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Dissertations / Theses on the topic 'Marketingového'

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Published: 25 July 2024

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1

Šnejdarová, Jaroslava. "Návrh marketingového plánu a marketingové strategie firmy Sabores s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114274.

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The goal of this diploma thesis is to create and improve a marketing strategy of a company Sabores s. r. o. according to the current strategy analysis. To create the marketing plan for 2012 can't be set without a proper definition of the company strategy and goals. More analysys are needed to be able to decide which strategy is the best. First of all PEST and SWOT analysis have to be conveyed to be able to define the strategy. Recommendations are proposed for each part of the marketing mix separately.
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2

Nevrlá, Lenka. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234801.

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The Master’s thesis deals with the evaluation of the marketing mix of the specific business subject. It compares teoretical knowledges of the individual elements of the marketing mix with the reality. It analyses internal and external subject’s environment and it evaluates the questionnaire survey focused on the found problems of the individual elements of the marketing mix. The result is proposal fot the improvement of the current status of the marketing mix.
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Šimková, Alena. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241405.

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This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.
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Ekerová, Jana. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241535.

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This diploma thesis deals with marketing mix of jewelry online store. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces jewelry online shop and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to increase orders in online store.
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Zugarová, Veronika. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416835.

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The theme of this master’s thesis is the proposal of a marketing mix for Petyovský & Partners s.r.o. The theoretical part of the thesis contains analyzes of the external and internal environment, together with the analysis of the current marketing mix of the company and the output is the SWOT analysis. Based on the data and facts, the last part of the thesis presents specific proposals for improving the company’s marketing mix.
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Nová, Lenka. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223504.

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The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Miholová, Pavla. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223505.

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The thesis focuses on the definition of the marketing mix in the selected companies. Describes how should look the marketing mix and a satisfied customer. The work contains proposals to improving customer satisfaction, which could contribute to the development and success of the company.
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Petrová, Lenka. "Návrh marketingového plánu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224739.

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The goal of this diploma thesis is to devise marketing plan for newly emerging accoun-ting company. In the first part of this thesis is described theory of marketing planning. The second part deals with analysis of the current state of the business and marketing plan proposal.
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Soukupová, Hana. "Návrh marketingového plánu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316365.

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In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.
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Štefanová, Michaela. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317057.

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Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.
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11

Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.
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Hostinová, Zuzana. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-374567.

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The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.
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Bata, Jiří. "Návrh marketingového řízení společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376769.

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The aim of this thesis is to assess the current situation and propose appropriate marketing management of joint-stock company Moravian ceramic factories with business activities in the field of metallurgy and foundry.
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Kubrichtová, Eva. "Strategie marketingového řízení firmy." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260022.

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The subject of this diploma thesis is to analyse the strategic marketing management of a selected company and to suggest a suitable marketing strategy based on said analysis. The company of Mrs. Květuše Hellmichová from Litvínov was chosen for this purpose. The company is focused on swimming for infants, toddlers and pre-school children. The first part explains basic concepts related to the topic. It focuses on marketing situation analysis, marketing strategy and the marketing mix of services. The practical part includes a characterization of the selected company. Followed by a situation analysis of external and internal environment. The third part is crucial for the choice of marketing strategy and it includes the identification of sustainable competitive advantage. The last, analytical, part deals with internal and external stakeholder groups. The conclusion summarizes the findings that serve as a basis for the proposed measures and recommendations, which ought to lead to consolidation of the company´s position and increase in its market share.
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Scherzlová, Zuzana. "Strategie marketingového řízení firmy." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262859.

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The presented thesis analyses the strategic marketing management of a selected company and on the basis of a situational analysis suggests appropriate marketing strategy. The company Sportcentrum Statek in Buštěhrad was chosen for these purposes. The company is focused on sports activities suitable for people of all ages, particularly on the game of badminton which brings the company the highest revenues. In the first theoretical part, the basic concepts related to the topic are explained. Attention is paid especially to the marketing plan, marketing situational analysis, and marketing mix. In the practical part is a characterization of the chosen company first. Followed by the situational analysis divided into the external and internal environment of the company on the basis of which are identified opportunities and threats for the company and its strengths and weaknesses. All this is summarized in the SWOT matrix at the end. The next part deals with internal and external stakeholders. The findings are summarized in conclusion, and on their basis are submitted measures and recommendations, which ought to lead the company to increase its market share.
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Dojmazov, Petr. "Návrh marketingového řízení firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222282.

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The goal of this diploma thesis is the analysis of current situation of communication agency Aetna, s.r.o., and following suggestion of a suitable strategy, which should provide successful development of the company and its implementation in the market of communication agencies. The emphasis was put especially on the analysis of the current situation and on the basis of its evaluation, new vision and new direction for the agency to follow in order to be successful and competitive even in the future.
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17

Čtvrtečková, Petra. "Návrh zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224002.

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This thesis deals with marketing mix of sportbar Sportbar´s Herna. Thesis is crated in parallel with practice. There are suggested parts of company marketing strategy with emphasis to marketing mix. Market analysis is made primarily by questionnaires and analysis of the target segment of the addresed people.
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18

Kaňa, Vojtěch. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225325.

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The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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Dubnický, Marek. "Návrh marketingového mixu distribútora činelov." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223995.

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This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Klouček, Radek. "Analýza marketingového mixu značky Brise." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10594.

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Brise is one of the oldest brands in air care category on the Czech market. The beginning is about this category and its progress in Czech republic and Slovakia. The main aim is to find out causes of Brise market share decreasing via analysis of marketing mix in comparison to competitive's marketing mix. Used methods are analysis and description. Recommendation which can help to Brise become the market leader are explained in conclusion.
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Jandová, Iveta. "Výzkum marketingového potenciálu vybraného megatrendu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73131.

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The master thesis "Research of a megatrend and its commercial potential" uses the qualitative method Delfi and MML-TGI data. The research has showed that one future megatrend is the creation of a new platform which will replace the current internet platform. Furthermore, the research has helped to define the marketing potential of the future platform. The thesis firstly contains a theoretical introduction into the world of megatrends, defines what a megatrend is together with a possible prediction of future events, and looks at the overall characteristics of what makes-up a megatrend. It also looks at current megatrends, ways how to deal with them, and analyses reactions of different industries towards them. Secondly, the thesis follows through with a theoretical analysis of the research methods used, such as the Delfi method. This part contains a detailed methodology of the research with the use of Delfi and MML-TGI. The focus and objective of the thesis lies in researching the future megatrend and its marketing potential. A prerequisite to fulfilling the main objective is to acquire relevant data which will allow for the research to be completed. The thesis deals with the problem in the form of the possibility to predict a future megatrend and its marketing potential, especially in the relation of availability and supply of relevant, trustworthy information.
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Vondrová, Martina. "Řízení integrovaného marketingového komunikačního procesu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76965.

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I deal with Integrated Marketing Communication Process and with new trends in Marketing Communication. Then I analyse the FIRO-tour company, its strenghts, weaknesses, opportunities and threats. I research satisfaction of clients and I locate image of the company. After that I propose the new Marketing Communication strategy for selected product.
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Poledníková, Michaela. "Analýza marketingového prostředí mexického trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77389.

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The objective of the diploma thesis is to provide information of present political, economical and social problems of Mexico and generally characterize Mexican consumer and Mexican marketing enviroment.
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Jedounová, Lucie. "Zhodnocení marketingového mixu vybraného hotelu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-135911.

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This thesis focuse on tourism, part of it focuse on characteristic of tourism services and hotel industry too. Substance of this work is marketing in tourism and tourism services, specifically in hotel industry, where the goal is evaluate every simple part of marketing mix by chosen three-stars hotel and propose possible changes which could increase demand or attract new clients.
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Bergerová, Linda. "Analýza marketingového prostředí v Dánsku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136336.

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The aim of this diploma thesis is to analyze the marketing environment of the Danish market and to examine the external factors which affect the companies and their activities in this market. My goal is to create a realistic idea about the Danish business environment and cultural differences of the Danes. For the purpose of this analysis I focused on the most important macrofactors, such as the political, economic and social factors. On the basis of cultural specifics and identified macrofactors I also give some advice to the companies to take into account when planning their marketing strategy. As a result of this thesis Czech entrepreneurs might be better able to understand the Danish environment, detect possible opportunities and also reveal the risks associated with doing business in Denmark.
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Hejdová, Anežka. "Optimalizace marketingového mixu sportovního zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192818.

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The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.
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Křížová, Ilona. "Analýza marketingového mixu motoristického areálu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192859.

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Motorsport fields autocross, rallycross and motocross no more have the status they had in recent history. They have to share their popularity with a growing offer of other attractive leisure activities. At the same time automobile clubs (keepers of motorsport stadiums, where various motorsport venues are held) have to deal with a decrease in financial and material support. Sponsors now decide more carefully about the sports to which they will link their brands. To reach an overall prosperity it is essential to focus marketing strategy on both channels -- B2B as well as B2C. Theoretical part of the thesis deals with a strategic marketing in sport industry with a focus on marketing mix. On the other hand practical part uses empirical and theoretical methods to analyze marketing mix of autocross, rallycross and motocross stadiums in the Czech Republic. Conclusion of the practical part summarizes the aim of the diploma thesis. Firstly, there is an analysis of Sedlčany Motorsport Stadium's marketing mix. The results are then used for creation of a new marketing strategy of this sport facility.
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Čepek, Michal. "Specifika marketingového výzkumu u dětí." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199965.

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This diploma thesis deals with the ethics of marketing research conducted with underage respondents. Child security is a very hot topic these days; therefore the field of market research should use only methods tolerated by parents. Global as well as local market research associations regularly publish codes of conduct and guidelines dealing with the ethics in market research. However, they define only basic rules and regulations and do not reflect the specificity of each method and technique. The goal of this diploma thesis is to identify methods used in market research that are not perceived as ethical by parents. Results should motivate research agencies to eliminate using such methods or at least modify them to decrease the level of controversy among general public. In order to identify unethically perceived market research methods, the author of the thesis conducted a quantitative research among the needed target group: parents of school kids. The survey found 5 methods that are considered ethical and thus do not pose any significant threat to the industry of market research: taste test, observation, product test, eye-tracking and communication test. Two methods were labeled as unethical by the respondents: field experiment and online discussion groups. Those methods can be used without any major changes provided that agencies communicate openly with parents all details regarding the research. They have to make sure that parents understand the methodology and are sure to let their children participate in such a project. Finally, three methods were recognized as highly unethical or even illegal: neuromarketing, netnography and geolocation (geomarketing). These methods carry a high probability of damaging the positive image of market research industry among general public. Less than one quarter of respondents consider these methods as suitable for use with kids and at the same time more than 25 % of parents think that those methods are illegal. In case of neuromarketing, it is recommended to firstly explain the used methodology in detail and, if possible, demonstrate its 100 % safety in presence of a doctor. Netnography was evaluated as highly unethical. On the other hand, it is a type of observation; therefore, its use in reality is unlikely to be registered by public. As a result, there does not have to be any severe steps taken to regulate this method. Geolocation scored as the most unethical market research method in the survey. This method is therefore not recommended for use as it carries an enormous risk of damaging the whole market research industry.
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Přibylová, Veronika. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377996.

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The content of this diploma thesis is focused on improving the marketing mix of the small organization,which deals with the exercise. The work is divided into three parts. The theoretical part deals with theoretical background in marketing. The analytical part includes the description of the developing business and its current situation. The last part is devoted to own proposals for improving of the overall running for the Studio.
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Štěrbová, Kristýna. "Návrh marketingového mixu pro kadeřnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222727.

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The diploma work is to serve as a basis for strengthening the competitiveness of the new company engaged in the provision of hairdressing services and evaluation of business activity in the services market.
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Frolek, Martin. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224032.

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This master‘s thesis deals with analysis of customer’s satisfaction and marketing mix of company BRM AERO, s.r.o., which main activity is development and production of ultralight aircrafts. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help the company fix a position and increase share on worldmarket.
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Krátká, Martina. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224873.

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Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Bujáková, Veronika. "Rozvoj marketingového mixu prodejny BALA." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318612.

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This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Zbořilová, Lucie. "Návrh marketingového mixu pro systém SMSbrána." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224135.

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The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.
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Zemanová, Petra. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400190.

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The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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Buček, Jan. "Návrh změn marketingového mixu konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402093.

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The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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Novotný, Vojtěch. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416845.

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The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.
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Pajkrtová, Jana. "Návrh na úpravu prvků marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416899.

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This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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39

Pokorný, Petr. "Návrh úprav marketingového mixu vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442337.

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The diploma thesis focuses on the design of the marketing mix of the selected company. It is divided into four parts. Objectives and methodology, theoretical, practical and design part. The first part focuses on defining the objectives of the diploma thesis and at the same time describes the used methodology, the second chapter deals with the theoretical knowledge, the third chapter deals with the practical processing and the last one is concentrated on the design solution of the marketing mix of the company, while the whole work compares theoretical knowledge with reality.
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Zídek, Štěpán. "Návrh změn marketingového mixu internetového obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442342.

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The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.
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41

Drahozal, Marek. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442879.

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The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.
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42

Tomalová, Petra. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442934.

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The thesis focuses on the marketing mix of the company Kakaovnik s.r.o. - Cokoladovna Janek. This company produces chocolate products, especially chocolate bars, pralines, truffles and other chocolate specialities. The theoretical part introduces important marketing terms and analyses, which are key for carrying out both the analytical and the proposal part of the thesis. The analytical part evaluates the existing situation in the company via selected analyses. A questionnaire survey focused on the satisfaction of B2B customers with the current marketing mix was conducted in the analytical part. The solution proposal part includes propositions to improve the company’s current marketing mix.
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43

Baranenko, Elena. "Analýza marketingového prostředí v Ruské federaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7472.

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Kubíčková, Magda. "Uplatnění marketingového řízení ve zvoleném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10150.

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The main objective of my thesis is to elaborate fundamental theoretic data related to marketing management. Later on, these elaborated theoretical principles will be applied to a particular enterprise and then an analysis of marketing management will be carried out. Subsequently, the management of the chosen firm will be evaluated and proposals for certain measures, which should lead to the improvement of the situation of the firm, will also be submitted.
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45

Kutnohorský, Karel. "Uplatnění marketingového řízení ve vybraném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10152.

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ABSTRACT Kutnohorský, Karel.Application of marketing management in a selected company. University of Economics in Prague -- Faculty of Management in Jindřichův Hradec, 2009, 78 pages, tutor: Doc. Ing. Hana Ezrová, CSc. The main topic of this thesis is a marketing operation system of a selected company. The work is divided into two parts. The first part follows a marketing operation theory based on planning, implementation and verification. The second, practical part describes a certain development industry segment and the company which allowed execution of the thesis. It analyses individual marketing operation phases of the company. The last part reviews the operation system and presents improvement suggestions.
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Jirák, Stanislav. "Uplatnění marketingového řízení ve zvoleném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10173.

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Jirák, S.: Dissertation. Jindřichův Hradec : The University of Economics, Prague, Faculty of Management in Jindřichův Hradec 2009. 78 s. Dissertation consulting professor Doc. Ing. Hana Ezrová, CSc.. The work considers using marketing directing in a specific company. Specific resources and solutions are used, and based on them a description and analysis of marketing directing in company LINE, s.r.o. was made. This project is divided into two parts, the first is created as a general frame for the use of marketing directing and the second part is the application part, with definition of company and subsequent analysis of each steps of marketing directing. The conclusion contains recommendations connected with the world financial crisis.
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Fuková, Iveta. "Analýza marketingového mixu podniku Madeta a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15745.

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Primary aim of diploma paper "marketing mix analysis of MADETA company" is an analysis and description of marketing mix of MADETA company targeting to LIPANEK product range. Secondary aim is confirmation of theory that appropriately chosen marketing mix can positively affect targets of every business company.
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Strnad, Lukáš. "Analýza marketingového mixu České spořitelny, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75400.

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This thesis analyzes a communications mix of the largest bank in the Czech Republic - Ceska sporitelna, a.s. The thesis is divided into two parts. In the first part it deals with a marketing mix and later on it focuses on the communication mix. The thesis also describes the theory related to advertising, personal selling, public relations and so on. This work also discusses new marketing tools. The second part is focused on the Ceska sporitelna, a.s., where is presented a basis and a substance of a new advertising concept across the Erste Group. The description method describes the current bank's campaign and with more detail it presents the main activities of banking advisors - the personal selling. This paper also includes the sponsorship and PR activities and finally it present the outcomes of survey, which is related to a clients awareness about the new campaign.
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Zavadilová, Jana. "Analýza marketingového plánu společnosti ZOO Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192519.

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The aim of this diploma thesis was to analyze the most important points of the marketing plan of the company ZOO Prague and evaluate the results and lessons learned during the analysis. The work also contains proposals of new marketing objectives, which could enhance current marketing activities of the company. The first two chapters focus on the theoretical definitions and the following chapters deal with partial analyzes. For example, the analysis of macro and micro (environment). The thesis also includes an own survey, supported by mystery shopping.
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Rysová, Markéta. "Návrh marketingového plánu pro vybranou společnost." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193820.

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The diploma thesis focuses on creation of marketing plan for specific project, which offers the services of extreme yachting. The main idea of the project called Evelyna Expeditions is to offer the possibility to participate on the expedition of yacht Evelyna on her journey around the world. Yachting is getting more popular among Czech tourists, but some of them desire even bigger adventure and want to exploit the potential of boat to explore places on the earth which are accessible only from the sea. The project is designed especially for these people. Theoretical part of the thesis explains the different stages of marketing plan (situation analysis, marketing objectives, marketing strategy, budget, action plan) and gives recommendations how to work with them. The practical part of the thesis brings more specific characterization of the project Evelyna Expeditions, for which is subsequently developed the specific marketing plan based on the recommendations outlined in the theoretical part.
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