Books on the topic 'MEDIA PLACEMENT'
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Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.
Find full textMallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.
Find full textDas Product Placement im Kinospielfilm. Frankfurt am Main: P. Lang, 1996.
Find full textMasoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.
Find full textBranded entertainment: Product placement and brand strategy in the entertainment business. London: Kogan Page, 2009.
Find full textKara, Ayşe Simin. Branded entertainment: A strategic approach towards integrating product placement practices in Turkey. Ankara: Gece Kitaplığı, 2019.
Find full textLa publicité: Stratégie et placement média, ou comment choisir la campagne intégrée la plus efficace. 2nd ed. [Québec]: Presses de l'Université Laval, 2015.
Find full textDagenais, Bernard. La publicité: Stratégie et placement média : ou comment choisir le mix-média le plus efficace. Québec: Presses de l'Université Laval, 2008.
Find full textScherer, Beate. "Product Placement" im Fernsehprogramm: Die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten. Baden-Baden: Nomos Verlagsgesellschaft, 1990.
Find full textLehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.
Find full textProduct Placement im Fernsehen--unlautere Werbung oder denkbare Finanzierungsquelle im dualen Rundfunksystem?: Eine Beurteilung aus dem Blickwinkel des Wettbewerbsrechts unter Berücksichtigung der Mediengesetze. Frankfurt am Main: P. Lang, 1993.
Find full textBlaue, Andreas. Werbung wird Programm: Rundfunkrechtliche Zulässigkeit und Regulierung von Sonderwerbeformen im privaten Fernsehen unter besonderer Berücksichtigung des Product Placements. Baden-Baden: Nomos, 2011.
Find full textBranded Entertainment. London: Kogan Page Publishers, 2007.
Find full textRechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm: Eine Untersuchung zur Bedeutung der Kunstfreiheitsgarantie für die Anwendung des [Paragraphen] 1 UWG. Frankfurt am Main: P. Lang, 1999.
Find full textNg, Jenna. The Post-Screen Through Virtual Reality, Holograms and Light Projections. NL Amsterdam: Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723541.
Full textFang, Howie. Recommendations for placement of cable median barriers on 6:1 and 4:1 sloped medians with horizontal curvatures: Final report. Raleigh]: North Carolina Department of Transportation, Research and Analysis Group, 2012.
Find full textD'Vari, Marisa. Media Magic: Profit and Promote with FREE Media Placement. DEG International, 2002.
Find full textBritain, Great. Audiovisual Media Services (Product Placement) Regulations 2010. Stationery Office, The, 2010.
Find full textGalician, Mary-Lou. Handbook of Product Placement in the Mass Media. Routledge, 2004. http://dx.doi.org/10.4324/9780203824702.
Full textHardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.
Find full textHardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.
Find full textHardy, Jonathan. Cross-Media Promotion. Lang AG International Academic Publishers, Peter, 2015.
Find full textHardy, Jonathan. Cross-Media Promotion. Lang Publishing, Incorporated, Peter, 2010.
Find full textWill Work For Shoes The Business Behind Red Carpet Product Placement. Greenleaf Book Group, 2011.
Find full textProduct Placement in Hollywood Films: A History. McFarland & Company, 2004.
Find full textBranded Entertainment: Product Placement & Brand Strategy in the Entertainment Business. Kogan Page, 2007.
Find full textEngaging Consumers Through Branded Entertainment and Convergent Media. IGI Global, 2015.
Find full textMarino, Vance, and Tracy Marino. Hey! That's My Song!: A Guide to Getting Placement in Film, TV, and Media. Rowman & Littlefield Publishers, Incorporated, 2021.
Find full textPositionierung im Lebensstil-Labyrinth. Peter Lang GmbH, 2001.
Find full textCrossmedia Promotion. Lang, Peter, Publishing Inc., 2010.
Find full textGalician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.
Find full textGalician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.
Find full textGalician, Mary-Lou. Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Taylor & Francis Group, 2004.
Find full textHandbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Routledge, 2013.
Find full textHandbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.
Find full textHandbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Best Business Books, 2004.
Find full textHardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.
Find full textHardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.
Find full textHardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.
Find full textHardy, Jonathan. Branded Content: The Fateful Merging of Media and Marketing. Taylor & Francis Group, 2021.
Find full textNunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2005.
Find full textNunziata, Susan. Marketing Strategies for Entertainment, Brand & Retail Tie-Ins. EPM Communications, 2004.
Find full textFernsehwerbung Im Programm: Die Zunehmende Kommerzialisierung Des Fernsehprogramms Im Zeitalter Einer Okonomisierung Der Aufmerksamkeit ALS Verfas. Peter Lang Publishing, 2002.
Find full textTwo-way ANOVA and the News Coverage Index (2012): TV News Story Length by Story Placement and Media Outlet Type. 1 Oliver’s Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications, Ltd., 2017. http://dx.doi.org/10.4135/9781473995512.
Full textHernández-Santaolalla, Víctor, and Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.
Find full textHernández-Santaolalla, Víctor, and Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.
Find full textHernández-Santaolalla, Víctor, and Mónica Barrientos-Bueno. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global, 2020.
Find full textHardy, Jonathan. Branded Content. Taylor & Francis Group, 2021.
Find full textBranded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.
Find full textDagnino, Gloria. Branded Entertainment and Cinema: The Marketisation of Italian Film. Taylor & Francis Group, 2019.
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