Academic literature on the topic 'Marketised discourse'
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Journal articles on the topic "Marketised discourse"
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Clark, Sheryl, Anna Mountford-Zimdars, and Becky Francis. "Risk, Choice and Social Disadvantage: Young People's Decision-Making in a Marketised Higher Education System." Sociological Research Online 20, no. 3 (August 2015): 110–23. http://dx.doi.org/10.5153/sro.3727.
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Rising tuition fees in England have been accompanied by a policy mandate for universities to widen participation by attracting students from socio-economically disadvantaged backgrounds. This article focuses on one such group of high achieving students and their responses to rising tuition fees within the context of their participation in an outreach scheme at a research-intensive university in the UK. Our findings suggest that rather than being deterred from attending university as a result of fee increases, these young people demonstrated a detailed and fairly sophisticated understanding of higher education provision as a stratified and marketised system and justified fees within a discourse of ‘private good.’ Our analysis situates their ‘risk’ responses within the discursive tensions of the fees/widening participation mandate. We suggest that this tension highlights an intensified commodification of the relationship between higher education institutions and potential students from disadvantaged backgrounds in which widening participation agendas have shifted towards recruitment exercises. We argue that an ongoing effect of this shift has resulted in increased instrumentalism and a narrowing of choices for young people faced with the task of seeking out ‘value for money’ in their degrees whilst concurrently engaging in a number of personalised strategies aimed at compensating for social disadvantage in a system beset by structural inequalities.
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Kitching, Karl. "Governing ‘Authentic’ Religiosity? The Responsibilisation of Parents beyond Religion and State in Matters of School Ethos in Ireland." Irish Journal of Sociology 21, no. 1 (May 2013): 17–34. http://dx.doi.org/10.7227/ijs.21.1.3.
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The aim of this paper is to advance scholarship on the governance of religious difference and its relationship to social reproduction, inclusion and exclusion, with specific reference to parenting, schooling and childhood. Rather ask ‘how does the state and religion govern religious pursuits?’, the focus of this paper is ‘how might parents’ and children's religious expressions be already implicated, or caught up in, the ordering and coordination of complex social systems?’ Drawing on Foucault's concept of governmentality, it analyses how the political rationalities of freedom of choice and diversity are deployed through media discourse. The paper traces an iterative process of producing a symbolically ‘new’ national space, which re-legitimises state (and more ‘discerning’ school patron) power in a marketised, global age. It argues that ‘Irish’ parents are evaluated in this imagined space in terms of their capacity to combine consumption and religious practices responsibly and authentically. In its implicit citation and elision of generational, classed and racialised hierarchies, the mediated, moral governance of responsible religious and ethical subjects, expressions and practices becomes clear. The paper concludes by noting the potential contribution of governmentality thinking to contemporary debates on religious and secular governance.
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Nickel, Patricia Mooney, and Angela M. Eikenberry. "A Critique of the Discourse of Marketized Philanthropy." American Behavioral Scientist 52, no. 7 (March 2009): 974–89. http://dx.doi.org/10.1177/0002764208327670.
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Xiong, Tao, and Qiuna Li. "Interdiscursivity and Promotional Discourse: A Corpus-Assisted Genre Analysis of About Us Texts on Chinese University Websites." Chinese Journal of Applied Linguistics 43, no. 4 (November 1, 2020): 397–416. http://dx.doi.org/10.1515/cjal-2020-0027.
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Abstract The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts. While most research in this line has focused on marketized discourses such as advertisements, little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites. The goal of the present study is twofold: first, to describe the generic features of the university About us texts in China; and second, to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader socio-political context. Findings have indicated five main moves: giving an overview, stressing historical status, displaying strengths, pledging political and ideological allegiance, and communicating goals and visions. Move 3, displaying strengths, has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities, faculty team, talent cultivation, disciplinary fields construction, academic research, and international exchange. The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
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Stachowitsch, Saskia. "Beyond “Market” and “State” Feminism: Gender Knowledge at the Intersections of Marketization and Securitization." Politics & Gender 15, no. 1 (August 6, 2018): 151–73. http://dx.doi.org/10.1017/s1743923x18000351.
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AbstractThis article assesses the implications of the shifting market-state relationship for feminism in the neoliberal era. In a case study of the private military and security industry as an actor that is uniquely positioned at the intersections of security governance and global markets, the analysis combines feminist security studies’ critique of securitized gender discourses and feminist global political economy scholarship on corporate-led equality initiatives. Based on a critical discourse analysis of documents from industry and nongovernmental organizations, such as codes of conduct and policy recommendations, I argue that the discourses on gender put forward in the context of security privatization merge securitized and marketized discourses to the effect that the emancipatory potential of “gender” is further curtailed, raising new challenges for feminist knowledge in powerful organizations. The article thus contributes to the critical gender research on private security, debates on the neoliberalization and securitization of feminism, and the integration of feminist security studies and feminist global political economy.
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Ledin, Per, and David Machin. "Management discourse in university administrative documents in Sweden." Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 26, no. 4 (December 1, 2016): 653–74. http://dx.doi.org/10.1075/prag.26.4.06led.
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Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.
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You, Zeshun. "“Confucius Institutes”." Journal of Asian Pacific Communication 22, no. 1 (February 10, 2012): 22–40. http://dx.doi.org/10.1075/japc.22.1.02you.
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Confucius Institutes (kongzi xueyuan) are prescribed by Confucius Headquarters in Beijing a cultural educational identity and the prescription implies that the identity construction may resort mainly to the culture- and education-related discourse, avoiding any use of the economy-relevant discourse. This paper uses Fairclough’s interactive perspective toward the relationship between discourse and society, his three-dimensional conception of discourse and the correspondent three-dimensional method of discourse analysis to carry out a detailed analysis of the discourse relevant to Confucius Institutes. The results show that the discourse is overloaded with the marketized languages; it is the final product of the struggle between Confucius Headquarters’ initial drive to build up a cultural educational identity for the new institutes and the prevalent marketization trend in the global context. Further discussion reveals that the discourse seduces people to discuss the organization not from the perspective of cultural exchange or educational cooperation but from the perspective of commodification and, more seriously, ruins the initial drive of the Headquarters to construct it a cultural educational identity and betrays the underlying political motive of the construction; the research instantiates again Fairclough’s observation that any discourse (practice) in the educational field nowadays can not be fully immune from the invasion of the marketized discourse; it also proves that Fairclough’s three-dimensional model of discourse analysis is effective in uncovering the commodified languages embedded in the discourse of various kinds.
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Harrington, Leigh, Stephen Parker, Lauren Devine, and Nadia Makouar. "Commercialising disadvantage the neoliberal discourses of commercial bail bond websites." Language and Law=Linguagem e Direito 9, no. 1 (2022): 185–210. http://dx.doi.org/10.21747/21833745/lanlaw/9_1a8.
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The commercial bail bond industry is one of the most profitable as-pects of America’s highly marketized criminal justice system that is increasinglyshaped by neoliberal structures and ideologies. Drawing on a specialised corpusof “Home” and “About Us” pages from bail bond websites, this paper is the firstempirical linguistic examination of commercial bail bonds discourse grounded inits legal context. Using corpus-assisted critical discourse analysis, we examinehow bail bond companies 1) discursively present and promote their services, 2)represent the legal system and its processes, and 3) construe arrest and detentionto prospective service users. The findings show that bail bond companies positiontheir services as an unobjectionably common (Brookes and Harvey 2017a) partof legal and financial self-management by normalising, legitimising, and idealis-ing their use whilst seeking to minimise the power-imbalance between themselvesand their often financially and socially disempowered ‘clients’. By grounding ourlinguistic analysis in a legal context, we demonstrate that these discourses simul-taneously serve whilst oppress those they purport to help, offering an example ofa local form of structural violence that subtly perpetuates neoliberal agendas anda two-tier justice system.
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Sandberg, Billie, Robbie Waters Robichau, and Andrew Russo. "Exploring the gendered dimensions of meaningful non-profit work under marketised conditions." Voluntary Sector Review 13, no. 1 (March 1, 2022): 77–96. http://dx.doi.org/10.1332/204080521x16366270153080.
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Neoliberal marketisation is altering the nature of non-profit work, leaving workers to navigate a ‘double bind’ of mission- and market-based values. Some feminist scholars suggest these dynamics are particularly challenging for female workers. Drawing on a larger study of meaningful non-profit work and neoliberal marketisation as well as on contemporary critical and feminist scholarship, this exploratory study examines how neoliberalism’s entrepreneurial subject manifests along gender lines among non-profit managers. Data from interviews with 28 non-profit managers demonstrate that while both men and women evoke elements of neoliberalism’s entrepreneurial subject, female managers wrestle more with conflicting discourses of market and mission values and rhetoric as well as sociocultural expectations around gender, resulting in a ‘triple bind’. This article suggests that neoliberal market discourses are impactful in the manner suggested by feminist scholarship but not necessarily totalising nor deterministic.
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Drew, Christopher. "‘We call this “play”, however…’: Navigating ‘play anxiety’ in early childhood education and care markets." Journal of Early Childhood Research 17, no. 2 (October 31, 2018): 116–28. http://dx.doi.org/10.1177/1476718x18809385.
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Neoliberal rationalities predicated on consumer choice and market forces have increasingly positioned parents as consumers in early childhood and care markets. In this context, providers jostle to attract clientele by providing pathways through and around a milieu of parental anxieties and ambitions for their children. This article examines a chief marketing document – the early childhood education and care provider’s website – and reflects on the ways providers address parental ‘play anxiety’ in marketised times. It finds that differing and even contradictory discursive ideals about children’s risky, risk averse and guided play move in and out of the texts in ways that work to appeal to parents’ anxieties and desires. The emergence of a mosaic of differing discourses of play in marking texts highlights the complexities and contradictions that come with early childhood education and care provision, parenting and growing up in marketised neoliberal times.
Dissertations / Theses on the topic "Marketised discourse"
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Gehrke, Jost-Tilo Alexander. "The impact of marketised discourse on the interaction between drug representatives and physicians." Thesis, Durham University, 2010. http://etheses.dur.ac.uk/244/.
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Drug representatives (‘drug reps’) visit physicians to present and promote pharmaceutical products (‘drug detailing’). Against the background of a continuous innovative slow-down, drug companies have shifted strategic emphasis towards marketing and selling. With regards to drug detailing, I am investigating how this shift towards marketing is manifested in discursive terms. I show how the detailing discourse is impacting the attitudes and behaviours of those involved in it, namely physicians, drug reps and their managers. By means of qualitative interviewing I access the individual meaning-making and attitudes towards the phenomenon of drug detailing. I demonstrate how discourse is designed, transformed and responded to. In that, I point to a system of incompatibility resulting in unproductive action. Marketised discourse as devised by management is not fostering collaboration between the industry and the medical profession. Moreover, it leads to a growing detachment of drug reps from their organisations. By highlighting the issue of drug detailing for the first time from a drug rep perspective my research demonstrates that the industry is not an integrated ideological whole. I conclude by advocating a more transparent conduct of business, suggesting controlling means to improve the quality of information delivery. Last not least I want to stimulate a critical public discourse about the sublime ways of constructing and disseminating marketised pharmaceutical information.
Book chapters on the topic "Marketised discourse"
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Soriano, Cheryll Ruth, and Earvin Charles Cabalquinto. "Self." In Philippine Digital Cultures. Nieuwe Prinsengracht 89 1018 VR Amsterdam Nederland: Amsterdam University Press, 2022. http://dx.doi.org/10.5117/9789463722445_ch03.
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This chapter underscores the brokering of ideal and dominant discourses of femininity among Filipina YouTubers. Applying the concept of “cultural whitening” and a postfeminist critique, it analyses the diverse affective, creative and ambivalent tactics performed by YouTubers. It first situates the examination of YouTubers’ imaginaries of standard femininities within the socio-historical context of gendered, racial and classed hierarchy in the Philippines. On top of magnifying the tropes, tactics, and tools articulated by YouTubers in legitimising bodily care routines and showcasing transformations, it also captures the platform-specific mechanisms and marketised logics in the brokerage of beauty ideals. The chapter concludes by underlining the paradoxical outcomes of gendered, racialised, and classed visibility, performativity, and engagement on YouTube.