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Books on the topic 'Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 December 2024

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1

Seabrook, John. Nobrow: Kulʹtura marketinga. Marketing kulʹtury. Moskva: AdMarginem, 2012.

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2

Bond, Craig A. Controlling marketing: Marketing success through marketing controls. Chicago: Pluribus Press, 1989.

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3

Dallmer, Heinz. Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Wiesbaden: Gabler, 1991.

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4

Kellie, Vincent, Wright Claire, and Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. London: BPP Learning Media, 2008.

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5

Zikmund, William G. Marketing. 3rd ed. New York: Wiley, 1989.

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6

Runia, Peter M., Frank Wahl, Olaf Geyer, and Christian Thewißen. Marketing. München: Oldenbourg Wissenschaftsverlag Verlag, 2011. http://dx.doi.org/10.1524/9783486714531.

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7

Lamb, Charles W. Marketing. 8th ed. Mason, Ohio: Thomson/South-Western, 2006.

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8

Armario, Enrique Martin. Marketing. Barcelona: Ariel, 1993.

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9

Bauer, András. Marketing. [Budapest]: AULA, Budapesti Közgazdaságtudományi Egyetem, 1992.

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10

McDaniel, Carl. Marketing. Boston: Allyn and Bacon, 1987.

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11

Tietz, Bruno. Marketing. Dusseldorf: Werner, 1989.

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12

Jaḱovski, Boško. Marketing. 7th ed. Skopje: Ekonomski fakultet Skopje, 2004.

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13

Helfer, J. P. Marketing. Paris: Vuibert, 1988.

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14

Pettigrew, Denis. Marketing. 5th ed. Montréal: Chenelière/McGraw-Hill, 2004.

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15

Reznik, Galina. Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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Abstract:

The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key success factors. Considerable attention is paid to the concepts of "product", "product", their distinctive features. The essence of product distribution is revealed and the features of marketing logistics as a method of managing product promotion channels are given. The textbook also includes a bibliographic list, questions for self-control, tests, which will allow you to study the course "Marketing" more fully. Meets the requirements of the federal state educational standards of higher education of the latest generation. For bachelors studying in the direction of training 38.03.02 "Management".

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16

Bruhn, Manfred. Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36298-0.

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17

Brieger, Nick. Marketing. Hemel Hempstead: Prentice Hall UK, 1991.

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18

Teigeler, Laura. Instrumente des Online-Marketings. Affiliate-Marketing, e-Mail-Marketing, Virales Marketing. GRIN Verlag GmbH, 2017.

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19

Pride, William M., and O. C. Ferrell. Marketing: Marketing. Houghton Mifflin Company, 2005.

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20

Cantallops, Antoni Serra. Marketing turistico / Touristic Marketing (Marketing Sectorial / Sectorial Marketing). Piramide Ediciones Sa, 2005.

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21

Saiz, Francisco J. Barranco. Marketing Politico/ Political Marketing (Marketing Sectorial/ Sectorial Marketing). Piramide, 2007.

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22

Weinstein, Arnold K. Marketing (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315759067.

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23

Kotabe, Masaaki. Marketing Global Marketing. Limusa, 2002.

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24

Marketing: Marketing-Politik. Springer London, Limited, 2013.

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25

Marketing: Marketing-Politik. Springer London, Limited, 2013.

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26

Marketing and Marketing Assessment (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315765495.

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27

Sewell, J. L. Marketing and Marketing Assessment (RLE Marketing). Taylor & Francis Group, 2014.

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28

Frias, Dolores M. Marketing farmaceutico/ Pharmaceutical Marketing (Marketing Sectorial). Piramide, 2000.

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29

Sewell, J. L. Marketing and Marketing Assessment (RLE Marketing). Taylor & Francis Group, 2014.

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30

Sewell, J. L. Marketing and Marketing Assessment (RLE Marketing). Taylor & Francis Group, 2014.

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31

Bobrow, Edwin E. Marketing Handbook: Marketing Management (Marketing handbook). Irwin Professional Pub, 1985.

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32

Marketing and Marketing Assessment (RLE Marketing). Taylor & Francis Group, 2014.

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33

Mark, Smith. Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing. Guy Saloniki, 2019.

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34

Mittelstaedt, Max. Marketing Management: Stratégie Marketing, Communication et Marketing, Plan Marketing, Marketing Mix Expliquées Simplement. Independently Published, 2020.

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35

NA. Global Marketing & Marketng Plan Hdbk6.0 Pk. Addison Wesley Longman, 2006.

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36

Caballero, Elsa Martinez, and Ana Isabel Vazquez Casco. Marketing De La Moda/ Fashion Marketing (Marketing Sectorial / Sectorial Marketing). Piramide Ediciones Sa, 2006.

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37

Webster, Frederick A. Theory of Marketing Communications; Spatial Marketing Models; Health Care Marketing Management Models and Studies; Miscellaneous Theoretical Marketin (Webster's Comprehensive Marketing Bibliography). Websters Bibliography, 1986.

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38

Emeterio, Angel Agudo San, and Francisco Toyos Rugarcia. Marketing Del Futbol/ Marketing Soccer (Marketing Sectorial). Piramide, 2003.

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39

Piercy, Nigel. Marketing Budgeting (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315763934.

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40

Lyons, John D. Marketing / Essentials of Marketing. Financial Times Prentice Hall, 1998.

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41

Sewell, J. L. Marketing and Marketing Assessment. Taylor & Francis Group, 2015.

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42

Dawson, John A. Marketing Environment (RLE Marketing). Taylor & Francis Group, 2015.

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43

Trigo, Gustavo. Marketing Internacional/international Marketing. Grupo Oceano, 2004.

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44

Piercy, Nigel. Marketing Organisation (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315760612.

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45

O'Shaughnessy, John. Competitive Marketing (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315761718.

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46

Marketing Environment (RLE Marketing). Taylor & Francis Group, 2014.

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47

Marketing 2: Marketing-Politik. Springer London, Limited, 2013.

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48

Marketing Organisation (RLE Marketing). Taylor & Francis Group, 2014.

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49

The Marketing Primer (Marketing). William Heinemann Ltd, 1988.

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50

Lamb, Charles W. Marketing Plan Project- Marketing. Thomson South-Western, 1998.

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