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Lindqvist, Julia. "Destination branding : Perceived credibility in social media content." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12298.
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Problematisation: Credible information on social media affects potential tourists when chosing where they will travel. Thus, the competition for the attention of potential tourists makes the credibility aspect important to explore further. Perceived credibility in social media online could be more questioned than offline sources since user generated Websites usually do not go through a review. Additionally, the understanding of online credibility is still limited, when it comes to UGC. There has not been much research emphasising the perceived credibility on user generated content. Furthermore, there seems to be a disagreement about perceived credibility existing in social media, which makes it an interesting topic. Purpose: The aim of this paper is to investigate which dimensions are positively influencing perceived credibility online and if the information on TripAdvisor was seen as credible. The purpose is also to explore if there is a relationship between perceived credibility and the dimensions user generated content, authority, communication, updates and design. The purpose of this dissertation is also to add knowledge about how potential tourists perceive credibility when they view a Website designed for tourists. Methodology: This study used a paper-based questionnaire, answered by students at Kristianstad University. Limitations: This dissertation has two main limitations. Firstly, it only examines one social media, TripAdvisor. Secondly, participants in the sample were only chosen from Kristianstad University and under certain circumstances, which made the sample limited. Conclusion: The result showed that there was a positive relationship between user-generated content, authority, communication, updates and design and perceived credibility. However, the dimension advertisement was rejected. Thus, five of six hypotheses were not rejected and had a statistical significance (P= < 0.01). Only hypothesis four, advertisements, did not have statistical significance and was rejected. The total perceived credibility for TripAdvisor’s Website, in this dissertation, was that it was seen as fairly credible.
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Dubé, Richard. "Focus of attention : a behavioral perspective on media credibility /." Thesis, Connect to this title online; UW restricted, 1998. http://hdl.handle.net/1773/6210.
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Jurgell, Louise, Ida Davidsson, and Isabelle Nilsson. "A qualitative content analysis of social media influencers' credibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85250.
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The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relate to each other in the context of SMIs. Therefore, multiple case studies was conducted through content analysis, to study the blogs of SMIs. The content analysis generated in a modification of credibility theory which shows that the concepts of credibility are Personal Conversations and Competence. These concepts indicate that SMIs’ credibility come from them sharing their personal lives with their followers, as well as showing some skills and knowledge. A modified theory is proposed and it is suggested that future research tests this theory.
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Duerden, Daniel Spencer. "News Credibility and Blogs: Exploring the Effect of Blog Use on Perceptions of News Credibility." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2380.
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News credibility studies have been around since radio and television began competing with the newspaper industry for consumers' attention. However, at this time, the news industry is experiencing a shift in medium as the Internet is quickly becoming the predominant source by which many get their news. Due to the free and independent nature of the Internet and the rise of blogging as a source by which people get news and information, audience perception of what constitutes a credible source needed to be examined. This study took the dimensions of news credibility that have been set in previous studies and compared them against an individual's news blog use to see if there was any change in what was important in measuring credibility. Through these comparisons, the measure that was used in previous studies did not seem deep enough and did not produce the expected outcome. Barely touching on each dimension, this study calls for individual studies on each dimension that would provide a better look at how credibility is perceived by news blog users.
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Abrache, Cassandra. "Crisis Communication Management: -A Case Study of Oxfam’s 2018 Credibility Crisis." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75154.
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The growth of social media has set demands on organizations to be online and interact with stakeholders, especially during a crisis. The public are no longer seen as passive receivers of marketing messages. Previous studies have shown that the need for information increases during a crisis. Social media can be a powerful tool if is used strategically. This case study looks deeper into Oxfam’s 2018 Haiti sexual exploitation scandal, as an attempt to understand how organizations communicate on social media during a crisis. By co-applying multimodal critical discourse analysis (MCDA) and the social-mediated crisis communication (SMCC) model, a broader understanding of how the crisis was handled can be developed. The data consists of four Instagram posts that will be analyzed, drawing upon four multimodal frameworks from Machin (2017): Iconography: the ‘hidden meanings’ of images; The meaning of color in visual design; The meaning of typography; and Representation of social actors in images. In order to obtain a broader picture of the strategies, key public and relationships, the components of the SMCC model will be identified and presented for this case. The result of this study shows that multiple response strategies have been used to communicate both tailored messages and unified organizational messages. It is apparent that Oxfam did not have a clear strategy and altered between apologizing, “blaming” individuals within the organization and distancing themselves from the crisis.
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Anongdeth, Amanda, and Barre Halima Imam. "Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44166.
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Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. Influencer marketing has increased with the numbers 325% in Google searches within the year 2017. Companies use influencer marketing as a tool where the firm is collaborating with influencers. Next year, approximately two-thirds of the marketing departments will increase their budget for influencer marketing, so the trend will probably continue in the future. Purpose: The aim of this thesis is to increase knowledge and understanding about the relationship influencers and followers have with each other and the effects an influencers Instagram profile has on credibility. The authors in the introduction give an insight into the background of current research and information about social media, most specifically Instagram but also about influencers with regards to the credibility of their Instagram profiles. After a gap in the literature was identified, the authors then go on to formulate a research question which is used to guide the direction of the study. Method: The research method used to answer this question was qualitative, as the authors deemed it to be most suitable for this type of study. After conducting semi-structured interviews with 17 individuals belonging to the millennial generation cohort, who had Instagram and more importantly followed influencers, interesting perspectives around the effect's sponsorship posts had on influencer credibility in the eyes of the followers, were discovered. The results gathered from the interviews were later compared with Ohanian's model of source credibility and Hovland’s model of attribution of credibility, gathered from the frame of reference. The findings from the data collection and analysis were later used to answer the research question. Conclusion: The influencer-follower relationship has a greater impact on an influencer’s credibility, than what research had portrayed in the existing literature. The strength of the influencer-follower relationship has an impact on whether an influencers Instagram profile is seen as credible or not. The way in which an influencer presents a sponsorship or collaboration on their Instagram profile, had the greatest effect regarding the influencer’s credibility.
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Bensman, Todd Thorson Esther. "Newspaper circulation scandals testing a new dimension of media credibility /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6564.
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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on October 20, 2009). Thesis advisor: Dr. Esther Thorson. Includes bibliographical references.
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Xie, Lingling. "Belief consistency exploring a balance among trust in government, perceived news media credibility and media use /." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Spring2004/l%5Fxie%5F050304.pdf.
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Sabigan, Charmy G. "Credibility perceptions of television and online news." [Tampa, Fla.] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0002300.
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Diess, Carolina-Itsaso. "Investigating the impact of interactivity on the credibility of digital news media." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-289191.
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Consuming news and defining its credibility play a large role in our everyday lives. The digitalisation of news has enabled new interactions with the medium, that have yet to be analysed in their impact on credibility. This study aims to investigate the effects interactivity has on perceived credibility and how user interactions can be applied to the digital news medium. The analysis is done through a user -centric approach using both qualitative and quantitative methods based on design thinking. The methods used include a digital questionnaire, user interviews and prototype testing. Using these methods we find that no strong association can be made between the frequency of use of specific digital interactions such as sharing, liking and commenting and perceived credibility. While most users see an added benefit in having more interactive elements on a digital platform, it cannot be concluded that overall higher levels of interactivity lead to higher credibility. However, if interactivity is used to enable people to voice their opinion an increase in trust can be built, which subsequently increases credibility.Att konsumera nyheter och definiera deras trovärdighet spelar en stor roll i vår vardag. Digitaliseringen av nyheter har möjliggjort nya interaktioner med mediet, som ännu inte har analyserats i deras inverkan på trovärdigheten. Denna studie syftar till att undersöka effekterna som interaktivitet har på upplevd trovärdighet och hur användarinteraktioner kan tillämpas på det digitala nyhetsmediet. Analysen görs genom en användarcentrerad metod med både kvalitativa och kvantitativa metoder baserade på designtänkande. Metoderna som används inkluderar ett digitalt frågeformulär, användarintervjuer och prototyptestning. Med hjälp av dessa metoder finner vi att ingen stark koppling kan göras mellan frekvensen för användning av specifika digitala interaktioner som att dela, gilla och kommentera och upplevd trovärdighet. Medan de flesta användare ser en extra fördel med att ha fler interaktiva element på en digital plattform, kan man inte dra slutsatsen att övergripande högre nivåer av interaktivitet leder till högre trovärdighet. Men om interaktivitet används för att göra det möjligt för människor att uttala sig, kan man öka förtroendet, vilket därefter ökar trovärdigheten.
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Ekanem, Briana D. "Journalists on Twitter: Followers, Gender and Perceptions of Credibility." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1578394714608506.
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Hu, Xiao. "Assessing Source Credibility On Social Media–––An Electronic Word-Of-Mouth Communication Perspective." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427826970.
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Li, Mengchen. "International Students' Perceptions of Source Credibility for the U.S. Media and International Outlets." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1429708798.
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Stueckemann, Elena. "Examining the Role of Source Credibility in the Vaccination Debate : An Experimental Study of the Influence of Heuristic Cues on Source Credibility Assessments and Attitude Change." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45863.
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The global rise of anti-vaccination movements has led to serious consequences for the public health such as the recent measles outbreak in the United States. The increased promotion of misleading information on vaccinations by social media influencers as well as by media outlets seems to have resulted into a more negative view on vaccinations. The popularity of these social media influencers and the good reputation and authority of the media outlets could have played a substantial role in these developments. The following experimental study will try to explore whether popularity or authority cues can have an impact on the evaluation of the credibility of these two types of sources via an online survey. Furthermore, it aims to examine whether said heuristic cues and resulting conformity effects or the source credibility in general could have an impact on the opinion of recipients on a potential autism-vaccination link. Results have shown that especially authority cues seem to have a positive impact on source credibility evaluations. Furthermore, a high general trust in the media positively influences assessments of source credibility of well-established news outlets. Popularity cues as well as authority cues seem to have a positive effect on the recipients´ opinion. However, authority cues and the resulting effects of informational conformity seem to lead to greater attitude changes. Particularly people with a high need for conformity exhibit considerable attitude changes when exposed to the well-established news outlet as a source. Also, a high perceived source credibility is positively correlated with a desired attitude change. Especially the high perceived credibility of the social media influencer resulted in significant attitude changes. The results underline the importance and positive impact that a perceived authority can have on source credibility assessments and on recipients’ opinions. This highlights the great necessity for self-proclaimed experts on social media platforms and particularly for well-established news outlets to increase their effort to thoroughly and accurately research health-related topics.
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Alotaibi, Naif Mutlaq. "Online news : a study of 'credibility' in the context of the Saudi news media." Thesis, University of Sussex, 2017. http://sro.sussex.ac.uk/id/eprint/67077/.
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This thesis explores the ‘credibility' of news in Saudi Arabia, comparing online media with official newspapers. The latter are heavily regulated offering limited viewpoints. But the Saudi government has been less able to regulate online. Against a historical background of news development in Saudi Arabia, the thesis explores the rise of online from discussion forums established in the 1990s to online newspapers and social media. Largely qualitative methods (interviews, focus groups) plus a quantitative survey, were adopted to collect two sets of data: from educated readers, and from journalists working for online publications. Additionally, material from two news case studies was gathered. Questions concerned: how online news was evaluated by users compared to more traditional reporting; how producers perceived the distinctiveness of online titles and the issues they faced. The data from the case studies – an ‘internal' news story, Corona virus and an ‘external' event, Egyptian elections – was subjected to ‘frame' analysis, addressing the different news coverage of official print titles, online news and independent Twitter accounts. Focus was on whether online reporting offered more varied viewpoints and greater reader participation, and whether there was evidence for more management of news by the Saudi authorities in relation to the internal as compared to the external news event. The thesis argues that compared to official newspapers, online titles have largely gained greater credibility amongst educated Saudi users. They are regarded as offering different views, more ‘objective' reporting and actively encourage reader comment. Findings indicate that online is less censored than official newspapers, but editors/journalists have learnt the skills of self-censorship to avoid blocking. Exchange of views on Twitter also demonstrate the possibility of distinctive voices and viewpoints being aired and argued over. In these ways, the relation between online news and readers/users begins to enable the formation of independent ‘public opinion'.
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KIREEVA, TATIANA. "What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?" Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296255.
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Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). Therefore, it is a challenge for news media outlets to adapt to the changing news consumption patterns, as well as they lose advertisers to Big Tech (Facht & Ohlsson, 2021). Furthermore, the credibility for Swedish news media brands is decreasing (Medieakademin, 2021). Here comes the question about the strategies that Swedish news media outlets should use in order to keep their brand credibility in times of social media. Sixteen scientists within media, communication, marketing and brand management were interviewed for this master thesis. Among the conclusions drawn are; the journalistic quality and principles such as objectivity and impartiality should go first; a new innovative business model should be found; social media has changed the landscape for traditional news media outlets; social media algorithms might have increased hostile media effects.Journalistiken har alltid påverkats av teknologin (Pavlik, 2000, p.229). Det är sociala medier som kan ses som “dagens teknologi”. Samtidigt ändras mönster för hur man konsumerar nyheterna, och 31% av världens befolkning använder Facebook och andra sociala medier för nyhetsläsning (Newman, 2020). Dessutom är det färre som betalar för nyheterna år för år (Medieakademin, 2021). Därför blir det en utmaning för nyhetsmedier att anpassa sig till de nya mönster samtidigt som de tappar i reklamintäkter, och annonsörerna går över till de stora techbolagen (Facht & Ohlsson, 2021). Därtill har förtroende för medierna de senaste tio åren minskat (Medieakademin, 2021), och här kommer frågan om hur ska svenska nyhetsmedier bete sig i en tid av sociala medier. För den här studien har sexton forskare inom media, kommunikation, marknadsföring och varumärke intervjuats. Enligt de slutsatser som dras, ska nyhetsmedierna satsa på kvalitativt innehåll; följa de journalistiska principerna; försöka hitta en ny affärsmodell; sociala medier har förändrat medielandskapet; algoritmer på sociala medier kan ha förstärkt hostile media effect.
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Ross, Jacob W. "Features for Ranking Tweets Based on Credibility and Newsworthiness." Wright State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=wright1431037057.
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Kulin, Elin, and Linnéa Blomgren. "Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30063.
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Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. While scholars have focused on measuring the effectiveness of the strategy, suggesting that credibility is one component necessary for success, a gap in the research is illuminated when focusing on what makes a product placement on Instagram credible. Previous studies regarding credibility and its relation to traditional media have concluded that there are some factors essential in consumers’ credibility evaluation process. Since social media differs from traditional media, there was a need to investigate the applicability of credibility to the social media platform Instagram. Purpose: The purpose of this thesis was to examine key factors of product placement on Instagram that influence credibility. Method: To meet the purpose of this thesis a study with a mixed method research design was conducted. The qualitative data was collected through semi-structured interviews with the intention to discover how consumers evaluate credibility. The scales and items developed from the findings of the qualitative study were tested using a questionnaire to identify which factors that have the most influence on consumers’ credibility assessment. Conclusions: The overall findings indicate that consumers evaluate credibility based upon source, message and receiver characteristics. The empirical evidence suggests that the Expertise of influencer, Professionalism of picture, Trustworthiness of influencer, Connection to influencer and Causes of irritation are the factors that have the most influence on consumers’ credibility assessment of product placement on Instagram. The findings further implies that it is not only the factor itself that influence, credibility can additionally be transferred from one factor to another.
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Makinde, Oghenefejiro Winnie. "Assessing the credibility of online social network messages." Thesis, University of Derby, 2018. http://hdl.handle.net/10545/622367.
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Information gathered socially online is a key feature of the growth and development of modern society. Presently the Internet is a platform for the distribution of data. Millions of people use Online Social Networks daily as a tool to get updated with social, political, educational or other occurrences. In many cases information derived from an Online Social Network is acted upon and often shared with other networks, without further assessments or judgments. Many people do not check to see if the information shared is credible. A user may trust the information generated by a close friend without questioning its credibility, in contrast to a message generated by an unknown user. This work considers the concept of credibility in the wider sense, by proposing whether a user can trust the service provider or even the information itself. Two key components of credibility have been explored; trustworthiness and expertise. Credibility has been researched in the past using Twitter as a validation tool. The research was focused on automatic methods of assessing the credibility of sets of tweets using analysis of microblog postings related to trending topics to determine the credibility of tweets. This research develops a framework that can assist the assessment of the credibility of messages in Online Social Networks. Four types of credibility are explored (experienced, surface, reputed and presumed credibility) resulting in a credibility hierarchy. To determine the credibility of messages generated and distributed in Online Social Networks, a virtual network is created, which attributes nodes with individual views to generate messages in the network at random, recording data from a network and analysing the data based on the behaviour exhibited by agents (an agent-based modelling approach). The factors considered for the experiment design included; peer-to-peer networking, collaboration, opinion formation and network rewiring. The behaviour of agents, frequency in which messages are shared and used, the pathway of the messages and how this affects credibility of messages is also considered. A framework is designed and the resulting data are tested using the design. The resulting data generated validated the framework in part, supporting an approach whereby the concept of tagging the message status assists the understanding and application of the credibility hierarchy. Validation was carried out with Twitter data acquired through twitter’s Application Programming Interface (API). There were similarities in the generation and frequency of the message distributions in the network; these findings were also recorded and analysed using the framework proposed. Some limitations were encountered while acquiring data from Twitter, however, there was sufficient evidence of correlation between the simulated and real social network datasets to indicate the validity of the framework.
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Jonsson, Axel, and Magnus Ulenius. "Visualisering av trovärdighet : En undersökning av ett poängsystem som hjälpmedel vid trovärdighetsbedömningar av nyhetsartiklar på webben." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29974.
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Along with the Internet and the increased flow of information that follows, it’s now a fact thateveryone have the ability to publish information that could theoretically reach hundreds ofthousands of people. Several studies point to similar problems and believe that Internet usersgenerally lack the knowledge required to assess the credibility of various web content. Thismeans that the need for a tool to help users with web credibility assessment have never beengreater. With this report we try to study the effects this kind of tool would have on the usersand to what extend they are affected by it. We have performed a quantitative survey study inwhich the majority of the questions concerning which one of two news articles therespondents considered to be the most reliable. This was done in between two groups thatwould act as control groups for one another. They were also unaware of each other’sexistence and the respondents were recruited voluntarily through Facebook. The study showsthat visual representation of articles web credibility has little to no effect on the subjectsresponses apart from two major genres. Future studies should examine these specific genresand their impact on web credibility assessment.
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Fu, Hanlong. "The role of cynicism and involvement in perceived credibility of media sources among college students." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/h_fu_071808.pdf.
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Granjon, Valentin, and Romain Benedic. "Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328627.
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Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. To please marketers, increasing and maintaining their audience size is of the utmost importance. Consequently, number of followers, likes, and comments have become the metrics of SMIs success. However, recent contradictory publications of business magazines and academic research raised the question of SMIs’ online popularity, credibility, and their efficiency as brand endorsers. Hence, an online-based survey experiment based examined the audience’s attitude of SMI credibility across three different level of online popularity using Ohanian’s (1990) source credibility model. Further, the relationship between SMI credibility and brand attitude, and the mediating effect of attitude toward sponsored post were investigated using a research model adapted from Attitude toward advertising models. The findings revealed that the more an SMI is popular, the more he is perceived as a credible brand advocate, and SMI credibility was found to positively and directly influences brand attitude. Semi-structured interviews strengthened the discussion of the quantitative results. Theoretical and managerial contributions of the study are presented and suggestions for future research ensue.
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Pilka, Titas. "Climate Change Communication on Twitter : Influence of Media Logic." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37265.
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This study examines how media logic of news reporting influences climate change journalism on Twitter. It is of great importance that the information about climate change is being properly communicated to the public. However, it is often problematic to send the right message to the public, that would result in public acting towards protecting environment. This happens due to media logic of news reporting that impacts the way climate change is presented by the media. However, previous research indicates that the audience is more likely to trust journalists on Twitter, meaning that is likely for climate change to be represented more accurately there. For this reason, this thesis examines whether this is the case with environmental journalism on Twitter. The aim of this research is to identify the impact of Twitter’s counter-hegemonic discourses towards climate change reporting, to what extent they affect media logic of news reporting. This is done by conducting quantitative content analysis on environmental journalists’ tweets about climate change. Journalists are divided into two groups for comparison of influence of media logic: staff and freelance journalists. The findings demonstrate that when in it comes to credible reporting, staff environmental journalists are less likely to oppose media logic in comparison to freelance journalists. Additionally, neither type of journalist is likely to oppose media logic when it comes to providing public participation promoting reporting. Research is based on Altheide’s theory of media logic.
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Stockwell, Esther Seong Hee, and estock@hosei ac jp. "The relationship between newspaper credibility and reader attitude toward Korea and Koreans." RMIT University. Applied Communication, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070125.160936.
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As receivers of information from the media, we are faced with the constant problem of determining what sources are and are not credible. Given that much of what we know of the world around us comes directly from the media (Lippman, 1922), as receivers of messages from the media we realise how important the credibility of a news source is. Many of the attitudes that we form about a wide range of issues in society are formed as a direct result of the coverage we receive through the media, although there are numerous other factors involved such as issue involvement, intensity and closure (e.g., Guttman, 1954). Traditionally a large number of studies have argued that a high credibility source is more effective in causing attitude change than a low credibility source (Hovland & Weiss, 1951; Kelman & Hovland, 1953; Bochner & Insko, 1966; McGuire, 1973), while other experimental research examining the interaction between source credibility and other variables have indicated that there are other factors which have an important mediating effect on the impact of source credibility. To further complicate the issue, researchers have argued that credibility is not a stable attribute that a person assigns consistently to a source. Instead, credibility is highly situational and is a changeable perception by a receiver (Berlo, Lemert, & Mertz, 1969; Smith, 1970; Hayes, 1971; Chaffe, 1982). Also, individual differences of receivers such as age, education, gender, and knowledge about the media and the topic could contribute to the evaluation of source credibility (Westley & Serverin, 1964; Lewis, 1981). In addition, the importance of the issue in the media, the controversiality of the issue, receiver bias, the receiver's involvement with the issue and so on have also been shown to have a relationship with the evaluation of source credibility (Stone & Bell, 1975; Robert & Leifer, 1975; Gunther & Lasorsa, 1986). This thesis thus explores the various complexities involved in the relationship between media credibility and attitude formation by examining the characteristics that play a role in making a news source credible to readers, and then considering those factors that affect attitude change in the receivers of a news message. To achieve this, university students in south-east Queensland were examined in order to investigate attitude change regarding the issue of South Korea as a result of coverage in sources they perceive to be of high and low credibility. The study consisted of three stages: a survey of the university students to determine which newspapers they find to be of high and low credibility, a content analysis of their high and low credibility sources for articles of positive, neutral and negative tone, and finally an experiment which measured subjects' attitude change through reading articles of different tones in high and low credibility sources.
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Gondwe, Gregory. "Reclaiming Media Credibility: Examining the Efficacy of Virtue Ethics in the Zambian Media---A Case Study of the Zambia National Broadcasting Corporation (ZNBC) and the POST Newspaper." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18499.
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Tales of unethical reporting, conflict of interest, biases and corruption characterize media practice in Zambia today. The advent of technology and the mushrooming of media houses have ironically magnified this trend. Such tendencies have compromised ethical reporting, thus undermining the journalistic credibility. While some scholars call for a return to African ethics, others hanker for greater professionalism. This study offers an overview of the media in Zambia with Zambia National Broadcasting Corporation and the POST newspaper as its case study. The study looks at how virtue ethics would be effective in reclaiming media credibility. Using qualitative methods, data were collected via theoretical and methodological triangulation. Open-ended questions were designed and distributed among 10 Zambian journalists. The interviews were conducted within a period of one month. Findings indicated that media credibility in Zambia has reached unprecedented levels of suspicion and that virtue ethics, if well applied, would redeem the lost credibility.
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Pearson, George David Hooke. "`Source Blindness’ in Digital News: Predictors of Processing Source Cues in Social Media." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1563544987037169.
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Häregård, Edvardsson Emma, and Linnea Boestam. "How credible is the incredible influencer? : A study examining what factors affect the perception of credibility in influencer marketing." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37139.
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Problem formulation: What factors affect the consumers perception of credibility in influencer marketing on social media? How and why do certain factors affect the credibility of influencer marketing? Purpose: The purpose of this thesis is to understand what factors affect the perception of credibility in influencer marketing on social media. Moreover, the aim is to understand how and why certain factors affect the credibility in influencer marketing in order to elaborate a conceptual model consisting of factors generating credible influencer marketing. Theoretical framework: The theoretical framework of this paper consists of existing theories regarding social identity theory, perception, brand communication, word-of-mouth (WOM), celebrity endorsement and social influencers. Methodology: This study is conducted through both a quantitative and a qualitative study with a deductive approach. The collection of primary data consists of an online survey where 120 respondents participated followed by five qualitative interviews. In order to determine what aspects to examine, a conceptual model was created based on the previous findings within credibility in WOM and celebrity endorsement. The secondary data building the theoretical framework of this thesis are collected from peer reviewed articles published in scientific journals as well as books. Empirical findings: The empirical findings consist of the result from the qualitative and quantitative study. The result of the quantitative study presents the outcome from 24 Likert scale items presented in text, charts and tables. The empirical findings from the qualitative study presents the outcome from the interviews conducted through personal communication face to face or through Skype and are presented in text that are strengthened with citation from the interviews. Conclusion: The findings show that the credibility in influencer marketing is positively affected by the perception of the influencer being a credible source and the influencer and the brand being a good fit.
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Colliander, Jonas. "Socially acceptable? : exploring consumer responses to marketing in social media." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930.
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Erstadius, Jessica, and Johanna Larsson. "Social media influencers : En kvalitativ studie om hur konsumenter uppfattar social media influencers och företagssponsrade inlägg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30709.
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Abstract As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be used. Through collaborations with SMIs, companies can promote their organization or their brand. During this process, the authors of this paper have found several studies which focuses mainly on how companies should identify the right SMIs to collaborate with and also what distinguishes these individuals. The authors recognize that less research has been dedicated to studying this phenomenon from the consumers’ perspective. Therefore, this study aims to contribute to the research in this specific area. The purpose of this study is to get an insight in consumers’ attitudes towards social media influencers, as well as how consumers value and perceive corporate-sponsored posts by influencers on social media. A qualitative approach was used in this study, based on fifteen interviews with consumers who use social media in which they follow one or more SMIs. The empirics have then been analyzed based on the theoretical framework, which mainly consists of theories and previous studies within the field of marketing communication, among others buzz-marketing, sponsorship, product placement and covert marketing. The conclusion of this paper is that none of the respondents had a positive attitude towards corporate-sponsored posts. The respondents tend to trust SMIs that are genuine and have a sense of humor. The respondents trusts information from other consumers more than they trust information from companies. The credibility for SMIs decreases when they get financial compensation to publish corporate-sponsored posts. Keywords: SMI, social media, influencer, corporate-sponsored posts, trust, attitudes, credibilitySammanfattning På grund av den ökade medieintensiteteten blir det svårare för företag att fånga människors uppmärksamhet, det uppstår en risk att budskapet passerar dess tilltänkta målgrupp. Sociala medier har skapat nya möjligheter för företag att kunna profilera sitt budskap och nå ut till specifika målgrupper. Inom alla grupper i samhället finns vissa typer av personer som har en förmåga att påverka andra människor, inom samma grupp. Dessa personer har fått ökad betydelse på sociala medier och benämns inom tidigare forskning med flera olika namn. I denna studie kommer de benämnas social media influencers, SMIs. Genom samarbeten med SMIs kan företag marknadsföra sin organisation eller sitt varumärke. Under denna process har uppsatsförfattarna funnit flera tidigare studier som har fokuserat på hur företag kan identifiera de rätta personerna att samarbeta med samt vad som utmärker dessa personer. Samtidigt har uppsatsförfattarna upplevt att mindre forskning tillägnats åt att studera fenomenet ur konsumenternas perspektiv. Därför ämnar denna studie att bidra till forskningen på detta område. Syftet med denna studie är att få en inblick i konsumenters attityder gentemot social media influencers samt hur konsumenter värderar och uppfattar företagssponsrade inlägg från dessa. Undersökningen har genomförts med en kvalitativ ansats bestående av femton personliga intervjuer med konsumenter som använder sociala medier samt följer någon eller några SMIs inom dessa. Empirin har därefter analyserats utifrån det teoretiska ramverket, vilket huvudsakligen består av teorier och tidigare studier inom marknadskommunikation, bland annat buzz-marknadsföring, sponsring, produktplacering och dold marknadsföring. Slutsatsen i denna studie är att ingen av respondenterna i studien hade en positiv attityd gentemot företagssponsrade inlägg. Respondenterna känner mer förtroende för SMIs som är äkta, har humor och kan bjuda på sig själva. Respondenterna har även större förtroende för information från andra konsumenter än från företag. Vetskapen om att SMIs får finansiell kompensation för att publicera företagssponsrade inlägg gör att trovärdigheten för dem minskar. Nyckelord: SMI, sociala medier, influencer, företagssponsrade inlägg, förtroende, trovärdighet, attityder
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Pupino, Alyssa M. "Uses and Perceived Credibility of Social Networking Sites for Weight Management in College Students." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428685808.
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Fingalsson, Linn, Katalina Palma, and Sindi Sheri. "Attitude is everything : towards social media mobile advertising." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828.
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Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. A model was presented in order to have a clear picture of the existing theories in this field. Methodology: The authors used a qualitative research and the method chosen for data collection was semi-structured interviews and a case study, Snapchat (mobile application). Conclusions: After this process the authors could conclude that consumers’ attitudes towards mobile advertising in social media were negative. The strongest feeling among consumers that would influence their attitudes was irritation. The consumers’ negative attitudes can be related to control. When giving them control their attitudes can be positive. Rewards can positively influence consumers’ attitudes as well. According to the findings in this study high rewards should be given to consumers in high engagement situations.
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Almerri, Rashed S. S. M. Alhaimer. "Exploring the role of celebrities' instagram accounts in changing the behaviour of consumers : case study of Kuwait." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16218.
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This study explores the credibility criteria and brand personality of celebrities' Instagram accounts within the context of Kuwait. In order to explore this issue, this study adopts Ohanian's (1990) model and Aakar's (1997) model for studying credibility criteria and brand personality; respectively. Regarding methodology, primary data were collected through focus groups and interviews with fans and Small Medium Enterprises' managers who follow celebrities' accounts. Furthermore, secondary data were carried out by approaching different corporate websites specialising in social media celebrities. The findings of this study indicate that there are distinctive taxonomies for the celebrities' accounts (i.e. sincerity, competence, sophisticated, excitement, and ruggedness). This is compatible with the Aaker's Model. Moreover, the findings indicate that followers of the Instagram accounts (i.e. SMEs and fans) are motivated by the attitudes and behaviour of the account holders who reflects Ohanian criteria of credibility (i.e. expertise, attractiveness, and trustworthiness). Regarding practical contribution, this study has developed a new model to investigate the potential relationships between ads produced by different celebrity accounts and the audience motivations to purchase. The main limitation of this study relates to the inability to generalise the findings without undermining their trustworthiness.
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Melton, Rebecca. "Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407834/.
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The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consumer engagement with a blog. The findings reveal that message type, specifically product message, is an important consideration when marketers want to illustrate similarities between the brand and consumers. Additionally, it was found that product messages should be considered when encouraging consumer engagement with a blog. However, blog type did not have an effect on consumer perceptions of brand credibility and similarity or consumer engagement.
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Žáčková, Vladimíra. "Kredibilita informace v mediální komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203843.
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This master's thesis deals with the issue of information credibility, especially in case of the communication of information from media to the public. There are represented the most important concepts of the theory of information, media and communication. The main part presents a survey among Czech journalists and the public which was tasked to find out how these two groups of respondents see the media credibility according its type.
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Lin, Xialing. "Social Media And Credibility Indicator: The Effects Of Bandwagon And Identity Cues Within Online Health And Risk Contexts." UKnowledge, 2016. http://uknowledge.uky.edu/comm_etds/46.
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Three studies were conducted to investigate how social media affordances influence individuals’ source credibility perceptions in risk situations. The MAIN model (Sundar, 2008), warranting theory (Walther & Parks, 2002), and signaling theory (Donath, 1999) served as the theoretical framework to examine the effects of bandwagon cues and identity cues embedded in retweets and users’ profile pages for health and risk online information processing. Study One examines whether bandwagon heuristics triggered by retweets would influence individuals’ source credibility judgments. Study Two investigates how bandwagon heuristics interact with different identity heuristics in credibility heuristics on an individual level. Study Three explores bandwagon heuristics at the organizational level. Three post-test only experiments with self-report online surveys were conducted to investigate the hypothesis and research questions. Results indicate that different online heuristic cues impact the judgments of competence, goodwill, and trustworthiness at different levels. Authority strongly influenced source credibility perceptions. A reverse-bandwagon effect was observed in influencing source credibility judgments. Theoretical and practical implications are discussed.
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Andersson, Emma. "Credibility in Comedy is No Joke : A multimodal study of the credibility of, and communication campaign manifested in, the political satire program Last Week Tonight with John Oliver." Thesis, Södertörns högskola, Journalistik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35501.
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Research into political satire programs show that they can be informative in the same way traditional news inform citizens and that the audience trust the information told by satirists. The political satire program Last Week Tonight with John Oliver has inspired the phenomenon ‘the John Oliver Effect’ due to comedian John Oliver’s ability to influence the world of politics and beyond with his in-depth investigations in serious subjects. In the author’s previous research Last Week Tonight has been portrayed by the media as being a credible source despite being the work of a comedian. This study therefore aimed to research what it is that makes Oliver and Last Week Tonight a credible source and whether some aspects of the reporting can be seen as communication campaign. With the theory of source credibility as part of its core, this study used the method of multimodality to ascertain that the main aspect that spoke to Oliver’s credibility was his perceived trustworthiness rather that his expertise or attractiveness. Using the same method but with the theory of communication campaign as part of its core, the study also ascertained that the program in general possessed some characteristics of a communication campaign but to be completely successful an episode had to possess all characteristics of a communication campaign. Merging this with previous research would indicate that subjectivity – Oliver’s authenticity and honest opinions and feelings – play an important part in his perceived credibility.
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Sastrawan, Dewa Ayu Dwi Damaiyanti. "The Instagram News Logic : The Encoding and Decoding of News Credibility on Instagram in the COVID-19 Infodemic in Indonesia." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446746.
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In the occurrence of the COVID-19 pandemic, a trend of Instagram as a news source emerged in the Reuters Institute Digital News Report 2020 (Reuters, 2020). Instagram’s visual factor has made accessing news more feasible and convenient through a curated feed. Consequently, news producers are migrating to social media platforms, including Instagram to serve news consumption needs. However, journalism on social media has been criticized for its lack of journalistic legitimacy where media trust is challenged by the sensationalism of news to drive engagement metrics. Moreover, the COVID-19 infodemic (WHO, 2020) has escalated the concern of news credibility due to a circulation of misinformation regarding the pandemic and overwhelming citizens. Hence, the objective of this study is to analyze how a news outlet on Instagram maintains journalistic legitimacy and how Instagram users navigate news through information abundance in finding credible and trustworthy news. The analysis of this study takes into account an Indonesian news outlet on Instagram called Narasi Newsroom, by interviewing a representative from the news producer, a content analysis of their news content, and interviewing Indonesian Instagram users. The empirical findings illustrate how Narasi Newsroom can revive journalistic legitimacy through an innovative approach without diminishing journalism quality on Instagram. With its principle of educating the audience to understand the news beyond factual statements, Narasi Newsroom’s strategy of riding the wave to serve audience needs upholds journalism values through critical thinking and credible sources. By conducting the study through updating the encoding/decoding model (Hall, 1973; 2009), it was found that the social media logic (Dijck & Poell, 2013) can balance journalism practice on Instagram as well as practices critical thinking for news consumers in finding trustworthy news. In light of the post-truth era, media trust and news credibility may be challenged, however, they are not lost when journalism on social media takes accountability to serve news consumers’ needs. Consequently, it takes both the news producers and consumers to take a critical stance to preserve trust in the news.
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Ognianova, Ekaterina. "Audience processing of news and advertising in computer-mediated environments : effects of the content provider's perceived credibility and identity /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842558.
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Làzaro, Angelique Maria. "An informed community's perception of the impact of digital technology on the credibility of news photography." Thesis, Rhodes University, 2000. http://hdl.handle.net/10962/d1002905.
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South African photojournalists’ perception of digital technology’s impact on the credibility of news photographs is investigated in this study. Digital technology has the capabilities to produce “manipulated” photographs that appear realistic and credible. Credibility is dependent on a variety of factors including codes of realism and codes of production, which fit conventional codes of photographic representation. Manipulation is the act of deviating from accepted codes of photographic representation that may jeopardise the credibility of news photography. This thesis proposes a new theoretical framework that encompasses existing theories of semiotics, ideology, naturalism, realism and credibility. These theories underpin the definitions and discussion on manipulation and credibility. A descriptive survey is used which attempts to discover photojournalists’ views towards credibility. This research draws on qualitative research methods using a largely qualitative questionnaire, which generates both qualitative and quantitative data. The questions are formulated around two case studies of digitally manipulated photographs. The trends and responses in the research data are connected and discussed. The findings of this study are discussed in terms of credibility, awareness of the digital changes, the reason for the changes, the role of a caption, deletion techniques and background changes. The empirical situation is analysed in relation to the theoretical discussions and this study’s theorisation of photographic representation.
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Oyedeji, Tayo A. "The credible brand model the effects of ideological congruency and customer-based brand equity on media and message credibility /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5574.
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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on June 11, 2009) Vita. Includes bibliographical references.
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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.
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Thurwanger, Michael L. "Comparative research into credibility attributed to uniformed versus non-uniformed defense sources." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033638.
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The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings announced the outbreak of hostilities involving U.S. forces or award of a major construction contract. Each of the announcements was delivered by a uniformed military public affairs officer or by a spokesperson in civilian business suit.Following the briefings, students evaluated the source using semantic differentials first developed by Berlo, Lemert and Mertz (1969) and prepared questions exactly as they would ask them following the spokesperson's prepared statement. The semantic differentials were analyzed using ANOVA. The follow-on questions were coded using methodology similar to that used by Einsiedel (1974) and evaluated using the "Coefficient of Imbalance" proposed by Janis and Fadner (1949). This second method was employed to determine whether data obtained and analyzed using the Coefficient of Imbalance would validate results obtained through the use of more traditional semantic differentials.Neither method resulted in findings which would suggest a statistically significant difference in the credibility attributed to the defense source by the student-journalists in any of the four treatments.Department of Journalism
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Alvén, Annica. "Polisens förtroendekris : en skandal att det blev offentligt, inte att det hade hänt?" Thesis, Uppsala University, Media and Communication, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106882.
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Purpose/Aim: The aim of this thesis was to study Sydsvenskans coverage of the police crisis in Skåne 2009.
Material/Method: The study is based on 26 articles which has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.
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Snow, Neal Michael. "Retail Investors' Perceptions of Financial Disclosures on Social Media: An Experimental Investigation Using Twitter." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5880.
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Historically, companies disseminated financial information via the press release. The ability to disseminate information now exists on multiple "new media" channels beyond just the press release, with each channel reaching a different audience. With the different channels of communication come different connotations and associations that people have about the channels, which may affect the interpretation of the message, thereby altering management's ability to effectively communicate with stakeholders. I investigate whether retail investors' processing of financial information disclosures is dependent upon the fit between the channel and the type of information sent on the channel. Using the Elaboration Likelihood Model, I experimentally test how good and bad financial information posted on a social media channel, Twitter, compares to a more traditional channel, a company investor relations page where financial information is traditionally posted. I find that Twitter is associated with investors processing financial information unconsciously on the peripheral route while conscious or central route processing is associated with information coming from the company's investor relations page. Additionally, I find that investors have lower perceptions of management credibility after viewing financial disclosures on a company's Twitter feed than after viewing the same disclosures on the company's investor relations page.
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Aden, Timothy. "The effects of on-screen messages on viewer perceptions of source credibility and issue valence." Scholarly Commons, 2006. https://scholarlycommons.pacific.edu/uop_etds/645.
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The present study investigates the effects of on-screen messages on viewer perceptions of source credibility and issue valence. Previous research has found that elites utilize framing in order to alter viewer perceptions and change public opinion. An experiment was conducted, which examined whether on-screen messages displayed during a presidential-news conference had any effect on the viewers' perception of sound credibility and issue valence. The results of the study indicate that on-screen messages have no effect on individuals' perceptions of source credibility and issue valence. The study also found that an individual's· political ideology plays a major role in influencing perceptions of source credibility and issue valence.
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Jadick, Christopher. "To Tell the Truth: The Credibility of Cable News Networks In an Era of Increasingly Partisan Political News Coverage." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6867.
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The credibility of the American news media is increasingly under fire. Despite an exponential expansion of information available in the digital media era, increased political news coverage and commentary has brought growing apprehension over how much of today’s news can be trusted and believed. 24-hour cable news channels are among the media most often subject to this criticism. At the same time, the media operates under First Amendment freedom of press protection, a constitutional guarantee granted with the understanding that democracy can only succeed when its citizens are well informed. In the great experiment of our republic, a freely functioning news media fills this critical role, but only to the extent that it can be trusted to portray the truth.
This research questioned the media’s ability to inform the public due to the proliferation of political news and commentary. Utilizing social judgment theory, this study offered two hypotheses: that news consumers will find more credibility in political news when presented by media outlets they favor due to political preferences, and that they will also find more credibility in non-political news when presented by media they favor due to political preferences. The study examined if there is a bleed over effect on the credibility of non-political news due to political news coverage. An experiment was conducted in which two politically diverse populations, Republicans and Democrats, where asked to rate the credibility of six stories. Three of the stories were political, three non-political. While the content of those stories remained constant for all study participants, the media brands associated with the stories alternated between Fox News and CNN to determine if the media source alone influences perceptions of credibility. Results from members of both political parties provided support for each hypothesis. Republicans assigned greater credibility to both political and non-political news stories when presented by their network of preference, Fox News. By comparison, Democrats demonstrated greater trust when those same stories where branded by their preferred network, CNN.
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Rydström, Maria. "”Mode är på modet” : - en kvalitativ studie av fenomenet modebloggar -." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8388.
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Abstract
Title: “Fashion be in fashion” – a qualitative study of the phenomen fashion blogs (“Mode är på modet” – en kvalitativ studie av fenomenet modebloggar)
Number of Pages: 46 (54 including enclosures)
Author: Maria Rydström
Tutor: Else Nygren
Course: Media and communication studies D
Period: Spring semester 2007
University: Division of Media and Communication, Department of Information Science,Uppsala university
Aim: Contribute to the understanding of a yet unexplored domain, fashion blogs. And contribute to a discussion of the roll of fashion blogs in the swedish fashionindustry.
Method: Qualitive textual analysis of three fashion blogs and interviews with the authors to the three fashion blogs. Completed with six interviews with experts from the fashionindustry and the blogworld.
Main results: The authors behind the fashion blogs are young women living in big cities.They write about fashionnews, runway trends, fashion items and style outfits worn by them selves. Fashion blogs provide a new way to follow trends and spread them to the society. Theauthors behind the fashion blogs are opinionleaders with high credibility who uses their personal language to create a bond to their readers. The readers of fashion blogs are firstyoung women between 16-23 years old and second older women between 30-40 years old, some men are also readers. Fashion blogs can be used as strategic tools in marketing.
Key Words: fashion blogs, opinionleader, credibility, Lasswells communicationmodel, fashionindustry, consumption
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Petersen, Gustaf. "Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape." Thesis, Stockholms universitet, JMK, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-152082.
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This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. The focus of this paper is on how influencers can be better understood for the benefit of public relations (PR), marketing, and communication. The purpose of this project is to investigate whether the term influencers (short for social media influencers) are defined by scholars in a similar fashion to how the study sample categorises influencers. Thus, the research question of the study is to examine if the study sample finds the term influencer applicable to the five suggested categories that are stated in the survey. The results from this study show that scholars commonly confine the phenomenon of influencers to bloggers, vloggers, and instagrammers. However, the results from the survey indicate that the study sample has a broader perception of the phenomenon. According to the participants, all suggested categories are fitting the term influencer, namely: blogger/vlogger/instagrammer, celebrity, athlete, entrepreneur, politician. Although the latter, politician, is deemed the least fitting category. Thus, the findings in the study show that there is a discrepancy between the public perception of how to define influencers and previous research in the field. This implicates that public relation practitioners need to rethink how they perceive and apply influencer marketing. Using influencers for marketing purposes requires organisations to execute a thorough selection process to ensure a suitable partnership.
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Serralha, Tânia Filipa dos Santos. "Digital influencers : perceções e intenção de compra dos consumidores." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20007.
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Mestrado em MarketingAs mudanças ocorridas nos últimos tempos no ambiente digital levaram a alterações no comportamento do consumidor, particularmente no que diz respeito ao seu processo de tomada de decisão. Uma dessas mudanças tem que ver com o facto destes consumidores recorrerem a fontes de informação que não são controladas pelas marcas, como é o caso dos influenciadores digitais, que criam conteúdos e os partilham com os seus seguidores. Este é um fenómeno que tem vindo a ganhar cada vez mais importância e, por isso, torna-se importante compreender a relação entre os consumidores e os influenciadores. Neste sentido, este estudo incide na rede social Instagram e nos influenciadores nela presentes e pretende compreender várias relações, nomeadamente a relação entre as características dos influenciadores e a perceção de credibilidade dos mesmos, a relação entre esta credibilidade percebida e a intenção de compra e por fim pretende-se ainda compreender se existe relação direta entre as características dos influenciadores e a intenção de compra dos consumidores.
Recent changes in the digital environment have led to changes in consumer behavior, particularly regarding the process of decision-making. One of these changes is due to the fact that these consumers use non-brand-controlled sources of information, such as digital influencers who create content which is shared with their followers. This is an increasingly important phenomenon which is important to understand the relationship between consumers and influencers. Furthermore, this study focuses on the Instagram social network and on the influencers, with the aim of understanding various relationships, such as the relationship between the influencers' characteristics and their perception of credibility, the relationship between perceived credibility and purchase intention. Additionally, it is intended to understand if there is a direct relationship between the characteristics of influencers and the consumers' purchase intention.
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Kunst, Marlene [Verfasser]. "Counterpublics, Media Trust and Credibility in the Digital Space : Empirical investigations of online audiences’ responses to (right-wing) counterpublic discourse / Marlene Kunst." Berlin : Freie Universität Berlin, 2021. http://d-nb.info/1240230370/34.
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