Dissertations / Theses: 'Media framing effects'

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Tian, Yufeng. "Chinese National Identity and Media Framing." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6965.

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This study explored the relationship between Chinese national identity and media framing and priming effect by combining the two paradigms, the literature of group identity and the discourses of media cognitive effect. Extending social identity theory (Tajfel, 1981), self-categorization theory (Turner, et al., 1987) and subjective group dynamics theory (Marques, Paez, & Abrams, 1998), the current study drew the distinction between descriptive (cognitive/perceptual) and prescriptive (affective/subjective) fit of the social norms that contributed to social identity. After deliberating the macro concept (the ascribed vs. acquired) of a national identity (Westle, 2014), as well as the social, political, economic and cultural conditions in China, the structure of Chinese national identity (CNI) were delineated by three content-based categories: the meta-structure of the ethnic-cultural (MEC), the flexible ethnic-cultural (FEC), and the civic-institutional (CI) component, with each of which possessed the dichotomy of psychological dimension. The 3×2 matrix of Chinese national identity was hypothesized to have an impact, with structural variation, on evaluative judgments of alternative media frames of stories involving international disputes in China. To maximize internal and external validity, the empirical data had been collected through an online survey experiment with a sample size of 738. The theoretically argued relationship between the CNI, media framing, and the evaluative judgment was in accordance with the results derived from a series structural equation modeling analyses.

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Beaulieu, Daniel Ryan. "A Framing Analysis: The NBA's "One-And-Done"Rule." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/4288.

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In 2006, the NBA introduced the "one-and-done" rule that restricted high school graduates to enter directly into the NBA draft following high school. In turn, a high school prospect would essentially now have the option of playing professionally elsewhere (most likely overseas), enter the NBA's Developmental League, or play NCAA basketball. The rule has proved to be quite controversial, as it has had a great effect on both NBA and NCAA basketball, as well as the players. Various media outlets have been quite vocal not only about the rule itself, but the perceived effects it has had on both collegiate and professional basketball. This study will utilize framing theory to explore the way the media has presented the issue to the public, its causal interpretation, any moral evaluations necessary, and any solutions to the problem. This study will utilize a content analysis to analyze not only the media's presentation of the rule, but also what frames have been formed pertaining to the rule's successes and failures. The study will also aim to give a greater understanding of how the basketball media form frames.

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Bi, Chang. "The Framing of Online Commenting: Commenting Effects on Audiences’ Perceptions of A Public Health Issue in the Context of Social Media." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1437758835.

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Song, Hyun-Joo. "The effects of media framing of political conflicts on party identification and political participation." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/5827.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2005.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (November 27, 2006) Vita. Includes bibliographical references.

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Holody, Kyle J. "CONSTRUCTING THE END: FRAMING AND AGENDA-SETTING OF PHYSICIAN-ASSISTED SUICIDE." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1305663580.

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Saksena, Mita. "Framing Infectious Diseases and U.S. Public Opinion." FIU Digital Commons, 2011. http://digitalcommons.fiu.edu/etd/516.

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The United States has been increasingly concerned with the transnational threat posed by infectious diseases. Effective policy implementation to contain the spread of these diseases requires active engagement and support of the American public. To influence American public opinion and enlist support for related domestic and foreign policies, both domestic agencies and international organizations have framed infectious diseases as security threats, human rights disasters, economic risks, and as medical dangers. This study investigates whether American attitudes and opinions about infectious diseases are influenced by how the issue is framed. It also asks which issue frame has been most influential in shaping public opinion about global infectious diseases when people are exposed to multiple frames. The impact of media frames on public perception of infectious diseases is examined through content analysis of newspaper reports. Stories on SARS, avian flu, and HIV/AIDS were sampled from coverage in The New York Times and The Washington Post between 1999 and 2007. Surveys of public opinion on infectious diseases in the same time period were also drawn from databases like Health Poll Search and iPoll. Statistical analysis tests the relationship between media framing of diseases and changes in public opinion. Results indicate that no one frame was persuasive across all diseases. The economic frame had a significant effect on public opinion about SARS, as did the biomedical frame in the case of avian flu. Both the security and human rights frames affected opinion and increased public support for policies intended to prevent or treat HIV/AIDS. The findings also address the debate on the role and importance of domestic public opinion as a factor in domestic and foreign policy decisions of governments in an increasingly interconnected world. The public is able to make reasonable evaluations of the frames and the domestic and foreign policy issues emphasized in the frames.

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Vultee, Fred. "Securitization as a theory of media effects the contest over the framing of political violence /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4792.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 14, 2007) Vita. Includes bibliographical references.

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Svensson, Patrik. "Explaining Protective Trade Policies: Political Economy, Trade and Media Effects." Thesis, Linköping University, Department of Management and Economics, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2012.

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This paper draws on communications research to complement existing models of the political economy of trade policy by introducing the role of media as an institution interacting with policy makers, special interest groups and the public, influencing the formulation of policy and supporting a bias towards protective trade policies. Through the concepts of framing and perceived public opinion, media can contribute to and reinforce problem definitions and suggested solutions that limit the range of alternative policies available to policy makers. In the case of trade policy, established frames for conflict discourse that are efficiently represented in media give incentives to special interest groups to voice demands for support that focus on foreign adversaries, trade interventions and import restrictions. The hypothesis that media effects can contribute to trade policies based on tariffs or other forms of import restrictions is tested by an empirical examination of media coverage leading up to the U.S. decision to impose tariffs on imported steel in the spring 2002. The empirical study of news coverage in the New York Times suggests that to the extent that policy makers are concerned about real or perceived public opinion, they have incentives to adopt tariff-based or other import-restricting trade policies, rather than economically more efficient redistributive policies, wherever the conflict frame is prevalent and special interest groups have media access.

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Silva, João Miguel Moniz Laranjeira da. "Framing politicians: the effects of exposure to fictional political dramas." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/17582.

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Mestrado em Ciência Política
Um dos desenvolvimentos mais interessantes no panorama político contemporâneo é a articulação entre a política e o entretenimento. Utilizando uma metodologia experimental, esta dissertação pretende estudar os efeitos que exposição a dramas de ficção política tem na audiência, quer no seu nível de eficácia política, nas atitudes para com os partidos e na confiança em instituições políticas. Foi possível confirmar parcialmente quatro das seis hipóteses. Estabeleceu-se uma relação entre a exposição a dramas de ficção política e mudança de atitudes políticas, sendo que a exposição a este tipo de entretenimento sortiu maiores efeitos ao nível da eficácia externa dos participantes da experiência.
One of the most interesting developments in the contemporary political landscape is the articulation between entertainment and politics. Through experimental methodology, this dissertation aims to analyse the effects of exposure to political fictional dramas on attitudes such as political efficacy, attitudes towards political parties and trust in political institutions. Four of our six hypotheses were partially confirmed by our experiment. We established a relationship between exposure to political fictional dramas and changes in political attitudes, being that the impact of this type of politically themed entertainment was most strongly felt at the level of the external political efficacy of the participants in our experiment.

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Michael, Valentina Michelle. "Framing Terrorism and its Effects on Attitudes toward Islam: An Experiment." Ohio University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1565037293908395.

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Henize, Sarah E. "Breast Cancer in the Media: Agenda-Setting and Framing Effects of Prevalent Messages on College-Aged Women." Bowling Green State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1363264781.

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Jackson, Dan. "Framing democratic politics : an investigation into the presence and effects of 'strategy' news frames in the UK." Thesis, Bournemouth University, 2009. http://eprints.bournemouth.ac.uk/10786/.

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There is growing concern amongst observers of the media that news coverage of politics has moved away from a focus on issues, and instead towards political strategy. This emphasises the tactics employed by politicians in pursuing policy goals, as well as their performance, styles of campaigning, and personal battles in the political arena, whether it be in office, opposition, or during elections (de Vreese & Elenbaas, 2008). Strategically framed news is problematic because it portrays politicians as manipulative, power hungry and Machiavellian, and therefore invites audiences to attribute cynical motives to their actions. As a result, this type of news has been found accountable for increasing levels of political cynicism in the US electorate, which erodes civic engagement and depresses electoral participation - a process described as a media-induced 'spiral of cynicism' (Cappella & Jamieson, 1997). This dissertation examines this type of news. Despite much concern that – driven by a number of changes to the working practices of journalists – political issues are increasingly being undermined by a narrative of strategy, there is little evidence of either the presence or effects of strategy news in the UK, especially outside of elections. This study fills some of this gap by conducting a content analysis of a non-election issue in the news media (press and TV news) over a 3 month period, whereby strategy news as a frame was examined. The issue chosen for case study was the ‘euro debate’ of May-June 2003. The second part of the study is a framing experiment, where a sample of young people were randomly exposed to either a ‘strategy’ or ‘issue’ framed account of the euro debate, and then asked about their political attitudes. Content analysis findings showed the euro debate to fulfil many typical characteristics of EU reporting in the British media, with coverage cyclical and driven by events. Although there was a roughly equal balance of issue and strategy framed stories in the press, the strategy frame was more prominent in the news agenda and was more consistently spread throughout the time period. When broadcast news did cover the euro, it was usually to cover a development in the manoeuvring of political elites. Although some qualifications emerged, much of the content analysis findings confirmed the worries of media critics. Experiment findings found evidence of a ‘spiral of cynicism’ but only for those who were less politically engaged, and their cynicism was confined to the motivations of politicians, not of the political system writ large. For the less engaged, the presentation of the euro debate through the strategy frame also suppressed their support for the euro compared to the issue version. Although some of the experiment findings should concern observers of news media performance, the evidence of this study does not support a full-blown ‘spiral of cynicism’ in the UK.

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Kubitza, Steven. "An Athlete’s Right?Effects of Media Frames on the Tolerance of a Professional Athlete Protest." Kent State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=kent1574642843982547.

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Kent, Gregory. "Media accuracy and the effects of framing in distant crises : British television news representation of the war in Bosnia." Thesis, University of Sussex, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536641.

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Concern about the representation of distant crises in the 1990s has been the subject of a developing literature, focusing on the relationships of the news system and policy formation. The war in Bosnia was probably the most intensely and extensively reported of the decade, said to have affected the public conscience like no other. However, the precise effects of coverage are much disputed and there has been no detailed, systematic analysis of media representation so far against which this possible influence can be assessed. This study presents the results of a systematic examination of British TV news representation of the war. It aims to answer the question:h ow did the British TV news system describe and frame the war in Bosnia? The study tests the hypothesis that British media obfuscated key questions in the war. It is proposed that this may have made effective intervention in support of Bosnia and its people less likely. The main focus of this inquiry is to assess the accuracy of the TV representation of war and genocide in Bosnia, against a detailed historical account of those events. Secondary questions focus on what inferences can be made from the representation about the context of its production, and about its consumption. Through layered combination of several content analytic techniques,T V news( and broadsheet newspaper) reports from a key period of the war (April to August 1992) are used to describe the framing of the war with the aim of reaching conclusion about its accuracy.I n the light of this representations one potential political effects are discussed. The study has one main conclusion. That is that there were key inaccuracies in the reporting in the period under consideration, particularly regarding Serbia's aggressive war and genocide against the people and state of Bosnia. It is argued from this primary finding that these inaccuracies may have had significant implications for the effects of media coverage on policy.

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Watson, William Joe. "Cognitive Effects of Breaking News: Establishing a Media Frame to Test Audience Primes." [Kent, Ohio] : Kent State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1129219571.

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Thesis (Ph.D.)--Kent State University, 2005.
Title from PDF t.p. (viewed July 28, 2005). Advisor: Alan M. Rubin. Keywords: breaking news, framing, priming, cognitive media effects, television news production. Includes survey instrument. Includes bibliographical references (p. 137- 149).

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Morris, Meredith. "The Priming Effects of Media Frames in Regard to News Images and Stereotypes Held by Hispanic Audiences." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5820.

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This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two photographs of Hispanic adults receiving food at a food bank. The third version was text-only and included no photographs. All three articles included base-rate statistics of ethnicities using emergency hunger services. Results showed images influence the way Caucasians and Hispanics perceive those people suffering from hunger. Key findings included that Caucasians in the study were susceptible to Hispanic primes, which altered their views on their perceptions about the number of Hispanics receiving emergency food services. However, Caucasians' perceptions of African Americans did not change. Additionally, Hispanic participants were affected by primes in such a way that limitations on societal advancement were perceived more strongly than those of the Caucasian participants. The difference between Caucasians' stereotypes regarding African Americans and Hispanics is an interesting development. The role of priming stereotype in relation to social issues is discussed.
M.A.
Masters
Communication
Sciences
Communication; Mass Communication

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Rita, Samuel N. "Vividness in Portrayals and Disclaimers on Depression and Suicide." University of Dayton / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1565370808067916.

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Cederström, Alexandra, and Isabell Larsson. "En kvalitativ studie av effekter på användarens attityder." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28303.

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Syfte & frågeställningar: Studiens syfte var att studera effekten på medieanvändares attityder. För att få en djupare förståelse och uppfattning om effekter på attityden så användes barnläkarfallet som ett exempel av anmälningsfall. Hur och på vilket sätt kan media komma att ha effekt på användarnas attityder? Metod & material: Studien är gjord efter en kvalitativ metod där datainsamlandet bestod av två fokusgrupper. Totalt deltog tio personer och intervjuerna transkriberades och delades upp i teman (kodningsschema) som sedan analyserades enligt framing teorin. Huvudresultat: I resultatet kunde man utläsa att de båda fokusgrupperna hade oliker attityder gentemot barnläkarfallet. Detta trots att de båda fokusgrupperna tidigare hade en liknande uppfattning om hur media arbetar och sade sig vara källkritiska. Då grupperna fick två olika gestaltningar av händelsen kunde man i resultatet se att den attityd man hade gentemot barnläkarfallet tycktes också haft en effekt beroende på vilken gestaltning man fått tillgång till under fokusgruppen. Samma specifika händelse, gestaltat på olika sätt via medier, hade alltså en tydlig effekt på deltagarnas attityd.

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Kananovich, Volha. "Subordinate or equal partner? Framing the taxpayer-government relationship in news discourse and its effect on citizen political judgement." Diss., University of Iowa, 2019. https://ir.uiowa.edu/etd/6776.

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This dissertation explores the effects of mass-mediated taxpayer discourse on citizen perceptions of citizen-government relations in the context of the United States, a country where media and political discourse is heavily saturated with taxpayer talk. Specifically, this study considers two contrasting rhetorical constructions of the taxpayer. The first portrays the taxpayer as subordinate to the state by framing taxpaying as a citizen’s obligation through discussing it in legal and procedural terms of tax collection. The second constructs the taxpayer as a partner to which the government is accountable by emphasizing spending tax revenues and thus foregrounding the role of taxpaying in citizen’s claims for greater control over government actions. Drawing on a variety of perspectives from political science, mass communication, tax compliance research, history, and social cognition, I developed and tested two models to predict the effects of these contrasting constructions on two dimensions of citizen-government relations: power and trust. To test the models, I conducted two randomized controlled experiments: one that utilized a student sample recruited from a large undergraduate class at the University of Iowa (N=207), and one that replicated the results on a nationally representative adult sample (N=617). An additional experiment on a student sample (N=154) validated the experimental treatment. Taken together, the findings show that taxpayer discourse can affect citizen political judgement, but those effects do not operate through perceptions of power but instead through changes in political trust. When exposed to the tax-collection rhetoric, individuals in the nationally representative sample responded by deeming the government less trustworthy, which made them more motivated to monitor its actions. Notably, when participants were exposed to the public-spending frame, their reactions were statistically indistinguishable from those who did not read any taxpayer-related headlines at all. This suggest that in the context of the United States, where people are socialized into a public discourse that portrays the taxpayer as the ultimate sponsor and judge of government performance, this perspective can be internalized and become the default framework that citizens rely on in forming political judgement. However, when rhetorically denied this privileged position and placed in a subordinate role, citizens can push back by penalizing the government with greater distrust and reclaiming their right for citizen oversight. Importantly, the distrust-generating effect of the tax-collection frame is mitigated by the perceived scope of government reliance on taxes. The more reliant on taxpayer money participants perceived the state to be, the more trust this frame generated, which is consistent with a cognitive-dissonance explanation. Finally, changes in trust were triggered by taxpayer framing among actual taxpayers, leaving individuals with no actual experience unaffected. This study advances political communication research by refining the understanding of politically consequential citizen roles in communication scholarship to include that of the taxpayer as one of the most fiscally significant, personally relevant, media-salient, and — as this dissertation demonstrates — politically meaningful citizen roles. The project also contributes to political-science scholarship by suggesting that taxpayer discourse can prevent democratic backsliding in an established democracy and by making a case for considering the news media as an important element of the taxation-democratization nexus. In addition to scholarly significance, the dissertation has clear policy implications because it suggests new ways to communicate the benefits of democratic governance in more tangible, relatable terms of paying taxes and claiming greater accountability for government performance.

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Krieger, Andrew. "Social Media Comment Sections and Their Effect on Message Framing: Implications for Political Communication and Public Relations." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1447954894.

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Ek, Maria. "Bilden av EU : En studie av EU som opinionsbildare i Tyskland och Österrike." Thesis, Växjö University, School of Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1915.

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Abstract

The opinions about the European Union vary considerably between the member states. There are likely several reasons of this, the following study examines one that ought to play a major role. This study examines the idea that media affects the public opinion. According to the theory of Framing media can not only tell us what to think about, media also has the power to influence how we think about the matter. “Framing: Toward Clarification of a fractured paradigm” by Robert M. Entman works as a main influence of this study. Entman suggests that frames promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation for the item described.

The aim of the study is to analyse how the European Union is depicted in German and Austrian newspapers. To find underlying frames in the chosen 114 articles, a comparative qualitative textanalysis has been used. The four, by Entman suggested, items that compose frames were searched, analysed and compared. The result concludes that different frames occur in German and Austrian newspapers. The various EU-opinions in the two countries could with other words partly be due to different kinds of media reports.

Nyckelord: Framing, EU, media, allmänna opinionen, medias effekt

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Šnobrová, Jitka. "The Media Image of Mexico in the U.S." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85177.

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The purpose of this Master's thesis is to analyse the image of Mexico in the media of the United States in the first half of 2010. First, the author gives an overview of selected media theories and describes the specifics of the U.S. media market. On the sample of the three media (El Paso Times, New York Times and Fox News) she analyses how were the U.S. media referring about Mexico and its citizens. She is validating hypotheses, which she based on characteristics of each of analysed media. She comes to a conclusion that reporting about Mexico varies among the selected media, which reflects specifics of each of them. In conclusion, she is applying some of the media theories presented in the first chapter. She finds that CNN effect and framing occur. Additionally, she argues that Baudrillard's simulacrum also appears.

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Svensson, Jonatan, and Sofia Hörnfeldt. "In the Red : Political scandals in the media and the effect of political affiliation." Thesis, Uppsala universitet, Medier och kommunikation, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-194672.

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I denna studie har politiska skandaler studerats ur ett framingperspektiv. Syftet med uppsatsen har varit att undersöka hur rapporteringen skiljer sig åt mellan höger- och vänsterpolitiker i beskrivningen av politiska skandaler. Genom en kvantitativ första undersökning har det konstaterat satt vänsterpolitiker blir omskrivna mer när de är involverade i politiska skandaler, särskilt om skandalen är av ekonomisk natur. I en andra kvalitativ del undersöktes två skandaler på djupet, genom kritisk diskursanalys. Resultaten av den undersökningen visar att vänsterpolitiker gestaltas på ett annat sätt än högerpolitiker när de är involverade i skandaler av ekonomisk natur. Skillnaderna tycks framförallt bero på sociokulturella faktorer. De förväntningar som allmänheten har på politiker påverkar hur de gestaltas i media. Om en politiker inte lever som den lär blir granskningen av densamme mer negativt vinklad.

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Fancy, Temitope M. "Media, Publicity, and Fashion: The Michelle Obama Effect A Content Analysis of News Around the World." Digital Commons @ East Tennessee State University, 2014. https://dc.etsu.edu/etd/2378.

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This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after that pivotal event, that the mentions were more likely to include Michelle Obama, and that Wu received more mentions than Browne. However, support was not obtained for an increase in positive tone of stories after the inauguration.

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Kim, Sehwan [Verfasser], and Matthias [Akademischer Betreuer] Kohring. "Culture in framing nanotechnology : the effect of cultural dimensions on media frames of nanotechnology in South Korea, Germany, Austria and Japan between 2001 and 2015 / Sehwan Kim ; Betreuer: Matthias Kohring." Mannheim : Universitätsbibliothek Mannheim, 2018. http://d-nb.info/1161342230/34.

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Delgado, Cristina. "Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult Obesity Issue." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2700.

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Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level.
M.A.
Nicholson School of Communication
Sciences
Communication MA

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Särnbrink, My. "Arns makt : Representationer av makt, positivt kapital och livsmål i berättelserna om tempelriddaren Arn." Thesis, Linköpings universitet, Kultur, samhälle, mediegestaltning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70805.

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Uppsatsen behandlar böckerna och filmerna om Arn och undersöker genom berättelserna vilka representationer av makt, positivt kapital och livsmål som gestaltas. Uppsatsen baseras på den teoretiska tanken att populärkultur innehåller representationer med budskap, värderingar, normer och föreställningar gällande vår verklighet och därigenom påverkar vår uppfattning om världen, vår plats i samhället, vår identitet och vår uppfattning om vad som är värdefullt, viktigt och sant.
My Särnbrink hette tidigare My Ravin.

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Yang, Li-Wei, and 楊理偉. "Ambient Media: Effects of Message Framing and Temporal Distance on Environmental Advertising Communication." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/sf68c6.

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碩士
銘傳大學
企業管理學系碩士班
103
Ambient media is a novel marketing communication tool. This research demonstrates the role of message framing and temporal distance in an ambient media and focuses on the environmental communication. Two 2(message framing: positive vs. negative) × 2(temporal distance: distant vs. proximal) between-subject design experiments are conducted. The difference between these two experiments is the ad format and experiment situations. In Experiment 1, the ad is a print ad that included the ambient media cues and the author surveys on Internet. Experiment 2 is a field experiment and the author uses a real ambient media in a park. As a result, the current research suggests temporal distance moderates the effect of message framing on ambient media communication. Specifically, negative frame induces better ad communication than positive frame in the near future. In contrast, positive message induces better ad communication than negative frame in the distant future. The findings have several marketing and research implications.

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Keum, Heejo. "Interpersonal discussion in media framing the interactive effects of news frames and discussion networks on political cognition /." 2001. http://catalog.hathitrust.org/api/volumes/oclc/47657297.html.

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Thesis (M.A.)--University of Wisconsin--Madison, 2001.
Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 58-63).

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Schlimbach, Hilary Jennet. "How disaster relief organizations solicit funds : the effects of disaster presence, message framing, and source credibility on an individual’s intention to donate." 2013. http://hdl.handle.net/2152/22496.

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This exploratory study examined the interaction and effect of message characteristics, organizational credibility, and the presence of disaster on intention to donate to a Disaster Relief Organization (DRO). The Elaboration Likelihood Model and the Theory of Planned Behavior were used to theorize and test participant's message processing and donation behaviors. The study design incorporated random assignment into one of eight conditions. Findings reveal (a) participants have a higher donation intention when a disaster is present, (b) negative framing, when compared with positive framing, yielded the highest intention to donate when a disaster was present, (c) when no disaster is present, participants expressed a higher intention to donate to a highly credible DRO over a DRO that lacked credibility, (d) perception of DRO credibility is mediated by presence of a disaster, and (e) social media is being used in addition to more commonly found traditionally mass media for information during a disaster. In summary, this study extends previous research on processing and donation behaviors by examining the interaction of message characteristics and source credibility both during a disaster and without a current disaster. The study contributes to the growing body of research on disaster donations by incorporating social media use.
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Muddiman, Ashley Rae. "The instability of incivility : how news frames and citizen perceptions shape conflict in American politics." Thesis, 2013. http://hdl.handle.net/2152/23311.

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Politicians and media elites have been calling for a return to civility in United States politics, and the vast majority of citizens agree that civility is necessary for a strong democracy. Yet incivility is an ever-present and misunderstood part of politics. In my dissertation, I focus on news, politics, and incivility by asking three questions. First, to what extent does news coverage portray political conflict as uncivil? Second, what political behaviors do citizens perceive as uncivil? Finally, how does news that portrays politics as uncivil affect citizens? I used a mixed method approach to answer these questions. I, first, conducted a content analysis of news surrounding four high-conflict political events to determine whether two conflict frames (interpersonal-level and public-level conflict) emerged. Second, I conducted two experiments and drew from social judgment theory to determine whether citizens perceived multiple types of incivility and whether their partisanship influenced how acceptable they found political behaviors to be. In a final experiment, I tested whether exposure to mediated conflict frames prompted perceptions of incivility from citizens and affected their reactions to politics. This project makes clear that news coverage of conflict emphasizes incivility and negatively affects citizens. Media elites shape political conflict using interpersonal-level and public-level conflict frames. Citizens perceive both types of conflict, as well, and tend to think that likeminded partisans are behaving appropriately while counter-attitudinal partisans are behaving badly. Finally, and importantly, the coverage of political conflict affects citizens in troublesome ways. Particularly when both types of conflict frames are present in the news, citizens feel more anxiety and aversion, have decreased levels of favorability toward political institutions, and think of political arguments in partisan ways. Overall, I conclude that incivility is not stable. Instead, incivility is a two-dimensional concept that is shaped by the media, perceived by citizens, and advanced by partisans. By recognizing these dimensions of incivility, researchers may find new and important effects of incivility, and people interested in ridding politics of incivility may be more successful by beginning with the recognition that what is uncivil to one person is not always uncivil to another.
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LIOU, KEFENG, and 劉可風. "The Effects of Message Framing and Source Credibility on Risk Perception and Behavioral Intentions: A Study of Media Messages of Mainland China’s 31 Taiwan-Related." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/33s636.

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碩士
國防大學政治作戰學院
新聞碩士班
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In 2018, Mainland China issued Mainland China’s 31 Taiwan-Related Measures, which is an preferential economic policy having a significant impact on Taiwan. To understand how Taiwanese people’s opinion on the 31 measures, the current study examined the effects of message framing and source credibility on people’s risk perception of national and economic security, risk acceptance, policy support, and behavioral intentions. The frame and source credibility were manipulated in a 2 (frame: positive/negative) x 2(source credibility: high/low) in a between-group quasi-experimental design. A community and Internet sample of 457 participants were randomly assigned to one of four conditions. Results showed that the effects of message framing and source credibility on people’s risk perception of national and economic security were not significant, and yet unification-independence stance significantly affected risk perception of national and economic security. Moreover, risk perception of national and economic security mediated the relationship between unification-independence stance and risk acceptance, policy support, and behavioral intentions.

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Patterson, Jeffery Randolph. "Public memory and political history : news media and collective memory construction after the deaths of former presidents." Thesis, 2014. http://hdl.handle.net/2152/28140.

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In recent years, scholars have shown increasing interest in the concept of collective memory for structuring modern social understanding and political dialogue. However, surprisingly few studies have looked at the role that news media play the processes of collective political memory construction, reinterpretation, and change. This study contributes to the literature on collective memory construction, by helping clarify the means by which different news media serve as a site where collective memory is constructed, reinforced, and revised; and, 2) to identify which political actors and institutions act as sources to assert particular memory frames and what media subsidies they offer to influence the memory construction process. Specifically, the study undertook a two-stage longitudinal content analysis of news media to discern the ways former U.S. presidents (i.e., Truman, Johnson, Nixon, Reagan, and Ford) were memorialized in news media coverage at the time of their funerals, and then again in subsequent news media stories through 2012. The content analysis identified dominant news media frames and secondary attribute sub-frames as applied to former U.S. Presidents, and which news media sources and frame advocates are engaged in setting those frames. As a result, the study identified patterns of change and resilience in particular presidential memory frames as represented in news media, and found journalists—beyond other sources and frame advocates—play a significant role in both creating and revising those memories over time. A range of opportunities for further research are discussed.
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Vicenová, Natalie. "Rámcování tématu imigrace v českých zpravodajských denících." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-358026.

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The analysis "Framing of immigration in Czech daily newspapers" reveals how Czech daily newspapers framed so called migration crisis in Europe in 2015 when the immi- gration issue belonged to the most important issues in both Czech and foreign news media. This thesis draws from theoretical and analytical concept of media framing and concept of Agenda setting which deal with aspects used by media in describing reality, and their media effects on public opinion. Quantitative content analysis of five national daily newspapers revealed that immi- gration issue was represented mainly as international political problem, followed by security threat as the second most frequent topic of news on immigration. In almost all news articles the immigration issue was framed as problem, whereas cause frame and solution frame were present in approximately a quarter of news on immigration. Czech and foreign politicians and government sources were the most cited or para- phrased actors in Czech daily newspapers. On the other hand, refugees, immigrants and ci- tizens were less frequent speakers, and experts rarely commented on the issue of immigration in Czech daily newspapers. Further results of this analysis revealed that thematic framing rather than episodic was prevalent in immigration news, and human interest...

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Hannich, Jiří. "Mediatizace politické sféry." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-304819.

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This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...

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Goldstein, Tomás. "Leitura do real no comentário político: construção de quadros e autorreferência." Master's thesis, 2015. http://hdl.handle.net/10071/9969.

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Os meios de comunicação estão envolvidos na constituição do mundo social. A discrepância entre o mundo real e o mundo mediático impõe averiguações. Ao utilizar-se a si mesmo como referência para a cobertura jornalística, produção noticiosa e exposição de opiniões, os meios de comunicação constituem um simulacro do real que se tende a ocupar com pseudoacontecimentos: reportam-se a acontecimentos cuja origem são os próprios meios, numa lógica autorreferencial. Paralelamente, a publicação de opiniões da elite levanta questões relacionadas com o enquadramento dos acontecimentos nos espaços de comentário político. Em vez de ser o evento a governar a cobertura, são os meios, através dos comentadores, que a determinam. Será que o comentador político privilegia o enquadramento autorreferencial? Em que medida? Além da preferência por este tipo de quadros, concluiu-se a extrema relevância de quadros gerais, divididos em jogo-estratégia e personalização; todos com predomínio sobre quadros substantivos.
The media are involved in the construction of the social world. The discrepancy between the real world and the media world impose investigations. Using itself as a reference for journalistic coverage, news production and opinion publication, the media constitute a simulacrum of reality which tends to focus on pseudo-events: reporting events whose origins are the media themselves, creating a self-referential logic. At the same time, publishing opinions of the elite rises questions related to the framing of events within media political commentary. Replacing the event, the media are the ones who, through commentators, determine the coverage. Does the political commentator give privilege to self-referential framing? To which extent? Besides the preference for these type of frames, we also found extreme relevance of generic frames, divided between game frame and personalization frame; all of them dominated over issue-related or substance frames.

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"A framing analysis of the media after hurricane Andrew and its effect on the insurance industry of Florida [electronic resource] / by Diane Stull." 2000. http://purl.fcla.edu/fcla/dl/SF00000183.jpg.

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Lawrence, Stephanie. "The Effect of Colorblind Racial Ideology on Discussion of Racial Events: An Examination of Responses to the News Coverage of the Trayvon Martin Shooting." 2014. https://scholarworks.umass.edu/masters_theses_2/93.

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This study explores how participants respond to news coverage of the Trayvon Martin shooting based on their colorblind racial attitudes. The purpose of this study is to understand how people’s beliefs about the salience of race and racism, as well as how framing within news coverage, contributes to how people privately respond to racial events and their willingness to publicly express their views in discussions. Participants answered questions about their racial ideology, their views about the role of race in the Trayvon Martin shooting, and whether or not they were willing to express these views in a discussion after reading articles that either promotes an overtly colorblind view of the Trayvon Martin case, a race conscious view of the case, or only states the facts of the case (for the control condition). It was found that there were racial differences in how participants viewed the role of race in the Trayvon Martin shooting, even when controlling for racial ideology, and that beliefs in colorblind ideology impacted views of the Trayvon Martin case and willingness to discuss it, with participants with race conscious views that were shown an article that presented the case from a colorblind perspective reporting being less willing to discuss their views on the case compared to those shown an article that presented the case from a race conscious perspective.

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Dissertations / Theses on the topic 'Media framing effects'

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