Relevant bibliographies by topics / Marketing strategy of the company

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing strategy of the company'

Author: Grafiati
Published: 28 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Marketing strategy of the company"

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Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (December 31, 2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to take the best strategic marketing approach in particular.
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Oliynyk, Anna. "The use of marketing tools for effective marketing strategy development and implementation." Problems of Innovation and Investment Development, no. 19 (May 28, 2019): 4–16. http://dx.doi.org/10.33813/2224-1213.19.2019.1.

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The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, comparison, analysis and synthesis. Previously mentioned methods gave an opportunity to generalize the scientific approaches to the definition of ‘marketing strategy’ category, consider in detail and compare modern marketing tools for effective marketing strategy development and implementation. The results of the work. Marketing strategy development consists of three main stages: determinating of market opportunities, building the strategy itself with the help of STP-analysis (segmentation, targeting, positioning) and shaping the marketing program (4P marketing mix). For each stage of the strategy is determined a range of tools, that company should implement in order to reach an effective marketing strategy. For instance, for the first stage were proposed such strategic planning tools as SWOT-analysis, Porter’s five forces model and 5C-analysis. All tools mentioned above help the company to identify its strengths and weaknesses comprehensively, to understand its consumers, inner business-processes and influence of external environmental factors, which company is not capable of changing. During the second stage (STP-analysis) were offered company positioning tools like the Value Proposition Canvas (by A. Osterwalder) and Bowman’s Strategic Clock. Consequently, using the results of previous stages a company will have enough information for establishing the 4P marketing mix. Conclusions. The use of mentioned above instruments will allow companies to develop marketing strategies more effectively, by focusing on company business issues and, at the same time, carefully considering the main negative and positive points of the product following ongoing consumer needs for the purpose of profit maximization and the company`s performance improvement. Key words: marketing strategy, marketing environment analysis, marketing tools, segmentation, positioning, targeting.
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Zaraswati, Cut, Ujang Sumarwan, and Hari Wijayanto. "MARKETING STRATEGY OF COMMERCIAL HEALTH INSURANCE COMPANY." Indonesian Journal of Business and Entrepreneurship 3, no. 1 (January 28, 2017): 1–13. http://dx.doi.org/10.17358/ijbe.3.1.1.

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Angel, D. "Management Of Change In Company Strategy." Marketing Intelligence & Planning 5, no. 3 (March 1987): 27–32. http://dx.doi.org/10.1108/eb045753.

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Suhandi, Nazori, and Rendra Gustriansyah. "Marketing Strategy Using Frequent Pattern Growth." Journal of Computer Networks, Architecture and High Performance Computing 3, no. 2 (August 5, 2021): 194–201. http://dx.doi.org/10.47709/cnahpc.v3i2.1039.

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The biggest problem faced by printing companies during the Covid-19 pandemic was that the number of orders was unstable and tends to decrease, which had the potential to harm the company. Therefore, various appropriate marketing strategies were needed so that the number of product orders was relatively stable and even increases. The impact was that the company could survive and continued to grow. This study aimed to assist company managers in developing appropriate marketing strategies based on association rules generated from one of the data mining methods, namely the Frequent Pattern Growth (FP-Growth) method. The case study of this research was a printing company where there was no similar research that used a printing company's dataset. This study produced nine association rules that meet a minimum of 25% support and a minimum of 60% confidence, but only two association rules that had a high positive correlation, namely for a custom paper bag and banner products. Therefore, several marketing strategies were suggested that could be used as guidelines for companies in managing sales packages and giving special discounts on a product. The results of this study are expected to trigger an increase in the number of product orders because this study tried to find the right product for consumers and did not try to find the right consumers for a product.
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Burhan, Gilang Fatikhul, and Agus Mansur. "Marketing Strategy Planning Based on Customer Value." PROZIMA (Productivity, Optimization and Manufacturing System Engineering) 4, no. 2 (March 10, 2021): 29–40. http://dx.doi.org/10.21070/prozima.v4i2.1309.

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Determination of marketing strategies is crucial in the process of running a company. The concept of customer value has become increasingly used in marketing strategies and literature in recent years. Understanding customer needs and desires is very important in designing effective market strategies. Strategy makers must consider the complexity of factors when evaluating and choosing marketing strategies. CV Rumah Mesin is a company engaged in the supply and manufacture of various types of machinery. CV Rumah Mesin has difficulty in maintaining sales consistency which has an impact on sales turnover. The purpose of this study is to identify the level of performance and consumer expectations of products and services at CV Rumah Mesin and develop appropriate marketing strategies based on the results of identifying the performance and expectations of consumers. The method used in this research is Modified Servqual and AHP. From the results of the analysis and discussion of research that has been done, it can be concluded that there are several factors that must be improved by the company such as the guarantee of machine products, the safety of machine products, the safety of product shipments, the availability of varied machine products, and the company will never be busy (ignoring ) response from consumers. In marketing its products, company can use the target market segmentation strategy to consumer agencies such as the industry service and the tourism service. Companies can provide responsive post-sale services in providing certain guarantees to consumers in an effort to differentiate from competing companies
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Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (September 2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

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Lugovskaya, O. K., and M. A. Simakina. "THE TRANSFORMATION OF THE MARKETING STRATEGY OF THE TELECOMMUNICATIONS COMPANY." Vestnik Universiteta, no. 4 (May 27, 2019): 35–42. http://dx.doi.org/10.26425/1816-4277-2019-4-35-42.

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The experience of building the marketing strategy by the Russian telecommunications company Tele2 has been considered. Based on the description of the varied stages of the company’s development, the strategic choices of various years has been substantiated. The central point has been focused on determining the position of Tele2 in the telecommunications services market. It has been compared the approach to building the marketing strategy in Tele2 and other market participants. The new step of the company in the creation of the marketing strategy related to solving the problem of saturation of the telecommunications market due to the use of the concept of «Lifestyle enabler» has been analyzed.
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Mohapatra, Subhalaxmi, and Subhadip Roy. "Renault Duster: dusting away competition or facing a dust storm?" Emerald Emerging Markets Case Studies 5, no. 3 (April 16, 2015): 1–9. http://dx.doi.org/10.1108/eemcs-04-2014-0080.

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Subject area The major issues discussed in the case are related to first-mover advantage, segmenting, targeting and positioning and marketing strategy. Study level/applicability The case could be discussed in a postgraduate program for marketing and brand management and also for strategic management. It could also be used for an executive development program for marketing and business strategy. Case overview The present case is on the Renault Duster, a compact SUV (sports utility vehicle) launched by Renault India in 2012. Equipped with attractive design, innovative features and smart technology, the company used buzz marketing and social media marketing to promote the brand. Competitive pricing of Duster attracted both premium hatchback and sedan buyers in India as the company realized both sales and awards. However, sales started declining from the second half of 2013, and competition used both pricing strategy and exhaustive mass media advertising to compete with the Duster. The other cars from Renault India could not replicate the success of the Duster, which was contributing to around 80 per cent of the total sales of the company in India. Renault thus faced the challenge of losing their ground in the Indian market if they could not revive the sales of the Duster. Expected learning outcomes Product differentiation and brand positioning (the case is a good example of first-mover advantage); market segmentation and creating a new segment; branding strategy and the role of marketing communications in the same; analyze the role of a long term growth strategy and how it influences product/marketing strategy (business strategy course); understand the probable threats of business due to overdependence on one product (business strategy course); understand the impact of inter-firm rivalry on brandsuccess (business strategy course). Supplementary materials Teaching notes areavailable for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Abiddin, Moh Zainal, Ilyas Mas’udin, and Dana Marsetiya Utama. "Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS." Jurnal Teknik Industri 18, no. 1 (August 24, 2017): 55. http://dx.doi.org/10.22219/jtiumm.vol18.no1.55-67.

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Marketing is an important activity of the company. The main purpose of company marketing is to increase profit. CV X is a trading company. The company’s problem is the stable product sales. Companies must determine the right marketing strategy. This study uses SWOT analysis to identify factors and formulate appropriate marketing strategies. The TOPSIS method is used to rank alternative marketing strategies. TOPSIS ranking show best and ideal strategy. Based on SWOT analysis are four marketing strategies alternative. the first priority marketing strategy is to expand the product marketing distribution network with a preference value of 0.497962. The second priority marketing strategy is to focus on one of the NPK variants with a preference value of 0.488088. The priority marketing strategy of three is to improve the quality service with a preference value of 0.465217. And four priority marketing strategy is the use of marketing strategy with the value of preference 0.462249.
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Dissertations / Theses on the topic "Marketing strategy of the company"

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Yershova, Anastassiya. "Marketing strategy of the company Quintessentially." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114375.

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The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.
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Fistein, Benjamin. "Designing a Communication Strategy for a Start- Up Company." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-194093.

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This thesis outlines the fundamental theory of setting up a marketing communication strategy in a B2B start-up environment. The objective is to design a communication strategy for a start-up company from scratch, providing a detailed outline of the steps required and considerations to be included, based on the literature from the theoretical part. This thesis serves as a practical guide for the creation of a successful communication strategy in a B2B start-up - a topic which has not been covered sufficiently by academic literature to date. In order to design the promotional strategy, existing literature has been used to set up the theoretical groundwork, industry benchmarking and primary research has been conducted, and secondary research has been performed. As a result, recommendations have been formed, which will be implemented in practice. The implications of this thesis' output will therefore be that the suggestions can be evaluated in retrospect.
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Maliti, Mbulelo Bruce. "Assessing a marketing strategy for an engineering consulting company." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1489.

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The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their own consulting engineering companies. The demand for consulting engineering services was high before the 2010 Fifa World Cup; this changed after the completion of projects that were due for the world cup and some had to close or retrench staff due to scarcity of projects. The completion of 2010 Fifa World Cup projects is not the only challenge faced by the engineering consulting sector; government policies such tendering and procurement procedures that do not acknowledge performance, lack of funding etc. It is therefore important that companies look for better ways of gaining competitiveness in order to get more projects. These companies must not only rely on government projects but do marketing on the private sector as well. The purpose of the research is to assess and develop a marketing strategy for Company X Consulting engineers. A literature study on most successful marketing strategies employed by other service oriented companies was conducted. The literature study also comprised of the perception of marketing amongst consulting engineering companies. From the literature study mentioned above; questionnaires were drawn towards the development of a marketing strategy for Company X consulting engineers. The findings of the questionnaires were analysed and recommendation were made for the development of a marketing strategy for Company X.
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Bartes, Karel. "Marketing Strategy of a Multinational Company for Emerging Markets of CIS States." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2418.

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The saturation of Western markets, strong and predatory competition, and the end of supranational state units, all these factors have contributed to eminent interest of multinational companies in the newly created markets of the Commonwealth of Independent States. For that reason, the thesis discusses marketing theories as well as a wide range of marketing strategies and tools tailored to local specific cosmetics markets based on executed situation analysis.
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Pattararittisak, Pharktanat, and Nicha Chienchiranai. ""Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6308.

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Abstract

 

Date:                              May 21, 2009

 

Program:                                 International Marketing

 

Course name:                  EFO705 Master Thesis

 

Title:                                         Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company

 

Authors:                         Nicha Chienchiranai      851212-T107

                                      Pharktanat Pattararittisak   820930-T251

 

Tutor:                                      Daniel Tolstoy

 

Problem:                        How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?

 

Purpose:                         To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.

 

Method:                           This research is based on qualitative research, using exploratory research method.  The theoretical framework used in the research is E-Marketing Strategy which is developed by the authors with some adaptation from E-marketing Mix Strategy.  The findings were obtained from an in-dept interview as well as second hand sources including Thaiearthtone's website and others.

 

Conclusion:                             With the increased number of e-commerce firm, to be stand out of the crowd is rather difficult for small company like Thaiearthtone especially that the target market are foreigners.  To successfully exploit its opportunity in overseas market, Thaiearthtone could probably take the idea from the authors' own developed E-marketing strategy into consideration, and adapt it to the current situation of the company.

 

Key words:                       E-marketing, E-marketing Strategy, E-commerce, Relationship Marketing and Site Usability

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Veselý, Tomáš. "Proposal for an international Marketing Strategy for a Selected Company." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403840.

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The master’s thesis analyses a selected company operating in the tourism industry. The company has customers from more than five countries and specialises in offering hotel services in the Giant Mountains, especially for Czech, Polish and German clients. The result of this thesis is an international marketing strategy that is in line with current trends in the hotel industry. The secondary objective is to segment current and potential customers by using Google Analytics when preparing international marketing strategy.
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Mitchell, Lorianne D., and Dana Harrison. "The Evolution of Ford Motor Company’s Green Marketing Strategy." Digital Commons @ East Tennessee State University, 2012. https://dc.etsu.edu/etsu-works/8332.

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Gregor, Lukáš. "Zdokonalení firemní marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223480.

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The master’s thesis aim is a proposal of an improvement of the company marketing strategy. The analyzed company is involved in a providing of complex services which correlate with realm of internet presentations, web design, online shops and internet marketing. The theoretical part of the thesis is focused on explaining the problems of marketing, strategy and company business environment, online business and the way to improve company marketing strategy. The analytical part is engaged in analysis from a viewpoint of contemporary strategy, marketing, company operation, market research, business environment and currently offered services. The final part of the thesis includes proposals to improve the company marketing strategy and it mentions effects on current particular factors.
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Chovanec, Marek. "Uplatnění marketingu v řízení sportovního klubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224956.

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The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Ahlstedt, Magnus. "Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-259.

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Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company

Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems.

Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. Implementation should be initiated top-down in order to secure full organisational inertia. The approach should be holistic and tailor-made for each specific organisation. Users should fully integrated in development and implementation.

Suggestions for future research: Supplementary work could be carried out in trying to quantify how a marketing information system affect the new product time to market and the strategic mismatch to real market development, hence the efficiency of such a system. Another question of interest is the organisational inbound resistance to change, how this resistance affect the implementation of a marketing information system and how to overcome the boundaries it poses.

Contribution of the thesis:This thesis contributes with a general framework that sustains the implementation of a marketing information system. It answers the initial questions that a manager has, standing before the possible implementation of such a tool.

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Books on the topic "Marketing strategy of the company"

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Webber, Jessica Grace. Marketing globally: Which type of strategy should a company choose?. Oxford: Oxford Brookes University, 2004.

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Wilkinson, Wesley Martin. A marketing strategy for the Northern Salmon Company Limited, Glenarm, County Antrim. [S.l: The Author], 1991.

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Thome, Castro Luciano, and Consoli Matheus Alberto, eds. Marketing methods to improve company strategy: Applied tools and frameworks to improve company's competitiveness using a network approach. New York, NY: Routledge, 2009.

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Batkin, T. Strategic marketing plan for Simmons Electronic Percussion Company. Oxford: Oxford Brookes University, 1996.

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Neves, Marcos Fava. Marketing methods to improve company strategy: Applied tools and frameworks to improve a company's competitiveness using a network approach. New York, NY: Routledge, 2009.

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Latyshova, Lyudmila, Igor Lipsits, Ol'ga Oyner, Svetlana Karpova, Irina Firsova, Svetlana Azarova, Elena Panteleeva, Aleksandr Rozhkov, and Kirill Rozhkov. Customer focus: research, strategy, technology. ru: INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1058297.

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Customer focus is one of the most discussed marketing concepts at the moment. The monograph covers a wide range of issues: from trends in changing culture and consumer needs, the evolution of the concept of customer orientation to tools for assessing customer focus, customer retention technologies, the role of personnel in the formation of a customer-oriented company. Designed for undergraduate, graduate, faculty and anyone interested in marketing.
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Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. San Domenico: European University Institute, 2001.

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Bakker, Gerben. Selling French films on foreign markets: The international strategy of a medium-sized French film company, 1919-1938. Badia Fiesolana, San Domenico: European University Institute, 2001.

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Liu, Huan. Developing marketing strategy for a multinational manufacturing company in China in the late 1990's - Jiangsu Rotam Boxmore. [s.l: The Author], 1998.

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Technological and market innovation: Strategies for product and company development. Chichester: Wiley, 1990.

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Book chapters on the topic "Marketing strategy of the company"

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Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "Secret Ingredient #4: A Company That Nurtures People—The People Involvement Principle." In Toyota’s Global Marketing Strategy, 75–92. Boca Raton, FL : CRC Press, [2017]: Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-6.

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Sarlis, A. S., D. P. Sakas, D. P. Vlachos, and A. Antoniou. "Instagram Company Page Creation Modeling and Simulation." In Strategic Innovative Marketing, 445–51. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_58.

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Lack, Jonathan H. "How to Develop a More Effective Marketing Strategy." In Plan to Turn Your Company Around in 90 Days, 115–32. Berkeley, CA: Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-4669-5_8.

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Chaldezos, Christos, Damianos Sakas, Nasiopoulos K. Dimitrios, and Despina S. Giakomidou. "Calculating Handling of Company Resources for Establishing an Effective Project Team." In Strategic Innovative Marketing, 369–73. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_49.

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Rawal, Monika, and José Luis Saavedra. "Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 259–60. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_83.

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Morris, Michael H., Jeffrey A. Allen, and Cynthia K. Wagner. "On the Relationship Between Approaches to Marketing Strategy and Company Performance." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference, 108–14. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_28.

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Haikal, MS Mahrinasari, and Ernie Herdrawaty. "Marketing strategy of electronic transaction services at an Indonesian retail company." In The Future Opportunities and Challenges of Business in Digital Era 4.0, 20–23. Leiden, The Netherlands : CRC Press/Balkema, [2020]: Routledge, 2020. http://dx.doi.org/10.1201/9780367853778-05.

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Gkarane, Sofia, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis, and Yannis Vassiliadis. "Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company." In Strategic Innovative Marketing and Tourism, 397–404. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_45.

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Triantafillidou, Amalia, Prodromos Yannas, and Georgios Lappas. "Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece." In Strategic Innovative Marketing and Tourism, 191–98. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_22.

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Joachimsthaler, Erich, Agathe Blanchon-Ehrsam, and Markus Zinnbauer. "Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later." In Marketing Wisdom, 61–80. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-7724-1_5.

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Conference papers on the topic "Marketing strategy of the company"

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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Astratova, Galina, Evgenii Sinicin, Elena Toporkova, Ludmila Frishberg, and Irina Karabanova. "Mechanism of information model development for company brand assessment within marketing strategy." In International Conference on Trends of Technologies and Innovations in Economic and Social Studies 2017. Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/ttiess-17.2017.4.

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Forzoni, Leonardo, Claudio Buffagni, Fabio Nonino, and Alessandro Pompei. "Case Study of a Clinical Marketing Strategy within a Global Diagnostic Imaging Company." In the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3300942.3300953.

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Klímová, Viktorie, and Lucie Herbočková. "Teritoriální marketing v inovativních městech: Případová studie města graz." In XXIV. mezinárodního kolokvia o regionálních vědách. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-52.

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The paper deals with the issue of city marketing. By its nature, this topic is gaining importance worldwide, especially in the practical sphere. The aim of the article is to demonstrate the implementation of marketing activities on the example of a large city, which is considered modern, open, environmentally friendly, and at the same time well-developed. The city of Graz in Austria was chosen for this case study. For this purpose, in-depth desk research was carried out. The city of Graz does not have an explicitly defined marketing strategy, but how it wants to present itself can be deduced from the Smart city strategy. The implementation of marketing activities is entrusted primarily to the municipal company Holding Graz. The main target groups include visitors, residents and businesses. Most of the marketing activities relate to the promotion of the inner city. Graz uses modern marketing tools such as websites, social networks, influencers and events. The city company MCG Graz focuses on organizing events at seven different locations in Graz.
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Winarso, Widi, Rorim Panday, and Adelina Suryati. "Market Segmentation as A Marketing Strategy to Achieve The Market of The Company Market." In International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.1-4-2019.2287266.

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Forzoni, Leonardo, Claudio Buffagni, and Simone Guercini. "Educational Marketing Strategic Approach in a Diagnostic Imaging Company." In the 2018 International Conference. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3300942.3300954.

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Đurica, Maja, Marko Jovanović, Nina Đurica, and Miha Marič. "New Approaches to Measuring Enterprise Performance." In Organizations at Innovation and Digital Transformation Roundabout: Conference Proceedings. University of Maribor Press, 2020. http://dx.doi.org/10.18690/978-961-286-388-3.11.

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The paper describes a strategic shift in the implementation of the business strategy of the company in the modern marketing environment, which is based on abandoning the traditional concept of measuring the performance of the company and applying new (modern) standards. In this regard, the strategic advantages of new multidimensional approaches to measuring enterprise performance are highlighted. Particularly considered is the application of the Balance ScoreCard as a powerful modern tool that helps businesses change their topdown access to information flow.
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Zhou, Zhili. "Marketing Strategy Analysis of SN Audio Company in the Era of Experiencing Economy Under New Retail." In Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccessh-19.2019.318.

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Ozdoeva, Alina, and Denis Seleznev. "Tools for innovation strategies." In International Conference "Computing for Physics and Technology - CPT2020". Bryansk State Technical University, 2020. http://dx.doi.org/10.30987/conferencearticle_5fce2771a37ca5.74416745.

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The current article is devoted to search tools for determining the optimal solution and forming the optimal company strategy for small innovative companies in the business innovation environment of the oil and gas complex. The main area of research in the article is the reasons for the difficulties of innovative Russian entrepreneurship and its entry into the domestic market and work in this market. We also consider tools such as SWIFT-analysis of assessment and forecasting of the company's performance, the portfolio model of BCG (Boston consulting group), a multi-factor matrix for selecting strategies for the most effective planning of the company's activities, as an improved version of the Arthur D. Little model. At the same time, the study revealed that a wider range of project and strategic opportunities for planning and managing a company is formed by the production and economic matrix using SWOT analysis. Thus, based on this study, the following recommendations were formulated for beginning entrepreneurs and developers in the field of innovation: take into account and apply the strategy for small innovative enterprises according to the SWOT analysis for monitoring and forecasting upcoming events (production or economic); use marketing research tools, as well as forms for planning a product plan for the life of the company; take into account that the forecast should be based on strategic analysis, using the optimal method for specific goals, and be the starting point for developing new models and business development plans.
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Ma, Yuming, and Yang Zhao. "Using 4V Theory to Research on Brand Marketing Strategy of Ningxia Xixia Wang Wine Industry Company Limited." In Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/sschd-19.2019.95.

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Reports on the topic "Marketing strategy of the company"

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Lee, Ji Yeong, and Kim K. P. Johnson. Identification with a Socially Responsible Apparel Company: Role of Cause-Related Marketing Strategy in Building Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-838.

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Scott, Paul W. Marketing Strategy for Merchant Shipbuilders. Fort Belvoir, VA: Defense Technical Information Center, January 1995. http://dx.doi.org/10.21236/ada446052.

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/882040.

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Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), April 2006. http://dx.doi.org/10.2172/1219305.

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Rothstein, S. M., and J. M. Fang. Green marketing in the Massachusetts electric company retail competition pilot program. Office of Scientific and Technical Information (OSTI), October 1997. http://dx.doi.org/10.2172/563841.

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Alderman, C. J. Westinghouse Hanford Company recommended strategy for K Basin sludge disposition. Office of Scientific and Technical Information (OSTI), May 1995. http://dx.doi.org/10.2172/80938.

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Zhang, Ruirui, Shan Xue, and Leslie D. Burns. Investigation of Micro-blogging marketing strategy of Fashion brand: via big data and machine learning methodology. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-153.

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Anderson, Erik N. Closing the Discovery Learning Gap: A Leader Development Training Strategy for Company-Grade Officers for the Conduct of Stability and Reconstruction Operations. Fort Belvoir, VA: Defense Technical Information Center, May 2006. http://dx.doi.org/10.21236/ada452245.

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