Academic literature on the topic 'Mass media – social aspects – italy'
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Journal articles on the topic "Mass media – social aspects – italy"
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Bujalski, Michał, Matilda Hellman, Jacek Moskalewicz, Franca Beccaria, and Sara Rolando. "Depoliticising addiction." Nordic Studies on Alcohol and Drugs 35, no. 1 (January 31, 2018): 52–68. http://dx.doi.org/10.1177/1455072517753558.
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Aims: The article presents an analysis of sources of information employed in mainstream print media reporting on addiction problems in Finland, Italy and Poland in the 1990s and 2000s. Method: A quantitative content analysis of frequency of different sources employed in articles in daily newspapers from Finland ( N = 258), Italy ( N = 296), and Poland ( N = 212) from the years 1991, 1998 and 2011. Semantic units were coded in Atlas.ti. The societal spheres represented were identified using a common coding scheme broadly inspired by Boltanski and Thévenot’s typology of polities of worth. Transformations were identified in line with van Leeuwen’s framework for trends in discourse salience over time. Results: The study highlights different patterns of coverage of addictions in the three countries. Over time, increased salience is given to the individuals affected by addictions and experts who represent biomedical sciences. This process occurred with varying intensity and expressiveness in all countries under study. Conclusions: Social and political sources were employed to less extent over time. The media focus seemed to shift to the affected individuals and scientific expertise. This confirms results from previous studies on a general move towards individualisation and an increased focus on more personal and technical aspects of addiction problems in the mass media.
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Pacini, Giovanna, Cinzia Belmonte, and Franco Bagnoli. "Science Cafés, Science Shops and the Lockdown Experience in Florence and Rome." Future Internet 12, no. 7 (July 8, 2020): 115. http://dx.doi.org/10.3390/fi12070115.
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The lockdown was crucial to stop the COVID-19 pandemic in Italy, but it affected many aspects of social life, among which traditional live science cafés. Moreover, citizens and experts asked for a direct contact, not relying on mass-media communication. In this paper, we describe how the Florence and Rome science cafés, contacted by citizens and experts, either directly or through the Florence science shop, responded to these needs by organizing online versions of traditional face-to-face events, experiencing high levels of participation. The science café methodology was also requested by a high school that needed to conclude an engagement experience with students and their families. We also report the results of a survey about the satisfaction of this new methodology with respect to the old one.
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Ефимова, Людмила, and Lyudmila Efimova. "Axiological Aspects of Mass Media Functioning." Servis Plus 8, no. 2 (June 3, 2014): 10–16. http://dx.doi.org/10.12737/3887.
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In the 21st century, mass media has achieved outstanding success, gaining the status of a cultural factor no less influential than religion, literature, and arts, all of which are immediate generalize of social events.
Mass media have attained active leadership positions in terms of individual and collective ideological influence, transmitting cultural achievements, and determining the acceptance or rejection of cultural values by the society. With mass media becoming the generally popular form of crosscultural intercourse and interaction of the individual with the spiritual, material and historical experience gained by generations and nations.
The efficiency of the mass media phenomenon is beyond debate. However, it does manifest significant detrimental characteristics, in particular, its threatening potential of a substitution for true spiritual and social values by artificial counterparts generated by a particular outlook oriented authors. It is at the same time obvious that cultural values are being dissociated and divided to meet the needs of a certain social class or social group. This makes research into the axiological functions performed by mass media in a democratic multi-channel society a vital necessity.
Research into the axiological and creative function of mass media is one of the current lines of philosophical research and it requires a distinctive methodology ensuring effective axiological insights into the phenomenon of mass media.
It is through mass media that millions of people acquire knowledge of current events and values, which is bound to affect the integrity of a society´s orientation, and determine the lines of cultural development. No creative, effective activity is possible outside the scope of mass media, as it is only through and by mass media that the behaviors of social groups are coordinated and conformal and coherent worldview and ideological paradigms are molded.
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Georgiievska, Viktoriia, Natalііa Sydorenko, Yevgen Gerasymenko, Oksana Dubetska, and Iryna Yevdokymenko. "Trends in media development in Ukraine: Social communication and legal aspects." Social Legal Studios 6, no. 3 (August 21, 2023): 32–42. http://dx.doi.org/10.32518/sals3.2023.32.
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Globalisation and the development of new trends lead to the emergence of innovative tools for influencing the public; today, such tools are the mass media. Media is an important element of interaction between the authorities and society in the context of forming the necessary opinion on events and phenomena occurring in a particular historical period. The purpose of the study is to investigate the features and specifics of the functioning of mass media in Ukraine by examining the social communication and legal aspects of media activity in a historical context. The main method of research was the system and analytical method, by which the key characteristics and basic signs of the dynamics of the formation and development of Ukrainian media are considered, the specifics of the process of media influence on public opinion in Ukraine are outlined, and the prospects for the development of the direction in the future are presented. The essence and content of the concept of mass media, the history of its origin and general global trends in the development of the direction were analysed. The characteristic features of the transformation of the media sphere in independent Ukraine are identified, and the basic features and trends of the main types of media are summarised. The level and intensity of influence of certain media tools on public opinion in Ukraine were investigated. Based on the results obtained, the prospects for the evolution of mass media in Ukraine in the future are outlined; the main threats and challenges to further development in the context of the transformation of the social and communication sphere of social development are listed. The results and conclusions of this study can be used as a basis for future research on the presented topic, in particular, in the specialities “Sociology”, “Economics”, “Law”, as well as during the development and implementation of the legal framework in the field of regulating media activities in the social and cultural life of the state.
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Angioli, Roberto, Massimo Casciello, Salvatore Lopez, Francesco Plotti, Lidia Di Minco, Paola Frati, Vittorio Fineschi, et al. "Assessing HPV vaccination perceptions with online social media in Italy." International Journal of Gynecologic Cancer 29, no. 3 (January 10, 2019): 453–58. http://dx.doi.org/10.1136/ijgc-2018-000079.
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ObjectiveBecause of the widespread availability of the internet and social media, people often collect and disseminate news online making it important to understand the underlying mechanisms to steer promotional strategies in healthcare. The aim of this study is to analyze perceptions regarding the human papillomavirus (HPV) vaccine in Italy.MethodsFrom August 2015 to July 2016, articles, news, posts, and tweets were collected from social networks, posts on forums, blogs, and pictures about HPV. Using other keywords and specific semantic rules, we selected conversations presenting the negative or positive perceptions of HPV. We divided them into subgroups depending on the website, publication date, authors, main theme, and transmission modality.ResultsMost conversations occurred on social networks. Of all the conversations regarding HPV, more than 50% were about vaccination. With regard to conversations exclusively on the HPV vaccine, 47%, 32%, and 21% were positive, negative and neutral, respectively. Only 9% of the conversations mentioned the vaccine trade name and, in these conversations, perception was almost always negative. We observed many peaks in positive conversation trends compared with negative trends. The peaks were related to the web dissemination of particular news regarding HPV vaccination.ConclusionsIn this study we have shown how mass media influences the diffusion of both negative and positive perceptions about HPV vaccines and suggest better ways to inform people about the importance of HPV vaccination.
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Sukhodolov, Alexander, and Irina Kuznetsova. "Typological Aspects of System Representation of Mass Media." Theoretical and Practical Issues of Journalism 8, no. 2 (May 24, 2019): 244–59. http://dx.doi.org/10.17150/2308-6203.2019.8(2).244-259.
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The article applies the system approach to the conceptual image of mass media uniting analysis and synthesis, qualitative and quantitative methods of research, heuristic and logical-mathematical ways of revealing the content of the phenomenon under study. Special attention is paid to the basic concepts. A homeostatic model of mass media is provided. Typical relations between the media components are identified and analyzed with the help of mathematical and graphical models and interpretation of their meaning. A model representation reduces lack of knowledge on the essence of a phenomenon and allows one to demonstrate a mechanism of producing a new property of any system with a certain degree of adequacy. It is important to take into account that interactions between properties of the components manifest themselves in an uneven way with some of them increasing and some of them, on the contrary, decreasing. Methodological grounds for the system approach and homeostasis methods and models developed at the same time for formal describing complex social-economic systems have formed a background for building mathematical models of mass media systems. The article aims at defining the basic principles of relations between the media components for their further application to the insight into functioning of mass media systems. The article is up-to-date as the classification provided as well as systematization of relations in the system of mass media contribute to increasing methodological basis of the research into processes of communication.
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Aleshin, Evgeniy, and Elena Yakubenko. "Microeconomic Aspects of the Mass Communication Process." Scientific Research and Development. Economics 10, no. 3 (June 17, 2022): 9–15. http://dx.doi.org/10.12737/2587-9111-2022-10-3-9-15.
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In this article, we will analyze the modern process of mass communication in the microeconomic aspect in order to find out which theoretical and practical provisions most fully and deeply reflect Russian reality. This article deals with the theory of social systems by N. Luhmann, as well as an economic analysis of mass communications of the functional level in the conditions of the modern Russian media space.
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Romano, Anna. "Impact of Social Media Marketing on Fashion Industry in Italy." International Journal of Fashion and Design 2, no. 1 (April 5, 2023): 32–42. http://dx.doi.org/10.47604/ijfd.1905.
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Purpose: The study sought to analyze impact of social media marketing on fashion industry in Italy
Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library.
Findings: The results show that Social media has done a number of incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends and ultimately reforming the way people go about seeking jobs in the field. Social media have turned from a simple communication tool into a huge power that influences many industries. And fashion is one of the most intertwined niches. Social platforms impact fashion, changing trends and setting the mood for haute couture and mass market segments.
Unique Contribution to Theory, Practices and Policies: McLuhan’s media theory and Chaffey’s may be used to anchor future studies in the Fashion design sector. The study results will also benefit other stakeholders such as the policy makers as well as researchers and scholars from different parts of the world. The top management of fashion industries in the country will also use the study findings to improve social media coverage performance in all their activities and programs. The study recommends that the adoption of effective fashion development policies in the media will help to improve efficiency in their major operations and activities.
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Bogdan, I. V., A. A. Dreneva, and D. P. Chistyakova. "Medical professional image in the social media by Muscovites: managerial and methodological aspects." Digital Sociology 5, no. 3 (September 26, 2022): 57–67. http://dx.doi.org/10.26425/2658-347x-2022-5-3-57-67.
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The article presents a comparative study of social perception of a medical professional in the mass consciousness using social media monitoring and telephone survey. The aim of the study is to develop methodological recommendations for analysis and information policy on the formation of the medical professional image in the mass consciousness. The basis of the study is a sample of posts published by Muscovites in social media containing keywords associated with physician and nurses. In addition, another survey on people’s associations with these professions was conducted in order to compare the image in social media to the image held in the mass consciousness. The authors manually coded subsample of the respondents’ posts and articles from social media. The authors’ Python code was additionally used to analyse figures and lemmas. The study has allowed to describe the main elements of the specialists’ image among the population, including the perception of “typical” physical characteristics for a health care worker, professional and personal qualities, and the relationship between the image of a physician and a nurse, where the former usually has a higher status than the latter. The study has revealed similar characteristics, but their different quantitative representation in the survey and analysis of social media, which has allowed to recommend social media analysis for performing qualitative analysis of the population’s opinions. At the same time, quantitative monitoring of the image in the online environment is also seen as useful due to the significant influence of social media on the formation of opinions in the mass consciousness. Such monitoring may be used as a way to get feedback within the framework of the image formation management process.
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Amin, Kholidil, Jimi Narotama Mahameruaji, Allan Dwi Pranata, Augustine Uzoma Madu, and Hendri Nurizal. "Health-protective behavior during the pandemic: Does media exposure to COVID-19 information matter?" Jurnal Kajian Komunikasi 11, no. 2 (December 31, 2023): 164. http://dx.doi.org/10.24198/jkk.v11i2.50453.
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Background: The COVID-19 pandemic has prompted people to seek and get information on COVID-19 through the mass media or social media. It is expected to impact their beliefs, attitudes, and actions toward health-protective behavior. Purpose: This study aims to see how health-protective behavior amid a pandemic is predicted by exposure to COVID-19 information in the mass media and on social media. Methods: The current study advances the theory of planned behavior by surveying 413 persons cross-sectionally on Java Island, Indonesia. PLS-SEM was employed to assess measurement and structural models in order to answer the hypotheses. Results: The findings reveal that using mass media and social media to receive knowledge about COVID-19 strongly predicts intentions and behavior to apply preventive behavior, which is mediated by perceived behavioral control (PBC) and attitude. Conclusion: This research concludes that social media and mass media significantly positively influence three important aspects of forming behavioral intentions, and it also found that attitude, subjective norms, and PBC are important aspects of existing behavioral intention. Implications: This research also looks at the theoretical and practical ramifications. Theoretically, media use is related to the application of the TPB model. Practically, the government needs to optimize the mass media and social media use to reach the public with lots of valid, easy-to-understand COVID-19 information and generate positive optimism from the public.
Dissertations / Theses on the topic "Mass media – social aspects – italy"
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Ng, Che-keung Tony. "Relationship between the mass media and public order." Thesis, Hong Kong : School of Professional and Continuing Education, University of Hong Kong, 1994. http://sunzi.lib.hku.hk/HKUTO/record/B36195182.
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Curry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.
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The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, the dissertation compares people who prefer social media and those who prefer traditional news media sources across as series of political habits and attitudes. Second, it looks at the expansion of the media environment and examines whether a person's social media use and preference for news or entertainment is related to political knowledge and voter participation. Finally, this dissertations examines at whether social media use increases the odds an individual will turn out to vote, thus acting in a similar manner as traditional news media.
The results identify differences between people who prefer social media and people who prefer traditional news media sources. In particular, people who prefer social media tend to be younger, have less political knowledge, and have a lower voter turnout rate. However, unlike traditional news media use, the use of social media did not increase the odds an individual turned out to vote in 2016. Further, the use of social media and an individual's content preference of entertainment versus news was not related to political knowledge nor voter turnout. While social media does not appear to have a positive relationship with turnout, it does not appear to discourage a person from voting either. The results suggest that more work needs to be done, including examining the relationship between age, social media use and turnout, as well as how content length may be related to political participation. Finally, further examination is needed of the possible indirect ways social media may be related to voter attitudes and participation.
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Taebi, Shala. "Theoretical foundations of media education : a critical analysis." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.
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The primary purpose of this study is the exploration of the theoretical and critical framework of media education. The major paradigms used as rationale for the study of media embody views of media as agents of cultural decline that stress discriminating against the media; media as popular arts, stressing discriminating within the media; media as agents of communication, featuring the behavioral models of media studies; studying the media as representational or symbolic systems; and an exploration of the interaction between the self and the media and the question of whether and how media empower or oppress. Developments in the fields of structuralism, semiotics, theories of ideology and the social context of media production are discussed as the contributing factors to a view of media as representational systems. The study is concluded with a discussion of the significance of the context of meaning and a brief discussion of the educational implications of the field of cultural studies.
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Haussamen, Lindsey Marie. "United States media portrayals of the developing world: A semiotic analysis of the One campaign's internet web site." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3387.
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The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.
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Liu, Yi Ying. ""Old wine in new digital bottles" :an examination of the use of different forms of headlines in the context of multiple-media platforms and similar content : a case study of The Beijing News." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690623.
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Zhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.
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Nelson, Wade Gordon James. "Reading cycles : the culture of BMX freestyle." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102820.
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This dissertation draws from and contributes to many traditions within the (interdisciplinary) discipline of communication studies. Serving the two primary objectives of the examination of the figure of the BMX freestyle cycling Pro and the analysis of the role of the magazines within this particular culture or field in the construction and maintenance of this figure, this project brings together studies of cultural intermediaries, magazine history, advertising history and theory, subcultures, audiences, commodification, cultural industries, celebrity, stars and professional athletes. The culture of BMX freestyle cycling is an interesting and heretofore unexamined phenomenon, and a focused examination allows the exploration and investigation of larger questions within the discipline. As such, this dissertation provides an informed interpretation of the culture of BMX freestyle, allows the examination of a number of other issues concerning the mediation of cultural practices, and suggests a theory of the special-interest magazine, thus contributing substantively to various literatures.Special-interest magazines are a part of a larger system and industries within which the ultimate goal is the sale of commodities. At the same time, they function as a site of credibility within a larger field, both conferring star status on particular individuals and approving particular commodities that are being offered to the readers. Special-interest magazines construct and sell audiences to advertisers, create star systems, propose candidates for stardom, help build image careers, contribute substantially to a "star currency" within the particular field, negotiate (i.e.; mediate) tensions between the advertisers, the stars, and the readers, help organize the time of a culture and work to infuse it with a sense of vitality through the punctual and ritualistic appearance of novel content, assist the consumer with their desires for commodities and stars by standing as catalogues of commodities (serving to educate newcomers in the protocol of the culture), provide new financial opportunities (such as the commodity form of the photo contingency), and in their complicity with the needs of those that provide their primary source of revenue, give more value to the advertising dollar in the construction of editorial content that could be seen as advertising.
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Mechar, Kyle William. "The cultural logic of dis-ease : difference andas displacement in popular discourses of the AIDS crisis." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23229.
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This thesis investigates the cultural and social production of AIDS in popular discourse, particularly film and mass media, and offers a critical consideration of the ways in which the proliferation and dispersion of these discourses function in our current episteme to rearticulate and reinscribe traditional value systems of sexuality, familialism, and nationalism. Taking the lead of the work of Michel Foucault on the body in various historical regimes, the author here will posit a theoretical analysis of the "discursive formation" of AIDS, how the body of AIDS is put into discourse, to provide a matrix for establishing the various disciplinary and regulatory apparatuses structuring the epidemic--that is, the affirmation of certain kinds of pleasures and bodies and the strategic circumvention of other pleasures and bodies. Under what the author refers to as the cultural logic of dis-ease, the investigations that follow will be animated by the central question: Whose pleasure and/or power is served by these representations and discourses of the body of AIDS in popular cultural practices?
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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.
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This thesis explores representations of Paralympians within media and
advertising. Scholarly research on disability is extremely limited, with current research
focusing on print media, and few studies going as far as to perform a discourse analysis.
Media representations play a prevalent role in constructing “disability” and have the
power to define what it means to be a disabled person. Using a poststructural theoretical
framework, I undertake a critical discourse analysis of television advertisements
produced by Nike and Visa to uncover what narratives regarding disability are circulating
with regularity. I find these advertisements featuring Paralympians serve to reproduce
the myth of the “supercrip”, failing to acknowledge the complexity of individual
experiences of those living with disabilities. Further, the simultaneous celebration and
marginalization of Paralympians, a key dialectic found within these advertisements is
indicative of a larger polemics circulating with regularity regarding people with
disabilities within our increasingly neoliberal society.v, 117 leaves ; 29 cm
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors." Scholarly Commons, 2002. https://scholarlycommons.pacific.edu/uop_etds/563.
Full textBooks on the topic "Mass media – social aspects – italy"
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Eco, Umberto. Apocalypse postponed. Bloomington: Indiana University Press, 1994.
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Eco, Umberto. Apocalypse postponed. London: Flamingo, 1995.
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Forgacs, David. Mass culture and Italian society from fascism to the Cold War. Bloomington: Indiana University Press, 2007.
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Klaus, Jensen, and Schrøder Kim, eds. Reading mass media. Aarhus, Denmark: SEKLOS, 1985.
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James, Curran, and Gurevitch Michael, eds. Mass media and society. 3rd ed. London: Arnold, 2000.
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James, Curran, and Gurevitch Michael, eds. Mass media and society. 4th ed. London: Arnold, 2005.
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James, Curran, and Gurevitch Michael, eds. Mass media and society. 2nd ed. London: Arnold, 1996.
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James, Curran, and Gurevitch Michael, eds. Mass media and society. London: E. Arnold, 1991.
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Moss, Peter. Media. Walton-on-Thames: Nelson, 1985.
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James, Curran, and Gurevitch Michael, eds. Mass media and society. London: E. Arnold, 1991.
Find full textBook chapters on the topic "Mass media – social aspects – italy"
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Zamperini, Adriano, and Marialuisa Menegatto. "The Social Construction of “Indebted Man”: Economic Crisis, Discursive Violence and the Role of Mass Media in Italy." In Social and Psychological Dimensions of Personal Debt and the Debt Industry, 138–59. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137407795_8.
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Xu, Hao. "Fears and hopes: Chinese university students in Italy during the first wave of Covid-19." In Studi e saggi, 45–60. Florence: Firenze University Press, 2023. http://dx.doi.org/10.36253/979-12-215-0068-4.06.
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In recent years, Chinese students have enjoyed a prominent presence in the Italian higher education system. A recent survey conducted by Uni-Italia shows that Chinese students account for 24% of non-EU students in Italian universities. When the novel coronavirus (COVID-19) erupted in Italy at the beginning of 2020, panic spread quickly through social media; numerous fears, generated by the tide of information available online, permeated the Chinese university student community in Italy. This chapter first analyses the problems encountered by Chinese university students in Italy during the COVID-19 pandemic, and then introduces the artistic and cultural response from within that same community. Such forms of creative response also shine light, more generally, on a growing Anti-Asian sentiment in Italy. Despite the enormous challenges posed by COVID-19, Chinese university students in Italy have developed a mode of communication that builds bridges between different cultures— quite different from “mass media” or “major news outlets”—because it is personal, honest, and intimate.
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Joseph, Batieno Benoit, Poda Saadon Leandre, Barry Silamana, Compaore Evelyne, Zongo Hamadou, Sidibe Hamadou, Gnankambary Karidiatou, Sanou Ouedraogo Adelaide, and Neya B. James. "Cowpea Innovation Platform Interventions and Achievements in TL III Project in Burkina Faso." In Enhancing Smallholder Farmers' Access to Seed of Improved Legume Varieties Through Multi-stakeholder Platforms, 157–70. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8014-7_11.
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AbstractIn June 2015, four multi-stakeholder platforms (Sanguie, Zondoma, Soum, and Association Yiye) were established in different regions of Burkina Faso to promote agricultural activities. By 2018, more than 200 farmers had already been trained on different aspects of the cowpea value chain including grain production, storage, and food processing skills. The platforms played a key role in the dissemination of new cowpea varieties through demonstrations, field days, the mass media, and social media. About 160 demonstrations were established by the members of the platforms every year from 2015 to 2018. Each platform was supported to produce 10 ha of certified seeds making a total of 40 ha each year and 160 ha during the four-year period. Due to the demand for foundation seeds that was increasing year after year in Burkina Faso and the inability of INERA to produce enough seeds, the most successful platform members were contracted by the INERA Seed Unit to produce foundation seeds in order to meet the high demand in the country for certified seed production. Although there are no official statistics about certified seeds produced in Burkina Faso in terms of demand, recent happenings have shown their increased production. For instance, in 2018 about 1000 tons of certified seeds were produced compared to previous years which had less than 700 tons.
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Dergach, Dmytro. "GENRE INTELLECTUALIZATION IN MODERN MASS-MEDIA." In Educational paradigm, language aspects and social communications: state and trends (1st ed.). Paul Chapman Publishing House, 2020. http://dx.doi.org/10.36074/eplaascsat.ed-1.01.
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Zhang, Yu. "The Personalized and Personal “Mass” Media – From “We-Broadcast” to “We-Chat”." In Advances in Human and Social Aspects of Technology, 29–42. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0212-8.ch003.
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China's two major social media, the microblog Weibo and the messaging service WeChat have played important roles in representing citizens' voices and bringing about social changes. They often grow an ordinary event into a national debate as in the case of the Bi Fujian incident. They have also turned ordinary Chinese citizens into amateur reporters, empowering them to influence on issues that matter to them. An equalizer of power and discourse opportunity, the personalized and personal social media “weapons” are delivering the much needed social justice and consolation to the Chinese citizens amid widespread injustice, inequality, hypocrisy, indifference and corruption in the Chinese society.
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Fedeli, Laura. "Teacher Training and Social Media." In Handbook of Research on Didactic Strategies and Technologies for Education, 503–13. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2122-0.ch044.
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The chapter deals with the implementation of a multi-author blog which was launched during the post-lauream course Online Tutor, promoted by the University of Macerata (Italy), and which aims to train teachers (both pre-service and in-service teachers at different school levels), to acquire the necessary skills to manage tutoring tasks for online courses. The description of the development of the blog from a course related tool to a lifelong community environment, aims to highlight the possibilities of the social online environment for fostering teachers’ reflections related to an online university training course and to provide an action strategy to create a participatory space for their lifelong learning. The key aspects of the project were the roles played by the blog in conveying and socializing the students’ personal experiences during the online learning process and the awareness that developed of the potential for a community blog to become a constantly-updatable educational space which can be used beyond the boundaries of the specific course it was designed for.
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Koçyiğit, Murat, and Büşra Küçükcivil. "Social Media and Cultural Tourism." In Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism, 363–84. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8528-3.ch020.
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The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.
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Oleshko, V. F., and E. V. Oleshko. "Social and Legal Aspects of Constructing the Identity of Russians in the Media Discourse." In Mass media as a mediator of communicative and cultural memory, 159–246. Ural University Press, 2020. http://dx.doi.org/10.15826/b978-5-7996-3074-4.3.
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Reflection on the scientific level of new media practices and systematization of a positive experience is impossible without identifying and describing the problem components and contradictions that characterize the modern information space in Russia or its particular regions. First of all, it determines the fact that the first decades of the 21st century marked the beginning of a new stage in the study of rapidly transforming media systems. Secondly, when studying the impact of these processes on the representatives of modern Russian society as a whole and its groups, the digital revolution assumes that not only the mobilization resources of social theories and actual practices are defined, but also predetermines the formation of a legal framework for the mass media, which must meet the requirements of time and the demands of society. The third part of the monograph “Mass Media as a Mediator of Communicative-Cultural Memory” is devoted to this problem. The legal field of journalism of the digital age and the legal aspect of the identity of Russians are considered in the context of their mutual influence. The axiological context of ethical and philosophical dominance in modern media texts and the analysis of the role of the media in maintaining positive ethnic identity has allowed the authors to consider several problematic nodes of actual practice at various levels of social dynamics. In particular, it has been proved that since it is through culture, as well as through media culture as a special type of culture, that the individual is socialized and society thus largely regulates the behaviour of individuals and groups, the consideration of culture as an Universum opens wide prospects for research into the functioning of journalism as a social institution under the new conditions. The results of the sociological research carried out by the authors testified that professional activity for the overwhelming number of respondents in conditions of active influence of the global network and possibilities of new information technologies became inseparable with personal intentions. They are reflected in their public discourse, the product of a more or less argumentative discussion of a fact, a problem situation, which is based on an openly broadcast text. It has been proved that modern practice allows the public discourse of a journalist, which influences the formation of primarily communicative memory of media audience representatives, to be differentiated into three levels: communicative-event, communicative-containing and communicative-predictive. Today, mass media should be not only an information resource but also a platform (channel, tool) for presenting the whole range of opinions and developing various initiatives of active representatives of this or that societies. Information activities of non-professionals in the media sphere, most often referred to as civic journalism, should in practice become an important factor in the development of conventional (contractual) and communication (dialogue) strategies. At the same time, the mythologization of reality, even via ethnic stereotypes broadcast by some media and bloggers, is a complex and controversial formation that manifests itself specifically at different levels of mass consciousness. It can contribute both to the emergence of new images, different views of reality, and the accumulation of incorrect opinions, false ideas, manifestations of aggression. The result is social, cultural, religious and political myths, sometimes even leading to various antisocial actions. Therefore, it is concluded that professional media activity requires from communicators, along with ethical and legal enlightenment and active life position manifestation, the skills of creative (non-traditional, non-stereotypical) information expression in media texts.
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Flynn, Maria, and Dave Mercer. "Record keeping and social media." In Oxford Handbook of Adult Nursing, edited by Maria Flynn and Dave Mercer, 61–68. Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780198743477.003.0005.
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A hallmark of good nursing practice is how it is recorded and communicated to colleagues and other members of the healthcare team. Local policy and procedures will dictate how this important duty is undertaken in specific settings, but key principles ensure that professional standards, ethical guidelines, and legal requirements are achieved. Systems of recording nursing decisions and actions have changed greatly over the years but, whatever the form, the individual nurse is responsible and accountable for this written communication. Accurate and efficient record keeping has benefit for the recipient of care, and for the nurse if their practice is ever called into question. Few, if any, aspects of contemporary social life have been untouched by the information technology (IT) revolution of recent decades. From ‘gaming’ and ‘dating’ to ‘politics’ and ‘protest’, many people now spend much of their time in a virtual reality, negotiating the super-highways of cyber-space. Attention is given to social media and professional practice where the advantages of mass communication for the nursing profession have to be considered alongside the costs of increasingly blurred boundaries between public and private space.
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Pauwels, Luc. "Images, Self-Images, and Idealized Identities in the Digital Networked World." In Digital Identity and Social Media, 133–47. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1915-9.ch010.
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This chapter examines the impact of digital technology on the way in which families present themselves in an online mode. Rooting family photography in its analogue and digital past, where it mainly served a ‘socialization’ and ‘integration’ function confined to next of kin and propagating mainly domestic values to a fairly secluded audience, the author discusses how the expressive means have increased dramatically as the practice moved into the public or semi-public realm, catering for an anonymous mass of Web surfers. At any rate, family self-representations on the Web present a fascinating area of research into cultural change and reproduction, and into the complex role of technology in those processes at the ‘grassroots’ level. However, this of course implies a new challenge to researchers who need to be able to decode/interpret the various multimodal aspects of these hybrid constructions as to their social and cultural meaning. This chapter discusses both the social and scientific impact of the change in functions and make a contribution to the development of a tool to adequately decode the Internet as a socio-cultural space.
Conference papers on the topic "Mass media – social aspects – italy"
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Yilmaz, Cansu Damla, Safa Nur Altuncu Kaan, Sumeyye Agac, and Didem Gundogdu. "Effect of Social Network and Mass Media on Turnout Rates in Italy." In 2022 30th Signal Processing and Communications Applications Conference (SIU). IEEE, 2022. http://dx.doi.org/10.1109/siu55565.2022.9864757.
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Luca, Liliana, Alexandru Bogdan Ciubara, Magda Ecaterina Antohe, Ioana Peterson, and Anamaria Ciubara. "SOCIAL MEDIA ADDICTION IN ADOLESCENTS AND YOUNG ADULTS - PSYCHOEDUCATIONAL ASPECTS." In The European Conference of Psychiatry and Mental Health "Galatia". Archiv Euromedica, 2023. http://dx.doi.org/10.35630/2022/12/psy.ro.16.
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In a contemporary society in which individuals declare themselves increasingly busy, it appears that the prominent modality of relaxation and sometimes getting informed is the Internet. The modern age is defined by consumerism, advanced technology, globalization and explosive development of Mass Media. Adolescents and young adults have various information alternatives at their disposal, but also a high level of expectations from their social and professional environment. Therefore, feelings of doubt, anxiety and uncertainty may emerge, and different inferiority complexes can develop, making one reach an impossibility of developing one's identity, in a form of compensatory mechanisms that appear at the attitudinal and behavioral level. The present article aims to present the results of studies performed by our team on different groups of subjects aged from 15 to 24 years, as a starting point for informing the population about the medical risks they are exposed to, to prevent the effects of these behaviours that affect the overall functioning of the individual.
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Topchii, Irina. "Theoretical Aspects Of The News Media Strategies And Specificies Within Social Networks." In III PMMIS 2019 (Post mass media in the modern informational society) "Journalistic text in a new technological environment: achievements and problems". Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.02.51.
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Ionita, Mirela, and Veronica Pastae. "ACADEMIC CONTROVERSIES OVER SOCIAL MASS COMMUNICATION IN THE VIRTUAL ENVIRONMENT." In eLSE 2017. Carol I National Defence University Publishing House, 2017. http://dx.doi.org/10.12753/2066-026x-17-062.
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Social communication could be considered the most comprehensive form of communication. Whether face-to-face or virtual, communication processes are a reality of the contemporary world. This article draws upon the fact that the manifestations of social communication in the virtual environment have aroused numerous controversies in the academic field. The reason behind this state of affairs is the fact that the theoretical foundations are being laid simultaneously with the evolution of social practices. As a result, people's perceptions are influenced by their direct involvement in the phenomena under investigation. In the present paper we shall approach the main academic views on the relationship between social media and mass communication in order to explore the extent to which the contemporary scientific discourse legitimizes the existence of a new form of communication in the virtual environment, namely, social media communication. We shall analyze how the undifferentiated treatment of communication and technological aspects with respect to online communication has complicated the efforts to define social media. Additionally, we intend to survey the pros and cons put forward in the academic debates over social communication. Some of the issues we intend to address are the following: Is social media a variation of mass communication or a distinct form of communication? Is interactivity a critical feature that makes social media a new stage in the evolution of social communication? Is there a clear distinction between mass communication and online communication? Or are we just facing a technocentric reductionism that cannot give grounds for the emergence of a new paradigm in communication studies?
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Archvadze, Joseph, and Lia Kurkhuli. "Black and White Shades of Social Network: Political-Economic and Psychological Aspects." In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-132-142.
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The introduction of social networks (Facebook, Twitter, google+, Instagram, Youtube, Whatsapp, Tik Tok, Linkedin, etc.) is the largest transition in the history of mankind, in terms of dissemination of information since Gutenberg began printing. Its "passing pawns" are efficiency, mass character and instantaneous distribution. The behavior of people and their relationships social networks took on a strong "boarding". Before our eyes, a process is taking place when an increasing part of the population is changing the "Party of the TV" to the "Party of the Internet." Social networks have significantly narrowed, and in fact put an end to, the monopoly of television in the formation of public opinion. Moreover, they, in particular Facebook, having overcome the barriers of almost any censorship, have turned the globe into one "global village". This is actually the "agora" of the twenty-first century. They adequately continued the process of "levelling" between the rich and the poor in terms of access to news, entertainment, shows, provided earlier by traditional media (press, radio, television). The Internet began, and the social network accelerated an unprecedented language revolution, rooted or filled with new meaning in everyday life “traditional” words, terms or phrases: hashtag, selfie, trolling, ban, chat, blog, avatar, meme, gif, etc. Over-reliance on the Internet and social media has become a global disease that surpasses the most acute, formidable pandemics in human history in scale. This means that excessive dependence on social networks is too similar to gambling addiction - the repetition of the same actions for a long time and a weakened perception of time, the replacement of real life and activity with virtual ... The development of information technology is “encouraging” by stuffing more and more new functions and expanding the range of possibilities of smartphone functions, which further strengthens people's attachment to them and the social and psychological problems associated with it. At the same time, the development of dialectics suggests that the time is not far off when the opposite trend will also appear: the desire for liberation from excessive dependence on the Internet and gadgets, as a measure of true freedom. The time will come when such freedom will be as prestigious as owning a personal computer or a mobile phone a few decades ago... Keywords: Internet, Social network, Facebook, Information, Addiction.
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Saadia, Halima, Safeya Habib, and Monica Zolezzi. "Portrayal of Autism Spectrum Disorder and related treatments in Qatar’s printed media." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2021. http://dx.doi.org/10.29117/quarfe.2021.0123.
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Public cultivates perceptions and beliefs through mass media. Although considerable progress in the diagnosis and treatment of autism spectrum disorder (ASD) has emerged over the last decade, negative media stereotypes about ASD and its treatments are amongst the most hurtful and socially limiting stigma experiences reported by mental health service consumers and family members. The objectives of this study were to explore the portrayal of ASD and its treatments through a content analysis of the daily Qatari newspapers. A total of 178 ASD-related articles were found in 1 year of newspaper coverage. The majority of the articles reported on general news or event, rather than on the scientific or social aspects of ASD. The discourse analysis revealed significantly more stigmatizing statements in articles in Arabic compared to those in English newspapers. Most of the treatments discussed in the print media had insufficient or lacked scientific evidence. Qatar has recently implemented the “National Autism Strategy”, which aims for the inclusion of ASD in society. Collaborative efforts with the media will be necessary to achieve this aim.
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Pérez Valecillos, Tomás. "La conjunción de actores antagónicos en la gestión comunitaria: asentamientos urbanos precarios." In International Conference Virtual City and Territory. Concepción: Centre de Política de Sòl i Valoracions, 2005. http://dx.doi.org/10.5821/ctv.7389.
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In a more urbanized world, the urban development will depend in great measure on the
administrative capacity of the cities, and on the active participation of their citizens. Therefore,
the participation of the citizens and their human rights are critical aspects on an
adequate city governability since it concentrates its attention in those that are actually excluded,
and on those that do not have access to the social, economic, and political resources
of the city. Because of it, the urban gorvernability aspire the cities to become more
efficient, equivalent, secure and sustainable through participatory decisions, in which
not only Estate and local Governments are involved, but also, the Civil Society (economic
and social actors, communitarian institutions, mass media and technical aid).
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Zaks, Lev. "Culture of the Second Half of the 20th Century through the Early 21st Century in Action: Creation of Contemporary Publicity." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2019. http://dx.doi.org/10.35853/ufh-public/private-2020-01.
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The article offers a culturological vision of publicity, and partly correlative privacy as universal aspects of the joint existence of people. The analysis methodology is based on the perception of culture as a universal specific way of existence of people and society; the perception of society as a sociocultural system; the perception of the evolution of society and all areas of its existence as a result of their holistic sociocultural determination. Publicity is considered in terms of its characterisation as a sociocultural phenomenon (space-time, socioanthropological, functional, communicative, discursive), and then the evolution of publicity as a function and the product of the cultural system is outlined. The main (and diverse) sociocultural influential factors having determined substantial changes in features of publicity (and its relationship with privacy) as from the second half of the 20th century to the present day are analysed: left-wing influence and democratisation of societies after World War Two; rising prosperity of citizens; origination of consumer society; release of public psychology from some conventional cultural taboos including as a result of secularisation and the sexual revolution; widespread and influential mass-media; informational revolution (information society). Critical effects of these factors in respect of publicity and its evolution have been shown. The information revolution of the second half of the 20th century to the early 21st Century is considered as the crucial factor of the radical qualitive transformation of social life, processes of its institutionalisation and with it, public and private spheres. Peculiarities of contemporary online publicness and its relationship with online privacy are addressed. Axiological problems of online publicness are highlighted.
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Ion, Georgeta. "EDUCATIONAL RESEARCH IMPACT: IMPLICATIONS FOR UNIVERSITY MANAGEMENT." In eLSE 2012. Editura Universitara, 2012. http://dx.doi.org/10.12753/2066-026x-12-159.
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Nowadays, the Bologna Process emphasizes qualitative rather than quantitative aspects in scientific research as well as the need to focus on practical challenges. It might be said that the academic world entered the Era of Quality due to a change of paradigm spearheaded by Bologna. This change entails other changes at all levels, from research scientists` and academics` outlook to the ways in which scientific products are evaluated. Given the inter-relationship between education and research, an excellent system of education presupposes high level research production. Well-prepared researchers and well-defined criteria are needed to evaluate scientific research. In this context, we propose a research project funded by the Executive Agency for Higher Education, Research, Development and Innovation Funding. The aim is to establish ways for the institutions that conduct research to enhance the visibility and impact of the results of research in educational sciences, in society in general, and policies and practices in particular. The study proposes an analysis of the actual models of research impact and assesses the current strategies and mechanisms used by research institutions to promote and make research products more visible to the social community and the educational actors. We use a mixed methodology based on documentary analyses, questionnaires, in-depth interviews and focus group surveys. In this paper we focus on the first phase of the research project which consists in the design of the main indicators of research impact in education sciences. We based our proposal on the literature study and the key contributions on impact analysis at international level. Our model consists of the interaction between three levels of the research impact: the context of the research production (researchers, university staff, research groups, etc), the context of the research use (policy makers, practitioners, etc) and the level of society as a whole (mass media, research transfer and dissemination). The model would help us to identify commonalities of interpretations and practice of all the actors involved in the research impact. Finally we consider that for the future of the research in Education Sciences it is of paramount importance that all actors involved in education impact participate and take an informed and proactive stance that responds to the fast-changing political, institutional and technological environment.
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Vrasmas, Ecaterina, and Traian Vrasmas. "DEVELOPING A EUROPEAN PROFESSIONAL’S NETWORK IN INCLUSIVE EDUCATION:E LEARNING PROCESS AND OUTCOMES." In eLSE 2012. Editura Universitara, 2012. http://dx.doi.org/10.12753/2066-026x-12-063.
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Title: Developing a European professional’s network in Inclusive Education: E learning process and outcomes Vrasmas, Ecaterina, University of Bucharest, Faculty of Psychology and Educational Sciences, Panduri Street No.90, Bucharest; Email: ecaterinavr@yahoo.com Vrasmas, Traian, Ovidius University Constanta, Faculty of Psychology and Educational Sciences, Bd. Mamaia Street No.124 Email: traianvrasmas@yahoo.com ABSTRACT The context The paper describes a European project focusing on using eLearning media, in order to establish is quite an actual trend establish a European network for professionals. It is a new and strong trend in education, particularly in inclusive education. Inclusive education is one of the highest challenges in the field of education, for all European countries. Each country had its own history, experiences, cultural conditions, its own approaches, opportunities and challenges but common work and values are needed. Short description A group of professionals from national associations in England, France, Island, Italy and Romania has decided, after the European Conference of Social inclusion (2008, Clairmond Ferrand, France) to act for the implementation of the conclusions from this conference. They have planned and started to build a network for inclusive education among those five national organizations. They planned and implemented a Leonardo project called “Partnership of professionals for inclusive education.” They implemented all the project working together, in order to share experiences and debate on which are the most relevant barriers in the European and each national context and find solutions to advance in inclusive education. Aside of the direct meetings, in each country, most of the project preparation and implementation was made via eLearning (email communication, site development, power point preparation and presentation, reporting on a European data base etc). The main objectives of the project were: - To built a web site of the project; - To work together for finding common barriers and solutions for inclusive education. The project has reached these objectives by using eLearning media. During the process and as a result of eLearning we have produced important outcomes: - A web site (http://inclusiveeducation-leonardo-professionals.blogs.apf.asso.fr,Utilisat eur: leo-nardoprofessionals, Mot de passe : leonardoprofessionals; - A list of barriers and facilitators of inclusive education; Additional outcomes were: - A Guide for professionals on inclusive education; - A lot of power point presentations, on international documents and policies on national educational policies and inclusive education history in each country, study cases and ex-periences, lessons learned in different visits. The project website was designed for all the partners and for all institutions dealing with educa-tion. It contains a glossary of inclusion, with the main concepts, in all five languages (English, French, Italian, Romanian and Icelandic). It describes the partners involved, some elements facili-tating the understanding of the European and international perspective on inclusive education, based on the experiences collected in the project, on the results and documents obtained. The list of barriers and facilitators of inclusive education is a synthesis of the professionals work and a result of several debates. After listing barriers and the facilitating factors, the elements which can be barriers and facilitators as well, the list contains the synthesis of the discussion from each country, on the topic of identification of particular aspects: defining inclusion, the major actors, the resources needed - just a few of the analyze points. The Guide for professionals has been developed by the project professionals, as a working tool, issued from the discussions during the school visits in the 5 countries, from the synthesis of analysis and of conclusions (from international sources) regarding inclusive educa-tion. It defines inclusion, suggests a set o principles, identifies solutions for the barriers, and offers concrete examples from each country, regarding policies, practices, cultures and values. It is an open and positive point of view. During the project more than 80 different power points presentation were produced, focusesd on in-ternational and national legislation, scientific arguments on inclusive education, each country policy and experiences. One of them is the Final slide show (album) 2009-2011. It contains photos which are presenting the countries that had participated (places, traditions, touristic attractions, art objects and towns architecture), as well as the "authors" involved in the project. The photos are proving the good collaboration during seminars, visits, during the attractive free time opportunities in each of the five countries. All these are posted on the website of the project, in order to become tools for inclusive education dissemination as eLearning instruments. Conclusions The process of eLearning using different media was vital during and for the success of this pro-ject. At the end it offered to all professionals participant the possibility to better understand the inclusion importance and issues and to promote a new perspective in education, via ongoing collaboration between professionals, cultures and experiences. Working in common for defining inclusive education in five national contexts and describing the barriers and solutions was very challenging. It was also necessary and rewording, in this moment of the European efforts for defending our common values.
Reports on the topic "Mass media – social aspects – italy"
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.
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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Semenets, Olena. Метафора «війна проти коронавірусу» в українському та зарубіжному медійному просторі (2020–2021 рр.). Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11725.
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The main objective of the study is to reveal the specifics of the functioning of the metaphor “war against coronavirus” in Ukrainian mediatized discursive practices of 2020-2021 compared to the trends of using this metaphor in the media environment of Western countries. A research methodology is based on the approach of critical discourse analysis. The work also takes into account the results of the study of the «war against coronavirus» metaphor, conducted using the materials of public discourses in Italy, Bulgaria, and Greece. A comparative analysis of the specifics of the functioning of this metaphor in mediatized discursive practices was carried out by the author of the article as part of a joint study of an international team of scientists – a contextualized online dictionary «In Other Words» (https://www.iowdictionary.org). Mediatized discursive practices mean communications with a mass audience through various media platforms, i.e., not only through mass media, but also with the use of blogs, social networks, messengers, video hosting, etc. The findings of the study of “war” metaphors in the domestic official discourse on the problems of combating the Covid-19 pandemic during 2020-2021 are based on the analysis of public speeches and greetings presented on the official website “President of Ukraine Volodymyr Zelenskyy. Official Internet representation”, as well as interviews of the President with leading domestic and foreign publications. The result of the research is the conclusion that, in general, the metaphor “war against the coronavirus” has not gained such widespread use in Ukrainian official, political, and media discursive practices as in Western countries. This is due to the fact that starting in 2014, Ukraine repels the military aggression of the Russian Federation in the east of the country. Therefore, in 2020–2021, the word war was actively used in the public and personal discourses of Ukrainians primarily not in a metaphorical, but in a direct, denotative sense: war as an armed struggle in the east of Ukraine. Key words: Covid-19, metaphor “war against coronavirus”, political discourse, President of Ukraine Volodymyr Zelenskyy, mediatized discursive practices, critical discourse analysis.