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Journal articles on the topic 'Marketing strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 September 2023

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1

Martínez-Moreno, Omaira C., Yannet Hernández-Ibarra, and Juan C. Sandoval-Zavala. "Implementando Estrategias de mercado ¿Gestión estratégica de marketing o una combinación?" Revista científica anfibios 4, no. 2 (November 10, 2021): 20–28. http://dx.doi.org/10.37979/afb.2021v4n2.91.

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Con los requerimientos del entorno empresarial de ajustarse a las necesidades de sus clientes, resulta imprescindible implementar las estrategias de marketing adecuadas para llegar al público objetivo, sin embargo, esta estrategia puede que requiera esfuerzos de otras dependencias de la organización. Es así que se pretende examinar la relación entre gestión estratégica y marketing en aspectos primordiales como el interfaz entre cuestiones estratégicas y cuestiones de marketing y cómo se gestiona en entornos prácticos, Esta propuesta va dirigida a ejecutivos de empresas, gerentes y académicos de marketing. Para tales fines se plantea una revisión de la literatura en esta temática. Los resultados que contienen están respaldados por información empírica acerca de las perspectivas convencionales sobre el contenido de marketing, gestión estratégica y toma de decisiones, también se discuten los cambios organizativos y los argumentos teóricos que han socavado en estos conceptos

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2

Andreoli, Kathleen G., Jack R. Carollo, and Marian W. Pottage. "Marketing strategies." Nursing Administration Quarterly 12, no. 4 (1988): 5–14. http://dx.doi.org/10.1097/00006216-198801240-00005.

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3

Thompson, Harvey. "Marketing Strategies." Journal of Business Strategy 19, no. 4 (April 1998): 16–21. http://dx.doi.org/10.1108/eb039946.

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4

Swarnakar, Ekta, and Ansari Fayal Shakil. "Marketing Strategies of Coca Cola." International Journal of Research Publication and Reviews 4, no. 6 (June 2023): 177–80. http://dx.doi.org/10.55248/gengpi.4.623.44706.

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5

Keschyan, Nadezhda A. "Territories’ Marketing Strategies." European Journal of Economic Studies 9, no. 3 (September 15, 2014): 150–54. http://dx.doi.org/10.13187/es.2014.3.150.

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6

Micheaux, Andrea. "New Marketing Strategies." Interactive Marketing 1, no. 3 (January 1, 2000): 328–29. http://dx.doi.org/10.1057/palgrave.im.4340042.

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7

Hauser, John R., and Steven M. Shugan. "Defensive Marketing Strategies." Marketing Science 27, no. 1 (January 2008): 88–110. http://dx.doi.org/10.1287/mksc.1070.0334.

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8

Hooley, Graham J., James E. Lynch, and David Jobber. "Generic marketing strategies." International Journal of Research in Marketing 9, no. 1 (March 1992): 75–89. http://dx.doi.org/10.1016/0167-8116(92)90030-o.

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9

Baer, Stephen H. "International marketing strategies." Public Relations Review 17, no. 3 (September 1991): 309–10. http://dx.doi.org/10.1016/0363-8111(91)90026-h.

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10

Shaw, Robert. "Relationship Marketing: Exploring Relational Strategies in Marketing." Interactive Marketing 3, no. 3 (January 1, 2002): 291–92. http://dx.doi.org/10.1057/palgrave.im.4340142.

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11

Gupta, Abhijit. "Rural Marketing in India – Strategies and Perspectives." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2769–73. http://dx.doi.org/10.31142/ijtsrd15686.

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12

Alessandro, Albano, Borzillo Federica, and Schirone Dario. "Business Strategies for a New Marketing Target." International Journal of Advances in Management and Economics 1, no. 5 (September 2, 2012): 99–104. http://dx.doi.org/10.31270/ijame/01/05/2012/15.

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13

Gladka, Olena, and Victoria Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. http://dx.doi.org/10.3846/btp.2019.14.

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The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise’s external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming enterprise’s internal attractiveness as an employer. The choice of strategy is based on the Matrix determining the generalized level of enterprise’s attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of level of enterprise’s attractiveness as an employer internally and externally were developed based on the 7Ps personnel marketing mix. Results of this study have theoretical and practical significance. They can be used as basis for further studies, while developed recommendations can be used by a management team for implementation within an enterprise that seeks to develop its employer attractiveness.

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14

Hauser, John R., and Steven M. Shugan. "Commentary—Defensive Marketing Strategies." Marketing Science 27, no. 1 (January 2008): 85–87. http://dx.doi.org/10.1287/mksc.1070.0341.

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15

Prabhaker, Paul. "Integrated marketing‐manufacturing strategies." Journal of Business & Industrial Marketing 16, no. 2 (April 2001): 113–28. http://dx.doi.org/10.1108/08858620110384141.

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16

Khan, Salman. "Modern Dental Marketing Strategies." Smile Dental Journal 10, no. 1 (March 2015): 10. http://dx.doi.org/10.12816/0017741.

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17

Ashcroft, Linda. "Marketing strategies for visibility." Journal of Librarianship and Information Science 42, no. 2 (February 10, 2010): 89–96. http://dx.doi.org/10.1177/0961000609351365.

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18

Bol, Jennifer L. "Online journal marketing strategies." Learned Publishing 11, no. 1 (January 1998): 33–37. http://dx.doi.org/10.1087/09531519850146643.

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19

W, W. J. "PART III: MARKETING STRATEGIES." Health Marketing Quarterly 2, no. 4 (June 10, 1985): 73. http://dx.doi.org/10.1300/j026v02n04_10.

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20

Jobber, David, and David Shipley. "Marketing-Orientated Pricing Strategies." Journal of General Management 23, no. 4 (June 1998): 19–34. http://dx.doi.org/10.1177/030630709802300402.

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21

Samli, A. Coskun, and James R. Wills. "Global computer marketing strategies." Industrial Marketing Management 18, no. 4 (November 1989): 271–79. http://dx.doi.org/10.1016/0019-8501(89)90005-9.

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22

Calantone, Roger J., and C. Anthony di Benedetto. "Defensive industrial marketing strategies." Industrial Marketing Management 19, no. 3 (August 1990): 267–78. http://dx.doi.org/10.1016/0019-8501(90)90019-r.

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23

Doyle, Peter. "Value-based marketing strategies." Journal of Brand Management 7, no. 5 (May 2000): 317–19. http://dx.doi.org/10.1057/bm.2000.21.

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24

Wells, James H. "Marketing Strategies for Physicians." Plastic and Reconstructive Surgery 80, no. 2 (August 1987): 315. http://dx.doi.org/10.1097/00006534-198708000-00034.

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25

Gunby, Norris White. "Enhancing Marketing Recruitment Strategies." Health Marketing Quarterly 23, no. 2 (December 1, 2005): 31–43. http://dx.doi.org/10.1300/j026v23n02_03.

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26

Tong, Siliang, Xueming Luo, and Bo Xu. "Personalized mobile marketing strategies." Journal of the Academy of Marketing Science 48, no. 1 (October 16, 2019): 64–78. http://dx.doi.org/10.1007/s11747-019-00693-3.

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27

Stephenson, Blair Y. "Critical marketing strategies for the 1990s.Databased marketing and multichannel marketing." Journal of Direct Marketing 3, no. 3 (1989): 34–41. http://dx.doi.org/10.1002/dir.4000030308.

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28

Dligach, Andrii. "Development of marketing strategies in system-reflexive marketing." Technology audit and production reserves 5, no. 4(37) (September 21, 2017): 34–40. http://dx.doi.org/10.15587/2312-8372.2017.113120.

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29

S. Sipho, Makgopa. "Planning of marketing communication strategies by car dealerships." Problems and Perspectives in Management 14, no. 4 (December 23, 2016): 212–20. http://dx.doi.org/10.21511/ppm.14(4-1).2016.10.

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Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emphasis on micro-environmental factors of consideration. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng Province, South Africa was followed. In this paper a qualitative content analysis was used to analyze primary data using Atlas ti version 7 computer software. The results revealed that there are key micro-environmental factors of consideration during the planning of marketing communication strategies and campaigns. Based on the results of this paper, the author provided recommendations to stakeholders in the motor vehicle industry, specifically, car dealerships and future research directions. Keywords: marketing communications, marketing communication objectives, marketing communication strategy, mediatypes, micro-environment. JEL Classification: M31

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30

Grzegorczyk, Wojciech Józef. "New Marketing Concepts in Marketing Strategies on International Markets." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, no. 2 (August 17, 2017): 97. http://dx.doi.org/10.17951/h.2017.51.2.97.

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31

Ajay Tita, Ajay Tita. "Marketing Strategies for Frozen Fish Exporters in India." Indian Journal of Applied Research 3, no. 1 (October 1, 2011): 18–19. http://dx.doi.org/10.15373/2249555x/jan2013/8.

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32

K.GNANAVADIVEL, K. GNANAVADIVEL. "A Study of Small Scale Industries: Marketing Strategies." Indian Journal of Applied Research 4, no. 1 (October 1, 2011): 115–17. http://dx.doi.org/10.15373/2249555x/jan2014/34.

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33

Mehta, Dr Bijal, and Dr Monali Chatterjee. "Role of Communication Strategies in Cause Marketing Initiatives." Indian Journal of Applied Research 4, no. 3 (October 1, 2011): 274–76. http://dx.doi.org/10.15373/2249555x/mar2014/84.

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34

Dhillon, Rati, Bhawna Agarwal, and Namita Rajput. "Experiential marketing strategies used by luxury cosmetics companies." Innovative Marketing 18, no. 1 (February 8, 2022): 49–62. http://dx.doi.org/10.21511/im.18(1).2022.05.

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The evolving needs of the consumers in the luxury cosmetic segment require the firms to pique consumer interest. This forces the firms to keep their focus on providing superior quality products and, at the same time, creating a memorable experience. The study is undertaken to provide a better understanding of experience through emotions. This study aims to investigate the strategies of experiential marketing used by luxury cosmetics companies for influencing consumer perception. Thus, the current study examines empirical studies selected using PRISMA guidelines to formulate a critical review of prevailing literature to arrive at the findings of the study. The results show that strategies such as free samples and exclusive distribution influence the probability of usage of products and cater to consumer expectations of exclusive approaches. In addition, the strategies of the online community, gift promotion, flagship stores, service from experts, and showbiz marketing can be used to create a meaningful brand experience. The brand image creation, stories associated with design, innovativeness, and product exclusivity enable the impactful contribution of experiential marketing. Thus, companies using immersive experience through technology should implement strategies like virtual shopping or event marketing for targeting consumers. In conclusion, the strategy of e-word of mouth using various social media platforms, event marketing, and storytelling have been identified to shape the feeling and experience of a consumer to influence attitude towards online shopping and maintain their engagement after a purchase.

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35

Djurakulovich, Safarov Bakhtior. "STRATEGIES AND DIFFERENCES IN B2B AND B2C MARKETING." International Journal Of Management And Economics Fundamental 03, no. 05 (May 1, 2023): 49–57. http://dx.doi.org/10.37547/ijmef/volume03issue05-07.

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The article classifies B2B and B2C markets and performs their comparative analysis. The target audience of the B2B and B2C market, the specific characteristics of the sale of goods, transactions, distribution channels, customer behavior and their actions in these markets are classified and their distinctive features are studied.

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36

Andjelkovic, Slobodan, Milorad Perovic, and Danijela Ivkov. "MARKETING STRATEGIES IN CONDITIONS OF CRISIS." FBIM Transactions 5, no. 1 (January 15, 2017): 1–12. http://dx.doi.org/10.12709/fbim.05.05.01.01.

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37

Suda, Takanori, and Naoto Onzo. "Digital Innovation Strategies in Mature Markets:." Japan Marketing Journal 40, no. 4 (March 31, 2021): 94–103. http://dx.doi.org/10.7222/marketing.2021.023.

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38

Yannopoulos, Peter. "Marketing Strategies for Radical Innovation." World Journal of Management 9, no. 1 (March 31, 2018): 49–59. http://dx.doi.org/10.21102/wjm.2018.03.91.04.

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39

McKeown, L. "LINKING MARKETING STRATEGIES WITH RESEARCH." Acta Horticulturae, no. 479 (January 1999): 37–42. http://dx.doi.org/10.17660/actahortic.1999.479.1.

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40

Saraswati, Arvind Kumar, Asif Ali Syed, and Shamsher Singh. "Epistemology of Relationship Marketing Strategies." International Journal of Customer Relationship Marketing and Management 9, no. 3 (July 2018): 1–12. http://dx.doi.org/10.4018/ijcrmm.2018070101.

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Relationship marketing strategies are designed to building customer loyalty by providing value to all the parties involved in the relational exchanges. The chosen field for this article was the online travel industry. The Indian online travel industry growing at a steady rate. However, the success of the online travel industry is not guaranteed despite of its significant growth potential in India. Rather, it is contingent upon understanding complex consumer shopping behavior. This article is aimed at exploring the epistemology of relationship marketing strategies, and to assess the extent to which these strategies would benefit online travel industry in retaining their customers. This article is exploratory in nature and is built upon the thorough review of past literature documented in earlier research papers, media articles, news items, and website information. The outcome of the article reveals various strategies that the players of online travel industry may employ to develop long term relationships with their customer.

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41

Xu, Chunxi, Xueyao Jiang, and Xuezi Zhang. "Analysis of Xiaohongshu’s Marketing Strategies." BCP Business & Management 20 (June 28, 2022): 1113–19. http://dx.doi.org/10.54691/bcpbm.v20i.1109.

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In the context of the continuous development of the Internet and the close cooperation of the international economy, Xiaohongshu, as a cross-broad e-commerce company, is exploring its best marketing strategies. This article analyses the threats and drawbacks of Xiaohongshu through SWOT and then put forward related suggestions. While Xiaohongshu is constantly trying new marketing plans, it should also improve and correct the shortcuts to respond to the risk of the competition in the same field and promote its e-commerce to further extension.

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42

Vasylieva, L. Yu. "PHILOSOPHICAL PARADIGMS OF MARKETING STRATEGIES." Perspectives. Socio-political journal, no. 4 (2021): 80–85. http://dx.doi.org/10.24195/spj1561-1264.2021.4.10.

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43

Mauser, Gary A., and Volney Stefflre. "Developing and Implementing Marketing Strategies." Journal of Marketing 53, no. 1 (January 1989): 120. http://dx.doi.org/10.2307/1251530.

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44

Cîrstoiu, Cătălin. "Orthopaedic marketing strategies in Romania." Romanian Journal of Orthopaedic Surgery and Traumatology 4, no. 1 (June 1, 2021): 1–2. http://dx.doi.org/10.2478/rojost-2021-0001.

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45

Hui, Eddie, Joe Wong, and K. T. Wong. "Marketing Time and Pricing Strategies." Journal of Real Estate Research 34, no. 3 (January 1, 2012): 375–98. http://dx.doi.org/10.1080/10835547.2012.12091342.

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46

Eneizan, Bilal, Akram Mohamad Alhamad, Mohd Zukime Bin.Mat Junoh, and Tunku Salha Binti Tunku Ahmad. "Green Marketing Strategies: Theoretical Approach." American Journal of Economics and Business Management 2, no. 2 (June 10, 2019): 77–94. http://dx.doi.org/10.31150/ajebm.vol2.iss2.69.

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Green marketing movement, much as green consumption, reflects businesses’ responsibility toward society to ensure that they conduct their activities in a way that minimizes the negative effects on the environment. Therefore, for the last thirty years green market is the highly discussed topic in the research area. The paper explored issues are linked with the theoretical approach of green marketing strategies with on consumers’ behavioural intention to purchase green product. In addition, to elaborate the importance of green marketing strategies are indicating improvement. The application and mechanics green marketing strategies discussed related to the implementation of the current practices of environmental green product improvement that adopted in firms.

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47

Pathak, Anshuman. "Marketing Strategies for Ayodhya Tourism." PATH : Progressive Approach to Tourism and Hospitality 1, no. 1 (2017): 39. http://dx.doi.org/10.5958/2455-8788.2017.00006.8.

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48

Etuk, Aniebiet. "Is Marketing Strategies Applicable Here?" Greener Journal of Business and Management Studies 5, no. 2 (May 20, 2015): 057–61. http://dx.doi.org/10.15580/gjbms.2015.2.042914211.

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49

CONSTANTINESCU, Victor-George, Iuliana CONSTANTIN, and Catalina Gabriela BELGIU CUREA. "Promotion Strategies in Online Marketing." Logos Universality Mentality Education Novelty: Social Sciences 6, no. 1 (June 30, 2017): 73–82. http://dx.doi.org/10.18662/lumenss.2017.0601.07.

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50

Lui, Tsz-Wai, Gabriele Piccoli, and Blake Ives. "Marketing strategies in virtual worlds." ACM SIGMIS Database: the DATABASE for Advances in Information Systems 38, no. 4 (October 28, 2007): 77–80. http://dx.doi.org/10.1145/1314234.1314248.

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