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Journal articles on the topic 'Marketing strategy of a company'

Author: Grafiati

Published: 4 June 2021

Last updated: 9 February 2022

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1

Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to

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Oliynyk, Anna. "The use of marketing tools for effective marketing strategy development and implementation." Problems of Innovation and Investment Development, no. 19 (May 28, 2019): 4–16. http://dx.doi.org/10.33813/2224-1213.19.2019.1.

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The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, compa

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Zaraswati, Cut, Ujang Sumarwan, and Hari Wijayanto. "MARKETING STRATEGY OF COMMERCIAL HEALTH INSURANCE COMPANY." Indonesian Journal of Business and Entrepreneurship 3, no. 1 (2017): 1–13. http://dx.doi.org/10.17358/ijbe.3.1.1.

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Angel, D. "Management Of Change In Company Strategy." Marketing Intelligence & Planning 5, no. 3 (1987): 27–32. http://dx.doi.org/10.1108/eb045753.

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Suhandi, Nazori, and Rendra Gustriansyah. "Marketing Strategy Using Frequent Pattern Growth." Journal of Computer Networks, Architecture and High Performance Computing 3, no. 2 (2021): 194–201. http://dx.doi.org/10.47709/cnahpc.v3i2.1039.

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The biggest problem faced by printing companies during the Covid-19 pandemic was that the number of orders was unstable and tends to decrease, which had the potential to harm the company. Therefore, various appropriate marketing strategies were needed so that the number of product orders was relatively stable and even increases. The impact was that the company could survive and continued to grow. This study aimed to assist company managers in developing appropriate marketing strategies based on association rules generated from one of the data mining methods, namely the Frequent Pattern Growth

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Burhan, Gilang Fatikhul, and Agus Mansur. "Marketing Strategy Planning Based on Customer Value." PROZIMA (Productivity, Optimization and Manufacturing System Engineering) 4, no. 2 (2021): 29–40. http://dx.doi.org/10.21070/prozima.v4i2.1309.

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Determination of marketing strategies is crucial in the process of running a company. The concept of customer value has become increasingly used in marketing strategies and literature in recent years. Understanding customer needs and desires is very important in designing effective market strategies. Strategy makers must consider the complexity of factors when evaluating and choosing marketing strategies. CV Rumah Mesin is a company engaged in the supply and manufacture of various types of machinery. CV Rumah Mesin has difficulty in maintaining sales consistency which has an impact on sales tu

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Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company." Annals of Agrarian Science 14, no. 3 (2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

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Lugovskaya, O. K., and M. A. Simakina. "THE TRANSFORMATION OF THE MARKETING STRATEGY OF THE TELECOMMUNICATIONS COMPANY." Vestnik Universiteta, no. 4 (May 27, 2019): 35–42. http://dx.doi.org/10.26425/1816-4277-2019-4-35-42.

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The experience of building the marketing strategy by the Russian telecommunications company Tele2 has been considered. Based on the description of the varied stages of the company’s development, the strategic choices of various years has been substantiated. The central point has been focused on determining the position of Tele2 in the telecommunications services market. It has been compared the approach to building the marketing strategy in Tele2 and other market participants. The new step of the company in the creation of the marketing strategy related to solving the problem of saturation of

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Mohapatra, Subhalaxmi, and Subhadip Roy. "Renault Duster: dusting away competition or facing a dust storm?" Emerald Emerging Markets Case Studies 5, no. 3 (2015): 1–9. http://dx.doi.org/10.1108/eemcs-04-2014-0080.

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Subject area The major issues discussed in the case are related to first-mover advantage, segmenting, targeting and positioning and marketing strategy. Study level/applicability The case could be discussed in a postgraduate program for marketing and brand management and also for strategic management. It could also be used for an executive development program for marketing and business strategy. Case overview The present case is on the Renault Duster, a compact SUV (sports utility vehicle) launched by Renault India in 2012. Equipped with attractive design, innovative features and smart technolo

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Abiddin, Moh Zainal, Ilyas Mas’udin, and Dana Marsetiya Utama. "Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS." Jurnal Teknik Industri 18, no. 1 (2017): 55. http://dx.doi.org/10.22219/jtiumm.vol18.no1.55-67.

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Marketing is an important activity of the company. The main purpose of company marketing is to increase profit. CV X is a trading company. The company’s problem is the stable product sales. Companies must determine the right marketing strategy. This study uses SWOT analysis to identify factors and formulate appropriate marketing strategies. The TOPSIS method is used to rank alternative marketing strategies. TOPSIS ranking show best and ideal strategy. Based on SWOT analysis are four marketing strategies alternative. the first priority marketing strategy is to expand the product marketing distr

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Ramos, André Luiz, Otávio Bandeira De Lamônica Freire, and Marcelo Moll Brandão. "Value of the Company and Marketing Metrics." Revista Ibero-Americana de Estratégia 12, no. 4 (2013): 235–60. http://dx.doi.org/10.5585/ijsm.v12i4.2044.

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Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch’s vision (1994), where strategic resources can be tanbigle or intangible, internal or external to the firm, raises a research approach on Marketing and Finance. According to Srivastava, Shervani and Fahey (1998) there are 3 market assets types, which generate firm value. Firm value can be measured by discounted cashflow, compromising marketing activities with value generation forcasts (Anderson, 1982; Day, Fahey, 1988; Doyle

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Pluta-Olearnik, Mirosława, and Magdalena Murzyn. "The Company Marketing Strategy vs their Crucial Success Factors." Marketing i Zarządzanie 44 (2016): 235–44. http://dx.doi.org/10.18276/miz.2016.44-21.

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Meyliana, Meyliana. "Analisa Strategi E-Marketing dan Implementasinya pada Rental Company." Binus Business Review 2, no. 1 (2011): 31. http://dx.doi.org/10.21512/bbr.v2i1.1109.

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Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase compan

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Лукина, Е., and E. Lukina. "Methodical Approach to Developing a Marketing Strategy." Scientific Research and Development. Economics of the Firm 7, no. 1 (2018): 26–36. http://dx.doi.org/10.12737/article_5ad9de218ee196.90014341.

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The dominant paradigm of strategic marketing is increasingly becoming the object of criticism and stimulates alternative approaches to selection or creation of the reference strategy. First of all, it is connected with the development of the resource concept of competitive advantages of enterprises and the new dominant logic of marketing, in which offers an innovative paradigm for managing development of business entities and promoting their products to target markets. The methodical approach for marketing strategy of a company formation, a concept of innovation potential of the company that d

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Irwin, Richard L., Tony Lachowetz, and John Clark. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?" Journal of Management & Organization 16, no. 4 (2010): 550–56. http://dx.doi.org/10.1017/s1833367200001929.

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AbstractIn an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become more prevalent in the corporate marketing toolbox, due to the benefits realized by the sponsoring company, such as switching behavior by a desired consumer segment. The utilization of cause related sport marketing (CRSM) has also increased, as corporate entities position firms with high profile sport entities to obtain certain objectives. Little research has examined the impact of such programs on key business stakeholders, which this survey study attempts to address. Analysis of Varianc

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Irwin, Richard L., Tony Lachowetz, and John Clark. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?" Journal of Management & Organization 16, no. 4 (2010): 550–56. http://dx.doi.org/10.5172/jmo.2010.16.4.550.

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AbstractIn an effort to sustain social responsibility initiatives, cause related marketing (CRM) has become more prevalent in the corporate marketing toolbox, due to the benefits realized by the sponsoring company, such as switching behavior by a desired consumer segment. The utilization of cause related sport marketing (CRSM) has also increased, as corporate entities position firms with high profile sport entities to obtain certain objectives. Little research has examined the impact of such programs on key business stakeholders, which this survey study attempts to address. Analysis of Varianc

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Yonathan, Felix Calvany, Ijlal Setyoviyon, Annisa Alifa Khair, Muhammad Khusni Mubarrok, and Najihah Binti Rosli. "DEVELOPING MARKETING STRATEGY OF PT ANGKASA DWI UTAMA TO AMERICA." International Journal of Applied Business and International Management 2, no. 3 (2018): 71–85. http://dx.doi.org/10.32535/ijabim.v2i3.23.

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PT. Angkasa Dwi Utama, our company has two subsidiaries convinced backpackerjalanjalan.com and tour and travel of Putra Hadi. As we know traveling increasingly in demand by many people and society, but foreigners who are have travelling hobbies, our company can provide tours to several countries in Asia but our company is more concerned to travel in Indonesia. Indonesia has many beautiful spots around the country, but these spots are not published well to the other country. Because of that we use online media for promotion of our business and the hidden beautiful spots in Indonesia, we use web

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Rahayu, Putri Ning. "STRATEGI KOMUNIKASI PEMASARAN OPPO BENGKULU “Studi Deskriptif TSPV dalam Berkomunikasi dengan Promotor OPPO Cabang Bengkulu”." Profesional: Jurnal Komunikasi dan Administrasi Publik 7, no. 1 (2020): 34–42. http://dx.doi.org/10.37676/professional.v7i1.1090.

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Marketing Communication is a form of strategy intended to improve the quality of the company and the limited company's goals. In addition, marketing communication activities are activities that are designed to create structured management and reach the quality of work in company. The research was conducted to find out how the Marketing Communication Strategy for marketing activities in the OPPO Bengkulu Company. The object of this study was carried out to study marketing strategies in marketing activities at the OPPO Bengkulu company. While the research subjects were the OPPO Bengkulu Company

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Чала, Ніна Д., та Ірина В. Архипенко. "СТРАТЕГІЧНИЙ МАРКЕТИНГ ТА ОСОБЛИВОСТІ ЙОГО ВИКОРИСТАННЯ В ДІЯЛЬНОСТІ ВЕЛИКИХ КОМПАНІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 119, № 1 (2018): 65–73. http://dx.doi.org/10.30857/2413-0117.2018.1.7.

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The relevance of the research topic is underpinned by the increasing need for assessing the company competitive position not only inside the market but also within each target segment, in particular, that could be realized through effective use of strategic marketing tool set. The article seeks to provide insights to implementation of strategic marketing tools for business activities of large companies. The evolution of the marketing strategic management concept development has been analyzed. The key factors enhancing the role of strategic marketing in the practice of large companies are inves

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Popescu, Mirona Ana Maria, and Silviu Valentin Miroslav. "Implementing an Online Marketing Strategy for an IT Company." Advanced Engineering Forum 27 (April 2018): 268–73. http://dx.doi.org/10.4028/www.scientific.net/aef.27.268.

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This paper aims to introduce an innovative integrated online feedback tool to gather user-generated information from the online visitors of a company’s website. In this particular example, are presented the benefits of adopting such a tool in the case of an IT company. As growth can be obtained only through customer satisfaction, this tool would enable the Company’s decision-makers to have real-time access to information on their clients’ feedback. With the help of the online reviews, a new kind of marketing and communication emerged, that helps filling the gap between the old traditional revi

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Hartanto, Fenny Widyani, and Maria Yoshephine Dwi Hayu Agustini. "A Thought on Applicability of Sun Tzu’s Strategy on Marketing Strategy." Journal of Management and Business Environment (JMBE) 2, no. 1 (2020): 38. http://dx.doi.org/10.24167/jmbe.v2i1.2621.

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Sun Tzu’s strategy is actually an art of war used by Chinese military under Sun Tzu to win the war. Its application has been widespread beyond the military strategy. It has also been adopted for business strategy. This manuscript is to examine applicability of Sun Tzu’s strategy on marketing. In particularly it examines if Sun Tzu’s strategy can be applied as marketing strategy. Review manuscripts in related topics and a case study on a company are the method for the examination. The result indicates that Sun Tzu’s strategy is applicable in marketing and can be related with specific marketing

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Tarmizi, Tarmizi. "MARKETING STRATEGY TO INCREASE SALES VOLUME." Jurnal Ilmiah Teunuleh 2, no. 2 (2021): 321–28. http://dx.doi.org/10.51612/teunuleh.v2i2.49.

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Competition between entrepreneurs, especially traders in luring consumers so as to increase sales. And one way is to implement a marketing strategy. Marketing strategies must be done effectively so that sales can increase. Marketing activities generally focus on products, pricing, policy ditribusi, and promotional methods that in this case are known as the marketing mix. Marketing mix activities play an important role for the survival of a company. But marketing strategies are sometimes carried out on the basis of conventional economic principles, therefore in this study will be researched abo

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Meshko, Nataliia, and Anastasiia Savinova. "Digital marketing strategy: companies experience during pandemic." VUZF Review 5, no. 4 (2020): 41–49. http://dx.doi.org/10.38188/2534-9228.20.4.05.

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COVID-19 pandemic has brought significant changes, especially regarding the use of digital technologies in the promotion of goods and services. Digital marketing strategies are widespread in various sectors of the world economy. With the use of digital marketing tools, the companies are able to gain real-time consumer insights, to create and to communicate value to consumers more creatively. This scientific research described proposes to determine the feasibility of using a digital marketing strategy in the context of a limited budget, using the example of an IT company. The results of digital

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Meshko, Nataliia, and Anastasiia Savinova. "Digital marketing strategy: companies experience during pandemic." VUZF Review 5, no. 4 (2020): 41–49. http://dx.doi.org/10.38188/2534-9228.20.4.05.

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COVID-19 pandemic has brought significant changes, especially regarding the use of digital technologies in the promotion of goods and services. Digital marketing strategies are widespread in various sectors of the world economy. With the use of digital marketing tools, the companies are able to gain real-time consumer insights, to create and to communicate value to consumers more creatively. This scientific research described proposes to determine the feasibility of using a digital marketing strategy in the context of a limited budget, using the example of an IT company. The results of digital

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Sun, Yinan. "Research on the Relationship between Marketing Strategy and Brand Development of Apparel Companies Based on Data Mining Technology." E3S Web of Conferences 275 (2021): 01062. http://dx.doi.org/10.1051/e3sconf/202127501062.

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The apparel industry is an important part of China’s economy and an important industry that drives the continuous improvement of national living standards. As the size of China’s internal market continues to expand, competition in the apparel industry has become increasingly fierce, making the development of apparel companies face huge challenges. For apparel companies, establishing a brand style that is unique and effective in attracting consumers, along with a sound brand marketing strategy, is a must for apparel companies to survive. This paper takes Company X, which is engaged in the appar

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Arjang, Arjang, Harwin Harwin, Wahyuddin Hamid, and Andi Risma Jaya. "Pelatihan Marketing Strategi Tenaga Pemasaran Guna Pencapaian Target Penjualan." BAKTIMAS : Jurnal Pengabdian pada Masyarakat 1, no. 4 (2019): 212–17. http://dx.doi.org/10.32672/btm.v1i4.1723.

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ABSTRACT Failure to achieve sales targets has implications for not achieving the company's profit targets. The most basic problem, is preparing a plan and a team that will provide a solution to the problem. Marketing strategy training has a fundamental goal of increasing sales and achieving competitive advantage with a sustainable perspective. Marketing strategies include short-term plans and long-term market-oriented marketing activities in order to contribute to the company's goals and marketing objectives. For this reason, PT. Tata Finapedia, a marketing agency services company, built a par

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Arora, Soma. "Micromax Informatics Ltd: Marketing strategy for emerging markets." Emerald Emerging Markets Case Studies 5, no. 5 (2015): 1–22. http://dx.doi.org/10.1108/eemcs-06-2014-0158.

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Subject area Marketing strategy, strategic innovation. Study level/applicability Strategic brand management or marketing strategy courses at MBA level. Case overview It seemed likely that a company with the highest number of product variants would consider product innovation to be its key source of sustenance in a crowded marketplace. Especially so, when the local and global competition was hotting up to a new launch every week. In the case of Micromax, a mobile handset maker from India tried to drive home the point that sustainability in emerging markets did not lie in inventing a new technol

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Katsioloudes, Marios, Jim Grant, and Donelda S. McKechnie. "Social marketing: strengthening company‐customer bonds." Journal of Business Strategy 28, no. 3 (2007): 56–64. http://dx.doi.org/10.1108/02756660710746283.

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Kpekpena, Israel, and Haiyan Hu. "Ghacem in Ghana: marketing cement in a newly competitive environment." CASE Journal 15, no. 5 (2019): 485–502. http://dx.doi.org/10.1108/tcj-01-2018-0016.

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Theoretical basis This case study applies the scanning of marketing environment (i.e. typology of marketing environments); strategic marketing planning process, involving SWOT analysis, growth strategies; and marketing mix (four ps). Research methodology This is modeled as a qualitative study. Primary data were collected through a phone interview with the key informants, and secondary data came from various publications such as government reports, news portals and company websites. Case overview/synopsis Ghacem was the first cement manufacturing company in Ghana and had enjoyed a monopoly for

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Dukoska, Katerina. "MARKETING ACCESS FOR THE GLOBAL MARKET." KNOWLEDGE INTERNATIONAL JOURNAL 30, no. 1 (2019): 209. http://dx.doi.org/10.35120/kij3001209d.

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The company in the global economy is persisting in the production of goods that people want and are able to buy. Accordingly, it is essential to determine the market consumption to gain insight into the company's continued existence and resilience in the event that there is no potential threat to liquidation. Many companies today focus their focus on consumers (or towards the market). This implies that companies focus their activities and products on customer requirements. In general, there are three ways to do this: an approach to consumers, an approach to recognizing market changes and an ap

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Zulkarnain, Deki, Edy Wahyudi, and Sasongko Sasongko. "Integration Strategy of Marketing and Supply Chain PT Semen Indonesia (Persero) Tbk. Holding Company." Regional Dynamic: Journal of Policy and Business Science 1, no. 1 (2020): 48. http://dx.doi.org/10.19184/rdjpbs.v1i1.17830.

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AbstractThis research focuses on exploring the marketing and supply chain integration strategy at PT Semen Indonesia (Persero) Tbk. Holding Company. The status of the state-owned enterprise (SOE) cement industry has dominated the cement market share in Indonesia after the holding strategy, but the data shows that the market share of Semen Indonesia sales has continued to decline. Another problem is that the accumulated cost of revenue has increased sharply, especially since the income growth is not significant, so that gross income has decreased. This research presents integration activities t

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KRFSNIAK, Olena, and Sergey AMONS. "CONCEPTUAL APPROACHES TO THE FORMATION OF THE MARKETING STRATEGY OF THE BEAUTY SUGAR COMPANY ENTERPRISES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 9 (49) (September 25, 2019): 60–69. http://dx.doi.org/10.37128/2411-4413-2019-9-7.

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The conceptual bases of development and realization of marketing strategy of enterprises of beet sugar subcomplex are considered in the article; stages of strategy formation are characterized; the complex of economic and organizational problems of realization of strategic marketing approach in the market of agricultural products is revealed. It is established that the domestic sugar processing industry remains one of the strategically important directions of the agroindustrial complex and today it preserves the prospects of stabilization despite certain problematic aspects in the development o

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Yuliati, Atin, Siti Nur Malihatus, Tri Iis Wardani, Erika Sekar Sawitri, and Siti Maryama. "Efektifitas Pemasaran UKM Berbasis Kayu Limbah: Studi Pada UKM Liidi Furniture Di Kecamatan Serpong, Kota Tangerang Selatan." Indonesian Journal of Economics Application 1, no. 1 (2018): 21–26. http://dx.doi.org/10.32546/ijea.v1i1.165.

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Marketing strategy is a very important thing for a company in which marketing strategy is a way of achieving the goal of a company, no exception, small and medium enterprises. This article reports the results of research marketing practices which is implemented by SMEs and studied their effectiveness. The elaboration of the results is discussed further in this article.

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Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac

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Hidayat, Cecep, Iskandar Putong, and Idi Setyo Utomo. "Corporate Marketing Strategy Model (Case Study in Indonesian Insurance Company)." Advanced Science Letters 21, no. 4 (2015): 913–17. http://dx.doi.org/10.1166/asl.2015.5933.

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This study aims to develop a model of corporate marketing strategy using six indicators of Arthur D Little which uses the company’ financial statements in the insurance field listed in Indonesian Stock Exchange. The number of samples used is equal to the number of population, such as nine companies that are still active in doing trading and reporting the financial statement periodically and published at stock exchange website. By using the interpretation, there are six indicators found as the Corporate Marketing Strategy. The result is standardized using the Zcore methods which are tested by C

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Vrtana, David, and Martina Gogolova. "Marketing strategy applied in the environment of an international company." SHS Web of Conferences 74 (2020): 01037. http://dx.doi.org/10.1051/shsconf/20207401037.

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The escalating trend of globalization makes enterprises increasingly adapt to the international environment. This can be seen as very demanding and diverse. However, there are many multinational corporations currently being active worldwide. Multicultural differences, either the impacts of the economic, political or legal environment can significantly affect the business scope of enterprises in a global environment. For example, gaining and maintaining a competitive advantage worldwide can be an advantage of global action. The subject of the article is an analysis of a company BHP Biliton, whi

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G. Goncharuk, Anatoliy, and Maryna Getman. "Benchmarking to improve a strategy and marketing in pharmaceuticals." Benchmarking: An International Journal 21, no. 3 (2014): 364–85. http://dx.doi.org/10.1108/bij-06-2012-0041.

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Purpose – The paper is devoted to benchmark strategic ideas, organizational culture, marketing business processes and key marketing performance measures of the pharmaceutical companies that operate on Ukrainian pharma market in order to determine the best practices and possibilities of their use for the purpose of improving performance outcomes of companies participating in the research. Design/methodology/approach – The AllFusion Process Modeler 7 software was used for processes modeling. The Balanced Scorecard Designer software was used to create balanced scorecard. The classifier of process

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Zuhdi, Saefudin, and Rini Syarif. "Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan." Jurnal Ilmiah Manajemen Kesatuan 1, no. 1 (2013): 1–12. http://dx.doi.org/10.37641/jimkes.v1i1.250.

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In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010.  The research method used is Descriptive Analysis and SWOT

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Salam, Muhammad Talha. "Web Portals Division in a quandary." Emerald Emerging Markets Case Studies 3, no. 8 (2013): 1–14. http://dx.doi.org/10.1108/eemcs-06-2013-0096.

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Title – Web Portals Division in a quandary. Subject area – Marketing, e-marketing, strategy. Study level/applicability – Suited for final-year undergraduate and graduate courses in marketing strategy, strategic sales management, e-marketing and internet businesses. Case overview – This case follows the evolution of Mech Technologies and Website Portals Division within the company. CEO of the company who was also heading the division was grappling an unprofitable venture. A dilemma of competitors offering free services while his portals were devoid of matching revenue stream added to his woes a

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Ponomarenko, Roman. "THE EVALUATION OF MARKETING ASSETS INFLUENCE ON THE EFFECTIVENESS OF INTERNATIONAL COMPANIES." Management Theory and Studies for Rural Business and Infrastructure Development 38, no. 3 (2016): 281–94. http://dx.doi.org/10.15544/mts.2016.23.

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In the age of total dematerialization of global business the process of international company asset evaluation (especially its financial and managerial aspects) becomes more complex. Taking into account the modern economic context it is harder for professional marketers to asset the potential, strategic output of available company resource management and especially marketing activities. Therefore, this paper addresses the following problem: what are the key prospects of marketing asset usage in the modern strategic management and what is the degree of their influence on the effectiveness of in

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Prymostka, Olena. "Life insurance companies marketing strategy in the digital world." Insurance Markets and Companies 9, no. 1 (2018): 70–78. http://dx.doi.org/10.21511/ins.09(1).2018.06.

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The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number

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Saputro, Septiyan Adi, Eli Mas'idah, and Andre Sugiyono. "MARKETING STRATEGY ANALYSIS USING THE METHOD SWOT AND QSPM IN INDUSTRIAL SCREEN PRINTING INDUSTRIES." Journal of Applied Science and Technology 1, no. 01 (2021): 12. http://dx.doi.org/10.30659/jast.1.01.12-21.

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Omah Sablon is a company engaged in screen printing. As a company engaged in screen printing, Omah Sablon must be more creative in designing and deciding business missions and marketing strategies that will be applied in the field to be able to anticipate various kinds of changes that will occur. Companies can continue to compete and move in the direction of consumer desires, because basically the company's function is to produce goods and services that can be accepted by consumers as well as to meet consumer desires. The number of sales that have not been stable causes the profits obtained by

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Singh, Ramendra, Pramod Paliwal, and Sanjay Sakariya. "Prabhar Oil Company, and distribution challenges in the Indian lubricants industry." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111110672.

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Subject area Marketing-managing customer relationship, market positioning, target marketing, product strategy, distribution, retailing and supply chain management, integrated marketing communications. Study level/applicability Undergraduate and graduate students in international marketing; business administration; strategic decision making and general management courses. Case overview The case study focuses on the current scenario within the Indian automotive lubricants industry, in order to provide an understanding of the marketing challenges, especially in retailing and distribution, faced b

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Roy, Subhadip, and Sunny Bose. "Punascha: marketing strategies of a Bengali publisher." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–18. http://dx.doi.org/10.1108/20450621111186174.

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Subject area Marketing, Marketing environment, Marketing strategy. Study level/applicability Post Graduate (MBA), Executive Education Program. Case overview The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company pe

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Ermakov, Dmitrii Nikolaevich, and Valeriia Vladimirovna Raizman. "Marketing strategy of public joint stock company «United aircraft corporation»." Interactive science, no. 8 (30) (August 17, 2018): 32–37. http://dx.doi.org/10.21661/r-472780.

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Rutkowska-Podołowska, Małgorzata, and Nina Szczygieł. "Company Marketing Strategy from the Perspective of Quality of Life." Studia i Prace WNEiZ 41 (2015): 85–94. http://dx.doi.org/10.18276/sip.2015.41/2-08.

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Kalinin, Oleksandr. "Investment marketing strategy for diversified enterprises." Economic Analysis, no. 29(4) (2019): 146–52. http://dx.doi.org/10.35774/econa2019.04.146.

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Introduction The amount of capital that individual, corporate and institutional investors are willing to invest in certain assets is increasing every year. This leads to a revitalization of entrepreneurial activity and growth of the economy as a whole. It is also very active in creating certain disparities in the distribution of investment flows at the cross-sectoral level. There are industries that perceive investors more positively, and other industries perceive less positively. Among these industries, and even more types of businesses, are diversified companies or conglomerates that are per

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HSU, YEN. "INNOVATIVE PRODUCT DESIGN APPROACHES FOR IMPLEMENTING MARKETING STRATEGY: THE LINKAGE." International Journal of Innovation Management 15, no. 04 (2011): 837–68. http://dx.doi.org/10.1142/s1363919611003581.

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Taiwanese consumer electronic products are favored by consumers globally, owing to the producing industry's ability to rapidly generate innovations. This study examined local consumer electronics industry enterprises for their product marketing strategies adopted to establish market advantage to deal with global competition. For assessing their product innovation approaches to marketing strategy, a questionnaire survey was conducted, and through factor analysis and cluster analysis these companies were classified into four different marketing strategic groups (Market Leader, Market Focus, Mark

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Pizło, Wojciech. "Zastosowanie marketingu internetowego w „Indykpolu"." Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, no. 53 (September 25, 2004): 159–74. http://dx.doi.org/10.22630/eiogz.2004.53.21.

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The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.

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Hendarti, Henny, and Vini Mariani. "Aplikasi Pemasaran Berbasis Web PT XYZ." ComTech: Computer, Mathematics and Engineering Applications 4, no. 2 (2013): 1311. http://dx.doi.org/10.21512/comtech.v4i2.2664.

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Marketing plays an important role in determining the success of a company's sales. Marketing of goods or services over the Internet opens an opportunity for a company to expand the business into new markets, and compete with other businesses in the same field. It is because the internet offers wider selection of good products, service products, and prices. Thus, customers can be sure in choosing and buying of goods and services. For that e-marketing is introduced as an marketing strategy that integrates internet and marketing. A study was conducted to develop e-marketing application for PT XYZ

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