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Tjokrodinata, Charlie. "Utilization of New Media by Traditional Media Companies in Indonesian Media Industry." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-180675.
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The rise of social media represents a new challenge to the traditional media industry. Some traditional media companies either shy away on the idea of utilizing social media to enhance their services, but many others actually embrace this as an opportunity to reposition themselves within the industry. This study tries to figure out the extent of the proliferation of social media by the traditional players. The research approach focused on case study methodology through quantitative and qualitative methods. Record analysis of social media utilization by the traditional media companies represented the quantitative method. As many as 483 media companies from radio, television and printed media companies were sampled, they are companies under twelve national media conglomerates and one largest independent media group in Indonesia. Availability and a few simple statistics of web sites and three most popular social media platforms were recorded. The interviews with three different media companies and observations represented the qualitative method. The purpose is to understand the background motives of the social media utilization. The study reveals that utilization of web sites and social media platforms by the traditional media companies is quite extensive. The result revealed that 72% media companies have a web site, and more than 90% have Facebook accounts. Twitter, while not as popular as Facebook, still has as much as 73.6% of sampled media companies joining the platform. YouTube is the lowest of the three platforms with 27.3%. Apart from the high adoption rate, the traditional media companies also actively participate in the conversation, especially for Facebook and Twitter. The interviews showed that the extent of digitalization is quite extensive. The three media have their own digital strategy, which involved integration with their traditional platforms, customer engagement and monetization. The utilization of web and social media platforms Indonesia in general, and by the traditional media were caused by some factors such as media democratization, rising number of middle class, good economic growth, and high mobile penetration among others.<br>Uppkomsten av sociala medier representerar en ny utmaning för den traditionella medieindustrin. En del traditionella medieföretag har undvikit att använda sig av sociala medier för sina tjänster, medan andra företag har omfamnat de sociala medierna och använder sig av dem för att om möjligt ompositionera sig inom industrin. Denna studie försöker utforska spridningen av sociala medier inom traditionell media i Indonesien. Studien är genomförd som en fallstudie med användning av både kvalitativ och kvantitativ metod. En analys baserad på användningen av sociala medier av traditionella medieföretag representerar den kvantitativa metoden. Så många som 483 medier från radio, tv och tryckta medier är med i urvalet. De 483 medieföretagen i urvalet är alla antingen under ett av de tolv nationella mediekonglomeraten eller under den största oberoende mediekoncernen i Indonesien. Tillgänglighet och enkel statistik över användandet av webbplatser eller hemsidor, samt användandet av de tre mest populära sociala medierna (Twitter, Facebook och Youtube), har registrerats. Intervjuer med tre olika medieföretag samt observationer representerar den kvalitativa metoden. Syftet med studien är att förstå bakgrundsmotiven till den sociala medieanvändningen i Indonesien. Undersökningen visar att användningen av webbplatser och sociala medier av de traditionella medieföretagen är ganska omfattande. Resultaten visade att 72 % av medieföretagen har en egen hemsida, och mer än 90 % av företagen har Facebook-konton. Twitter, vilket visade sig vara mindre populärt än Facebook, visade sig fortfarande användas av så mycket som 73,6 % av företagen i urvalet. YouTube är det minst populära mediet av de tre med ett genomslag på 27,3 %. Resultaten visade inte bara på en ovanligt hög användningsfrekvens, utan de visade även på att företagen aktivt deltar i samtal med kunderna, särskilt via Facebook och Twitter. Intervjuerna visade att digitaliseringsgraden är ganska omfattande. De tre medieföretagen har sina egna digitala strategier, som innebär en integration med sina traditionella plattformar, kundengagemang och intäkter. Användningen av webbplatser och sociala medier av de traditionella medierna i Indonesien har orsakats av vissa faktorer; bland annat av en stor mediedemokratisering, ett stort antal personer i den indonesiska medelklassen, en god ekonomisk tillväxt samt av en hög mobilpenetration.
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Zambon, Ludovica <1994>. "Social media strategies in wine industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15352.
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For centuries, wine has been perceived as a commodity. It was simply a drink to have alongside the meal and it was not important how it was produced nor its taste.
In the last years wine has faced a transformation in terms of the social function it is now adopting: wine is now synonym of pleasure and sociability.
This happened also thanks to globalization and internationalization of the wine product, which has increasingly become a tool of relationship between people. Wine brings people together and drives them to share their lives with one another.
With the rapid adoption of social media by consumers, it is fundamental to investigate and consider the use of these tools wine company has and the way they interact to consumers through them. This might vary considering different product lines and geographical location.
Thus, this work will offer a comparative analysis of the current level of digital preparation and some insights in digital strategies comparing some key areas of the European wine market.
Italy (mainly the Prosecco region), Bordeaux and Strasbourg will be the focus of this analysis. A survey was developed and submitted to some wineries both in Italy and in France. The results coming from the survey have been combined together with the outcome of some visits conducted in the cellars with the people directly involved in the digital activities.
This broad point of view will lead to an analysis of the current situation of the digitalization in these two countries and will point out the effect it produces in these key areas.
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Thabethe, Nokwanda. "Reward preferences in South Africa's media industry." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59785.
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Orientation: Organisations are faced with the challenge of surviving the concentrated competitive pressures in this continuously changing domain of the work place. As a result organisations require their employees to demonstrate energy, dedication and be fully engaged in their work as the quality of human resources is of vital importance to the success of organisations, specifically in uncertain working contexts organisation operate within. The attraction, motivation and retention of skilled workers is a key strategy that must be adopted by organisations in order to remain competitive. Employee remuneration as a psychology and employee engagement concept, calls for a thorough understanding of employee needs in order to enable management to develop equitable mix in reward strategy that will enhance the realisation of the overall objective of organisations in order to ensure competitive advantage.
Research purpose: The purpose of this study is to examine context specific reward preferences in order to determine overall reward preferences of employees in the media industry in order to improve on existing reward strategies.
Motivation for the study: The focus on reward preferences has emerged as a critical element in identifying what really motivates productive behaviour within the workplace, with the intention being on how to find ways to improve performance within the world of work.
Research design approach and method: The research was a quantitative, empirical, and descriptive study of reward preferences in an industry-specific context. A self-administered survey was used as a measure and analysed using non-parametric tests to identify variances between dependent and independent groups, testing for internal consistency and non-parametric analysis of variance (ANOVA).
Main findings:
Respondents indicated base pay/salary, merit increase that is linked to personal performance, incentives & bonus, safety and security at the workplace, and market-related salary as the five most important reward components preferred by them. The results for reward preferences indicated that monthly salary (base pay) stood out as the most preferred reward category in attracting, retaining and motivating employees.
Managerial implications:
Managers in the South Africa's media industry need to investigate their organisations' rewards through the perspective of the total rewards concept used in this study in order to assess and develop equitable mix in reward strategy ensuring that they have considered all of the aspects required to attract, retain and motivate employees.
Contribution:
This study adds to the body of social science research, providing a deeper<br>Mini Dissertation (MBA)--University of Pretoria, 2017.<br>sn2017<br>Gordon Institute of Business Science (GIBS)<br>MBA<br>Unrestricted
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Rogers, David Shaun. "Internal Social Media Policy in the Finance Industry." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10749173.
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<p> Business leaders may see social media as a distraction for their workers; however, blocking access could lead to a reduction in productivity. Using social media technologies with knowledge workers could achieve cost reductions for payroll of 30% to 35%. The purpose of this multiple case study was to explore how business leaders used a social media policy to support employee productivity. The conceptual framework for this study was social exchange theory, which supports the notion that dyad and small group interactions make up most interactions, and such interactions enhance employees’ productivity. The research question was to explore how finance industry leaders are using a social media policy to enhance productivity. The target population for this study was leaders from financial companies in Charlotte, North Carolina, who have experience in using social media policies to increase employee productivity. Data collection included semistructured interviews with 9 technology leaders and company documents at two companies related to the research phenomenon. Yin’s 5-step data analysis approach resulted in 3 themes: employee productivity, communication, and open company culture. Business leaders should consider using a social media policy to engage employees to support productivity, enhance communication both externally and internally, and enrich company culture in a way that is visible to employees. Employee engagement in a social media platform to connect and communicate with people could lead to a happier workplace and encourage employees to volunteer more frequently for social good.</p><p>
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Zenerian, Eleftherios. "Work and sociality in Brighton's new media industry." Thesis, University of Sussex, 2014. http://sro.sussex.ac.uk/id/eprint/51606/.
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This study explores the relationships that form among practitioners in the new media industry – focussing on a particular locale, Brighton, UK. An aim is to understand the meanings that work and peer relationships have for practitioners. Another is to explore how peer relationships affect practitioners' careers. Through the use of qualitative methods – semi-structured and unstructured interviews, and ethnographic observation – the research highlights the importance of locality and of interaction in shaping the meanings and practices around work and sociality in the new media industry. Drawing on Bourdieu's ideas on field, habitus and capital it is suggested that the meanings practitioners attach to work are reflected in the aspirations inscribed in their habitus and the position they occupy within a geographically specific new media field. It is also suggested that social relationships among peers are constructed through interaction within Brighton's new media community where personal biographies, industrial and local cultures structure and reproduce each other. The importance of interpreting practices within intersections of fields, in which people are embedded, is also emphasised. Drawing on Goffman's ideas on the social organisation of co-presence, the logic of the new media field and the strategies that practitioners utilise – which are reflected in the ways practitioners manage their personal preserves inside a co-working organisation – is described. How career opportunities differ based on the position people occupy in the industry and how the use of different types of capitals effect career changes is also demonstrated. This study contributes to the research literature on the clustering of new media industries, to research looking at work and employment in the new media industry and, finally, to the literature on the networking practices of new media practitioners.
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Guillen, Georgina, Jennifer Katan, and Bin Xu. "Behind the Scenes : Media Industry Stakeholders Collaborating Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-2219.
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The aim of this research is to discover ways that multi-stakeholder platforms for collaboration can be instrumental in the efforts of the media industry to achieve compliance with sustainability. Industries have gained awareness of their responsibilities towards environmental, social and economic welfare, and the media has a powerful role within society. The media industry's behavior is reflected both through its impacts of business operations as well as media products. The premise of this research suggests that an effective platform model fosters interpersonal, stimulating and energizing conversations amongst stakeholders in a neutral and friendly environment. In collaboration with various media stakeholders and showcasing an existing UK-based platform, the Media CSR Forum, and in investigating its structure and membership dynamics, it was possible to gain insight of common challenges for media companies. We identified the potential for platform models to help media companies plan strategically with the Framework for Strategic Sustainable Development. Strategic planning for sustainable development can help the media industry to face the challenge that their current contribution to un-sustainability represents and become a key player for sustainable societies.
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Zoë, Mullard. "The application of social media in the mining industry." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/28933.
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The current discourse on public engagement in the mining industry revolves around legislated processes that drive communication and information sharing with interested parties. This discourse neither aligns with modern tools for communication nor with the reality of a highly networked society that use social media to facilitate dialogue. This thesis addresses the gap between traditional communication processes in the mining industry and social media tools that create opportunities for dialogue and information sharing.
The research used a qualitative and mixed method approach to data collection. Twelve social media websites were observed to assess the extent of mining-related dialogue, and 41 interviews were conducted with representatives from the public, private, academic and civil sectors to learn about the challenges and opportunities of using social media. The interviews found that 62% of respondents were using social media tools; the most popular applications were blogs, followed by social networking platforms. These platforms are being used for outreach to established supporters and networks. Industry’s use of these platforms mimics their public relations and marketing messaging approaches, whereas civil society is able to generate dialogue on a number of topics through authentic disclosure of information. Government departments have been hesitant to incorporate social media tools as they struggle to align them with regulatory structures while also presenting an authentic and credible voice. Many respondents were using a trial and error approach to implement social media, despite having identified risks of using them. Risks and challenges include the possibility of losing control of messaging and wasting time on unproven communications technology. While some mining companies are adopting social media applications to conduct public outreach, these tools have not been explicitly used for stakeholder engagement. Case studies show how mining stakeholders use social media tools and their experience provides a foundation for strategic recommendations. This research demonstrates that social media is being used for specific purposes by mining stakeholders, although there is hesitancy around perceived risks of online dialogue.
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Yao, Becatien. "Adoption of new-media marketing in the green industry." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32840.
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Master of Science<br>Department of Agricultural Economics<br>Hikaru H. Peterson<br>Aleksan Shanoyan<br>Nurseries and garden centers face challenges to stay economically viable, particularly in rural areas. Their efforts to advertise horticultural products through traditional methods seem insufficient to increase their sales. Marketing through new media is receiving more attention by businesses across various industries. In order to assess whether this growing interest in new-media is applicable to the green house industry, it is important to determine their impact on business performance and the factors driving its adoption.
Few studies report the impact of social media on nurseries and garden centers performance. The literature on technology adoption shows that network and learning effects play a critical role in agricultural technology adoption (Bandiera and Rasul, 2006; Baerenklau, 2005), while perceived ease of use and perceived usefulness have been identified as the major factors of adoption of information technology (Davis, 1989; Lorenzo-Romero et al., 2014). This study builds on the known factors of agricultural and information technology adoption to determine the key variables affecting the extent of use of new-media marketing in the green industry. Using a survey, data were collected from 161 nurseries and garden centers across the United States.
Results indicate that the network effect had a robustly, positive effect on the extent of use of new-media marketing in the green industry. The estimated network effect was statistically significant in the models using frequency of online marketing use, frequency of social media use and hours of social media use as the respective dependent variables measuring the use of new media. Other statistically significant factors include the percentage of retail sales, the perceived usefulness, and the city population. The study also found that new-media marketing, measured by the number of hours spent on social media, had a positive impact on sales for nurseries and garden centers making more than $200,000 a year.
By providing evidence of new-media marketing effectiveness, these results contradict the belief that sales do not increase immediately after a social media campaign, suggesting a low return on investment. Besides this evidence, the magnitude of the network effect and the differences in critical factors driving adoption across firm size are key information to tailor training programs and make informed policy decisions to support marketing efforts.
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Zhou, Weiwen. "The Frame of Social Media in Academic and Industry." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etd/1498.
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With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested both industry press and the job market expect professionals to understand the skills of how to master the social media platforms, especially Facebook. Finally, universities offer few courses about social media, with primary objective of marketing and communication programs focusing on teaching students to be professional in business and organizations.
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Lupo, Crystal Victoria. "Social Media Marketing Strategies in Landscape Industry Small Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5095.
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Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchange theory to explain how social behavior results from the exchange process within social media. Data collection included semistructured interviews with 4 small business owner from the landscape industry and content analysis of the social media for 4 landscape industry small businesses. Data were alphanumerically and thematically coded. Analysis revealed 4 themes: (a) marketing strategy adoption; (b) primary social media types used; (c) social media content including aspects such as service, education, and holiday posts; and (d) benefits and challenges such as social media as a low-cost marketing option for improved visibility, but with a trial-and-error learning curve. Results may be used by small businesses to improve their long-term viability through social media marketing strategies, and to improve citizens' quality of life and the local economy through increased tax revenues leading to more resources for schools, public safety organizations, and other institutions in the community.
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Wikström, Patrik. "Reluctantly Virtual : Modelling Copyright Industry Dynamics." Doctoral thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-478.
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<p>During the evolution of the music industry, developments in the media environment have required music firms to adapt in order to survive. Changes in broadcast radio programming during the 1950s; the Compact Cassette during the 1970s; and the deregulation of media ownership during the 1990s are all examples of changes which have heavily affected the music industry. This study explores similar contemporary dynamics, examines how decision makers in the music industry perceive and make sense of the developments, and reveals how they revise their business strategies, based on their mental models of the media environment.</p><p>A qualitative system dynamics model is developed in order to support the reasoning brought forward by the study. The model is empirically grounded, but is also based on previous music industry research and a theoretical platform constituted by concepts from evolutionary economics and sociology of culture. The empirical data primarily consist of 36 personal interviews with decision makers in the American, British and Swedish music industrial ecosystems. The study argues that the model which is proposed, more effectively explains contemporary music industry dynamics than music industry models presented by previous research initiatives.</p><p>Supported by the model, the study is able to show how “new” media outlets make old music business models obsolete and challenge the industry’s traditional power structures. It is no longer possible to expose music at one outlet (usually broadcast radio) in the hope that it will lead to sales of the same music at another (e.g. a compact disc).</p><p>The study shows that many music industry decision makers still have not embraced the new logic, and have not yet challenged their traditional mental models of the media environment. Rather, they remain focused on preserving the pivotal role held by the CD and other physical distribution technologies.</p><p>Further, the study shows that while many music firms remain attached to the old models, other firms, primarily music publishers, have accepted the transformation, and have reluctantly recognised the realities of a virtualised environment.</p>
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Ublova, Tamara. "FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162.
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The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers achieve higher consumer engagement that will consequently lead to more loyal customers.
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Olson, William Mathew. "Effectiveness and cost benefit review of multi-media training." Menomonie, WI : University of Wisconsin--Stout, 2005. http://www.uwstout.edu/lib/thesis/2005/2005olsonw.pdf.
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Vizcarrondo, Thomas E. "OWNERSHIP DIVERSITY WITHIN THE MEDIA INDUSTRY: TRENDS AND CURRENT CONDITIONS." Master's thesis, University of Central Florida, 2004. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4464.
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This study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the Herfindahl-Hirschman Index (HHI)--a measure of economic diversity widely used by economists as well as government regulatory agencies--is used. Suggestions are presented for the future of media and regulation to insure a competitive, diverse, and healthy media industry.<br>M.A.<br>Nicholson School of Communication;<br>Arts and Sciences<br>Communication
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Dugan, Brett M. "Effective Uses of Social Media Marketing in the Music Industry." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1308958604.
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Thaxton, Amber E. "The scarlet "C" media portrayal of the Christian music industry /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3246.
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Litvack, Samara Rose. "Talking Heads: How Broadcast Media Frame the Public Relations Industry." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1396.
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Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.
The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph.
Exploratory research showed 15 shows that included negative mentions 100% of the time. Additionally, 27 shows included zero positive mentions of either term. Of 251 speakers recorded during data analysis, 126 spoke of the industry negatively 100% of the time. American shows were most often negative. Stories about the public relations industry were most likely to reflect public relations as a two-way form of communication.
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Burroughs, Benjamin Edward. "Streaming media: audience and industry shifts in a networked society." Diss., University of Iowa, 2015. https://ir.uiowa.edu/etd/1833.
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This dissertation examines streaming media both as a technological innovation and cultural practice that co-configures audience and industry. Strategies and tactics provide a theoretical framework for understanding streaming media. Streaming is theorized as a tactic; wherein audiences momentarily buck against the strategic logic of media conglomerates and copyright regimes. However, streaming, concomitantly, is an audience tactic and a strategic logic of an emergent streaming industry. This results in the blurring between first and third party and sanctioned and unsanctioned streaming. In this dissertation, I parse out what are the nascent streaming logics within this burgeoning industry and how they constitutively shape and re-shape audiences and traditional broadcasting logics.
Five typologies of streaming serve as conceptual tools for deepening our understanding of streaming media and technology. The first is streaming as a recent technological advancement, divided into software and hardware categories. The second conceptual framework is a typology of streaming that divides streaming into first and third party sanctioned and unsanctioned streaming. The third is streaming as an emergent industry. The fourth is streaming as a discourse, and the final typology divides streaming based on geography as transnational streaming, national streaming, and diasporic streaming. All of these classifications lay the groundwork for the further conceptualization of this important and emergent socio-technical practice.
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Harris, Jerri Lynn. "Social Media Marketing Strategies of Wine Industry Small Business Leaders." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7805.
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Ineffective marketing strategies can negatively impact business competitive advantage. Small business owners who struggle to maintain a competitive advantage are at high risk of failure. Grounded in the technology acceptance model, the purpose of this multiple case study was to explore social media marketing strategies small business leaders in the wine industry use to promote brand awareness and maximize competitive advantage. The population comprised 5 small business leaders employed with 4 wineries in the wine industry in Michigan, who effectively used social media marketing strategies to promote brand awareness and maximize competitive advantage. Data were collected from semistructured interviews, company documents, and company social media platforms. Thematic analysis was used to analyze the data. Three themes emerged: customer engagement strategy, social media platform strategy, and targeted market strategy. The implications for positive social change include the potential for small business leaders in the wine industry to create jobs and support the economic development of the regional communities.
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Wang, Xuan. "Corporate Social Responsibility in Chinese Media Industry : A Case Study of CCTV and Tencent." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41335.
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This thesis is a case study about Corporate Social Responsibility in Chinese media industry. The implementation of CSR in state-owned media companies and private media companies are different. The role that the government play in Chinese media companies implementing CSR were barely studied before. Since this thesis is a case study, two media companies were chosen for this study. One is CCTV, a state-owned media company, another is Tencent, a private media company. Document analysis was chosen as the main method for the analysis. Stakeholder theory, corporate political connection, and meta-governance are the main theories used in this study. In this thesis, the analysis of implementing CSR is divided into two dimensions, internally and externally implementing CSR. The internal dimension is further analyzed in three aspects, employees and health at work, shareholders, and public welfare and charitable activities. The external dimension is further analyzed in four aspects, customers, business partners, local community, and government. The role of the government in companies implementing CSR is subsequently analyzed. The results show that in implementing CSR, state-owned media companies significantly different from private companies. State-owned media companies follow more on government’s guidance, private media companies have more freedom but they still need to build a good relationship with the government. The role of the government in both companies is different. The role of the government in state-owned media companies is like a leader, and in private media companies is like an important stakeholder.
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Corvera, Madeleine, and Karolina Johansson. "SMEs and social media : A study about how SMEs in the fashion industry should approach social media." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16792.
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Background The rules of marketing are changing all the time and companies have to develop new types of marketing to survive in the hard competition today. Technology has taken marketing in a new direction, where online marketing is the most dynamic and fast-moving field within marketing today. Social media is a part of online marketing that has increased a lot over the past years. Companies in the apparel industry are using social media frequently today as a way to communicate with their customers and are now being able to communicate and reach to their consumers to a much lower cost than ever before.Research Question: - What should a small and medium sized enterprise in the fashion industry consider when approaching social media successfully as a marketing strategy?Method: This thesis is based on a qualitative study with mainly in-depth interviews. We have held interviews with several respondents within our research field but with knowledge in different areas. We believe that this gives an overall perspective to the problem.Purpose: The purpose of this thesis is to increase our knowledge of how social media can be used as a marketing tool by SMEs in the fashion industry.Conclusions in short: Our main conclusion to the research is that to work with social medium in a successful way as a small or medium sized fashion company you need devotion. There is no ”right” way, and the strategy takes time. Everything should be well planned according to the nature of the business and the goals. Furthermore it is important to realize that social media is not focused on creating sales, but instead on building relationships and giving you as a business owner an insight to your customers’ minds.<br>Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing
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Lawton, Alison. "The money industry as an extension of the culture industry: an analysis of mass media's stake in financial consumerism /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2618.
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Cupp, Nicole Leshaan. "Perceptions on the use of social media in the banking industry." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5489.
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As banks operate in a competitive environment, it is important for managers and marketers to identify how customer satisfaction and customer retention levels can be can be improved through social media aspects. Although models of customer satisfaction and customer retention have been well researched for client products/services, the literature available on social media as a marketing tool is limited in quantity compared to other more established areas of marketing. This research study reviews existing literature on the banking industry in terms of its characteristics and challenges. Literature on customer satisfaction and customer retention as relevant to the banking industry is reviewed, as well as how social media aspects can improve customer satisfaction and customer retention. Thus the primary objective of this study is to identify the social media aspects (benefits, clients’ trust and content) that influence the intervening variable (customer satisfaction) and dependent variable (customer retention) in the banking industry. An empirical investigation was undertaken to establish whether the independent variables; namely benefits, clients’ trust and content as related to social media can possibly influence customer satisfaction and ultimately customer retention in the banking industry. A positivistic research paradigm was followed for this study. Quantitative data was gathered by distributing questionnaires to a sample of bank clients and managers. The sample size consisted of 150 bank clients and 30 bank managers in the Nelson Mandela Metropolitan area in South Africa. The questionnaires were statistically analysed using the computer programmes Microsoft Excel and Statistica Version 12.0. The validity of the study was measured by utilising Exploratory Factor analysis. Cronbach’s Alpha correlation coefficients were calculated to measure the reliability and internal consistency of the measurement instrument of this study. Data was analysed in four phases. Descriptive statistics concerning the respondents and variables were calculated for this study. The validity of the measuring instrument was tested by performing EFA to consider construct validity. Thereafter, the internal reliability of the data was assessed using Cronbach’s Alpha correlation coefficients. Pearson’s product-moment correlation coefficients and multiple regression analyses were calculated. Through multiple regression calculations, the relationships predicted by the four hypotheses were analysed. Finally, t-tests and analysis of variance (ANOVA) tests were conducted. The empirical investigation revealed that significant positive relationships exist between the independent variables benefits, trustworthy content and the intervening variable customer satisfaction, as well as between these two independent variables and the dependent variable customer retention. From the empirical results it was concluded that if banks offer benefits and trustworthy content to their clients through social media channels, clients are likely to be satisfied with and retained by their bank. This study established and confirmed the significant positive relationship that exists between customer satisfaction and customer retention in the banking industry. All bank managers and marketers will benefit from the empirical results as well as the recommendations of this study on how to improve customer satisfaction and customer retention through social media channels which will ultimately improve the performance of banks.
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Mannor, Susan. "The effect of media and the fashion industry on body image." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/326.
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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Arts and Sciences<br>Psychology
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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.
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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on social media published by marketing journals, the body of research is rapidly developing. But despite the growing interest, there are no specific theories that focus on social-media marketing in the fashion industry, and limited empirical research exists on the implications of social media in the fashion sector overall. Research in this area has the potential to inform both further study and practice in relation to the use of social media in fashion-marketing communications. This study explores the development, implications and impact of social media as a part of marketing communications in the fashion industry through case studies and key-informant interviews. In particular, the aim is to build an empirically grounded framework that enables the understanding, explanation and description of the process of building a social-media strategy. The findings arising from this research can help practitioners and managers to make sense of the social-media environment and better understand how to design social-media activities and effectively use social media in marketing communications. As the field is emerging, the methodologies, theories and their application are likely to evolve considerably.
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Leflay, Kathryn. "Consuming football celebrity : the global culture industry, interactive media and resistance." Thesis, Sheffield Hallam University, 2015. http://shura.shu.ac.uk/20743/.
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This thesis aimed to develop a new framework for exploring football celebrity. Drawing upon and developing Lash and Lury's (2007) model of the global culture industry, it critically explored the extent to which football celebrity can be conceptualized as a commodity image that circulates free from the human being on which it is based (Potolsky, 2006). A commonality and key weakness of studies in the area of sport celebrity is that despite evidence to the contrary, they continue to treat 'celebrity' as a human being with higher status, rather than the commercial entity that it is (Cashmore, 2002). Through the analysis of football celebrity representation and consumption, the study critically investigated the various ways in which the football celebrity commodity is drawn upon as a cultural resource. Amidst discussions about the democratisation of media and assumed levels of audience agency, it particularly interrogated how power is played out in increasingly complex ways in both online and off-line environments (Abercrombie and Longhurst, 1998).In order to account for the contingency and ambiguity of celebrity, the study used a novel methodological approach, dubbed by Lash and Lury (2007) as 'tracking the object'. Given that this method has not been used previously in the sociology of sport, its use is considered to be a unique contribution to literature. Specifically, this methodological and epistemological approach involved a detailed and critical media analysis of football celebrity in both grass roots and corporate media, including: tabloid and broadsheet newspapers; the documentary Being Liverpool; the social networking site Twitter and alternative fan sites; and Not Just a game and Kickette. In critical response to Beer's (2008) assertion that it is also important to consider the intersection of mediated engagement and its integration into the socio-scape, the researcher also conducted four focus groups in order to explore the ways that football celebrity is drawn upon to make sense of salient social issues and debates. In line with trends within the third generation of audience studies, the thesis aimed to investigate the place of football celebrity in everyday life. This focused specifically on the ways in which the audience drew upon football celebrity as a cultural resource and to what extent their consumption could be considered a form of resistance to dominant discourses of capitalism, gender, race and sexuality. It was argued that there were contradictions in both the representation and consumption of football celebrity. It is demonstrated that, characteristically, it is these contradictory elements that constitute an important aspect of the appeal of the football celebrity resource. It was evident that in the analysis of corporate media in particular, there were clear examples of audience labour as the audience were coopted to create content that could be used for various corporations to make a profit. The analysis of grassroots media did however highlight instances where the audience were clearly active and capable of creating potentially culturally resistant texts. It was suggested that future research should therefore seek to critically analyse texts produced by both grassroots and corporate media.
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Rogers, David Shaun. "Social Media Policy to Support Employee Productivity in the Finance Industry." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4984.
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Business leaders may see social media as a distraction for their workers; however, blocking access could lead to a reduction in productivity. Using social media technologies with knowledge workers could achieve cost reductions for payroll of 30% to 35%. The purpose of this multiple case study was to explore how business leaders used a social media policy to support employee productivity. The conceptual framework for this study was social exchange theory, which supports the notion that dyad and small group interactions make up most interactions, and such interactions enhance employees' productivity. The research question was to explore how finance industry leaders are using a social media policy to enhance productivity. The target population for this study was leaders from financial companies in Charlotte, North Carolina, who have experience in using social media policies to increase employee productivity. Data collection included semistructured interviews with 9 technology leaders and company documents at two companies related to the research phenomenon. Yin's 5-step data analysis approach resulted in 3 themes: employee productivity, communication, and open company culture. Business leaders should consider using a social media policy to engage employees to support productivity, enhance communication both externally and internally, and enrich company culture in a way that is visible to employees. Employee engagement in a social media platform to connect and communicate with people could lead to a happier workplace and encourage employees to volunteer more frequently for social good.
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Moodley, Kenny. "Creating Leadership Efficacy Through Digital Media in the Electricity Supply Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4082.
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Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South Africa. The rationale for the target population was their success in implementing transformational leadership strategies to promote the use of digital communication to mitigate the risk of electricity-related shutdowns. Data collection included semistructured interviews, direct observations with 14 participants, archival records/materials, and documents. Saldana's sequence of coding and data analysis technique using thematic coding and content analysis were used to determine specific themes and patterns derived from the 3 data sources. Based on methodological triangulation, 4 emergent themes evolved: business sustainability, digital media, electricity-related product recall crisis, and leadership efficacy that would assist leaders in growing a sustainable business in the electricity supply industry. The results of this study may contribute to positive social change by providing leaders with transformational leadership strategies for embracing digital media to ensure the industry's sustainability. This in turn would encourage improved economic activity, broad-based black economic empowerment, investments in health, education, environmental issues, and business opportunities for small businesses.
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Yu, Xiaoting. "Inclusive creativity: Wanghong economy and the Chinese social media entertainment industry." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235385/1/Xiaoting%2BYu%2Bthesis%284%29.pdf.
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This thesis analyses the development trajectory and implications of China’s online creative industry (known as wanghong) and examines both empowerment and precarity of labor in the specific context of China. Focusing on major platforms and media intermediaries, the study explores how the industry facilitates and regulates the production of mass cultural creativity within the datafication and commodification logic of platforms. The thesis considers platform governance, platform affordances, and creative labor management, serving as an extended case study of the global social media entertainment industry.
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Frangipani, Alessia <1997>. "Brand, Heritage and Social Media. The Case of Alcoholic Beverage Industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21342.
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La tesi si fonda sull'analisi della recente letteratura storico di impresa relativa alla storia del brand e ricostruisce l’origine e l'evoluzione del concetto di “brand” dall'antichità a oggi, soffermandosi in particolare sulla seconda metà del '900, quando dopo la nascita della grande impresa moderna, il brand è diventato una risorsa strategica fondamentale. La prima parte della tesi ripercorre le tappe della trasformazione del marchio medievale in trademark e in seguito in brand, un’entità astratta che assume personalità e tratti quasi umani, la progressiva crescita dell'importanza di questo "intangible asset" per le imprese fino ai tempi più recenti. Ad oggi, la gestione del brand costituisce una parte fondamentale nel processo di acquisizione di segmenti di mercato e di potenziali clienti e la chiave della competitività aziendale. La seconda parte della tesi approfondisce il caso dell'industria delle bevande alcoliche tracciando il percorso della creazione dei grandi nomi del settore e descrivendo le diverse sfide che hanno dovuto affrontare nel tempo fino a diventare i brand leader del mercato. L’ultima parte del lavoro si concentra su i brand di un tipo di bevanda alcolica specifica, il vino Porto. Facendo riferimento alla letteratura esistente, questa sezione ricostruisce la storia del vino Porto nelle sue particolarità, identificando le difficoltà che i produttori hanno dovuto superare per rimanere brand competitivi negli anni e mostrando come l’eredità del passato sia fondamentale ancora oggi per la loro sopravvivenza.
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Kiley, Aleah. "Indie Inclusion?: Analyzing Diversity in the Independent Video Game Industry." Thesis, University of Oregon, 2016. http://hdl.handle.net/1794/20539.
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Research into mainstream (AAA) video games reveals a popularized form of militarized masculine entertainment that is synonymous with violence toward other men and sexualized violence toward women. The means of successful AAA game production are limited to those who have access to sophisticated game engines, advanced programming skills, and substantial financial backing. Consequently, a robust independent “indie” game industry has emerged to promote a greater range of game creation excluded from the AAA model. Drawing on political economic, feminist, and cultural studies approaches, this study seeks to trace the emergent trends and dynamics in the indie industry and analyzes common practices, strategies, and discursive themes of the Independent Games Festival (IGF), their hosting event, GDC, and their parent company UBM. This thesis contributes to media industry studies, game studies, and critical theory and highlights how economic logics shape social relations and influences processes of cultural change.
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Rayward-Smith, William John. "On buoyancy-driven flow in porous media motivated by the energy industry." Thesis, University of Cambridge, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.610492.
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Amin, Sandra, and Tova Sand. "Strategic leadership in the media industry - about managing today's dynamic business environment." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22792.
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I dagens snabbt utvecklande samhälle krävs det av att organisationer arbetar aktivt med att vara och förbli konkurrenskraftiga. Att använda sig av strategiskt ledarskap kan ses som ett hjälpande verktyg för att hantera den dynamiska omgivningen. Mediebranschen är en av de branscher som ständigt präglas av innovation och förändring. Syftet med föreliggande studie är att undersöka hur ledningen arbetar strategiskt för att kunna föregripa den dynamiska och oförutsägbara omvärlden. Kvalitativ metod har tillämpats och empiri har samlats in genom tio semistrukturerade intervjuer med sju chefer på små medieföretag i Malmöregionen. Studien grundar sig i ett flertal teorier som behandlar strategi och strategiskt ledarskap sett ur ett chefsperspektiv. Cheferna beskriver hur de förhåller sig till den yttre omgivningen respektive den inre organisationen vid utformandet av strategier och hur de ser på strategiskt ledarskap i branschen. Företag som strävar efter att utvecklas bör med fördel skapa sig en balans mellan stabilitet inåt i organisationen och en flexibilitet utåt där de vågar anpassa sig efter marknadens förutsättningar och krav.
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Babb, Richard E. "The Community Industry: An Analysis of Reddit and /r/socialism." Bowling Green State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1616753917633653.
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Pelc, Tomáš. "Ocenění podniku GZ Media, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-202125.
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The goal of the diploma thesis is to create a business valuation based on investment value of GZ Digital Media, a.s. The date of business valuation is on 1 st January 2015 for purpose of hypothetical sale of the majority shareholder´s share. At first, diploma thesis introduces the company itself. After that, the strategic and financial analyses follows. On these analyses is determined whether the assumption of going concern is fulfilled or not. The company is valuated with the DCF entity and industry multiples methods. After that the value of majority shareholder´s share is determined.
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Raita, Anca-Alexandra, and Aikaterini Gavrielatou. "The Social Media Influencer Effect on Consumers' Behavior : A qualitative study on macro social media influencers within the cosmetic industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448052.
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This thesis is aiming at investigating how macro social media influencers are affecting the consumer’s behavior of an individual within the cosmetic industry, with the outlined question: How do macro social media influencers affect consumers' behavior in the cosmetics industry? This thesis considers notions within community, social media influencers and consumers’ behavior field. An abductive qualitative research approach has been selected for this research, where data was gathered through individual semi-structured interviews, semi-structured focus groups, and semi-structured observations. Moreover, collected data from the individual and focus groups was analyzed based on the thematic coding approach, as well as in accordance with the presented analytical framework. The thesis concludes that macro social media influencers affect consumers’ behavior through their content and formed communities, to consume more and repeatedly, desire to reach a certain experience through consumption or behave in a certain manner individually or collectively.
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Zhou, Yuanzhi. "Capitalizing China's media industry : the installation of capitalist production in the Chinese TV and film sectors /." online access from Digital Dissertation Consortium, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3290456.
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Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2007.<br>Source: Dissertation Abstracts International, Volume: 68-11, Section: A, page: 4535. Adviser: Daniel Schiller. Includes bibliographical references (leaves 250-259) Available on microfilm from Pro Quest Information and Learning.
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Phung, Lena, and Luning Qin. "Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39848.
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Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. Purpose: The aim of the thesis is to investigate which type of influencers would be more influential in promotion of beauty product categories. Furthermore, the study intends to research on consumers’ review habits, preferred traits of influencers and reasons behind the actions. Method: To accomplish the purpose of this study, we conducted an abductive approach by the aid of both qualitative and quantitative data. The data was gathered through a questionnaire and a focus group, primarily among students in international universities. This in order to reach out to young people with different nationalities since it is an international study. Conclusion: Top influentials and narrative experts are shown to be more efficient for influencer marketing in the beauty industry especially when they are perceived trustworthy. Additionally, we found that the influencers have an impact on the consumers most when it comes to information search and the evaluation of alternatives.
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Liljeqvist, Fredrik. "Live-streaming as a marketing channel in the Swedish music industry." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961.
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The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. This has led industry professionals into searching for new and innovating ways of reimagining the business model of music distribution. Thus, the purpose of this study is to investigate the potential of video live-streaming as an addition to the current social media channels used to market artists. This was done through looking into what industry professionals think of the subject in terms of strategic reasoning and potential, observing an interactive live-stream with a Swedish boy band, and a questionnaire directed towards end-users and listeners of Swedish popular artists to define what their stance is towards music-related social media in general, and live-streaming in particular. The findings show that live-streaming certainly has a gap to fill in the social media tool-box at music companies through facilitating the defining process of superfans based on data analysis gathered from live-stream consumers, and that the channel has potential to create engagement beyond that of other social media platforms. Furthermore, end-users want to consume more live-stream content from Swedish artists. They want content that feels more personal and revealing, while utilizing the abstract feeling of “here and now” in order for it to be more interesting than other content on social media - something that the music industry professionals agree is important in live-streamed music content.<br>Musikbranschen är en av de branscher där digitaliseringen av innehålls- och distributionskanaler haft störst påverkan. Industrins inkomst skiftar från att huvudsakligen komma från fysiska till digitala kanaler samtidigt som musikbranschen har den största närvaron och de mest populära kontona i praktiskt taget alla sociala medier - musikindustrins nuvarande tillstånd är förändring. Detta har lett branschfolk in i letandet efter nya och innovativa sätt att återuppfinna affärsmodellen för musikdistribution. Således är syftet med denna studie att undersöka potentialen för video live-streaming som ett tillägg till de nuvarande sociala media-plattformar som används för att marknadsföra artister. Detta gjordes genom att titta på vad branschfolk tycker om ämnet vad gäller strategiska resonemang och potential, observera en interaktiv live-stream med ett svenskt pojkband, samt en enkät riktad till användare och lyssnare av svenska populära artister för att definiera vad deras inställning är till musikrelaterat innehåll i sociala medier i allmänhet, och live-streaming i synnerhet. Resultaten visar att live-streaming har en lucka att fylla i musikföretagens sociala medier-verktygslåda genom att underlätta definitionsprocessen av superfans baserat på dataanalys som samlats in från lives-streams, och att kanalen har potential att skapa engagemang utöver det som genereras av andra sociala medierna. Dessutom vill användare konsumera mer live-stream-innehåll från svenska artister. De vill ha innehåll som känns mer personligt och avslöjande, samtidigt som man utnyttjar den abstrakta känsla av "här och nu" för att det ska vara mer intressant än annat innehåll på sociala medier - något som musikindustrins yrkesverksamma också tycker är viktigt i live-streamat musikinnehåll.
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Ben, Yahia Abdelaziz. "ABY Interactive: A Business Plan for an Interactive Media Company." Digital WPI, 2018. https://digitalcommons.wpi.edu/etd-theses/354.
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Abstract Interactive Media and Game development are experiencing an incredible growth the recent year. Digital devices are in constant evolution, and the developers/artist are glad to unleash their full potential by creating innovative content that take advantage of those capacities. Although creation and innovation is not what is limiting this field, the business side to this industry is the biggest challenge to this kind of content. Making a good product needs a team effort, and these employees will obviously need good money for their expertise, which, means the product needs to be funded to make it happen. In this context I find myself in the perfect position for this kind of adventure as I both love games and I like to play the role of the entrepreneur/problem solver. As a Fulbright scholar I feel my self-obligated to help my country back with all the knowledge and the opportunities I got offered by coming here and learning from U.S professionals in the industry This brings us to the core of this thesis, by doing a Co-op job in Petricore, shadowing its CEO and surrounding myself by a huge community of professionals from the industry, researching the best way to start my own startup €œABY€� in the same industry in Tunisia. I will also using auto ethnography and interviews to collect relevant data in an ultimate goal of building a lightweight business plan to guide me in starting this adventure in my home country.
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Sweet, Eli. "Bullet on the charts beef, the media industry and rap music in America /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1123.
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Ramsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.
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Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase decision (Evans, 2010). Continental Tyre South Africa (CTSA), a local tyre manufacturer, is embarking on a social media marketing strategy. No other local tyre manufacturer has a presence on social media platforms. As a result CTSA would have first mover advantage. The main objective of the research that follows is to establish if South African tyre purchasers are supportive of social media as an online research tool to learn more about tyre brands. The significance of this research study is that marketing communications has taken on a different dimension with the growth of online market places and the natural step for CTSA is to engage in social media marketing. The literature review revealed that many modern consumers sought peer advice over social networks thus social media has promoted consumer-to-consumer communication and has made it possible for consumers and brands to interact with each other (Mangold and Faulds, 2009). It was concluded that whilst social media marketing presents marketers with a more cost effective form of marketing, further research regarding South African’s online purchasing activities would be required to assess if the time, money and resources required to manage social media marketing for CTSA would be beneficial to the organisation. As a result a qualitative empirical study was conducted by means of a questionnaire. The research elements were broken down into three segments; the internet and social media, consumer-brand engagement and online iv recommendations. The research revealed that social media marketing is an appropriate strategy for CTSA. The main findings further revealed that CTSA would need to engage in an aggressive traditional marketing campaign in order to drive consumers to engage in the social media campaigns. Strategies must include dedicated social media fan pages, online banners, and online advertisements. Based on the research analysis it is recommended that that most appropriate social media platforms for CTSA to launch social media marketing activities are Facebook and Twitter.
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Maccagli, Marco. "Iberian alpha - media and entertainment industry analysis." Master's thesis, 2021. http://hdl.handle.net/10362/122805.
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The purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E companies and propose new methods to manage them. Our findings suggest that the Media industry is suffering from new competitors, which are mainly providing online services. Traditional ESG seems not to be material for this industry, so we elaborate new metrics that can enhance the value generated by Media Companies.
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Oliver, Portia. "Issues in barter trade in the media industry." Thesis, 2012. http://hdl.handle.net/10210/4935.
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M.Comm.<br>Barter trade, the oldest form of exchange, is resurging in the 21st century. The traditional association of barter trade with undeveloped economies and economies in crisis has changed. Businesses and countries are realising the mutual benefits that can be derived from exchanging goods/services directly. The advent of the Internet and advances in information technology has transformed barter trade into a strategic business tool. Barter trade is especially prevalent in the media industry owing to the ‘perishable’ nature of media inventory. Studies in developed countries have researched the growth of barter trade and its related benefits, difficulties and associated attitudes. No comparable studies were found for South Africa and therefore the primary objective of this study was to establish the extent to which barter trade was utilised in the media industry in South Africa and its associated benefits, difficulties and management practices.
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Chen, Sung-Sheng, and 陳頌聖. "Media Industry and Urban Development--The Taipei case." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/23400469872751080059.
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碩士<br>國立臺北大學<br>都市計劃研究所<br>88<br>With the democratic improvement and the diversification of the political and economic environment in Taiwan, the chance for Taiwan to get touch with the world is increasing. Taiwan is also accepted to the global competitive system. “The media industry”, belonging to the field of the Modern Culture Industry, plays an important role of spreading information. Not only does it control the development of the management function of urban politics, economy, and social culture, but also helps improve urban advantage. From the view of the present status of Taiwan’s media, it is found that most media is concentrated in Taipei, and tells us that there is some connections between the urban development and media. Besides, the Taiwan media in the world-wide Chinese market have a lot of competitive advantages. However, there is little research that is related to urban media development, space planning, the spatial development strategy and the industrial policy.
Therefore, this research is based on the importance of the media industry improving the urban management function. From the angle of industry and spatial development, it discusses the interaction between the media and urban development. By focusing on the present status of spatial development of media industry in Taipei, it analyzes the reason and attribute of the industrial concentration. According to the advantage of Taiwan’s media, it also suggests the spatial strategy for the industrial development to improve the global competitive advantages of Taiwan or Taipei.
This research is analyzed by the related statistic material and in-depth interview. First, it compares the managemental function of Taiwan’s major cities. It is found that the managemental level of Taipei is the highest. This provides a good circumstance for media. As a result, industrial “centralization” concentrates in Taipei. However, because of the differences in urban hierarchy and information attibutes, different media is characterized as “hierarchicalization.” The spatial centralization of the media industry in Taipei is not only caused by the conglomeration economies, but also by the non-economic factors, including the networked interaction, the relationship between the social group, the spatial concentration of the media, and embeddedness phenomena are formed. According to Taiwan’s competitive advantages of media in world-wide Chinese market, the results discussed to policy implications of the spatial planning to for the media industry and suggest the role of government .
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Tai, Po-Fen, and 戴伯芬. "The Formatting Globalization of Media Industry-Political Economy of Global Industry in Taiwan." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/48705494023896910760.
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博士<br>國立臺灣大學<br>建築與城鄉研究所<br>88<br>The main theme of the dissertation comes takes a case study of cable industry in Taiwan from political economics to interpret the articulation between the global and local social relations. There are both external ad internal factors that are the dynamics causing the cable industry change. ''External factors'' refer to the pressures from international politics and international trade based on the advantage of techniques and markets, forces the state to draft new laws and create an environment for the flowing foreign capital to settle down. ''Internal factors'' refer to the growth of specific mode of production based on local learning on the position of division of international labor in the context of Taiwan economic and political development, cable TV market expends.
From technique, state and capital three dimensions, the dissertation deals with the issues in glocaliztion. First, it shows that the technique evolution in cable television industry. In Taiwan, the technique development in cable television fellows the development of global media technique. From the mode of development, I see the historical process of technique evolution in cable television based on the conjunction of the change on position in the international division of labor. And from the mode of production, I find the specific social condition to support the cable TV production.
Second, state plays an important role between global and local relations. State neither intensifies nor weakens its power in globaliztion period. In stead, state makes a sense when and how to play different roles to deal with both the crisis of legitimation and capital accumulation. It also uses the licensed institution to lead the direction of skills and capital. Meanwhile, state also negotiates with different interest groups, finishes the law that admits previous illegal cable television managers to survive temporarily. The active role of state in Taiwan restructures the power distribution in central and local government responsing to the dynamics of global and local.
Finally, the focus is on how the different kinds of capital flows, transfers and unites with each other, both in channels and systems markets. In the cable television develop process, independent channels and systems oriented from local politics and economics are increasing to give way to the enterprises which are integrated from small local capitals and connected with global capital. But the process of market concentration in Taiwan cable industry based on the locality shows an aspect of glocalization.
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Chou, Te-Yu, and 周德郁. "The Study of Competitive Advantages in Media Industry Transfroming from Traditional Media Toward Digital." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kk7572.
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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>106<br>The traditional media has faced a great of challenges in the changing times. This industry reaches a moment that must be changed, but not certain how it will be changed. At the same time, this is also the opportunity for an optimal transformation. The support of science and technology makes the traditional media a new possibility. The content of this study is mainly for the media operators, not for the staff of the media industry. There are many factors to be considered in the change of traditional media. Hope that some relevant experiences can be brought to the direction and suggestions of the media industry.
The study found several changes in seven traditional media cases. The New York Times; The Washington Post; Quartz: The Atlantic; Apple Daily; UDN; CommonWealth Magazine and Business Weekly.
Considering to the key elements of traditional media revenue growth, there are six major findings. The first, content forms; The second, brand power; The third, the production method is more flexible; The fourth, marketing ability: Facebook, Google, Line, Instagram, Twitter, WeChat public account, the community and platform of the promoted content or service need to really understand the operation method and increase the reach rate; The fifth, the way to transfer diversity: website, APP, eDM, newsletter, mailing, physical activities; The last not the least, business models.
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Wu, Ya Ju, and 吳亞儒. "Management Model of Media Mix In Japanese Animation Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/04475744660467525660.
Full textAbstract:
碩士<br>國立政治大學<br>日本研究碩士學位學程<br>104<br>After the "Cool Japan concept" was proposed in 2003, the Japanese government has begun to take the content industry seriously. Moreover, the Koizumi government started actively to promote the concept of “cultural nation” represented by projects such as the very “Cool Japan strategic plan”.
According to the “Content Industry’s Status and Development” reported by METI (Ministry of Economy, Trade and Industry), the market of Japanese content industry is worth about 12 trillion yen, ranking second in the world as in 2010. A part of this content industry, the anime industry, is popular all around the world, as this art form has gained numerous followers over the years. Therefore, as Japanese government realizes that the anime industry may hold a huge market potential with international competitiveness, the anime industry started to obtain importance within Japan.
Regarding the marketing schemes, differently from the American’s promotion strategies, Japanese anime industry uses multivariate mass media and transplanting platforms in order to make the content available in multiple forms, also the advertising is done as widely as it is possible, in order to make consumers desire more. This kind of business strategy works out satisfactorily in the domestic environment, and this model has also became a unique business model that belongs to Japan.
This thesis starts with a description on the birth of the Japanese anime industry, pointing to the composition and operation of Animation Production Committee.
Subsequently, it attempts to explain how the ‘Media Mix’ model’s composition and operation affects the market, and what kind of advantages can Media Mix model brings to affiliate enterprises. Lastly, it addresses the unresolved problems and how this model can be improved in the future.
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Lu, Pei-Yen, and 盧培燕. "A Study on Media Reports for Digital Content Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/j9878m.
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碩士<br>銘傳大學<br>傳播管理研究所碩士在職專班<br>95<br>The global industry market of digital content exceeded the market of manufacture in recent years. In European countries, the US, Japan, and Korea, digital content, deemed “soft power”, is taken as the nation’s competitiveness. In addition, the development of internet and satellite broadcast brings a big demand in digital content. The high value-added feature of digital content industry attracts everyone’s attention. In the days of information booming, the quantity of messages increases rapidly in many kinds of media carriers. Therefore, a good way to evaluate how the authorities look on the development of digital content industry, besides keeping an eye on governmental industry policies, is the intensity of the report by the media.
Executive Yuan approved “Act of enhancing digital content industry promotion” in May in 2002. In this research, domestic news about digital content industry was collected and analyzed, to realize what points the media concerned while they reported news about governmental promotion policies and industry situations. The quantity is taken as an index to reflect the level how the media concern, while the quality is another indicator to show how the industry realize and utilize the governmental resource.
Findings showed that the numbers of news in digital content from 2002 to 2006 had decreasing trends both in “Economic Daily News” and “Commercial Times”. With respect to the news contents beyond six governmental operation frameworks, more insightful reports appeared in three categories of laws, finance, and human resource. On the promotion side, more reports were related to animation and game industries. Official policy news provided by the government was frequently written at important pages, such as combined news. Policy news from the industries by journalists mainly appeared in pages of industry, finance, and advertisement. It showed conservative in digital content reports that the journalists tend to take a more neutral attitude than a positive one. The authorities have the obligation to create a prosperous atmosphere for the digital content industry, and to extend the social business in media agencies. It is expected that the domestic and international resource merge into digital content industry and will achieve the vision of “The Center of Development, Design, and Manufacture of Digital Content Industry in Asia Pacific Region”.
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Lee, Chi-en, and 李謙. "The factors of Taiwan media industry''s organizational change." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/d2zctq.
Full textAbstract:
碩士<br>國立中山大學<br>傳播管理研究所<br>95<br>Topic of the organizational change, the target who the scholar has studied all the time, under the environment of keen competition, enterprises are with the adjustment of the management tactics, encourage sharing and innovating, set up key ability in order to seek survival again. This research carries on the positive research to the media industry industry person of Taiwan. Probe into knowledge sharing, encourages innovations, market pressure, the intensity of environmental change degree, competition and impact on organizational change of dynamic ability.
The result of study shows: knowledge share and is it have a apparent one to influence to Taiwan organizational change, media of industry to innovate, show the organization inclining to share knowledge and encourage innovations, will influence the media of Taiwan to organize to emerge to improve; market pressure have a apparent one to influence to Taiwan organizational change, media of industry, show if there are specific trends to some technology on the market that the media organization of Taiwan is in, will influence the media of Taiwan to organize this of adopting to depend on new technology; dynamic competition have a apparent one to influence to Taiwan organizational change, media of industry, it is violent in the environmental change that the media organization of Taiwan is in to show, the competition is high in intensity, it influences the media of Taiwan to organize to emerge to improve to know.