Journal articles on the topic 'Marketing research'
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Pedko, I., and V. Hordiienko. "Marketing Research in the Marketing Information System." Economic Herald of the Donbas, no. 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.
Full textChao, Paul, Alvin C. Burns, and Ronald F. Bush. "Marketing Research." Journal of Marketing Research 33, no. 1 (February 1996): 121. http://dx.doi.org/10.2307/3152023.
Full textDanna, Denise, and Demetrius Porche. "Marketing Research." Journal for Nurse Practitioners 5, no. 4 (April 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.
Full textAbdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.
Full textLevy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (February 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Full textFurukawa, Ichiro. "Marketing Research Projects." Japan Marketing Journal 39, no. 1 (June 28, 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.
Full textMeghisan, Georgeta-Madalina, and Thierry Burger-Helmchen. "Meta-analysis in marketing research." Innovative Marketing 13, no. 1 (May 12, 2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.
Full textRethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle, and A. Parasuraman. "Marketing Research in a Marketing Environment." Journal of Marketing Research 25, no. 1 (February 1988): 111. http://dx.doi.org/10.2307/3172932.
Full textNancarrow, Clive, Julie Tinson, and Richard Webber. "Roots Marketing: The Marketing Research Opportunity." International Journal of Market Research 49, no. 1 (January 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.
Full textPoddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences." Revista Gestão Inovação e Tecnologias 11, no. 4 (July 10, 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.
Full textYang, Xiaogang. "Education Marketing Research." Theoretical Economics Letters 06, no. 05 (2016): 1180–85. http://dx.doi.org/10.4236/tel.2016.65111.
Full textMoutinho, Luiz, and Alan Mercer. "Implementable Marketing Research." Journal of the Operational Research Society 44, no. 3 (March 1993): 316. http://dx.doi.org/10.2307/2584203.
Full textStewart, David W., and Jagdish N. Sheth. "Research in Marketing." Journal of Marketing Research 29, no. 1 (February 1992): 149. http://dx.doi.org/10.2307/3172500.
Full textStern, Bruce L., Carl McDaniel, and Roger Gates. "Contemporary Marketing Research." Journal of Marketing Research 29, no. 3 (August 1992): 379. http://dx.doi.org/10.2307/3172748.
Full textKatsanis, Lea. "Pharmaceutical Marketing Research:." Journal of Pharmaceutical Marketing & Management 10, no. 4 (March 22, 1996): 251–67. http://dx.doi.org/10.1300/j058v10n04_04.
Full textWilliamson, Nicholas C. "International Marketing Research." Journal of International Business Studies 16, no. 1 (March 1985): 176–78. http://dx.doi.org/10.1057/jibs.1985.15.
Full textPierre, Jean M. "Qualitative Marketing Research." Qualitative Market Research: An International Journal 20, no. 3 (June 12, 2017): 390–92. http://dx.doi.org/10.1108/qmr-03-2017-0068.
Full textMoutinho, Luiz. "Implementable Marketing Research." Journal of the Operational Research Society 44, no. 3 (March 1993): 316. http://dx.doi.org/10.1057/jors.1993.58.
Full textAgrawal, A., J. Basak, V. Jain, R. Kothari, M. Kumar, P. A. Mittal, N. Modani, K. Ravikumar, Y. Sabharwal, and R. Sureka. "Online marketing research." IBM Journal of Research and Development 48, no. 5.6 (September 2004): 671–77. http://dx.doi.org/10.1147/rd.485.0671.
Full textBowen, John T., and Beverley A. Sparks. "Hospitality marketing research." International Journal of Hospitality Management 17, no. 2 (June 1998): 125–44. http://dx.doi.org/10.1016/s0278-4319(98)00014-0.
Full textBijmolt, Tammo H. A., Ruud T. Frambach, and Theo M. M. Verhallen. "Strategic marketing research." Journal of Marketing Management 12, no. 1-3 (January 1996): 83–98. http://dx.doi.org/10.1080/0267257x.1996.9964402.
Full textClarke, Irvine. "Global Marketing Research." Journal of International Consumer Marketing 12, no. 4 (November 16, 2000): 91–111. http://dx.doi.org/10.1300/j046v12n04_06.
Full textRobson, Matthew J. "International marketing research." Strategic Direction 21, no. 6 (June 2005): 30–32. http://dx.doi.org/10.1108/02580540510594174.
Full textSun, Yang, Isaac Cheah, Billy Sung, and Eun-Ju Lee. "Innovative research methodologies in marketing research." Asia Pacific Journal of Marketing and Logistics 32, no. 5 (June 19, 2020): 1001–3. http://dx.doi.org/10.1108/apjml-07-2020-738.
Full textZinkhan, George M., and Rudy Hirschheim. "Truth in Marketing Theory and Research: An Alternative Perspective." Journal of Marketing 56, no. 2 (April 1992): 80–88. http://dx.doi.org/10.1177/002224299205600207.
Full textMadieva, Z. "Organizing Marketing Research and Information on Internet Marketing." Bulletin of Science and Practice 7, no. 4 (April 15, 2021): 332–38. http://dx.doi.org/10.33619/2414-2948/65/38.
Full textBass, Frank M. "The Future of Research in Marketing: Marketing Science." Journal of Marketing Research 30, no. 1 (February 1993): 1. http://dx.doi.org/10.2307/3172509.
Full textBass, Frank M. "The Future of Research in Marketing: Marketing Science." Journal of Marketing Research 30, no. 1 (February 1993): 1–6. http://dx.doi.org/10.1177/002224379303000101.
Full textDominici, Gandolfo, Valeria Tullio, Giuseppe Siino, and Mario Tani. "Marketing Archetypes: Applying Jungian Psychology to Marketing Research." Journal of Organisational Transformation & Social Change 13, no. 2 (May 3, 2016): 109–22. http://dx.doi.org/10.1080/14779633.2016.1192809.
Full textBaron, Steve, A. Parasuraman, and Michael J. Baker. "Marketing Research (2nd Edition)." Journal of the Operational Research Society 43, no. 3 (March 1992): 290. http://dx.doi.org/10.2307/2583723.
Full textCohen, William A., and Jack M. Honomichl. "Honomichl on Marketing Research." Journal of Marketing Research 24, no. 4 (November 1987): 453. http://dx.doi.org/10.2307/3151397.
Full textGentry, James W., and Richard P. Bagozzi. "Principles of Marketing Research." Journal of Marketing Research 32, no. 3 (August 1995): 375. http://dx.doi.org/10.2307/3151988.
Full textKronrod, Ann. "Language Research in Marketing." Foundations and Trends® in Marketing 16, no. 3 (2022): 308–421. http://dx.doi.org/10.1561/1700000069.
Full textStern, Bruce L., Paul E. Green, Donald S. Tull, and Gerald Albaum. "Research for Marketing Decisions." Journal of Marketing Research 26, no. 2 (May 1989): 248. http://dx.doi.org/10.2307/3172616.
Full textValencia, Humberto, Patriya Tansuhaj, Michelle McCann, and Jan van Rees. "Glossary of Marketing Research." Journal of Marketing Research 28, no. 1 (February 1991): 116. http://dx.doi.org/10.2307/3172734.
Full textMcGuire, Christine. "Reviews : Marketing market research." Health Education Journal 50, no. 3 (September 1991): 150–51. http://dx.doi.org/10.1177/001789699105000317.
Full textPerry, Chad. "Case Research in Marketing." Marketing Review 1, no. 3 (September 1, 2000): 303–23. http://dx.doi.org/10.1362/1469347002530790.
Full textChao, Paul. "Book Review: Marketing Research." Journal of Marketing Research 33, no. 1 (February 1996): 121–22. http://dx.doi.org/10.1177/002224379603300116.
Full textBaron, Steve. "Marketing Research (2nd Edition)." Journal of the Operational Research Society 43, no. 3 (March 1992): 290–91. http://dx.doi.org/10.1057/jors.1992.42.
Full textMaurillo, Donna R. "The marketing research guide." Public Relations Review 24, no. 2 (June 1998): 252–53. http://dx.doi.org/10.1016/s0363-8111(99)80057-5.
Full textHarris, Jennifer. "Essentials of Marketing Research." Australasian Marketing Journal (AMJ) 12, no. 2 (January 2004): 73–75. http://dx.doi.org/10.1016/s1441-3582(04)70101-9.
Full textButtle, Francis. "The marketing research process." International Journal of Hospitality Management 5, no. 4 (January 1986): 218–19. http://dx.doi.org/10.1016/0278-4319(86)90028-9.
Full textDone, Derek E. "Research in international marketing." Long Range Planning 19, no. 6 (December 1986): 147–48. http://dx.doi.org/10.1016/0024-6301(86)90116-0.
Full textBagozzi, Richard P. "Neuroscience in Marketing Research." Marketing ZFP 32, JRM 1 (2010): 7–17. http://dx.doi.org/10.15358/0344-1369-2010-jrm-1-7.
Full textGupta, Dinesh K., B. M. Gupta, and Ritu Gupta. "Global library marketing research." Library Management 40, no. 3/4 (March 11, 2019): 251–61. http://dx.doi.org/10.1108/lm-05-2018-0039.
Full textSagan, Adam. "Causality in Marketing Research." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 38 (2015): 273–84. http://dx.doi.org/10.18276/pzfm.2015.38-25.
Full textCarson, David. "Trends of Marketing Research." Marketing Intelligence & Planning 7, no. 9/10 (September 1989): 17–24. http://dx.doi.org/10.1108/eum0000000001055.
Full textGourley, David R., and Annette García Sehorn. "Marketing Research in Hospitals." Journal of Hospital Marketing 11, no. 1 (October 8, 1996): 19–34. http://dx.doi.org/10.1300/j043v11n01_03.
Full textPerry, Chad, and Evert Gummesson. "Action research in marketing." European Journal of Marketing 38, no. 3/4 (March 2004): 310–20. http://dx.doi.org/10.1108/03090560410518567.
Full textSaunders, John, and Nick Lee. "Whither research in marketing?" European Journal of Marketing 39, no. 3/4 (March 2005): 245–60. http://dx.doi.org/10.1108/03090560510581755.
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