Journal articles on the topic 'MEDIA PLACEMENT'
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Van Vaerenbergh, Yves. "Consumer reactions to paid versus unpaid brand name placement in song lyrics." Journal of Product & Brand Management 26, no. 2 (April 18, 2017): 151–58. http://dx.doi.org/10.1108/jpbm-05-2016-1167.
Full textGuennemann, Frank, and Yoon C. Cho. "The Effectiveness Of Product Placement By Media Types: Impact Of Image And Intention To Purchase." Journal of Service Science (JSS) 7, no. 1 (November 3, 2014): 29–42. http://dx.doi.org/10.19030/jss.v7i1.8911.
Full textChang, Susan, Jay Newell, and Charles T. Salmon. "Product placement in entertainment media." International Journal of Advertising 28, no. 5 (January 2009): 783–806. http://dx.doi.org/10.2501/s0265048709200904.
Full textMalthouse, Edward C., and Bobby J. Calder. "Media Placement versus Advertising Execution." International Journal of Market Research 52, no. 2 (March 2010): 217–30. http://dx.doi.org/10.2501/s1470785309201181.
Full textBaltezarević, Ivana, and Radoslav Baltezarević. "Product placement in new media." Bastina, no. 48 (2019): 171–79. http://dx.doi.org/10.5937/bastina1948171b.
Full textMartín García, Alicia. "Product placement as an efficient marketing tool within the media mix." Harvard Deusto Business Research 10, no. 1 (May 29, 2021): 224–37. http://dx.doi.org/10.48132/hdbr.345.
Full textvan der Waldt, De la Rey. "The role of product placement in feature films and broadcast television programme." Communicare: Journal for Communication Studies in Africa 24, no. 2 (October 24, 2022): 1–16. http://dx.doi.org/10.36615/jcsa.v24i1.1767.
Full textHofman-Kohlmeyer, Magdalena. "IMPACT OF PRODUCT PLACEMENT STRATEGIES ON BRAND RECEPTION – LITERATURE REVIEW." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 3 (September 30, 2020): 69–86. http://dx.doi.org/10.5604/01.3001.0014.4509.
Full textMarchand, Andre, Thorsten Hennig-Thurau, and Sabine Best. "When James Bond shows off his Omega: does product placement affect its media host?" European Journal of Marketing 49, no. 9/10 (September 14, 2015): 1666–85. http://dx.doi.org/10.1108/ejm-09-2013-0474.
Full textHishamudin, Farah Farhanah, and Nur Atikah A Rahman. "Gegar Vaganza: Persepsi Pengguna dan Penempatan Produk D’Herbs dalam Rancangan Realiti Televisyen di Malaysia." Jurnal Pengajian Media Malaysia 23, no. 2 (November 23, 2021): 73–91. http://dx.doi.org/10.22452/jpmm.vol23no2.2.
Full textBaljosevic, Ivan, Vladan Subarevic, Nikola Mircetic, Jovana Jecmenica, Jovica Karanov, and Zorica Vasiljevic. "Suppurative otitis media after tympanostomy tube placement." Medical review 56, no. 9-10 (2003): 457–59. http://dx.doi.org/10.2298/mpns0310457b.
Full textTang, Jing, Xueyan Tang, and Junsong Yuan. "Traffic-Optimized Data Placement for Social Media." IEEE Transactions on Multimedia 20, no. 4 (April 2018): 1008–23. http://dx.doi.org/10.1109/tmm.2017.2760627.
Full textLiu, Su-Houn, Chen-Huei Chou, and Hsiu-Li Liao. "An exploratory study of product placement in social media." Internet Research 25, no. 2 (April 7, 2015): 300–316. http://dx.doi.org/10.1108/intr-12-2013-0267.
Full textKarmakar, Anima, Md Nur-Al-Ahad, and Tanvir Hyder. "Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program." Business Ethics and Leadership 5, no. 2 (2021): 107–21. http://dx.doi.org/10.21272/bel.5(2).107-121.2021.
Full textVashisht, Devika, and Sreejesh S. "Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames." Journal of Indian Business Research 7, no. 3 (August 17, 2015): 292–312. http://dx.doi.org/10.1108/jibr-11-2014-0082.
Full textVenkatasubramany Iyer, Kavitha, and Anupam Siddhartha. "Brand placement in Web Series: Assessing consumer attitudes in India." Innovative Marketing 17, no. 2 (April 28, 2021): 33–44. http://dx.doi.org/10.21511/im.17(2).2021.04.
Full textOng, Camile Candi, Chris Joselle Santiago, and Coleen Kirk Verdejo. "Product Placement in Filipino Films: An approach to Consumer Purchasing Intention." Journal of Business and Management Studies 4, no. 1 (March 3, 2022): 179–88. http://dx.doi.org/10.32996/jbms.2022.4.1.21.
Full textDahrizal, Dahrizal, and Gita Putri Dewi. "Belajar Melalui Video di Media Sosial Dapat Meningkatkan Keterampilan Pemasangan Kateter pada Mahasiswa Keperawatan." Journal of Telenursing (JOTING) 1, no. 2 (December 22, 2019): 386–95. http://dx.doi.org/10.31539/joting.v1i2.842.
Full textLilik, Lilik Ummi Kaltsum, and Mulqi Yagiasa Ulfah. "DIFERENSIASI TANDA WAQAF MUSHAF STANDAR INDONESIA 2008 DAN MUSHAF MADINAH 1439 H." QOF 6, no. 1 (June 15, 2022): 23–48. http://dx.doi.org/10.30762/qof.v6i1.138.
Full textPasa, Márcio Bastiani, Adamastor Humberto Pereira, and Cyro Castro Júnior. "Morphometric analysis of intimal thickening secondary to stent placement in pig carotid arteries." Acta Cirurgica Brasileira 23, no. 2 (April 2008): 165–72. http://dx.doi.org/10.1590/s0102-86502008000200009.
Full textMege, Stacia R. "The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show." Journal of Business on Hospitality and Tourism 1, no. 1 (December 28, 2015): 9. http://dx.doi.org/10.22334/jbhost.v1i1.20.
Full textBertin, Henri, Estefania Del Campo Estrada, and Olivier Atteia. "Foam placement for soil remediation." Environmental Chemistry 14, no. 5 (2017): 338. http://dx.doi.org/10.1071/en17003.
Full textAvramova, Yana R., Nathalie Dens, and Patrick De Pelsmacker. "Brand placement across media: The interaction of placement modality and frequency in film versus text." Journal of Business Research 128 (May 2021): 20–30. http://dx.doi.org/10.1016/j.jbusres.2021.01.025.
Full textAlruwaily, Amaal, Chelsea Mangold, Tenay Greene, Josh Arshonsky, Omni Cassidy, Jennifer L. Pomeranz, and Marie Bragg. "Child Social Media Influencers and Unhealthy Food Product Placement." Pediatrics 146, no. 5 (October 26, 2020): e20194057. http://dx.doi.org/10.1542/peds.2019-4057.
Full textHang, Haiming. "Brand-Placement Effectiveness And Competitive Interference In Entertainment Media." Journal of Advertising Research 54, no. 2 (June 2014): 192–99. http://dx.doi.org/10.2501/jar-54-2-192-199.
Full textvan Reijmersdal, Eva, Edith Smit, and Peter Neijens. "How media factors affect audience responses to brand placement." International Journal of Advertising 29, no. 2 (January 2010): 279–301. http://dx.doi.org/10.2501/s0265048710201154.
Full textKatcher, M. L., J. L. Paradise, and C. Ah-Tye. "Positional Otitis Media and Otorrhea After Tympanostomy-Tube Placement." PEDIATRICS 109, no. 2 (February 1, 2002): 349–50. http://dx.doi.org/10.1542/peds.109.2.349.
Full textWenner, Lawrence A. "On the Ethics of Product Placement in Media Entertainment." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 101–32. http://dx.doi.org/10.1300/j057v10n01_08.
Full textGalician, Mary-Lou. "A Pulitzer Prize-Winning Media Critic Discusses Product Placement." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 233–35. http://dx.doi.org/10.1300/j057v10n01_19.
Full textArason, Vilhjalmur A., Johann A. Sigurdsson, Karl G. Kristinsson, Linn Getz, and Sigurdur Gudmundsson. "Otitis media, tympanostomy tube placement, and use of antibiotics." Scandinavian Journal of Primary Health Care 23, no. 3 (January 2005): 184–91. http://dx.doi.org/10.1080/02813430510031298.
Full textSCHRADER, R. "Ionic or non-ionic contrast media in stent placement." European Heart Journal 22, no. 21 (November 2001): 2029. http://dx.doi.org/10.1053/euhj.2001.2765.
Full textPutri, Seprianti Eka, Wiwit Julianda Subekti, Lizar Alfansi, and Ilsya Hayadi. "The Effect of Product Placement on Television Events on Brand Awareness and Product Purchase Intention." Frontiers in Business and Economics 2, no. 2 (August 31, 2023): 109–16. http://dx.doi.org/10.56225/finbe.v2i2.225.
Full textRittner, Barbara. "Children on the Move: Placement Patterns in Children's Protective Services." Families in Society: The Journal of Contemporary Social Services 76, no. 8 (October 1995): 469–77. http://dx.doi.org/10.1177/104438949507600803.
Full textĆitić, Tatjana. "Artificial intelligence in media systems: Radio and television." Socioloski pregled 54, no. 4 (2020): 1329–45. http://dx.doi.org/10.5937/socpreg54-29621.
Full textWitrie Nuringtyas Gita A, Hasto Bimo Aji,. "Strategi Peningkatan Brand Awareness Yang Dilakukan Oleh Le Minerale Selama Masa Pandemi Covid-19." MEDIALOG: Jurnal Ilmu Komunikasi 3, no. 2 (August 25, 2020): 168–77. http://dx.doi.org/10.35326/medialog.v3i2.754.
Full textWang, Ziyi. "Analysis of the Strategy of Advertising Implantation in Online Variety Shows." Frontiers in Business, Economics and Management 9, no. 1 (May 14, 2023): 54–56. http://dx.doi.org/10.54097/fbem.v9i1.8289.
Full textMeyer, Jeffrey, Reo Song, and Kyoungnam Ha. "The effect of product placements on the evaluation of movies." European Journal of Marketing 50, no. 3/4 (April 11, 2016): 530–49. http://dx.doi.org/10.1108/ejm-12-2014-0758.
Full textEremeyev, Victor A., and Violetta Konopińska-Zmysłowska. "On Dynamic Extension of a Local Material Symmetry Group for Micropolar Media." Symmetry 12, no. 10 (October 3, 2020): 1632. http://dx.doi.org/10.3390/sym12101632.
Full textMA, LUKAS, and TRI SURIS LESTARI. "PENGARUH PENEMPATAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. GRAMEDIA ASRI MEDIA KUPANG." EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi 6, no. 1 (June 30, 2018): 39–52. http://dx.doi.org/10.36596/ekobis.v6i1.33.
Full textKlochkov, Volodymyr. "Forms of interaction of the general prosecutor’s office with the mass media." Legal Ukraine, no. 8 (October 2, 2020): 60–66. http://dx.doi.org/10.37749/2308-9636-2020-8(212)-7.
Full textB. Pontino, Bainare, and Mark Raymond S. Tan. "QUALITY OF TRAINING PROGRAM COMPETENCIES ANDMETHODOLOGIESOF SELECTED TECHNICALVOCATIONAL INSTITUTIONSAND THEIR INFLUENCE ONJOB PLACEMENT." International Journal of Advanced Research 11, no. 07 (July 31, 2023): 469–80. http://dx.doi.org/10.21474/ijar01/17250.
Full textȚap, Elena, Svetlana Dermenji, Natalia Carabet, and Ion Bulicanu. "Axe valorice ale competențelor media în cadrul învățării pe tot parcursul vieții." Revistă de Ştiinţe Socio-Umane = Journal of Social and Human Sciences 46, no. 3 (2020): 5–23. http://dx.doi.org/10.46727/jshs.2020.v46.i3.p5-23.
Full textARIKAWA, Masatoshi, Yahiko KAMBAYASHI, and Hiroshi KAI. "Adaptive Geographic Information Media Using Display Agents for Name Placement." Theory and Applications of GIS 5, no. 2 (1997): 29–36. http://dx.doi.org/10.5638/thagis.5.2_29.
Full textGhandeharizadeh, S., B. Krishnamachari, and S. Song. "Placement of Continuous Media in Wireless Peer-to-Peer Networks." IEEE Transactions on Multimedia 6, no. 2 (April 2004): 335–42. http://dx.doi.org/10.1109/tmm.2003.822787.
Full textAhuja, S., and M. Krunz. "Algorithms for Server Placement in Multiple-Description-Based Media Streaming." IEEE Transactions on Multimedia 10, no. 7 (November 2008): 1382–92. http://dx.doi.org/10.1109/tmm.2008.2004930.
Full textMasin, Jeffrey S., Robert W. Hostoffer, and James E. Arnold. "Otitis Media Following Tympanostomy Tube Placement in Children With IgG2Deficiency." Laryngoscope 105, no. 11 (November 1995): 1188–90. http://dx.doi.org/10.1288/00005537-199511000-00009.
Full textItoo, Murtaza Hassan. "Emergence of brand placement in different media vehicles: A review." JIMS8M: The Journal of Indian Management & Strategy 23, no. 3 (2018): 56. http://dx.doi.org/10.5958/0973-9343.2018.00025.x.
Full textGuo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, and Vincent G. Duffy. "Product Placement in Mass Media: A Review and Bibliometric Analysis." Journal of Advertising 48, no. 2 (March 15, 2019): 215–31. http://dx.doi.org/10.1080/00913367.2019.1567409.
Full textNeeson, Robyn, and Leo Billington. "Entrepreneurship learning through a collaborative approach to student practical placement / internship." Journal of the International Council for Small Business 3, no. 1 (December 6, 2021): 68–78. http://dx.doi.org/10.1080/26437015.2021.1965504.
Full textCokki, Sharon Nathania, and Haris Maupa. "Product Placement On Indonesian Rap Song." Jurnal Manajemen 27, no. 1 (February 1, 2023): 62–85. http://dx.doi.org/10.24912/jm.v27i1.1097.
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