Dissertations / Theses: 'Media influence'

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Ivančević, Bosiljka. "Mass Media Influence on Foreign Policy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165346.

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A main purpose of the thesis is to demonstrate and explain to what extend do media influence foreign policy of a state. Foreign policy is always under internal and external influences and media are considered to be one of those external influences that shape it. Agenda setting theory forms the theoretical frame for this thesis because it takes into consideration not just direct media-government relations but the public as well that inside of this relation serves as some sort of mediator. Besides this theory and the CNN effect as its main 'extension' identifiable victim effect and third person effect as important elements in the process of influence will be introduced as well as influence of visualization. When word 'media' is mentioned in this case it implies to television and newspapers' (both printed and online versions) messages and their influences (not just verbal but the visual ones as well). Examples and case studies in this case focus mostly on the US foreign policy due to its influential role, fact that the US is still the country with the most superlatives inside of international arena and the size, influence and role-model identity of its big media companies (for ex. CNN).

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Elder, Dennis Samuel. "Media Influence in Urban Government." W&M ScholarWorks, 1987. https://scholarworks.wm.edu/etd/1539625399.

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Duque, Juan Sebastian. "Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65685.

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Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. Examiner: Saara Taalas Tutor: Soniya Billore Title: Social media influence Subtitle: Qualitative study of Colombian consumer attitude toward social media and its influence Background: The reason for conducting this master thesis in the field of Colombian consumer perspective and the influences on social media, was due to the realisation that there was a need for an increased understanding of the influences that social media is making on Colombian consumer. Besides, the main question is why Colombia? This country is a developing country that its level of growth in multiple sectors is remarkable. It is a market that is attracting multinational companies and expanding with prestigious national brands. The furniture industry is one of the most competitive businesses in this country, therefore using every single resource to acquire customers is a relevant aspect to take into consideration. However, the digital marketing and e- commerce are just emerging. Therefore, there is a need to understand how the Colombian consumer perceives and is influenced by the social media. Also, as Colombia is ranked number 15 with the most daily active users worldwide, meaning that the digital market on social media has a high potential. Colombian consumers are different than European consumer regarding online and social media purchase. Therefore, it is important to understand their attitudes and cognition about this subject. Research question: Q1: How do Colombian consumers perceive the purchase of furniture products through social media? Q2: In which way social media influence Colombian consumer’s attitudes toward purchasing furniture? Purpose: Identify what is the Colombian consumer’s attitude and perception toward purchase furniture through social media. Also, recognising how does social media influence Colombian consumer attitudes toward buying furniture. Method: The research design was qualitative and abductive manner. The empirical data was collected through Semi-structure interviews. It was essential for this study to settle in the ontological part as consumers’ behaviour was examined. Conclusion: This research found that Colombian consumers have a negative attitude towards social media. Nevertheless, this first attitude tends to change when it comes to the influences that social media have in their final decision making when purchasing furniture. Also, the Colombian consumer is seeking for information on social media for every purchase they make. Reviews are a key aspect that they take into consideration when purchasing an item of furniture. These reviews have the power to influences their perception of products and their final decision either to positive or negative.

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Ryder, Kelsey. "Influence of media on physiological arousal." [Ames, Iowa : Iowa State University], 2008.

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Campa, Pamela. "Media Influence on Pollution, and Gender Equality." Doctoral thesis, Stockholms universitet, Nationalekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-89274.

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This thesis consists of three essays. The first essay, "Press and Leaks: Do Newspapers Reduce Toxic Emissions?", uses data on plant-level emissions in 2001-2009 from the Toxic Release Inventory of the US Environmental Protection Agency, coupled with data on location and content of newspapers, to investigate whether media coverage induces firms to reduce toxic emissions. The results show that an increase in Newspapers Density, that is the number of newspapers nearby the plant, raises the press coverage of the plant's toxic emissions and reduces the amount of these emissions. This association is larger in industries exposed to consumer pressure and in counties subjected to extreme negative health outcomes. The second essay, "Gender Quotas, Female Politicians and Public Expenditures: Quasi-Experimental Evidence", estimates the effect of gender quotas on the election of female politicians and on public finance decisions in Spanish municipalities, using a Before-After Regression Discontinuity Design. Gender quotas have increased the percentage of female candidates and also, but to a lower extent, the percentage of female councilors. The difference between the two effects is due to the strategic positioning of candidates within lists. The effect of quotas on the election of female mayors and on the size and composition of municipal expenditures is not statistically different from zero. The third essay, "Are attitudes endogenous to political regimes? Beliefs about working women in state-socialist countries", studies whether individual beliefs about gender roles are endogenous to political regimes, using a Difference-in-Differences analysis. The results suggest a significant difference in the evolution of attitudes towards gender roles between Europeans in state-socialist countries and other Europeans during the period 1947-1991. Central and Eastern Europeans who formed their attitudes during state socialism seem more likely to hold progressive beliefs regarding working women.

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Kenneavy, Kristin Entwisle Barbara. "Adolescent gender attitudes structure and media influence /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2008. http://dc.lib.unc.edu/u?/etd,1647.

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Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2008.
Title from electronic title page (viewed Sep. 16, 2008). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of Sociology." Discipline: Sociology; Department/School: Sociology.

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Rugg, G. "Media influence on western attitudes towards Arabs." Thesis, University of Reading, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.376206.

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Håkansson, Amanda, Emelie Jansson, and Noah Kapteijn. "The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96457.

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Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. Social media influencer marketing is becoming more and more beneficial for businesses to implement in their marketing strategy. In order to know how to choose the right SMI for the cause, it could be useful to consider four specific characteristics of social media influencers. The characteristics have previously been examined in quantitative research, focusing on the relationship between the characteristics and purchase intention. Therefore, a certain need to explore how this relationship influence consumers’ purchase intentions has been identified. Purpose: The purpose of the study was to explore how consumers purchase intentions are influenced by social media influencers characteristics. The question that was asked in the study was how does each of the characteristics of social media influencers influence consumers’ purchase intentions. Methodology: This thesis used a qualitative approach and was of exploratory nature. The data was gathered through unstructured in-depth interviews based on a purposive sample considering the age group (millennials born between 1980-1996) as well as the participants frequently consuming social media influencers. The researchers verified theoretical saturation at six interviews. Conclusion: The main findings of this thesis entail how consumers’ purchase intentions are influenced by social media influencers characteristics. What was concluded is that there are eight categories that explain how the respondents thought that social media influencers can achieve with being attractive, being perceived as similar to their consumers, being authentic and being trustworthy in order to influence their purchase intentions.

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Appelgren, Ester. "The influence of media convergence on strategies in newspaper production." Licentiate thesis, KTH, Numerical Analysis and Computer Science, NADA, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4058.

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Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption. The concept of media convergence has achieved buzzword status in many contexts due to its widespread use.

The concept is not new and has been discussed by researchers in many academic fields and from several different points of views. This thesis will discuss media convergence as an ongoing process and not an end state.

Newspapers are one of many so-called publishing channels that provide information and entertainment. They have traditionally been printed on paper, but today’s digital technology makes it possible to provide newspapers through a number of different channels. The current strategy used by newspaper companies involves a process of convergence mainly regarding multiple publishing. A newspaper company interested in publishing content through multiple channels has to adapt its production workflow to produce content not only for the traditional printed edition, but also for the other channels.

In this thesis, a generalized value chain involving four main stages illustrates the production workflow at a newspaper company in relation to the convergence processes. The four stages are creation, packaging, distribution and consumption of content.

The findings of the thesis are based on studies of the newspaper industry in Sweden and reflect specific newspaper companies, their strategies, production workflow and ventures from 2002 to 2005. The methods used have been case studies, literature studies and scenarios.

Some of the conclusions of the thesis indicate that convergence processes have steered the newspaper companies’ development towards multiple channel publishing. Advancing technology and mergers between companies have contributed to the processes of convergence. However, the new publishing channels have been described as threatening to the traditional printed editions since they compete for consumers’ time and advertising revenues. Convergence of technology has made it possible to store, edit and publish material over many different networks using the same tools and the same database system. If the content is stored in a neutral format, it can be packaged and used in many different types of publishing channels. However, according to the studied newspapers, a fully automated workflow for all publishing channels is undesirable and impossible to achieve with the existing technology, standards and organizational structure.

This licentiate thesis will discuss some of the strategies behind multiple channel publishing, production workflows and market conditions to detect how the newspaper industry is coping with media convergence.

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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.

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Ndou, Delta Lau Milayo. "“According to social media…” Examining the influence of social media on political reporting within Zimbabwe’s mainstream media." Doctoral thesis, Faculty of Humanities, 2019. http://hdl.handle.net/11427/31099.

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The Internet’s liberative qualities have been hyped by a number of Zimbabwean scholars who argue, on the basis of the existence of online alternative media that carries political content, that democratisation can be technology-led. Given that the question of source selection is connected to the democratising potential of the Internet (Lecheler and Kruikemeier, 2016) by some scholars – this study interrogated the liberative potential of the Internet by tracing the social media sourcing patterns of four daily newspapers within Zimbabwe’s polarised mainstream media. Using a mixed methods approach which deployed Actor-Network theory as a preliminary methodological tool, this study collected and evaluated empirical data drawn from 146 social media sourced political stories published over a 30-month period and the responses from semi-structured interviews with purposively sampled participants – to account for the human and non-human actors in the news production network. A social constructivist analytical lens was then used to appreciate the contexts in which social media sourcing was being adopted in newsrooms, which revealed how unique circumstances had triggered unprecedented reliance on social media as a political news source. Those unique circumstances involved an escalation of factional fighting within the ruling ZANU PF that morphed into a propaganda war, which was waged through The Herald newspaper by one faction and through social media by the other faction. The public feud, which played out on social media, forced political reporters to gather story ideas from social media and overly rely on a few tech savvy elite sources. In these circumstances, social media’s influence on the political news agenda was overstated as it was conflated with the influence of a news event (ZANU PF factionalism) and the influence of social media users (high-ranking ZANU PF members) who could not be ignored. It is hoped that the findings of this study will contribute towards filling the lacuna in terms of scholarship demonstrating the influence of social media within Zimbabwe’s political narratives.

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Whittenton, Brandy J. "Media role model influence on adolescent identity development." Honors in the Major Thesis, University of Central Florida, 2000. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/211.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.
Bachelors
Arts and Sciences
Psychology

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Liu, Y. (Yahui). "The influence of social media on business processes." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201310121791.

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Business process reengineering (BPR) has been discussed over 20 years. Nowadays, social media is widely used by companies in doing business. It plays the role to influence business processes. This thesis aims to answer the question: “How does social media change the major business processes?” The prior research in the disciplines of BPR and social media is reviewed first. Based on the literature, a framework used to illustrate the influence of social media on business processes and degrees is developed. In the framework, four types of communication (firm-to-customer communication, customer-to-firm communication, internal-firm communication, and customer-to-customer communication) are discussed in four main business processes (marketing/sales, services, product, and personnel.) Finnair, because of its activity of using social media, is introduced in detail as an example. The story of Finnair using social media supports the framework. The relationship between BPR and social media is found that is medium.

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Martin, Andrea Roxanne. "Family and media influence on perceived body image." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.

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This study has found that negative body image is present in third graders, as young as seven years of age. One interesting finding was that a high number of students who viewed body-oriented magazines had a negative body image.

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Banakis, Renee Michelle. "Media Influence on Perspectives of Deafness as Culture." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114963978.

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Pace, Torrian M. "The Influence of Social Media on Eyewitness Accounts." Youngstown State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1433759197.

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Al-Ameri, Mamdoh Suleiman. "Media and USF Students' Perception of Terrorism." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4429.

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This study examined the influence of mass media on students' perceptions of terrorism by applying the situational theory of publics (Grunig & Hunt, 1984). Behavior is the consequence of perception of reality. But perception of reality is not always consistent with the reality itself. Because of the important role of the media in shaping perceptions, terrorist organizations rely on it to spread fear and advance their political goals beyond the people directly affected by their attacks. The media not only spreads the news of an attack, it contributes significantly to formulating and disseminating the message of terrorist organizations. This study explores University of South Florida (USF) students' perceptions of terrorism, and the role of mass media in shaping such perceptions. It also examines assumptions, asks pertinent questions, and seeks answers by conducting a survey of college students. The findings of this study support the basic premise of the situational theory of publics and contribute to better understanding of how media influences perceptions of terrorism. The findings of this study and future studies on the same subject might be used to better educate students, and inform communication professionals about methods to increase awareness about the U.S. position on terrorism.

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Nagley, Andrew Guy. "Changing People's Reaction to Terrorism." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc501129/.

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Two hundred and fifty-three subjects were used in an experiment to try to determine how differences in news media presentations affect the reader's view of terrorism. Two stories about a terrorist attack were used, one describing a bombing, the other a hijacking. Both stories had two versions using no one injured or eight innocent people injured. One group of subjects was given no additional information about terrorism. The second group was given information after the description that emphasized the salience of terrorism. The third group received information that de-emphasized the seriousness of terrorism. Subjects were also given a questionnaire designed to measure authoritarianism and one to measure conservatism. It was found that subjects scoring high on authoritarianism or conservativism favored more severe punishment for terrorists than did those scoring lower on the two scales. Findings did not support the hypothesis that providing people with information about terrorism could lessen the impact of terrorist events.

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Martynenka, Aldona. "Media and (Im)mortality : The Influence of Death on Popularity and Success." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-40906.

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Musicians who die young often become more famous after their death and moreover, this popularity sometimes continues to exist years or even decades afterwards which consequently has a chance to turn these musicians into legends. Research has shown that the development of media and the growing celebrity culture have impacted the ways individuals perceive famous people. The fans may often view celebrities as a part of their personal lives which may be a reason for them to strive for maintaining the presence of deceased artists by, for instance, listening to their music or posting content connected to them on social media. This study aims to determine the ways in which individuals mourn and grieve over their idols, the role of media in this process and as a result, how the presence of deceased musicians is maintained in a long-term by the forces of fans, media or other heritage left after the artists. With this in mind, the research questions of this study cover such aspects as the extent to which fans’ lives are affected by their idol, common practices of mourning and grieving over deceased musicians, the role of media in this process, and the role of the audience in the growing popularity of deceased musicians. After exploring previous research and preparing the theoretical framework for the study, an online survey was distributed to the fans of the chosen deceased musicians. Respondents were asked questions about celebrities and their deaths, the ways in which the participants were coping with loss, the role of media in this process, and the reasons for them to continue getting back to the art created by those musicians. Analysis of the responses demonstrated that the development of media has made it easier for the fans to share their feelings, discuss difficult topics, and open up about their struggles online. Additionally, it turned out that despite a strong emotional connection with the late musicians, when listening to their music, the fans, in fact, were reconnecting not with the musicians, but with their own past that the music reminded them of. Given these points, it may be concluded that media performs an important function for individuals who have experienced loss through granting them a chance to speak openly about their feelings or struggles, connect with other adherents, and even more so, connect with their true selves.

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Cheng, Qijin, and 程绮瑾. "Suicide and the media in the Chinese contexts." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B49617606.

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The suicide and the media research field are generally concerned with the effect, content, and production of mass-disseminating suicide information. Most of the previous studies in the field were conducted in western countries. This dissertation is devoted to extending the research map to the Chinese contexts and moving the field forward into the new media era. It proposes a conceptual framework based on the social construction of reality theory and refines the framework through a combination of five studies. Study 1 might be the first investigation on mass-disseminating suicide information’s effect on suicide occurrences in Mainland China, using the Foxconn suicides as a case study. It finds that the Foxconn suicides were temporally clustered and influenced by inter-person contagion within the company, as well as the newspapers’ reporting about the topic in Beijing, the nation’s capital. Study2 examines the prominence and representation patterns of reporting the Foxconn suicides in Mainland China, Hong Kong, and Taiwan in 2010 calendar year. It demonstrates that the media coverage of the Foxconn suicides in the three societies generally experienced a three-phase evolving process in 2010. Meanwhile, within every phase, the media in different societies showed differences in their representations. Furthermore, the study investigates how the representation can be influenced by news sources and social contexts and explores possible explanations why the Beijing media’s reporting influenced the occurrences of the Foxconn suicides. Study3 compares representation of suicides in case-control psychological autopsy studies with representation of the same suicides in Hong Kong media. Considering the psychological autopsy as relatively more rigorous and validated, the comparison examines the suicide news representation’s accuracy and stereotyping tendencies. It finds a strong homogenisation of the Hong Kong newspapers in accurately reporting suicide methods but inaccurately reporting suicide risk factors, and that their reporting was problematic in stereotyping of gender-and method-specific suicides. Study 4 is a qualitative study of 33newspaper journalists’ experiences with producing suicide news from representative daily newspapers in Mainland China, Hong Kong, and Taiwan. Utilising the grounded theory method, it extracts how the journalists construct media reality of suicide within a social context. The study summarises criteria of suicide news values, identifies three types of key agents which are often engaged by the journalists in constructing suicide news, and also generates a comparative framework of suicide news production in the Chinese contexts. Study 5 examines what suicide-related information is easily accessible online in Mainland China and Hong Kong and compares it with its counterparts in English. It explores how the comparative framework proposed by Study 4 can also be applied to understand the nature of the online suicide information and serves as a bridge connecting the thesis with future studies on suicide and the new media. The five studies collectively contribute to understanding the nature and mechanism of constructing media reality of suicide in the Chinese contexts. By applying the research findings, suicide prevention professionals would be able to develop context-sensitive strategies to cooperate with the media and prevent suicide.
published_or_final_version
Social Work and Social Administration
Doctoral
Doctor of Philosophy

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Anderson, Justin E. "The Effect of Presumed Media Influence on College Athletes." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/2941.

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In this article, I examine the notion that perceptions of media have a perceived effect on performance and morale on both the athlete and the team. I test this idea on a sample of college athletes at Nicholls State University (N=94), at the end of the 2011-2012 school year. Findings show that the presumed media influence is displayed in the context of athletics and that there are some indirect effects from one's perceptions of how their teammates were portrayed in the media. Research found that positive media had a perceived effect on the team but not on ones' self. Findings also showed that positive and negative media can be a predictor of overall team performance. Nothing was found to support the idea that positive or negative media had an impact on personal performance or morale. Nothing was found that gave credence to the fact that perception of media whether positive or negative has an impact on personal or team morale.

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Melin, Sophia, and Louise Baltgren. "Personal Influence 2.0 : En kvalitativ studie om hur olika generationer förhåller sig till influencers." Thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 1995. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-67993.

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Abstract In the modern era of social media influencers have assumed a more prominent role and become a wellknown phenomenon. Many companies today choose to enter in to marketing programs of influencers promoting the company`s products through their own social channels e.g. on Instagram or blogs. Influencers are exposed in most contexts on all social media, where the content is reachable for both young and adult people. This study is viewing how young, respectively adult women relate to influencers on social media. The aim of the essay is to illuminate the attitudes and relations of different generations towards the phenomenon. Furthermore the study investigates why people consume, or desist to consume contents of influencers. The questions formulated after the purpose are: • In what way do the respondents experience consumption pressure from influencers? • What role do influencers play in the daily media use of the responders? • What drives women to follow influencers? • How does the attitude towards influencers differ between the two age categories? To survey the attitudes of young and the adult women in this context it was imperative for us to talk to them. Thus the study assumes a reception perspective, to obtain a reliable interpretation of the reality of the respondent. Hence we decided to carry out six quality interviews with women ranging in age between 31 and 39 years and two group interviews with young women, all of them above 18 years of age. This study is based on the theories of recognised researchers, which are adequate to answer our purpose and questions. The most substantial theory is the uses and gratifications theory and the theory of the two-step hypothesis, which is crucial to understand how influencers are created. Furthermore the user model is elaborated, understood as how people use media, and how opinion leaders are created. Then it emerges how the new media are from a point of view of the uses and gratifications theory, how social media can induce problems when it comes to a persons wellbeing. This study is established on substantial researcher's theories which are relevant in order to provide answers to our purpose and questions. The most extensive theories are uses and gratifications theory and two-step flow, which are central components that provides the understanding on how people supply their needs and how opinion leaders are created. Subsequently, the new media is viewed through uses and gratifications theory, how social media may cause problems regarding the well-being of a person. 4 To summarize, based on the results of the study, we may conclude that influencers tend to affect all respondents. The first group interview of the younger had a negative attitude because of how they were influenced by them. The second group as well as the older women had almost frequently a positive attitude on how they were influenced by them as they received valuable inspiration from the influencers in return. Finally our conclusion is that the influencers have an impact on the great masses, and not because of different ages. The distribution of gratuities is an motivation to follow influencers and that they are always a part of their consumption of media.
Sammanfattning I den nya tiden av sociala medier har influencers tagit en allt större plats och blivit ett välkänt fenomen. Många företag väljer idag att marknadsföra sig genom influencers som marknadsför företagets produkter på deras sociala kanaler, exempelvis på deras blogg eller Instagram. Influencers syns i de flesta sammanhang på alla sociala medier, där både unga och gamla människor tar del av deras innehåll. Den här studien undersöker hur unga kvinnor respektive vuxna kvinnor förhåller sig till influencers på sociala medier. Uppsatsen avser att se hur olika generationer förhåller sig till influencers och vilken attityd de har till fenomenet. Studien undersöker även varför man konsumerar eller inte konsumerar innehåll av influencers. De frågeställningar som har utformats efter syftet är: • På vilket sätt upplever respondenterna att de påverkas av influencers? • Vilken roll har influencers i vederbörandes medievardag? • Vad är det som gör att kvinnor följer influencers? • I vilken mån skiljer sig synen åt gällande influencers i förhållande till de två olika åldersgrupperna? För att få reda på unga kvinnor samt vuxna kvinnors attityder till influencers var det viktigt för oss att prata med dem. Följaktligen har studien utgått ifrån ett mottagarperspektiv, för att få en trovärdig tolkning av personens livsvärld. Således valde vi att genomföra sex kvalitativa samtalsintervjuer med kvinnor som var mellan 31-39 år. Samt två fokusgruppsintervjuer med unga kvinnor där samtliga var 18 år fyllda. Den här studien grundar sig i ansedda forskares gedigna teorier som är väl väsentliga för att ge svar på vårt syfte och frågeställningar. De mest omfattande teorierna som ligger som grund är användningsmodellen och tvåstegshypotesen, som är centrala delar för att förstå hur människor tillgodoser sina behov och hur opinionsledare skapas. Därefter grenar det ut sig i hur de nya medierna är utifrån användningsmodellen, hur sociala medier kan medföra problem beträffande en människas mående. Sammanfattningsvis kan vi utifrån studiens resultat konstatera att samtliga respondenter som studerats tar del av influencer-innehåll samt påverkas av dem. Den ena fokusgruppen av de yngre hade en negativ inställning på grund utav hur de påverkades av dem. Den andra fokusgruppen samt de äldre kvinnorna hade nästan alltid en positiv inställning i hur de influerades av dem, då de i gengäld fick värdefull inspiration från influencers. De slutsatser vi kan dra av den här studien är att influencers alltid påverkar människor och att det inte beror på ålder. Utdelning av gratifikationer och identifikation är motivationer för att följa influencers och de har alltid en roll i deras medievardag. 2

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Nordström, Linn, and Rebecca Pannula. "Under the influence : A quantitative study about social media influencers different attributes effect on online purchase intent." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48269.

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Research Questions: How does influencer marketing affect online purchase intent? How do social media influencers’ trustworthiness, expertise and attractiveness affect online purchase intent? Purpose: The purpose of this study is to investigate the relationship between online purchase intent and social media influencers, as well as how their attributes affect this relationship. Method: This empirical study consists of a quantitative online survey with 476 respondents. Conclusion: The results of this study revealed that social media influencers have a positive impact on online purchase intent. Furthermore, the collected data could confirm that trustworthiness has a clear impact on online purchase intent, while expertise and attractiveness showed no significant impact.

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Ivanova, Andrea. "Terrorism, Media and Public Perception: Influence of Media on Public Perception on Terrorism Related Matters." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157634/.

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The purpose of this study is to measure and examine whether terrorism continues to be highly feared and over-predicted, whether exposure to mass or news media influences perceptions of terrorism, whether mass media remains a significant source of information on terrorism related matters and whether people are prepared to act in the event of a terrorist attack. The respondents in this research consisted of a sample of 135 students aged 18 and over, at a participating mid-size university in a southern state, who completed a self-reported online survey on voluntary basis. The findings of the study suggests that the respondents access terrorism related news-media on both weekly and daily basis. Those with frequent access tend to overestimate the likelihood of a domestic terrorist attack and the threat posed by terrorism and tend to show higher levels of fear associated with terrorism. The majority of the respondents indicated average access of news-media of once or twice a week, or no use at all and they tend to not overestimate the likelihood of a terrorist attack, indicate some or no fear in relation to terrorism and tend to have more accurate perception of the current threat posed by terrorism.

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Pearson, Adrian D. "Media influence on deviant behavior in middle school students /." Electronic version (PDF), 2006. http://dl.uncw.edu/etd/2006/pearsona/adrianpearson.pdf.

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Eltayeby, Omar. "Measuring the influence of mainstream media on twitter users." DigitalCommons@Robert W. Woodruff Library, Atlanta University Center, 2014. http://digitalcommons.auctr.edu/dissertations/1310.

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Hackbarth, Heather. "MEDIA INFLUENCE ON YOUNG ADULTS SEXUAL ATTITUDES AND BEHAVIORS." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3414.

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Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure to other media that may contain sexual content, such as magazines, Internet, DVD's, video games, and music. The study did not find significant relationships between television viewing and students' sexual attitudes and behaviors, but it did find several strong relationships among sexual attitudes and behaviors and students' exposure to other forms of media that may contain sexual content, including music, films, video games, and DVDs.
M.A.
Nicholson School of Communication
Arts and Sciences
Communication

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Okey, Jessica. "Sex in the media an influence on adolescent development /." Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002okeyj.pdf.

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Isong, Anietie. "The influence of new media technologies on African literature." Thesis, De Montfort University, 2018. http://hdl.handle.net/2086/16405.

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This study investigates the role of new media technologies in the development of African literature. It examines the different ways that these new technologies such as the Internet and mobile phones have revolutionised the way Africans write and read literary works on the continent. African literature refers to literary works written mostly by Africans in any language. Over the last decade, new African writers have created a stir in the arenas of creative writing. Uses and gratification as well as diffusion of innovation theories were adopted as the theoretical framework for this study. A total of 30 African writers and 300 readers completed a survey questionnaire designed to elicit responses on how new media has influenced African literature. Some of the writers interviewed have distinguished themselves in their fields, their works have appeared alongside works of other international writers. The readers were chosen from a popular literary society. The results of the study indicate that the Internet has a big impact on reception of African literature, creating endless opportunities, easy accessibility, promotion of work and networking with peers and literary community. The findings also show that social media also increases networking opportunities and provides a platform where readers access, share and discuss African literature. Mobile phones also play a significant and functional role in the reception and promotion of African literature. Overall, these findings suggest that new media technologies have created opportunities for African literature to be appreciated globally, and have enabled readers to access, share and discuss new works.

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Provaznik, Daniel Wade II. "Mitigating foreign social media influence campaigns in U.S. elections." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/129126.

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Thesis: S.M. in Technology and Policy, Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, Technology and Policy Program, September, 2020
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (pages 105-117).
The 2016 U.S. presidential campaign was rife with scandal, the greatest of which the Department of Justice exposed in detail in a 2018 indictment that charged a shadowy Russian organization known as the Internet Research Agency (IRA) with organizing thousands of fictitious individuals and organizations across virtually every social media platform to manipulate the beliefs of real American voters. The goal of this manipulation was to elect then-candidate Donald J. Trump as the 45th President of the United States. This thesis performs a deep dive analysis into the IRA's influence campaign on one social media platform: Twitter, and identifies worrying trends in account creation, tweet volume, and tweet content that indicate growing investment into IRA operations. This marked expansion of Twitter activity likely signals growing Kremlin enthusiasm behind social media propaganda and confidence in its ability to affect the beliefs of American citizens. This data analysis and a full review of the public and private policy landscapes before and after the reveal of IRA operations aims to inform the next round of proposed election security legislation following the 2020 U.S elections. I conclude by calling upon the upcoming 117th Congress to take immediate action and fulfill its duty to protect the integrity of U.S. democratic institutions in light of Russia's past attempted interference and chilling reports that the Kremlin has learned from its past mistakes and continues to refine the art of laundering fabricated narratives to undermine democracies around the world.
by Daniel Wade Provaznik, II.
S.M. in Technology and Policy
S.M.inTechnologyandPolicy Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, Technology and Policy Program

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Murphy, Neil Anthony. "The influence of media representations on mental health practitioners." Thesis, Manchester Metropolitan University, 2015. http://e-space.mmu.ac.uk/582934/.

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The debates related to the representation of the mentally ill in the media have been wide ranging over the last 20 years. Emergent representations have often been stigmatizing, claiming that the mentally ill are violent and dangerous. This study used an emergent methodological design to explore what the current representations of the mentally ill were and identify a case study from the available representations. It then examined the influence that the case study had on the thoughts and practice of experienced mental health practitioners. The study involved 8 practitioners and identified thoughts influenced by reading the case study and an academic article. Practitioner’s thoughts were captured over 3 separate interviews and by practitioners providing written reflections. At the last interview, practitioners were asked to provide comments as to what the experience of taking part in the study had meant to them. Generic themes related to risk, blame and professionalism all emerged. The study also found that practitioners were able to reflect on the influence that the material had on them, finding that only after discussing the reflections in the interviews that they became aware of some of their defensive thoughts and actions. The outcome of the study is that the media continue to present a negative representation of the mentally ill and mental health care, and that practitioner’s thoughts and actions are influenced by the media representation.

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Sizikova, Evelina. "Social Media- A New Instrument to Influence Brand Value." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125069.

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With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on brand value. Another goal is to introduce a different vision of brand value in connection with Internet and the rise of social media's influence on consumer's minds. For the purpose of this research the terms brand value and brand equity would bear equal meanings. My theory, which I would like to introduce, was borrowed from biology and physics, namely from I.P. Pavlov's studies and his conditioned reflex theory(2) and the physics part is based on the dispersion of light theory which was first introduced, as we know, by Isaak Newton(3). I dare to say, that nowadays creation of brand value in consumer minds works the same way. When someone, man or woman, hears a brand name, a picture and a feeling, either positive or negative is immediately formed in the person's mind from personal experience with this brand. If not, then the brand is an unfamiliar one, thus we have to rely on a provided opinion, which was previously usually conveyed to us by family, relatives and close friends while recently, also by our growing virtual community. At the beginning of the thesis, I will present the theoretical background and data on World Wide Web and social media, followed by a concise description of some of the existing brand equity models, afterwards introducing my own vision on significant brand value components, elaborating on this theory with the help of relevant case studies and researches. Brand equity has generally been defined as "a brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands"(4). Further on in the second chapter I will bring together more definitions on brand equity/value to be able to propose a modified one, components of which will be discussed thoroughly in the same chapter. The main goal of my Master Thesis is to analyze the existence of a dependency between social media and brand value. A second goal is to assess whether the impact is a positive or a negative one or is a mixture of both.

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Pilka, Titas. "Climate Change Communication on Twitter : Influence of Media Logic." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37265.

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This study examines how media logic of news reporting influences climate change journalism on Twitter. It is of great importance that the information about climate change is being properly communicated to the public. However, it is often problematic to send the right message to the public, that would result in public acting towards protecting environment. This happens due to media logic of news reporting that impacts the way climate change is presented by the media. However, previous research indicates that the audience is more likely to trust journalists on Twitter, meaning that is likely for climate change to be represented more accurately there. For this reason, this thesis examines whether this is the case with environmental journalism on Twitter. The aim of this research is to identify the impact of Twitter’s counter-hegemonic discourses towards climate change reporting, to what extent they affect media logic of news reporting. This is done by conducting quantitative content analysis on environmental journalists’ tweets about climate change. Journalists are divided into two groups for comparison of influence of media logic: staff and freelance journalists. The findings demonstrate that when in it comes to credible reporting, staff environmental journalists are less likely to oppose media logic in comparison to freelance journalists. Additionally, neither type of journalist is likely to oppose media logic when it comes to providing public participation promoting reporting. Research is based on Altheide’s theory of media logic.

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Quiroga, Sofia. "The influence of Social Media : A Qualitative Study Researching if Social Media has an influence on Women between the ages of 18 - 25." Thesis, Högskolan i Gävle, Avdelningen för socialt arbete och psykologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24000.

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The aim of the research was to study if social media usage had any influence on women between the ages of 18 – 25. The research questions answered were: How does Social Media influence young women? How do young women perceive their usage of SM related to their interaction with people? The study was qualitative and made five deep one-on-one interviews, held with semi-structured questions and used convenience sampling. The literature consisted of five articles related to the topic and the theoretical framework used was the social constructionist theory and the top-down, bottom-up factors theory. The results found in the study were that these women were influenced by SM on how they look upon their bodies. Further, news and companies influence the participants through SM in negative manners, but at the same time they experience SM as a great tool of communication. Thematic analysis was used when analysing.

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Morris, Pamela Kay Shoemaker Pamela J. "Explicating culture and its influence on magazine advertisements." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2004. http://wwwlib.umi.com/cr/syr/main.

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Holmgren, Hanna. "Plant-based diets on social media : How content on social media influence for maintaining a lifestyle." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35973.

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Plant-based food has recently been a frequently addressed topic for scientific research, mainly because of its benefits for the environmental sustainability, human health and animal welfare. Nonetheless, there is limited research on how people maintain a plant-based diet, as well as research gaps on the topic in relation to media and communication studies. The purpose of this research is to provide new empirical data on how social media can inspire and/or influence a person to maintain a plant-based lifestyle. Using a qualitative method of in-depth interviews, the aim is to understand how content on social media motivates people to make sustainable movements in their real life. In other words, the research will provide insights on how a lifestyle can be upheld with the help of social media. As a theoretical basis for the study, the following theories have been applied: The uses and gratification theory, cultivation analysis theory and social cognitive theory. The findings suggest that social media is a useful tool for a person that wants to maintain a plant-based diet. Facebook, YouTube and Instagram are preferred online platforms for seeking and sharing information about the lifestyle and the most interesting contents for upholding a plant-based diet are food pictures, personal blogs and vlogs, documentaries about the environment and animal welfare, as well as product news and different discussions in virtual groups. The result also shows that people are most likely to change a behaviour after seeing content on social media that makes them emotional, in a positive or negative way.

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Johansson, Richard, and Ann Österman. "Idrottslärares uppfattningar om medier, påverkan och idrottsintresse bland högstadielever." Thesis, Karlstad University, Division for Culture and Communication, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-65.

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Abstract

The main purpose of this essay is to examine if media-sport influence pupils in their physical education and if the teachers understands it. At the same time the aim has also been to investigate how the teachers can get along with the media influence in their teaching. We have also investigated what teachers in physical education think about the curriculum and if there is space for a teaching method that respect the pupils will.

The essay is an empirical qualitative study built on open-ended interviews with 3 respondents from two schools in the county of Värmland, Sweden. The range of qualified teacher is restricted at this school. We asked 5 teachers to join, but only 3 were accepting to join our study. Because there was not much time left of the school term we had to get started with the interviews as soon as possible. But first of all we had to make an extensive litterateur study. Not much literature is written about our subject. After that we made the interviews and transcript them into our paper.

This qualitative study shows that

- The main result of the research is that media influences pupils. Especially in physical education.

- The teachers are trying to satisfy the pupil’s wishes. Though it is hard for the teachers to do this because of deficient resources.

- The environment around the school is also important for the teachers. But if the school can’t satisfy the pupils, the teachers recommend them to join their local sport society.

Keywords: Media influence, Health, Physical education

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Wang, Ning. "Media exposure and perceived opinion diversity : effects and mechanisms." HKBU Institutional Repository, 2009. http://repository.hkbu.edu.hk/etd_ra/1054.

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Grande, Steven. "Factors that influence use of social media among older adults." Thesis, California State University, Long Beach, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1586505.

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The use of social media by older adults is on the rise. Social media allows older adults to keep meaningful connections with friends, family, and life. Social media allows older adults to stay connected through prevailing frailty, geographical displacement, and morbidity. The purpose of this study was to evaluate the effect of use or non-use of social media on social-connectivity/loneliness and depression, and the effect of demographic variables including sex, age, income, and educational level on the use of social media. There were a total of 67 participants in the study. The data revealed that income was a significant factor in the use of social media. Moreover, lower income participants used social media significantly less than the upper and middle income level participants. This study was created to specifically look at participant's use/non-use of social media and therein introduced specific factors that could have possibly varied when compared.

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Kuhnel, Thomas. "Influence of structure on seismic parameter estimation in anisotropic media." Thesis, University of Edinburgh, 1999. http://hdl.handle.net/1842/11022.

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I consider three different, but important, types of anisotropic material: First, for transverse isotropic media with a vertical axis of symmetry (TIV), I investigate the effects of dip on the travel time for imaging purposes. Secondly, transverse isotropic media with a horizontal axis of symmetry (TIH) are used as a model for a vertically fractured materials; I extend existing techniques for fracture strike estimation to dipping layers. Finally, for a combination TIV and TIH media, which represents orthorhombic symmetry, analysis of the AVO behaviour leads to an inversion procedure for crack density. For a dipping TIV layer I show that the travel time can be decomposed into structure- and anisotropy-independent parts. A thorough investigation using synthetic seismograms reveals that this separation is valid for up to 15% P-wave anisotropy and dip angles of up to 20 degrees. I propose an additional processing step to enhance seismic data if anisotropy and dip both are present. I extend an estimation method for the fracture strike in a TIH medium to dipping layers. An analytical analysis shows that the application of a non-linear global optimization scheme is required to invert the strike direction satisfactorily. This new method is applied to a real data set, and the general trend of the regional strike direction is confirmed. The third type of anisotropy (orthorhombic), is investigated its dynamic response. A derivation of all pure and mode-converted reflection coefficients is followed by a separation approach to extract the crack-dependent contribution. I demonstrate that a special acquisition geometry can lead to the inversion of the parameter crack density.

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McManus, Sarah E. "Influence of the CSI effect on education and mass media." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4595.

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Forensic science television shows, especially CSI: Crime Scene Investigation, have been said to influence the public's perception of how forensic science is used and create interest in studying forensic science and pursuing jobs in the field. This study investigates this claim through a variety of methods. First, definitions of the CSI effect are discussed, including how it was first used and mentioned in the media. Second, survey data from students in a forensic anthropology course regarding interest in forensic science media and educational and career choices are analyzed. Third, the number and debut dates of forensic science non-fiction books, novels, non-fiction television shows, and television dramas are investigated. Finally, a content analysis of the television show Bones is undertaken in order to understand how the forensic anthropology presented in this show differs from the actual practice of forensic anthropology. Results of this study indicate that, overall, students who wanted to pursue forensic science careers and graduate study did not watch more forensic science television shows and read more forensic science novels than those who did not want to pursue forensic science careers and graduate study. Also, based on the decreased interest in a number of forensic careers, it appears that respondents may have started the course with false perceptions regarding the actual job descriptions of these careers. Regarding the number and debut dates of forensic science media, this study found that the majority of non-fiction forensic anthropology books, non-fiction television shows, television dramas debuted after CSI appeared, corroborating the claim that CSI led to an increase in interest in forensic anthropology. In addition, this study found that while much of Bones is fictionalized for entertainment purposes, many of the techniques and analyses presented on the show have a peripheral basis in scientific methods.
ID: 029094425; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2010.; Includes bibliographical references (p. 129-130).
M.A.
Masters
Department of Anthropology
Sciences

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Fendi, Maria. "Young people`s awareness of the influence of media photos." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-28210.

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Koivunen, P. (Petri). "Otitis media in children:detection of effusion and influence on hearing." Doctoral thesis, University of Oulu, 1999. http://urn.fi/urn:isbn:9514252314.

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Abstract This study was undertaken to improve the diagnosis of otitis media and to investigate possible hearing loss caused by middle ear effusion (MEE) in small children. The accuracy of minitympanometry in detecting MEE was evaluated in 162 children. The finding was compared with the amount of effusion found in myringotomy. Minitympanometry proved to be an accurate method to detect MEE in young children, the sensitivity and specificity values being 79% and 93% in cooperative children but it had no value in non-cooperative children. Minitympanometric examination could be performed successfully with good cooperation in 87% of a total of 206 children in paediatric outpatient clinic. Impaired mobility of the tympanic membrane (TM) was the best sign of MEE in pneumatic otoscopy of 76 children, with sensitivity and specificity values of 75% and 90%, respectively. The influence of nitrous oxide (N2O) on MEE was tested by weighting the effusion found in myringotomy during general anaesthesia with and without N2O in 39 and 37 children, respectively. The mean weight of the effusion in the oxygen-air group did not differ from the weight in the N2O group, and thus peroperative findings in myringotomy are reliable. Studies on symptomatology and the temporal development of acute otitis media (AOM) during upper respiratory tract infection (URI) were based on three-month follow-up of 857 children. Symptoms of URI only were compared with symptoms of URI complicated by AOM in the same child in 138 children. The most important symptom associated with AOM was earache, with a relative risk of 21.3. Sore throat, night restlessness and fever at days 3-6 were also significantly associated with AOM, with relative risks of 3.2, 2.6 and 1.8, respectively. In 44 children under two years of age, earache, conjunctival symptoms and cloudy rhinitis were significantly associated with AOM. Temporal development of AOM was assessed from 250 episodes in 184 children. Sixty-three per cent of cases of AOM occurred during the first week after the onset of URI, peaking on days 2 to 5. The onset of AOM in children with a history of recurrent episodes of AOM did not differ from that in those who had experienced only a few episodes of AOM. No individual tendency was noticed among children suffering more than one AOM episode during follow-up. To assess the influence of the quantity and quality of MEE on hearing in small children, transient evoked otoacoustic emission (TEOAE) was performed under general anaesthesia before myringotomy in 185 ears of 102 children. Reduced TEOAEs indicating hearing loss were found in 83% of the ears with mucoid effusion and in 56% of the ears with non-mucoid effusion, the difference being statistically significant (p < 0.01). A significant negative correlation between the reproducibility of TEOAE responses and the amount of effusion was found (Spearman rank correlation coefficient r = -0.589, p < 0.001). Findings in minitympanometry correlated with the responses of TEOAE. Although parents are able to predict AOM quite reliably, various symptoms and the duration of URI seems to be of little value in helping the diagnosis of AOM. Detection of effusion in OM may be improven by minitympanometry in cooperative children. Any kind of effusion may cause hearing loss in small children, which must be considered when treating OM.

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Bhattacharjee, Abhishek. "Measuring Influence Across Social Media Platforms: Empirical Analysis Using Symbolic Transfer Entropy." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7745.

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Social media platforms are interconnected environments that influence each other. Information from one social media platform spreads to another. This thesis proposes a platform-independent framework to analyze information transfer across social media platforms. This thesis uses Symbolic Transfer Entropy and Statistical Significance Test to measure influence and optimize the time window of influence between different platforms. To validate the framework, the thesis analyses the temporal activity dynamics and the information transfer across three different platforms, Reddit, Twitter and GitHub. Two data driven studies are described in this thesis. The first study finds the optimum time windows of influence between the three platforms during two different cyber attack events on cryptocurrency exchanges. It finds that specific types of activities are more influential than others, and optimum time interval changes with pre, during, and post event days. The second study applies information revealed in the first study and specifically the optimal time window to link cross-platform information cascades from Twitter and Reddit. The case-study is a heuristic that, we show, can reduce the search space for connecting information cascades across different platforms.

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Kitzinger, Jenny. "Audience understandings of media messages about child sexual abuse : an exploration of audience reception and media influence." Thesis, University of Glasgow, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.298709.

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46

Herring, Jenny Lorna. "Media influence on the work ethic among the baby boom generation." [Ames, Iowa : Iowa State University], 2007.

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47

Ly, Kicki, and Liyu Hu. "Gender Difference Influence on Attitude toward Social Media among Chinese Consumers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-1117.

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Social media is developing rapidly and China has become the largest market of social media usage. Due to numerous international social media platforms being unavailable in China, Chinese consumers have different usage and attitude of social media from those in other countries. According to previous studies, consumers’ usage and attitude of social media can be different due to their gender. Due to these two factors, it is interesting to study gender differences in attitudes toward social media in a Chinese context. By using questionnaires, data are collected from students in Shanghai, China. By applying SPSS, analysis of the results shows that Chinese online consumers basically have positive attitude toward using social media and positively think social media influence them. Most of Chinese respondents spend more than 1 hour on social media daily. Generally speaking, Chinese consumers use social media in order to communicate with others and search for different events. As to gender difference, Chinese women are more likely to follow a famous person by using social media than men. Both men and women use Wechat and Weibo the most frequently.

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Barnes, Latarcia R. "Public opinions of the courts| Does mass media influence public opinion?" Thesis, Capella University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3614483.

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The general public knows very little about the criminal justice system overall, which can result in an assorted, often negative, opinions of the criminal justice system. The public's confidence in the criminal justice system is imperative to the operation of the criminal justice system. Our criminal justice system relies on the participation from the community in order to work. One speculation as to why the public has a less than favorable opinion of the criminal justice system is that the system is viewed a mystery. The public has no idea how each component of the criminal justice system works because the majority of the public has had no direct contact with the criminal justice system. Most information obtained about the criminal justice system, the public gathered from what they hear and see from the media or from other people. Using secondary data from a national survey, this dissertation analyzed mass media, specifically TV news, newspapers, and TV judge programs, to determine these variables have an influence on the relationship of the courts and public opinion in the United States. This dissertation can be viewed as ground zero in terms of how the media began to influence the public's opinion of the criminal justice system, especially the court component. For this study, a quantitative approach using a descriptive survey design was used. It was determined that the respondents were not as influenced by mass media as anticipated. The findings of this study were more consistent with the international literature than domestic literature on this topic. This dissertation offers a better understanding of the connection between mass media, even without the more modern aspects of the media such as the internet, and the public's views of the courts. This dissertation presents valuable information for satisfaction with the courts and attitude toward the courts that has not been seen in the current literature on this subject. In conclusion, recommendations were provided offered to further advance the research in this area.

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Chang, Shin-Heng. "The influence of media frames on the public's perception of biofuels." [Ames, Iowa : Iowa State University], 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1464188.

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Sparhawk, Julie M. "Body image and the media the media's influence on body image /." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003sparhawkj.pdf.

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Dissertations / Theses on the topic 'Media influence'

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