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Dissertations / Theses on the topic 'Media industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Tjokrodinata, Charlie. "Utilization of New Media by Traditional Media Companies in Indonesian Media Industry." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-180675.

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The rise of social media represents a new challenge to the traditional media industry. Some traditional media companies either shy away on the idea of utilizing social media to enhance their services, but many others actually embrace this as an opportunity to reposition themselves within the industry. This study tries to figure out the extent of the proliferation of social media by the traditional players. The research approach focused on case study methodology through quantitative and qualitative methods. Record analysis of social media utilization by the traditional media companies represent

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Zambon, Ludovica <1994&gt. "Social media strategies in wine industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15352.

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For centuries, wine has been perceived as a commodity. It was simply a drink to have alongside the meal and it was not important how it was produced nor its taste. In the last years wine has faced a transformation in terms of the social function it is now adopting: wine is now synonym of pleasure and sociability. This happened also thanks to globalization and internationalization of the wine product, which has increasingly become a tool of relationship between people. Wine brings people together and drives them to share their lives with one another. With the rapid adoption of social media by

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fraboni, claudia. "SOCIAL MEDIA in the TOURISM INDUSTRY." Doctoral thesis, Urbino, 2019. http://hdl.handle.net/11576/2663968.

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Thabethe, Nokwanda. "Reward preferences in South Africa's media industry." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59785.

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Orientation: Organisations are faced with the challenge of surviving the concentrated competitive pressures in this continuously changing domain of the work place. As a result organisations require their employees to demonstrate energy, dedication and be fully engaged in their work as the quality of human resources is of vital importance to the success of organisations, specifically in uncertain working contexts organisation operate within. The attraction, motivation and retention of skilled workers is a key strategy that must be adopted by organisations in order to remain competitive. Employe

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Rogers, David Shaun. "Internal Social Media Policy in the Finance Industry." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10749173.

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<p> Business leaders may see social media as a distraction for their workers; however, blocking access could lead to a reduction in productivity. Using social media technologies with knowledge workers could achieve cost reductions for payroll of 30% to 35%. The purpose of this multiple case study was to explore how business leaders used a social media policy to support employee productivity. The conceptual framework for this study was social exchange theory, which supports the notion that dyad and small group interactions make up most interactions, and such interactions enhance employees&rsquo

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Zenerian, Eleftherios. "Work and sociality in Brighton's new media industry." Thesis, University of Sussex, 2014. http://sro.sussex.ac.uk/id/eprint/51606/.

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This study explores the relationships that form among practitioners in the new media industry – focussing on a particular locale, Brighton, UK. An aim is to understand the meanings that work and peer relationships have for practitioners. Another is to explore how peer relationships affect practitioners' careers. Through the use of qualitative methods – semi-structured and unstructured interviews, and ethnographic observation – the research highlights the importance of locality and of interaction in shaping the meanings and practices around work and sociality in the new media industry. Drawing

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Wikström, Patrik. "Reluctantly Virtual : Modelling Copyright Industry Dynamics." Doctoral thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-478.

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<p>During the evolution of the music industry, developments in the media environment have required music firms to adapt in order to survive. Changes in broadcast radio programming during the 1950s; the Compact Cassette during the 1970s; and the deregulation of media ownership during the 1990s are all examples of changes which have heavily affected the music industry. This study explores similar contemporary dynamics, examines how decision makers in the music industry perceive and make sense of the developments, and reveals how they revise their business strategies, based on their mental models

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Guillen, Georgina, Jennifer Katan, and Bin Xu. "Behind the Scenes : Media Industry Stakeholders Collaborating Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2219.

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The aim of this research is to discover ways that multi-stakeholder platforms for collaboration can be instrumental in the efforts of the media industry to achieve compliance with sustainability. Industries have gained awareness of their responsibilities towards environmental, social and economic welfare, and the media has a powerful role within society. The media industry's behavior is reflected both through its impacts of business operations as well as media products. The premise of this research suggests that an effective platform model fosters interpersonal, stimulating and energizing conv

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Zoë, Mullard. "The application of social media in the mining industry." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/28933.

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The current discourse on public engagement in the mining industry revolves around legislated processes that drive communication and information sharing with interested parties. This discourse neither aligns with modern tools for communication nor with the reality of a highly networked society that use social media to facilitate dialogue. This thesis addresses the gap between traditional communication processes in the mining industry and social media tools that create opportunities for dialogue and information sharing. The research used a qualitative and mixed method approach to data collecti

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Yao, Becatien. "Adoption of new-media marketing in the green industry." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32840.

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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>Aleksan Shanoyan<br>Nurseries and garden centers face challenges to stay economically viable, particularly in rural areas. Their efforts to advertise horticultural products through traditional methods seem insufficient to increase their sales. Marketing through new media is receiving more attention by businesses across various industries. In order to assess whether this growing interest in new-media is applicable to the green house industry, it is important to determine their impact on business performance and t

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Zhou, Weiwen. "The Frame of Social Media in Academic and Industry." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etd/1498.

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With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualit

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Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.

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Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchan

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Ublova, Tamara. "FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162.

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The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers ac

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Olson, William Mathew. "Effectiveness and cost benefit review of multi-media training." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005olsonw.pdf.

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Vizcarrondo, Thomas E. "OWNERSHIP DIVERSITY WITHIN THE MEDIA INDUSTRY: TRENDS AND CURRENT CONDITIONS." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4464.

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This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure div

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Dugan, Brett M. "Effective Uses of Social Media Marketing in the Music Industry." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1308958604.

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Thaxton, Amber E. "The scarlet "C" media portrayal of the Christian music industry /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3246.

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Litvack, Samara Rose. "Talking Heads: How Broadcast Media Frame the Public Relations Industry." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1396.

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Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010. The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph. Exploratory research showed 15 s

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19

Burroughs, Benjamin Edward. "Streaming media: audience and industry shifts in a networked society." Diss., University of Iowa, 2015. https://ir.uiowa.edu/etd/1833.

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This dissertation examines streaming media both as a technological innovation and cultural practice that co-configures audience and industry. Strategies and tactics provide a theoretical framework for understanding streaming media. Streaming is theorized as a tactic; wherein audiences momentarily buck against the strategic logic of media conglomerates and copyright regimes. However, streaming, concomitantly, is an audience tactic and a strategic logic of an emergent streaming industry. This results in the blurring between first and third party and sanctioned and unsanctioned streaming. In this

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Harris, Jerri Lynn. "Social Media Marketing Strategies of Wine Industry Small Business Leaders." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7805.

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Ineffective marketing strategies can negatively impact business competitive advantage. Small business owners who struggle to maintain a competitive advantage are at high risk of failure. Grounded in the technology acceptance model, the purpose of this multiple case study was to explore social media marketing strategies small business leaders in the wine industry use to promote brand awareness and maximize competitive advantage. The population comprised 5 small business leaders employed with 4 wineries in the wine industry in Michigan, who effectively used social media marketing strategies to p

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Wang, Xuan. "Corporate Social Responsibility in Chinese Media Industry : A Case Study of CCTV and Tencent." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41335.

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This thesis is a case study about Corporate Social Responsibility in Chinese media industry. The implementation of CSR in state-owned media companies and private media companies are different. The role that the government play in Chinese media companies implementing CSR were barely studied before. Since this thesis is a case study, two media companies were chosen for this study. One is CCTV, a state-owned media company, another is Tencent, a private media company. Document analysis was chosen as the main method for the analysis. Stakeholder theory, corporate political connection, and meta-gove

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Corvera, Madeleine, and Karolina Johansson. "SMEs and social media : A study about how SMEs in the fashion industry should approach social media." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16792.

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Background The rules of marketing are changing all the time and companies have to develop new types of marketing to survive in the hard competition today. Technology has taken marketing in a new direction, where online marketing is the most dynamic and fast-moving field within marketing today. Social media is a part of online marketing that has increased a lot over the past years. Companies in the apparel industry are using social media frequently today as a way to communicate with their customers and are now being able to communicate and reach to their consumers to a much lower cost than ever

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Lawton, Alison. "The money industry as an extension of the culture industry: an analysis of mass media's stake in financial consumerism /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2618.

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Cupp, Nicole Leshaan. "Perceptions on the use of social media in the banking industry." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5489.

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As banks operate in a competitive environment, it is important for managers and marketers to identify how customer satisfaction and customer retention levels can be can be improved through social media aspects. Although models of customer satisfaction and customer retention have been well researched for client products/services, the literature available on social media as a marketing tool is limited in quantity compared to other more established areas of marketing. This research study reviews existing literature on the banking industry in terms of its characteristics and challenges. Literature

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Mannor, Susan. "The effect of media and the fashion industry on body image." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/326.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Arts and Sciences<br>Psychology

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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.

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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on s

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Leflay, Kathryn. "Consuming football celebrity : the global culture industry, interactive media and resistance." Thesis, Sheffield Hallam University, 2015. http://shura.shu.ac.uk/20743/.

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This thesis aimed to develop a new framework for exploring football celebrity. Drawing upon and developing Lash and Lury's (2007) model of the global culture industry, it critically explored the extent to which football celebrity can be conceptualized as a commodity image that circulates free from the human being on which it is based (Potolsky, 2006). A commonality and key weakness of studies in the area of sport celebrity is that despite evidence to the contrary, they continue to treat 'celebrity' as a human being with higher status, rather than the commercial entity that it is (Cashmore, 200

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Rogers, David Shaun. "Social Media Policy to Support Employee Productivity in the Finance Industry." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4984.

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Business leaders may see social media as a distraction for their workers; however, blocking access could lead to a reduction in productivity. Using social media technologies with knowledge workers could achieve cost reductions for payroll of 30% to 35%. The purpose of this multiple case study was to explore how business leaders used a social media policy to support employee productivity. The conceptual framework for this study was social exchange theory, which supports the notion that dyad and small group interactions make up most interactions, and such interactions enhance employees' producti

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Moodley, Kenny. "Creating Leadership Efficacy Through Digital Media in the Electricity Supply Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4082.

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Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South A

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Yu, Xiaoting. "Inclusive creativity: Wanghong economy and the Chinese social media entertainment industry." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235385/1/Xiaoting%2BYu%2Bthesis%284%29.pdf.

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This thesis analyses the development trajectory and implications of China’s online creative industry (known as wanghong) and examines both empowerment and precarity of labor in the specific context of China. Focusing on major platforms and media intermediaries, the study explores how the industry facilitates and regulates the production of mass cultural creativity within the datafication and commodification logic of platforms. The thesis considers platform governance, platform affordances, and creative labor management, serving as an extended case study of the global social media entertainment

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Frangipani, Alessia <1997&gt. "Brand, Heritage and Social Media. The Case of Alcoholic Beverage Industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21342.

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La tesi si fonda sull'analisi della recente letteratura storico di impresa relativa alla storia del brand e ricostruisce l’origine e l'evoluzione del concetto di “brand” dall'antichità a oggi, soffermandosi in particolare sulla seconda metà del '900, quando dopo la nascita della grande impresa moderna, il brand è diventato una risorsa strategica fondamentale. La prima parte della tesi ripercorre le tappe della trasformazione del marchio medievale in trademark e in seguito in brand, un’entità astratta che assume personalità e tratti quasi umani, la progressiva crescita dell'importanza di questo

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Kiley, Aleah. "Indie Inclusion?: Analyzing Diversity in the Independent Video Game Industry." Thesis, University of Oregon, 2016. http://hdl.handle.net/1794/20539.

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Research into mainstream (AAA) video games reveals a popularized form of militarized masculine entertainment that is synonymous with violence toward other men and sexualized violence toward women. The means of successful AAA game production are limited to those who have access to sophisticated game engines, advanced programming skills, and substantial financial backing. Consequently, a robust independent “indie” game industry has emerged to promote a greater range of game creation excluded from the AAA model. Drawing on political economic, feminist, and cultural studies approaches, this study

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Rayward-Smith, William John. "On buoyancy-driven flow in porous media motivated by the energy industry." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610492.

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Amin, Sandra, and Tova Sand. "Strategic leadership in the media industry - about managing today's dynamic business environment." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22792.

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I dagens snabbt utvecklande samhälle krävs det av att organisationer arbetar aktivt med att vara och förbli konkurrenskraftiga. Att använda sig av strategiskt ledarskap kan ses som ett hjälpande verktyg för att hantera den dynamiska omgivningen. Mediebranschen är en av de branscher som ständigt präglas av innovation och förändring. Syftet med föreliggande studie är att undersöka hur ledningen arbetar strategiskt för att kunna föregripa den dynamiska och oförutsägbara omvärlden. Kvalitativ metod har tillämpats och empiri har samlats in genom tio semistrukturerade intervjuer med sju chefer på sm

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Babb, Richard E. "The Community Industry: An Analysis of Reddit and /r/socialism." Bowling Green State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1616753917633653.

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Pelc, Tomáš. "Ocenění podniku GZ Media, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-202125.

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The goal of the diploma thesis is to create a business valuation based on investment value of GZ Digital Media, a.s. The date of business valuation is on 1 st January 2015 for purpose of hypothetical sale of the majority shareholder´s share. At first, diploma thesis introduces the company itself. After that, the strategic and financial analyses follows. On these analyses is determined whether the assumption of going concern is fulfilled or not. The company is valuated with the DCF entity and industry multiples methods. After that the value of majority shareholder´s share is determined.

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Zhou, Yuanzhi. "Capitalizing China's media industry : the installation of capitalist production in the Chinese TV and film sectors /." online access from Digital Dissertation Consortium, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3290456.

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Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2007.<br>Source: Dissertation Abstracts International, Volume: 68-11, Section: A, page: 4535. Adviser: Daniel Schiller. Includes bibliographical references (leaves 250-259) Available on microfilm from Pro Quest Information and Learning.

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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.

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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Mo

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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.

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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons b

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Liljeqvist, Fredrik. "Live-streaming as a marketing channel in the Swedish music industry." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961.

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The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. This has led industry professionals into searching for new and innovating ways of reimagining the business model of music distribution. Thus, the purpose of this study is to investigate the potential of video live-streaming as an add

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Ben, Yahia Abdelaziz. "ABY Interactive: A Business Plan for an Interactive Media Company." Digital WPI, 2018. https://digitalcommons.wpi.edu/etd-theses/354.

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Abstract Interactive Media and Game development are experiencing an incredible growth the recent year. Digital devices are in constant evolution, and the developers/artist are glad to unleash their full potential by creating innovative content that take advantage of those capacities. Although creation and innovation is not what is limiting this field, the business side to this industry is the biggest challenge to this kind of content. Making a good product needs a team effort, and these employees will obviously need good money for their expertise, which, means the product needs to be funded to

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Taylor, Paul. "Responding to the shock of the new : trade, technology, and the changing production axis in film, television, and new media /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/6202.

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Sweet, Eli. "Bullet on the charts beef, the media industry and rap music in America /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1123.

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Ramsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.

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Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase de

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Maccagli, Marco. "Iberian alpha - media and entertainment industry analysis." Master's thesis, 2021. http://hdl.handle.net/10362/122805.

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The purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E compan

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Oliver, Portia. "Issues in barter trade in the media industry." Thesis, 2012. http://hdl.handle.net/10210/4935.

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M.Comm.<br>Barter trade, the oldest form of exchange, is resurging in the 21st century. The traditional association of barter trade with undeveloped economies and economies in crisis has changed. Businesses and countries are realising the mutual benefits that can be derived from exchanging goods/services directly. The advent of the Internet and advances in information technology has transformed barter trade into a strategic business tool. Barter trade is especially prevalent in the media industry owing to the ‘perishable’ nature of media inventory. Studies in developed countries have researche

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Chen, Sung-Sheng, and 陳頌聖. "Media Industry and Urban Development--The Taipei case." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/23400469872751080059.

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碩士<br>國立臺北大學<br>都市計劃研究所<br>88<br>With the democratic improvement and the diversification of the political and economic environment in Taiwan, the chance for Taiwan to get touch with the world is increasing. Taiwan is also accepted to the global competitive system. “The media industry”, belonging to the field of the Modern Culture Industry, plays an important role of spreading information. Not only does it control the development of the management function of urban politics, economy, and social culture, but also helps improve urban advantage. From the view of the present status of Taiwan’s med

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Tai, Po-Fen, and 戴伯芬. "The Formatting Globalization of Media Industry-Political Economy of Global Industry in Taiwan." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/48705494023896910760.

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博士<br>國立臺灣大學<br>建築與城鄉研究所<br>88<br>The main theme of the dissertation comes takes a case study of cable industry in Taiwan from political economics to interpret the articulation between the global and local social relations. There are both external ad internal factors that are the dynamics causing the cable industry change. ''External factors'' refer to the pressures from international politics and international trade based on the advantage of techniques and markets, forces the state to draft new laws and create an environment for the flowing foreign capital to settle down. ''Internal factors'

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Chou, Te-Yu, and 周德郁. "The Study of Competitive Advantages in Media Industry Transfroming from Traditional Media Toward Digital." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kk7572.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>106<br>The traditional media has faced a great of challenges in the changing times. This industry reaches a moment that must be changed, but not certain how it will be changed. At the same time, this is also the opportunity for an optimal transformation. The support of science and technology makes the traditional media a new possibility. The content of this study is mainly for the media operators, not for the staff of the media industry. There are many factors to be considered in the change of traditional media. Hope that some relevant experiences can be broug

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Wu, Ya Ju, and 吳亞儒. "Management Model of Media Mix In Japanese Animation Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/04475744660467525660.

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碩士<br>國立政治大學<br>日本研究碩士學位學程<br>104<br>After the "Cool Japan concept" was proposed in 2003, the Japanese government has begun to take the content industry seriously. Moreover, the Koizumi government started actively to promote the concept of “cultural nation” represented by projects such as the very “Cool Japan strategic plan”. 　According to the “Content Industry’s Status and Development” reported by METI (Ministry of Economy, Trade and Industry), the market of Japanese content industry is worth about 12 trillion yen, ranking second in the world as in 2010. A part of this content industry, the

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