Dissertations / Theses on the topic 'Mass media – social aspects – italy'
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Ng, Che-keung Tony. "Relationship between the mass media and public order." Thesis, Hong Kong : School of Professional and Continuing Education, University of Hong Kong, 1994. http://sunzi.lib.hku.hk/HKUTO/record/B36195182.
Full textCurry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.
Full textTaebi, Shala. "Theoretical foundations of media education : a critical analysis." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.
Full textHaussamen, Lindsey Marie. "United States media portrayals of the developing world: A semiotic analysis of the One campaign's internet web site." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3387.
Full textLiu, Yi Ying. ""Old wine in new digital bottles" :an examination of the use of different forms of headlines in the context of multiple-media platforms and similar content : a case study of The Beijing News." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690623.
Full textZhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.
Full textNelson, Wade Gordon James. "Reading cycles : the culture of BMX freestyle." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102820.
Full textSpecial-interest magazines are a part of a larger system and industries within which the ultimate goal is the sale of commodities. At the same time, they function as a site of credibility within a larger field, both conferring star status on particular individuals and approving particular commodities that are being offered to the readers. Special-interest magazines construct and sell audiences to advertisers, create star systems, propose candidates for stardom, help build image careers, contribute substantially to a "star currency" within the particular field, negotiate (i.e.; mediate) tensions between the advertisers, the stars, and the readers, help organize the time of a culture and work to infuse it with a sense of vitality through the punctual and ritualistic appearance of novel content, assist the consumer with their desires for commodities and stars by standing as catalogues of commodities (serving to educate newcomers in the protocol of the culture), provide new financial opportunities (such as the commodity form of the photo contingency), and in their complicity with the needs of those that provide their primary source of revenue, give more value to the advertising dollar in the construction of editorial content that could be seen as advertising.
Mechar, Kyle William. "The cultural logic of dis-ease : difference andas displacement in popular discourses of the AIDS crisis." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23229.
Full textLeavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors." Scholarly Commons, 2002. https://scholarlycommons.pacific.edu/uop_etds/563.
Full textCurry, Tracy. "The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1100448.
Full textDepartment of Journalism
Obijiofor, Levi Mbakwe. "Mass media and sociocultural phenomena in the process of development : an ethnographic study of two Nigerian communities." Thesis, Queensland University of Technology, 1995.
Find full textGe, Shuai. "The mass collaboration of human flesh search in China." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525506.
Full textGibbs, Chris. "Twitter's impact on sports media relations." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/18588.
Full textPuchan, Heike. "Adventure sport, media and social/cultural change." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19359.
Full textNanabawa, Sumaiya. "A discourse analysis of print media constructions of 'Muslim' people in British newspapers." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1006767.
Full textChan, Kar-wing Veronica, and 陳嘉詠. "Social attitudes towards swearing and taboo language." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31951211.
Full textHunter, Catherine Wood. "Flesh for fantasy : exposing the sexualised and manipulated female persona in contemporary women's media." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/21213.
Full textENGLISH ABSTRACT: This thesis focuses on the representation of women in media aimed at women. A critical examination of visual communication (magazines, advertising and visual story-telling1) will demonstrate that the media may be regarded as highly influential in the way women perceive their bodies, reproduction and sexuality. I begin by examining the presentation of the ‘ideal’ woman as an instance of the Pygmalion complex. This reading of the media’s formulation of the female ideal aims to demonstrate the psychological effects of the Pygmalion complex on women, and illustrates how the resultant striving for perfection drives production and consumption. I shall demonstrate how the image of the ‘ideal’ woman is increasingly more sophisticated and convincingly portrayed through the use of digital manipulation, plastic surgery, excessive dieting and exercise regimes. I propose that the average woman is left feeling inadequate and is undermined by the voice of her own cultural representation. This thesis also investigates the persistence of the virgin / whore binary in the media’s depiction of female sexuality. I propose that this is an essentialist and dualistic presentation of female sexuality as either ‘good’ (surrendered, submissive and conforming – i.e. the virgin); or ‘bad’ (transgressive, explicit, dangerous and destructive – i.e. the whore). I further suggest that this polarised appropriation of women’s sexuality deprives women of ownership of their own sexuality. I also propose that the media’s treatment of female sexuality presents women as being in competition within one another for male attention and approval and that this representation damages female solidarity. Finally I demonstrate that pornography has infiltrated all aspects of popular culture, from magazines to music videos. My hypothesis is that this use of pornographic conventions depicts the rape and abuse of women as normative, commonplace and even entertaining, and that this has a detrimental effect on both women’s and men’s sexual and social wellbeing.
AFRIKAANSE OPSOMMING: Hierdie tesis is gerig op hoe vroue in die media wat op vroue gerig is, verbeeld word. 'n Kritiese ondersoek van visuele kommunikasie (in tydskrifte, reklame en visuele verhaling2) sal toon hoe die media as uiters invloedryk beskou kan word ten opsigte van hoe vroue hul eie liggame, voortplanting en seksualiteit beskou. Ek begin deur die voorstelling van die 'ideale' vrou as 'n voorbeeld van die Pygmalionkompleks te ondersoek. Hierdie beskouing van die media se formulering van die ideaal van vrouwees is daarop gerig om die sielkundige effek van die Pygmalion-kompleks op vroue te demonstreer en illustreer hoe produksie en verbruik deur die strewe na perfeksie wat as gevolg van hierdie formulering ontstaan, aangedryf word. Ek sal toon hoe die beeld van die 'ideale' vrou, as meer en meer gesofistikeerd, oortuigend weergegee word deur middel van digitale manipulasie, plastiese snykunde, oormatige volg van diëte en oefenprogramme. Ek voer aan dat die gemiddelde vrou hierdeur met die gevoel gelaat word dat sy tekortskiet en ondermyn word deur die boodskap van die publikasies wat haar eie kulturele beeld verwoord. Hierdie tesis ondersoek ook die volhardendheid van die tweeledige voorstelling van vroulike seksualiteit in die beelding van maagd en hoer wat in die media aangebied word. Ek voer aan dat dit 'n wesenlike en dualistiese voorstelling van vroulike seksualiteit as óf 'goed' (uitgelewer, gedwee en konformerend – d.w.s. die maagd), óf 'sleg' (oortredend/sondig, eksplisiet, gevaarlik en vernietigend – d.w.s. die hoer) is. Ek stel verder voor dat hierdie gepolariseerde toe-eiening van die vrou se seksualiteit vrouens van eienaarskap van hul eie seksualiteit ontneem. Ek stel ook voor dat die voorstelling van die vrou se seksualiteit soos dit in die media aangebied word, suggereer dat vrouens ter wille van die aandag van 'n man en om goedkeuring te wen met mekaar kompeteer en dat hierdie voorstelling skade doen aan die gevoel van solidariteit tussen vroue. Ten slotte demonstreer ek hoe pornografie reeds alle aspekte van die populêre kultuur vanaf tydskrifte tot musiekvideos binnegedring het. My hipotese is dat hierdie gebruik van pornografiese konvensies die verkragting en mishandeling van vroue as normatief, alledaags en selfs vermaaklik uitbeeld en dat dit 'n nadelige effek het op die seksuele en die sosiale welsyn van mans sowel as vroue.
Zhou, Yining. "Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/172.
Full textBright, Sue-Ann. "Brain drain, exodus and chicken run : media discourses on emigration." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1007672.
Full textLeppan, Claudette. "Analysis of a South African cyber-security awareness campaign for schools using interdisciplinary communications frameworks." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/18167.
Full textKotele, Mothepane. "An investigation into the journalistic identities of news workers at the state owned Lentsoe La Basotho/Lesotho Today Newspaper." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002903.
Full textNaidoo, Trusha A. "The implications of the personalisation of the media www.ubuntu.co.za for democracy." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52537.
Full textENGLISH ABSTRACT: This body of work is a post modern analysis of how the shift from mass to me media influences the role and structure of the media. Was McLuhan right, is the medium increasingly the message? Or is the post-modern media a totally different animal, a manifestation of popular culture and marketing rather than the socially responsible institution responsible for safeguarding democracy that it was envisioned to be by the American founding fathers? The underlying theme is the convergence of media and marketing and the resulting conglomeration and technological dependency forced on the reader and the writer. Who are the new mediators and how do they manage the media? In the mediatrix, the readers become media managers and the writers become surfers. The analysis begins with an examination of the contrast between real and virtual communities and how the media bridges this information gap. How does reporting in virtuality reflect reality? The body of the study has three parts, the shift from mass to me media, the alternative media spheres it has engendered and the controlling forces behind this transition. Throughout the study, mass media and me media are contrasted. The study ends with a look at the impact of technology .andpopular culture on the South African media and how the media will click through the future. Will the deeply entrenched communal values of ubuntu stave off the individualisation cocooning brings? That is, will the I before we focus of personalised media nurture the South African democracy or will itfoster mediocracy?
AFRIKAANSE OPSOMMING: Die volgende tesis is n omskrywing van hoe die beweging van die massa-media na die ek-media die rol en die struktuur van die media beinvloed. Was McLuhan korrek, is die medium dikwels doe boodskap? Of is die post-moderne media n totale ander gedierte? n Manifestasie van die populere kultuur en bemarking, eerder as die sosiale verantwoordelike instituut verantwoordelik vir die behoud van demokrasie soos dit gevisualiseer is deur die Amerikaanse voorvaders? Die onderliggende tema is die bymekaarvoeging van media en bemarking en die konglomerasie en tegnologiese verantwoordelikheid geplaas op die leser en skrywer. Wie is die nuwe tussengangers en hoe bestuur hulle die media? In die "mediatrix" word die leser die media bestuurder en die skrywer word die net-sweefer. Die analise begin met die ondersoek na die kontras ussen egte en virtuele gemeenskappe en hoe die media hierdie informasie gaping oorbrug. Hoe word realiteit beinvloed deur rapportering in virtualiteit? Die liggam van die studie bestaan uit drie dele - die skuifvan massa-media na ek-media, die alternatiewe media sfere wat dit vorm, en, die beheerende invloede agter die transformasie. Reg deur die studie word die massa -media en die ek-media gekontrasteer. Die studie eindig met n opsomming van die impak wat tegnologie en populere kultuur op die SA mark het en hoe die media sal saamstem in die toekoms. Sal die diepere gelee gemeenskapswaardes van ubuntu die individualisme wat "cocooning" meebring afskiet. Sal die ek voor die ons van verpersoonlikte media die SA demokrasie aanhelp of medioker maak.
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Chapman, Robert Timothy. "Media literacy in public schools." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2949.
Full textFarias, Steven Kalani. "A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/778.
Full textLampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors : a thesis." Scholarly Commons, 2001. https://scholarlycommons.pacific.edu/uop_etds/563.
Full textMartin, Andrea Roxanne. "Family and media influence on perceived body image." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
Full textHubert, François 1960. "L' analyse contextuelle de Joshua Meyrowitz, ses sources et fondements : vers un nouvel ordre systémique d'interaction." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22594.
Full textMawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.
Full textAoyagi, Hiroshi. "Islands of eight million smiles, pop-idol performances and the field of symbolic production." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ46312.pdf.
Full textShugrue, Michael. ""Pathways to the Park": The Effect of a Media Campaign and the Importance of Trail Use in Acadia National Park." Fogler Library, University of Maine, 2008. http://www.library.umaine.edu/theses/pdf/ShugrueM2008.pdf.
Full textFox, Thomas Arthur. "Mass media, lifestyle and young adults’ (un)reflexive negotiation of social and individual identities in Windhoek." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20087.
Full textENGLISH ABSTRACT: The rapidly growing presence of old and new media in postcolonial Namibia, particularly from the decade after the turn of the Millennium, has significance for cultural and identity transformations in the country. Formerly entrenched social identities, shaped by restrictive colonialism and indigenous traditions, appear to be under pressure as shifts become apparent in the face of globalisation. This thesis examines the characteristics of change from the perspective of young adults’ mediated experiences in the city of Windhoek. The research constitutes a cultural study that addresses the current knowledge gap regarding how growing local and global media presences are increasingly situated in youth identity and cultural lifestyle spaces. Degrees of reflexive response to mediated information and entertainment are examined in an attempt to understand awareness of and reaction to local and global power narratives situated in actors’ relationships with media. It was found that participants responded positively to the novelty and opportunities that global media offered for identity and lifestyle negotiations, while also revealing ontological anxieties about erosion of ‘traditional’ culture, and concern about absence of recognition and representation of the ‘local’ in global media productions. This led to the research conceptually establishing three participant orientations to media: cultural expropriationist, cultural traditionalist and cultural representationalist. The study concluded that while media seemed to be instrumental in identity and cultural change, social tension over matters of culture appeared to be emerging.
AFRIKAANSE OPSOMMING: Die snelgroeiende teeenwoordigheid van ou en nuwe media in postkoloniale Namibië, veral sedert die dekade ná die millenniumwending, is beduidend vir kulturele en identiteitsverskuiwings in dié land. Voorheen verskanste sosiale identiteite, gevorm deur die beperkinge van kolonialisme en inheemse tradisies, skyn onder druk te wees soos verskuiwings duidelik begin te word in die lig van globalisering. Hierdie proefskrif ondersoek die eienskappe van hierdie veranderinge vanuit die perspektief van jong volwassenes se gemedieerde ondervindinge in die stad Windhoek. Hierdie navorsing behels ’n kulturele studie wat bydra tot die begrip van plaaslike en globale media-teenwoordigheid as toenemend gesitueer op die terrein van jeugidentiteit en kulturele lewenstyle. Daar word ondersoek ingestel na verskillende grade van refleksiewe reaksies op gemedieerde inligting en vermaak, in ’n poging om te verstaan hoe bewustheid van en reaksie op plaaslike en globale magsnarratiewe gesitueer is in rolspelers se verhoudings met media. Daar is bevind dat respondente positief gereageer het op die nuwighede en geleenthede wat globale media bied vir identiteits- en leefstylonderhandelinge, terwyl ontologiese onsekerhede oor die ondermyning van ‘tradisionele’ kultuur, en kommer oor die afwesigheid van erkenning en representasie van die ‘plaaslike’ in globale mediaproduksies, ook aan die lig gekom het. Hierdie bevinding het gelei daartoe dat die navorsing drie oriëntasies onder deelnemers vasgestel het: kultureel-onteienend, kultureel-tradisioneel, en kultureel-verteenwoordigend. Die studie het tot die gevolgtrekking gekom dat, terwyl die media instrumenteel in identiteits- en kultuurverandering blyk te wees, dit tegelykertyd sosiale spanning oor kulturele aangeleenthede aanwakker.
Ryan, John. "A uses and gratifications study of the Internet social interaction site LambdaMOO : talking with "Dinos"." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/958777.
Full textDepartment of Journalism
Lou, Lai Chu. "Alternative political discussion in Macau's online forums." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1874131.
Full textZhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
Full textBiedermann, Richard Scott. "An analysis of the news media's construction of protest groups." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/620.
Full textGu, Xiaoting. "The influence of social media on chinese college students' social activism." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/839.
Full textXu, Xia Ying. "Chinese audiences & US sitcoms : the case of friends." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874204.
Full textFarag, Ahmed M. "The internet in Egyptian society and its use as a news medium /." Thesis, McGill University, 2003. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=84507.
Full textHolloway, Donell Joy. "Multiply-mediated households : Space and power reflected in everyday media use." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1314.
Full textStreng, Catherine Ann. "Riding the Wave: How the Media Shapes South Korean Concepts of Beauty." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157645/.
Full textKader, Kashiefa. "Children's perceptions of "screen" violence and the effects on their well-being." Thesis, University of the Western Cape, 2006. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9802_1189160105.
Full textWorking from a child participatory perspective, the study aimed to explore children's perceptions and experiences of screen violence. Within this process there is an attempt to understand how children assign meaning to these violent screen images at an interpersonal and broader social level.
Mwale, Edna. "An investigation into the impact of the gender policy on journalistic practices at the Times of Zambia newspaper." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1008303.
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Baleta, Adele. "Healing the rift : an assessment of a World Health Organisation's media communication programme for health scientists." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019.1/17344.
Full textENGLISH ABSTRACT: Health scientists agree that the media is a crucial conduit for communicating life-saving, preventative and curative health messages to a wider audience. They also concur that they are the gatekeepers, and the responsibility of communicating their findings and health information to the public rests with them. And yet, their relationship with journalists is often unhealthy and in need of attention. Many health scientists lack knowledge and understanding about who the media are, and what they require to do the job of reporting ethically and professionally. They often lack the skills needed to frame simple, succinct messages timeously, especially on controversial issues such as vaccines and drug safety, immunisation and drug treatment for infectious diseases such as HIV/AIDS. This study argues that health scientists/professionals globally, irrespective of culture, ethnicity, creed, language or media systems, need training on how to communicate with the media in the interests of public health. This is especially so in the modern world with its complex, high-speed communication. The objective of the study was to assess the impact of a WHO media communication training programme for health scientists worldwide. More specifically, the study sought to shed light on whether the training shifted their perceptions and attitudes to the media. And, if so, in what way? It also aimed to find out if the trainees learned any skills on how to deal with reporters. The research methodology was qualitative. A review of the literature, to establish current thinking in the field, was followed by interviews with health professionals. The interviewees are from China, South Africa and Ghana and received the same basic training either in South Africa, China or Sri Lanka. Some were trained in 2005, others in 2004 and others before that. Most had been trained together with participants from other countries. Two focus groups were conducted in China before and after training. Included, is an account of the aims and objectives of each module of the actual training. The study also made use of WHO documents and news and feature articles from newspapers, radio and the internet. Most participants had never had media communication training but had been interviewed by reporters. While some had positive experiences, others felt bruised by their interactions with journalists. After training, however, they registered a shift in attitude toward feeling more positive and less fearful of the media. They felt more confident and better equipped to engage with journalists. Most participants desired more training to consolidate the skills that they had learned. Some had managed to put the training to good use by developing similar programmes in their own country. Others who were trained more recently were enthusiastic about the prospect of sharing ideas with colleagues. Those who were unlikely to deal with the media directly said they felt they could at last contribute to discussions on the media in the workplace. The WHO training, albeit a first step aimed at bridging the gap between health professionals and journalists, goes a long way in addressing the frustrations and the complexities of dealing with the media. Health professionals want to communicate because they need to reach their target population, the ordinary person in the street. Training and facilitation can empower health professionals to deal constructively with the media in getting health messages to the public. This training programme, which imparts practical skills including how to prepare and manage interviews, could be adapted to meet the needs of scientists from different disciplines.
AFRIKAANSE OPSOMMING: Gesondheidswetenskaplikes is dit eens dat die media ‘n uiters belangrike middel is om lewensreddende, voorkomende en genesende gesondheidsboodskappe aan ‘n groter gehoor oor te dra. Hulle stem ook saam dat hulle die hekwagters is en die verantwoordelikheid het om hul bevindinge en gesondheidsinligting aan die publiek oor te dra. Tog is hul verhouding met joernaliste dikwels ongesond en sorgwekkend. Talle gesondheidswetenskaplikes het geen kennis en begrip van wie die media is en wat hulle nodig het om hul taak – verslaggewing – eties en professioneel te verrig nie. Hulle kort dikwels die vaardighede om eenvoudige, saaklike boodskappe betyds te formuleer, veral as dit kom by omstrede aangeleenthede soos veilige entstowwe en medisyne, immunisering en medisyne vir die behandeling van aansteeklike siektes. Hierdie studie voer aan dat wetenskaplikes/gesondheidsberoepslui wêreldwyd – ongeag kultuur, etnisiteit, geloof, taal of mediastelsels – ‘n behoefte het aan opleiding om beter met die media te kommunikeer ter wille van openbare gesondheid. Dit is veral belangrik vir die ingewikkelde en snelle kommunikasie van die moderne wêreld. Die doel van die studie was om die uitwerking van ‘n wêreldwye opleidingsprogram van die WGO oor kommunikasie met die media te bepaal. Die studie het meer spesifiek probeer lig werp op die vraag of die opleiding hul begrip van en ingesteldheid teenoor die media verander het. En, indien wel, op watter manier? Dit het ook probeer vasstel of deelnemers enige vaardighede aangeleer het oor hoe om met verslaggewers om te gaan. ‘n Kwalitatiewe navorsingsmetodiek is gevolg. Bestaande literatuur is bestudeer om huidige denkrigtings op die gebied te bepaal, waarna onderhoude met gesondheidsberoepslui asook ‘n TV-gesondheidsverslaggewer van Beijing, China, gevoer is. Die ondervraagdes kom van China, Suid-Afrika en Ghana en het dieselfde basiese opleiding in Suid-Afrika, China of Sri Lanka ondergaan. Sommige is in 2005 opgelei, party in 2004 en ander vroeër. Die meeste is saam met deelnemers van ander lande opgelei. Twee fokusgroepe is voor en ná opleiding in China bestudeer. ‘n Verslag oor die oogmerke en doelwitte van elke module van die werklike opleiding is ingesluit. Die studie het ook gebruik gemaak van WGO-dokumente, nuus- en artikels uit nuusblaaie, die radio en die internet. Die meeste deelnemers het nooit opleiding in mediakommunikasie gehad nie, hoewel verslaggewers al onderhoude met hulle gevoer het. Terwyl dit vir sommige ‘n aangename ondervinding was, het ander nie goeie herinneringe aan hul interaksie met joernaliste nie. Ná opleiding het hulle egter getuig van ‘n positiewer gesindheid teenoor en minder vrees vir die media. Die meerderheid van die deelnemers wou graag verdere opleiding hê om hul pas verworwe vaardighede uit te bou. Party kon selfs soortgelyke programme in hul eie lande ontwikkel. Van die meer onlangse deelnemers was geesdriftig oor die vooruitsig om gedagtes met kollegas te wissel. Diegene wat waarskynlik nie veel met die media te doen sou hê nie, het gesê hulle kon nou minstens by die werk aan gesprekke oor die media deelneem. Hoewel dit maar die eerste tree is om die gaping tussen gesondheidsberoepslui en joernaliste te oorbrug, slaag die WGO se opleiding in ‘n groot mate daarin om die frustrasies en verwikkeldhede van omgang met die media te oorkom. Mense in die gesondheidsberoepe wil graag kommunikeer omdat hulle hul teikenbevolking – die gewone mense – moet bereik. Opleiding en tussentrede kan hulle toerus om konstruktief met die media om te gaan ten einde gesondheidsboodskappe aan die publiek oor te dra. Hierdie opleidingsprogram kan aangepas word om in die behoeftes van wetenskaplikes in verskeie vakgebiede te voorsien.
Cheuk, Wing-chuen, and 卓永椿. "Campaigning for communications decency in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31972391.
Full textWang, Jieying. "Mobilizing resources in networked social movements: cases in Hong Kong and Taiwan." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/175.
Full textYi, Kŏn-ho. "Agenda setting effects in the digital age: uses and effects of online media." Thesis, 2005. http://hdl.handle.net/2152/1606.
Full textYi, Kŏn-ho 1967. "Agenda setting effects in the digital age : uses and effects of online media." 2005. http://hdl.handle.net/2152/12957.
Full textErfani-Ghadimi, Nooshin. "Practitioner perspectives and assumptions about the role media plays in communication strategies that aim to change the behaviour of an individual." Thesis, 2016. http://hdl.handle.net/10539/22627.
Full textThe aim of this research is to investigate practitioner perspectives and assumptions about the role media plays in communication strategies that aim to change the behaviour of an individual. It assesses whether these assumptions are consistent with the way the media is actually used in the campaigns of three organisations, and then asks whether there is any correlation between the apparent effectiveness of the campaign and the assumptions of media effect held by practitioners. The purpose is to gain better insight, from a media practitioner’s perspective, into how communication practitioners working on public campaigns understand the impact of the media. Three case studies are analysed, focusing on the use of print, broadcast and the internet to communicate the key messages in the campaigns. The case studies are of highly visible national organizations, each using the media in a particular way, with varying results. The first case study is of SANRAL's E-tag campaign, a campaign which has struggled to achieve widespread public support for e-tolls in Gauteng; the second, Play4Life, is a campaign launched by loveLife, which has in the past been controversial in its use of mass media, and the last, PhuzaWize, is campaign run by Soul City, generally credited with having an evidence-based and strategic approach to its communication strategies. The research found that the communication strategies used in the campaigns are in line with the compliance gaining, the two-step and multi-step, and with communication for social change models, respectively. Practitioners interviewed for this study however showed slightly differing views on the impact of media. Some seemed to understand the mass media through theoretical prisms described in Hovland’s “magic keys” (of attention, compliance and acceptance), whilst others argued that the messaging must change internal psychological makeup of the audience – as described in De Fleur’s psychodynamic model. Whilst one practitioner was an advocate of educational-entertainment and communication for social development approaches, others made repeated references to the power of inter-personal interactions, which are most in line with Lazarsfeld’s two-step and multi-step models.
MT2017
Mgibisa, Mbuyisi. "The media wars and their discourses in the South African print media." Thesis, 2017. https://hdl.handle.net/10539/24465.
Full textIn post-colonial, post-apartheid South Africa, “media wars”1 appear to have become a strong feature. Traditionally, the news media rarely report about other media. Media wars seem to manifest themselves more when news publications subject each other to critical scrutiny. Recent media wars between newspaper companies and editors have highlighted the agonistic pluralist nature of the South African print media which is facing persistent and complex disruptions. This research asserts that a notable feature of these media fights is that they are linked to the battle to gain market share in the South Africa print media market stranglehold by big media organisations. They are often couched in ideological discourses which are constitutive of editors and media owners speaking out publicly about issues internal to the media in order to carry the freight of public attention. The foci of this study will be two-fold: Firstly, it seeks to investigate whether these media wars are related to the broader issues of transformation in the South African print media. Secondly, the study seeks to unravel how some of the country’s leading news publications represent their competitors using editorial platforms and will investigate the editorial motivations behind certain representations. Despite the growing interest in media wars, South Africa is still underrepresented due to a lack of literature published in the field. The main rationale behind the study is to show how the media’s ‘independence’ from political parties plays itself out in ideological discourses found in the tensions between newspaper companies and editors in the period between 2010 and 2015. Two examples or case studies of media fights will be critically examined in this study and a qualitative discourse analysis will be undertaken in order explore the ways in which the media war texts spoke to or problematised the main theories employed in this study, namely: Critical Political Economy (CPE) of the media and Michel Foucault’s material post-structuralism blended with Bourdieu’s concept of the ‘media field’. Keywords: media wars, agonistic media space, market share, ideological discourses, transformation, representations.
XL2018