Relevant bibliographies by topics / Mass media and public opinion Australia

Academic literature on the topic 'Mass media and public opinion Australia'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Mass media and public opinion Australia"

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Rykhtorova, Anna E. "Global Trends in Marketing Technologies to Promote Library Websites." Bibliotekovedenie [Russian Journal of Library Science] 69, no. 2 (July 20, 2020): 135–46. http://dx.doi.org/10.25281/0869-608x-2020-69-2-135-146.

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In recent decades, the scope of library activities has changed. In addition to providing traditional resources and services, today libraries themselves are becoming developers of digital content and providers of access to electronic content. The user base of libraries is also undergoing significant changes: there are changing the user generations, employment trends, areas of interest and habits. Realizing that marketing activities can increase user loyalty, form public opinion about both — a particular institution and libraries in general, increase the visibility of library resources and enlarge market share, the most active specialists are adapting marketing to the conditions of libraries operation. In 2019, there was organized the study on the websites of libraries in Russia, Australia, the United States and Canada, Western and Eastern Europe, Latin America, as well as in a number of countries in South and South-East Asia in order to identify the main trends in the organization of library promotion in the Internet environment. There were considered the websites of public, national, University and academic libraries. Library websites were analysed for the use of 10 most common tools in Internet marketing, such as: the transition to a modern web site design, effective linking with social networks, marketing in social networks (Social Media Marketing, SMM), the use of banner advertising, the availability of subscription to e-mailing, the publication of press and post releases, the presence of a blog in the library domain, the availability of content evaluation and sharing tools in social networks. The study conclusion was the identification of trends in the development of library sites over a large area and the compilation of heat maps, which clearly demonstrate such trends, where the libraries of the countries of North America, Australia and Northern Europe showed greater consistency with the parameters selected for the study; Central and Southern Europe, Russia and part of the countries of Latin America are in the transition zone, and the least compliance are found in the countries of South Asia. The most common means of promotion is the publication of press and post releases. Among the least used marketing technologies are blogs in the library domain, embedded video and Internet broadcasts, as well as work on optimizing sites for an audience from social networks.
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Mayer, Henry. "Public Opinion and Media Concentration." Media Information Australia 44, no. 1 (May 1987): 18–19. http://dx.doi.org/10.1177/1329878x8704400106.

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While, in February 1987, 61% of Australians believed that the Government should restrict the concentration of media ownership in Australia and 48% were concerned by the Murdoch takeover, the very young, the unskilled, and women were least concerned.
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Seoane, Julio. "Opinion pública : Public opinion." EUNOMÍA. Revista en Cultura de la Legalidad, no. 17 (September 27, 2019): 235. http://dx.doi.org/10.20318/eunomia.2019.5028.

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Resumen: Se recorre la historia de la noción de opinión pública en cinco etapas que van desde su presentación en el XVIII con la Ilustración a los nuevos modos de los social media, pasando por la institución de la opinión pública en la prensa liberal del XIX, las cuestiones de la manipulación de finales del XIX y principios del XX y su condición de lugar de la democracia en la segunda mitad del XX. Palabras clave: público, prensa, mass media, sondeos. Abstract: This work try to show the history of public opinion in five stages ranging from its presentation in the XVIII with the Enlightenment to its new configuration with our social media, through the institution of public opinion in the liberal press of the nineteenth century, the issues of manipulation of the late nineteenth and early twentieth centuries and its status as a place of democracy in the second half of the twentieth. Keywords: public, press, mass media, polls.
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Kolokoltseva, E. V. "Mass Media As Forming Public Opinion Tool." Contemporary problems of social work 3, no. 3 (June 27, 2017): 74–81. http://dx.doi.org/10.17922/2412-5466-2017-3-3-74-81.

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Wang, Le. "Factors Influencing Public Opinion in Mass Media News Coverage." BCP Business & Management 34 (December 14, 2022): 1109–14. http://dx.doi.org/10.54691/bcpbm.v34i.3147.

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Mass media play an extremely important role in the development process of democratic countries. Since the widespread dissemination of paper media and public media such as cable television and radio, more and more new media platforms have begun to appear in the daily lives of citizens as technology advances, excluding the traditional model of government-funded or non-profit media reporting news. This article will focus on the evolution of traditional public media news coverage and how they have gradually changed the public perception of public media in response to social events. The essay will then discuss some of the role’s media coverage has played in the political sphere and the reasons why the phenomenon of political polarization has arisen. In addition, the article includes a reference to how polarized views in real life are deviated from what one would expect. However, with the emergence of commercial media platforms, media coverage needs to be made more reliable through reasonable regulatory measures, and citizens need to understand that news coverage is always topical and limited, and that they need to rely moderately on online social media to avoid over-reliance on the same environmental circle and thus social disengagement.
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Kressel, Neil J. "Elite Editorial Favorability and American Public Opinion: A Case Study of the Arab-Israeli Conflict." Psychological Reports 61, no. 1 (August 1987): 303–13. http://dx.doi.org/10.2466/pr0.1987.61.1.303.

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The correspondence between trends in the mass media and trends in public opinion has important practical, theoretical, and methodological implications—even if we cannot untangle the causal relationships involved. The present study attempts to clarify empirically the aggregate-level mass media—public opinion connection for one major political issue, the Arab-Israeli conflict. Mass media data came from a content analysis of 867 elite newspaper editorials on the dispute (1972–1982); public opinion data came from the frequently asked Middle East “sympathy” question. Favorability measures for editorials, mass public opinion, and college-educated public opinion were highly intercorrelated, in part as a result of a common time trend. When this time trend was partialled out, significant relationships remained between editorial opinion and public opinion. In addition, events heavily covered in mass media tended to crystallize opinion among the college educated but not among the mass public.
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Rinaldi, Hasymi, Mahendra Jaya, and Debbie Yuari Siallagan. "PERAN MEDIA MASSA DI KALIMANTAN BARAT DALAM MEMPENGARUHI OPINI PUBLIK." JURNAL PERSPEKTIF ADMINISTRASI DAN BISNIS 2, no. 2 (December 30, 2021): 80–88. http://dx.doi.org/10.38062/jpab.v2i2.22.

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Many theories support the ability of the mass media in constructing public opinion. Moreover, those theories are also supported by many researches showing the strategic position of mass media in influencing public opinion. The problem is that mass media is no longer the main source of information for many people. The number of disinformation news spreads very quickly through social media networks. The rapid spread of hoax news indicates that many people believe the truth of fake news. According to the phenomenon, this research seeks to identify the ability of the mass media, in this case print media, in influencing public opinion. The approach used in this research is qualitative with phenomenological method. Based on the data obtained and processed, shows that the mass media able to influence public opinion, although the mass media can also be influenced by the virality of information.
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Khudaikulov, Mukhtar. "Public Opinion in Journalism." International Journal of Social Science Research and Review 5, no. 11 (November 5, 2022): 277–81. http://dx.doi.org/10.47814/ijssrr.v5i11.728.

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It is known that public opinion plays an important role in the life of society. This article examines important theoretical and practical issues such as public opinion and its characteristics, the relationship between journalism and social opinion, the manifestations of public opinion in mass media, the role and importance of journalism in expressing public opinion. The issue of organizational forms of working with the public in society was also touched upon.
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Bajrami, Lumnije. "Opinion in the Mass Print Media of Albania." Zeszyty Prasoznawcze 65, no. 3 (251) (September 28, 2022): 63–72. http://dx.doi.org/10.4467/22996362pz.22.033.15960.

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In the print media in Albania, opinions are a very controversial part of the way public discourse is created. Positioned in the capital of Albania, they often circulate the same information. Important in this genre of information are: comments, analysis and opinions in editorial form, and headlines. It seems that the most important information is served on a golden plate for the public that is being overloaded and bombarded by other media such as television, radio, or online media. Mass communication here unfolds in a wider range, that, apparently informative, turns into a game with gates between political camps. Opinionism openly announces its strategies from one medium to another where more than the public benefits those who make these opinions, i.e. journalists, politicians or explicitly linked exponents for the purposes of political communication. On the other hand, we see a lot of spectacle in the form of entertainment and so far the information stagnates. Necessary information for citizens is missing. This paper tends to theoretically analyze the genre issues of opinion in the print media.
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AVETISYAN, ASTGHIK. "FORMATION FEATURES OF PUBLIC OPINION AND DEVELOPMENT STAGES." Main Issues Of Pedagogy And Psychology 9, no. 3 (December 2, 2015): 156–66. http://dx.doi.org/10.24234/miopap.v9i3.106.

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The public opinion reflects a true picture of public consciousness, public interests, moods and feelings of various social groups. The main methods of public opinion formation are suggestion, infection, persuasion and imitation. The main instruments of opinion formation are mass media, oral propaganda, political agitation and interpersonal communication. Development of public opinion passes various stages: formation, functioning, expression and realization in practice. It can be formed spontaneously and consciously. The analysis of scientific literature shows that researchers have some approaches to allocation ofstages. Key words: public opinion, mass media, public consciousness, study methods, document analysis, opinion poll, stereotypes, image, advertisement, spiral of silence, impact, collective consciousness.
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Dissertations / Theses on the topic "Mass media and public opinion Australia"

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Muller, Denis Joseph Andrew. "Media accountability in a liberal democracy : an examination of the harlot's prerogative /." Connect to thesis, 2005. http://repository.unimelb.edu.au/10187/1552.

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This thesis is both a normative and empirical study of media accountability in a liberal democracy. While its focus is predominantly on Australia, it contains some international comparisons. Media ethics and media performance in relation to quality of media content are identified as the two main dimensions of media accountability. They may be conceived of as the means and the ends of media work. The thesis represents the first combined survey of both external mechanisms of accountability in Australia – those existing outside the various media organisations – and the internal mechanisms existing within three of Australia’s largest media organisations. These organisations span print and broadcasting, public and private ownership. The thesis is based on substantial qualitative research involving interviews with a wide range of experts in media ethics, law, management, and accountability. It is also based on two quantitative surveys, one among practitioners of journalism and the other among the public they serve. This combination of research is certainly new in Australia, and no comparable study has been found in other Western countries. In addition to the main qualitative and quantitative surveys, three case studies are presented. One deals with media performance in relation to quality of media content (the case of alleged bias brought against the Australian Broadcasting Corporation by the then Senator Richard Alston); one deals with media ethics (the “cash-for-comment” cases involving various commercial radio broadcasters), and one deals with accountability processes (the “Who Is Right?” experiment at The Sydney Morning Herald).
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Ching, Gillian A. "The influence of the media in framing policy debates : a case study of the Port Arthur Massacre and gun laws policy." Thesis, Queensland University of Technology, 1999.

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The 1996 Port Arthur massacre in Tasmania in which 35 people were shot and killed and several others wounded was an alarming event in Australia's history. The Port Arthur massacre showed Australians that they were not immune from terrible acts of violence. The massacre dominated discussions, conversations and attention in the Australian community and also received international attention. It was an emotional and heart felt incident which caused a nation to pause at the devastation but also question the very fabric of Australian society and personal and public safety and the availability and access to firearms in the community. The media identified the story and reported it substantially. They identified community concerns at the event and the perceived inadequacies of the existing gun laws. The framing of the issue by the media and its ongoing interest and reportage of gun laws was a key factor in the action and policy response by the Government. Being aware of the community concern, Government's responded quickly to the tragedy, announcing an historic agreement among state police Ministers and the Commonwealth Government to introduce National Uniform Gun Laws. The massacre and the gun laws reform was a major issue of reporting by the media. The coverage was extensive and ongoing. While not in a position to enact decisions on policy-making, the media was an active participant in lobbying for reform, keeping the issue alive and pressuring government through its reporting to act decisively towards reform.
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Aly, Anne M. "Audience responses to the Australian media discourse on terrorism and the 'other' : the fear of terrorism between and among Australian Muslims and the broader community." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2008. https://ro.ecu.edu.au/theses/176.

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The terrorist attcks on the World Trade Centre and the Pentagon on 11 September 2001 heralded an era of unprecedented media and public attention on the global phenomenon of terrorism. Implicit in the Australian media's discourse on terrorism that evolved out of the events of 11 September is a construction of the Western world (and specifically Australia) as perpetually at threat of terrorism.
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Muir, Kathie. "'Tough enough?' : constructions of femininity in news reporting of Jennie George, ACTU president 1995-2000 /." Title page, table of contents and abstract only, 2004. http://web4.library.adelaide.edu.au/theses/09PH/09phm9531.pdf.

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Barnes, Latarcia R. "Public opinions of the courts| Does mass media influence public opinion?" Thesis, Capella University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3614483.

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The general public knows very little about the criminal justice system overall, which can result in an assorted, often negative, opinions of the criminal justice system. The public's confidence in the criminal justice system is imperative to the operation of the criminal justice system. Our criminal justice system relies on the participation from the community in order to work. One speculation as to why the public has a less than favorable opinion of the criminal justice system is that the system is viewed a mystery. The public has no idea how each component of the criminal justice system works because the majority of the public has had no direct contact with the criminal justice system. Most information obtained about the criminal justice system, the public gathered from what they hear and see from the media or from other people. Using secondary data from a national survey, this dissertation analyzed mass media, specifically TV news, newspapers, and TV judge programs, to determine these variables have an influence on the relationship of the courts and public opinion in the United States. This dissertation can be viewed as ground zero in terms of how the media began to influence the public's opinion of the criminal justice system, especially the court component. For this study, a quantitative approach using a descriptive survey design was used. It was determined that the respondents were not as influenced by mass media as anticipated. The findings of this study were more consistent with the international literature than domestic literature on this topic. This dissertation offers a better understanding of the connection between mass media, even without the more modern aspects of the media such as the internet, and the public's views of the courts. This dissertation presents valuable information for satisfaction with the courts and attitude toward the courts that has not been seen in the current literature on this subject. In conclusion, recommendations were provided offered to further advance the research in this area.

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Bly, Theresa. "Impact of public perception on US national policy : a study of media influence in military and government decision making /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02sep%5FBly.pdf.

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Thesis (M.S. in Information Systems and Operations)--Naval Postgraduate School, September 2002.
Thesis advisor(s): Steven J. Iatrou, Anthony Pratkanis. Includes bibliographical references (p. 143-144). Also available online.
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Koch, Nadine S. "Perceptions of public opinion polls /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487261919112441.

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Wang, Ning. "Media exposure and perceived opinion diversity : effects and mechanisms." HKBU Institutional Repository, 2009. http://repository.hkbu.edu.hk/etd_ra/1054.

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Gussin, Philip. "Views that matter a theory of visual appeals /." Diss., Restricted to subscribing institutions, 2007. http://proquest.umi.com/pqdweb?did=1481660691&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Руденко, Наталія Володимирівна, Наталия Владимировна Руденко, and Nataliia Volodymyrivna Rudenko. "Information space: the role of mass media in shaping public opinion." Thesis, Sumy State University, 2014. http://essuir.sumdu.edu.ua/handle/123456789/45138.

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Contemporary life is impossible without mass media, without the possibility to get information in no time. We are dependent on them looking for the news and accurate facts, trying to find solutions for different social problems, seeking for the opinion of public people and politicians. Possessing the most powerful weapon (information), mass media form public opinion, set the framework of social discourses and perform a key role in developing a culture of peace and non-violence being the guarantee of a safe world for everyone.
Сучасне життя неможливе без ЗМІ, без можливості отримати інформацію в найкоротші терміни. Ми залежимо від них, шукаючи новини і точні факти, намагаючись знайти рішення для різних соціальних проблем, шукаючи думки людей, громадських і політичних діячів. Володіючи найпотужнішою зброєю (інформацєю), ЗМІ формують громадську думку, встановлюють рамки соціальних дискурсів і виконують ключову роль в розвитку культури миру та ненасильства і є гарантією безпечного світу для всіх.
Современная жизнь невозможна без СМИ, без возможности получить информацию в кратчайшие сроки. Мы зависим от них, выискивая новости и точные факты, пытаясь найти решения для различных социальных проблем, стремясь к мнению людей, общественных и политических деятелей. Обладая самым мощным оружием (информацией), СМИ формирует общественное мнение, устанавливают рамки социальных дискурсов и выполняют ключевую роль в развитии культуры мира и ненасилия, являясь гарантией безопасного мира для всех.
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Books on the topic "Mass media and public opinion Australia"

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Friday on our minds: Australian popular culture in Australia since 1945. Sydney: UNSW Press, 2009.

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Dwyer, Tim. Content consolidation and clout: How will regional Australia be affected by media ownership changes? Melbourne, VIC: Communications Law Centre, 2006.

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Rogers, Alison. The Natasha factor: Politics, media and betrayal. South Melbourne: Lothian Books, 2004.

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Diana, Simmonds. Squidgie dearest: The making of a media goddess : Australia's love affair with Princess Diana. Leichhardt, NSW: Pluto Press Australia, 1995.

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Meyers, Gary D. Mabo, through the eyes of the media. [Murdoch, W.A.]: Murdoch University Environmental Law & Policy Centre, 1997.

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Aly, Anne. A study of audience responses to the media discourse about the 'other ': The fear of terrorism between Australian Muslims and the broader community. Lewiston, N.Y: Edwin Mellen Press, 2010.

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A study of audience response to the media discourse about the 'other ': The fear of terrorism between Australian Muslims and the broader community. Lewiston: The Edwin Mellen Press, 2010.

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Payne, Trish. War and words: The Australian press and the Vietnam War. Carlton, Vic: Melbourne University Press, 2007.

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Meyers, Gary D. Through the eyes of the media (part I): A brief history of the political and social responses to Mabo v Queensland. Murdoch, W.A: Murdoch University, Environmental Law & Policy Centre, 1995.

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Baird, Julia. Media tarts: How the Australian press frames female politicians. Melbourne: Scribe, 2004.

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Book chapters on the topic "Mass media and public opinion Australia"

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Beniger, James R., and Susan Herbst. "Mass Media and Public Opinion." In Change in Societal Institutions, 211–37. Boston, MA: Springer US, 1990. http://dx.doi.org/10.1007/978-1-4613-0625-2_11.

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Smith, Raymond A. "Public Opinion and Mass Media." In The American Anomaly, 152–61. Fourth Edition. | New York: Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781351034821-11.

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Mazzoni, Marco, Rita Marchetti, and Roberto Mincigrucci. "Corruption, Mass Media and Public Opinion." In Understanding and Fighting Corruption in Europe, 25–41. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82495-2_3.

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Weston, Stephanie A. "Framing the Japanese Homeland Security Debate: Mass Media and Public Opinion." In Japanese Public Opinion and the War on Terrorism, 43–89. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230613836_3.

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Glynn, Carroll J., Susan Herbst, Mark Lindeman, Garrett J. O’Keefe, and Robert Y. Shapiro. "Mass Media, Campaigning, and the Public." In Public Opinion, 330–84. Routledge, 2018. http://dx.doi.org/10.4324/9780429493256-11.

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Chan, Joseph M., and Francis L. F. Lee. "Mass Media and Public Opinion." In Contemporary Hong Kong Government and Politics, 223–46. Hong Kong University Press, 2012. http://dx.doi.org/10.5790/hongkong/9789888139477.003.0011.

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CHAN, Joseph M., and Francis L. F. LEE. "Mass Media and Public Opinion." In Contemporary Hong Kong Politics, 155–76. Hong Kong University Press, 2007. http://dx.doi.org/10.5790/hongkong/9789622098299.003.0009.

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"3. Public Opinion and the Mass Media." In Polling and Public Opinion, 83–107. Toronto: University of Toronto Press, 2007. http://dx.doi.org/10.3138/9781442685482-006.

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"PUBLIC RELATIONS, PUBLIC OPINION, AND MASS MEDIA." In Exploring Mass Media for A Changing World, 306–24. Routledge, 2017. http://dx.doi.org/10.4324/9780203812648-19.

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Bosso, Christopher J., John H. Portz, and Michael C. Tolley. "Public Values, Public Opinion, and Mass Media." In American Government, 181–227. Routledge, 2018. http://dx.doi.org/10.4324/9780429502361-5.

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Conference papers on the topic "Mass media and public opinion Australia"

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Aggarwal, Vaishali. "Spaces of becoming - Space shapes public and public (re)shapes their own spaces." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/ncih2289.

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Fights over the ‘right to the city’ have emphasized the interests of the four main actors within the city development of India since the first cases of revolting social movements in Delhi. The four actors can be classified as the social movements, the public, media and the government. The case of India Gate in Delhi is illustrative not only of how the differences between the actors come into surface, but of also of how these actors change their priorities, their stance and their tools, in order to secure their position in the city. Many scholars have analysed the role of social movements and how it evolves in the process. But what about the role of government as an entity that is in between the interests of social movements, public and media? How and why do they change their stance when a movement takes place? What are their limitations? The India Gate case can give the answers to these questions, as it examines the multiple transformations of this space over time. This paper emphasizes on the idea of Space. How space shapes public and public (re)shape their own spaces. India gate. This space has been stuck between the idea of being a space or a branded space. It was assumed that media plays a prominent role in acting like a watchdog in democracies, but this paper looks at how media if used rightfully can be forced for a good in oppressive regimes and therefore, a vigilant and alert media can act as an external trigger or an emergency- wake up call for the youth of India to take the cause of freedom seriously. Rightfully as put up by Ritish (2012), an external event or issue may allow for the manifestation of a flash fandom in the form of flash activism. Since, social movement’s needs mass media attention for amplification of their claims, the media also join the movements too create the news. Lastly, the consequences of the media coverage for social movements, in terms of organisation, reaching political change and obtaining favourable public opinion is comprehended in three different case studies.
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Tucker, Julie, Mary Ernesti, and Akira Tokuhiro. "Quantifying the Metrics That Characterize Safety Culture of Three Engineered Systems." In 10th International Conference on Nuclear Engineering. ASMEDC, 2002. http://dx.doi.org/10.1115/icone10-22146.

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With potential energy shortages and increasing electricity demand, the nuclear energy option is being reconsidered in the United States. Public opinion will have a considerable voice in policy decisions that will “roadmap” the future of nuclear energy in this country. This report is an extension of the last author’s work on the “safety culture” associated with three engineered systems (automobiles, commercial airplanes, and nuclear power plants) in Japan and the United States. Safety culture, in brief is defined as a specifically developed culture based on societal and individual interpretations of the balance of real, perceived, and imagined risks versus the benefits drawn from utilizing a given engineered systems. The method of analysis is a modified scale analysis, with two fundamental eigenmetrics, time- (τ) and number-scales (N) that describe both engineered systems and human factors. The scale analysis approach is appropriate because human perception of risk, perception of benefit and level of (technological) acceptance are inherently subjective, therefore “fuzzy” and rarely quantifiable in exact magnitude. Perception of risk, expressed in terms of the psychometric factors “dread risk” and “unknown risk”, contains both time- and number-scale elements. Various engineering system accidents with fatalities, reported by mass media are characterized by τ and N, and are presented in this work using the scale analysis method. We contend that level of acceptance infers a perception of benefit at least two orders larger magnitude than perception of risk. The “amplification” influence of mass media is also deduced as being 100- to 1000-fold the actual number of fatalities/serious injuries in a nuclear-related accident.
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Reports on the topic "Mass media and public opinion Australia"

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NARYKOVA, N. A., S. V. KHATAGOVA, and Yu R. PEREPELITSYNA. PEJORATIVE WORDS IN GERMAN MASS-MEDIA IN NOMINATIONS OF POLITICIANS. Science and Innovation Center Publishing House, April 2022. http://dx.doi.org/10.12731/2077-1770-2021-14-1-3-57-68.

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One of the main functions of mass media is influence on public opinion. So emotionally-painted lexical means are widely used in mass media in relation to leading politicians who are the centre of political arena. They are exposed to the frequent criticism, a negative estimation. The present article is devoted to the consideration of pejorative lexicon which is applied in nominations for heads of states. An empirical material of research were electronic newspapers and editions: Der Spiegel, Die Zeit, Sueddeutsche Zeitung, Der Tagesspiegel, taz, Die Welt, Gegenblende. As the basic methods of research are the following: the componental analysis, the lexico-semantic analysis, the stylistic analysis. The result of research revealed, that in German mass media there is a significant amount of persons names pejorative colouring. They express censure, disrespect, sneer, hatred, antipathy, condemnation, mistrust and so on. There main word-formations for persons nominations are composition, a derivation with using of suffixes and subsuffixes, attributive word-combinations, metaphorically-metonymical way. The materials of the research work can be used in the course of learning German language, at the practical training in oral speech, and also in the course of lexicology, general and aspect lexicography.
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2

Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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