967/2294287.

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The Southeast Coast Network (SECN) conducts long-term terrestrial vegetation monitoring as part of the nationwide Inventory and Monitoring Program of the National Park Service (NPS). The vegetation community vital sign is one of the primary-tier resources identified by SECN park managers, and it is currently conducted at 15 network parks (DeVivo et al. 2008). Monitoring plants and their associated communities over time allows for targeted understanding of ecosystems within the SECN geography, which provides managers information about the degree of change within their parks’ natural vegetation. 2020 marks the first year of conducting this monitoring effort at Cumberland Island National Seashore (CUIS). Fifty-six vegetation plots were established throughout the park from May through July. Data collected in each plot included species richness across multiple spatial scales, species-specific cover and constancy, species-specific woody stem seedling/sapling counts and adult tree (greater than 10 centimeters [3.9 inches {in}]) diameter at breast height (DBH), overall tree health, landform, soil, observed disturbance, and woody biomass (i.e., fuel load) estimates. This report summarizes the baseline (year 1) terrestrial vegetation data collected at Cumberland Island National Seashore in 2020. Data were stratified across three dominant broadly defined habitats within the park, including Coastal Plain Upland Open Woodlands, Maritime Open Upland Grasslands, and Maritime Upland Forests and Shrublands. Noteworthy findings include: 213 vascular plant taxa (species or lower) were observed across 56 vegetation plots, including 12 species not previously documented within the park. The most frequently encountered species in each broadly defined habitat included: Coastal Plain Upland Open Woodlands: longleaf + pond pine (Pinus palustris; P. serotina), redbay (Persea borbonia), saw palmetto (Serenoa repens), wax-myrtle (Morella cerifera), deerberry (Vaccinium stamineum), variable panicgrass (Dichanthelium commutatum), and hemlock rosette grass (Dichanthelium portoricense). Maritime Open Upland Grasslands: wax-myrtle, saw greenbrier (Smilax auriculata), sea oats (Uniola paniculata), and other forbs and graminoids. Maritime Upland Forests and Shrublands: live oak (Quercus virginiana), redbay, saw palmetto, muscadine (Muscadinia rotundifolia), and Spanish moss (Tillandsia usneoides) Two non-native species, Chinaberry (Melia azedarach) and bahiagrass (Paspalum notatum), categorized as invasive by the Georgia Exotic Pest Plant Council (GA-EPPC 2018) were encountered in four different Maritime Upland Forest and Shrubland plots during this monitoring effort. Six vascular plant species listed as rare and tracked by the Georgia Department of Natural Resources (GADNR 2022) were observed in these monitoring plots, including the state listed “Rare” Florida swampprivet (Forestiera segregata var. segregata) and sandywoods sedge (Carex dasycarpa) and the “Unusual” green fly orchid (Epidendrum conopseum). Longleaf and pond pine were the most dominant species within the tree stratum of Coastal Plain Upland Open Woodland habitat types; live oak was the most dominant species of Maritime Upland Forest and Shrubland types. Saw palmetto and rusty staggerbush (Lyonia ferruginea) dominated the sapling stratum within Maritime Upland Forest and Shrubland habitat types. Of the 20 tree-sized redbay trees measured during this monitoring effort only three were living and these were observed with severely declining vigor, indicating the prevalence and recent historical impact of laurel wilt disease (LWD) across the island’s maritime forest ecosystems. There was an unexpectedly low abundance of sweet grass (Muhlenbergia sericea) and saltmeadow cordgrass (Spartina patens) within interdune swale plots of Maritime Open Upland habitats on the island, which could be a result of grazing activity by feral horses. Live oak is the dominant tree-sized species across...
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