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1

Gilligan, Colin. Marketing and healthcare organizations. Oxford [England]: Radcliffe Medical Press, 1995.

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2

R, Self Donald, and Busbin James W, eds. Marketing for health and wellness programs. New York: Haworth Press, 1990.

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3

St-Onge, J. Claude. Les dérives de l'industrie de la santé: Petit abécédaire. Montréal: Éditions Écosociété, 2006.

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4

R, Self Donald, ed. Public mental health marketing: Developing a consumer attitude. New York: Haworth Press, 1993.

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5

Pita, Barros Pedro, ed. Health economics: An industrial organization perspective. Milton Park, Abingdon, Oxon: Routledge, 2011.

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6

L, Bistline John, ed. Marketing mental health services to managed care. New York: Haworth Press, 1994.

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7

Burgoyne, Wendy. Ce que nous avons appris: Campagnes de sensibilisation canadiennes importantes à l'égard de l'ETCAF. [Ottawa, Ont.]: Agence de santé publique du Canada, 2006.

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8

1964-, Churchill Craig Farren, Münchener Rückversicherungs-Gesellschaft, Consultative Group to Assist the Poorest. Working Group on Microinsurance., and International Labour Office, eds. Protecting the poor: A microinsurance compendium. Geneva, Switzerland: International Labour Office, 2006.

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9

Bellinaso, Carlos Alberto. A história da propaganda impressa de Santa Maria. Santa Maria, RS: Rio das Letras, 2014.

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10

author, Abrams Michael N., ed. Bringing value to healthcare: Practical steps for getting to a market-based model. Boca Raton: Taylor & Francis, 2016.

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11

1964-, Koivusalo Meri, and Ollila Eeva 1959-, eds. Globalisation, markets, and healthcare policy: Redrawing the patient as consumer. Abingdon, Oxon: Routledge, 2009.

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12

Julian, Mellentin, ed. The functional foods revolution: Healthy people, healthy profits? London: Earthscan, 2001.

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13

Moore, Geoffrey A. Inside the tornado: Marketing strategies from Silicon Valley's cutting edge. New York: HarperPerennial, 1999.

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14

R, Kahle Lynn, ed. Euromarketing and the future. New York: International Business Press, 2003.

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15

K, Mukherjee Sanjib, ed. Managed service restructuring in health care: A strategic approach in a competitive environment. New York: Haworth Press, 1995.

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16

Social Marketing. ABC-CLIO, LLC, 1985.

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17

Social Marketing. Praeger, 1985.

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18

Lowe, Robin, and Colin Gilligan. Marketing and Healthcare Organizations. Taylor & Francis Group, 2018.

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19

Lowe, Robin, and Colin Gilligan. Marketing and Healthcare Organizations. Taylor & Francis Group, 2018.

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20

Lowe, Robin, and Colin Gilligan. Marketing and Healthcare Organizations. Taylor & Francis Group, 2018.

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21

Lowe, Robin, and Colin Gilligan. Marketing and Healthcare Organizations. Taylor & Francis Group, 2018.

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22

Social marketing: New imperative for public health. New York: Praeger, 1985.

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23

MANAGEMENT DE LA SANTÉ, NOUVELLES PERSPECTIVES - Histoire et sciences de gestion - Comptabilité, marketing, logistique. Paris: Editions L'Harmattan, 2007.

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24

Understanding Medical Markets: A Guidebook for Physicians and Health Care Professionals. Amer College of Physician, 2002.

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25

Essentials of Health Care Marketing. Jones & Bartlett Publishers, 2003.

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26

Essentials of health care marketing. Gaithersburg, Md: Aspen Publishers, 1996.

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27

Essentials of health care marketing. 2nd ed. Sudbury, Mass: Jones and Bartlett Publishers, 2006.

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28

Essentials of Health Care Marketing. Jones & Bartlett Learning, LLC, 2021.

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29

Essentials of Health Care Marketing. Jones & Bartlett Learning, LLC, 2016.

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30

Details of the million dollar practice. Silk Pages Pub, 1996.

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31

How to Write a Marketing Plan for Health Care Organizations. Taylor & Francis Group, 2012.

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32

Winston, William. How to Write a Marketing Plan for Health Care Organizations. Taylor & Francis Group, 2012.

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33

Winston, William. How to Write a Marketing Plan for Health Care Organizations. Taylor & Francis Group, 2012.

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34

How to Write a Marketing Plan for Health Care Organizations. Routledge, 2012.

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35

Goldman, Robert L., and Sanjib K. Mukherjee. Managed Service Restructuring: A Strategic Approach in a Competitive Environment (Haworth Marketing Resources) (Haworth Marketing Resources). Haworth Press, 1995.

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36

Les médias et la santé: De l'émergence à l'appropriation des normes sociales. Québec: Presses de l'Université du Québec, 2010.

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37

Martinez-Giralt, Xavier, and Pedro Barros. Health Economics: An Industrial Organization Perspective. Taylor & Francis Group, 2013.

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38

Martinez-Giralt, Xavier, and Pedro Barros. Health Economics: An Industrial Organization Perspective. Taylor & Francis Group, 2013.

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39

Martinez-Giralt, Xavier, and Pedro Barros. Health Economics: An Industrial Organization Perspective. Taylor & Francis Group, 2013.

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40

Martinez-Giralt, Xavier, and Pedro Barros. Health Economics: An Industrial Organization Perspective. Taylor & Francis Group, 2013.

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41

Health Economics: An Industrial Organization Perspective. Routledge, 2013.

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42

Winegar, Norman, William Winston, and John Bistline. Marketing Mental Health Services to Managed Care. Taylor & Francis Group, 2020.

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43

Winegar, Norman, William Winston, and John Bistline. Marketing Mental Health Services to Managed Care. Taylor & Francis Group, 2020.

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44

Ruben, Douglas H., and William Winston. Writing for Money in Mental Health. Taylor & Francis Group, 2021.

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45

Writing for Money in Mental Health. Taylor & Francis Group, 1997.

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46

Writing for Money in Mental Health. Taylor & Francis Group, 2021.

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47

Lefebvre, R. Craig. Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment. Wiley & Sons, Incorporated, John, 2013.

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48

Lefebvre, R. Craig. Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment. Wiley & Sons, Incorporated, John, 2013.

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49

Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment. Wiley & Sons, Limited, John, 2013.

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50

Vitberg, Alan K., and William Winston. Marketing Health Care into the Twenty-First Century: The Changing Dynamic. Taylor & Francis Group, 2014.

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