Relevant bibliographies by topics / Media and communication studies

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media and communication studies'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Media and communication studies"

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Lule, Jack. "(New) Media Studies." Critical Studies in Media Communication 23, no. 4 (October 2006): 339. http://dx.doi.org/10.1080/07393180600933162.

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Dauncey, Sarah. "Disability media studies." Communication Review 22, no. 2 (April 3, 2019): 162–64. http://dx.doi.org/10.1080/10714421.2019.1607998.

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Stang, Sarah. "Feminist media studies." Critical Studies in Media Communication 37, no. 4 (August 7, 2020): 391–93. http://dx.doi.org/10.1080/15295036.2020.1807683.

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Sooryamoorthy, Radhamany. "Trends in media and communication studies: Toddlers, media consumption, and development communication." International Sociology 29, no. 2 (March 2014): 81–88. http://dx.doi.org/10.1177/0268580914524107.

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van Vuuren, Kitty. "Review: Dictionary of Media and Communication Studies, Dictionary of Media Studies." Media International Australia 122, no. 1 (February 2007): 215. http://dx.doi.org/10.1177/1329878x0712200136.

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Brunning, Dennis. "SAGE Video--Communication and Media Studies." Charleston Advisor 17, no. 3 (January 1, 2016): 31–33. http://dx.doi.org/10.5260/chara.17.3.31.

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Davis, Wendy. "Review: Media and Communication." Media International Australia 127, no. 1 (May 2008): 200–201. http://dx.doi.org/10.1177/1329878x0812700135.

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Dunas, Denis, and Anna Gureeva. "Media Studies in Russia: Defining its Academic Status." Theoretical and Practical Issues of Journalism 8, no. 1 (January 31, 2019): 20–35. http://dx.doi.org/10.17150/2308-6203.2019.8(1).20-35.

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In the last decades Russian media scholars have attempted to identify a research field that focuses on media: defining it as "theory of journalism" (teoriya zhurnalistiki), "communicativistics" (kommunikativistika) (the russism from "communication science"), "media theory" (mediateoriya), etc. Such a definition as the "theory of mass communications" (teoriya massovoj kommunikacii) has not expanded outside the sociological field. The history of media studies development in Russia demonstrates, how media researchers, focusing on different fields — from journalism and mass media to media communications — have sought to indicate a unique field of knowledge — outside of sociology and even humanitarian knowledge — with its own theoretical and conceptual apparatus and methodological tools. As a result a deeply rooted in Soviet philological tradition and strongly established system of theoretical views was formed under the name of "theory of journalism". However, the "theory of journalism" has not become a leading name in the field, unlike "communicativistics", which studies the humanitarian aspects of the development of media processes in different regions of the world. The communicativistics (together with communication theory, or communicology) occupies a priority place in the academic discourse and creates a large system of knowledge that analyzes and explores the universal laws of communication in the information society. This field of research connects journalism with a huge amount of communication processes and issues. Widely spread determination is "mediology", whose task is "the synthesis of the theory of the media and the theory of journalism. But "mediavistics" as a study of the aggregate of real and virtual communication processes that provides to a public a sociocultural dialogue in the society is not a widely spread title. The theoretical consideration of media communication has become topical recently. Media communication is not tied to either a mass audience or to mass information, as well as to exclusively interpersonal communication, but it is accurately characterized by the availability of a media channel, digital channel, first of all. Nevertheless, the theory of media communications as an independent field of knowledge takes a quite modest place. It is obvious that at present in the Russian academic community there is no consolidated position on the definition of the research area, which studies media. This is a direct evidence of the activity of the four-level fermentation process in the Russian media studies. The research aims to identify the place of media studies in Russian scientific classifiers, in fundamental academic institutions and in the system of basic scientific funds. The authors relate the designation of the field of knowledge by media researchers to the sections of organization classifiers, raise questions about the academic status of media research in comparison to other humanities research areas. This appears to be highly important in the context of scientometric challenges of modern science.
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Kraidy, Marwan M. "Ferment in Global Media Studies." Journal of Broadcasting & Electronic Media 46, no. 4 (December 2002): 630–40. http://dx.doi.org/10.1207/s15506878jobem4604_8.

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Steeves, H. Leslie. "Feminist theories and media studies." Critical Studies in Mass Communication 4, no. 2 (June 1987): 95–135. http://dx.doi.org/10.1080/15295038709360121.

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Dissertations / Theses on the topic "Media and communication studies"

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Shehata, Adam. "Media Matter : The Political Influences of the News Media." Doctoral thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11511.

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Björnham, Alexandra. "Agile communication for a greener world." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122117.

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As a research focused organization the problem with making the information easily read and interesting to the extent that the reader wants to share this information with its friends is a crucial one. To create the perfect communication, reaching and affecting the majority of society is an impossible task. If the focus instead lies on the thought that by building a serious and dependable reputation, using the ease of social media and trying to create a ripple effect to make change by networking communication, there is a possibility to influence. The art of persuasion starts by building trust in a person or in this case in an organization. But if the communication is made by social media, how can one tell if the communication has built trust or created any positive response by the readers? By using Python, a search algorithm has been set up for mining Twitter and analyzing all data covering the area of biofuel and its participants. This data is then used to start an information feedback loop, where the analytical conclusions made from the retrieved information and activities can affect the communication forwarded from the sender. In an agile manner the user is to choose “sprint”-time as well as a time for retrospect, all to refine the analytical method and improve the process.
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Nicolaou, Helena. "Medieskandal? : En studie av två svenska nyhetstidningars förmedling av de inledande skeendena i Jacksonrättegången." Thesis, Södertörn University College, The School of Culture and Communication, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-258.

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Syfte och frågeställningar

Syftet med uppsatsen är att göra en komparativ studie av två svenska nyhetstidningars förmedling av de inledande skeendena i Jacksonrättegången. Jag analyserar om rättegången är en medieskandal enligt James Lull och Stephen Hinermans kriterier. Följande frågeställningar besvaras: Är Jacksonrättegången en medieskandal enligt James Lull och Stephen Hinermans kriterier? Om det är en skandal, hur förhåller sig den till Tomlinsons teori om den

globaliserande skandalen? Hur har media konstruerat berättelsen kring Jacksonrättegången och hur förbereds publiken inför rättegången? Hur förhåller sig förmedlingen av Jacksonrättegången till det offentliga och det privata? Vad finns det för nyhetsvärderingar i förmedlingen av Jacksonrättegången? Vad finns det för likheter och skillnader mellan de utvalda nyhetstidningarnas sätt att förmedla Jacksonrättegången?

Teori

I teoridelen används Lull och Hinermans kriterier på vad en medieskandal är samt teorier om medieskandaler enligt Thompson och Tomlinson. I narratologiavsnittet ligger fokus på berättarteknik med språk, dramaturgi och vinkling samt ett avsnitt om nyheter som berättelser där Bird och Dardennes beskrivning används. Ett avsnitt handlar om teorin offentligt/privat enligt Habermas och Thompson. Kriterier på nyhetsvärdering är även en del av teoriavsnittet.

Material och metod

Materialet utgörs av artiklar hämtade från Dagens Nyheter och Aftonbladet under perioden 1 december 2004 till 1 mars 2005. Metoden är en kvalitativ analys av utvalda artiklar rörande Jacksonrättegången. Metoden har sin utgångspunkt i de teoretiska analysverktygen som presenteras i teorikapitlet. I material- och metodkapitlet finns ett avsnitt om prestigepress kontra tabloidpress samt ett avsnitt om källkritik.

Sammanfattande konklusioner

Enligt Lull och Hinermans kriterier har jag kommit fram till att Dagens Nyheter inte är med och skapar en medieskandal. De befinner sig istället på metanivå och rapporterar om rättegången som en medieskandal till skillnad från Aftonbladet som deltar i medieskandalen. Jacksonrättegången är en lokal händelse som förflyttats till de svenska nyhetstidningarna. Resultatet av analysen visar även att förmedlingen av Jacksonrättegången skiljer sig åt i de båda nyhetstidningarna då Aftonbladet lägger större fokus vid händelsen och den får en följetongskaraktär. Aftonbladet bygger upp förmedlingen av Jacksonrättegången som ett narrativ med en början och en mitt. Eftersom rättegången pågår går det inte att uttala sig om slutet. De förbereder därmed läsarna på att rättegången ska äga rum genom att publicera artiklar innan rättegången vilket Dagens Nyheter inte gör. Dagens Nyheters förmedling sker oftast i form av korta rapporter. Dramaturgi används i båda nyhetstidningarna även om

Aftonbladet lägger större fokus på det. Aftonbladet använder sig i större utsträckning av vinkling i form av personifiering. Förmedlingen av Jacksonrättegången rör sig främst inom den privata sfären eftersom det Jackson anklagas för begåtts i intimsfären. Dagens Nyheter uttrycker sig mer försiktigt medan Aftonbladet gräver sig djupt ner i intimsfären. Jacksonrättegången uppfyller kraven för nyhetsvärdering bl.a. genom att vara en färsk nyhet som handlar om ett eventuellt brott begått av en känd person, men Aftonbladet cirkulerar nyheten i större omfattning än Dagens Nyheter.

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Mau, Heidi A. "Communicating Legacy: Media, Memory and Harvey Milk." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/438524.

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Media & Communication
Ph.D.
Communicating Legacy: Media, Memory, and Harvey Milk examines publicly available media, artifacts and events in service of remembering Harvey Milk, who in 1977 became the first openly gay man elected to public office in California. Although he addressed issues of a diverse constituency, Milk is often remembered for demanding gay rights, his co-authorship of the San Francisco’s Human Rights Ordinance, and a successful campaign against the passage of Proposition 6 in 1978, a state proposition to prohibit gay men and lesbian women from working in public schools. His political career ended weeks later, when Milk was assassinated, along with San Francisco Mayor George Moscone, by former city supervisor and colleague Dan White. Forms of public and popular media addressing the remembrance of Milk and communicating his legacy include: journalism, books, documentary and fiction film, public art, theatrical and musical performances, memorials, commemorations, public history exhibitions, as well as types of legacy-naming. I term this media material media memoria – material in service of remembering. Through a mix of textual methods (visual/narrative/discourse), fieldwork (participant observation, interviewing) and archival/historical research methods, I examine how Milk media memoria create representations and narratives of Harvey Milk. I focus on how these representations narratives are used over time in the construction, negotiation and maintenance of local, LGBTQIA+ and eventually a larger public memory of Harvey Milk. This project is a mix of history, memory, and media analysis. It is written as an overlapping chronology, so the reader can experience the mediated communication of Milk’s legacy as it moves forward through time. It is situated within the study of media and communication but is interdisciplinary in that it finds inspiration from memory studies, film and media studies, museum and exhibition studies, and public history – all areas in which communication with a public, and mediated communication, play integral parts of collective memory narrative building. Communicating Legacy: Media, Memory and Harvey Milk aspires to be a contribution toward a more comprehensive history of the memory of Milk. The project concludes with a summary of the core and layered Milk memory narratives, a look at the key memory keepers and institutional players in Milk memory maintenance, and a discussion of the future of Milk memory. Through a discussion of how media memoria communicate the legacy of Harvey Milk, the dissertation adds to scholarly knowledge about how collective memory of public figures is constructed in American culture. Additionally, the dissertation works toward resolving deficiencies in research addressing LGBTQIA+ collective memory studies.
Temple University--Theses
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Kreü, Emma. "En studie av den interna kommunikationen på Skatteverket." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7700.

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Abstract

Title:A study of the internal communication at The Swedish Department of Taxes (En studie av den interna kommunikationen på Skatteverket)

Number of pages: 36 (52 including enclosures)

Author: Emma Kreü

Tutor: Peder Hård af Segerstad

Course: Media and Communication Studies C

Period: Atumn 2006

University: Division of Media and Communication, Department of Information Sciense,Uppsala University

Purpose/Aim: To resarch the internal communication within The Swedish Department of Taxes and the relationship between information sender and reciver.

Material/Method: By contedning critical discourse analysis on The Swedish Department of Taxes’ policy for internal communication and accomplish interviews with co-wokers in position of reciving information, in position of sending information and section managers.

Main Results: The co-workers in position of reciving information felt they had a good communicational relastionship with their closest section manager, but not with the upper management.

Keywords: Internal communication, communicational leadership, organizational communication.

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Saied, Kaj. "News Media in War Culture." Thesis, Karlstad University, Karlstad University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1476.

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Fear has found its latest instrument in the news media. The discourse of fear in news presentations produces gasping meanings, which we can compellingly indulge in. Fear not just being entertaining, but one of the ways in which we relate to reality, is used as a protection mechanism of our status quo. The purpose of this thesis is to examine the extent to which Fox News tends to use, and further reproduce, the fear discourse to form identities and meaning. The method utilized in this thesis is frame analysis, which is a form of discourse analysis. The primary results indicate that Fox News undeniably uses the fear discourse, for entertainment and the proliferation of the status quo - meaning system. In addition, Fox News applies fear blatantly in the news presentations, as acts of courage and virtuous loyalty to reporting.

Key words: Fear, Frame analysis, Meaning, News media, Infotainment.

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Gathigi, George W. "Radio Listening Habits among Rural Audiences: An Ethnographic Study of Kieni West Division in Central Kenya." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1249668973.

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Murphy, Kayla Christine. "Ethical crisis communication on social media| Combining situational crisis communication theory, stakeholder theory, & Kant's categorical imperatives." Thesis, Gonzaga University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1600336.

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This guide was created to serve as a tool for crisis communications to assist in crafting ethical responses to crises using social media as the primary communications channel. The guide combines Stakeholder Theory (Freeman, 1984)—a management theory that focuses on the importance of different groups of people, not just shareholders—with Situational Crisis Communication (Coombs, 2007). The guide also adheres to two of Kant’s Categorical Imperatives as the ethical basis and marker. To create the guide, the author relied on archival, or documentary, research to provide the background information and theory to inform the creation of the guide. The guide is broken up into four parts—an overview of crisis communication, pre-crisis planning, active crisis communication, and post-crisis communication/reputation rebuilding. The guide is meant to be used as a tool, and is not an exhaustive how-to for handling a crisis.

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Dickinson, Roger D. "Sociological studies of the media : contributions towards a socially-situated understanding of media and communication processes." Thesis, University of Leicester, 2014. http://hdl.handle.net/2381/32204.

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This thesis contains ten chapters that together put forward a case for a renewed sociological approach to the study of media and communication. I argue that the increasing complexity of contemporary media and communication processes demands not only that sociology remains at the centre of research in this field but also that a particular sociological approach is needed that aims to uncover the way individuals take and make meaning from the social situations in which they find themselves. In seven of the chapters the research described is concerned with the work of journalists. The remaining three are concerned with the study of media audiences. Each chapter is self-contained but the thesis as a whole demonstrates an overarching interest in the nature of socially-situated human action, how this can be conceived theoretically and studied empirically, and how research conducted from within this perspective can help to build a fully-rounded understanding of media production and media use. The introduction outlines this approach and describes the contribution that each chapter makes to the case I wish to make.
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Elerding, Carolyn. "Mechanical Clouds and Other Concrete Abstractions: Materiality, Enlightenment, and the Digital." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492627462988087.

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Books on the topic "Media and communication studies"

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James, Watson. Dictionary of media and communication studies. 7th ed. London: Hodder Arnold, 2006.

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1952-, Hill Anne, and Watson James 1936-, eds. Dictionary of media and communication studies. 5th ed. London: Arnold, 2000.

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1952-, Hill Anne, ed. Dictionary of media and communication studies. 6th ed. London: Arnold, 2003.

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Zoonen, Liesbet van. Feminist media studies. London: Sage, 1994.

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Chandra, Sharma Suresh. Media, communication, and development. Jaipur: Rawat Publications, 1987.

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1952-, Hill Anne, ed. A dictionary of communication and media studies. 2nd ed. London: Edward Arnold, 1989.

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1952-, Hill Anne, ed. A dictionary of communication and media studies. 3rd ed. London: E. Arnold, 1993.

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1952-, Hill Anne, ed. A dictionary of communication and media studies. 4th ed. London: Arnold, 1997.

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John, Reilly, and Titford John, eds. Communication and media studies: An introductory coursebook. Basingstoke: Macmillan Education, 1988.

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Interactions: Critical studies in communication, media & journalism. Lanham, Md: Rowman & Littlefield, 1998.

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Book chapters on the topic "Media and communication studies"

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Moring, Tom, and Lia Markelin. "61. Media/Communication studies." In Handbücher zur Sprach- und Kommunikationswissenschaft / Handbooks of Linguistics and Communication Science (HSK), edited by Jeroen Darquennes, Joseph C. Salmons, and Wim Vandenbussche, 754–65. Berlin, Boston: De Gruyter, 2019. http://dx.doi.org/10.1515/9783110435351-061.

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Murphet, Julian. "Communication and Media Studies." In A Companion to Diaspora and Transnationalism, 54–67. Oxford, UK: Blackwell Publishing Ltd, 2013. http://dx.doi.org/10.1002/9781118320792.ch3.

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Valdivia, Angharad N. "Feminist Media Studies." In Reflections on Feminist Communication and Media Scholarship, 133–47. New York: Routledge, 2021. http://dx.doi.org/10.4324/9781003102786-9.

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Ekecrantz, Jan. "Media and Communication Studies going Global." In The Handbook of Political Economy of Communications, 483–500. Oxford, UK: Wiley-Blackwell, 2011. http://dx.doi.org/10.1002/9781444395402.ch22.

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Bakir, Vian, and David M. Barlow. "Exploring Relationships between Trust Studies and Media Studies." In Communication in the Age of Suspicion, 9–23. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230206243_2.

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Batchelor, Kathryn. "Paratexts in digital, media and communication studies." In Translation and Paratexts, 46–73. London : Routledge, [2018] | Series: Translation theories explored: Routledge, 2018. http://dx.doi.org/10.4324/9781351110112-4.

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Orgeret, Kristin Skare. "Gender in African Media Studies." In The Palgrave Handbook of Media and Communication Research in Africa, 347–67. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-70443-2_19.

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Phelan, Sean. "Articulating Neoliberalism in Critical Media and Communication Studies." In Neoliberalism, Media and the Political, 12–33. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137308368_2.

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Downing, John D. H. "Comparative Research and the History of Communication Studies." In The Handbook of Global Media Research, 7–27. Oxford, UK: Wiley-Blackwell, 2012. http://dx.doi.org/10.1002/9781118255278.ch1.

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Rosengren, Karl Erik. "Three Perspectives on Media and Communication Studies in Europe." In Psychology of Media in Europe, 15–29. Wiesbaden: VS Verlag für Sozialwissenschaften, 1995. http://dx.doi.org/10.1007/978-3-322-94251-7_3.

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Conference papers on the topic "Media and communication studies"

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Yudhawasthi, Ciwuk Musiana, Ninies Agustini Damayani, and Pawit M. Yusuf. "Museum as a Communication System." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.1.

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Andriani, Vivitri Endah. "Interpersonal Communication in Workplace Bullying." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.14.

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Aliefiani, Karina, and Mohammad Shihab. "Online Communication Platform Contributions to Internal Communication: A Lesson from Telkom Digital Service Division." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.39.

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Hartono, Dicky, S. W. Lee, V. V. Yap, M. S. Ng, and C. M. Tang. "A multicore system using NoC communication for parallel coarse-grain data processing." In 2013 Conference on New Media Studies (CoNMedia). IEEE, 2013. http://dx.doi.org/10.1109/conmedia.2013.6708539.

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Prakoso, Sebastian Gary. "Understanding the Urban Arts in Visual Communication Visual Communication on Mural Created by Polo Triuns." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.9.

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Rina, Nofha. "Communication Pattern of Parents in Nuclear Families." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.13.

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Muhardi, Muhardi, and Cici Cintyawati. "Political Communication and Economy: Grassroots Community Perspectives." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.58.

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Wibawa, Darajat. "Media Construction and Radicalism." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.74.

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Ayu, Aulia Suminar. "Maximizing Garbage Clinical Insurance Adoption Through Communication Network." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.22.

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Yuliarti, Monika Sri, Likha Sari Anggreni, and Prahastiwi Utari. "Privacy and Social Media Conceptual Review on Private Turbulence in Communication Privacy Management of Social Media." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.49.

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Reports on the topic "Media and communication studies"

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Bilovska, Natalia. HYPERTEXT: SYNTHESIS OF DISCRETE AND CONTINUOUS MEDIA MESSAGE. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11104.

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In the article we interpret discrete and continuous message as interrupted and constant, limited and continual text, which has specific features and a number of differences between traditional (one-dimensional) text and hypertext (multidimensional). The purpose of this study is to define the concept of “hypertext”, consideration of its characteristics and features of the structure, similarities and differences with the traditional text, including the message in the media and communication. To achieve the goal of the study, we used a number of methods typical of journalism. Empirical analysis enabled a generalized description of the subject of study, which allowed to know it as a phenomenon. With the help of generalization the characteristic and specific regularities and principles of hypertext were studied. The system method is used to identify the dependence of each element of hypertext on its place in the text system as a whole. The retrospective method helped to understand the preconditions for the emergence of hypertext, to trace the dynamics of its development. General scientific methods (analysis, synthesis, induction, deduction) made it possible to formulate the conclusions of the study. Thanks to hypertext and the hypertext systems, the concept of virtual reality has gained tangible meaning. In hypertext space, virtuality organically complements reality. The state of virtuality, in this case, becomes the concept of hyperreality, and all this merges into a single whole in the space of computer text. Due to its volume and multidimensionality, hypertext can arouse scientific interest as an interdisciplinary discipline. In today’s world, the phenomenon of hypertext has been the subject of numerous discussions, conferences and research in the field of social communications, linguistics and psychology. Today, a significant number of organizations conduct large-scale research based on the concepts of hypertext associations and associative navigation.
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.

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Greenberg, Bradley S., Hannes Haas, and Elisabeth Klaus. Media and Communication: Why Another Journal? Librello, August 2013. http://dx.doi.org/10.12924/mac2013.01010001.

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5

Ros-Diego, Vicente-José, and Araceli Castelló-Martínez. CSR communication through online social media. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-067-947-047-067-en.

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6

Coronel-Salas, Gabriela. Structure of media and communication companies in Ecuador. Revista Latina de Comunicación Social, December 2012. http://dx.doi.org/10.4185/rlcs-2012-966en.

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7

Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (User Generated Content), situational content, and different contexts. The biggest problem for Ukrainian publishers is continual strategic work with social media for promotion. During quarantine, social media became the first channel for communication with customers and subscribers. Therefore promotion on the Internet and in social media indeed should become equivalent to offline promotion.
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Sarmiento Guede, JR, J. de Esteban Curiel, and A. Antonovica. Viral communication through social media: analysis of its antecedents. Revista Latina de Comunicación Social, February 2017. http://dx.doi.org/10.4185/rlcs-2017-1154en.

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9

Alfieri, Paul, Gary Bender, Gregg Clark, John W. Coleman II, and Christos Dellas. 2002 Industry Studies: News Media. Fort Belvoir, VA: Defense Technical Information Center, January 2002. http://dx.doi.org/10.21236/ada425304.

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10

Song, So Young, Erin Cho, Youn-Kyung Kim, and Theresa Hyunjin Kwon. Clothing Communication via Social Media: A Decision Tree Predictive Model. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-102.

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