Dissertations / Theses on the topic 'Marking timing'
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Rudstrom, Margaretha Veronica 1962. "Optimal timing and quantity of sale of Arizona apples." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/291405.
Full textNtozi-Obwale, Patricia. "An examination of the conditional selectivity and marketing timing performance of U.K. unit trusts." Thesis, University of Strathclyde, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438170.
Full textLundgren, Beatrice. "Online game design theories for interactive marketing : Gamification is not enough." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65927.
Full textDenna studie undersöker hur interaktiv marknadsföring kan bli mer motiverande för kunderna genom att designa det som ett komplett spel, inte bara med några spelelement som i spelifiering. Resultatet ger marknadsförare ett alternativ och komplement till hur man kan använda teorier från speldesign för bättre interaktion. Teorin baseras på grundläggande spelelement och spelartyper som har satts samman i en analytisk modell, också användbar som ett planeringsverktyg. Studien genomfördes i en kvalitativ fallstudie av Volvo XC90 First Edition-kampanjen och gav insikt om hur spelteorier kan tillämpas. Genom dialog med medarbetare i kampanjens projektgrupp och en överblick över designartefakter visade det sig att när alla element förstärker varandra för en specifik mix av spelartyper, inte bara en typ av spelare, skapar det en dynamik som starkt motiverar målgruppen att interagera. Studien visade också att när några av de grundläggande elementen saknas blir inte interaktionen lika engagerande vilket bekräftar vad tidigare forskning hittat.
Costa, Vilma Sousa Ismael da. "A influência do marketing timing e do estágio do ciclo de vida na realização de ofertas públicas de ações." Universidade Federal da Paraíba, 2013. http://tede.biblioteca.ufpb.br:8080/handle/tede/3842.
Full textCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This study aimed to analyze whether the market timing and stage of life cycle influence the decision to perform a Public Seasoned Equity Offerings (SEO) in Brazilian companies traded. The analysis focused on whether the probability of a company conduct a SEO is positively related to the index MB (market-to-book), size and stock returns and profitability prior to completion of SEO, and negatively related to the stage lifecycle, profitability and stock return after completion of SEO. Initially we sought to examine the influence of the index market-tobook and returns and future steps in conducting a SEO. dditionally, we sought to examine the influence of firm age and number of years listed in BMFBOVESPA in making an SEO. And, in parallel, we attempted to verify the relationship between SEO and realization of the variables size and profitability. The population consisted of all n-financial companies, publicly traded, with shares traded on the Bolsa de Valores de São Paulo - BM & FBOVESPA, in the period from 2002 to 2010. The model follows the methodology used by H. Deangelo, L. Deangelo and Stulz (2010). Analyzing whether there is a relationship between the logistics company conduct a SEO and variable rate market-to-book, stage of life cycle, past returns and future profitability and size. About the variables we can conclude that there is a relationship between the attainment of SEO content and market-to-book, firm size and profitability after the completion of SEO. The relationships of the variables expected market-to-book and size, were confirmed as positive, however the variable profitability after completion of SEO obtained a negative relationship, thus diverging from the expected. Therefore, hypotheses 1 and 5 of the thesis, that the probability of performing SEO is positively related to the index market-to-book and size, can not be rejected. Descriptive statistics already pointed in this direction, about 81% of the operations were performed by SEO companies that presented index market-to-book more than 1, which indicates some sort of recovery, and the largest proportion, about 55% of the achievements were made by companies that were with index greater than 2.10 MB. Regarding the size, descriptive statistics already presented a preliminary support when showed that most of the offers, about 51% were held by companies that met the range of values of total assets (14
Fohlin, Louise, and Emelie Franzén. "Smartphones som ny marknadsföringskanal : Nya möjligheter inom precision, segmentering och relationer." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12885.
Full textPurpose: The purpose of this study is to gain understanding of how the development of the society, as well as the technology, has increased the numbers of marketing channels and how they affect companies’ marketing strategies. In order to investigate this subject we have formulated three main questions: How can smartphones as a marketing channel help companies pinpoint their communication to the customer? How do smartphones affect companies' ability to segment the market? How can a company use smartphones, as a tool to manage customer relationships? Approach: We have done a qualitative study with an inductive approach. Primary data has been collected through seven qualitative semi-structured interviews with persons from different companies. Conclusions: After investigating this subject we have come to the conclusion that using smartphones as a marketing channel can help companies to pinpoint their marketing because of the device’s availability and because that the phone is personal to the customer. We mean that customers’ acceptance and integrity is very important to take into consideration and will be of great importance in how well companies will succeed in its use of smartphones as a marketing channel. Timing is another important question and we have therefore presented two new concepts; business-driven timing and customer-driven timing. Smartphones has also contributed with new strategies when it comes to market segmentation. We suggest place and context as new market segmentation variables so that companies could be able to find their customer in right place and in right time. We have also come to the conclusion that smartphones as a marketing channel is advantageous when it comes to building relationship to the customer and we have also seen tendencies that the customer socialize with the brand in a way that they has not been done before. We have also introduced a new concept, interactive communication devices, which is a name for a new type of marketing channels and where smartphones is the leading device today. Keywords: Mobile marketing, precision marketing, customer driven timing[3], market segmentation, context, relevance, integrity, brand, customer relationship, high interactive communication devices[4] [3]This is a new concept that we have introduced and is a part of a model that we have created. See page 58, chapter 5.1.1 [4]This is a new concept that we have introduced and is a concept for a new type of marketing channel, see page 63, chapter 5.1.3.
Bohling, Timothy R. "Predicting Purchase Timing, Brand Choice and Purchase Amount of Firm Adoption of Radically Innovative Information Technology: A Business to Business Empirical Analysis." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/3.
Full textFehervari, Gabor. "The factors affecting the timing and volume of sales in Hungarian farmers' crop marketing decisions : an alternative perspective on the theory of price of storage." Thesis, University of Reading, 2017. http://centaur.reading.ac.uk/75020/.
Full textDiniz, Júnior Ary Avellar. "Análise de desempenho de fundos mútuos de ações." reponame:Repositório Institucional do FGV, 1997. http://hdl.handle.net/10438/4838.
Full textA presente dissertação analisa o desempenho de quarenta fundos mútuos de ações brasileiros no período de agosto de 1990 a maio de 1996. As ferramentas usadas na avaliação desses fundos foram as obtidas nos três modelos -clássicos de Treynor, Sharpe e Jensen e o Modelo de Treynor e Mazuy, que também analisa habilidade de market timing dos administradores dos fundos. Além disso, examinamos estratégia de construção e administração de fundos, bem como analisamos algumas características e classificações desses fundos.
Вержуцька, Я. Ю. "Формування конкурентоспроможного маркетингового плану реалізації бізнес-проектів» (на матеріалах ТОВ «РЕД БУЛЛ УКРАЇНА»)." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25185.
Full textКваліфікаційна робота присвячена обґрунтуванню маркетингової стратегії для сфери безалкогольних енергетичних напоїв. Перший розділ роботи містить характеристику маркетингового планування для реалізації бізнес-проектів сфери послуг, теоретичні аспекти маркетингового планування. Другий розділ містить аналіз діяльності підприємства ТОВ «РЕД БУЛЛ УКРАЇНА». Оцінені особливості маркетингу подій міжнародної компанії. У третьому розділі вноситься ряд пропозицій щодо формування конкурентоспроможного маркетингового плану реалізації бізнес-проектів. Висновки відбивають основні результати проведення дослідження та пропозиції щодо втілення ефективного маркетінгового плану.
Qualification work is devoted to the substantiation of marketing strategy for the field of soft energy drinks. The first section of the work contains a description of marketing planning for the implementation of business projects in the field of services, theoretical aspects of marketing planning. The second section contains an analysis of the activities of the company LLC "RED BULL UKRAINE". Features of marketing of events of the international company are estimated. The third section introduces a number of proposals for the formation of a competitive marketing plan for business projects. The conclusions reflect the main results of the study and proposals for the implementation of an effective marketing plan.
Xu, Wei. "The effects of competitive environments on corporate selective hedging behaviour." Thesis, 2019. http://hdl.handle.net/2440/120433.
Full textThesis (Ph.D.) -- University of Adelaide, Business School, 2019
Song, Myunggook. "Essays on International Market Entry Strategy." Thesis, 2010. http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8508.
Full textCheng-Chi, Yang, and 楊正啟. "A Study of Testing Feasibility of The Marketing Timing Strategy Based onLong-Term and Short-Term Spread." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/32117913517882736282.
Full text國立高雄第一科技大學
財務管理所
94
Abstract This study uses logistic regression analysis method to constructs prediction model by using long-term and short-term spread data. The purpose of forecasting the correlation between spread and stock index is to provide reference resource with the investors in stock market in Taiwan. The long and short signs measured by prediction model will be used to market timing to increase the return of investment. Generally speaking, term structure surely controls interest rate changes for the future. Based on the expectation of term structure, term structure implies the investor have the same common consensus in the interest rate changes for the future. Based on the study of Resnick and Shoesmith (2000), the paper further uses predictive signs to implement market timing. When the bull sign shows up in the stock market, the investors will hold long position; On the contrary, while the bull sign shows up in the stock market, the investors will hold short position. The investors increase the return of investment by accurately using long and short strategies. The results show as follows that the returns of MSCI, TAIEX, Electronic sector Index and Banking and Insurance sector Index are 117.40%、106.62%、113.50% and 30.34% from 2002 to 2005 for the model built by dynamic moving-window data to predict the tendency of bull and bear market. On the other hand, the returns of MSCI, TAIEX, Electronic sector Index and Banking and Insurance sector Index are -6.11%、 1.21%、-22.71% and 34.08% from 2002 to 2005 for long-term holding strategy. In conclusion, the model built by dynamic moving-window data to predict the tendency of bull and bear market. If the investors implement market timing strategy in accordance with the bull and bear signs measured by this model, the return of investment for market timing strategy is superior to that for long-term holding strategy.
Lin, Chien-Chih, and 林建池. "Database Marketing in the Mutual Fund Portfolio-An Empirical Analysis of Timing and Selection Ability and in Consistency." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/07090360723467722835.
Full text國立臺灣大學
國際企業學研究所
92
The purpose of investing in the mutual fund is to gain excess profit sharing which was achieved by the professional mutual fund manager''s management. Many previous studies about the mutual fund emphasized the evaluation of the mutual fund''s performance indexes. They hoped they could assist in marking an investment decision. The most important point is that the mutual fund is an artificial investment tool, but it was ignored in the past researches. The overall evaluation is usually stressed in the profit research of the general finance area, but the individual investor''s heterogeneity is ignored in research. Therefore, the research uses the timing and selection ability of investment decision and combines the database-marketing to investigate the online investors'' heterogeneity for the segmentation of the online investors and the making the best investment portfolio. My sample result shows the smallest vibration within all mutual funds during the President election and the disaster in the global stock market. In part, because the model which I employed timing and selection ability model. Under the influence of bear stock market, I observe the anti-fallen ability pattern, and the two mutual funds have the better performance during the research period. I prove that the imitated mutual funds have the better performance by using the timing and selection ability model and database marketing.
Huang, Douglas, and 黃士榮. "An Application of Hierarchical Bayes Statistics in Database-Marketing -An Empirical Analysis of Timing and Selection Ability at Individual Level." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/16502824579452845879.
Full text國立臺北大學
合作經濟學系
91
Most industries face decreasing customers’ purchase during the economic depression. To promote customers’ satisfaction and loyalty, the online-broker company introduces the Database-Marketing concept to their clients to provide personalize services. The online-broker company, different from traditional broker company, could obtain more implicit information about the customers’ investment behavior from their database to implementing differentiating marketing. Many previous investment behavior studies employing the traditional regression model are restricted to analyze the customer’s investment decisions. Therefore, this research employs a Hierarchical Bayes statistics to investigate online investors’ heterogeneity in term of the timing and selection ability of investment decision. Furthermore, the helpful information obtained from the database is employed for market segmentation and Database-Marketing. The research results show that most investors do not have timing ability through the traditional regression model. The Hierarchical Bayes statistics could also provided more significant analyses of investors’ timing and selection abilities. It’s helpful for the online-broker when they developing Database-Marketing.
Chen, Chih-Chien. "What revenue-optimizing firms can do about their deal-seeking consumers : the role of price patterns, timing and cancellation policies in travelers' advanced booking decisions /." 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3362748.
Full textSource: Dissertation Abstracts International, Volume: 70-06, Section: A, page: . Adviser: Zvi Schwartz. Includes bibliographical references (leaves 68-73) Available on microfilm from Pro Quest Information and Learning.