Relevant bibliographies by topics / Mass media and education

Academic literature on the topic 'Mass media and education'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Mass media and education"

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Bisquerra-Alzina, Rafael, and Gemma Filella-Guiu. "Emotional education and mass media." Comunicar 10, no. 20 (March 1, 2003): 63–67. http://dx.doi.org/10.3916/c20-2003-09.

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The aim of this paper is to analyze the relationships between emotional education and the media from two different points of view. On the one hand, the emotional dimension of the media and their implication in education. On the other hand, the media as a El objetivo de este artículo es reflexionar sobre el binomio «educación emocional y medios de comunicación» desde dos puntos de vista. Por un lado, la dimensión emocional de los medios de comunicación y su implicación en la acción educativa y, por otro, los medios de comunicación como transmisores de educación emocional. Los autores finalizan presentando un conjunto de programas de educación emocional.
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Davis, Stephen M. "Community Stroke Education Using Mass Media." Stroke 38, no. 7 (July 2007): 2034–35. http://dx.doi.org/10.1161/strokeaha.107.488312.

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Kenny, Fiona. "Medical education via the mass media." BMJ 332, Suppl S4 (April 1, 2006): 0604168. http://dx.doi.org/10.1136/sbmj.0604168.

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Azamatova, Eshboeva Shoira. "THE ROLE OF MASS MEDIA IN EDUCATION AND ITS IMPACT ON TEACHER-STUDENT RELATIONSHIP." Eurasian Journal of Academic Research 03, no. 02 (February 1, 2023): 31–37. http://dx.doi.org/10.37547/ejar-v03-i02-p4-126.

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Nowadays mass media plays an important role in every sphere of our life. With that being said, education is also advancing day by day. It isn’t confined to the four walls of a classroom anymore. Mass Media is responsible for this development to an extent. In this article, we will learn about the Role of Mass Media in Education and teacher-student relationship.
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Basu, Sourish. "Essays - Mass media 101: The AAAS mass media fellowship." IEEE Potentials 26, no. 6 (November 2007): 7–9. http://dx.doi.org/10.1109/mpot.2007.909856.

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Bajrami, Demush, Teuta Reci, and Arburim Iseni. "Public Relations, Mass Media and Informal Education." European Scientific Journal, ESJ 12, no. 19 (July 29, 2016): 305. http://dx.doi.org/10.19044/esj.2016.v12n19p305.

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Nowadays, governments, educational institutions, non-governmental organizations, the private economy and each individual make an effort to integrate the idea of sustainable development in all areas of the educational system. Specific skills and knowledge that we gain as children and teenagers in the family, at school, in training or university will not last for a lifetime. Humanity is programmed to survive. In this context the term ‘programmed’ does not mean the same thing that we use in the computer sciences. Herein, we are dealing with emotional tangle and the continuing struggle to find ourselves. In this way we discovered education as a process. The purpose of practicing this process is that the personal development of an individual can be organized by certain rules. However, the formality enters the function to some extent and we also know that man is inclined to lay in his use of free will. So now we have reached to a new discovery, which is appointed as informal education. This paper, first of all encompasses this form, but also skewed approach to public relations and prospects is also different from those which have been hitherto. First, we will discuss what PR is. Further, we will elaborate education as a process; moreover, we will see how it can be split any further. Hence, history encompasses a factual situation. Lastly, it will be given the interconnection among PR, mass media and informal education.
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de-Andrés-Garrido, José María. "Fashion and mass media and civic education." Comunicar 14, no. 27 (October 1, 2006): 13–18. http://dx.doi.org/10.3916/c27-2006-03.

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Fashion and mass media are social core elements with an educational function that may even replace the educational frarnes provided by the family. The social effects of media power are shown to be negative: young citizens do not like topics of public interest, they are only interested in consuming and they believe that their own destiny does not depend on their personal decisions but on higher social power. La moda y los medios de comunicación son ejes vertebradores de la sociedad actual que poseen una función educadora sustituyendo, en muchos casos, incluso a la familia como referente educativo. Los efectos de este poder mediático están siendo negativos: a los jóvenes ciudadanos no les gustan los temas de interés público, sólo se busca el consumismo y consideran que el destino de las personas no está en sus manos, sino en los altos círculos del poder.
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Adcock, Anthony G., Stephen Nagy, and Arnelle S. Adcock. "Utilizing Mass Media to Promote Health Education." Health Education 21, no. 1 (February 1990): 22–25. http://dx.doi.org/10.1080/00970050.1990.10616166.

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Griffith, C. J., K. A. Mathias, and P. E. Price. "The Mass Media and Food Hygiene Education." British Food Journal 96, no. 9 (October 1994): 16–21. http://dx.doi.org/10.1108/00070709410072535.

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Mathrubootham, N. "Impact of Sex Education through Mass Media." Indian Journal of Psychological Medicine 22, no. 1 (January 1999): 9–14. http://dx.doi.org/10.1177/0975156419990103.

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Dissertations / Theses on the topic "Mass media and education"

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Cheung, Ling-ling Mayella. "Media education in Hong Kong the underlying forces /." Click to view the E-thesis via HKUTO, 2001. http://sunzi.lib.hku.hk/hkuto/record/B31972408.

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Taebi, Shala. "Theoretical foundations of media education : a critical analysis." Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.

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The primary purpose of this study is the exploration of the theoretical and critical framework of media education. The major paradigms used as rationale for the study of media embody views of media as agents of cultural decline that stress discriminating against the media; media as popular arts, stressing discriminating within the media; media as agents of communication, featuring the behavioral models of media studies; studying the media as representational or symbolic systems; and an exploration of the interaction between the self and the media and the question of whether and how media empower or oppress. Developments in the fields of structuralism, semiotics, theories of ideology and the social context of media production are discussed as the contributing factors to a view of media as representational systems. The study is concluded with a discussion of the significance of the context of meaning and a brief discussion of the educational implications of the field of cultural studies.
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Al-Homood, Mohammad. "Drugs and the mass media : a study of Saudi Arabian mass media prevention of drugs." Thesis, Loughborough University, 1995. https://dspace.lboro.ac.uk/2134/6952.

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The mass media nowadays hold a high position in the educational world, / and have a strong influence over societies. They influence and shape people's thoughts and behaviour. They have been used for a long time in many western countries in drug prevention campaigns, both successfully and unsuccessfully, Drug abuse has recently become a serious problem in Saudi Arabia . At first the Government tried to tackle the problem only by using the police force and without any publications . However, recently the Government has tried to utilize the advantage of the widespread mass media in teaching the population about the dangers of drug abuse. It started to publish a large amount of information about drugs in the mass media. This study is an evaluative research to assess the Saudi Arabian mass media coverage of the drugs issue in two respects. First is a study of the content of the coverage with regard to its presentation, style, and appeal. The second part concentrates on the effect of that coverage on the target audience: Saudi Arabian pupils, their knowledge and attitudes toward drugs, and whether those publications have benefitted them or not. This study has adopted the information-processing model as a theoretical framework. According to that model the first step in the change process is exposure to the message with a certain level of attention, that will lead to increase in knowledge and that automatically will lead to attitude change. The respondents' exposure to the newspaper messages about drugs has been measured and the result indicates that the majority of the respondents received the messages and are interested, like and believe them. Statistical tests indicate that their knowledge about drugs has been increased. Their attitudes have been assessed and the results indicate that most Saudi Arabian pupils aged from 12 to 25 years old have negative attitudes towards drugs. The results indicate that the newspaper coverage of the drugs issue has had some influence upon the Saudi Arabian pupils' knowledge and their attitudes towards drugs.
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RobbGrieco, Michael. "Media for Media Literacy: Discourses of the Media Literacy Education Movement in Media&Values Magazine, 1977-1993." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/307368.

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Media & Communication
Ph.D.
This dissertation contributes to the history of media literacy by tracing the emergence and development of media literacy concepts and practices in Media&Values magazine (1977-1993), which spoke across discourse communities of scholars, teachers, activists and media professionals to build a media literacy movement in the United States. Media literacy evolved in changing contexts of media studies and education discourses as well as changes in media technologies, industries, politics, and popular culture. Taking a genealogical approach to historical inquiry, this study uses discourse analysis to describe how Media&Values constructed media literacy as a means for reform, as a practice of understanding representation and reality, and as pedagogy of social analysis and inquiry. These constructions position media literacy as interventions in power, articulating agency through addressing institutions, demystifying ideology, and negotiating identities. This history provides perspective on debates across diverse strands of practice in the current field of media literacy education.
Temple University--Theses
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McManus, Sarah E. "Influence of the CSI effect on education and mass media." Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4595.

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Forensic science television shows, especially CSI: Crime Scene Investigation, have been said to influence the public's perception of how forensic science is used and create interest in studying forensic science and pursuing jobs in the field. This study investigates this claim through a variety of methods. First, definitions of the CSI effect are discussed, including how it was first used and mentioned in the media. Second, survey data from students in a forensic anthropology course regarding interest in forensic science media and educational and career choices are analyzed. Third, the number and debut dates of forensic science non-fiction books, novels, non-fiction television shows, and television dramas are investigated. Finally, a content analysis of the television show Bones is undertaken in order to understand how the forensic anthropology presented in this show differs from the actual practice of forensic anthropology. Results of this study indicate that, overall, students who wanted to pursue forensic science careers and graduate study did not watch more forensic science television shows and read more forensic science novels than those who did not want to pursue forensic science careers and graduate study. Also, based on the decreased interest in a number of forensic careers, it appears that respondents may have started the course with false perceptions regarding the actual job descriptions of these careers. Regarding the number and debut dates of forensic science media, this study found that the majority of non-fiction forensic anthropology books, non-fiction television shows, television dramas debuted after CSI appeared, corroborating the claim that CSI led to an increase in interest in forensic anthropology. In addition, this study found that while much of Bones is fictionalized for entertainment purposes, many of the techniques and analyses presented on the show have a peripheral basis in scientific methods.
ID: 029094425; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2010.; Includes bibliographical references (p. 129-130).
M.A.
Masters
Department of Anthropology
Sciences
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Lopez, Antonio R. "Greening the Media Literacy Ecosystem| Situating Media Literacy for Green Cultural Citizenship." Thesis, Prescott College, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3587572.

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Media literacy is touted as a necessary life skill for cultural citizenship, yet as it is generally practiced there is little engagement with sustainability issues. In order to gain insights into why this is the case, this research investigated how media literacy practitioners use metaphors to frame both the role of media education in the world and how it affects green cultural citizenship. This involved analyzing web site documents and teacher resources of seven North American media literacy organizations as well as interviewing nine key practitioners within a bounded system called the media literacy ecosystem. Drawing on an ecocritical framework, I analyzed the discourses of the media literacy ecosystem by using multi-site situational analysis, qualitative media analysis and critical discourse analysis. This research explored how media literacy practitioners participate in meaning-making systems that reproduce pre-existing environmental ideologies. The findings show that media literacy education is grounded in a mechanistic worldview, thereby perpetuating unsustainable cultural practices in education. By problematizing the mechanistic discourses of media literacy education, the aim of this research was to raise awareness and to offer potential solutions for changing the nature of those same discourses. As such, I theorized a model of media literacy that incorporates green cultural citizenship, called ecomedia literacy, and outlined a path forward so that sustainability becomes a priority for media literacy educators.

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Kumar, Keval Joseph. "Media education, communications and public policy : an Indian perspective." Thesis, University of Leicester, 1988. http://hdl.handle.net/2381/9980.

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Elizabeth, Tracy. "Media, Curricula, & Socioacademics." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32663231.

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This dissertation is inspired by the creativity in children’s books and films, and by the possibilities for education as they are advancing with modern technology and media. Research tells us that youth are spending less time reading books and more time watching movies and television, and there is a growing trend in our culture to translate popular kids’ books into movies. Given this, I wondered: How can fiction books and their Hollywood film adaptations be leveraged to educate youth? To answer this, I present two papers, both of which explore instructional approaches for using crossmedia (books and film) in middle school classrooms in pursuit of enhancing student engagement and socioacademic success. In Paper 1, I describe The Giver Project and share findings to show how a piloted crossmedia curriculum, called The Giver Educator’s Resource was implemented in seven sixth-grade classrooms across three states: Colorado, Massachusetts, and North Carolina. Using The Giver as a case study, I use teacher interviews and student writing to explore teachers’ evaluations of the instructional approaches introduced in that curriculum. My findings indicate that teachers positively evaluate lessons that are enjoyable for students, connect to students’ social realities, and synchronistically provide academic and social benefit. Further, teachers prefer lessons that are interactive in nature and allow students to collaboratively write and act out scenes from a book or movie. In Paper 2, I extend my analysis of an activity from The Giver Educator’s Resource that was most positively reviewed by teachers. Based on those findings, I introduce an instructional approach called the Storyteller’s Literary Arts Workshop (Storyteller’s LAW). I use teacher interviews, student writing, and classroom-discussion transcripts from The Giver Project—juxtaposed with theories of constructionism, research in dialogic instruction, and practices in fanfiction—as a frame for understanding 1) the socioacademic properties in the Storyteller’s LAW and 2) why the approach was so positively evaluated by teachers. The content of this dissertation has implications for the development of future K–12 curricula that utilize entertainment media as a means to bring informal media to formal learning environments.
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Lingwall, James Andrew. "Journalism and mass communication at academic crossroads in American higher education /." Thesis, Connect to this title online; UW restricted, 2002. http://hdl.handle.net/1773/7574.

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Cheung, Ling-ling Mayella, and 張玲玲. "Media education in Hong Kong: the underlying forces." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31972408.

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Books on the topic "Mass media and education"

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Mohanty, Padma Charan. Mass media and education. New Delhi: Ashish Pub. House, 1992.

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1948-, Alvarado Manuel, and Boyd-Barrett Oliver, eds. Media education: An introduction. London: BFI Pub., 1992.

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1946-, French David, and Richards Michael 1945-, eds. Media education across Europe. London: Routledge, 1994.

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Cheung, Chi-Kim. Research in media education. Hauppauge, N.Y: Nova Science Publishers, 2011.

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Association for Education in Journalism and Mass Communication, ed. Media ethics in education. Columbia, SC: Association for Education in Journalism and Mass Communication, 2008.

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Pungente, John J. Getting started on media education. London: Centre for the Study of Communication and Culture, 1985.

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1950-, Carlsson Ulla, Feilitzen Cecilia von, and UNESCO International Clearinghouse on Children and Violence on the Screen., eds. Children and media: Image, education, participation. Göteborg, Sweden: UNESCO International Clearinghouse on Children and Violence on the Screen, 1999.

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Cary, Bazalgette, Bevort Evelyne, and Savino Josiane, eds. New directions: Media education worldwide. London: BFI, 1992.

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BFI National Working Party for Primary Media Education. Primary media education: A curriculum statement. London: BFI Education, 1989.

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Endō, Sakae, and Motoo Shiratori. Media to kyōiku. Tōkyō: Zaidan Hōjin Hōsō Daigaku Kyōiku Shinkōkai, 1995.

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Book chapters on the topic "Mass media and education"

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Goodwyn, Erik. "Education and Mass Media Effects." In A Jungian Analysis of Toxic Modern Society, 68–79. London: Routledge, 2024. http://dx.doi.org/10.4324/9781032721354-7.

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Tones, Keith, Sylvia Tilford, and Yvonne Keeley Robinson. "The Mass Media in Health Promotion." In Health Education, 156–211. Boston, MA: Springer US, 1990. http://dx.doi.org/10.1007/978-1-4899-3230-3_6.

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Odiegwu-Enwerem, Chuks, and Uche Chuks-Enwerem. "Mass communication education in Nigeria." In Media and Communication in Nigeria, 223–36. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003208747-21.

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Rundgren, Shu-Nu Chang, and Carl-Johan Rundgren. "Making Chemistry Education Relevant through Mass Media." In Relevant Chemistry Education, 205–18. Rotterdam: SensePublishers, 2015. http://dx.doi.org/10.1007/978-94-6300-175-5_11.

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Weaver, Heather A. "“Spirit of Education”: The Gendered Vision of Compulsory Schooling in Mass Magazine Art, 1908–1938." In American Education in Popular Media, 59–84. New York: Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137410153_4.

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Lo, Sonny Shiu-Hing, Steven Chung-Fun Hung, and Jeff Hai-Chi Loo. "Influencing Civil Society Through Mass Media, Education and Migration." In China's New United Front Work in Hong Kong, 289–335. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8483-7_9.

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Thorley, Anthony. "The Role of Mass Media Campaigns in Alcohol Health Education." In The Misuse of Alcohol, 255–73. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003458203-22.

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Guo, Min. "Studies on the Importance and Problems of Mass Media Management." In Advances in Social Science, Education and Humanities Research, 4–10. Paris: Atlantis Press SARL, 2024. http://dx.doi.org/10.2991/978-2-38476-265-1_2.

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Katz, Jeanne, and Alyson Peberdy. "Educating and communicating through the mass media." In Promoting Health, 173–88. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25430-9_11.

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Rayner, Claire. "Ethical Issues in the Activities of Mass Media Communication in Health Education." In Ethical Issues in Preventive Medicine, 65–71. Dordrecht: Springer Netherlands, 1985. http://dx.doi.org/10.1007/978-94-009-5163-1_12.

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Conference papers on the topic "Mass media and education"

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Forsslund, Titti. "Journalism education for social responsibility media practice." In Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2012. http://dx.doi.org/10.5176/2301-3729_jmcomm12.88.

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Palutina, Olga, Olga Akimova, and Alfiya Zaripova. "MASS MEDIA MATERIAL IN TRAINING TRANSLATORS." In International Conference on Education and New Learning Technologies. IATED, 2016. http://dx.doi.org/10.21125/edulearn.2016.1698.

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Federici, Stefano, Jacopo Molinas, Elisabetta Sergi, Riccardo Lussu, and Elisabetta Gola. "RAPID AND EASY PROTOTYPING OF MULTIMEDIA TOOLS FOR EDUCATION." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5102.

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Mustafina, Jamila, Nailya Nurutdinova, Alina Ibragimova, Askar Hayrullin, and Gulnara Ganieva. "MASS MEDIA IN REGIONAL LANGUAGES IN GLOBALIZED WORLD." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.0660.

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Zashchitina, Galina. "Mass Culture and Mass Addressee Through Stylistic Mirror of Allusion in Modern Mass Media." In Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccessh-19.2019.468.

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Xiao Hui, Hup, and Ker Yuek Li. "AN INVESTIGATION OF ONLINE NEWS CONSUMPTION BEHAVIOUR OF A MALAYSIAN HIGHER EDUCATION INSTITUTION: A CASE STUDY OF SOUTHERN UNIVERSITY COLLEGE." In World Conference on Media and Mass Communication. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/24246778.2018.4203.

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Sokolova, Inessa, Jamila Mustafina, Lilia Slavina, Leysan Musina, and Askar Khayrullin. "THE LANGUAGES OF INDIA IN CYBERSPACE AND MASS MEDIA." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.0723.

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Ridwan, Yuliana, Sri Minda Yuliana, and Didik Santoso. "Euphemism of Political News in Republika Online Mass Media." In Proceedings of the 4th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aisteel-19.2019.63.

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Teixeira, Marcelo Mendonca, Cristiane Domingos de Aquino, Marcelo Brito Carneiro Leao, Hugo Vieira L. Souza, Raphael Franklin Fontes de Oliveira, Linaldo Miranda, Ricardo Neves, and Edmar Medeiros. "Mass media in teaching and learning: Circumstances in higher education." In 2016 11th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2016. http://dx.doi.org/10.1109/cisti.2016.7521376.

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Godlif Malatuny, Yacob, and Lisye Salamor. "Civic Skill Formation Through Mass Media Literacy (A Case Study of Hoax in Mass Media on Civic Education Students of Pattimura University)." In 1st International Conference on Social Sciences Education - "Multicultural Transformation in Education, Social Sciences and Wetland Environment" (ICSSE 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icsse-17.2018.74.

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Reports on the topic "Mass media and education"

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Lyzanchuk, Vasyl. STUDENTS EVALUATE THE TEACHING OF THE ACADEMIC SUBJECT. Ivan Franko National University of Lviv, March 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12159.

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The article reveals and characterizes the methodological features of teaching the discipline «Intellectual and Psychological Foundations of Mass Media Functioning» on the third year of the Faculty of Journalism at Ivan Franko National University of Lviv. The focus is on the principles, functions, and standards of journalistic creativity during the full-scale war of the Russian Federation against Ukraine. As the Russian genocidal, terrorist, and ecocidal war has posed acute challenges to the education and upbringing of student youth. A young person is called not only to acquire knowledge but to receive them simultaneously with comprehensive national, civic, and moral-spiritual upbringing. Teaching and educating students, the future journalists, on Ukrainian-centric, nation-building principles ensure a sense of unity between current socio-political processes and historical past, and open an intellectual window to Ukraine’s future. The teaching of the course ‘Intellectual-Psychological Foundations of Mass Media Functioning’ (lectures and practical classes, creative written assignments) is grounded in the philosophy of national education and upbringing, aimed at shaping a citizen-patriot and a knight, as only such a citizen is capable of selfless service to their own people, heroic struggle for freedom, and the united Ukrainian national state. The article presents student creative works, the aim of which is to develop historical national memory in students, promote the ideals of spiritual unity and integrity of Ukrainian identity, nurture the life-sustaining values of the Ukrainian language and culture, perpetuate the symbols of statehood, and strengthen the moral dignity and greatness of Ukrainian heroism. A methodology for assessing students’ pedagogical-professional competence and the fairness of teachers who deliver lectures and conduct practical classes has been summarized. The survey questions allow students to express their attitudes towards the content, methods, and forms of the educational process, which involves the application of experience from European and American countries, but the main emphasis is on the application of Ukrainian ethnopedagogy. Its defining ideas are democracy, populism, and patriotism, enriched with a distinct nation-building potential, which instills among students a unique culture of genuine Ukrainian history, the Ukrainian language and literature, national culture, and high journalistic professionalism. Key words: educator, student, journalism, education, patriotism, competence, national consciousness, Russian-Ukrainian war, professionalism.
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Paslavskyi, Ihor. Осучаснення журналістської освіти в Україні та її адаптація до потреб редакційних колективів. Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11737.

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The article examines the current state of journalism education. The creative training of editorial teams is an essential asset of the university format. It is underlined that the country’s leading universities with highly intellectual professorial and teaching personnel potential and a modern laboratory base prepare journalist personnel. It was indicated that the transformation of modern journalism education lost dynamism due to outline reasons. It is only partially designed for the growing needs of editorial teams, and there is an urgent need for systemic reform of the entire higher education and journalism higher education as a separate segment. It has been proven that the Ukrainian information business in printed, broadcast and network formats is not a type of classical type of business, as it does not develop according to market, competitive principles that provide for profitability and economic independence, but is actually unprofitable, low-profit and subsidized. Keywords: journalism education, Specialization for Journalists. mass media, editorial teams, information space, higher professional education.
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Khomenko, Tetiana, and Yuriy Kolisnyk. Втрати української культури у російсько-українській війні: культурно-інформаційний спротив. Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11749.

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The authors explored the activity of mass media and cultural organizations aimed at clarification of the current problematic issue – preservation of Ukrainian cultural heritage under the conditions of the full-scale invasion of Russia into Ukraine. The authors emphasize that occupants not only destroy historic buildings, i.e. material objects, but also steal art values, destroy library and archive funds; their actions are aimed at destruction of our spirituality, identity and history. It is pointed out that there are the main streams in the work of journalists, experts, and culture figures, namely: fixation of losses, propaganda of the Ukrainian culture in the world, expert evaluation of the restitution possibilities, and filling of the culture material with patriotic sense. The full-scale invasion of Russia into Ukraine on the 24th of February 2022 led to the numerous loss of life, ruination of the military, civil and infrastructure objects. But the state-aggressor destroys and robs our culture in this war. Since the beginning of the war mass media have been actively informing about the situation in the regions, which happened to be at the line of the Russian troops attack. The information was in particular about the fact that different educational establishments, libraries and their funds, museums with valuable collections, theatres, religious buildings and historic buildings had been ruined. To tell the truth the information was incomplete due to the limited opportunities to monitor the situation. However, later it has been systematized. The work of journalists and experts contributed to this since they stated the criminal acts of Russia, informing about the ruination facts of historic, sacral, cultural monuments, devastation of many museum collections, destruction of library and archive funds. Digitalization of the Russian war crimes against Ukrainian culture became one more important work aimed at preservation of the Ukrainian cultural heritage. It was done by means of interactive maps of the Ukrainian cultural losses and it enables documenting crimes of the occupant army and spreading this information at the international level. Key words: culture, cultural front, cultural losses, cultural values, cultural heritage, war, media.
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Rudyk, Myroslava. Нові ролі і функції соціальних медіа у волонтерській діяльності в період російсько-української війни з 24 лютого 2022 року. Ivan Franko National University of Lviv, March 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11739.

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The article studies social media as a communication platform during the war. The set of mass communication tools to meet the audience’s information needs, coordination of volunteer activities, popularization of the volunteer movement, and involvement of the Internet community in helping the Armed Forces were analyzed. During the Russian-Ukrainian war, social media became the platform where the exchange of information takes place much faster; good analytics could be found quickly, which were pushed out of the information space. Also, social media have taken on the role of a platform where you can coordinate work, unite society around important issues, organize assistance to the army, and report on the needs of the Armed Forces. That is why the presentation of volunteering in social media is considered a relevant research topic because the presentation of volunteering in social networks has generally changed the content of blogging. Stars of show business, politicians, people of art, and educational and scientific fields have done incredible things with social media’s help in organizing military aid. We believe that the volunteer movement through social media has expanded the functions and role of these communication platforms, demonstrating the importance of Internet communication and the effectiveness of using the latest media tools in wartime. The historiography of the study covers the works of Ukrainian and foreign scientists. Among them are L. Horodenko, V. Hvozdiev, B. Potiatynyk, G. Synorub, A. Rohulskyi, D. Rashkoff, and others. The war situation in Ukraine has opened up new requests for blogging activities, exceptional support, and initiation of volunteering. The content of bloggers is now 80 percent filled with the topic of war. The presentation of volunteer work is considered individually and collectively on behalf of foundations and public organizations. We believe that a significant advantage of an active volunteer movement in social networks is fast communication, which contributes to the rapid resolution of crucial tasks. Keywords: social media, volunteering, information, war.
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Larionova, D. Web quest "the subject of media education, or media education in the subject". SIB-Expertise, October 2022. http://dx.doi.org/10.12731/er0601.03102022.

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Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco, and C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, March 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Shey Wiysonge, Charles, Lilian Dudley, and Jimmy Volmink. Do mass media interventions increase uptake of HIV testing? SUPPORT, 2017. http://dx.doi.org/10.30846/1703052.

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Low uptake of HIV testing is one of the main reasons why only one third of people who need antiretroviral medications are currently receiving treatment worldwide. Mass media are sometimes used to promote voluntary HIV counseling and testing and to sustain test seeking behavior. Mass media include television, radio, internet, newspapers, books, posters, and billboards.
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