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Books on the topic 'Marketing strategy of the company'

Author: Grafiati

Published: 28 June 2021

Last updated: 6 February 2022

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1

Webber, Jessica Grace. Marketing globally: Which type of strategy should a company choose?. Oxford: Oxford Brookes University, 2004.

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2

Wilkinson, Wesley Martin. A marketing strategy for the Northern Salmon Company Limited, Glenarm, County Antrim. [S.l: The Author], 1991.

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3

Thome, Castro Luciano, and Consoli Matheus Alberto, eds. Marketing methods to improve company strategy: Applied tools and frameworks to improve company's competitiveness using a network approach. New York, NY: Routledge, 2009.

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4

Batkin, T. Strategic marketing plan for Simmons Electronic Percussion Company. Oxford: Oxford Brookes University, 1996.

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5

Neves, Marcos Fava. Marketing methods to improve company strategy: Applied tools and frameworks to improve a company's competitiveness using a network approach. New York, NY: Routledge, 2009.

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6

Latyshova, Lyudmila, Igor Lipsits, Ol'ga Oyner, Svetlana Karpova, Irina Firsova, Svetlana Azarova, Elena Panteleeva, Aleksandr Rozhkov, and Kirill Rozhkov. Customer focus: research, strategy, technology. ru: INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1058297.

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Customer focus is one of the most discussed marketing concepts at the moment. The monograph covers a wide range of issues: from trends in changing culture and consumer needs, the evolution of the concept of customer orientation to tools for assessing customer focus, customer retention technologies, the role of personnel in the formation of a customer-oriented company. Designed for undergraduate, graduate, faculty and anyone interested in marketing.

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7

Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. San Domenico: European University Institute, 2001.

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8

Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. Badia Fiesolana, San Domenico: European University Institute, 2001.

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9

Liu, Huan. Developing marketing strategy for a multinational manufacturing company in China in the late 1990's - Jiangsu Rotam Boxmore. [s.l: The Author], 1998.

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10

Technological and market innovation: Strategies for product and company development. Chichester: Wiley, 1990.

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11

Bishop, Bill. Strategic marketing for the digital age: Grow your company with online and digital technology. Toronto: HarperCollins, 1996.

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12

Burns, Ruth Ann. Updating your company's marketing strategy: Leading marketing executives on examining the effectiveness of current campaigns, implementing new initiatives, and ensuring alignment with corporate objectives. [Boston, Mass.]: Aspatore Books, 2008.

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13

Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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14

Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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15

Thinking out of the box: How to market your company into the future. New York: Wiley, 1997.

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16

Plump, Steven R. Creating a strategic marketing plan for your company: Leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success. [Boston, Mass.]: Aspatore Books, 2006.

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17

Angelos, Stavridis. Strategic marketing plan for Ioannou SA a frozen foodstuff manufacturing company established in Komotini, Greece. Oxford: Oxford Brookes University, 1997.

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18

Slater, Ruth Heather. Strategic marketing and its role in not-for-profit organisations: An analysis of the Teaching Company scheme. Salford: University of Salford, 1996.

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19

Reiman, Joey. The story of purpose: The path to creating a brighter brand, a greater company, and a lasting legacy. Hoboken, N.J: Wiley, 2013.

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20

Day, George S. Peripheral vision: Detecting the weak signals that will make or break your company. Boston, Mass: Harvard Business School, 2006.

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21

D, Hartline Michael, ed. Marketing strategy. 5th ed. Australia: South-Western Cengage Learning, 2011.

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22

D, Hartline Michael, ed. Marketing strategy. 4th ed. Mason, OH: Thomson South-Western, 2008.

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23

D, Hartline Michael, and Lucas George, eds. Marketing strategy. 2nd ed. Fort Worth: Harcourt College Publishers, 2002.

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24

Marketing strategy. Oxford: Butterworth-Heinemann, 1992.

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25

Palmatier, Robert W., and Shrihari Sridhar. Marketing Strategy. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3.

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26

Marketing, Chartered Institute of, ed. Marketing strategy. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

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27

Cadogan, John. Marketing Strategy. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262443.

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28

Ferrell, O. C. Marketing strategy. Fort Worth, TX: Dryden Press, 1999.

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29

Marketing: Principles & strategy. Chicago: Dryden Press, 1990.

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30

Competitive marketing strategy. Englewood Cliffs, NJ: Prentice Hall, 1992.

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31

Marketing planning & strategy. 3rd ed. Cincinnati, OH: South-Western Pub., 1990.

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32

Marketing planning & strategy. 4th ed. Cincinnati, Ohio: College Division, South-Western Pub. Co., 1993.

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33

Douglas, Susan P. Global marketing strategy. New York: McGraw-Hill, 1995.

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34

Marketing planning & strategy. 6th ed. Cincinnati, Ohio: South-Western College Pub., 2000.

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35

W, Palmatier Robert, and Ansary Adel I, eds. Marketing channel strategy. Boston: Pearson, 2015.

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36

Owusu-Bour, Yaw. Creative marketing strategy. Accra, Ghana: Advanced Management and Planning Institute, 1988.

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37

C, Jain Subhash. Marketing planning & strategy. 5th ed. Cincinnati, Ohio: South-Western Pub., 1997.

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38

Webster, Frederick E. Industrial marketing strategy. 3rd ed. New York: Wiley, 1991.

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39

Douglas, Susan P. Global marketing strategy. New York: McGraw-Hill, 1995.

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40

Marketing, Chartered Institute of, ed. Marketing communications strategy. Oxford: Butterworth-Heinemann, 1995.

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41

Keith, Lewis, and Chartered Institute of Marketing, eds. International marketing strategy. Oxford: Butterworth-Heinemann, 1995.

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42

Bradley, Frank. International marketing strategy. New York: Prentice Hall, 1991.

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43

International marketing strategy. 5th ed. New York: FT/Prentice Hall, 2005.

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44

Phillips, Chris. International marketing strategy. London: Routledge, 1995.

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45

International marketing strategy. 4th ed. Upper Saddle River, NJ: Financial Times, 2002.

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46

Neves, Marcos Fava. Marketing Methods to Improve Company Strategy. Routledge, 2010. http://dx.doi.org/10.4324/9780203859865.

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47

Davies, Eric. Marketing strategy and company performance in the UK construction industry. 1987.

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48

Marty, Maud. Introducing and developing strong relationships marketing in the commercial strategy of a company. 1998.

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49

Stanley, Pascal V. F. Study of marketing strategy of Daewoo Motor Company Ltd. within the U.K. car market. 1996.

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50

The New Magnet Marketing: The Fast-Track Strategy for Putting Your Company on Top. Chandler House Press, 1998.

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