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Seles, Sheila Murphy. "Audience research for fun and profit : rediscovering the value of television audiences." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59574.
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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student submitted PDF version of thesis.
Includes bibliographical references (p. 121-128).
The American television industry is in a moment of transition because of changes brought about by digital distribution and audience fragmentation. This thesis argues that the television industry can no longer adapt to the changing media landscape because structural relationships and business logics forged in previous eras do not allow for meaningful innovation. This project investigates how these relationships evolved and how they can be made more flexible to meet the challenges of digital distribution and digitally networked audiences. Legacy relationships, logics, and measurement methods have prevented the television industry from maximizing the value of increasingly fragmented television audiences. Publishers, advertisers, and measurement companies have historically been able to get around the limitations of their relationships to one another, but they are now faced with increasing competition from digital companies that understand how to make fragmented audiences valuable. This thesis argues that the methodologies and corporate ethos of successful online companies can serve as a model for the television industry, or they can be its undoing. This project also argues that the television ratings system is no longer serving the television industry, the advertising industry, and television audiences. The television industry has the opportunity to develop a system of audience measurement that maintains the residual value of television audiences while accounting for the value of audience expression. To leverage the true value of the television audience, the television industry must reconcile the commodity value of the audience with the cultural value that viewers derive from television programming. This thesis proposes that the cultural value of content should augment the commodity value of the audience. This project concludes that the television industry should reconfigure its economic structure by looking to other digital business, experimenting with new business models online, and actively exploring emergent sites of audience value.
by Sheila Murphy Seles.
S.M.
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Abdel, Karim Mohamed. "Jordanian audiences and satellite news media." Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/25092/.
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This study aims to examine current reception analysis and meida theories to determine if extant literature in the field is relevant to the experience of the Arab audience focusing on the Jordanian audiences as an illustrative case study, using quantitative and qualitative tools including questionnaires and in-depth interviews. The findings show that the Jordanian audiences seem to favour television over print press as a source of information, and they favoured channels such as Al Jazeera. Getting information about international (political) affairs gives this sample of audiences a sense of empowerment which is argued, could compensate for the lack of genuine opportunities for political participation in Jordan. It is also argued that, unlike western studies which claim the prevalence of entertainment programmes and the decline of news, this study shows the opposite trend in the Arab region where viewers are more interested in politics as a topic for social conversation. The findings show that the Jordanian audiences are aware of the role of ownership on the news content but tend to use their awareness of this issue to distinguish between information and propaganda. In general, audiences seem mistrustful of pan-Arab channels and their ideologies and yet they are avid consumers of such channels. One reason, in my view, is the low quality of what they see as censored news in Jordan. Audiences' sceptism of what they watch on news channels is not necassarily damaging their engagement in the political life. Jordanian audiences also understand that the diversity of views offered by satellite news channels is based on the selectivity of each channel (and its editorial team as well as its owner).
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Kim, Hyungmin. "Uses and Gratification of Sports Media Audiences." Master's thesis, Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216550.
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Mass Media and CommunicationM.A.
With the exposure of mass media, sports fans are able to enjoy games in real time in their homes (Beck & Bosshart, 2003; Phua, 2010). While just watching sports broadcasts, fans are likely to share the game experience with family, friends, and other fans who are following the same team (Gantz & Wenner, 1995). Besides, a significant number of people use social media when they are watching live sports broadcasts (Horn, 2012; Phua, 2012; Tang & Cooper, 2011). In particular, sports is one of the most common topics for Twitter users (Kwak, Lee, Park & Moon, 2010). Thus, this thesis explores 1) sports media audiences' motivations to watch live NFL game broadcasts with others, 2) their gratifications as a consequence of the group watching, 3) their motivations to use sports Twitter while watching live NFL game broadcasts, 4) their gratifications as a consequence of sports Twitter use while watching the game broadcasts, and 5) the level of gratifications as a consequence of the group watching and sports Twitter use. The factor analysis indicates that interactivity, fan identity, diversion/entertainment, and personal utility are the factors for the uses and gratifications of the group watching, while interactivity, information seeking, fan identity, and diversion/entertainment are the factors for sports Twitter use. All motivational factors are gratified as a consequence of sports group watching and Twitter use while watching the game broadcasts. This is the meaningful implication of the study that sports media allow the audience to have an opportunity to fulfill their desire for social interaction, and indeed, it is gratified as a consequence of sports media use.
Temple University--Theses
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Law, Philippa. "Audiences' willingness to participate in Welsh-language media." Thesis, Queen Mary, University of London, 2013. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8554.
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Contemporary media audiences expect to be able to interact with content, but in a minority language context, audience participation presents challenges related to audiences’ linguistic confidence. This thesis focuses on Wales, where media producers have suggested that audiences are often reluctant to interact with broadcast and online content in Welsh. To begin to understand this unwillingness, and how it might be overcome, the concept of willingness to participate (WTP) is coined as an extension of willingness to communicate (McCroskey & Baer 1985). First, interviews with producers are analysed qualitatively to identify potential influences on audiences’ WTP. The analysis aims to assess the relative importance of various factors: audiences’ feelings of apprehension, self‐perceived competence, language background and Welsh language ability, as well as the modality of participation (oral/written) and the level of demand placed on the audience. Second, a questionnaire is designed and administered to 358 Welsh speakers, to examine audiences’ perceptions of different opportunities to participate in media content. A path model of WTP is proposed and tested using quantitative data from the survey. The results support the hypothesis that audiences’ apprehension and self‐perceived competence predict WTP and that audience response varies according to the media context. While audiences’ Welsh language skills are important in explaining their WTP, other aspects of language background, such as Welsh language acquisition context, are found to be less important. Third, the survey sample is grouped according to common patterns of WTP, to test whether the above effects are consistent across the population or whether different ‘types’ of audience exist. Using a combination of cluster analysis and thematic analysis of audience comments, four types of audience are proposed and described in detail. Finally, implications for sociolinguistic theory, language maintenance and media production practice are considered and recommendations made.
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Ingvoldstad, Bjorn Paul. "Post-socialism, globalization, and popular culture 21st century Lithuanian media and media audiences /." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3219906.
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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2006.Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 1962. Adviser: Barbara Klinger. "Title from dissertation home page (viewed June 21, 2007)."
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Algers, Maria. "Museums on Instagram - Engagement with audiences on social media." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904.
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This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. The museums’ invitations for engagement and participation with their audience will be the main focus of the study, drawing on concepts of civic engagement and the role of public institutions as democratic forums where collaboration is championed. The results indicate a trend of a low number of invitations for the public to collaborate and engage with the museum, while marketing is instead the most common engagement mode, in particular among art museums. The concluding discussion reflects on these results, as well as the initial assumption that museums should be places for democratic collaboration.
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Al-Jaber, Khalid Jamal M. H. "Audiences' perceptions of news media services in three Arab countries." Thesis, University of Leicester, 2012. http://hdl.handle.net/2381/27680.
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Since their launch, Arabic news satellite TV channels have been recognized as a milestone in the history of Arab media, and their operation has affected – or infected - the Arab audience like no other medium has ever done. This study investigates Arab audiences‘ perceptions of news media services. Moreover, it is a study of news consumption profiles and how these are related to new and old news service provision as well as to viewers‘ motivations for watching news, and their perceptions of different news services in terms of their credibility. It also attempts to understand the evolution of mass media services in the Arab world in the last decade and the interaction between the news media and their audiences. The study takes place in the Arab Gulf States region (GCC countries), “The Gulf Cooperation Council for the Arab States of the Gulf”. Research data were obtained using a self-completion survey from three countries Saudi Arabia, Bahrain, and Qatar, where 1,752 participants of Arab descent answered the questionnaire. The findings indicate that news consumers‘ demographic profiles did not differ greatly between the three countries. In gender, the major participants of the study were reported to be more male than female. The majority of the audiences were young, under thirty years old, better educated, had bachelor degrees, were employed, and earned up to 25,000 (USD) per year. Politically they did not display extreme or polarised political orientations. Moreover, the study found that Arabic news TV services have emerged as the leading news resource and source of information for participants in the three Arab Gulf States. Furthermore, Al-Jazeera and BBC (Arabic) TV were rated as highly credible sources. Finally, the results of the study suggest that Arab audiences seek information from media they deem to be reliable and credible to gratify their need for news information.
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Redhead, Tracy. "Interactive music formats : will audiences interact?" Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/80881/4/Tracy_Redhead_Thesis.pdf.
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The purpose of this research was to conduct a pilot study of a prototype interactive music release format which sought to investigate the readiness of audiences to interact with an interactive alternative to a fixed recorded work. A prototype music interface was created for testing. The prototype was then tested on a sample of users to understand what factors might be critical to audience engagement. The research further investigated the potential implications of the interactive release format on musicians' creative process.
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Benjarongkij, Yubol Chandruang. "Life events, need salience and audiences' use of television /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487260135356719.
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Turner, Jerome. "Hyperlocal Community Media Audiences: An Ethnographic Study of Local Media Spaces and Their Place in Everyday Life." Thesis, Birmingham City University, 2018. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.753287.
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Hyperlocal media is a form of online, alternative community media created by citizens to service their locality. To date, much of the scholarly work in this area has focused on editorial practice, non-UK contexts, or frames these practices as response to receding mainstream local journalism and concerns of civic engagement. In this study I take a different approach, exploring instead the everyday, functional and social contexts which are established in the audience’s highly participatory use of hyperlocal Facebook Pages. I conceptualise such spaces as fields which are integrated both in the individual user’s media ideology, but also amongst a wider sense of overlapping fields of local information and socialites, both online and offline. This work emerges from ethnographic studies of two hyperlocal communities in the West Midlands, in which information was gathered through participant observation, interview, and via an innovative Community Panel approach. I argue that Facebook Pages play a key role for many people in engaging with their neighbourhoods, but not exclusively so, as I demonstrate their place amongst other sources of information and social life. The Pages benefit from being mediated by their editors to create online spaces that welcome participation partly shaped by the audience’s engagement and contribution, thus creating alternative streams of local information that challenge agendas set out by mainstream media. These become integrated into the everyday practices of the audience, therefore, care must be taken to recognise to what extent the broader experience of the neighbourhood is represented in such online practices, and I argue that certain narratives and discourses of the locality are contributed to and constructed online, and not always helpfully so, as in depictions of crime. Where the audience might challenge such depictions, and hold authority to account (the police, for example), this public sphere ideal is not typically acted through. Whilst this does not bode well for the literature’s hopes for political or civic engagement, this thesis demonstrates that audiences develop such spaces in their own vision, to enact and share a capital of local knowledge and information, sometimes innovating in their own ways using mobile technologies in order to do so. This thesis concludes by saying that such online spaces demonstrate the role of media technologies in everyday life, and the extent to which they are perpetuated and maintained by practitioners and their increasingly capable and enabled audiences.
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Kim, Jong Mi. "Global media, audiences and transformative identities : femininities and consumption in South Korea." Thesis, London School of Economics and Political Science (University of London), 2008. http://etheses.lse.ac.uk/2033/.
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The aim of this thesis is to examine the complexity of young women's identities in a context where accelerated global cultural flows have become enormously influential. In particular, this research examines how the consumption of global media affects young women's identities in postcolonial South Korea. Young Korean women's identities have been constructed through specific historical experiences: colonisation under Japanese rule; the division of Korea after the Korean War; and a compressed modernity with rapidly increasing consumption of global media during the 1990s. This research demonstrates how global culture has adapted to a particular local culture. It illustrates how women as audiences are in conflict with, and have to negotiate, newly introduced values through their consumption of global mass media. The research was based on a series of group interviews, including 21 group (101 women) interviews along with data collected from magazine and newspaper articles during nine, months' fieldwork in 2000. The analysis is structured around three key themes of women's cultural practice; consuming plastic surgery, the translation of romantic love and marriage, and the notion of femininity amongst married women. It provides a detailed example of postcolonial theory and argues that the global-local relationship is not monolithic but interactive; it forms part of the devolution of global media. The process of women's identity formation is therefore closely associated with the multi-layered and dynamic practice of struggling with, resisting, and negotiating with, an evolving and devolving global media, and this dominates women's contemporary cultural practice. That cultural practice needs to be contextualised and understood as part of a continuous local negotiation with global forces, as we seek to avoid an unnecessary dichotomy where women are seen as either oppressed or as subversive audiences.
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Mi, Kim Jong. "Global media, audiences and transformative identities : femininities and comsumption in South Korea." Thesis, London School of Economics and Political Science (University of London), 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.498137.
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Ayers, Michael Patrick. "Toward authentic audiences : blogging in a high school English classroom." Diss., University of Iowa, 2011. https://ir.uiowa.edu/etd/2669.
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Though researchers have discussed adolescents' uses of social media and Web 2.0 texts outside school, little research has analyzed how such texts are used in classrooms. This study examines various perspectives on a group of high school students engaged in blogging as part of two language arts courses over an eight-month period. Research questions focused on how students conceived of and interacted with their readers, how they used structural features of the blogging platform to connect their blogs to one another, and how discourses of freedom of speech online led a few students to transgress school norms. To answer these questions, I studied examples of eighty classroom blogs from my own high school students, conducted interviews with eight students, and maintained researcher field notes. I analyzed this data using a combination of discourse analysis, multimodal analysis, while applying social network analysis to understand how the blogs were connected through the key feature known as Following. My findings suggest that the connectivity offered by Web 2.0 enabled students to reach and communicate with authentic audiences who could recognize and validate their identity performances. Further, I argue that though certain features of Web 2.0 media are incongruous with many conventional classroom norms, teachers should work to bridge those gaps.
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Tedd, Andrew. "Audience at the gates : how the BBC is using social media to identify talent and involve audiences in programme production." Thesis, Bournemouth University, 2018. http://eprints.bournemouth.ac.uk/31066/.
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The rise of social media has changed the way the BBC broadcasts. Previous studies have examined the way major broadcasters use social media and social network tools, such as YouTube and Twitter, to supplement their existing channels (Burgess and Green 2009), and to augment newsgathering (Wardle and Williams 2008). But, so far, none have looked at how the new ways the BBC has used social media to engage non programme-making staff and audiences in its programme-making activities – to invite them right inside “Fortress Journalism” (Horrocks 2009). To that aim, this study analyses three BBC projects; moo.gateway, an internal social platform with the aim of identifying new programme-making talent within the BBC; The Virtual Revolution, a BBC2 documentary series which used social media to aid content development; and World Have Your Say, a BBC World Service radio programme which uses social media to include the audience in the development of its running order. Through qualitative interviews with a mixture of senior BBC staff, frontline programme producers, and participants in the programmes, these new uses of social media are critically examined. The analysis of the interviews shows that the reasons given for initiating new ways of working were often emancipatory in nature, consistent with the social constructivist rhetoric of digital utopian literature such as We Think (Leadbeater 2008) and Here Comes Everybody (Shirky 2009). Interview responses were also consistent with other forms of rhetoric such as ‘digital natives’ (Prensky 2001), the ‘rhetorics of creativity’ (Banaji, Burn, and Buckingham, 2006) and ‘open innovation’ (Chesburgh 2003). The study finds that the success of the initiatives depended on an intersection between the everyday lives and motivations of both the participants and the project sponsors, and that external audiences were less interested in the mechanics of programme production and journalism than was assumed by BBC staff. This meant that numbers of participants were limited to those with considerable interest in the stories being developed, or with an interest in developing a career in the media. The success of participants in the moo.gateway case in obtaining programme commissions and film funding, both inside and outside the BBC, demonstrates the usefulness of social media in identifying new programme-making talent. Critical reviews of the narratives of the winning and losing finalists of a BBC3 competition ran using moo.gateway indicates that a prior knowledge of the BBC ‘rules of the game’ and participants’ location within the BBC habitus (Bourdieu 1984) could be considered to be determining factors in their success at the BBC. Succinctly, I have been able to show that social media can provide effective ways for BBC programme makers to identify new talent, but a significant insight and caveat is that care should be taken to ensure projects are framed in terms of the audience’s motivation, rather than that of the BBC. Additionally, where participants are from outside of the BBC, mentoring and coaching has a significant role to play in helping people understand the internal mechanics of the BBC, and particularly any unwritten ‘rules of the game’. I enjoyed unique access in the qualitative interviews for this PhD, at a unique moment in the BBC’s evolution. As a result, these observations have been embraced and welcomed by policymakers within the organisation and by interested parties outside.
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Xu, Xia Ying. "Chinese audiences & US sitcoms : the case of friends." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874204.
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Qasmi, Hosai. "Representations of Gender Relations in Turkish Soap Operas and Afghan Audiences' Reception." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41594.
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Although efforts have been made by the Afghan government and its international partners to promote the tents of gender equality in Afghan society, biases against women and other marginalized groups persist in the society and media sector, particularly. The current study is a timely research because feminist media studies are an under-researched field in the context of Afghanistan. My research aims to be a contribution to this field and open a path for Afghan feminist media studies. The current study explores the representations of gender relations in transnational television soap operas broadcast on Afghan television stations, audiences’ decoding of the representations, and the role of the media in promoting social change. The selected soap operas for the study are Paiman and Qesay Maa, Turkish television soap operas dubbed in the Dari language. The current study is based on feminist theory and feminist methodology, providing a balance of content and reception analysis. Drawing on feminist media studies and focusing on media representations, the content analysis of transnational soap operas echoed previous studies on representations of gender relations and indicated that gender relations are often portrayed in stereotypical and traditional manners. The content analysis further demonstrated that women are objectified in different ways and are often represented as domestic, passive, selfless beings in men’s service. Moreover, relationships between women are often based on rivalry, hatred, and shaming and often without any particular reason. The study also found that contrary to women, men are often represented at outdoor and professional settings. Additionally, grounded on encoding/decoding model through a feminist lens, the thematic analysis of focus group discussions demonstrated that audiences constantly interact with media text and actively make meaning. Interestingly, FGD findings further indicated that as active viewers, both female and male participants, derive multiple and often diverse meanings from the media text. Although both female and male participants problematize the content of transnational soap operas, their interpretations of representations of gender relations and gender equality are dissimilar. The study concludes that transnational soap operas, and the media in general, can play an important role in promoting social change in Afghanistan, particularly gender parity through the Entertainment-Education strategy. However, an intersectional framework is essential in designing EE programmes for promoting gender equality in a diverse society like Afghanistan.
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Viégas, Fernanda Bertini 1971. "Collections : adapting the display of personal objects for different audiences." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/62944.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2000.Includes bibliographical references (leaves 64-68).
Although current networked systems and online applications provide new opportunities for displaying and sharing personal information, they do not account for the underlying social contexts that frame such interactions. Existing categorization and management mechanisms for digital content have been designed to focus on the data they handle without much regard for the social circumstances within which their content is shared. As we share large collections of personal information over mediated environments, our tools need to account for the social scenarios that surround our interactions. This thesis presents Collections: an application for the management of digital pictures according to their intended audiences. The goal is to create a graphical interface that supports the creation of fairly complex privacy decisions concerning the display of digital photographs. Simple graphics are used to enable the collector to create a wide range of audience arrangements for her digital photographs. The system allows users to express their preferences in sharing their personal pictures over a disembodied environment such as the Web. The system also introduces an original approach to the presentation interface of photographic collections on the Web: a viewing application that takes into account the viewing history of the photographs and the integration of text comments to images.
by Fernanda Bertini Viégas.
S.M.
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Yang, Hocheol. "ONLINE NEWS AND THE EFFECTS OF HEURISTIC CUES ON AUDIENCES' ATTITUDES." Cleveland State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=csu1399649731.
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Bragg, Sara Gillian. "Media violence and education : a study of youth audiences and the horror genre." Thesis, University College London (University of London), 2001. http://discovery.ucl.ac.uk/10020370/.
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This thesis considers the implications of recent work in Cultural Studies for the teaching of contemporary popular culture. By taking horror films as its departure point, it addresses public debates and 'moral panics' about 'violent' genres, particularly recent proposals that education may act as an adjunct to centralised control and regulation of the media. The methodology used was empirical 'action research' into teaching of the horror genre within Media Studies A-Level courses. The thesis presents the findings of four case studies carried out in two schools with male and female students aged 16-17 years, of contrasting class and ethnic background. Data, including interviews, transcripts of classroom exchanges and students' videos and writing, is interpreted using discourse analysis, psychoanalytic approaches, and postmodern perspectives on researcher reflexivity. It considers youth audiences' existing strategies for managing their consumption of the mass media. It questions how teachers and students relate to 'cultural value' in contemporary society, and the role of media 'theory' and media production in enhancing learning and understanding. It argues for displacing the privilege granted within media education (and some radical, critical and feminist pedagogies) to dominant modernist discourses which valorise rational, systematised epistemologies, critical autonomy and established value hierarchies. It suggests how 'subjugated' knowledges implicit within practical media production, story-telling or descriptive writing, jokes and even 'mistakes' challenge assumptions about media 'effects' and can be put to work within 'pedagogies of everyday life'. It concludes that a more acute analysis of the intersubjective, relational, unconscious, desiring and affective dimensions of learning and teaching is necessary to understand classroom life and to promote socially just educational practices.
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Porto, Mauro P. "Media framing and citizen competence : television and audiences interpretations of politics in Brazil /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2001. http://wwwlib.umi.com/cr/ucsd/fullcit?p3026383.
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Mudavanhu, Selina Linda. "A study of Radio Zimbabwe's messages and audiences in a time of crisis." Doctoral thesis, University of Cape Town, 2015. http://hdl.handle.net/11427/15606.
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The political and economic crisis that beset Zimbabwe since the late 1990s forms the backdrop to this study which examines the discourses that occupied a position of dominance on the state radio station, Radio Zimbabwe, between March and April 2011. This study moves beyond an analysis of texts and also looks at how some women listeners, who were living in a rural community in Zimbabwe, engaged with the radio and the mainstream discourses in the context of everyday life. The analysis of Radio Zimbabwe broadcasts is informed by Antonio Gramsci's concept of hegemony (1971) as well as ideas from the propaganda model postulated by Edward Herman and Noam Chomsky (1988). The audience study draws on some ideas by Carragee (1990) on the critical audience research perspective. This study also takes a poststructuralist approach to language, discourse and subjectivity. Available media scholarship on the post-2000 crisis in Zimbabwe has mostly focused on analysing how the print media represented the land question and the elections. Scholars have neglected to look at hegemonic and counter hegemonic discourses that were broadcast on the most pervasive medium in the country and on the continent, radio during this time. In radio studies in Africa and in Zimbabwe, the exploration of radio content is also largely missing. Also conspicuously absent in research that has been carried out in Zimbabwe and in Africa is an understanding of how audiences interact with mainstream meanings embedded in radio texts. In view of the above-mentioned gaps in literature, this study focuses on radio texts and radio listeners. The study combines a critical discourse analysis of Radio Zimbabwe content with a discourse analysis of narratives of 30 women listeners of the station that were interviewed. Two arguments are made in this thesis. The first is that in the face of waning support, immense opposition at home and abroad and an unrelenting economic crisis, the Zimbabwe African Nationalist Union- Patriotic Front (ZANU-PF) government used the discourses on land, the liberation struggle, the father of the nation, Christianity and God to legitimise its continued stay in power. These discourses were also used to delegitimise political opponents inside and outside the country. The second argument that this thesis makes is that women's engagement with Radio Zimbabwe content and hegemonic meanings broadcast on the station is not straightforward and predictable. Though some women said they listened to the news, a programme embedded with dominant ideas, most of them said they did not remember what was contained in most bulletins. Most women recalled news items that were directly relevant to them. While Radio Zimbabwe content was predominantly political in nature, the programmes that women talked about as favourite programmes had nothing to do with politics. The majority of women in the study singled out Kwaziso/Ukhubingelelana and Chakafukidza Dzimba Matenga as programmes they enjoyed listening to. In terms of interacting with mainstream ideas, most of the time many of the women affirmed the dominant discourses. There were, however, instances when some women contested hegemonic ideas. Sometimes mainstream ideas were challenged because what the women heard on the radio and their lived realities were not congruent. Interestingly, there were also times when this disjuncture did not drive women to question what they heard on the station.
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Madianou, Maria-Mirca. "Mediating the nation : news, audiences and identities in contemporary Greece." Thesis, London School of Economics and Political Science (University of London), 2002. http://etheses.lse.ac.uk/138/.
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This thesis investigates the relationship between media and identities in contemporary Greece. Acknowledging the diversity of Greek society, the study follows the circulation of discourses about the nation and belonging and contrasts the articulation of identities at a local level with the discourses about the nation in the national media. Through a series of case studies I examine how people of Greek, Cypriot and Turkish origins living in Athens articulate their identities through everyday practices and media use. At the same time I investigate the television news discourse which is nationalized, largely projecting an essentialist representation of identity that does not reflect the complexity of the society it claims to describe. The study follows the shifts in peoples' discourses according to context and observes that it is in their encounters with the news media, compared to other contexts, that some of the informants express a more closed discourse about difference and belonging. This points to the power of the media, through a number of practices, to raise the boundaries for inclusion and exclusion in public life. Hence, while for the majority of the Greek speakers the news is a common point of reference, for the Turkish speakers it is often a reminder of their `second class citizenship' and exclusion from public life. Public discourse, much dominated by the media in the case of Greece, is a complex web of power relations, subject to constant negotiation. This is an interdisciplinary study that draws upon a number of theories and approaches by means' of a theoretical and methodological triangulation. The thesis aims to contribute primarily to two literatures, namely media and audience studies —particularly the developments towards a theory of mediation — and the literature that addresses the relationship between media and identity. In the light of the analysis of the empirical findings the study argues that neither of the hitherto dominant paradigms in theorising the relationship between media and identity (namely, strong media/weak identities and weak media/powerful identities) is adequate to describe what emerges as a multifaceted process. What is proposed is an approach that takes into account both a top-down and a bottom-up perspective. Media and identities should be understood in a dialectical fashion where neither is foregrounded from the start. The concepts of culture and the nation are understood through a historical perspective that recognises their constructedness and diversity. Identity is conceptualised as relational and performative rather than fixed and stable.
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Abramson, Joel D. "Radio| Reaching young adult audiences, what are the challenges and opportunities for radio programmers in cultivating young adult audiences in the current media environment?" Thesis, San Jose State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=1567975.
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As young adults have adopted the use of digital new media technologies, previous scholarly research has predicted a lack of interest by young adults in traditional media, including radio. This waining interest in traditional media by young adults has also been reported in the popular press. An abandonment of radio by young adults could bring about an eventual decline in audience, resulting in adverse economic effects to the broadcast radio industry and related industries, including a decrease in radio revenues, the deflation in the value of radio properties, and potential job loss. This research examined the challenges radio programmers and marketers feel they are having in reaching out to and growing young adult audiences in the face of competition from new media and new media technologies as well as new opportunities for programming and marketing that these new media present. This research surveyed websites and interviewed radio broadcasters in the San Francisco Bay Area who demonstrated success in marketing to young adults in an attempt to ascertain the challenges and new opportunities in reaching and cultivating radio listeners is presented by new media. It was found that these San Francisco Bay Area radio stations are using new media tools to market and program to young adult listeners, and that these tools are key in keeping the radio medium robust.
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O’Neal, Pamela K. "Childhood obesity campaigns: a comparative analysis of media campaigns targeting general and specific audiences." Thesis, Wichita State University, 2010. http://hdl.handle.net/10057/3700.
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In the past thirty years childhood obesity rates have doubled and even tripled in some age groups in the U.S. (Centers for Disease Control and Prevention, 2008). It has become so severe and affected so many children, it has recently been labeled an epidemic by the World Health Organization (2009). Reports demonstrate that rates are higher among co-cultural populations such as African Americans and Hispanics and vary across populations between females and males (CDC, 2008). One strategy employed by many organizations to help reduce the rate of childhood obesity is the use of mass media campaigns (Evans, 2008). Due to the rise in childhood obesity rates and the use of mass media campaigns in an effort to reduce those rates, this study examines childhood obesity media campaigns and their impact on the populations they target. Because rates are higher among co-cultural populations and because they also differ between female and male children, this study examines how campaigns use various techniques to convey health messages to children of specific populations and of different sex.
In order to determine if the strategies the campaigns employ are different among the diverse racial and ethnical populations and between female and male children and to determine the specific strategies utilized, articles that report on the effectiveness of campaigns will be systematically reviewed. Employing Glaser & Straus’ (1967) constant comparative analysis methodology, this study will utilize prior research to identify codes and report on strategies that appear throughout campaign literature (Glaser & Straus, 1967). Using a systematic approach, articles that report on (1) the effectiveness of childhood obesity media campaigns (2) childhood obesity campaigns targeting racial and ethnical populations and (3) campaigns with female and male children will be identified and selected for the study. Articles will then be read and coded and the results reported.Thesis (M.A.)--Wichita State University, College of Liberal Arts and Sciences, the Elliott School of Communication.
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Ross, Philippe. "Mediation in new media production : representation and involvement of audiences/users at NESTA Futurelab." Thesis, London School of Economics and Political Science (University of London), 2005. http://etheses.lse.ac.uk/115/.
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This thesis addresses the interface between producers of new media and their audiences/users as it manifests itself in production. It is based on a case study of NESTA Futurelab (a production-research laboratory in educational new media) conducted in its first year of existence, as its staff sought to define the endeavour —'what it is for' and, more importantly, 'whom it is for'. Drawing on science and technology studies (STS) and media theory, this study challenges models of the producer-user interface which endorse 'technical mediation' in proposing alternatives to its three components — the use bias, overstated co-design and the ontological divide between producers and users. In response to the use bias, the study of Futurelab demonstrates that the producers' perceptions of their audiences (both users and partners) determine from the outset decisions as to the organization's purpose, structure, methodology and outputs. Overstated co-design is countered by uncovering the producers' downplaying of direct user involvement and any pretension to scientific methodology through which they engage the users. This study stresses the more pervasive practice of mediation whereby they represent the absent users. This is further conceptualized through their portrayal as 'experience-based experts' — the producers claim the ability to contribute substantively to production by virtue of their social experience, while minimizing their technical competence. Lastly, the presumed ontological divide between producers and users is contested by illustrating that the spheres of production and reception overlap in the producers' experience, which is reactivated on an ad hoc basis in production. Through notions such as 'reflexivity', 'prior feedback', 'producer-user overlap', `mediated quasi-interaction' and 'experience-based expertise', the producer-user interface is thus inscribed in the continuity of producers' social experience rather than being seen as an interaction purposely and strategically instated at a discrete moment. The most notable instances of continuity are captured by the producers' playing of the synthetic role of producer-user, which rests on the claimed proximity between production and other relevant social situations.
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Meyer, Hans K. "'net gains potential citizen journalists use traditional media often and have a strong need for news /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4578.
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Thesis (M.A.) University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 30, 2007) Includes bibliographical references.
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Luo, Ying. "Motivation, emotion, attitude, & gratification in the use of online video media." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/260.
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Online video media share a great part of similar attributes with traditional mass media. They also bear some fresh features of Web 2.0, such as integration, interactivity, both synchrony and asynchrony, which break the traditional pattern of media viewing and using. They allow for new forms of user activities and offer the user a participatory experience/role so as to facilitate the evolution and dynamic reintegration of the networked society as well as the whole social environment. Online video media have therefore been drawing lots of attention from both the industry and academic field since the emergence. The aims of this research are to: 1) investigate uses and gratifications theorizations in the era of Web 2.0, with online video media the typical target, by finding out the wide and coherent spectrum of online video media usage motivations and gratifications; 2) construct a comprehensive framework of online video media uses and gratifications from integrated and interdisciplinary perspectives; 3) verify the interactive relationships between or among the variables presented in the framework. Survey is adopted for data collection in this study. Convenient sampling and snowball sampling are used. A total of 470 respondents in mainland China complete the questionnaire online, in which 462 are online video media users and the rest 8 are non-users. The online video media uses and gratifications items are then subject to principal components factoring with varimax rotation. Seven factors are identified to explain 67.31% of the variance. Results indicate that the nature of device is a potential source of resulting in unique media outcomes, and habitual behavior of mobile video use has become a part of netizens’ life. More importantly, significant differences in both motivation and gratification between the two user identities are found. Besides, different genres of media contents are related to different motivations and gratifications, and may predict different degrees of interactivity. Moreover, results show that, people in different types of emotions (positive and non-positive) tend to arouse different motivations and attempt to seek different gratifications. Investigation also detect the relationships among dependency, activities after use and attitudes during the motivation and gratification process. It is concluded that, online video media usage is a spiral feedback process of dependency, activities after use and attitudes. During the process of motivation and gratification, people gain experience and derived perceptions, and the beliefs/loyalty gradually forms. Online video media usage is an interactive and dynamic process. During the process, user interacts with the media as well as with other users in the networked society. Though media culture, media literacy and social participation are still weak and limited in the domestic networked society, online video media user exhibits more active, intentional and conscious actions, which is distinguished from traditional mass media audience. In general, this study contributes to the understanding of user’s behaviors, needs and the effects of the new media.
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Gill, Roy Mitchell. "Stalking the fan : locating fandom in modern life." Thesis, University of Stirling, 2004. http://hdl.handle.net/1893/1779.
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The thesis begins by acknowledging the writer's status as a fan. The stimulus for the enquiry emerges from the discrepancy the writer encounters between his fan experience and the ways in which the academy conceptualises fandom. Such theories serve to position the fan at extremes of the field of reader response: as either a passive, cultural dupe or as a radical, textual freedom fighter. By contrast, this thesis aims to take the diversity of fan response into consideration, and situate its analysis in very real concepts of people's lives. In the first of three parts, a typology is developed that examines the contested and disputed nature of fandom. Reference points are drawn from academic writing, popular media and a focus group session with fans of diverse interests. The second part is devoted to fieldwork. Fan conversations, observations and reflections are combined to create six intimate pen-portraits that convey differing ideas of fandom. Topics covered include fans of Doctor Who, The Adventure Game, Sheffield Wednesday football club; the users of archive TV website The Mausoleum Club; attendees at a Kirsty MacColl get-together;Panopticon( a Doctor Who convention); Forbidden Planet (a collector's shop). The final part, `Fandom and Modem Life', draws together the ideas of the thesis to propose a series of maxims on how fandom operates that emphasise complexity, diversity, the significance of emotional attachment, and fandom's interrelation to capitalism (of it, but not about it). Fandom's role is considered in relation to notions of religiosity and sexuality. Fandom is defined ultimately as a form of social identity possible in contemporary western society. The thesis concludes by speculating on how fandom may evolve in the future.
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Cooper, Kathryn E. "Audiences, structures, and strategies: The promise and power of environmental documentaries." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu153140198530959.
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Huang, Shuang. "The Discourse Analysis of Haze Issue in China : Critical Discourse Analysis about Constructions of People Daily and Analysis of Audiences Interaction in Terms of Haze Issue." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36769.
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The study analyzes media representation on social media of environmental issues in China and audience attitudes toward this. The study concretes upon People Daily’s discourse of Chinese haze problems on the Chinese Twitter-- Weibo. Quantitative method and critical discourse analysis are the research methods of the study. Based on reviews of previous studies and theories on media representations, critical discourse analysis, it examines how People Daily constructs discourse about haze problems on Weibo. It also focuses on audience’s interaction in order to discuss how this strengthens, negotiates or alter the discourses about haze and identify what happened with their discourses on Weibo.
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Stenvall, Carl Oskar. "Live sports coverage delivery overLTE Broadcast to off-site audiences: : Media Company & End User perspective." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-150783.
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Mobile data traffic volumes are growing in an increasingly rapid pace. LTE Broadcast technology can reduce pressure on mobile networks during times when many users want to access the same content. This thesis explores how media companies and end users can benefit from using LTE Broadcast for sports content delivery. Interviews were held with Scandinavian commercial and public service media companies in order to obtain information on end user trends, data analysis strategies, second screen experiences, advertising and more. Findings are applied to a scenario where media companies deliver sports content to off-site viewers from the FIS Nordic World Ski Championship 2015 in Falun. Main findings show that end users’ top priorities are convenience and quality, that second screenexperiences can be relevant in a sports context, that media companies should make use of data analysis and that the advertising landscape can be changed with new technology.Media companies should take all these factors into consideration when creating live sports coverage offerings. That way, they are the most likely to attract end users, and will therefore find financial benefits. Calculations show that, at its peak, 415 to 2 683 people can be expected towatch the live coverage simultaneously over cellular networks in the area of Stockholm Municipality. Viewership is however likely to increase if elaborative ways of marketing are utilized.Mängden mobil datatrafik ökar i en snabbt växande takt. Tekniken LTE Broadcast kan minska trycket på mobilnäten vid tillfällen då många användare önskar samma innehåll. Detta examensarbete undersöker hur medieföretag och slutanvändare kan dra nytta av användandet avLTE Broadcast som leveransteknik av sportinnehåll. Intervjuer hölls med skandinaviska kommersiella- och public service-medieföretag för att få information om användartrender, strategier för dataanalys, second screen-upplevelser, reklam med mera. Upptäckterna har tillämpats på ett scenario där medieföretag levererar sportinnehåll från Skid-VM 2015 i Falun till åskådare som inte närvarar vid sportanläggningen.Resultaten visade att användarnas främsta prioriteringar är bekvämlighet och kvalitet, att second screen-upplevelser kan vara relevanta i sportsammanhang, att medieföretag bör använda sig av dataanalys och att reklamlandskapet kan förändras med ny teknik.Medieföretag bör ta dessa faktorer i beaktande när de skapar lösningar för liverapporterande av sportevenemang. På så vis är det mest sannolikt att användarna lockas medieföretagets erbjudande, och företaget kommer därför att dra ekonomiska fördelar. Beräkningar visar att, som mest kan 415-2 683 personer förväntas titta samtidigt på direktsändning av Skid-VM 2015 över mobilnäten inom Stockholms kommun. Tittarantalet är dock sannolikt att öka om genomarbetade sätt att marknadsföra evenemanget tillämpas.
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Marder, Ben. "Saving face on Facebook : managing impressions in the presence of multiple audiences on social network sites." Thesis, University of Bath, 2013. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577734.
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Social network sites are now ubiquitous and self-presentation on these sites is, for many people, a major part of everyday life. The sites provide a novel context for impression management in which presentations can be viewed simultaneously, 24 hours a day, by multiple audiences with heterogeneous expectations. The argument outlined here is that this situation can increase the chances of social anxiety and regulatory behaviour when these expectations are not met. Through four studies including two experiments, a survey and a collection of semi-structured interviews, this thesis examines the process by which users regulate their actions both on- and offline with respect to multiple audiences online. A model is created out of intrapsychic theories grounded on Carver and Scheier’s (2001) selfregulatory process, in order to explain impression management in this context. Research is split into two phases and addressing young users aged predominately aged from 18-24; the first aiming to provide support for different components within the model and the second, to test the process as a whole. Phase 1 finds strong support for the model by providing evidence, first for the assumptions underlying the multiple audience problem and second, that public self-focus increases when engaged with the technology. A third contribution of Phase 1 is its categorisation of preventive and reactive regulatory behaviours. Phase 2 supports the process in the model, showing that self-focus leads to comparison between what is presented and the standards of multiple audiences, resulting in self-regulation mediated by anxiety.
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Alsuwaidi, Alyazia. "Intercultural broadcasting : the approaches of DW-TV Arabia and TRT-Etturkiyye when targeting Arabic-speaking audiences." Thesis, Kingston University, 2013. http://eprints.kingston.ac.uk/26294/.
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This thesis introduces intercultural broadcasting as an alternative and more accurate term to that of the strongly associated term to propaganda: international broadcasting. It challenges theories of public diplomacy. and public sphere by criticising public diplomacy as a term due to its abandonment of the core element of its process that is the power of ordinary citizens' unity, and provides the Arabs and Muslims as an example of a strong transnational public sphere due to the availability of the elements of unity amongst the roots of their shared values system which shapes their culture. This thesis examines the approaches of DW-TV Arabia and TRT-Etturkiyye in building bridges when targeting Arabic speaking audiences by analysing their dialogical programme content, as well as the overall programme genres. The uniqueness of this study comes from two points: it is the first research done by one of the targeted audience's members of the DW-TV Arabia and second, the TRT-Etturkiyye is relatively new and has changed its policies within the last year. This thesis argues that, before building bridges, with the international world, countries are to build inner bridges with immigrants of the same nationalities as the international targeted groups. For instance, the Arabs and Muslims have lots of values in common that present them as a transnational public sphere; thus, Germany can seize the largest group of its immigrants - who are Muslims as well - to benefit from its public diplomacy efforts worldwide. Also, this thesis records the reactions of both DW - TV Arabia and TRT - Etturkiyye towards the Arab Uprising of 2011, which forced both to create new programmes, invite new Arab guests and adopt new airing schedules. This thesis was built upon original data collected from surveying ninety-one participants, general thematic analysis of four weeks of DW-TV Arabia and TRT-Etturkiyye programmes, and detailed content analysis of the equivalent of twelve hours of episodes for each channel. The content analysis has been divided into two phases: the first was before the Arab Uprising of 2011 and the second afterwards. This thesis attempts to propose an innovative intercultural approach, considering the reality of this era's current international affairs. It outlines how an intercultural Arabic broadcaster targeting other cultural audiences should look.
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Martínez, Amat Marc. "Media performance during the "Catalan process": trends in mainstream media audiences and news framing in the course of the independence debate in Catalonia." Doctoral thesis, Universitat Pompeu Fabra, 2020. http://hdl.handle.net/10803/669751.
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This thesis analyses the processes undergone by mainstream media during the independence debate in Catalonia, focusing on the relationship among media, their audiences and governments through different empirical perspectives. It is made up of three articles. The first examines the evolution of media audiences in Catalonia based on an unpublished compilation of data and evaluates changes in their consumption patterns coinciding with periods of greater political intensity since this debate reached the political arena. It defines and proves the existence of two stable media systems, the Catalan and the Spanish systems. The second article presents the results of a content analysis of the top twelve outlets with highest consumption in Catalonia in the period 2012-15 from a framing approach, and highlights the main differences between the two systems in the tone applied to the political actors and the predominance of two specific frames designed for the analysis from the political discourse (“right to decide” and “rule of law”). Finally, the third article analyses the polarization of media audiences coinciding with the independence debate and confirms the homogenization of media audiences towards the issue.Aquesta tesi analitza els processos que han experimentat els mitjans de comunicació de masses durant el debat sobre la independència a Catalunya, centrant-se en la relació entre els mitjans de comunicació, els seus públics i els governs a través de diferents enfocaments empírics. Està format per tres articles. El primer examina l’evolució de les audiències dels mitjans de comunicació a Catalunya a partir d’una recopilació inèdita de dades i avalua els canvis en els seus patrons de consum coincidint amb períodes de major intensitat política des que aquest debat va arribar a l’àmbit polític. Defineix i demostra l’existència de dos sistemes de mitjans estables, el català i l’espanyol. El segon article presenta els resultats de l’anàlisi del contingut dels dotze mitjans amb més consum a Catalunya en el període 2012-15 des de la perspectiva del framing i destaca les principals diferències entre els dos sistemes en el to aplicat als actors polítics i en el predomini d’un dels dos marcs específics dissenyats a partir de l’anàlisi del discurs polític (“dret a decidir” i “estat de dret”). Finalment, el tercer article analitza la polarització de les audiències dels mitjans coincidint amb el debat sobre la independència i confirma l’homogeneïtzació de les audiències dels mitjans de comunicació sobre el tema.
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Gathigi, George W. "Radio Listening Habits among Rural Audiences: An Ethnographic Study of Kieni West Division in Central Kenya." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1249668973.
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Ong, Jonathan. "The mediation of suffering : classed moralities of television audiences in the Philippines." Thesis, University of Cambridge, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.609904.
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Aced, Toledano Cristina. "How Companies Are Seizing the Dialogic Opportunities Provided by Social Media to Communicate with their External Audiences." Doctoral thesis, Universitat Oberta de Catalunya, 2017. http://hdl.handle.net/10803/664191.
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Aquesta tesi avalua, de manera integrada, el nivell de comunicació dialògica desenvolupat per les empreses de l'IBEX 35 i una selecció de vint empreses del Fortune 500 amb els seus públics externs en blogs, Facebook i Twitter. Amb aquest objectiu, s'ha creat una eina dialògica conceptual basada en el marc teòric de Kent i Taylor (1998), i s'ha aplicat a tota la mostra. Es tracta d'un qüestionari que analitza seixanta-una variables i trenta-nou subvariables, organitzades en tres dimensions: Presència, Contingut i Interactivitat. Per a dur a terme la recerca, s'ha aplicat una triangulació entre mètodes: etnografia virtual, anàlisi crítica del discurs (CDA, per les sigles en anglès) i entrevistes amb experts. Els resultats d'aquesta recerca mostren que el nivell dialògic de l'ús dels mitjans socials és més alt a les empreses de l'IBEX 35 que a les empreses del Fortune 500. No obstant això, el percentatge d'empreses amb un nivell baix de comunicació dialògica supera el percentatge d'empreses amb un nivell alt, tant en l'IBEX 35 com en el Fortune 500.Esta tesis evalúa, de forma integrada, el nivel de comunicación dialógica desarrollado por las empresas del IBEX 35 y una selección de veinte empresas del Fortune 500 con sus públicos externos en blogs, Facebook y Twitter. Con este objetivo, se ha creado una herramienta dialógica conceptual basada en el marco teórico de Kent y Taylor (1998), y se ha aplicado a toda la muestra. Se trata de un cuestionario que analiza sesenta y una variables y treinta y nueve subvariables, organizadas en tres dimensiones: Presencia, Contenido e Interactividad. Para llevar a cabo la investigación, se ha aplicado una triangulación entre métodos: etnografía virtual, análisis crítico del discurso (CDA, por las siglas en inglés) y entrevistas con expertos. Los resultados de esta investigación muestran que el nivel dialógico del uso de los medios sociales es más alto en las empresas del IBEX 35 que en las empresas del Fortune 500. Sin embargo, el porcentaje de empresas con un nivel bajo de comunicación dialógica supera al porcentaje de empresas con un nivel alto, tanto en el IBEX 35 como en el Fortune 500.
This thesis assesses the level of integrative dialogic communication prompted by IBEX 35 companies and a selection of 20 Fortune 500 firms with their external audiences on blogs, Facebook and Twitter. With this aim, a dialogic conceptual tool based on Kent y Taylor's (1998) (1998) framework has been created and applied to the entire sample. The tool consists of a questionnaire which analyzes 61 variables and 39 sub-variables on three dimensions: presence, content and interactivity. Inter-method triangulation, i.e., virtual ethnography, critical discourse analysis (CDA) and interviews with experts, has been applied to carry out the research. Results of this research show that use of social media at the dialogic level is higher in the Ibex 35 companies than in the Fortune 500 firms. However, both in the Ibex 35 and the Fortune 500 companies, the percentage of companies with low levels of dialogic communication exceeds the percentage of companies with high levels. Consistent with previous research, this study concludes that Ibex 35 and Fortune 500 companies are still not fully utilizing social media's dialogic potential.
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Hellerud, Emil. "The power of expectations : News media confidence among social audiences in Dar es Salaam: An Mfs-study." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-21599.
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In Tanzania, an ongoing private media boom operates within the frameworks of media laws dating back to the 1970s, restricting media freedom and enabling the government to keep some control of what is written on certain topics. This is widely acknowledged and makes Tanzania an interesting subject for studies of news media confidence from an audience perspective. Confidence is viewed as an attitude consisting of three components: the cognitive, the emotive and the behavioral component. The cognitive component consists of expectations and sought gratifications, the emotive component is the feeling of confidence or the disappointment of a failed expectation and the behavioral component includes what media an individual intends to use, which should not be mistaken for what media an individual is actually using. A quantitative questionnaire in Swahili was distributed to 84 randomly selected inhabitants of Dar es Salaam, almost equally distributed between three areas: the lower class area Mwanayamala, the middle class area Kimara and the upper class area Mikocheni. After finishing the quantitative study, 9 qualitative interviews were conducted with a representative selection of those answering the questionnaire. The interviews and questionnaires were conducted during November and December 2013 and all participants were guaranteed anonymity. Finding truthful information, getting education and entertainment was the most frequent sought gratifications from media usage. Media type, language and ownership were the medium characteristics most evidently affecting confidence. Religion, social status and interests were the individual characteristics most evidently affecting confidence. News media confidence turns out to be more about mutual understanding between the individual receiver and the sending medium, than perceived accuracy and independent monitoring of power.
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Morris, Meredith. "The Priming Effects of Media Frames in Regard to News Images and Stereotypes Held by Hispanic Audiences." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5820.
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This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers' judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two photographs of Hispanic adults receiving food at a food bank. The third version was text-only and included no photographs. All three articles included base-rate statistics of ethnicities using emergency hunger services. Results showed images influence the way Caucasians and Hispanics perceive those people suffering from hunger. Key findings included that Caucasians in the study were susceptible to Hispanic primes, which altered their views on their perceptions about the number of Hispanics receiving emergency food services. However, Caucasians' perceptions of African Americans did not change. Additionally, Hispanic participants were affected by primes in such a way that limitations on societal advancement were perceived more strongly than those of the Caucasian participants. The difference between Caucasians' stereotypes regarding African Americans and Hispanics is an interesting development. The role of priming stereotype in relation to social issues is discussed.M.A.
Masters
Communication
Sciences
Communication; Mass Communication
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KATU, NANCY N. "Media, Conflict Audiences and the Dynamics of Information Dissemination in Plateau State, Nigeria: Is the Tail Wagging the Dog?" Ohio University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1458650635.
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Yesudhasan, Thomas J. "Remote audiences beyond 2000 : radio, everyday life and development in South India." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2002. https://ro.ecu.edu.au/theses/729.
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The core of this thesis is that radio remains an important communication tool for tribal communities living In remote hill areas of South India. Some of the more salient findings relate to media uses and preferences ot people, suggesting that sophisticated negotiations take place between audiences and media. These Include suspicion of television and its impact upon work practices and education, the organization of time and space to accommodate radio and television Into people's busy daily lives, and the recognition that radio may be a more Innovative medium than television. These conclusions have been reached from an In- depth qualitative audience ethnographic study of three tribal communities in Southern India. The Toda, Kola and Kannikaran are tribal communities living in Tamil Nadu, South India. The Toda and Kota live in the Nilgiri Hills. The Kannlkaran live in Kanyakumari district, the most Southern lip of India.
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Shen, Fei. "Communication, community and participation : exploring the O₁-S-O₂-R model." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/697.
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Harlig, Alexandra M. "Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516.
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Roberson, Stephanie Crall. "The effects of media on body esteem of female and male viewers /." free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9988696.
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Díaz, Noci Javier. "Copyright and news reporting: a comparative research study on the authors' rights of media companies, journalists and audiences." Doctoral thesis, Universitat Pompeu Fabra, 2016. http://hdl.handle.net/10803/398785.
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WE EXAMINE IN THIS PHD DISSERTATION, from a comparative, empiri-cal and functionalist approach, the legal aspects related to the protection given by the intellectual property system to the production and dissemi-nation of news, whoever its author is: companies, journalists, users. We propose first a historical and legal examination of the diachronic evolu-tion of the business of news, the social creation of reporters as authors, and the collective work as a legal category especially applicable to some journalistic products. Second, we examine the many rights involved in the protection of copyright, including the user-generated contents, pay-ing attention to the question of the derivative works. Third, we offer an analysis of the practical application of those norms facing the legal prob-lems defined in the previous chapters based on an empirical study of the attitudes, opinions and uses of the aspects previously defined. As a con-clusion, we aim to underline the major trends of intellectual property applied to news reporting in both system and in a global perspective.EN AQUESTA TESI DOCTORAL EXAMINEM, des d’una perspectiva compa-rada, empírica i funcionalista, algunes de les vessants jurídiques relacio-nades amb la protecció dispensada pel sistema de propietat intel·lectual a la producció i disseminació de notícies, qualsevol que en sigui el seu autor: empreses, periodistes o usuaris. Proposem en primer lloc un examen històric i legal de l’evolució diacrònica del negoci informatiu, la creació social del periodista com a autor, i de l’obra col·lectiva com a categoria legal especialment aplicable als productes periodístics. En segon lloc, examinem els diversos drets implicats en la protecció de l’obra intel·lectual, inclosos els dels continguts generats pels usuaris, i parem especial atenció a l’obra derivada. En tercer lloc, fem una anàlisi de l’aplicació pràctica d’aquelles normes relatives als problemes definits en la secció anterior. A tall de conclusió, mirem de destacar les tendències en propietat intel·lectual d'aplicació a l'objecte del nostres estudi en ambdos sistemes jurídics i en una perspectiva global.
EN ESTA TESIS DOCTORAL EXAMINAMOS, desde una perspectiva compa-rada, empírica y funcionalista, algunas de las vertientes jurídicas relacio-nadas con la protección dispensada por el sistema de propiedad intelec-tual a la producción y diseminación de noticias, cualquiera que sea su autor: empresas, periodistas o usuarios. Proponemos en primer lugar un examen histórico y legal de la evolución diacrónica del negocio informa-tivo, la creación social del periodista como autor, y de la obra colectiva como categoría legal especialmente aplicable a los productos periodísti-cos. En segundo lugar, examinamos los diversos derechos implicados en la protección de la obra intelectual, incluidos los de los contenidos gene-rados por los usuarios, y prestamos especial atención a la obra derivada. En tercer lugar, realizamos un análisis de la aplicación práctica de aquellas normas relativas a los problemas definidos en la sección anterior. A modo de conclusión, tratamos de destacar aquellas tendencias que las dos principales tradiciones jurídicas y también desde una perspectiva global muestran en cuanto a la aplicación de las categorías jurídicas previamente definidas a nuestro objeto de estudio.
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Martin, MaryAnn Elizabeth. "Immigrant family, national borders: mainstream and diasporic news media, audiences, and the Oklahoma Taxpayer and Citizen Protection Act." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/706.
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This study examined the role mass media play in animating the relationship between globalization and the nation-state. This study interrogated this relationship using a multi-method approach that analyzed news coverage, the general "media climate" in Oklahoma, and audience responses to the media climate regarding the Oklahoma Taxpayer and Citizen Protection Act, a comprehensive immigration reform bill passed into law in 2007.
The key goals of this study were to examine the ways in which news media in Oklahoma cover the issue of immigration, particularly as it relates to the Oklahoma Taxpayer and Citizen Protection Act, in order to garner a deeper understanding of the ways in which the mass media participate in global processes while cementing the national imagined community. Moreover, by examining audience interpretations of news coverage from mainstream and diasporic news outlets regarding this legislation, this study provided insight into the ways messages about the immigrant family and its contingent gender roles circulate and incorporate into day-to-day culture and how, in turn, these cultural meanings are put into the service of the nation-state.
This study used a multi-method approach comprising of a textual analysis of the bill itself and news coverage of the two largest English-language newspapers in the state. I also analyzed the text of a Spanish-language paper based in Tulsa and conducted in-depth, semi-structured interviews with various state legislators, journalists, community members, and staff members at and clients of the Latino Community Development Agency in Oklahoma City.
In my analysis of the text of the Oklahoma Taxpayer and Citizen Protection Act, or, as it is commonly referred to, HB 1804, I argue that the bill established the ideological parameters of the immigration reform debate in the state. The text of the bill also reifies the nation-state, produces a subaltern immigrant community without recourse to the legal system, and provides a template of the ideal U.S. citizen through its representation of the deviant immigrant. My textual analysis of the two largest English-language newspapers in Oklahoma posits that these news discourses criminalize the immigrant, and gender, racialize, and class the immigrant worker, family unit, and its contingent members. As a result, the news coverage can be seen to highlight the ways in which 1804 is an attempt at resistance to global intrusions in Oklahoma and to offer assurance to the citizen community that cultural turmoil will be calmed. The figures of the bill's main author and the Catholic Church also symbolize the tension between the nation-state and the global in these news discourses. Finally, I argue that the Spanish-language media and the LCDA serve to unify the Latino community in Oklahoma in the context of immigration reform discourses, regardless of legal status, providing cultural sustenance and support when 1804 would deny this to the immigrant community.
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Curry, Tracy. "The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1100448.
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Periods of crisis communication are uncertain, at best, for any organization dealing with a product tampering. This study examined how the public would use the media to gain information about the product tampering, if there would be a difference between newspaper and television usage, and what gratifications the public would seek from the media.The hypothesis stated that there would be no significant difference in media use during product tampering cases between newspapers and television. Three hundred eighty-eight households, the number needed for statistical reliability, were surveyed by telephone in the Muncie, Indiana, area. Results of the data supported the hypothesis.Department of Journalism
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Saffran, Michael J. "Effects of local-market radio ownership concentration on radio localism, the public interest, and listener opinions and use of local radio /." Online version of thesis, 2008. http://hdl.handle.net/1850/7105.
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Godwin, Jonathan. "Film in the Classroom: Toward a More Effective Pedagogy." [Tampa, Fla.] : University of South Florida, 2003. http://purl.fcla.edu/fcla/etd/SFE0000157.
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Hoebarth, Juergen. "Art organisations in the age of social media : how Hong Kong's non-profit art organisations are dealing with the use of social media to address their audiences." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1492.
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