Relevant bibliographies by topics / Media audiences

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media audiences'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 January 2023

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Journal articles on the topic "Media audiences"

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Saulite, Linda. "News Media Brand Equity in a New Media Environment." Economics and Business 36, no. 1 (January 1, 2022): 199–210. http://dx.doi.org/10.2478/eb-2022-0013.

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Abstract Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands. This new media environment deludes media brand associations, contributing to an environment where audiences care less about content sources or brands of media. The younger audience, Generation Z, is an even more platform-on-demand and experience-driven audience. They favour social media and global media and care less about national media brands. Media consumption trends among youthful audiences have become crucial as the sector recognises this audience as a significant portion of the market today and signalling media consumption trends after coming generations. This study examines the impact of news media attributes and perceived uniqueness on news media brand equity in the new media environment. The study emphasises media brand distinctiveness and its effect on news media brand equity. The decision tree method is applied to predict the most significant news media attributes contributing to news media brand equity and the perceived uniqueness of the news media brand. Research results demonstrate the influence of content-consumption-related brand attributes and uniqueness on media brand equity.
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Balfour, Virginia H. "Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary." Media International Australia 176, no. 1 (February 23, 2020): 34–51. http://dx.doi.org/10.1177/1329878x19897416.

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In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analysis, the Facebook audience engagement strategies used by SID were examined. The results highlight the temporal nature of social media audience engagement and the audience’s changing relationship with both the media text and its producers and provide insight into the way social issues are discussed and deliberated on by audiences in the online sphere.
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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad." Jurnal Pengajian Media Malaysia 20, no. 1 (June 1, 2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.

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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study. A survey of the diaspora audience of Nigerian online media in Malaysia, UK, South Africa, and the US was conducted through online questionnaire. Sampling the opinions of the media audiences across frontier on whether the media globalisation enhances the quality and structure of media output, this study found out that despite the fact that the general audience assessment of the media was lamentable, the audience appraised newspapers for moving closer to the global prospect ahead TV and Radio. The audience rating of the online media efficiency was discussed on the tenet of media usage based on the information needs that compel gratification. The online access to mainstream media according to the audience remains a laudable innovation that upturns the media questionable outputs and narrows the wide gaps between the media and the audience as well as among the audiences.
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Miranda, Pritta, and Reny Yuliati. "Eksistensi Radio Saat Ini : Studi Preferensi & Motivasi Khalayak Dalam Mendengarkan Radio." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 3 (November 5, 2020): 735. http://dx.doi.org/10.25139/jsk.v4i3.2477.

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Radio is an audio medium used to fulfil the needs the audience's need, both for information and entertainment. Radio provides a variety of information content and a choice of music. Amid technological developments, the presence of many choices of media to access news, entertainment, music, and other information has become a challenge for radio broadcasting. Now people have various choices of media to get information and listen to music. This research aimed to look at the choice of media, especially radio, from the audience and find out what makes radio remains the audience's choice for information, entertainment and listening to music compared to other new media, including the reasons and motivations of audiences to listen to the radio. The results showed that audiences tended to prefer radio over other media because radio offered unique things, for example, the element of 'surprise' in selecting songs that give different sensations. In addition, the presence of radio broadcasters is also considered entertaining and can be a companion to the audience, especially when travelling. These results indicate that radio offers a uniqueness that cannot be found in other media, and the audience is free to choose the media based on their motivations, the greatest of which is listening to the radio for music, entertainment, and information.
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Silfia, Imamatul, and Irwansyah Irwansyah. "Science communication by scientists and influencers on social media." Jurnal Manajemen Komunikasi 7, no. 1 (October 30, 2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.

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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purbo has a scientific background. On the other side, some audiences support the influencer Alshad Ahmad who keeps the wildlife on his own. This study uses the netnographic method. This study aims to examines how science communication that takes place on social media affects audience reactions to scientific information shared by scientists and influencers, in this case, Purbo and Alshad Ahmad. The study result shows that the audience does not necessarily believe the information shared by people with scientific backgrounds in a scientific discussion on social media. Although some audiences believe the scientists' scientific information, other audiences trust the influencer more. This finding can be a consideration for scientists to develop an effective communication style on social media regarding scientific information to audiences, especially lay audiences.
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Edgerly, Stephanie, and Emily K. Vraga. "News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment." Journalism 20, no. 6 (September 13, 2017): 807–26. http://dx.doi.org/10.1177/1464884917730709.

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This study uses two experimental designs to examine how audiences make genre assessments when encountering media content that blends elements of news and entertainment. Study 1 explores how audiences characterize three different versions of a fictitious political talk show program. Study 2 considers whether audience perceptions of ‘news-ness’ are influenced by shifts in headline angle and source attribution. The implications of audience definitions of news and its social function are discussed.
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Nanì, Alessandro, and Pille Pruulmann-Vengerfeldt. "Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland." Baltic Screen Media Review 5, no. 1 (December 20, 2017): 58–69. http://dx.doi.org/10.1515/bsmr-2017-0012.

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AbstractStemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that support the dynamic switching of the engagement with cross-media. The study’s results suggest that audiences are neither passive nor active, but switch from one mode to another. The findings demonstrate that audience dynamism is circumstantial and cannot be assumed. Thus, thinking about active audiences and participation as the lymph of public service media becomes problematic, especially when broadcasters seek generalised production practices. This work demonstrates how television networks in general cannot be participatory, and instead, how cross-media can work as a vehicle of micro participation through small acts of audience engagement (Kleut et al. 2017).
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Jensen, Klaus Bruhn. "The Double Hermeneutics of Audience Research." Television & New Media 20, no. 2 (November 14, 2018): 142–54. http://dx.doi.org/10.1177/1527476418811103.

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Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunication that yields metadata. Metacommunication is key to reinterpreting what audiences do with digital media and what digital media, in turn, do to audiences.
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Zhong, Luxiong. "Media Happiness of the Audience of “Mukbang”." Learning & Education 9, no. 3 (December 29, 2020): 32. http://dx.doi.org/10.18282/l-e.v9i3.1567.

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This paper studies the media happiness of live broadcast audiences in the process of communication from the We media live broadcasting platform. Through the analysis of the live broadcast platform “Mukbang” cases, we find that “Mukbang” has the effect of Mood switching utility, Interpersonal utility and Self confirmation utility on the audiences, which can alleviate the loneliness of the audiences, meet the expectations of the audience, and have a positive impact on the audiences’media happiness.
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Cavalcante, Andre. "Affect, emotion, and media audiences: the case of resilient reception." Media, Culture & Society 40, no. 8 (June 12, 2018): 1186–201. http://dx.doi.org/10.1177/0163443718781991.

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In this article, I place qualitative audience research in conversation with theories of affect. Informed by participant data from two qualitative audience studies I have conducted with lesbian, gay, bisexual, transgender, and queer (LGBTQ) audiences in the United States, I illustrate how cultural representations can make significant demands on one’s emotional and affective life, requiring practices of rest, rebuilding, and reclamation. I call this process resilient reception, or the strategies audiences employ to manage the affectively turbulent power of media and communications technologies. I examine two examples of resilient reception that the participants in my studies practiced: orientation devices (how audiences oriented toward and away from media) and practices of immersion (how audiences immersed themselves in empowering interpersonal communities and media fare). Ultimately, I argue that theories of affect can complement ideological understandings of media audiences by offering a more embodied and dynamic optic.
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Dissertations / Theses on the topic "Media audiences"

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Seles, Sheila Murphy. "Audience research for fun and profit : rediscovering the value of television audiences." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59574.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student submitted PDF version of thesis.
Includes bibliographical references (p. 121-128).
The American television industry is in a moment of transition because of changes brought about by digital distribution and audience fragmentation. This thesis argues that the television industry can no longer adapt to the changing media landscape because structural relationships and business logics forged in previous eras do not allow for meaningful innovation. This project investigates how these relationships evolved and how they can be made more flexible to meet the challenges of digital distribution and digitally networked audiences. Legacy relationships, logics, and measurement methods have prevented the television industry from maximizing the value of increasingly fragmented television audiences. Publishers, advertisers, and measurement companies have historically been able to get around the limitations of their relationships to one another, but they are now faced with increasing competition from digital companies that understand how to make fragmented audiences valuable. This thesis argues that the methodologies and corporate ethos of successful online companies can serve as a model for the television industry, or they can be its undoing. This project also argues that the television ratings system is no longer serving the television industry, the advertising industry, and television audiences. The television industry has the opportunity to develop a system of audience measurement that maintains the residual value of television audiences while accounting for the value of audience expression. To leverage the true value of the television audience, the television industry must reconcile the commodity value of the audience with the cultural value that viewers derive from television programming. This thesis proposes that the cultural value of content should augment the commodity value of the audience. This project concludes that the television industry should reconfigure its economic structure by looking to other digital business, experimenting with new business models online, and actively exploring emergent sites of audience value.
by Sheila Murphy Seles.
S.M.
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Abdel, Karim Mohamed. "Jordanian audiences and satellite news media." Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/25092/.

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This study aims to examine current reception analysis and meida theories to determine if extant literature in the field is relevant to the experience of the Arab audience focusing on the Jordanian audiences as an illustrative case study, using quantitative and qualitative tools including questionnaires and in-depth interviews. The findings show that the Jordanian audiences seem to favour television over print press as a source of information, and they favoured channels such as Al Jazeera. Getting information about international (political) affairs gives this sample of audiences a sense of empowerment which is argued, could compensate for the lack of genuine opportunities for political participation in Jordan. It is also argued that, unlike western studies which claim the prevalence of entertainment programmes and the decline of news, this study shows the opposite trend in the Arab region where viewers are more interested in politics as a topic for social conversation. The findings show that the Jordanian audiences are aware of the role of ownership on the news content but tend to use their awareness of this issue to distinguish between information and propaganda. In general, audiences seem mistrustful of pan-Arab channels and their ideologies and yet they are avid consumers of such channels. One reason, in my view, is the low quality of what they see as censored news in Jordan. Audiences' sceptism of what they watch on news channels is not necassarily damaging their engagement in the political life. Jordanian audiences also understand that the diversity of views offered by satellite news channels is based on the selectivity of each channel (and its editorial team as well as its owner).
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Kim, Hyungmin. "Uses and Gratification of Sports Media Audiences." Master's thesis, Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216550.

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Mass Media and Communication
M.A.
With the exposure of mass media, sports fans are able to enjoy games in real time in their homes (Beck & Bosshart, 2003; Phua, 2010). While just watching sports broadcasts, fans are likely to share the game experience with family, friends, and other fans who are following the same team (Gantz & Wenner, 1995). Besides, a significant number of people use social media when they are watching live sports broadcasts (Horn, 2012; Phua, 2012; Tang & Cooper, 2011). In particular, sports is one of the most common topics for Twitter users (Kwak, Lee, Park & Moon, 2010). Thus, this thesis explores 1) sports media audiences' motivations to watch live NFL game broadcasts with others, 2) their gratifications as a consequence of the group watching, 3) their motivations to use sports Twitter while watching live NFL game broadcasts, 4) their gratifications as a consequence of sports Twitter use while watching the game broadcasts, and 5) the level of gratifications as a consequence of the group watching and sports Twitter use. The factor analysis indicates that interactivity, fan identity, diversion/entertainment, and personal utility are the factors for the uses and gratifications of the group watching, while interactivity, information seeking, fan identity, and diversion/entertainment are the factors for sports Twitter use. All motivational factors are gratified as a consequence of sports group watching and Twitter use while watching the game broadcasts. This is the meaningful implication of the study that sports media allow the audience to have an opportunity to fulfill their desire for social interaction, and indeed, it is gratified as a consequence of sports media use.
Temple University--Theses
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Law, Philippa. "Audiences' willingness to participate in Welsh-language media." Thesis, Queen Mary, University of London, 2013. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8554.

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Contemporary media audiences expect to be able to interact with content, but in a minority language context, audience participation presents challenges related to audiences’ linguistic confidence. This thesis focuses on Wales, where media producers have suggested that audiences are often reluctant to interact with broadcast and online content in Welsh. To begin to understand this unwillingness, and how it might be overcome, the concept of willingness to participate (WTP) is coined as an extension of willingness to communicate (McCroskey & Baer 1985). First, interviews with producers are analysed qualitatively to identify potential influences on audiences’ WTP. The analysis aims to assess the relative importance of various factors: audiences’ feelings of apprehension, self‐perceived competence, language background and Welsh language ability, as well as the modality of participation (oral/written) and the level of demand placed on the audience. Second, a questionnaire is designed and administered to 358 Welsh speakers, to examine audiences’ perceptions of different opportunities to participate in media content. A path model of WTP is proposed and tested using quantitative data from the survey. The results support the hypothesis that audiences’ apprehension and self‐perceived competence predict WTP and that audience response varies according to the media context. While audiences’ Welsh language skills are important in explaining their WTP, other aspects of language background, such as Welsh language acquisition context, are found to be less important. Third, the survey sample is grouped according to common patterns of WTP, to test whether the above effects are consistent across the population or whether different ‘types’ of audience exist. Using a combination of cluster analysis and thematic analysis of audience comments, four types of audience are proposed and described in detail. Finally, implications for sociolinguistic theory, language maintenance and media production practice are considered and recommendations made.
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Ingvoldstad, Bjorn Paul. "Post-socialism, globalization, and popular culture 21st century Lithuanian media and media audiences /." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3219906.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2006.
Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 1962. Adviser: Barbara Klinger. "Title from dissertation home page (viewed June 21, 2007)."
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Algers, Maria. "Museums on Instagram - Engagement with audiences on social media." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904.

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This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. The museums’ invitations for engagement and participation with their audience will be the main focus of the study, drawing on concepts of civic engagement and the role of public institutions as democratic forums where collaboration is championed. The results indicate a trend of a low number of invitations for the public to collaborate and engage with the museum, while marketing is instead the most common engagement mode, in particular among art museums. The concluding discussion reflects on these results, as well as the initial assumption that museums should be places for democratic collaboration.
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Al-Jaber, Khalid Jamal M. H. "Audiences' perceptions of news media services in three Arab countries." Thesis, University of Leicester, 2012. http://hdl.handle.net/2381/27680.

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Since their launch, Arabic news satellite TV channels have been recognized as a milestone in the history of Arab media, and their operation has affected – or infected - the Arab audience like no other medium has ever done. This study investigates Arab audiences‘ perceptions of news media services. Moreover, it is a study of news consumption profiles and how these are related to new and old news service provision as well as to viewers‘ motivations for watching news, and their perceptions of different news services in terms of their credibility. It also attempts to understand the evolution of mass media services in the Arab world in the last decade and the interaction between the news media and their audiences. The study takes place in the Arab Gulf States region (GCC countries), “The Gulf Cooperation Council for the Arab States of the Gulf”. Research data were obtained using a self-completion survey from three countries Saudi Arabia, Bahrain, and Qatar, where 1,752 participants of Arab descent answered the questionnaire. The findings indicate that news consumers‘ demographic profiles did not differ greatly between the three countries. In gender, the major participants of the study were reported to be more male than female. The majority of the audiences were young, under thirty years old, better educated, had bachelor degrees, were employed, and earned up to 25,000 (USD) per year. Politically they did not display extreme or polarised political orientations. Moreover, the study found that Arabic news TV services have emerged as the leading news resource and source of information for participants in the three Arab Gulf States. Furthermore, Al-Jazeera and BBC (Arabic) TV were rated as highly credible sources. Finally, the results of the study suggest that Arab audiences seek information from media they deem to be reliable and credible to gratify their need for news information.
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Redhead, Tracy. "Interactive music formats : will audiences interact?" Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/80881/4/Tracy_Redhead_Thesis.pdf.

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The purpose of this research was to conduct a pilot study of a prototype interactive music release format which sought to investigate the readiness of audiences to interact with an interactive alternative to a fixed recorded work. A prototype music interface was created for testing. The prototype was then tested on a sample of users to understand what factors might be critical to audience engagement. The research further investigated the potential implications of the interactive release format on musicians' creative process.
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Benjarongkij, Yubol Chandruang. "Life events, need salience and audiences' use of television /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487260135356719.

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Turner, Jerome. "Hyperlocal Community Media Audiences: An Ethnographic Study of Local Media Spaces and Their Place in Everyday Life." Thesis, Birmingham City University, 2018. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.753287.

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Hyperlocal media is a form of online, alternative community media created by citizens to service their locality. To date, much of the scholarly work in this area has focused on editorial practice, non-UK contexts, or frames these practices as response to receding mainstream local journalism and concerns of civic engagement. In this study I take a different approach, exploring instead the everyday, functional and social contexts which are established in the audience’s highly participatory use of hyperlocal Facebook Pages. I conceptualise such spaces as fields which are integrated both in the individual user’s media ideology, but also amongst a wider sense of overlapping fields of local information and socialites, both online and offline. This work emerges from ethnographic studies of two hyperlocal communities in the West Midlands, in which information was gathered through participant observation, interview, and via an innovative Community Panel approach. I argue that Facebook Pages play a key role for many people in engaging with their neighbourhoods, but not exclusively so, as I demonstrate their place amongst other sources of information and social life. The Pages benefit from being mediated by their editors to create online spaces that welcome participation partly shaped by the audience’s engagement and contribution, thus creating alternative streams of local information that challenge agendas set out by mainstream media. These become integrated into the everyday practices of the audience, therefore, care must be taken to recognise to what extent the broader experience of the neighbourhood is represented in such online practices, and I argue that certain narratives and discourses of the locality are contributed to and constructed online, and not always helpfully so, as in depictions of crime. Where the audience might challenge such depictions, and hold authority to account (the police, for example), this public sphere ideal is not typically acted through. Whilst this does not bode well for the literature’s hopes for political or civic engagement, this thesis demonstrates that audiences develop such spaces in their own vision, to enact and share a capital of local knowledge and information, sometimes innovating in their own ways using mobile technologies in order to do so. This thesis concludes by saying that such online spaces demonstrate the role of media technologies in everyday life, and the extent to which they are perpetuated and maintained by practitioners and their increasingly capable and enabled audiences.
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Books on the topic "Media audiences"

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Gunter, Barrie, and David Machin. Media Audiences. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262498.

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Mufti, Sabeha. Media & its audiences: A media - audience study of Kashmir. Srinagar: Jaykay Books, 2011.

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A, Kent Raymond, ed. Measuring media audiences. London: Routledge, 1994.

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Bailey, Steve. Media Audiences and Identity. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230501119.

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Lacey, Nick. Media, Institutions and Audiences. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-9046-4.

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Ruddock, Andy. Understanding audiences: Theory and method. London: SAGE, 2001.

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Audience evolution: New technologies and the transformation of media audiences. New York: Columbia University Press, 2010.

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Kim, Schrøder, ed. Researching audiences. London: Arnold, 2003.

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Television and new media audiences. Oxford: Clarendon Press, 1999.

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The handbook of media audiences. Malden: Wiley-Blackwell, 2011.

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Book chapters on the topic "Media audiences"

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Alvarado, Manuel, Robin Gutch, and Tana Wollen. "Audiences." In Learning the Media, 249–66. London: Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18681-5_10.

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Long, Paul, Beth Johnson, Shana MacDonald, Schem Rogerson Bader, Tim Wall, Vian Bakir, and Andrew McStay. "Media audiences." In Media Studies, 304–59. 3rd ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9781315690834-10.

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Meikle, Graham, and Sherman Young. "Creative Audiences." In Media Convergence, 103–26. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35670-2_6.

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Thompson, Jay Daniel, and John Weldon. "Audiences and Target Audiences." In Content Production for Digital Media, 11–20. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9686-2_2.

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Bertrand, Ina, and Peter Hughes. "Researching Audiences." In Media Research Methods, 43–62. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-1-137-04128-9_3.

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Bertrand, Ina, and Peter Hughes. "Researching Audiences." In Media Research Methods, 51–82. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-55216-7_3.

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Krijnen, Tonny, and Sofie Van Bauwel. "Empowered audiences." In Gender and Media, 172–89. 2nd ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9780429318474-9.

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Culloty, Eileen, and Jane Suiter. "Audiences." In Disinformation and Manipulation in Digital Media, 49–65. Abingdon, Oxon ; New York, NY : Routledge, 2021. |: Routledge, 2020. http://dx.doi.org/10.4324/9781003054252-4.

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Lacey, Nick. "The Media Business." In Media, Institutions and Audiences, 6–34. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-9046-4_2.

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Lacey, Nick. "Approaches to Audiences." In Media, Institutions and Audiences, 144–79. London: Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-9046-4_7.

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Conference papers on the topic "Media audiences"

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GIL-LAFUENTE, ANNA MARIA, and LUIS AMIGUET MOLINA. "MEDIA AUDIENCES PREDICTION: A MODEL." In Proceedings of the MS'10 International Conference. WORLD SCIENTIFIC, 2010. http://dx.doi.org/10.1142/9789814324441_0054.

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Zitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages. The influencer interaction with young audiences in Latvian social media landscape still needs to be mapped. This paper reports on a quantitative study of the influencer communication on two social media – YouTube and Instagram. A total of 459 YouTube videos and 654 Instagram posts in time period from 01.01.2021 to 01.01.2022 were selected for analysis. The aim is to acquire knowledge on how influencers communicate with their young audiences, and do they use appropriate advertising disclosures when communicating commercial information, which is a requirement of Latvian legislation. This information is crucial for further discussion on advertising literacy of young audiences as well as legal regulation of influencer marketing. The research finds that influencers in most part do not properly mark the sponsored content. Thus, influencers both do not comply with the regulatory framework, and deny their young audience the tools to employ advertising skills.
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Provost, Foster. "Brand advertising, on-line audiences, and social media." In the Third International Workshop. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1592748.1592749.

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Yow, Leong Wai, Kong Hua Lim, Yee Mei Lim, and Tong Ming Lim. "Multi-Emotion Detection in Social Media Post using Lexicon-Driven Approach." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1008.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results showed that media and content type of posts have a positive significant impact on customer engagement. The study also demonstrated the importance of an active online participation and communication among consumers will ultimately impact their purchase behaviour in reality. Keywords: Social Media Sites, customer engagement, Facebook, content post, media post
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Tan, Wai Beng, and Tong Ming Lim. "A Critical Review on Engagement Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1002.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results showed that media and content type of posts have a positive significant impact on customer engagement. The study also demonstrated the importance of an active online participation and communication among consumers will ultimately impact their purchase behaviour in reality. Keywords: Social Media Sites, customer engagement, Facebook, content post, media post
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Russo, Angelina, and Jerry Watkins. "NEW LITERACY NEW AUDIENCES: SOCIAL MEDIA AND CULTURAL INSTITUTIONS." In Electronic Visualisation and the Arts (EVA 2008). BCS Learning & Development, 2008. http://dx.doi.org/10.14236/ewic/eva2008.26.

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Nuzuli, Ahmad Khairul. "Audiences Meanings on Figure Disabilities in Korean Drama Scarlet Heart." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.30.

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Su, Zhibin, Yahong Qian, Hui Ren, Chaohui Lv, Xiaoyi Zhang, and Weiwei Li. "Emotion Classification of Film and Television Scene Images for Audiences." In 2019 International Joint Conference on Information, Media and Engineering (IJCIME). IEEE, 2019. http://dx.doi.org/10.1109/ijcime49369.2019.00013.

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Liu, Tianxiao, Jasmine Glover, and Oliver L. Haimson. "Reasons for Sharing With Separate Social Media Audiences During Life Transitions." In CSCW '20: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3406865.3418306.

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Liu, Keren. "Female Audiences’ Interpretation on Media Programs——A Research Based on Sherlock." In Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/isemss-19.2019.111.

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Reports on the topic "Media audiences"

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Iverson, Kenneth. The Audiences of the Military-Media Stage: An Operational Commander's Role. Fort Belvoir, VA: Defense Technical Information Center, May 2006. http://dx.doi.org/10.21236/ada463535.

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McKittrick, Susan. Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches. Boston, MA: Patricia Seybold Group, April 2011. http://dx.doi.org/10.1571/sp04-07-11cc.

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Ortega, F., B. González Ispierto, and ME Pérez Peláez. Audiences in revolution. Use and consumption of mass media groups’ apps for tablets and smartphones. Revista Latina de Comunicación Social, October 2015. http://dx.doi.org/10.4185/rlcs-2015-1063en.

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Kenes, Bulent. QAnon: A Conspiracy Cult or Quasi-Religion of Modern Times? European Center for Populism Studies (ECPS), March 2021. http://dx.doi.org/10.55271/op0007.

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As with ISIL, QAnon’s ideology proliferates through easily-shareable digital content espousing grievances and injustices by “evil oppressors.” To perhaps a greater degree than any comparable movement, QAnon is a product of the social media era which created a perfect storm for it to spread. It was QAnon’s spread onto the mainstream social media platforms—and from there onto the streets—that made this phenomenon into a global concern. Social media platforms, again, aided and abetted QAnon growth by driving vulnerable audiences to their content.
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Manhiça, Anésio, Alex Shankland, Kátia Taela, Euclides Gonçalves, Catija Maivasse, and Mariz Tadros. Alternative Expressions of Citizen Voices: The Protest Song and Popular Engagements with the Mozambican State. Institute of Development Studies (IDS), November 2020. http://dx.doi.org/10.19088/ids.2020.001.

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This study examines Mozambican popular music to investigate three questions: Are notions of empowerment and accountability present in popular music in Mozambique? If so, what can these existing notions of empowerment and accountability reveal about relations between citizens and state institutions in general and about citizen-led social and political action in particular? In what ways is popular music used to support citizen mobilisation in Mozambique? The discussion is based on an analysis of 46 protest songs, interviews with musicians, music producers and event promoters as well as field interviews and observations among audiences at selected popular music concerts and public workshops in Maputo city. Secondary data were drawn from radio broadcasts, digital media, and social networks. The songs analysed were widely played in the past two decades (1998–2018), a period in which three different presidents led the country. Our focus is on the protest song, conceived as those musical products that are concerned with public affairs, particularly public policy and how it affects citizens’ social, political and economic life, and the relationship between citizens and the state.
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Krylova-Grek, Yulia, and Mariya Shyshkina. Blended Learning Method for Improving Students' Media Literacy Level. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4467.

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The paper discusses the issues of improving students' media literacy skills to help them to navigate through an increasingly complex information so- ciety. It reports on a project aimed at applying the blended learning model to boost high school students' media literacy levels. The given model is recognized to have a number of advantages for both teachers (tutors) and learners (students). It is generally accepted that the blended learning method provides students with profound theoretical knowledge and retains the emphasis on practice. Besides, online classes offer a great opportunity to reach a wider audience. The purpose of the paper is to describe the authors' experience in introducing a new method for improving the learners' media literacy skills based on the blended learning model. The survey responses demonstrated that the accessibility, ease-of-use, and duration of the classes were deemed effective in terms of students' engagement and increases in their media literacy level. The course helped learners to develop their critical thinking and other media-related skills, to identify propaganda, ma- nipulation, and fake messages found in media streams.
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Willis, Craig. ECMI Minorities Blog. Could a new level of digitalisation offer minority language media outlets a strategy to attract a wider audience? European Centre for Minority Issues, October 2022. http://dx.doi.org/10.53779/smpx1996.

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Minority language media (MLM) faced significant disruption resulting from the digitalisation processes which brought in increased competition and challenged traditional business models. With a new wave of technological advancements in auto-translation, however, there may be opportunities to grow audience within different speaker groups. This blogpost considers the model of Scottish Gaelic broadcaster BBC Alba, which is sustained by a two-pronged strategy of content for speakers and non-speakers, concluding that other outlets, including newspapers, could utilise auto-translation tools to grow their audience as readership habits evolve. Caution is also expressed towards the possibility of majority-language first practices creeping in out of convenience, serving as a reminder that regulation and public funding must ensure that minority language content is continuously produced, and that the current wave of digitalisation is advantageous for MLM.
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