Dissertations / Theses on the topic 'Mass media – Influence – Africa, North'

This thesis conciders the conditions for news reporting in two post-authoritarian African nations, and places focus on Chinese media’s influence on the local journalism and media system. The question of how much influence China’s international media has in Africa, has been brought up by communication scholars, but not yet empirically studied. Based on a theoretical framework of how the structure of the media system dictates the practice of journalism, this research enquiry scrutinises the mass media coverage and framing of the news that involves Chinese engagements in Africa. The research question concerns whether China’s investment efforts in the area of media, culture and education have discernible impact on journalism and mass media content in Kenya and South Africa. The context which gives rise to the research question consists of a collection of sometimes instrumentalist literature, describing the nature and the intention of China’s expanding engagement in Africa, as well as an academic debate about what consequences the relationship has for social and political development in African countries. In such debates it has been discussed whether the Chinese commercial investments or direct aid is benefitting social justice in Africa or rather serve to widen existing inequalities. It is in this debate assumed that while Western countries have, since the end of the Cold War, promoted a democratic development model on the African continent, China is currently advertising an alternative model for development. However, there has not been any study to date, which tests this assumption. This study was conducted to gather empirical evidence for a better understanding of the scope and implications of Chinese international media and cultural exchange in Africa. The research is based on interviews with media practitioners who worked for Kenyan and South African media organisations, and content analysis of newspaper articles in the respective countries. The methodological approach forms two separate parts, which both help to answer the research question. By triangulation of the results from the two-pronged study, some significant findings have been drawn. The media practitioners in the majority display a critical view towards Chinese international media as source of information and forum for debate. The result of the content analysis indicates that any influence of China’s international media on local reporting is limited to certain publications, depending on media funding, ownership, and relation to the government.

This thesis examines the use of media and journalistic practice for development. The study concentrates on Africa and argues that development strategies are dependent on a clear understanding of the contexts and constraints of a situation. It is argued that Africa's history and present political and socio-economic situations have contributed to the instability and poverty facing many of its nation states. It is also argued that continued dependency by African nations on richer Western nations is a problem originating from colonial imperialism and the failed dominant paradigm, recently reinvented as globalisation and global economic rationalisation. The work presents a view of communication for development which can only be achieved with an understanding of the relations between media, culture, dependency and the making of meaning.Solutions to Africa's problems may require Africans themselves undertaking development in a concept of their own 'voice' and self-representation. With this view, a model for how journalists, using media, should actively engage in development is suggested. Two case studies are presented : a study of communication dysfunction at Kakuma refugee camp in Kenya and a study of the concept of Edutainment by South Africa's Soul City's organisation. Further, selections of media programs are presented as part of the dissertation's proposed body of work.
Doctor of Philosophy (PhD)

Thesis (MPhil) -- University of Stellenbosch, 2001.
ENGLISH ABSTRACT: This study focused on the representation of the University of the North in the national media during the period 1994-1999. A preliminary survey of newspaper reports indicated that during the post 1994 elections period the University had been getting negative coverage from the national media, especially the Mai/&Guardian.This period was also characterized by the intensification of transformation processes and other challenges within tertiary institutions. The aim of the study was to investigate how the national print media portrayed the university during the period 1994-1999 and to find out what role the Media Directorate of the division Development and Public Relations has played in the whole process. Both internal and external factors which had an impact on the representation of the university were also explored. This study is important in the sense that media relations is regarded as a strategic management tool whose purpose is to create mutual understanding between an organization and its internal and external stakeholders - more especially during the period when organisations are facing both internal and external changes. Communication is therefore seen as a central tool which is facilitating the transformation process. Seen against the tendency of the media to concentrate on conflict and events as major news stories - a conflict of interests then emerges. Content analysis was used to analyse newspaper articles (from the Mai/&Guardian and Independent Online/Star) covering the university between the period 1994-1999 and interviews were conducted with respondents who had been chosen purposely or specifically because their activities had a direct bearing on the media situation. The major themes or issues which had been the major focus of the media during the said period were then identified and evaluated in terms of the nature of the portrayal of the university . The study showed that the University of the North had been negatively portrayed in the media and that the absence of a Media Relations Officer, Media Relations Policy and the tendency of the media to focus on conflict as a news value contributed to the negative image of the university. It is hoped that the study will contribute towards the formulation of a media relations policy at the university, the assessment of the pace of and the whole transformation process and will highlight the major challenges facing public relations departments (and specifically the media sections) of historically black institutions in the current political dispensation.
AFRIKAANSE OPSOMMING: Die studie ondersoek die mediadekking van die Universiteit van die Noorde in die pers gedurende die tydperk 1994-1999 landwyd. Voorafgaande oorsig oor koerantberigte het aangedui dat na die 1994 nasionale verkiesings die landwye pers In baie negatiewe beeld van die universiteit geskep het. Die nasion ale koerant Mail &Guardian het veral die Universiteit in In negatiewe lig geplaas. Gedurende hierdie tydperk het tersiere instellings 'n verheweging van transformasie-prosesse, gekoppel met ander uitdagings, ondervind. Die doelwit was om die beeld te ondersoek wat nasionale koerante van die Universiteit geskep het en die rol wat hierin gespeel is deur die Media Direktoraat, In onderafdeling van die Universiteit se Ontwikkelings- en Skakelafdeling. Interne en eksterne faktore wat 'n invloed op hierdie beeld kon he, is ondersoek. Organisasies se verhouding met die pers is 'n strategiese kwessie. 'n Wederkerige verstandhouding met interne en eksterne belanghebbendes is onder meer belangrik veral wanneer organisasies interne en eksterne verandering ondervind. Die pers se neiging om op konfliksituasies en soortgelyke gebeurtenisse te konsentreer, vereis des te meer goeie kommunikasie. Die inhoud van koerantberigte oor die Universiteit wat verskyn het in die Mail&Guardian en Independent Online/Star vanaf 1994 tot 1999 is ontleed. Die hooftemas uit die koerantberigte is ge·identifiseer en geevalueer teen die agtergrond van die beeld wat geskep is van die Universiteit. Daarna is onderhoude uitgevoer met werknemers wie se werk 'n direkte uitwerking het op die perssituasie. Die navorser het bevind dat die pers In slegte beeld van die Universiteit geskep het. Die afwesigheid van In persbeleid en 'n skakelbeampte wat spesifiek met die pers onderhandel, gepaard met die pers se neiging om konflik-situasies as nuus te beskou, het daartoe bygedra. Daar word gehoop dat die studie die bepaling van 'n persbeleid vir die Universiteit van die Noorde sal aanhelp. Verder word gehoop dat die Universiteit se benadering tot die transformasiesproses, asook die pas waarop dit plaasvind, geevalueer sal word. Laastens word gehoop dat dit die vernaamste uitdagings wat skakelafdelings (veral die pers-afdelings) van historiese swart instellings in die huidige politiek bedeling in die gesig staar, sal beklemtoon.

This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends.

Thesis (MTech (Informatics and design))--Cape Peninsula University of Technology, 2007
Magazines are highly specialised forms ofmass media communication. Across cultures, women's magazines and advertisements systematically promote an ideal of feminine beauty that is embedded primarily in body-image. Mass advertised messages targeted at women promote dominant mainstream cultural and global standards regarding body-image. They al~ promote the use of various products and lifestyle patterns that are intended to enable women to achieve the desired 'look' of the moment. The influence of these advertised messages manifests iD real-life consequences, which are either positive or negative, and which, in turn, influence women's role in society. Seen in this light, certain manipulative practices present in the print media have been identified, which are used extensively to influence women, to shape their perceptions of the world around them, and to coach them into embracing a consumerist lifestyle, with the ultimate aim of generating revenue. In this regard, this study focuses on the ways in which advertising design in women's magazines and the content ofthe South African and Polish EUe and Cosmopolitan, as well as the South African Fairlady and the Polish Twoj Styl represent the image ofcontemporary women in South Africa and Poland.

This study examines the home as a context of viewing for the television programme Intersexions in the township of Ginsberg in the Eastern Cape. The central question asked is whether the household influences the interpretation of the programme. The research was mainly conducted through ethnographical methods of participant observation and focus group interviews. Six families were observed and six gender-based focus groups convened. Drawing from the work of Morley (1986) and Lull (1990) that argues that the home be taken more seriously as a context of viewing; this study posits that the home is a rule-bound micro-society that influences the interpretation of media messages. As a starting point, this study contends with the arguments that the South African government has been slow to acknowledge the extent of the problem presented by the HIV/AIDS pandemic. Much has been written about the inefficiency of state efforts to educate the public, with some pundits suggesting that government communications strategies have largely been outdated and thus resisted by audiences (Treffry-Goatley, Mahlinza & Imrie, 2013). To counter the pandemic, a large number of independent educational television serials have been launched in South Africa, and met with popular appeal since 1994. Furthermore, this development is in line with global trends of high audience ratings for Entertainment- Education (EE) programmes (Singhal et al., 1993). To investigate complex issue of EE reception by audiences in this burgeoning area of study, the programme at the centre of this study, Intersexions, is a good example. The serial, which concluded its second season in August 2013, is second to only the established soap opera, Generations, in television ratings in South Africa. Therefore, the impressive ratings garnered by educational serials in South Africa are a chance for audience studies to study audiences in context. This research investigates Intersexions using the understanding that television audiences must be analysed in "cultural and historic specific" sites because the struggle to make meanings of texts takes place at the moment when the text and subject meet (Fiske, 1987). This research investigates the assumption that the meanings made by audiences depend not just on the text, but also on environment. This means that the research delves into the situational context in which media are used and interpreted. Therefore, the central aim of this study is to analyse television viewing of the entertainment education programme, Intersexions, in the natural setting of the home, which is in line with analysing television viewers in cultural and historically specific sites.

La manipulation ethnique est devenue une réalité en Guinée, à l’instar de plusieurs pays africains. Elle atteint son apothéose en 2010, lors de la campagne présidentielle. Le tout ethnique est alors la chose la mieux partagée par les acteurs politiques qui instrumentalisent des appartenances objectives dans le seul but de mobiliser la communauté d’origine. L’ethnicité est manipulée à des fins clientélistes par les leaders politiques soutenus par des cortes de mercenaires et la complicité de « flibustiers » de l’information.Cette thèse de doctorat en Science de l’information et de la communication analyse la construction médiatique de l’ethnicité par les politiques dans les médias et plus particulièrement sur les sites d’information. Le document est divisé en deux parties.La première partie, théorique, est consacrée aux différents courants recherches et ayant trait à notre champ d’étude. Elle vise à ressaisir et préciser les concepts d’ethnicité et de diversité culturelle dans le jeu de la mondialisation. Ce qui nous a permis d’interroger la menace que la mondialisation fait peser sur la diversité culturelle, notamment d’aborder le rapport offre et besoin d’information, l’effets des médias, l’échange inégal dans le cadre du nouvel ordre mondial de l’information et de la communication (NOMIC). Elle a permis de circonscrire notre sujet et notre problématique de recherche à savoir comment les hommes politiques utilisent les médias pour instrumentaliser le concept de l’ethnicité?La seconde partie, empirique, rend compte d’une enquête de terrain portant sur les sites d’information. Elle s’appuie sur une méthodologie d’analyse de compte rendus d’entretiens qualitatifs et d’articles de presse à l’aide du modèle de Lasswell, actanciel, et au moyen de l’utilisation du logiciel Tropes. À partir de l’étude du corpus portant sur l’actualité médiatique durant les campagnes électorales de 2010 à 2015, nous avons pu faire ressortir les grands axes du discours sur l’ethnicité et la problématique ethnique pour les situé au coeur des mutations sociologiques de la société guinéenne. Ces méthodes nous ont permis d’appréhender l’instrumentalisation de l’ethnicité en Guinée, le traitement médiatique dont elle fait l’objet, ainsi que les prises de positions tant politiques qu’idéologiques des sites d’information.Au final, cette recherche esquisse des propositions visant à sortir du piège ethnique en Guinée et à reconstruire la citoyenneté. Elle pourrait être utile pour les ONG spécialisées dans la prévention des conflits dans le monde, pour les chercheurs qui traiteront la question de l’ethnicité. Enfin elle pourra apporter sa pierre à l’édifice de la compréhension comme à l’orientation des débats concernant les rapports entre sciences sociales et sciences de l’information et de la communication
Following the example of several African countries, the ethnic manipulation became a sad reality in Guinea. But, we can say the highlight of this manipulation sees its fullfillment in 2010, during the presidential election campaign. The quite ethnic was then the thing the best shared by the political actors who instrumented objective memberships in the only purpose to mobilize the community of origin: the clientelism to which resort the various political parties is then for its peak. It is therefore a question good political ethnicity supported by the mercenaries’ politics with complicity of the « pirates » of the information.So this doctoral thesis in Science of information and communication analyzes the media construction of the ethnicity by the politics in the media and more particularly on the sites of information. The organization of this thesis is based on two parts. The first, theoretical part is dedicated to the various speculative searches and to the currents concerning our field of study. Second, empirical, is of an investigation ground. It leaned on a methodology to know the analysis of articles of sites of information through the model of Lasswell, actenciel, the use of software tropes having for objective essential to seize the contents of articles and qualitative interviews. Besides, in our study of corpus concerning current events during election campaigns from 2010 till 2015, we were able to highlight interesting results basing on the software tropes and our analysis of speech and contents. These results offer a complete vision of the sociological transformations in guinean society carrying at the heart of current events the ethnic problem in Guinea.These methods allowed us to grasp the intrumentalisation of the ethnicity in Guinean society, the media treatment of which it is the object, as well as stands so political as ideological of the sites of information

This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public information officers engage in mutual discourse, or the exchange of information in two-way communication, it is primarily with citizens. However, the findings indicate that mutual discourse is the type of communication least likely to be employed on Twitter.

Indiana University-Purdue University Indianapolis (IUPUI)
While the Arab spring succeeded in ousting the long-term dictator led governments from power in many Arab countries, leading the way to a new democratic process to develop in the Arab world, it did not end the old suspicions between Arab Muslims and the West. This research investigates the beginning of the relations between the Arab Muslims and the West as they have developed over time, and then focuses its analysis on perceptions from both sides beginning with 9/11 through the events known as the Arab spring. The framework for analysis is a communication perspective, as embodied in the Coordinated Management of Meaning (CMM). According to CMM, communication can be understood as forms of interactions that both constitute and frame reality. The study posits the analysis that the current Arab Muslim-West divide, is often a conversation that is consistent with what CMM labels as the ethnocentric pattern. This analysis will suggest a new pathway, one that follows the CMM cosmopolitan form, as a more fruitful pattern for the future of Arab Muslim-West relations. This research emphasizes the factors fueling this ethnocentric pattern, in addition to ways of bringing the Islamic world and the West to understand each other with a more cosmopolitan approach, which, among other things, accepts mutual differences while fostering agreements. To reach this core, the study will apply a direct communicative engagement between the Islamic world and the West to foster trusted relations, between the two.

Submitted in fulfillment of the requirements for PhD: Management Sciences , Durban University of Technology. Durban. South Africa, 2015.
The history of South Africa has many scars of oppression and women have long experienced a disempowered position in society. It is also a history of intrepid efforts to emancipate South Africans from past afflictions. Media in South Africa played a key role in amplifying the apartheid regime and also overthrowing it. Media has significant power, is regarded as a bastion of freedom and nation building, and by means of its representation, contributes to our individual and social identities. Magazine media, in particular, are modern and popular cultural forms of representation. It is a significant force in South African culture and plays a central role in shaping public opinion on women. South Africa has a deep-rooted patriarchal value system and while advances can be commended, significant challenges persist. Despite women actively engaging in various aspects of society, from business to sport, they continue to receive marginal support and media attention. Stereotypical representations abound in magazine content and women are often sexualised and objectified in traditionally feminine, decorative roles and framed by their social positions as homemakers and non-professionals. This study explores magazines’ representation of women and the influence on identity construction. The connected landscapes of media’s production and consumption practices is also addressed, as there is a powerful interplay of how the economics of publishing significantly shape media content. This study proposes a model that contributes to promoting diversity in media content, ownership and control, critical citizenry and media accountability in terms of social change and gender equality. The qualitative methodological approach addresses the issue of objectification of women in editorial content and advertisements of two of South Africa’s leading consumer magazines, YOU and DRUM. The findings reveal that gender stereotypes thrive in magazine texts that repeatedly represent women as objects for male consumption, thereby not reflecting the diverse and progressive roles of modern day women. Magazine media can play a powerful role in helping to dislodge the patriarchal, public attitudes towards women. Diversified, equitable representation of gender in media is important so that it may demonstrate, and influence, society’s shift towards egalitarian principles. This study serves as a catalyst for change by building a knowledge base and raising awareness regarding magazines’ role in identity construction, by advocating gender issues and by contributing to gender parity in and through the media.
D

This research explores the development of community-based media for HIV/AIDS education and prevention. The theoretical framework for the research was based in semiotic, cultural studies and participatory action research perspectives and is critical of conventional approaches to communication and media production. Conceptual ideas for the media products emerged through interaction with small groups of participants utilising participatory action research and focus group methodology. A series of posters were produced and distributed within the communities studied. The research demonstrates a practicable and replicable methodology for deriving community perspectives around a range of issues and articulating these via small media products. The methodology is relevant to health education, but may also be applicable to a range of community-based initiatives that seek to facilitate social change.
Thesis (M.A.)-University of Natal, 1994.

This study was an investigation of the effect of political communication strategies on voting behaviour. The area of study was Diepsloot in the north of Johannesburg. Various questions were explored such as; what kind of communication strategies have the top three South African political parties (ANC, DA & EFF) used in the past South African general elections in 1999, 2004, 2009, 2014 and 2019, do political parties pre-election communication strategies influence Diepsloot voters voting decision and lastly how do Diepsloot voters relate to domestic political parties' communications and messages during elections period? The study followed a qualitative research paradigm with the use of interviews to gather information. At an aggregate level, it is often said that what political organisations do, say or do not say have a bearing on their supporters when election time arrives. Voting behaviour theories were also utilised as a theoretical foundation for understanding voters' psychic. Broadly, this study aimed to investigate the effects of political communications on voters' decision-making process. The focus was on the top three political parties in South Africa being the African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Using thematic analysis, this study identified a variety of issues that influence voting behaviour. Among other findings, the study revealed that while political communication affects voters' choice, some voters continuously vote for a political party that has some historical importance. Other findings suggest that political communication alone is not enough to lure voters; voters are looking for material benefits when considering who to vote for. The study also revealed that the young generation of voters, mostly referred to as 'born-frees,' are much more engaging before choosing a party of their choice. This is compared to the old block of voters who consider historic achievements when voting; they vote based on what a party is delivering at a particular epoch.
Ndzavisiso lowu wu lavisisa mbuyelo wa tindlela leti mavandla ya tipoliki ya titirhisaka ku gangisa no wonga nseketelo wa vahlawuri. Ndzavisiso lowu wu endliwile endhawini ya Diepsloot, n’walungu wa Joni. Swivutiso swo hambana-hambana swi xopaxopiwile leswi katsaka leswi; Hi tihi tindlela to gangisa tivhoti leti mavandla ya tipolitiki yanharhu lamakulu laha Afrika-Dzonga (ANC, DA & EFF) ya ti tirhiseke ku gangisa tivhoti eka mihlawulo ya mani na mani leyi hundzeke laha Afrika-Dzonga, xana magangiselo ya tivhoti ya mavandla ya tipoliti loko nhlawulo wu nga se fike ya kucetela swiboho swa vahlawuri, xo hetelela, xana vahlawuri va le Diepsloot va khumbeka njhani hi magangiselo ya mavandla ya tipolitiki ya la kaya na marungula ya wona hi nkarhi wa nhlawulo? Ndzavisiso lowu wu landzelele maendlelo ma nxopaxopo wa vundzeni bya hungu kumbe ku kuma vuxokoxoko bya ndzavisiso, leswi vuriwaka ‘qualitative research’ ku ri nkarhi ku tirhisiwa nkambelovutivi ku hlengeleta vuxokoxoko. Ku tala ku vuriwa leswaku leswi mavandla ya tipolitiki va swiendlaka, ku swi vula kumbe va nga swi vuli swi na nkucetelo swinene eka vaseketeri va vona loko nkarhi wa nhlawulo wu fika. Tithiyori ta matikhomelo ya nhlawulo na tona ti tirhisiwile tanihi hi ndlela yo sungula yo twisisa mianakanyo ya vahlawuri. Hi ku angarhela, ndzavisiso lowu wu kongomisiwe eka ku xopaxopa nkucetelo lowu mimbhurisano ya mavandla ya tipolitiki ya va ka na wona eku tekeni ka swiboho hi vahlawuri. Ku langusiwile ngopfu mavandla yanharhu ya tipolitiki eAfrika-Dzonga ku nga African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Hi ku tirhisa vuhleri bya thematetiki, ndzavisiso lowu wu kumile swilo swo hambanahambana leswi kucetelaka matikhomelo ya vahlawuri. Eka swin’wana swa leswi wu nga swikuma, ndzavisiso wu humesele handle leswaku loko migangiso yi khumba swiboho swa vahlawuri, van’wana vahlawuri va ya emahlweni va hlawula vandla leri ri nga na matimu ya nkoka. Swin’wana leswi wu swi kumeke wu bumabumerile leswaku migangiso ya mavandla yi ri yoxe a yi enelanga ku wonga nseketelo wa vahlawuri, vahlawuri va lava na swa le mandleni loko va fanele va vona ku va hlawula vandla rihi. Ndzavisiso lowu wu tlhele wu boxa leswaku vantshwa, vo tala va vona lava vitaniwaka ti ”born-frees” va njhekajhekisa loko va nga se hlawula vandla leri va ri lavaka. Leswi swi hambanile na vanhulavankulu lava va langutaka matimu na leswi vandla ri nga swi fikelela loko vahlawula; va hlawula ku ya hi leswi vandla ri nga eku swiendleni nkarhi lowo leha
Communication Science

Abstracts in English and Venda
This study was an investigation of the effect of political communication strategies on voting behaviour. The area of study was Diepsloot in the north of Johannesburg. Various questions were explored such as; what kind of communication strategies have the top three South African political parties (ANC, DA & EFF) used in the past South African general elections in 1999, 2004, 2009, 2014 and 2019, do political parties pre-election communication strategies influence Diepsloot voters voting decision and lastly how do Diepsloot voters relate to domestic political parties' communications and messages during elections period? The study followed a qualitative research paradigm with the use of interviews to gather information. At an aggregate level, it is often said that what political organisations do, say or do not say have a bearing on their supporters when election time arrives. Voting behaviour theories were also utilised as a theoretical foundation for understanding voters' psychic. Broadly, this study aimed to investigate the effects of political communications on voters' decision-making process. The focus was on the top three political parties in South Africa being the African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Using thematic analysis, this study identified a variety of issues that influence voting behaviour. Among other findings, the study revealed that while political communication affects voters' choice, some voters continuously vote for a political party that has some historical importance. Other findings suggest that political communication alone is not enough to lure voters; voters are looking for material benefits when considering who to vote for. The study also revealed that the young generation of voters, mostly referred to as 'born-frees,' are much more engaging before choosing a party of their choice. This is compared to the old block of voters who consider historic achievements when voting; they vote based on what a party is delivering at a particular epoch.
Ndzavisiso lowu wu lavisisa mbuyelo wa tindlela leti mavandla ya tipoliki ya titirhisaka ku gangisa no wonga nseketelo wa vahlawuri. Ndzavisiso lowu wu endliwile endhawini ya Diepsloot, n’walungu wa Joni. Swivutiso swo hambana-hambana swi xopaxopiwile leswi katsaka leswi; Hi tihi tindlela to gangisa tivhoti leti mavandla ya tipolitiki yanharhu lamakulu laha Afrika-Dzonga (ANC, DA & EFF) ya ti tirhiseke ku gangisa tivhoti eka mihlawulo ya mani na mani leyi hundzeke laha Afrika-Dzonga, xana magangiselo ya tivhoti ya mavandla ya tipoliti loko nhlawulo wu nga se fike ya kucetela swiboho swa vahlawuri, xo hetelela, xana vahlawuri va le Diepsloot va khumbeka njhani hi magangiselo ya mavandla ya tipolitiki ya la kaya na marungula ya wona hi nkarhi wa nhlawulo? Ndzavisiso lowu wu landzelele maendlelo ma nxopaxopo wa vundzeni bya hungu kumbe ku kuma vuxokoxoko bya ndzavisiso, leswi vuriwaka ‘qualitative research’ ku ri nkarhi ku tirhisiwa nkambelovutivi ku hlengeleta vuxokoxoko. Ku tala ku vuriwa leswaku leswi mavandla ya tipolitiki va swiendlaka, ku swi vula kumbe va nga swi vuli swi na nkucetelo swinene eka vaseketeri va vona loko nkarhi wa nhlawulo wu fika. Tithiyori ta matikhomelo ya nhlawulo na tona ti tirhisiwile tanihi hi ndlela yo sungula yo twisisa mianakanyo ya vahlawuri. Hi ku angarhela, ndzavisiso lowu wu kongomisiwe eka ku xopaxopa nkucetelo lowu mimbhurisano ya mavandla ya tipolitiki ya va ka na wona eku tekeni ka swiboho hi vahlawuri. Ku langusiwile ngopfu mavandla yanharhu ya tipolitiki eAfrika-Dzonga ku nga African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Hi ku tirhisa vuhleri bya thematetiki, ndzavisiso lowu wu kumile swilo swo hambanahambana leswi kucetelaka matikhomelo ya vahlawuri. Eka swin’wana swa leswi wu nga swikuma, ndzavisiso wu humesele handle leswaku loko migangiso yi khumba swiboho swa vahlawuri, van’wana vahlawuri va ya emahlweni va hlawula vandla leri ri nga na matimu ya nkoka. Swin’wana leswi wu swi kumeke wu bumabumerile leswaku migangiso ya mavandla yi ri yoxe a yi enelanga ku wonga nseketelo wa vahlawuri, vahlawuri va lava na swa le mandleni loko va fanele va vona ku va hlawula vandla rihi. Ndzavisiso lowu wu tlhele wu boxa leswaku vantshwa, vo tala va vona lava vitaniwaka ti ”born-frees” va njhekajhekisa loko va nga se hlawula vandla leri va ri lavaka. Leswi swi hambanile na vanhulavankulu lava va langutaka matimu na leswi vandla ri nga swi fikelela loko vahlawula; va hlawula ku ya hi leswi vandla ri nga eku swiendleni nkarhi lowo leha
Communication Science
M.A. (Communication Science)