Journal articles on the topic 'Marketing research Australia History'
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Crawford, Robert, and Matthew Bailey. "Speaking of research: oral history and marketing history." Journal of Historical Research in Marketing 10, no. 1 (February 19, 2018): 107–28. http://dx.doi.org/10.1108/jhrm-02-2017-0007.
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Purpose The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property. Design/methodology/approach This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day. Findings The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods. Originality/value Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.
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Khamis, Susie. "The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 358–74. http://dx.doi.org/10.1108/jhrm-06-2014-0015.
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Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations. Design/methodology/approach This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and television), promotional materials, rare press clippings and company memos/briefs, which were loaned to the author for the purposes of this research by Unilever Australasia (Sydney, Australia); contemporary press reports that document popular reactions to the rapid globalization of the Australian economy in the early 1990s; and biographies of key personnel and organizations. Findings Despite its gradual takeover by a multinational corporation, the Bushells brand was marketed in ways that evoked an “authentic” and nostalgic nationalism through imagery that drew on the nation’s rural past, reproduced a rustic aesthetic and sentimentalized a pre-globalized era. Originality/value This article constitutes original interdisciplinary analysis of how one of Australia’s most iconic and historically dominant brands (Bushells Tea) was marketed during one of the most tumultuous periods in its history. Through examination of rare archival material and contemporary press reports, the analysis makes a valuable contribution to the understanding of brand marketing history in Australia.
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Bailey, Matthew. "Written testimony, oral history and retail environments." Journal of Historical Research in Marketing 7, no. 3 (August 17, 2015): 356–72. http://dx.doi.org/10.1108/jhrm-10-2014-0032.
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Purpose – This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development. Design/methodology/approach – Written testimonies by consumers were gathered using a qualitative online questionnaire. The methodology is related to oral history, in that it seeks to capture the subjective experiences of participants, has the capacity to create new archives, to fill or explain gaps in existing repositories and provide a voice to those frequently lost to the historical record. Findings – The written testimonies gathered for this project provide an important contribution to the understanding of shopping centers in Australia and, particularly Sydney, during the 1960s, the ways that they were envisaged and used and insights into their reception and success. Research limitations/implications – As with oral history, written testimony has limitations as a methodology due to its reliance on memory, requiring both sophisticated and cautious readings of the data. Originality/value – The methodology used in this paper is unique in this context and provides new understandings of Australian retail property development. For current marketers, the historically constituted relationship between people and place offers potential for community targeted promotional campaigns.
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Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (October 20, 2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.
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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising. Practical implications The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication. Originality/value This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.
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Ellis, Robert B., and David S. Waller. "Marketing education at the University of Melbourne." History of Education Review 46, no. 1 (June 5, 2017): 95–106. http://dx.doi.org/10.1108/her-12-2015-0030.
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Purpose The purpose of this paper is to analyse the early days of marketing education by observing the first “Marketing” subject in Australia, which was taught at the University of Melbourne, and comparing elements of the early subject to the introductory Marketing subject of today. Design/methodology/approach The information used for this study was obtained from material in the University of Melbourne Archives, including calendar entries, subject descriptions, and university announcements, as well as from interviews and correspondence with various people including those in academic and administrative positions, and former students. Findings The origins of university-level marketing education in Australia can be seen to have been shaped by several influences, including: the external environment of the country at that time; the areas of interest of academic staff; the availability of teaching material – textbooks, academic articles, appropriate case studies, academic research papers, etc.; the academic staff and teaching materials from the USA; and the extent to which the supporting technology of marketing had changed. Practical implications By observing the development in marketing education over the years, from its beginnings in Australia at the University of Melbourne, this paper shows changes in the content which assists in the understanding of what has led to how marketing is taught in Australasian universities and colleges today. Originality/value Marketing education research usually focusses on what is happening at the moment, so the value of this study is that it is one of the few that looks at marketing education from a historical perspective.
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Crawford, Robert. "Seeing the Bigger Picture: Why Market Research History Matters?" International Journal of Market Research 64, no. 2 (January 22, 2022): 187–99. http://dx.doi.org/10.1177/14707853211067701.
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Market researchers and the market research industry more generally have paid little attention to the history of market research. This inattention to the past has not only resulted in a significant gap in our knowledge of market research and history more generally, it has also obscured the benefits that can be derived from an understanding of history. Using letters, reports and survey contained in the Ashby Research Service archive at the State Library of New South Wales in Australia, this article seeks to illustrate the benefits to be derived from undertaking historical research on market research and those involved in the market research business. By examining some of the cultural factors informing market research business practices and the ways that the marketing and the media industries have interacted with market researchers, this article not only takes step in addressing the gap in our knowledge of market research history, it also demonstrates the relevance and importance of market research history for business and marketing historians and, indeed, market research scholars and practitioners.
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Miller, Dale, and Bill Merrilees. "Department store innovation: David Jones Ltd., Australia, 1876-1915." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 396–415. http://dx.doi.org/10.1108/jhrm-01-2014-0001.
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Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to examine complex retail innovation. The study adopts a longitudinal design with the focus on a single firm, which met the inclusion criteria. Data collection was predominately from company archival materials and publicly available documents, including newspapers. Findings An in-depth analysis of two complex innovations demonstrates the retailer’s successful management of both marketing exploration (innovation) and marketing exploitation of that innovation. Effective marketing requires operational, tactical marketing exploitation to dovetail marketing exploration. Research limitations/implications The study is limited to one successful department store. Notwithstanding, there are expectations that the lessons extend to many other retailing organizations. Practical implications The practical relevance is clear, with the emphasis on retail innovation (and especially complex innovation) as a basis for both surviving and thriving in an ever-changing marketing environment. Originality/value The use of a complex innovation approach is a novel way of examining marketing history. The study concludes that both marketing exploration and marketing exploitation are essential for retail longevity.
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Dickenson, Jackie. "The Woman’s Budget Bureau: friendship and consumption in Australia." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 434–51. http://dx.doi.org/10.1108/jhrm-08-2014-0024.
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Purpose This paper aims to reveal the marshalling of an emotion – loneliness – over time for the construction of relationships between advertisers and consumers between 1909 and 1934, paying attention to the shifting contexts in which these relationships were built, maintained and extended. It also draws attention to the ways in which advertising and marketing work in society, and advances the understanding of the development of consumer culture in Australia. Design/methodology/approach The paper uses textual analysis of letters from readers and editorial content published in the magazine over a 25-year period, supplemented by material from newspapers and memoirs. Findings The paper reveals how a women’s magazine marshalled the loneliness of Australian women, especially rural Australian women, to attach them to the magazine and its advertisers. Over 25 years, the magazine editors built a reservoir of trust between readers and the magazine. When the economy turned, this reservoir could be drawn upon to maintain reader attachment and maximise sales. Research limitations/implications This paper examines the use of emotion in just one magazine. A comparative study would be beneficial to see whether this exploitation of emotion was widespread. Practical implications The paper suggests the importance of emotion as a tool for attaching consumers to brands and for maintaining that attachment through financial difficulties. Originality/value This paper supports the turn to the study of emotion in history and, specifically, in the development of consumer culture.
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Sinclair, John, and Barry Carr. "Making a market for Mexican food in Australia." Journal of Historical Research in Marketing 10, no. 2 (May 21, 2018): 175–90. http://dx.doi.org/10.1108/jhrm-07-2017-0042.
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PurposeThe purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any geographical contiguity, historical connection or cultural proximity between Australia and Mexico.Design/methodology/approachThe paper traces how the particularities of direct cultural contact, interpersonal networks and grass-roots entrepreneurism can open up new markets, and how the ground is, thus, prepared for subsequent large-scale international corporate entry to those markets. This research is based on interviews with key figures in the development of the Mexican food industry in Australia, interpreted in terms of the extant literature on cultural globalisation. The first-hand accounts of these participants have been interpreted in the light of available secondary sources and relevant theory.FindingsThe most striking theme to emerge in the study is the relative absence of Mexicans, or even Mexico-experienced Australians, in the making of a market for Mexican food in Australia. Rather, initially, Americans were prominent, as entrepreneurs and in forming a consumer market, while in later decades, entrepreneurs and consumers alike have been Australians whose experience of Mexican food has been formed in the United States, not Mexico. The role of hipster subculture and travel is seen as instrumental. Also of interest is the manner in which the personal experiences and interrelationships of the Americans and Australians have shaped the development of the Mexican food industry. This is not to ignore the much more recent participation of a new wave of immigrants from Mexico.Research limitations/implicationsWhile the scope of the study is national, the sharper focus is on the experience of Melbourne; it would be useful for future researchers to investigate other major cities, even if Melbourne has been the most pivotal of Australian cities in the history of Mexican food in Australia. The study has conceptual and theoretical implications for debates around cultural globalisation and “Americanisation”.Originality/valueThe paper provides a close-grained and suitably theorised account of how a particular consumer trend has become extended on a global basis, with particular attention to both individual experience and agency, and corporate activity.
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Valenzuela Fernandez, Leslier Maureen, Carolina Nicolas, José M. Merigó, and Francisco-Javier Arroyo-Cañada. "Industrial marketing research: a bibliometric analysis (1990-2015)." Journal of Business & Industrial Marketing 34, no. 3 (April 1, 2019): 550–60. http://dx.doi.org/10.1108/jbim-07-2017-0167.
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PurposeThe purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the period from 1990 to 2015.Design/methodology/approachBibliometric methodology is adopted, focusing on the most productive and influential countries and universities within this discipline, for the scientific community analyzing journals listed in the Web of Science (WoS) database from 1990 to 2015 and is supplemented by using VOS viewer to graph the existing bibliometric networks for each and every variable.FindingsEvidence that the USA and UK remain leaders in the investigation of industrial marketing research. Finland stands at the third place, leaving Australia and Germany behind. In reference to the universities, Michigan State University ranks as the leader.Research limitations/implicationsThe process of data classification originates from WoS. Moreover, to provide a comprehensive analytical scenario, other factors could have potentially been considered such as the editor’s commitment to leading journals, to partnerships and conferences, as well as other databases.Originality/valueThis paper takes into account alternative variables that have not been previously considered in previous studies, such as universities and countries in which the transcendental contributions to this field have taken place, providing a closer look, which gives rise to further discussions and studies with more detail to the history of this science in the future.
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White, Leanne. "“It’s time”: revolution and evolution in Australian political advertising." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 375–95. http://dx.doi.org/10.1108/jhrm-08-2015-0034.
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Purpose The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication. Design/methodology/approach This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement. Findings This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored. Originality/value The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.
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Patel, Yesha, Amit A. Patel, and Ravish J. Patel. "A Comparative Study of Biologic Regulation in US, Canada, Australia, Europe and Singapore." International Journal of Drug Regulatory Affairs 10, no. 2 (June 19, 2022): 28–34. http://dx.doi.org/10.22270/ijdra.v10i2.518.
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Extensive research in chemistry, manufacturing, controls, preclinical science, and clinical trials is required when developing a novel biological medication. Drug reviewers in regulatory bodies throughout the world and all regulatory bodies are entrusted with determining whether research evidence establishes new drug product safety, effectiveness, and quality control in order to protect public health. Among the world every province has its own regulatory organization in charge of enforcing laws and regulations and developing guidelines for drug marketing. There are some particular requirements sets by regulatory authority that must be satisfied when submitting in the particular nation. The world is split into various approval procedures, it is pivotal for manufacturers to carefully assess market interest, expenditures, target zones, and regulatory standards before establishing biologics. Despite the existence and widespread adoption of an ICH-CTD standard format, some limitations are included. This article discusses the comparison considerations used for biological product approval in the United States, Canada, Europe, Australia, and Singapore.
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Buultjens, Jeremy, and Grant Cairncross. "Event tourism in remote areas: an examination of the Birdsville Races." Journal of Place Management and Development 8, no. 1 (March 9, 2015): 69–84. http://dx.doi.org/10.1108/jpmd-07-2014-0010.
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Purpose – The purpose of this paper was to examine the direct economic and social benefits accruing from the Birdsville Races. The paper also explores how strategic place marketing has been used to shape the image of the destination, and how this has provided a boost to tourism visitation to periods outside of the event. Design/methodology/approach – This study was based around a textual analysis of online discourse, interviews with local residents and business owners and a survey of visitors. Findings – The data indicate that the Races make a solid contribution to the local, regional and state economy; however the local economic benefits are relatively limited due to the high level of leakages. It is also clear that the Races provide important social benefits by generating a strong sense of history, togetherness and engagement among the local community. Another important benefit is the national and international exposure the event receives, enabling the generation of additional economic benefits. Research limitations/implications – The practical implications of this study are that regardless of its size and/or location, the staging of a high-quality event or festival can help a destination to market itself effectively, both nationally and internationally. This exposure will generate additional benefits to the destination, region, state and nation. A successful event can also enable a destination attract substantial government funding that can further enhance the event experience. Originality/value – This paper illustrates that an event hosted in a very remote destination in outback Australia can provide direct benefits as well as indirect benefits. Place marketing can also allow the generation of an “iconic” image for a destination.
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Ivanova, Elena A. "Past, Present and Future of Libraries in the Mirror of Rumyantsev Readings — 2019." Bibliotekovedenie [Library and Information Science (Russia)] 68, no. 4 (August 27, 2019): 435–47. http://dx.doi.org/10.25281/0869-608x-2019-68-4-435-447.
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International scientific and practical conference “Rumyantsev readings — 2019” was held on April 23—24 in the Russian State Library. The conference covered a wide range of issues: “Libraries and museums in the context of history”; “History of the Russian State Library”; “Disclosure of universal and specialized collections of libraries: forms and methods”; “Future of libraries: evaluations, studies, forecasts”; “Libraries as centres of information-bibliographic activities”; “Library collections and library-information services in the age of electronic communications”; “Professional development of library staff: demands of time. Library as educational centre”; “International cooperation of libraries. Library as a platform for intercultural dialogue”. The conference was attended by specialists from libraries, museums, archives, universities and research institutes, representatives of professional associations and organizations from various regions of Russia and from Australia, Belarus, Kazakhstan, Latvia, the United States of America, Tajikistan and Ukraine. Among the sections and round tables of “Rumyantsev readings” were both traditional, held within the framework of the conference on annual basis, and timed to the memorable dates and visits of foreign colleagues of the year. In 2019, the following sections were held: “Art editions in the collections of libraries: issues of study, preservation and promotion”, “Library classification systems”, “Rare and valuable books, book monuments and collections”, “Manuscript sources in the collections of libraries”, “Specialized collections in libraries”, “Collectors, researchers, keepers. Libraries in the context of history”, “Continuing education as a competence resource of library staff”, “Theory and practice of librarianship development at the present stage”, “Library digitalization: trends, problems, prospects”, “Effective library management: problems and solutions. (Pre-session meeting of the 32nd Section of the Russian Library Association on library management and marketing)”. Seminar from the series “Role of science in the development of libraries (theoretical and practical aspects)” “N.M. Sikorsky: scientist, organizer of book science and librarianship. To the 100th birth anniversary” took place. There were organized Round tables: “The new National standard for bibliographic description GOST R 7.0.100—2018 in the modern information environment”, “Library terminology in the context of digital space”, “Cooperation of libraries of the CIS countries: strategic directions”, “Flagship projects that shape the future of libraries”. The growing number of participants, the breadth of topics, the steady interest of specialists in traditional sections and the annual organization of new events in the form and content of the “Rumyantsev readings” allow the conference to stay among the largest scientific and practical events of library research in the country. The search for new topics and the introduction of topical issues on the agenda contribute to both activation of historical research and the search for ways of innovative development and intercultural interaction.
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Widing, Robert E. "Marketing Research in Australia and New Zealand." Australasian Marketing Journal (AMJ) 8, no. 2 (January 2000): 59–62. http://dx.doi.org/10.1016/s1441-3582(00)70191-1.
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Campbell, Craig. "History of Education Research in Australia." Espacio, Tiempo y Educación 3, no. 2 (July 18, 2016): 3. http://dx.doi.org/10.14516/ete.2016.003.002.000.
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History of education research has flourished in Australia since the 1960s. However, fewer university appointments in recent years suggest that a decline will soon occur. Nevertheless, research over the previous fifty years has produced much excellent work, following three significant historiographical trends. The first is the dominant Anglo-Empirical Whig tradition, which has concentrated on conflicts between church and state over schooling, and the founders and establishment of schools and public school systems. The second arose from social history, shifting the focus of research onto families, students and teachers. However, the concentration on the social class relations of schooling was eventually overtaken by substantial studies into gender relations. In more recent times, cultural studies and the influence of Foucault have been responsible for new research questions and research, marking a new historiographical trend. A survey of topics for which more research is required concludes the editorial, not least of which is the history of Indigenous education.
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Michael, Noela, Reynold James, and Ian Michael. "Australia’s cognitive, affective and conative destination image: an Emirati tourist perspective." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 36–59. http://dx.doi.org/10.1108/jima-06-2016-0056.
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Purpose The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[1] from the United Arab Emirates (UAE). Design/methodology/approach A qualitative methodology was used to understand the cognitive, affective and conative images of Australia. A structured categorisation matrix was used to analyse the data so that only aspects fitting the matrix were selected. Findings Within the cognitive variable, Australia was found to be pleasant, family oriented, a fun place, laid back and the local people friendly. From an affective factor perspective, Australia was seen as being exciting, because of the variety of activities available for these tourists. Exciting was expressed by words like fantastic, amazing and extreme experience. In terms of the conative variable most of the Emirati tourists expressed strong feelings to go back to Australia and to even re-visit with friends. They also mentioned that they would recommend Australia to family and friends. Research limitations/implications A limitation of this study was that our sample comprised informants mainly from the Emirates of Abu Dhabi and Dubai, the two largest Emirates of the nation. The study offers destination marketing organisations’ (DMOs) insights into Emirati travellers’ perceptions about Australia, which would benefit destination marketing. Originality/value This study examines the under researched area of how Australia – with its liberal Western culture – could be better marketed to the growing numbers of culturally conservative, high spending Emirati outbound tourists from the officially Islamic UAE, and also more generally to the socio-culturally homogeneous Gulf Cooperation Council region that the UAE is part of. Whilst destination image is an intensively analysed topic within the realm of tourism research, and reportedly a powerful influence on destination choice, the extant literature on how Australia is perceived as a travel destination by Emiratis is scant. For DMO’s attempting to attract wealthy Emirati tourists into Australia, this research is valuable and timely, as several Emiratis are seeking newer travel destinations away from the Western hemisphere, where the general anti-Arab/Islamic sentiments are currently quite strong.
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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.
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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.
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DUYGUN, Adnan, and Süleyman Ahmet MENTEÅž. "THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING." TURKISH JOURNAL OF MARKETING 4, no. 1 (May 12, 2019): 1–10. http://dx.doi.org/10.30685/tujom.v4i1.40.
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This study aims to present a bibliometric analysis of the research papers published in the European Journal of Marketing (EJM) from the year 2008 to 2017. According to results, 762 research papers were published in the European Journal of Marketing from the year 2008 to 2017. The distribution of top three subjects is as follows; product and branding (148 papers, 19.42%), marketing communications (119 papers, 15.62%) and consumer behaviour (109 papers, 14.30%). The top three article contributing countries are the UK, Australia, and the USA. The results also exhibit that most of the research papers (543 papers, 71.26%) have 51 or more references. Finally, approximately half of the research papers (352 papers, 46.20%) are cited up to ten times. The results are important for the guidance of academicians and researchers who study in marketing.
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Maras, Steven. "Screenwriting research in Australia: A truncated (pre)history." Journal of Screenwriting 12, no. 2 (June 1, 2021): 179–202. http://dx.doi.org/10.1386/josc_00059_1.
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Recent years have seen a growing interest in the history of fields of study and academic disciplines. While recognizing a number of limitations, this article explores the emergence of screenwriting research in Australia. It addresses the question of what were the cultural conditions that gave rise to contemporary screenwriting research in Australia. The article discusses three key factors: firstly, long-standing policy settings around cultural identity and content in film and television; secondly, active debates around ‘screen culture’ that have given discussions of the place of culture and story special prominence and contributed to awareness of questions of cultural ‘value’, and conventional separations of production and consumption; thirdly, the rise of film studies in the 1970s, which gave ferment to research into narrative and story forms. My goal is to capture some of the contextual features that are important to an understanding of screenwriting research in this period and geography, and to suggest that screenwriting research emerged as intellectual attitude and area of interest that eventually crystallized as part of a more formalized arena of study in the later 2000s.
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Firat, A. Fuat. "Marketing challenges: a personal history." Journal of Historical Research in Marketing 6, no. 3 (August 18, 2014): 414–29. http://dx.doi.org/10.1108/jhrm-11-2013-0062.
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Purpose – The purpose of this paper is to explore the challenges that have faced and do now face marketing scholars through the lens of one scholar who entered the field in early 1970s and who continues to observe the developments in the world and in the disciplines of marketing and consumer research. Design/methodology/approach – Historical journey through the trials and tribulations of one scholar as well as the developments in marketing and consumer research as experienced from this scholar’s point of view. A story of how this one scholar’s ideas and impressions grew out of his experiences. Findings – Challenges against introduction of new perspectives and ideas have existed in the disciplines of marketing and consumer research, and they continue to exist. Research limitations/implications – This is only a personal history of experiences one scholar has had in the field. Practical implications – For marketing and consumer research disciplines to positively contribute to humanity’s growth and search for meaning, how scholars in the field think of their disciplines, their relationship to ideologies and the purposes for their existence as scholars may need a radical change. Social implications – Considering the challenges faced and possibility of alternative modes of scholarship and knowledge generation, as well as the recognition of the key positional advantage of marketing and consumer research scholars in contemporary culture for understanding the human condition, will help humanity’s quest for a world with greater peacefulness and harmony. Originality/value – The paper presents a perspective of disciplinary history not often heard in the mainstream media of the two disciplines.
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Tucker, Mark, Christine Jubb, and Chee Jin Yap. "The theory of planned behaviour and student banking in Australia." International Journal of Bank Marketing 38, no. 1 (July 18, 2019): 113–37. http://dx.doi.org/10.1108/ijbm-11-2018-0324.
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Purpose The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction. Design/methodology/approach This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions. Findings Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant. Research limitations/implications The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings. Practical implications Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers. Originality/value Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.
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Carroll, Tom E., and Laurie Van Veen. "Public Health Social Marketing: The Immunise Australia Program." Social Marketing Quarterly 8, no. 1 (March 2002): 55–61. http://dx.doi.org/10.1080/15245000212542.
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The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. This program comprised a number of initiatives, including: ▪ improvements to immunization practice and service delivery; ▪ establishment of a National Centre for Immunisation Research and Surveillance; ▪ negotiation with State and Territory Governments to introduce requirements for immunization prior to commencing school; ▪ financial incentives for doctors and parents/guardians; ▪ a national childhood immunization education campaign; and ▪ a specific Measles Control Campaign. While recognizing the key role played by structural and policy reform within the formulation and implementation of a social marketing strategy, this article focuses primarily on the community education components of this program.
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Schwarzkopf, Stefan. "Marketing history from below: towards a paradigm shift in marketing historical research." Journal of Historical Research in Marketing 7, no. 3 (August 17, 2015): 295–309. http://dx.doi.org/10.1108/jhrm-06-2015-0021.
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Purpose – The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift. Rather than privilege primary and secondary sources that preserve the perspectives and actions of corporate managers and of marketing academics, marketing historians need to open the historical narratives they construct much more than before to the experiences and voices of ordinary consumers, i.e. of those who actually shop and buy and choose. They also need to do more to incorporate into their narratives examples of the value-creation that consumers themselves enact, both inside and outside the sphere of the market. Design/methodology/approach – By reviewing the state of the marketing historical literature, this paper introduces the “History from Below” school of historical thought into marketing historical research. It also tests to what extent a stronger consumer focus might be able to enrich historical research in marketing. Findings – Although contemporary marketing historiography is characterized by a richness of themes and methodological approaches, there is still a marked difference between the way marketing academics and historians write the history of marketing and consumption. While, surprisingly, the former often tend to ignore the voices of ordinary consumers, the latter often lack the marketing-related “technical” knowledge to fully understand the significance of specific archival sources they discuss. This means that a genuine “People’s History of Marketing” has yet to be written. Research limitations/implications – Findings from the paper will be of value to marketing historians who wish to expand the scope and agenda of their research and help historical research move away from narrow managerial perspectives and other “privileged” accounts of marketing. Originality/value – This paper makes two original contributions. First, it introduces historiographical innovations associated with “History from Below” (social history) into marketing historical scholarship. Second, it attempts to help marketing historians identify alternative sets of primary and secondary sources, e.g. oral history archives, which would allow them to be much more optimistic about their own ability to reconstruct the perspectives of those whose voices are all too often ignored.
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Wu, Hao. "Wuyutai Business Plan." Journal of Finance Research 3, no. 1 (April 29, 2019): 1. http://dx.doi.org/10.26549/jfr.v3i1.984.
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Wuyutai founded in 1887, it has been over 130 year’s history. As a Chinese tea brand, Wuyutai brand enters into Australia market is difficult. It has to keep Chinese traditional culture to make sure Australia consumer can accept this new brand and Chinese tea product. And Australia market have already fulfilled tea product from premium class product to lower price class product like T2 brand and Lipton brand. Those exist brands have stray in Australia market for long years. Especially Lipton brand, it also can buy it in China market. Wuyutai have to face powerful Competitor in Australia market. This article uses porter five forces to analysis Australia tea market, SWOT to analysis Wuyutai itself and use marketing 4P theory to make marketing strategies. It not only uses theory to analysis, the article uses Wuyutai existing financial data to ensure that the marketing plan can be implemented.
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McArthur, Ellen, Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz. "The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia." Journal of Marketing Education 39, no. 2 (June 5, 2017): 82–93. http://dx.doi.org/10.1177/0273475317712766.
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This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being “work-ready,” and the study contributes to the underdeveloped employability research from Australia.
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Kelly, Bridget, Katarzyna Bochynska, Kelly Kornman, and Kathy Chapman. "Internet food marketing on popular children’s websites and food product websites in Australia." Public Health Nutrition 11, no. 11 (November 2008): 1180–87. http://dx.doi.org/10.1017/s1368980008001778.
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AbstractObjectiveThe aim of the present study was to describe the nature and extent of food marketing on popular children’s websites and food product websites in Australia.MethodsFood product websites (n119) and popular children’s websites (n196) were selected based on website traffic data and previous research on frequently marketed food brands. Coding instruments were developed to capture food marketing techniques. All references to food on popular children’s websites were also classified as either branded or non-branded and according to food categories.ResultsWebsites contained a range of marketing features. On food product websites these marketing features included branded education (79·0 % of websites), competitions (33·6 %), promotional characters (35·3 %), downloadable items (35·3 %), branded games (28·6 %) and designated children’s sections (21·8 %). Food references on popular children’s websites were strongly skewed towards unhealthy foods (60·8 %v. 39·2 % healthy food references;P< 0·001), with three times more branded food references for unhealthy foods. Branded food references displayed similar marketing features to those identified on food product websites.ConclusionsInternet food marketing uses a range of techniques to ensure that children are immersed in brand-related information and activities for extended periods, thereby increasing brand familiarity and exposure. The relatively unregulated marketing environment and increasing use of the Internet by children point to the potential increase in food marketing via this medium. Further research is required to investigate the impact of Internet food marketing on children’s food preferences and consumption, and regulatory options to protect children.
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Beard, Fred, Brian Petrotta, and Ludwig Dischner. "A history of content marketing." Journal of Historical Research in Marketing 13, no. 2 (August 31, 2021): 139–58. http://dx.doi.org/10.1108/jhrm-10-2020-0052.
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Purpose Contemporary practitioners of content marketing (CM) often suggest their discipline is an ancient one, yet mainly limit its origins to the custom-published magazines of the late 1800s. The purpose of this paper is to synthesize some of the many definitions of CM and to report the first scholarly history of its development and practice. Design/methodology/approach This study’s purposes led to the following research questions: To what extent were CM strategies and tactics used before the 20th century? How have the uses and characteristics of CM changed or remained the same over time? Sources included general histories focusing on the earliest uses of advertising and promotions and edited book chapters and journal articles on the histories of branding and early print advertising, marketing and advertising practices in ancient and medieval periods and the development of consumer cultures around the world. Findings Research findings support three conclusions: CM existed much earlier than often acknowledged; has emerged as a unique marketing discipline, strategically and tactically distinguishable from the others (e.g. advertising and sales promotion); and possesses objectives, strategies and tactics that have remained remarkably consistent in practice across the millennia. Originality/value The research supports several insights to the history of marketing and the practice of CM. Some of the CM strategies and tactics identified in this paper, for instance, have previously been concluded to be part of advertising’s history. Findings also reveal that many of advertising’s American pioneers actually used CM to persuade 19th-century businessmen to adopt widespread advertising. In addition, the emphasis on interactive, digital media in CM definitions offers a likely explanation for the recent enthusiasm behind CM as a response to global trends in consumer preferences and global competition, as well as why contemporary CM practitioners have often failed to recognize they are practicing a “new” discipline that has actually been in use for thousands of years.
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O’Malley, Lisa. "Book Review: Qualitative Marketing Research." Qualitative Research 2, no. 1 (April 2002): 123–25. http://dx.doi.org/10.1177/1468794102002001642.
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Chapman, Kathy, Bridget Kelly, and Lesley King. "Using a research framework to identify knowledge gaps in research on food marketing to children in Australia." Australian and New Zealand Journal of Public Health 33, no. 3 (June 2009): 253–57. http://dx.doi.org/10.1111/j.1753-6405.2009.00384.x.
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Корчагина, Елена Викторовна, and Екатерина Сергеевна Генадиева. "History of Sports Marketing: International Experience." ВЕСТНИК ОБРАЗОВАНИЯ И РАЗВИТИЯ НАУКИ РОССИЙСКОЙ АКАДЕМИИ ЕСТЕСТВЕННЫХ НАУК, no. 2 (June 15, 2020): 43–46. http://dx.doi.org/10.26163/raen.2020.67.18.009.
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Развитие спортивной индустрии, как и любой другой коммерческой индустрии, невозможно без создания научно-теоретических основ ее деятельности, включающих исследования и анализ ее структуры, функций и взаимодействия с внешней средой. В статье представлен обзор зарубежных научных публикаций в области спортивного маркетинга. Выделены наиболее значимые труды, определяющие вектор движения спортивной индустрии на зарубежном рынке. Определены перспективные направления научных исследований в области спортивного маркетинга. The development of sports industry as any other commercial industry is impossible without scientific theoretical basis for its activity and analysis of its structure, functions and interaction with external environment. We make a survey of international research papers dealing with sports marketing. We distinguish the most significant works determining the direction of sports industry development in international market. The most promising trends of scientific research into sports marketing are revealed.
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White, Leanne. "The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games." International Journal of the History of Sport 28, no. 10 (July 2011): 1447–62. http://dx.doi.org/10.1080/09523367.2011.578341.
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Contois, Emily J. H. "“He just smiled and gave me a Vegemite sandwich”." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 343–57. http://dx.doi.org/10.1108/jhrm-06-2015-0019.
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Purpose Through a case study of J. Walter Thompson and Kraft’s efforts to market Vegemite in the USA in the late 1960s, this paper aims to explore transnational systems of cultural production and consumption, the US’s changing perception of Australia and the influence of culture on whether advertising fails or succeeds. Design/methodology/approach This paper draws from archival primary sources, including advertisements and newspapers, as well as secondary literatures from the fields of advertising history, food studies and transnational studies of popular culture. Findings Although J. Walter Thompson’s advertising contributed to Vegemite’s icon status in Australia, it failed to capture the American market in the late 1960s. In the 1980s, however, Vegemite did capture American interest when it was central to a wave of Australian popular culture that included films, sport and music, particularly Men at Work’s hit song, “Down Under”, whose lyrics mentioned Vegemite. As such, Vegemite’s moment of success stateside occurred without a national advertising campaign. Even when popular, however, Americans failed to like Vegemite’s taste, confirming it as a uniquely culturally specific product. Originality/value This paper analyzes a little-studied advertising campaign. The case study’s interdisciplinary findings will be of interest to scholars of advertising history, twentieth century USA and Australian history and food studies.
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Murray, Philomena. "European Studies and Research in Australia – Bridging History and Geography." European Political Science 11, no. 3 (April 20, 2012): 298–313. http://dx.doi.org/10.1057/eps.2012.17.
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Borghesi, Francesco, Yixu Lü, Daniel Canaris, and Thierry Meynard. "Transforming the East: A New Research Project in Australia." Cromohs - Cyber Review of Modern Historiography 24 (June 8, 2022): 148–60. http://dx.doi.org/10.36253/cromohs-13573.
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The Jesuit translations of the Confucian canon not only provided one of the first European windows into Chinese culture but also changed the intellectual and cultural history of Europe. This paper introduces a new project, which examines the rich history of these translations and their dissemination, and interrogates how Confucian ideas influenced the development of Enlightenment intellectual culture, analysing the personal and textual networks through which the first substantial literary and philosophical exchange was conducted between Europe and China.
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Kreshel, Peggy J. "Advertising Research in the Pre-Depression Years: A Cultural History." Journal of Current Issues & Research in Advertising 15, no. 1 (March 1993): 59–75. http://dx.doi.org/10.1080/10641734.1993.10504995.
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Henningsgaard, Per. "Ebooks, Book History, and Markers of Place." Logos 30, no. 1 (June 6, 2019): 31–44. http://dx.doi.org/10.1163/18784712-03001005.
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This article considers how markers of place function differently in the print book ecosystem vs. the ebook ecosystem, using books associated with Australia and Western Australia as a case study. Although book historians have mostly failed to engage with ebooks as subject matter, they have considered in some detail the way in which markers of place function in the print book ecosystem. By surveying the scholarly output of book historians working with mapping technologies, it is possible to conclude that, in the print book ecosystem, there exist a handful of markers identifying the following categories: places associated with a book’s setting, its author, its publication, its purchase, and its marketing and publicity. The latter three markers look substantially different in the ebook ecosystem than in the print book ecosystem. Furthermore, in the ebook ecosystem, changes to these three markers can mediate setting and author as markers of place.
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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.
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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.
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Styles, Chris. "Export Performance Measures in Australia and the United Kingdom." Journal of International Marketing 6, no. 3 (September 1998): 12–36. http://dx.doi.org/10.1177/1069031x9800600306.
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In this study, the export performance scale developed by Cavusgil and Zou (1994) is refined and tested for cross-cultural validity in Australia and the United Kingdom. The aim is to encourage a more integrated approach to export performance measurement so that valid comparisons of international research can be made and export theory advanced. Two key steps are reported. First, the scale was refined through exploratory research. Then, data were collected from a sample of 434 exporters in Australia and the United Kingdom. Based on the procedures suggested by Singh (1995) and Mullen (1995), factorial similarity, factorial equivalence, and measurement equivalence is tested across the two national samples. Although support is found for factorial similarity and equivalence, the results do not support full measurement equivalence. It is therefore recommended that some caution be exercised when comparing research conducted in Australia and the United Kingdom, which uses this scale. Suggestions for further research are also made.
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Penz, Elfriede, and Erich Kirchler. "Households in international marketing research." International Marketing Review 33, no. 3 (May 9, 2016): 432–53. http://dx.doi.org/10.1108/imr-01-2015-0007.
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Purpose – The purpose of this paper is to respond to the call of alternative methodologies for studying household dynamics and aims to contribute to method development in international marketing research. Design/methodology/approach – Based on the Viennese Diary Study, a methodology was developed to study Vietnamese middle-class partners’ decision making. This allows for dyadic analyses and keeping track of the decision and mutual influence history in an emerging market. Findings – The methodology proved suitable to be used in a transitional economy, which is characterized by specific cultural aspects, such as the embeddedness of decisions in close relationships and traditional role specialization. Research limitations/implications – While the diary method is time and resource-costly with rather small sample size, it allows for detailed insight into everyday decision making. Further research might want to extend participation in the method to the extended family, which is of high importance in collectivistic cultures. Originality/value – Since partners in a household independently reported their perceptions and behaviours during decision processes each day, the methodology allows for dyadic analyses and keeping track of everyday decision making. In addition, the role in decision making of each spouse can be analysed.
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Brian Jones, D. G., Ellen Gartrell, and Terrence Witkowski. "Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing History." Journal of Macromarketing 21, no. 2 (December 2001): 227–32. http://dx.doi.org/10.1177/0276146701212012.
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Parameswaran, Ravi, and Krishna Parameswaran. "Towards an early history (1955-1975) of marketing research in India." Journal of Historical Research in Marketing 10, no. 3 (August 20, 2018): 331–54. http://dx.doi.org/10.1108/jhrm-06-2017-0036.
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Purpose The purpose of this paper is to attempt to trace the origins and early history of the development of the market research practice in India. It covers the period 1955-1975. Design/methodology/approach A search of key terms in databases such as Google Scholar and ABI-INFORM indicated there was limited data in the public domain on the subject and that the information gleaned was not adequate to trace the birth of the market research practice in India. As there was very little recorded history, the researchers decided to initiate a recording of the history using the available literature, on the reminiscences of the authors and, to a limited extent, contemporaries of the pioneers in the field. Findings The origins of market research in India can be traced to its supporting role in gauging the efficacy of advertising. Examination of the history of advertising leads to the conclusion that marketing research arrived in India in the decade of the 1950s, initiated by Burmah-Shell’s needs for market research. S. H. Benson (London) Ltd was selected to undertake the pioneering market research that led to the birth of Indian Market Research Service, headed by Krishnaier Parameswaran. Marketing research in India presented numerous challenges (that were overcome) because the operating environment was very different than in advanced countries. Research limitations/implications Because of the paucity of information in the literature, this investigation as per the authors’ knowledge represents the first attempt to record the birth and early history of marketing research in India. The recording of history is limited by the fact that many of the early pioneers and collaborators are no longer alive and because of the difficulty in retrieving archival mostly proprietary information. Originality/value In determining the future of a practice, it is important to know the history of the practice. It helps determine whether history proceeds in a random manner or whether it proceeds following some discernable patterns. In an area that has been ahistorical, this research identifies the origins of the practice. It is hoped that other researchers build upon this construction of the early history of marketing research in India based on their experiences and knowledge of the pioneering companies and practitioners and using sound historiographical tenets.
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Brodie, Roderick J. "Increasing the Relevance and Productivity of Academic Research in Marketing in Australia and New Zealand." Australasian Marketing Journal (AMJ) 8, no. 2 (January 2000): 81–85. http://dx.doi.org/10.1016/s1441-3582(00)70195-9.
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Mortimer, Gary, Larry Neale, Syed Fazal E. Hasan, and Benjamin Dunphy. "Investigating the factors influencing the adoption of m-banking: a cross cultural study." International Journal of Bank Marketing 33, no. 4 (June 1, 2015): 545–70. http://dx.doi.org/10.1108/ijbm-07-2014-0100.
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Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was employed to collect data from 348 respondents, split across Thailand and Australia. Data were analysed by employing exploratory and confirmatory factor analyses, path and invariance analyses. Findings – The findings indicate that for Australian consumers, perceived ease of use, perceived usefulness (PU) and perceived risk (PR) were the primary determinants of mobile banking adoption. For Thai consumers, the main factors were PU, PR and social influence. National culture was found to impact key antecedents that lead to adoption of m-banking. Research limitations/implications – The actual variance explained by the study’s model was higher in Australia (59.3 per cent) than for Thailand (23.8 per cent), suggesting future research of m-banking adoption in emerging Asian cultures. Practical implications – The authors identify the important factors consumers consider when adopting m-banking. The findings of this research give banking organisations a foundational model that can be used to support m-banking implementation. Originality/value – The study is perhaps the first to examine and compare the intention to adopt m-banking across Thai and Australian consumers, and responds to calls for additional research that generalises m-banking and m-services acceptance across cultures. This study has proposed and validated additional constructs that are not present in the original SST Intention to Use model.
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Rusyanti, Rusyanti. "PERENCANAAN RESEARCH DESIGN ARKEOLOGI BERBASIS MARKETING." PANALUNGTIK 1, no. 1 (July 24, 2018): 61–72. http://dx.doi.org/10.24164/pnk.v1i1.6.
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Research planning to the realm of history and archaeology is the starting point towards the crucial impact on the work that should be done. Weaknesses in determining focus in planning, impact on the inefficiency and prolonged wastage. To overcome these problems required careful planning strategy at the initial level, i.e. by way of adapting the strategies developed in other sciences. One planning research strategy that can be use in the context of archaeology which became the idea in this article is the marketing strategy developed by Philip Kotler. The use of this frame work is to give the direction and focus of the research be more measurable, efficient, proper and exact.Keywords: Archaeology, research design, marketing
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Loch, D. S., D. E. Aldous, P. E. McMaugh, T. D. Colmer, P. M. Martin, P. G. Ford, J. J. Neylan, D. H. Burrup, and F. L. Dempsey. "Turfgrass education, research and information in Australia: history, development and implications." Acta Horticulturae, no. 1122 (September 2016): 9–18. http://dx.doi.org/10.17660/actahortic.2016.1122.2.
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Evans, Terry, Ian Brailsford, and Peter Macauley. "History researcher development and research capacity in Australia and New Zealand." International Journal for Researcher Development 2, no. 2 (November 11, 2011): 117–32. http://dx.doi.org/10.1108/17597511111212718.
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Carr, Andy. "After the Siren: Sources for Rugby League History Research in Australia." Sport in History 27, no. 3 (September 2007): 447–58. http://dx.doi.org/10.1080/17460260701591692.
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Garrett, Alexander, and Cara Wrigley. "Navigating market opportunity: traditional market research and deep customer insight methods." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 456–71. http://dx.doi.org/10.1108/qmr-05-2017-0091.
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PurposeThis paper aims to explore the use of a design process of inquiry that incorporates both deep customer insight (DCI) and traditional market research (TMR) in an ill-defined, complex current market opportunity to generate new business opportunities for firm-based innovation.Design/methodology/approachThe paper reports on an empirical research case study conducted within a multi-national insurance agency looking at the shift in mobility in Australia. Data were collected across seven distinct research phases, all of which used TMR and DCI techniques for joint comparison.FindingsThe findings revealed that TMR and DCI methodologies developed both contradictory and complementary research outcomes. These outcomes saw rise to newly generated novel business model concepts for market entry opportunity from the case study firm.Research limitations/implicationsThe theoretical outcome of this study is the design thinking DCI framework providing guidance on appropriate implementation of research methods to respond to complex market opportunity.Practical implicationsDCI methods used in conjunction with TMR can provide early stage market opportunity assessment for firms seeking to innovate from a customer perspective.Originality/valueThis is the first paper to apply a design approach, combining TMR and DCI methods to a complex market opportunity rather than a tangible problem. In addition, it also contributes to the emerging field of DCI methodologies by providing a practical examination of their use in the field.
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Austin, Denise A., David Perry, and Stephen Fogarty. "Politics and Pentecostalism in Australia." Pneuma 44, no. 1 (March 21, 2022): 100–118. http://dx.doi.org/10.1163/15700747-bja10009.
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Abstract Pentecostalism and politics are, for better or worse, no strangers. In 2018, Scott Morrison became the first pentecostal prime minister in the history of Australia and, possibly, in the English-speaking world. He then led the Liberal Party to a resounding election victory in 2019. As a result, Morrison was dubbed the “Miracle Man” after his acceptance speech referred to divine intervention in the electoral results. Since then, there has been regular, negative speculation on links between Morrison’s pentecostal faith and policy positions. This article provides a counterposition that several elements of the pentecostal worldview have the potential for positive impact in politics and may explain aspects of Morrison’s electoral success. We argue that Morrison effectively leveraged his pentecostal experience and convictions to advantage through strong leadership, practical pragmatism, marketing acumen, and a narrative of hope. Here, in a morass of indecision and “policy-free” political elites, was someone who believed in something.