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Journal articles on the topic 'Media industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 February 2023

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1

Tilak, Geetali. "Drones and media industry." RUDN Journal of Studies in Literature and Journalism 25, no. 2 (December 15, 2020): 360–66. http://dx.doi.org/10.22363/2312-9220-2020-25-2-360-366.

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Today’s world is a techno savvy world. Technology is boon for the mankind. As technology is growing so fast, everyone is using it to enhance the work and same time to reduce the efforts. It is used to help information flow, data transfer, to access, organize and process the data and by many ways. Media industry is also not an exception. Technology plays various roles in media industry like print, broadcast, internet information technology and electronic media. Media industry emerged the new technology with old one to improve performance to make a best out of it. Many technologies used by media industry to capture the news or events, for taking footages and pictures of a breaking news. Recently drone is used widely for reporting and capturing news by the media. There are many synonyms used for drone, for example, unmanned aerial vehicles. This study aims to understand the role of drone in the media industry. It also describes the use of drone in media. This paper describes how the use of drone makes the work easy for the reporters. As every technology comes with some pros and cons so it also discusses benefits and challenges of this technology while using it.

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2

Tunstall, Jeremy. "A Media Industry Perspective." Annals of the International Communication Association 14, no. 1 (January 1991): 163–86. http://dx.doi.org/10.1080/23808985.1991.11678785.

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3

Rohimah, Afifatur, and Lukman Hakim. "Ekologi Media: Penguatan Ekuitas Industri Pariwisata Melalui Media Sosial Marketing." Communicatus: Jurnal Ilmu komunikasi 5, no. 1 (June 26, 2021): 99–118. http://dx.doi.org/10.15575/cjik.v5i1.12010.

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The era of digitalization has made social media used to develop the tourism sector. Through a casual associative quantitative approach with purposive sampling technique, the researcher aims to reveal the relationship between social media marketing and tourism industry equity through the study of media ecology theory. Researchers show that the use of social media in the tourism industry must be planned and implemented systematically to increase visitor engagement, which will impact strengthening tourism industry equity. Tourism is a secondary need which is one reason why media ecology theory does not maximally prove the strong relationship between social media marketing and equity. The lack of equitable distribution of tourism management, the lack of maximum programs, the lack of consistency of the government in implementing sustainable marketing programs, and the lack of community empowerment are the reasons for the lack of interest in holidays in the Indonesian tourism industry.Era digitalisasi membuat media sosial dimanfaatkan untuk mengambangkan sektor pariwisata. Melalui pendekatan kuantitatif asosiatif kasual dengan teknik purposive sampling, peneliti bertujuan mengungkapkan hubungan antara sosial media marketing dengan ekuitas industri pariwisata melalui kajian teori ekologi media. Peneliti menunjukan bahwa, penggunaan media sosial dalam industri pariwisata harus direncanakan dan diterapkan secara sistematis untuk meningkatkan engagement pengunjung yang akan berdampak pada penguatan ekuitas industri pariwisata. Pariwisata merupakan kebutuhan sekunder yang menjadi salah satu alasan mengapa teori ekologi media tidak secara maksimal membuktikan adanya hubungan kuat antara social media marketing dengan ekuitas. Kurangnya pemerataan pengelolaan wisata, kurang maksimalnya program, hingga minimnya konsistensi pemerintah dalam melaksanakan program pemasaran secara berkelanjutan serta minimnya pemberdayaan masyarakat, menjadi alasan minimnya interest holiday pada industri pariwisata Indonesia.

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Krishnan, Dr Mahalaxmi. "Emerging Trends in the Indian Media and Entertainment Industry." Indian Journal of Applied Research 1, no. 5 (October 1, 2011): 26–27. http://dx.doi.org/10.15373/2249555x/feb2012/11.

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5

Bhatia, Sanjiv. "The Media Industry: An Overview." AIMR Conference Proceedings 1996, no. 6 (June 1996): 1–4. http://dx.doi.org/10.2469/cp.v1996.n6.1.

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6

Chrisman, Robert. "Globalization and the Media Industry." Black Scholar 43, no. 3 (September 2013): 74–77. http://dx.doi.org/10.5816/blackscholar.43.3.0074.

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Prayogi, Ichsan Adil, Nuryah Asri Sjafirah, and Evie Ardiadne Shinta Dewi. "Media Convergence Welcomes Industry 4.0." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 5, no. 2 (December 25, 2020): 199–204. http://dx.doi.org/10.25008/jkiski.v5i2.346.

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This article discusses how media convergence, as a new era of media in welcoming the industrial revolution, is not working properly. The purpose of this study is to explain how the media today still often create content with profit priority. By using Vincent Mosco's political economy theory and case studies on local media with national networks, the author tries to unravel how the media performs its functions. As a result, even though the media has developed more advanced with the era of digital media, the media is still often used for political interests or other interests through the titles or news content they make. To anticipate this, the general public should equip themselves with the capabilities of media literacy and digital literacy, so that they cannot choose a media that is suitable for consumption in the era of industrial revolution 4.0 where the media has developed into digital domain.

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8

Guha, Suryansu. "Media industry studies (short introductions)." Media Practice and Education 21, no. 4 (October 1, 2020): 307–9. http://dx.doi.org/10.1080/25741136.2020.1833523.

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9

Chrisman, Robert. "Globalization and the Media Industry." Black Scholar 38, no. 2-3 (June 1, 2008): 14–16. http://dx.doi.org/10.1080/00064246.2008.11413449.

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10

Chrisman, Robert. "Globalization and the Media Industry." Black Scholar 43, no. 3 (September 2013): 74–77. http://dx.doi.org/10.1080/00064246.2013.11413653.

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11

Rusdi, Farid, and Gregorius Genep Sukendro. "Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru." Jurnal Komunikasi 10, no. 1 (July 31, 2018): 95. http://dx.doi.org/10.24912/jk.v10i1.1221.

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Creative industry in Indonesia is growing rapidly cannot be separated from new media support. Utilization of new media by the creative industry attracts potential customers not only from domestic but also from abroad. They can get information about the creative industry through new media. The place where the creative industry is there is also a consideration for potential consumers in determining the choice. In this study aims to find out how the creative industry strategy communicates the attractiveness of the place where they are so that the interest of potential customers. This research will use marketing communication theory and new media. And in analyzing data obtained by researcher will use SOSTAC analysis. In addition to observation and literature study, researchers also conducted interviews with industry parties from two cities that are identical with the creative industries of Bandung and Yogyakarta, which has gained a reputation in overseas markets. From this research found that creative industry players have the potential to attract tourists, especially from abroad. Industri kreatif di Indonesia berkembang pesat tidak bisa lepas dari dukungan media baru. Pemanfaatan media baru oleh industri kreatif menarik minat calon konsumen tidak hanya dari dalam negeri tapi juga dari luar negeri. Mereka bisa mendapatkan informasi tentang industri kreatif melalui media baru. Tempat di mana industri kreatif itu ada juga menjadi pertimbangan bagi calon konsumen dalam menentukan pilihannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi industri kreatif mengkomunikasikan daya tarik tempat di mana mereka berada sehingga menjadi daya tarik minat calon konsumen. Penelitian ini menggunakan teori komunikasi pemasaran dan media baru. Dan dalam menganalisis data yang diperoleh peneliti menggunakan analisis SOSTAC. Selain melakukan observasi dan studi pustaka, peneliti juga melakukan wawancara dengan pihak industri dari dua kota yang identik dengan industri kreatif yakni Bandung dan Yogyakarta yang sudah mendapat reputasi di pasar mancanegara. Dari penelitian ini ditemukan bahwa pelaku industri kreatif memiliki potensi untuk menarik minat wisatawan terutama dari luar negeri.

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12

Abbas, Shirin, and A. K. Singh. "Media Industry Trends and Dynamics: The Social Media Boom." Procedia - Social and Behavioral Sciences 155 (November 2014): 147–52. http://dx.doi.org/10.1016/j.sbspro.2014.10.271.

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13

Radojkovic, Miroljub. "Journalism and media industry in Serbia: Public broadcast media." CM - casopis za upravljanje komuniciranjem 7, no. 24 (2012): 59–74. http://dx.doi.org/10.5937/comman1224059r.

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14

Kunal Singh, Kunal Singh, and Kunjal Gajjar. "Contribution of Cloud Technology in Media Industry: an Irreplaceable Need." International Journal of Scientific Research 2, no. 10 (June 1, 2012): 1–2. http://dx.doi.org/10.15373/22778179/oct2013/31.

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15

Costa, Renato Lopes Da, Luis Cabral, Leandro Ferreira Pereira, Álvaro Dias, and Rui Gonçalves. "Digital Transformation Impact to Media Industry." International Journal of Economics and Business Research 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijebr.2022.10039332.

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16

Desai, Zeel, and Sujata Salvi. "Social Media Marketing and Cosmetic Industry." ANVESHAK-International Journal of Management 9, no. 1 (January 31, 2020): 22. http://dx.doi.org/10.15410/aijm/2020/v9i1/149822.

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17

Ahuja, Vandana. "Transforming the Media and Entertainment Industry." Journal of Cases on Information Technology 23, no. 4 (October 2021): 1–17. http://dx.doi.org/10.4018/jcit.296255.

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Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media markets across the world. The growing usage of 3G, 4G and portable devices, rising advertising revenues, growing consumer demand has resulted in the growth of the Indian media and entertainment industry at a CAGR of 10.9 percent from FY 17-18. Constant support from TRAI (Telecom Regulatory authority of India) and the Govt. of India has pushed the Indian Media and Entertainment(M&E) Industry on a progressive growth path. This manuscript traces the evolution of the M&E landscape and discusses specific cases from the M&E industry where social media has been instrumental in hugely impacting the consumption of the M&E content.

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18

Sarmiento, Maria Victoria. "Government Taxation of the Media Industry." Media Asia 29, no. 4 (January 2002): 197–201. http://dx.doi.org/10.1080/01296612.2002.11726689.

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19

Sutherland, Ken. "Trends in the filter media industry." Filtration & Separation 38, no. 3 (April 2001): 24–25. http://dx.doi.org/10.1016/s0015-1882(01)80236-6.

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20

Alt, Rainer, and Carsta Militzer-Horstmann. "Electronic Markets on the media industry." Electronic Markets 27, no. 1 (January 19, 2017): 1–5. http://dx.doi.org/10.1007/s12525-017-0246-5.

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21

Samuelsson, Jonatan. "Media Coding Industry Forum Progress Report." SMPTE Motion Imaging Journal 129, no. 8 (September 2020): 100–103. http://dx.doi.org/10.5594/jmi.2020.3002305.

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22

Krikke, J. "Streaming video transforms the media industry." IEEE Computer Graphics and Applications 24, no. 4 (July 2004): 6–12. http://dx.doi.org/10.1109/mcg.2004.17.

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23

Küng, Lucy. "Editorial — culture and the media industry." International Journal on Media Management 5, no. 3 (January 2003): 168–70. http://dx.doi.org/10.1080/14241270309390030.

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24

Gao, Pengmai. "Research on Diversified Development Path of Media Industry in the New Media Era." Highlights in Business, Economics and Management 3 (January 20, 2023): 253–59. http://dx.doi.org/10.54097/hbem.v3i.4752.

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Research on the diversified development path of media industry in the new media era is conducive to systematically analyzing the position and role of media industry in economic development. Using statistical data to quantitatively measure the correlation effect and dependence degree among the internal organizational structures of the media industry can play a positive role in optimizing the industrial structure and promoting the rapid, coordinated and efficient operation of the media industry. In this paper, the SBM model is used to measure the operating efficiency of listed companies in the media industry, and the correlation between institutional factors and the development level of media industry in China and the degree of correlation are discussed by using correlation analysis and grey correlation analysis. The empirical results show that from 2010 to 2021, the operating efficiency of listed companies in China's media industry has been around 0.6, with the peak value appearing in 2011. The degree of media marketization has the highest correlation with the development level of China's media industry, which has a great influence on the development of China's media industry. The media needs to develop the effective allocation of media productivity and production factors, and must establish exclusive ownership system arrangement.

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25

Pratama, Brahma Putra. "STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA." INFORMASI 48, no. 1 (July 25, 2018): 49. http://dx.doi.org/10.21831/informasi.v48i1.17799.

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Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

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Piasecki, Mary-Anne, and Piet Croucamp. "Contested confines: political risk and the media in South Africa." Problems and Perspectives in Management 14, no. 2 (June 6, 2016): 143–54. http://dx.doi.org/10.21511/ppm.14(2-1).2016.03.

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The South African private news media industry represents a substantial portion of the overall media industry and the most successful in terms of profit acquired. It is critical however to assess the shareholders and private ownership of the news media industry in order to determine the likely success of investment in this industry. However, additional risk factors need to be considered along with the shareholders and ownership; macro factors such as, legislation and economic stability as well as micro factors such as the restructuring of ownership and transparency within the industry. It is also fundamental that the news media industry of South Africa is assessed through the lens of its historical landscape and transformation and its Fourth Estate responsibilities. Through this assessment it is possible to conclude three likely outcomes of investment in the news media industry. These outcomes are based on the measured growth and current stability of the industry and the South African economy. The most concerning risk for investment is the continued economic downturn of the South African economy and its effect on restructuring of media ownership and a declining profit. This can be coupled with the risk of legislative turnover and executive overreach within the news media industry

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27

Milojevic, Ana. "Journalism and media industry in Serbia: Challenges for national commercial media." CM - casopis za upravljanje komuniciranjem 7, no. 24 (2012): 93–114. http://dx.doi.org/10.5937/comman1224093m.

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28

Rawolle, Joachim, and Thomas Hess. "New digital media and devices: An analysis for the media industry." International Journal on Media Management 2, no. 2 (January 2000): 89–99. http://dx.doi.org/10.1080/14241270009389926.

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Scholz, Tobias M., and Volker Stein. "Going Beyond Ambidexterity in the Media Industry." International Journal of Gaming and Computer-Mediated Simulations 9, no. 2 (April 2017): 47–62. http://dx.doi.org/10.4018/ijgcms.2017040104.

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As media companies continue to struggle on the ever-changing global and digital market, they often fail to be simultaneously innovative and entrepreneurial. As though intuitively knowing that they are still not on the right track, a growing number of media companies has been observed to approach eSports companies, intending to invest in innovative capabilities they lack themselves. The trend has reached its peak in 2015. Expanding the current research on ambidexterity with its either/or duality of exploration and exploitation, the authors propose a model of ultradexterity that goes beyond either/or and follows the logic of both/and. This conceptual paper is intended to characterize ultradexterity as a specific property of being both innovative and entrepreneurial at the same time. Based on ethnographical information and data on the eSports industry, the authors will carve out the ultradextrous working style of eSports companies that nourishes the expectation of media companies that incorporating such organizations will give them the opportunity to turn their lack of ambidexterity into ultradexterity.

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Klimova, G. V. "Modern Media and Entertainment Industry: Interpersonal Relations." Вестник Московского государственного лингвистического университета. Гуманитарные науки, no. 7 (2021): 76–86. http://dx.doi.org/10.52070/2542-2197_2021_7_849_76.

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31

Verma, Dr Manish, and Dr Komal Verma. "Social Media a Promotional Tool: Hotel Industry." JOURNAL OF ADVANCES IN HUMANITIES 5, no. 1 (April 19, 2017): 221–23. http://dx.doi.org/10.24297/jah.v5i1.6159.

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The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing hotel industry. Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.

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32

Soloviev, Vladimir I., Pavel A. Kurochkin, and Anton V. Rendiuk. "Innovative Business Models In The Media Industry." Annales Universitatis Apulensis Series Oeconomica 2, no. 12 (December 31, 2010): 692–97. http://dx.doi.org/10.29302/oeconomica.2010.12.2.21.

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33

Wirth, Michael O., and Harry Bloch. "Industrial Organization Theory and Media Industry Analysis." Journal of Media Economics 8, no. 2 (April 1995): 15–26. http://dx.doi.org/10.1207/s15327736me0802_3.

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Bates, Benjamin J. "Book review of Media Industry in Europe." Journal of Media Economics 8, no. 4 (October 1995): 67–68. http://dx.doi.org/10.1207/s15327736me0804_7.

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35

Rosenthal, Eric T. "Industry Offers to ‘Media Train’ Academic Researchers." Oncology Times 29, no. 17 (September 2007): 17–19. http://dx.doi.org/10.1097/01.cot.0000295493.66259.6b.

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36

Roon, Hannah. "The Popular Media and the Chemical Industry." Pigment & Resin Technology 15, no. 4 (April 1986): 15–17. http://dx.doi.org/10.1108/eb042222.

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37

Pan, Jing, Mihaela Vorvoreanu, and Zheng Zhou. "Social media adoption in disaster restoration industry." Construction Innovation 14, no. 3 (July 1, 2014): 346–69. http://dx.doi.org/10.1108/ci-03-2013-0014.

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Purpose – This research aims to investigate the current patterns of social media adoption for marketing in the restoration industry and analyse the strategies used by those restoration companies that have adopted social media. Social media marketing has been proven as a cost-effective way to engage new customers, and especially useful for small businesses. The disaster “restoration industry” is the special sector of general contracting that serves both commercial and residential property owners in terms of restoring their disaster-affected property. The restoration industry is characterised by small-business domination and constant need of new customers to survive in the market. Many restoration contractors have started adopting social media for marketing. However, goals and social media marketing strategies have not yet been clearly articulated. Design/methodology/approach – Data were collected through a systematic content analysis (CA) of sample restoration companies’ Facebook and Twitter posts over a 30-day study period. After a preliminary investigation of the industry, the researchers selected the Restoration Industry Association (RIA) member companies, as the research population. Sixty companies were randomly selected from the 1,165 RIA member companies, which equals to 5 per cent of the population. Reliability was tested statistically using Cohen’s Kappa. Findings – Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies which were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Research limitations/implications – Three levels of adoption were derived from the data: active users, non-active users and non-adopters. More than half of the sample companies were found to have adopted at least one social media channel for marketing. However, only 26 out of the 60 sample companies were active on the social media that they have adopted. Active adopters showed, on average, relatively frequent usage patterns, with 10 Facebook posts and 37 tweets in a 30-day period. Sampled restoration companies that were active social media users posted mostly announcements and educational information of Facebook and used Twitter for news and direct interaction with customers. The observed companies revealed a mix of business-relevant content and personalised content including personal greetings, sharing of photos about holidays and fun events. Practical implications – The results showed that social media adoption has not yet penetrated the restoration industry – the adoption rate of 65 per cent is significantly lower than the 77 per cent of companies in all industries. In-depth CA of active social media users revealed patterns of engagement on Facebook and Twitter. This paper built on those patterns to emphasise strategies restoration companies can use to build interpersonal relationships and trust, which can lead to increased word-of-mouth recommendations; facilitate customer contact through a cross-linking strategy; and engage in simple methods for search engine optimisation. These strategic recommendations are grounded in existing practices and, therefore, are feasible and accessible for disaster restoration companies. Originality/value – The research results showed how the construction industry, especially small businesses, has adopted social media for marketing. A snapshot of the industry’s level of social media adoption for marketing strategy can provide a useful reference point about the industry’s practices and potential future directions. This paper provides suggestions about effective social media marketing strategies. The paper also illustrates the use of CA as a promising method for research in construction management.

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Christou, Evangelos. "Branding Social Media in the Travel Industry." Procedia - Social and Behavioral Sciences 175 (February 2015): 607–14. http://dx.doi.org/10.1016/j.sbspro.2015.01.1244.

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39

Elliott, Caroline, and Rob Simmons. "Advertising media strategies in the film industry." Applied Economics 43, no. 29 (December 2011): 4461–68. http://dx.doi.org/10.1080/00036846.2010.491466.

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DeVries, Peter D. "Electronic social media in the healthcare industry." International Journal of Electronic Finance 6, no. 1 (2012): 49. http://dx.doi.org/10.1504/ijef.2012.046593.

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Lugmayr, Artur. "Information systems research in the media industry." Electronic Markets 27, no. 1 (December 26, 2016): 7–8. http://dx.doi.org/10.1007/s12525-016-0241-2.

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Freeman, Matthew. "Introduction: practice and/as media industry research." Media Practice and Education 19, no. 2 (May 4, 2018): 117–21. http://dx.doi.org/10.1080/25741136.2018.1467671.

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Olof Lagrosen, Stefan, and Kerstin Grundén. "Social media marketing in the wellness industry." TQM Journal 26, no. 3 (April 8, 2014): 253–60. http://dx.doi.org/10.1108/tqm-12-2013-0129.

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Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach – Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels. The data from the interviews were analysed utilising the constant comparative method from the grounded theory approach. Findings – Dimensions describing the activities, challenges and results of social media in the hotels have been defined. The findings are related to service quality theory, in particular the service dominant logic of marketing (SDL), and a comprehensive framework is proposed. Research limitations/implications – The findings should be useful for the scientific understanding of the effects of social media in marketing. The study is based entirely on qualitative data. Practical implications – The results of the study should be useful for managers trying to market their offers effectively through social media. Originality/value – The connections between social media and the SDL has not previously been studied in the wellness industry and such studies in other industries are rare.

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Zhou, Xiao. "Management Strategy for China's Internet Media Industry." Universal Journal of Management 5, no. 3 (March 2017): 110–23. http://dx.doi.org/10.13189/ujm.2017.050302.

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Peddie, J. "Digital media technology: industry trends and developments." IEEE Computer Graphics and Applications 21, no. 1 (2001): 27–31. http://dx.doi.org/10.1109/38.895127.

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Havens, Timothy, Amanda D. Lotz, and Serra Tinic. "Critical Media Industry Studies: A Research Approach." Communication, Culture & Critique 2, no. 2 (June 2009): 234–53. http://dx.doi.org/10.1111/j.1753-9137.2009.01037.x.

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Lee, Sul Hi, and Namhee Hong. "Precarious Youth in the Media Industry : Based on In-depth Interviews with Youth Workers in the Media Industry." Korean Journal of Communication & Information 101 (June 30, 2020): 113–52. http://dx.doi.org/10.46407/kjci.2020.06.101.113.

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Kim, Woohyuk. "What big data reveal about social media use in the hotel industry." International Journal of Tourism Management and Sciences 33, no. 5 (August 31, 2018): 257–73. http://dx.doi.org/10.21719/ijtms.33.5.13.

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O'Regan, Tom, Ian Garland, Ian Muir, Robert Chard, Abigail Thomas, and John Hartley. "Ratings in Transition: Industry Implications." Media International Australia 105, no. 1 (November 2002): 10–30. http://dx.doi.org/10.1177/1329878x0210500104.

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This seminar discusses the implications for the industry of changes in the provision of ratings services in the metropolitan television markets in Australia. It brings together key players from the ratings companies, media planners and buyers, public broadcasters and leading academics. A particular focus of the seminar was the different results emerging from the ACNielsen and OzTAM people meter panels in the first half of 2001. This discussion illuminates the complex relationship among audience measurement industries, television companies, and media planners and buyers, and foreshadows the challenges facing audience measurement in new media environments.

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임응순 and Kun-Oh Jung. "The Role of the Korean Media Industry Analysis Using Inter-industry Analysis." Journal of Cultural Policy ll, no. 22 (August 2009): 125–49. http://dx.doi.org/10.16937/jcp..22.200908.125.

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