Journal articles on the topic 'Marketing'
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Beyer, Karolina. "Online marketing as a successor of traditional marketing." Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.
Drapińska, Anna. "Ethics of Marketing – is Marketing Ethical?" Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.
Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA." Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, no. 12 (December 28, 2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.
Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online." Marketing i Rynek 2023, no. 7 (July 21, 2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.
Oh, Heiwon, Brenda Avila, and Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT." Global Fashion Management Conference 3, no. 3 (June 30, 2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.
Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, no. 10 (October 3, 2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.
Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.
Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (April 12, 2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.
Lipiec, Dariusz. "Marketing usług a duszpasterstwo." Teologia i Moralność 17, no. 1(31) (July 24, 2022): 91–104. http://dx.doi.org/10.14746/tim.2022.31.1.7.
Holden, Alfred C., and Laurie Holden. "Marketing history: Illuminating marketing's clandestine subdiscipline." Psychology and Marketing 15, no. 2 (March 1998): 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f.
Woodall, Tony. "New marketing, improved marketing, apocryphal marketing." European Journal of Marketing 41, no. 11/12 (November 20, 2007): 1284–96. http://dx.doi.org/10.1108/03090560710821170.
Zhuravel, Ye V. "PRINCIPLES OF ECONOMIC EVALUATION OF MARKETING PROGRAMS." Science and Transport Progress, no. 18 (October 25, 2007): 195–98. http://dx.doi.org/10.15802/stp2007/17496.
Wood, Matthew. "Marketing social marketing." Journal of Social Marketing 2, no. 2 (July 6, 2012): 94–102. http://dx.doi.org/10.1108/20426761211243937.
Ramić, Nenad, and Đorđe Ćelić. "UNAPREĐENJE POSLOVANJA PRIMENOM METODA I TEHNIKA DIGITALNOG MARKETINGA NA PRIMERU PRESS PACK D.O.O. PREDUZEĆA." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 36, no. 05 (May 2, 2021): 864–67. http://dx.doi.org/10.24867/12gi15ramic.
Wertenbroch, Klaus. "Marketing Automation: Marketing Utopia or Marketing Dystopia?" NIM Marketing Intelligence Review 13, no. 1 (May 1, 2021): 18–23. http://dx.doi.org/10.2478/nimmir-2021-0003.
Bond, Craig A. "Controlling Marketing: Marketing Success Through Marketing Controls." Journal For Healthcare Quality 14, no. 1 (January 1992): 40. http://dx.doi.org/10.1111/j.1945-1474.1992.tb00012.x.
Eric Reidenbach, R., and Donald P. Robin. "Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics." Business Ethics Quarterly 1, no. 2 (April 1991): 185–200. http://dx.doi.org/10.2307/3857262.
Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (April 2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.
Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (January 1, 2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.
Kilibarda, Tatjana, Šćepan Sinanović, Saša Bubanj, Sanja Trgovčević, Sunčica Ivanović, and Sužana Milutinović. "Promocija zdravlja i komponente socijalnog marketinga u funkciji ranog otkrivanja raka dojke." Timocki medicinski glasnik 46, no. 4 (2021): 185–88. http://dx.doi.org/10.5937/tmg2104185k.
Kretek, Henryk A., and Janusz Dworak. "Post-Pandemic Marketing @Marketing." Multidisciplinary Aspects of Production Engineering 3, no. 1 (September 1, 2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.
Simkin, Lyndon. "Marketing is marketing – maybe!" Marketing Intelligence & Planning 18, no. 3 (June 2000): 154–58. http://dx.doi.org/10.1108/02634500010327944.
Bryan, Gerald O., and Joseph F. Gauff, Jr. "Marketing "Health Care Marketing"." Health Marketing Quarterly 3, no. 4 (August 18, 1986): 11–23. http://dx.doi.org/10.1300/j026v03n04_03.
Montgomery, David C. "Marketing Science, Marketing Ourselves." Academe 89, no. 5 (2003): 36. http://dx.doi.org/10.2307/40253386.
Hugstad, Paul. "Marketing the Marketing Major." Journal of Marketing Education 19, no. 1 (April 1997): 4–13. http://dx.doi.org/10.1177/027347539701900102.
Baker, Michael J. "Marketing is Marketing—Everywhere!" Vikalpa: The Journal for Decision Makers 30, no. 3 (July 2005): 1–10. http://dx.doi.org/10.1177/0256090920050301.
Webster, Frederick E., and Robert F. Lusch. "Elevating marketing: marketing is dead! Long live marketing!" Journal of the Academy of Marketing Science 41, no. 4 (January 29, 2013): 389–99. http://dx.doi.org/10.1007/s11747-013-0331-z.
Abromaitytė-Sereikienė, Laima. "Marketingo etika Lietuvos žiniasklaidoje: žiniasklaidos turinio vadovų ir marketingo / pardavimo vadovų etinių nuostatų palyginimas." Informacijos mokslai 52 (January 1, 2010): 84–95. http://dx.doi.org/10.15388/im.2010.0.3193.
Pedko, I., and V. Hordiienko. "Marketing Research in the Marketing Information System." Economic Herald of the Donbas, no. 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.
Tollin, Karin, and Marcus Schmidt. "Marketing’s contribution from the perspective of marketing executives." Marketing Intelligence & Planning 33, no. 7 (October 5, 2015): 1047–70. http://dx.doi.org/10.1108/mip-07-2014-0136.
Risko, Tünde Csapone, and Troy Wiwczaroski. "From Domestic Marketing through International Marketing to Intercultural Marketing." Economic Affairs 59, no. 3 (2014): 439. http://dx.doi.org/10.5958/0976-4666.2014.00011.4.
Layton, Roger. "Marketing, marketing systems, and the framing of marketing history." Journal of Historical Research in Marketing 7, no. 4 (November 16, 2015): 549–72. http://dx.doi.org/10.1108/jhrm-02-2015-0008.
Budzanowska-Drzewiecka, Małgorzata. "Wyzwania stosowania działań marketingowych poprzez media społecznościowe z perspektywy zintegrowanej komunikacji marketingowej." Zarządzanie Mediami 9, no. 2 (2021): 281–96. http://dx.doi.org/10.4467/23540214zm.21.017.13412.
Gilham, P. R. "MARKETING MODEL - HORTICULTURAL EXPORT MARKETING." Acta Horticulturae, no. 247 (September 1989): 41–44. http://dx.doi.org/10.17660/actahortic.1989.247.4.
Abdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.
Resciniti, Riccardo. "International Marketing or simply Marketing?" MERCATI & COMPETITIVITÀ, no. 3 (September 2017): 7–11. http://dx.doi.org/10.3280/mc2017-003001.
Cousins, Laura. "Marketing Plans or Marketing Planning?" Business Strategy Review 2, no. 2 (June 1991): 35–54. http://dx.doi.org/10.1111/j.1467-8616.1991.tb00151.x.
Zineldin, Mosad. "Beyond relationship marketing: technologicalship marketing." Marketing Intelligence & Planning 18, no. 1 (February 2000): 9–23. http://dx.doi.org/10.1108/02634500010308549.
Morgan, Neil A., Hui Feng, and Kimberly A. Whitler. "Marketing Capabilities in International Marketing." Journal of International Marketing 26, no. 1 (March 2018): 61–95. http://dx.doi.org/10.1509/jim.17.0056.
Levy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (February 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Piercy, Nigel, and Neil Morgan. "Internal Marketing: Making Marketing Happen." Marketing Intelligence & Planning 8, no. 1 (January 1990): 4–6. http://dx.doi.org/10.1108/eum0000000001069.
Foxall, Gordon R., Adrian F. Payne, James W. Taylor, and Grady D. Bruce. "Marketing and Non‐marketing Managers." Marketing Intelligence & Planning 8, no. 1 (January 1990): 21–26. http://dx.doi.org/10.1108/eum0000000001071.
O’Shaughnessy, Nicholas. "The marketing of political marketing." European Journal of Marketing 35, no. 9/10 (October 2001): 1047–57. http://dx.doi.org/10.1108/03090560110401956.
Mandal, Pratap Chandra. "Marketing Information and Marketing Intelligence." International Journal of Business Strategy and Automation 3, no. 1 (January 13, 2023): 1–12. http://dx.doi.org/10.4018/ijbsa.316235.
Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.
Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (October 2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.
VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.
Horvat, Jasna, Nives Tomašević, and Slaven Lendić. "Semiotički marketing Konstantina Ćirila Filozofa." Libellarium: časopis za istraživanja u području informacijskih i srodnih znanosti 2, no. 2 (April 18, 2011): 161–80. http://dx.doi.org/10.15291/libellarium.v2i2.73.
Mushtai, Valentyna. "MARKETING IN TOURISM: NEED, FEATURES AND PERSPECTIVES." Sworld-Us Conference proceedings, usc17-01 (March 30, 2020): 58–62. http://dx.doi.org/10.30888/2709-2267.2023-17-01-005.
Fullerton, Ronald A. "How Modern is Modern Marketing? Marketing's Evolution and the Myth of the “Production Era”." Journal of Marketing 52, no. 1 (January 1988): 108–25. http://dx.doi.org/10.1177/002224298805200109.