Dissertations / Theses on the topic 'Mass media – Social aspects – Australia'
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Holloway, Donell Joy. "Multiply-mediated households : Space and power reflected in everyday media use." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1314.
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This study investigates how contemporary Australian families incorporate the consumption of multiple media technologies within their home environments. It uses an approach similar to David Morley's (1986) Family Television where he explored the consumption of television programs in the context of everyday family life. He viewed the household (or family) as the key to constructing understandings of the television audience; where there were gendered regimes of watching, and where program choice often reflected existing power relationships in the home. However since then (a time when most families had only one television set) the media environment of many homes has changed. The addition of multiple television sets, along with newer digital technologies such as computers and game consoles, has introduced a new dynamics of social space within the household. Therefore, the family living room, with its erstwhile shared television culture, has become a less critical site of domestic media consumption. With the migration of television sets and new digital technologies to other spaces in the home, claims over time and space have become even more intimately involved with the domestic use of media technologies. Consequently, this study critically analyses the relationship between media consumption and the geographical spaces and boundaries within the home. Drawing upon interviews with all family members, this thesis argues that the incorporation of multiple media technologies in many households has coincided with significant changes to the spatial geography of these homes, along with a rearticulation of gendered and generational power relationships. Extra media spaces in bedrooms, hallways, home offices and 'nooks’ have freed up the lounge room, possibly allowing for more harmony and accord within the family, but also reducing the amount of time the family spends together. At the same time the newer media spaces become additional sites for gendered and generational conflict and tension. This study uses an audience ethnography approach to explore and analyse media consumption at the micro level, that of the individual within the household/family. Twenty-three in-depth conversational interviews and observations of children and adults living in six technologically rich households in suburban and regional areas of Western Australia formed the basis of this thesis. Themes and issues that emerged from this qualitative research process include the gendered nature of screens in children's bedrooms, the extent to which a media-rich bedroom culture is evident in Australia, the existence of a masculine gadgeteer culture within some families in the study, the social construction of gaming as a gendered (boy) culture, gendered pathways on the Internet and the reintegration of adult acknowledge-based work into the family home. The thesis also addresses digital divide issues relating to inequities in access, technical and social support, motivation and the quality of new digital technologies available in the home.
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Murtagh, Madeleine Josephine. "Intersections of feminist and medical constructions of menopause in primary medical care and mass media: risk, choice and agency." Title page, table of contents and abstract only, 2001. http://web4.library.adelaide.edu.au/theses/09PH/09phm9851.pdf.
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Includes bibliographical references (leaves 254-288). Examines language used by general practitioners and in mass media to ask 'what are the implications of constructions of menopause for health care practice and public health for women at menopause?'. Presents the findings of qualitative analysis of semi-structured interviews with nine general practitioners working in rural South Australia and qualitative and quantitative analyses of 345 south Australian newspaper articles from 1986 to 1998.
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Hopkins, Susan. "Pop heroines and female icons : youthful femininity and popular culture." Thesis, Queensland University of Technology, 1999.
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The thesis suggests much feminist theorising on girls' and young women's relationship to popular culture is limited by a 'moral-political' approach which searches for moral and
political problems and solutions in the consumption of popular images of femininity. The thesis offers a critique of such 'moral-political' interpretations of the relationship between youthful femininity and popular culture. Following thinkers such as Friedrich Nietzsche and
Jean Baudrillard, the thesis opposes the political preoccupation with 'reality' and 'truth'. The study follows Nietzsche's and Baudrillard's notion of the 'Eternal-Feminine' which accepts the necessity of illusion, deception and appearances. Through a close textual
analysis of magazines, films, television and music video, this study offers an aesthetic appreciation of popular culture representations of femininity. The thesis comprises six essays, the first of which explains my Nietzschean inspired aesthetic approach in more detail. The second essay looks at images and discourses of supermodels and model femininity in women's magazines. The third looks at image-based forms of 'girl power' from Madonna to
the Spice Girls. The fourth essay examines the 'Cool Chics' of the pay TV channel TVJ,from Wonder Woman to Xena: Warrior Princess. The fifth essay, 'Gangster Girls: From
Goodfellas to Pulp Fiction' considers the 1990s model of the femme fatale, the bad girl who thrives on moral chaos. The final essay 'Celebrity Skin: From Courtney Love to Kylie
Minogue' suggests some of the most powerful feminine role models of our time have built their careers not on notions of authenticity and truth but rather on the successful management of illusion and fantasy. The essay argues that our social world has outgrown the traditional
moral-political approach which aims to lead girls and young women from 'deceptive''immoral' appearances to moral, 'authentic' 'reality'. The pleasures of popular culture, Isuggest, cannot always be linked to deep meanings but may be drawn from superficial appearances and beautiful surfaces.
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Ng, Che-keung Tony. "Relationship between the mass media and public order." Thesis, Hong Kong : School of Professional and Continuing Education, University of Hong Kong, 1994. http://sunzi.lib.hku.hk/HKUTO/record/B36195182.
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Curry, Kevin Everett. "Politics in the Social Media Era: the Relationship Between Social Media Use and Political Participation During the 2016 United States Presidential Election." PDXScholar, 2018. https://pdxscholar.library.pdx.edu/open_access_etds/4506.
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The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, the dissertation compares people who prefer social media and those who prefer traditional news media sources across as series of political habits and attitudes. Second, it looks at the expansion of the media environment and examines whether a person's social media use and preference for news or entertainment is related to political knowledge and voter participation. Finally, this dissertations examines at whether social media use increases the odds an individual will turn out to vote, thus acting in a similar manner as traditional news media.
The results identify differences between people who prefer social media and people who prefer traditional news media sources. In particular, people who prefer social media tend to be younger, have less political knowledge, and have a lower voter turnout rate. However, unlike traditional news media use, the use of social media did not increase the odds an individual turned out to vote in 2016. Further, the use of social media and an individual's content preference of entertainment versus news was not related to political knowledge nor voter turnout. While social media does not appear to have a positive relationship with turnout, it does not appear to discourage a person from voting either. The results suggest that more work needs to be done, including examining the relationship between age, social media use and turnout, as well as how content length may be related to political participation. Finally, further examination is needed of the possible indirect ways social media may be related to voter attitudes and participation.
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Taebi, Shala. "Theoretical foundations of media education : a critical analysis." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.
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The primary purpose of this study is the exploration of the theoretical and critical framework of media education. The major paradigms used as rationale for the study of media embody views of media as agents of cultural decline that stress discriminating against the media; media as popular arts, stressing discriminating within the media; media as agents of communication, featuring the behavioral models of media studies; studying the media as representational or symbolic systems; and an exploration of the interaction between the self and the media and the question of whether and how media empower or oppress. Developments in the fields of structuralism, semiotics, theories of ideology and the social context of media production are discussed as the contributing factors to a view of media as representational systems. The study is concluded with a discussion of the significance of the context of meaning and a brief discussion of the educational implications of the field of cultural studies.
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Haussamen, Lindsey Marie. "United States media portrayals of the developing world: A semiotic analysis of the One campaign's internet web site." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3387.
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The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.
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Aly, Anne M. "Audience responses to the Australian media discourse on terrorism and the 'other' : the fear of terrorism between and among Australian Muslims and the broader community." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2008. https://ro.ecu.edu.au/theses/176.
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The terrorist attcks on the World Trade Centre and the Pentagon on 11 September 2001 heralded an era of unprecedented media and public attention on the global phenomenon of terrorism. Implicit in the Australian media's discourse on terrorism that evolved out of the events of 11 September is a construction of the Western world (and specifically Australia) as perpetually at threat of terrorism.
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Liu, Yi Ying. ""Old wine in new digital bottles" :an examination of the use of different forms of headlines in the context of multiple-media platforms and similar content : a case study of The Beijing News." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690623.
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Zhang, Xin Lu. "Use of new media in event promotion :a study of 2015 China (Macau) International Automobile Exhibition." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690646.
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Nelson, Wade Gordon James. "Reading cycles : the culture of BMX freestyle." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102820.
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This dissertation draws from and contributes to many traditions within the (interdisciplinary) discipline of communication studies. Serving the two primary objectives of the examination of the figure of the BMX freestyle cycling Pro and the analysis of the role of the magazines within this particular culture or field in the construction and maintenance of this figure, this project brings together studies of cultural intermediaries, magazine history, advertising history and theory, subcultures, audiences, commodification, cultural industries, celebrity, stars and professional athletes. The culture of BMX freestyle cycling is an interesting and heretofore unexamined phenomenon, and a focused examination allows the exploration and investigation of larger questions within the discipline. As such, this dissertation provides an informed interpretation of the culture of BMX freestyle, allows the examination of a number of other issues concerning the mediation of cultural practices, and suggests a theory of the special-interest magazine, thus contributing substantively to various literatures.Special-interest magazines are a part of a larger system and industries within which the ultimate goal is the sale of commodities. At the same time, they function as a site of credibility within a larger field, both conferring star status on particular individuals and approving particular commodities that are being offered to the readers. Special-interest magazines construct and sell audiences to advertisers, create star systems, propose candidates for stardom, help build image careers, contribute substantially to a "star currency" within the particular field, negotiate (i.e.; mediate) tensions between the advertisers, the stars, and the readers, help organize the time of a culture and work to infuse it with a sense of vitality through the punctual and ritualistic appearance of novel content, assist the consumer with their desires for commodities and stars by standing as catalogues of commodities (serving to educate newcomers in the protocol of the culture), provide new financial opportunities (such as the commodity form of the photo contingency), and in their complicity with the needs of those that provide their primary source of revenue, give more value to the advertising dollar in the construction of editorial content that could be seen as advertising.
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Mechar, Kyle William. "The cultural logic of dis-ease : difference andas displacement in popular discourses of the AIDS crisis." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23229.
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This thesis investigates the cultural and social production of AIDS in popular discourse, particularly film and mass media, and offers a critical consideration of the ways in which the proliferation and dispersion of these discourses function in our current episteme to rearticulate and reinscribe traditional value systems of sexuality, familialism, and nationalism. Taking the lead of the work of Michel Foucault on the body in various historical regimes, the author here will posit a theoretical analysis of the "discursive formation" of AIDS, how the body of AIDS is put into discourse, to provide a matrix for establishing the various disciplinary and regulatory apparatuses structuring the epidemic--that is, the affirmation of certain kinds of pleasures and bodies and the strategic circumvention of other pleasures and bodies. Under what the author refers to as the cultural logic of dis-ease, the investigations that follow will be animated by the central question: Whose pleasure and/or power is served by these representations and discourses of the body of AIDS in popular cultural practices?
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Muller, Denis Joseph Andrew. "Media accountability in a liberal democracy : an examination of the harlot's prerogative /." Connect to thesis, 2005. http://repository.unimelb.edu.au/10187/1552.
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This thesis is both a normative and empirical study of media accountability in a liberal democracy. While its focus is predominantly on Australia, it contains some international comparisons. Media ethics and media performance in relation to quality of media content are identified as the two main dimensions of media accountability. They may be conceived of as the means and the ends of media work. The thesis represents the first combined survey of both external mechanisms of accountability in Australia – those existing outside the various media organisations – and the internal mechanisms existing within three of Australia’s largest media organisations. These organisations span print and broadcasting, public and private ownership. The thesis is based on substantial qualitative research involving interviews with a wide range of experts in media ethics, law, management, and accountability. It is also based on two quantitative surveys, one among practitioners of journalism and the other among the public they serve. This combination of research is certainly new in Australia, and no comparable study has been found in other Western countries. In addition to the main qualitative and quantitative surveys, three case studies are presented. One deals with media performance in relation to quality of media content (the case of alleged bias brought against the Australian Broadcasting Corporation by the then Senator Richard Alston); one deals with media ethics (the “cash-for-comment” cases involving various commercial radio broadcasters), and one deals with accountability processes (the “Who Is Right?” experiment at The Sydney Morning Herald).
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors." Scholarly Commons, 2002. https://scholarlycommons.pacific.edu/uop_etds/563.
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Leavitt, Stacey. "Disability, identity and media : paralympians in advertising." Thesis, Lethbridge, Alta. : University of Lethbridge, Dept. of Kinesiology, c2012, 2012. http://hdl.handle.net/10133/3294.
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This thesis explores representations of Paralympians within media and
advertising. Scholarly research on disability is extremely limited, with current research
focusing on print media, and few studies going as far as to perform a discourse analysis.
Media representations play a prevalent role in constructing “disability” and have the
power to define what it means to be a disabled person. Using a poststructural theoretical
framework, I undertake a critical discourse analysis of television advertisements
produced by Nike and Visa to uncover what narratives regarding disability are circulating
with regularity. I find these advertisements featuring Paralympians serve to reproduce
the myth of the “supercrip”, failing to acknowledge the complexity of individual
experiences of those living with disabilities. Further, the simultaneous celebration and
marginalization of Paralympians, a key dialectic found within these advertisements is
indicative of a larger polemics circulating with regularity regarding people with
disabilities within our increasingly neoliberal society.v, 117 leaves ; 29 cm
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Wilding, Derek. "AIDS and pro-social television : industry, policy and Australian television drama." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36314/6/36314_Digitised%20Thesis.pdf.
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This thesis examines the intersection of popular cultural representations of HIV and
AIDS and the discourses of public health campaigns. Part Two provides a
comprehensive record of all HIV related storylines in Australian television drama
from the first AIDS episode of The Flying Doctors in 1986 to the ongoing narrative
of Pacific Drive, with its core HIV character, in 1996. Textual representations are
examined alongside the agency of "cultural technicians" working within the
television industry. The framework for this analysis is established in Part One of
the thesis, which examines the discursive contexts for speaking about HIV and AIDS
established through national health policy and the regulatory and industry
framework for broadcasting in Australia. The thesis examines the dominant liberal
democratic framework for representation of HIV I AIDS and adopts a Foucauldian
understanding of the processes of governmentality to argue that during the period of
the 1980s and 1990s a strand of social democratic discourse combined with
practices of self management and the management of the Australian population. The
actions of committed agents within both domains of popular culture and health
education ensured that more challenging expressions of HIV found their way into
public culture.
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Curry, Tracy. "The application of the uses and gratifications theory comparing television and newspaper coverage during product tampering cases." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1100448.
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Periods of crisis communication are uncertain, at best, for any organization dealing with a product tampering. This study examined how the public would use the media to gain information about the product tampering, if there would be a difference between newspaper and television usage, and what gratifications the public would seek from the media.The hypothesis stated that there would be no significant difference in media use during product tampering cases between newspapers and television. Three hundred eighty-eight households, the number needed for statistical reliability, were surveyed by telephone in the Muncie, Indiana, area. Results of the data supported the hypothesis.Department of Journalism
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Obijiofor, Levi Mbakwe. "Mass media and sociocultural phenomena in the process of development : an ethnographic study of two Nigerian communities." Thesis, Queensland University of Technology, 1995.
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Ge, Shuai. "The mass collaboration of human flesh search in China." Thesis, University of Macau, 2011. http://umaclib3.umac.mo/record=b2525506.
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Gibbs, Chris. "Twitter's impact on sports media relations." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/18588.
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The introduction of Social Media (SM) into sports communications in professional leagues is disrupting the traditional methods of sports media relations. In the past, teams used websites to post information for fans, but it was strictly a one-way format of communication whereby a story was posted for fans to read. To fully engage with this new communication channel, the sports communications departments in professional leagues have begun to use SM to communicate directly with fans through platforms like Twitter and Facebook. Currently, SM like Twitter allows the team communication departments to communicate directly with fans in an interactive two-way format that is not mediated by a reporter or someone from a traditional media outlet. In addition, the open format of SM means that media relations staff are no longer the only intermediary between the media and the players; through the use of SM like Twitter, a professional athlete can now communicate directly to fans without gatekeepers like the media or the sports communications department of the team. This thesis will explore how SM has changed media relations from several different perspectives. The first perspective is related to the risks that are associated with the use of SM by professional athletes: without an intermediary or a filter for athlete-fan communication, many athletes have caused irreparable damage to their reputation and the reputation of their team. The second perspective is related to the benefits for teams that use SM as a platform to connect with fans: the ability to connect with fans using SM is new to sports communications and represents an interactive one-to-one and one-to-many mode of communication through which the fan can directly communicate with the team. Finally, this research will look at how Twitter has changed media relations in sports from the perspective of the lived experiences of people who work in sports media. To explore the risks associated with athletes’ use of social media, this research used Situational Crisis Communication Theory as a theoretical framework to explore reputation-damaging incidents that occurred through social media. The study reviewed national media stories reported in North America from 2009 to 2010 that were perceived to have negative impact on athletes’ reputation. In total, 17 incidents were reviewed — seven incidents in particular demonstrated the athlete as the source of the SM crisis. Through the review and categorization of these 17 situations, the study was able to identify four broad categories of situations that a sports communication manager needs to be prepared for. The four categories identified were “Rookie Reporter”, “Team Insider”, “Opportunist”, and “Imposter”. Each of these categories are invaluable for team communication managers to recognize in order to address the risks associated with social media. To explore the benefits associated with the communications department’s use of social media, this research used Uses and Gratification theory as a theoretical framework to explore how and why fans followed team Twitter accounts. This study was conducted in partnership with the Canadian Football League (CFL) and a total of 526 people responded to an online survey that was tweeted out to them for their feedback. The results of the survey indicated several significant findings — in particular, the phenomenon of converged sports fan consumption was identified, which has not been previously acknowledged in academic research. The phenomenon of converged sports fan refers to the multi-screen environment whereby a sports fan decides where, when, and how they want to consume sporting content. This research identified that in-game consumption of SM while watching television and the mobile consumption of SM are both dominant ways for fans to interact with their teams. This multi-modal format of connecting with the team supports the idea of Henry Jenkins’s Black Box Fallacy (2006, p. 13): as teams move forward in developing communications platforms to reach their fans, they will need to recognize that all channels can and do work together. In order to further understand how Twitter has changed sports media relations, the study used long semi-structured interviews with a phenomenological research design to understand how Twitter has impacted sports media relations. The phenomenological analysis of the informant interviews suggested that Twitter is the source of three themes of change: general media relations, mechanical job functions, and other changes specific to sports media relations. The significance of Twitter’s impact on sports media relations cannot be understated. With the ubiquitous use of SM like Twitter, it is important to understand how sports media relations can use SM to manage the image of their respective teams and athletes. After looking at SM and sports from three different perspectives, the pivotal finding was the role that Twitter and mobile communications play in ‘flattening’ sports media relations. Similar to how Friedman (2006) argued that the convergence of the personal computer drove globalization, Twitter and the increased adoption of mobile communications have flattened the role of sports media relations. This research will explain how the flattening of sports media relations happened and what the implications might be for sports media professionals.
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Puchan, Heike. "Adventure sport, media and social/cultural change." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19359.
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The turn of the millennium has heralded an explosion in the popularity of adventure sports often also referred to as alternative lifestyle sports or extreme sports. These are offering both new avenues and potential challenges to the traditional ways of conceptualising and practicing sport. This thesis analyses the development of adventure sports, in particular climbing and kayaking, as a subculture. It delivers a socio-economic history of climbing, analyses the role of the media in its development, its participation and its lived experience. Further it investigates the impact of globalisation, commercialisation and consumerism on adventure sports, and considers to what extent they are being brought into the mainstream as a result. The economic impact of participation in adventure sports is reviewed along with a study of how the make up of its participants has changed as the activities have become more accessible. Particular focus is placed on the analysis of the gender order, specifically looking at the experiences of women in adventure sports. For this purpose the sports culture found in climbing and kayaking is examined and the implications for the reconstruction of gender relations are considered. This study employs an ethnographic approach including both semi-structured and structured interviews with both adventure sports experts and participants, document and media analysis, participant observation and the more recent nethnography approach. One of the significant contributions of this thesis has been to provide a comprehensive review and analysis of the social, cultural and media environment of arguably one of the most popular lifestyle sports in the UK. It has also shown the strong interrelationship that exists between the media and adventure sports, and has demonstrated how the increased commercialisation and commodification of the activity has resulted in economic development particularly in some remoter parts of the UK through the packaging and provision of the climbing experience. At the same time some participants see this is ‘selling out’. This research has demonstrated how women’s participation in adventure sports has been subject to marginalisation, sexualisation and trivialisation similar to other mainstream sports. However, this work has also highlighted that there is room for optimism as new discourses of femininity contrary to the traditional male hegemony are emerging. Further research opportunities have been identified concerning issues of ethnicity and participation; the social, cultural and economic relationships between adventure sportspeople and rural communities. Emerging feminist discourses also warrant further investigation.
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Nanabawa, Sumaiya. "A discourse analysis of print media constructions of 'Muslim' people in British newspapers." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1006767.
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This research study aimed to examine how the identity of ' Muslim' people is constructed in British print media today, and whether or not these constructions promote or undermine a xeno-racist project. The research draws on the idea that identity is partly constructed through representation, with an emphasis on how language can be used to construct and position people in different ways. Using a social constructionist paradigm, the study further considers the role that print media has in providing a discursive field within which the construction and reproduction of racist attitudes and ideologies in contemporary global society can take place. Sixty-five newspaper articles were selected from the online archives of British newspapers, The Guardian and The Daily Telegraph using systematic random sampling. These were analysed using the six stages of Foucauldian discourse analysis outlined by Carla Willig. To provide a more fruitful account, the analysis also incorporated the methods of Potter and Wetherell whose focus is on the function of discourse, as well as van Langenhove and Harre's focus on subject positioning, and Parker's use of Foucauldian analysis which looks at power distributions. The analysis revealed that Muslims are discursively constructed as a direct politicised or terror threat, often drawing on discourses of sharia law, and Muslim-Christian relationships. They are also constructed as a cultural threat, drawing on discourses of isolation, oppressed women, the veil/headscarf, identity, visibility and integration. The analysis also showed some variation in constructions, and these extended from the racialization of Muslims to showing the compatibility between Islamic and western values. This study discusses the form these different constructions take and the possible implications these constructions might have in contributing toward a prejudiced and largely negative image of Islam and Muslims.
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Chan, Kar-wing Veronica, and 陳嘉詠. "Social attitudes towards swearing and taboo language." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31951211.
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Hunter, Catherine Wood. "Flesh for fantasy : exposing the sexualised and manipulated female persona in contemporary women's media." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/21213.
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Thesis (MA)--University of Stellenbosch, 2005.ENGLISH ABSTRACT: This thesis focuses on the representation of women in media aimed at women. A critical examination of visual communication (magazines, advertising and visual story-telling1) will demonstrate that the media may be regarded as highly influential in the way women perceive their bodies, reproduction and sexuality. I begin by examining the presentation of the ‘ideal’ woman as an instance of the Pygmalion complex. This reading of the media’s formulation of the female ideal aims to demonstrate the psychological effects of the Pygmalion complex on women, and illustrates how the resultant striving for perfection drives production and consumption. I shall demonstrate how the image of the ‘ideal’ woman is increasingly more sophisticated and convincingly portrayed through the use of digital manipulation, plastic surgery, excessive dieting and exercise regimes. I propose that the average woman is left feeling inadequate and is undermined by the voice of her own cultural representation. This thesis also investigates the persistence of the virgin / whore binary in the media’s depiction of female sexuality. I propose that this is an essentialist and dualistic presentation of female sexuality as either ‘good’ (surrendered, submissive and conforming – i.e. the virgin); or ‘bad’ (transgressive, explicit, dangerous and destructive – i.e. the whore). I further suggest that this polarised appropriation of women’s sexuality deprives women of ownership of their own sexuality. I also propose that the media’s treatment of female sexuality presents women as being in competition within one another for male attention and approval and that this representation damages female solidarity. Finally I demonstrate that pornography has infiltrated all aspects of popular culture, from magazines to music videos. My hypothesis is that this use of pornographic conventions depicts the rape and abuse of women as normative, commonplace and even entertaining, and that this has a detrimental effect on both women’s and men’s sexual and social wellbeing.
AFRIKAANSE OPSOMMING: Hierdie tesis is gerig op hoe vroue in die media wat op vroue gerig is, verbeeld word. 'n Kritiese ondersoek van visuele kommunikasie (in tydskrifte, reklame en visuele verhaling2) sal toon hoe die media as uiters invloedryk beskou kan word ten opsigte van hoe vroue hul eie liggame, voortplanting en seksualiteit beskou. Ek begin deur die voorstelling van die 'ideale' vrou as 'n voorbeeld van die Pygmalionkompleks te ondersoek. Hierdie beskouing van die media se formulering van die ideaal van vrouwees is daarop gerig om die sielkundige effek van die Pygmalion-kompleks op vroue te demonstreer en illustreer hoe produksie en verbruik deur die strewe na perfeksie wat as gevolg van hierdie formulering ontstaan, aangedryf word. Ek sal toon hoe die beeld van die 'ideale' vrou, as meer en meer gesofistikeerd, oortuigend weergegee word deur middel van digitale manipulasie, plastiese snykunde, oormatige volg van diëte en oefenprogramme. Ek voer aan dat die gemiddelde vrou hierdeur met die gevoel gelaat word dat sy tekortskiet en ondermyn word deur die boodskap van die publikasies wat haar eie kulturele beeld verwoord. Hierdie tesis ondersoek ook die volhardendheid van die tweeledige voorstelling van vroulike seksualiteit in die beelding van maagd en hoer wat in die media aangebied word. Ek voer aan dat dit 'n wesenlike en dualistiese voorstelling van vroulike seksualiteit as óf 'goed' (uitgelewer, gedwee en konformerend – d.w.s. die maagd), óf 'sleg' (oortredend/sondig, eksplisiet, gevaarlik en vernietigend – d.w.s. die hoer) is. Ek stel verder voor dat hierdie gepolariseerde toe-eiening van die vrou se seksualiteit vrouens van eienaarskap van hul eie seksualiteit ontneem. Ek stel ook voor dat die voorstelling van die vrou se seksualiteit soos dit in die media aangebied word, suggereer dat vrouens ter wille van die aandag van 'n man en om goedkeuring te wen met mekaar kompeteer en dat hierdie voorstelling skade doen aan die gevoel van solidariteit tussen vroue. Ten slotte demonstreer ek hoe pornografie reeds alle aspekte van die populêre kultuur vanaf tydskrifte tot musiekvideos binnegedring het. My hipotese is dat hierdie gebruik van pornografiese konvensies die verkragting en mishandeling van vroue as normatief, alledaags en selfs vermaaklik uitbeeld en dat dit 'n nadelige effek het op die seksuele en die sosiale welsyn van mans sowel as vroue.
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Zhou, Yining. "Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/172.
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The study adopts Uses and Gratifications (U&G) theory as the framework to test antecedents and consequences in using fanqiang (bypassing Internet censorship) as an alternative medium along with accessible Internet, TV, newspaper and radio as mainstream media in a Chinese context. By online between-group experimentation (N = 132 in the experimental group, N = 127 in the control group), the study shows that curiosity about forbidden political content and political apathy predict fanqiang and most accessible media use tendencies. Moderation effects exist between curiosity and self-efficacy in predicting fanqiang tendencies. Disappointment as an emotional effect is directly related to curiosity and political apathy, where the mediation effects of media use tendencies are not salient. Explicit Internet censorship increases curiosity about forbidden political content and decreases the dimension of lack of interest in political apathy. However, it does not change accessible media use tendencies and disappointment levels. Still, participants show fewer of fanqiang tendencies than with accessible media, except radio. The results highlight the cognitive roots of motivations and emotional constructs as a part of gratification in U&G research, that self-efficacy as a necessary requirement for curiosity to drive media use, and that information attributes can change motivations. We urge future scholars to build broader explications of political apathy when applied to different societies, to try diverse methods like experimentation in U&G research, and to adopt a sociopsychological approach when studying the influences and effectiveness of Internet censorship.
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Bright, Sue-Ann. "Brain drain, exodus and chicken run : media discourses on emigration." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1007672.
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This paper explores the discourses of emigration in a South African daily newspaper from 1988 to 2001, and discusses the implications of these discourses on the way in which emigration is constructed within South African society In this paper, Potter and Wetherell 's (1987) approach to discourse analysis is utilized. It makes use of interpretative repertoires, to explore the functions and consequences of the discourses. The discursive framework thereby reveals the different subject positions related to nationalism, race and class. It is argued that economics and notions of culture and social class, do more than provide a useful medium through which the phenomenon of emigration can be understood. They also support the affirmations of certain groups of people above others, by claiming that emigration is unpatriotic and disloyal. This paper concludes by identifying the negative connotations of media discourses in the construction of emigration and acknowledges that many alternate constructions are silenced in this matter.
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Naidoo, Trusha A. "The implications of the personalisation of the media www.ubuntu.co.za for democracy." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52537.
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Thesis (MPhil)--Stellenbosch University, 2001.ENGLISH ABSTRACT: This body of work is a post modern analysis of how the shift from mass to me media influences the role and structure of the media. Was McLuhan right, is the medium increasingly the message? Or is the post-modern media a totally different animal, a manifestation of popular culture and marketing rather than the socially responsible institution responsible for safeguarding democracy that it was envisioned to be by the American founding fathers? The underlying theme is the convergence of media and marketing and the resulting conglomeration and technological dependency forced on the reader and the writer. Who are the new mediators and how do they manage the media? In the mediatrix, the readers become media managers and the writers become surfers. The analysis begins with an examination of the contrast between real and virtual communities and how the media bridges this information gap. How does reporting in virtuality reflect reality? The body of the study has three parts, the shift from mass to me media, the alternative media spheres it has engendered and the controlling forces behind this transition. Throughout the study, mass media and me media are contrasted. The study ends with a look at the impact of technology .andpopular culture on the South African media and how the media will click through the future. Will the deeply entrenched communal values of ubuntu stave off the individualisation cocooning brings? That is, will the I before we focus of personalised media nurture the South African democracy or will itfoster mediocracy?
AFRIKAANSE OPSOMMING: Die volgende tesis is n omskrywing van hoe die beweging van die massa-media na die ek-media die rol en die struktuur van die media beinvloed. Was McLuhan korrek, is die medium dikwels doe boodskap? Of is die post-moderne media n totale ander gedierte? n Manifestasie van die populere kultuur en bemarking, eerder as die sosiale verantwoordelike instituut verantwoordelik vir die behoud van demokrasie soos dit gevisualiseer is deur die Amerikaanse voorvaders? Die onderliggende tema is die bymekaarvoeging van media en bemarking en die konglomerasie en tegnologiese verantwoordelikheid geplaas op die leser en skrywer. Wie is die nuwe tussengangers en hoe bestuur hulle die media? In die "mediatrix" word die leser die media bestuurder en die skrywer word die net-sweefer. Die analise begin met die ondersoek na die kontras ussen egte en virtuele gemeenskappe en hoe die media hierdie informasie gaping oorbrug. Hoe word realiteit beinvloed deur rapportering in virtualiteit? Die liggam van die studie bestaan uit drie dele - die skuifvan massa-media na ek-media, die alternatiewe media sfere wat dit vorm, en, die beheerende invloede agter die transformasie. Reg deur die studie word die massa -media en die ek-media gekontrasteer. Die studie eindig met n opsomming van die impak wat tegnologie en populere kultuur op die SA mark het en hoe die media sal saamstem in die toekoms. Sal die diepere gelee gemeenskapswaardes van ubuntu die individualisme wat "cocooning" meebring afskiet. Sal die ek voor die ons van verpersoonlikte media die SA demokrasie aanhelp of medioker maak.
rs201512
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Leppan, Claudette. "Analysis of a South African cyber-security awareness campaign for schools using interdisciplinary communications frameworks." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/18167.
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To provide structure to cyber awareness and educational initiatives in South Africa, Kortjan and Von Solms (2014) developed a five-layer cyber-security awareness and education framework. The purpose of the dissertation is to determine how the framework layers can be refined through the integration of communication theory, with the intention to contribute towards the practical implications of the framework. The study is approached qualitatively and uses a case study for argumentation to illustrate how the existing framework can be further developed. Drawing on several comprehensive campaign planning models, the dissertation illustrates that not all important campaign planning elements are currently included in the existing framework. Proposed changes in the preparation layer include incorporating a situational and target audience analysis, determining resources allocated for the campaign, and formulating a communication strategy. Proposed changes in the delivery layer of the framework are concerned with the implementation, monitoring and adjustment, as well as reporting of campaign successes and challenges. The dissertation builds on, and adds to, the growing literature on the development of campaigns for cyber-security awareness and education aimed at children.
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Kotele, Mothepane. "An investigation into the journalistic identities of news workers at the state owned Lentsoe La Basotho/Lesotho Today Newspaper." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002903.
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Informed by the political economy framework and the public service role of media in democracy, the main objective of the study was to use in-depth semi-structured interviews to understand news-workers’ professional journalistic identities in relation to their status as government employees and the understanding of their public service role as outlined in the paper’s mission statement. The main interest was to understand the complexity of negotiating these role identities. Through reference to the theories of journalism professionalism, the study highlighted the extent to which news-workers in the small newsroom of Lentsoe la Basotho/Lesotho Today see themselves as public service journalists in a democratic country. The interest was borne partly out of the views of the paper’s critics who see it as not serving the public but rather promoting the activities and policies of the government of the day, thus falling short of its democratic role. The contention of the study was that as a public service newspaper, the paper should have news-workers who do impartial journalism and reflect the public’s right to know in their reporting. The findings of the study suggests that news-workers at Lentsoe la Basotho/Lesotho Today continuously have to strive to negotiate the potential conflict between being a professional and working for a government-controlled newspaper. While they sometimes lay claim to being journalists, the reality is that in their political coverage they end up adopting the role of government mouthpieces.
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Chapman, Robert Timothy. "Media literacy in public schools." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2949.
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This study investigates media literacy curricula in upper-income and lower-income public schools. Twelve principals participated in a telephone survey by answering fifteen questions about their schools and districts.
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Lampson, Frances A. "Mass media consumption and its effects on college students' healthy and unhealthy behaviors : a thesis." Scholarly Commons, 2001. https://scholarlycommons.pacific.edu/uop_etds/563.
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Farias, Steven Kalani. "A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/778.
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The following rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act and why they ought to act that way. This investigation demonstrates how the manipulations of identities, ideologies, and action are the elements used to motivate people to act in affirmation of an identity. Moreover, it demonstrates why the motivated social actions serve as foundations for constructing our social reality. Ultimately, it discovers and clarifies a grammar of edification, how that grammar allows for efficient quotidian management, and, thus, why it serves as a tool for managing everyday meaning in our social world.
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Martin, Andrea Roxanne. "Family and media influence on perceived body image." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
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This study has found that negative body image is present in third graders, as young as seven years of age. One interesting finding was that a high number of students who viewed body-oriented magazines had a negative body image.
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Hubert, François 1960. "L' analyse contextuelle de Joshua Meyrowitz, ses sources et fondements : vers un nouvel ordre systémique d'interaction." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22594.
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This thesis is an attempt at understanding the theoretical work of Joshua Meyrowitz in communication. The self-proclaimed specificity of his "contextual" media analysis will be recognized as well as its relevance for the development of a general logic of social change. The sources and foundations of Meyrowitz's media analysis will be respectively reconstructed in terms of the schools of thought which informed it and of a metatheoretical typology of the social sciences. The contextual logic of social change will be framed as a type of formal functionalism dealing with self-regulated systemic changes and integrating aspects of a more comprehensive sociology. It will be evaluated in view of recent empirical studies of some (post-)modern transformations in community life. The integrity of Meyrowitz's work in regard to his sources, the contribution of his media analysis to the development of community studies, and the foundations of his logic of social change will be here in question.
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Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.
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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.
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Aoyagi, Hiroshi. "Islands of eight million smiles, pop-idol performances and the field of symbolic production." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ46312.pdf.
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Fox, Thomas Arthur. "Mass media, lifestyle and young adults’ (un)reflexive negotiation of social and individual identities in Windhoek." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20087.
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Thesis (PhD) --Stellenbosch University, 2012.ENGLISH ABSTRACT: The rapidly growing presence of old and new media in postcolonial Namibia, particularly from the decade after the turn of the Millennium, has significance for cultural and identity transformations in the country. Formerly entrenched social identities, shaped by restrictive colonialism and indigenous traditions, appear to be under pressure as shifts become apparent in the face of globalisation. This thesis examines the characteristics of change from the perspective of young adults’ mediated experiences in the city of Windhoek. The research constitutes a cultural study that addresses the current knowledge gap regarding how growing local and global media presences are increasingly situated in youth identity and cultural lifestyle spaces. Degrees of reflexive response to mediated information and entertainment are examined in an attempt to understand awareness of and reaction to local and global power narratives situated in actors’ relationships with media. It was found that participants responded positively to the novelty and opportunities that global media offered for identity and lifestyle negotiations, while also revealing ontological anxieties about erosion of ‘traditional’ culture, and concern about absence of recognition and representation of the ‘local’ in global media productions. This led to the research conceptually establishing three participant orientations to media: cultural expropriationist, cultural traditionalist and cultural representationalist. The study concluded that while media seemed to be instrumental in identity and cultural change, social tension over matters of culture appeared to be emerging.
AFRIKAANSE OPSOMMING: Die snelgroeiende teeenwoordigheid van ou en nuwe media in postkoloniale Namibië, veral sedert die dekade ná die millenniumwending, is beduidend vir kulturele en identiteitsverskuiwings in dié land. Voorheen verskanste sosiale identiteite, gevorm deur die beperkinge van kolonialisme en inheemse tradisies, skyn onder druk te wees soos verskuiwings duidelik begin te word in die lig van globalisering. Hierdie proefskrif ondersoek die eienskappe van hierdie veranderinge vanuit die perspektief van jong volwassenes se gemedieerde ondervindinge in die stad Windhoek. Hierdie navorsing behels ’n kulturele studie wat bydra tot die begrip van plaaslike en globale media-teenwoordigheid as toenemend gesitueer op die terrein van jeugidentiteit en kulturele lewenstyle. Daar word ondersoek ingestel na verskillende grade van refleksiewe reaksies op gemedieerde inligting en vermaak, in ’n poging om te verstaan hoe bewustheid van en reaksie op plaaslike en globale magsnarratiewe gesitueer is in rolspelers se verhoudings met media. Daar is bevind dat respondente positief gereageer het op die nuwighede en geleenthede wat globale media bied vir identiteits- en leefstylonderhandelinge, terwyl ontologiese onsekerhede oor die ondermyning van ‘tradisionele’ kultuur, en kommer oor die afwesigheid van erkenning en representasie van die ‘plaaslike’ in globale mediaproduksies, ook aan die lig gekom het. Hierdie bevinding het gelei daartoe dat die navorsing drie oriëntasies onder deelnemers vasgestel het: kultureel-onteienend, kultureel-tradisioneel, en kultureel-verteenwoordigend. Die studie het tot die gevolgtrekking gekom dat, terwyl die media instrumenteel in identiteits- en kultuurverandering blyk te wees, dit tegelykertyd sosiale spanning oor kulturele aangeleenthede aanwakker.
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Shugrue, Michael. ""Pathways to the Park": The Effect of a Media Campaign and the Importance of Trail Use in Acadia National Park." Fogler Library, University of Maine, 2008. http://www.library.umaine.edu/theses/pdf/ShugrueM2008.pdf.
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Tickle, Sharon. "Assessing the "real story" behind political events in Indonesia : email discussion list Indonesia-L's coverage of the 27 July 1996 Jakarta riots." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/35887/1/35887_Tickle_1997.pdf.
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The government-backed invasion of the Indonesian Democratic Party's Jakarta headquarters on the morning of27 July 1996, and the resulting violent riots in which
at least five people died marked a pivotal point in Indonesian politics generally, and the pro-democracy movement specifically. This was a newsworthy event which was covered extensively by the broadcast and print media globally, however the time taken to relay the story and the credibility of the reports was highly variable for
domestic as well as foreign media. Coverage by a national and regional Indonesian newspaper, as well as a national and regional Australian newspaper was compared
with the email discussion list Indonesia-L's coverage for the news values of timeliness and accuracy. The October 1996 reports into the incident by the Indonesian National Commission for Human Rights and Human Rights Watch/ Asia
were used as reference materials to evaluate the accuracy of the media reporting. The degree of government involvement in the attack on the PDI HQ was not reported by the Indonesian daily newspapers which also under-reported the number of victims while focussing on the law and order aspect of the story. Reportage by both the
national and regional Australian papers focussed on the violence of the riots which
posed a threat to President Soeharto 's rule, the role of the armed forces in
maintaining law and order, and also underestimated the number of victims. Indonesia-L disseminated the fastest and most accurate reports of the event with eyewitness
accounts providing considerable detail. Only two of the 18 postings were found to be sensationalistic and inaccurate. Implications for the future use of
computer-mediated communication, such as email discussion lists, as an alternative source of news which circumvents government control, as well as the time and commercial constraints of print media are discussed.
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Ryan, John. "A uses and gratifications study of the Internet social interaction site LambdaMOO : talking with "Dinos"." Virtual Press, 1995. http://liblink.bsu.edu/uhtbin/catkey/958777.
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One approach to studying media is uses and gratifications, a model that suggests media audiences can explain why and for what purpose they use the media. This study took a Uses and Gratifications approach to the Internet social interaction site LambdaMOO. On LambdaMOO, users log on and create an alternate persona to interact with other users. Using a set of questions, 222 selected LambdaMOO users were asked about why they use LambdaMOO, their actions as an alternate persona and their opinions on LambdaMOO. Answers from the subjects were content analyzed to find commonality against several preselected categories and sub-categories. Upon analysis, the subjects were found to use LambdaMOO for talking to other users, "building" up the site through programming and surveying the current events and political movements on the site. Also, the subjects were determined not to act different from their real life actions and preceived attitudes, although the opportunity for freedom through anonymity was everpresent.Department of Journalism
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Lou, Lai Chu. "Alternative political discussion in Macau's online forums." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1874131.
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Muir, Kathie. "'Tough enough?' : constructions of femininity in news reporting of Jennie George, ACTU president 1995-2000 /." Title page, table of contents and abstract only, 2004. http://web4.library.adelaide.edu.au/theses/09PH/09phm9531.pdf.
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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.
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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.
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Biedermann, Richard Scott. "An analysis of the news media's construction of protest groups." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/620.
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This study examines the news media's construction of protests. Previous research has found that the news media demonizes and marginalizes protests. Protesters are framed in a highly negative fashion and primarily categorized as "violent." This study employed focus groups, agenda setting and framing theories to analyze this phenomenon. Previous research has been primarily quantitative in nature and thus qualitative research will provide a more in-depth understanding of this phenomenon. This study supports the findings of prior research but offers new insights. The implications of this study suggests that the news media can influence what people think about and how they think about it. Additionally, the news media frame protesters in a negative manner. Protesters are framed as violent and deviant. This negative framing both helps and hurts the protesters' cause. Lastly, this study found the news media to maintain the status quo in this society
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Yi, Kŏn-ho. "Agenda setting effects in the digital age: uses and effects of online media." Thesis, 2005. http://hdl.handle.net/2152/1606.
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Yi, Kŏn-ho 1967. "Agenda setting effects in the digital age : uses and effects of online media." 2005. http://hdl.handle.net/2152/12957.
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Erfani-Ghadimi, Nooshin. "Practitioner perspectives and assumptions about the role media plays in communication strategies that aim to change the behaviour of an individual." Thesis, 2016. http://hdl.handle.net/10539/22627.
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A dissertation submitted to the School of Literature, Language and Media, University of the Witwatersrand in fulfilment of the requirements for the degree of Master of Arts by dissertation.
14 March 2016The aim of this research is to investigate practitioner perspectives and assumptions about the role media plays in communication strategies that aim to change the behaviour of an individual. It assesses whether these assumptions are consistent with the way the media is actually used in the campaigns of three organisations, and then asks whether there is any correlation between the apparent effectiveness of the campaign and the assumptions of media effect held by practitioners. The purpose is to gain better insight, from a media practitioner’s perspective, into how communication practitioners working on public campaigns understand the impact of the media. Three case studies are analysed, focusing on the use of print, broadcast and the internet to communicate the key messages in the campaigns. The case studies are of highly visible national organizations, each using the media in a particular way, with varying results. The first case study is of SANRAL's E-tag campaign, a campaign which has struggled to achieve widespread public support for e-tolls in Gauteng; the second, Play4Life, is a campaign launched by loveLife, which has in the past been controversial in its use of mass media, and the last, PhuzaWize, is campaign run by Soul City, generally credited with having an evidence-based and strategic approach to its communication strategies. The research found that the communication strategies used in the campaigns are in line with the compliance gaining, the two-step and multi-step, and with communication for social change models, respectively. Practitioners interviewed for this study however showed slightly differing views on the impact of media. Some seemed to understand the mass media through theoretical prisms described in Hovland’s “magic keys” (of attention, compliance and acceptance), whilst others argued that the messaging must change internal psychological makeup of the audience – as described in De Fleur’s psychodynamic model. Whilst one practitioner was an advocate of educational-entertainment and communication for social development approaches, others made repeated references to the power of inter-personal interactions, which are most in line with Lazarsfeld’s two-step and multi-step models.
MT2017
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Mgibisa, Mbuyisi. "The media wars and their discourses in the South African print media." Thesis, 2017. https://hdl.handle.net/10539/24465.
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A dissertation submitted to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, in fulfilment of the degree of Masters by Research in Media Studies, Johannesburg, March 2017In post-colonial, post-apartheid South Africa, “media wars”1 appear to have become a strong feature. Traditionally, the news media rarely report about other media. Media wars seem to manifest themselves more when news publications subject each other to critical scrutiny. Recent media wars between newspaper companies and editors have highlighted the agonistic pluralist nature of the South African print media which is facing persistent and complex disruptions. This research asserts that a notable feature of these media fights is that they are linked to the battle to gain market share in the South Africa print media market stranglehold by big media organisations. They are often couched in ideological discourses which are constitutive of editors and media owners speaking out publicly about issues internal to the media in order to carry the freight of public attention. The foci of this study will be two-fold: Firstly, it seeks to investigate whether these media wars are related to the broader issues of transformation in the South African print media. Secondly, the study seeks to unravel how some of the country’s leading news publications represent their competitors using editorial platforms and will investigate the editorial motivations behind certain representations. Despite the growing interest in media wars, South Africa is still underrepresented due to a lack of literature published in the field. The main rationale behind the study is to show how the media’s ‘independence’ from political parties plays itself out in ideological discourses found in the tensions between newspaper companies and editors in the period between 2010 and 2015. Two examples or case studies of media fights will be critically examined in this study and a qualitative discourse analysis will be undertaken in order explore the ways in which the media war texts spoke to or problematised the main theories employed in this study, namely: Critical Political Economy (CPE) of the media and Michel Foucault’s material post-structuralism blended with Bourdieu’s concept of the ‘media field’. Keywords: media wars, agonistic media space, market share, ideological discourses, transformation, representations.
XL2018
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Nyathi, Bellah Diniwe. "Communication-media as an instrument for community empowerment: A case study of Bushbuckridge community radio in Mpumalanga Province." Diss., 2016. http://hdl.handle.net/11602/399.
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Chakraborty, Devarpan. "Is increased consumer control changing media consumption from media business push to media consumer pull?" Diss., 2014. http://hdl.handle.net/2263/43967.
Full textAbstract:
In the war to win the consumer’s attention traditional media is steadily losing ground to new media platforms; which are distributed and consumed digitally, are ubiquitous with the explosive uptake of smart internet connected devices and provide interconnections amongst platforms, devices and even consumers. New media is changing the balance of power in the media landscape from media businesses to media consumers, who now have unlimited choices available to them from which they can decide on what, when, where and how to consume content. So from the traditional outlook of ―mass media‖ there is a transition happening towards ―my media‖ which provide personalised experiences to consumers.
The purpose of this study is to contribute to the discussion on how consumer control is changing the media landscape by applying the dichotomy of push vs. pull in media consumption. The study sought to explore if with increasing consumer empowerment, the consumer instead of passively relying on content push from media businesses is now actively pulling content to fulfil his/her individual needs.
The study was qualitative and exploratory in nature and utilised in depth and semi structured interviews of media consumers and experts to understand in how the role of the consumer is changing in the media landscape, the factors influencing the change, how the empowered consumer is effecting changes in the way he/she consumes content and media business response to the empowered consumer
The study empirically established that consumer control is definitely on the rise in media consumption with consumers preferring to pull content as per their liking. Furthermore it was empirically validated that consumers from lower income levels were as much in control and pulling content as consumers from higher income levels which is a significant departure from the literature. The study also found that even though media businesses acknowledge consumer control in media consumption their response to it is applying certain tactics without any accompanying change in strategies and business models.
The study recommended that for media businesses to stay relevant in the age of consumer control and the accompanying content pull; they need to be more customer centric in their approach where they design their strategies and business models by being consumer focussed and trying to fulfil their needs.Dissertation (MBA)--University of Pretoria, 2014.
zkgibs2015
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted