Dissertations / Theses on the topic 'Marketing research Australia History'
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1
Bates, Ian George Bindon. ""Necessity's inventions" : a research project into South Australian inventors and their inventions from 1836 to 1886." Title page, contents and abstract only, 2000. http://web4.library.adelaide.edu.au/theses/09ARM/09armb3924.pdf.
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"August 2000" Includes bibliographical references (leaves 115-118) and index of inventors 1. Introduction, overview of years 1836-1886 -- 2. The Patent Act, no. 18, of 1859 -- 3. The Provisional Registration of Patents Act, no. 3, of 1875 -- 4. The Patent Act, no. 78, of 1877 -- 5. Numerical list of inventions
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Della, Croce Anthony. "Zhoukoudian: A synthesis of research to date." Thesis, The University of Arizona, 1995. http://hdl.handle.net/10150/291821.
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The site of Zhoukoudian has been studied for over 70 years. During this time, a great deal of change has occurred in both analytical methodology and paradigmatic models concerning human prehistory. Zhoukoudian presents an opportunity to study both issues of early hominid behavior and the evolution of palaeoanthropological, geological, dating methodology and palaeoenvironmental research over the last eight decades. Zhoukoudian was the first site to exhibit verifiable evidence for the presence of early hominids in East Asia (more than 45 individuals). The site has been established as containing Middle and Upper Pleistocene components. The majority of these (e.g., Locality 1) fall within a Middle Pleistocene context, while the Upper Cave represents an Upper Pleistocene occupation of the site. Modem studies are suggested in light of the recent reworking of some fundamental concepts at Zhoukoudian. These include evidence for hunting vs. scavenging, fire usage and duration of occupation of the site by early hominids, all of which need reevaluation.
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Wolska, Barbara. "History, culture and alcohol: Drinking patterns in Poland and Australia." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1040.
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It is a widely held view in Poland that for centuries those in power have promoted heavy drinking among their subjects in order to achieve their various goals and that this contributed to the development of Polish drinking patterns. There is some empirical evidence that the political economy of alcohol in Poland promoted heavy drinking among the Polish population. Drinking alcohol in Poland was an important aspect of social situations. The most popular beverage was vodka(s). Social pressure to drink in the extreme was attributed to the tradition of hospitality. Cultural norms encouraged very heavy drinking among men and imposed heavy social sanctions on women who were supposed to display virtues of abstinence. The typical model of drinking was intermittent very heavy drinking, leading to intoxication on most occasions. These norms reinforced the notion that "we can drink more because we are Poles" and the view that safe drinking messages are designed for other nations because "Poles are accustomed to drinking strong alcohol, unlike others". Adult male informants reported drinking much less in Australia than in Poland. The biggest change was a lack of social pressure to drink. Although men claimed that they drink less, some still drink in an unsafe manner. These were largely those whose English skills restricted their employment and friendship networks. Women, on the other hand, admitted that in Australia they drink more often and more alcohol at a sitting than in Poland. Although informants did not mention any alcohol-related family problems in Australia, others reported alcohol related violence within some families. Some safety messages about alcohol do not reach this sample of people. Many view drink driving rules as purely revenue raisers for the government. However, advice from their medical practitioners to reduce their alcohol intake for serious health reasons is given more credibility. Young Polish Australians formed two groups in their attitude to drinking. The first group consisted of people who attended tertiary educational institutions and consumed alcohol in a similar fashion to other Australian students. It is likely that the university environment influenced their drinking patterns. Those who witnessed drinking at home and perceived it as a good thing, modelled their drinking on their parents' and other adults at home. Others, who perceived their parents as non-drinkers, learned to drink from their friends and displayed similar drinking patterns to their peers. The second group was older; some were in the workforce and manifested drinking patterns akin to those in the general Australian population in the same age bracket. Both groups of these young Polish Australians were much more aware of alcohol health messages and more likely to modify their behaviours such as not to drink and drive, than was the older population. However, other drinking related health warnings were largely disregarded. This research demonstrates the negative impact of reduced government funding for English programs and ethno-specific services for migrant groups. More research is needed on migrant drinking in Australia, specifically among those groups whose drinking continues to be problematic.
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Levy, Sidney Jay. "Sidney J. Levy: an autobiography." EMERALD GROUP PUBLISHING LTD, 2017. http://hdl.handle.net/10150/625960.
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Purpose - This autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical developments that have influenced the study of consumer behavior and the concept of branding. Design/methodology/approach - This paper is an autobiographical essay, a personal history. Findings - The reminiscence illustrates the way life experiences evolve, showing the interaction among personal growth, education, career choices and work experience that led to Professor Levy's contributions to the field of marketing education and its research literature. Originality/value - The paper describes a unique life, and an unusual explication of the personal life sources of influential ideas. It is novel in its large perspective and integrative narrative, and the unusual exposure of its various conceptual issues and links. It should be of interest to marketing historians, managers and scholars of marketing education.
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Dale, Andrea. "Wrestling with a fine woman : the history of postgraduate education in Australia, 1851-1993." Title page, table of contents and summary only, 1997. http://web4.library.adelaide.edu.au/theses/09PH/09phd139.pdf.
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Errata pasted onto front fly leaf. Bibliography: leaves 329-355. Studies the expansion of postgraduate education in Australia, particularly the research degree. Analyses the credentialling role of the postgraduate degree and the influence of overseas models of postgraduate education. Argues that the changing relationship between the state, the universities and the research sector has had a strong impact on the postgraduate sector.
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Venkatesan, Venkateswara S. "The marketing orientation of small and medium enterprises: An Australian study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1497.
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The market orientation construct has emerged as a key marketing theme in the 1990's. While the concept of being focussed on the market (customers and competitors) has been known since the early 1950's (e.g. Drucker,1954), putting the concept into practice through a set of specific actions has eluded many organisations and academics. As a result, market orientation (also termed market focus, customer focus and competitor focus) had remained a business philosophy (Bennett & Cooper, 1979: Felton, 1959; Konopa & Calabro,1971) more than a strategic approach. While there have been sporadic attempts at defining or operationalisinga marketing or customer orientation in the past (Gronrnos, 1989: Kotler, 1977: Masiello, 1988: Webster,1988), the first serious effort in the early 1990's when Kohli and Jaworski (1990) and Narver and Slater (1990 defined market orientation as a set of organisational activities or behaviours. Narver and Slater also found a positive link between having such an orientation and business performance. The emphasis in both models was on obtaining and understanding customers and competitors and responding to customers' needs better than competitors through a coordinated effort across the organisation. Subsequently a number of studies have supported the positive relationship between market orientation and business performance. However, results have not been consistent and several variables have been shown to moderate the market orientation performance relationship. All of the major market orientation studies have been undertaken within large organisations and very little is known about the market orientation of small and medium enterprises (SMEs), or of its relationship to their performance. It is recognised that SMEs are different from large businesses some of their marketing practices are unique to SME. Given this uniqueness, the present research examined the applicability of existing market orientation constructs and models to SMEs. For this purpose, Kohli and Jaworski's and Narver and Slater's constructs were modified and some unique SME items were added. Following a staged research approach, as recommended by Churchill (1979), a randomly chosen sample of Australian SMEs was surveyed. In all, more than 700 responses were received, of which 542, were used in the present study. The results obtained suggested that while a form of market orientation existed in SMEs, its operationalisation was different. Of Kohli and Jaworski’s (1990) three dimensions, (intelligence generation, dissemination and organisational response), organisational response could not be supported. The study also provided support for Narver and Slater's (1990) customer and competitor orientation constructs. The third construct 'inter-functional coordination' was not included as early qualitative interviews made it clear that it had no meaning in an SME context. Customer and competitor orientations emerged as distinct constructs but the interrelationship between the two suggested the presence of a higher order 'market orientation' construct. Compared to the organisations analysed in earlier studies, the SMEs in the current study were small in size and very few had multiple functional areas. In most of the businesses, marketing did not exist as a separate function. Consequently there was 110 support for constructs such as organisational response and inter-functional coordination. The informal nature of SMEs marketing activities was evident in the market orientation constructs. It appeared that SMEs collect their intelligence through informal means. Their marketing activities were also based more on intuition than logic. Apart from customer and competitor orientations, a customer service orientation emerged as an important element. Having a customer service orientation led to customer satisfaction and, hence, to repeal business, which was considered to be extremely important by the small businesses surveyed. Having a customer service orientation also had a positive impact on the organisational commitment of employees, repeat business and business performance. The overall impact of customer orientation and competitor orientation on business performance was positive, but small. This was not surprising as respondents took a casual or intuitive approach to marketing. It seems that small business performance is constrained by factors other than marketing, such as the availability of resources. Further, even among large businesses. The market orientation-performance relationship has not been consistently positive or significant. The present results suggest that market orientation, as practised in large businesses, or as articulated by academics, may not be applicable to SMEs and that customer service elements needed to be included in the model. As regards performance, the results obtained suggest that factors other than marketing are also critical and fun her research is needed to tease out the nature of these additional factors.
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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.
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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly market-oriented higher education environment in Australia, will a model developed from the study of services marketing (which has developed since the 1970s as a distinct sub-branch of the Marketing discipline) show itself to be applicable to universities operating in the Australian sector? (ii) If so, are there demonstrable differences in the way in which ‘student customers’ respond in terms of the antecedents of customer satisfaction and customer loyalty within different types of university? . . . The study found that the model tested was highly appropriate for indicating the major antecedents of satisfaction and loyalty in this setting. It showed that the institutional image was a relatively stronger antecedent of perceived value and customer satisfaction than were elements of service quality, and that the model was effective in accounting for a large proportion of the variance found in students’ loyalty to their institution. It also found that there was relatively little difference between students attending different types of university in these matters. It argues that there is an important imperative for Australian universities to take a strategic image management approach to their marketing initiatives, and also issues related to the nature of higher education as a positional and public good.
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Windsor, Carol A. "Industry policy, finance and the AIDC : Australia from the 1950s to the 1970s." Thesis, University of Queensland, 2009. http://espace.library.uq.edu.au/view/UQ:189307.
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This thesis, conceived within a Marxist framework, addresses key conceptual issues in the writing and theorising on industry policy in post second world- war Australia. Broadly, the thesis challenges the way that industry policy on the left of politics (reflected in the social democratic and Keynesian positions) has been constructed as a practical, progressive policy agenda. Specifically, the thesis poses a direct challenge to the primacy of the ‘national’ in interpreting the history of industry policy. The challenge is to the proposition that conflicts between national industry and international finance arose only from the mid 1980s. On the contrary, as will be seen, this is a 1960s issue and any interpretation of the debates and the agendas surrounding industry policy in the 1980s must be predicated on an understanding of how the issue was played out two decades earlier. As was the case in the 1960s, industry policy in the 1980s has been isolated from two key areas of interrogation: the role of the nation state in regulating accumulation and the role of finance in industry policy. In the 1950s and more so in the 1960s and early 1970s there was a reconfiguration of financing internationally but it is one that did not enter into industry policy analysis. The central concern therefore is to simultaneously sketch the historical political economy on industry policy from the 1950s through to the early 1970s in Australia and to analytically and empirically insert the role of finance into that history. In so doing the thesis addresses the economic and social factors that shaped the approach to industry finance in Australia during this critical period. The analysis is supported by a detailed examination of political and industry debates surrounding the proposal for, and institution of, a key national intervention in the form of the Australian Industry Development Corporation (AIDC).
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Gorsline, Christie Bayless. "Marketing classroom philosophy to achieve critical literacy." CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.
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Trudinger, Dave. "The Comfort of Men: A Critical History of Managerial and Professional Men in Post-war Modernisation, Australia 1945-1965." University of Sydney. History, 2004. http://hdl.handle.net/2123/718.
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This thesis is a critical history of managerial and professional men in post-Second World War Australia. The attention that I have given managerial and professional men has been determined by my own political desire to problematise the continued accomplishment of hegemony. As subjects, these men and their discursive practices enable scrutiny of the regenerative labour necessary to sustain power and necessary to realise the material results that accrue to those performing such work. My thesis examines the practices of particular groups of managerial and professional men within four discrete social settings or terrain during the post-war period. I interrogate the operations of managerial and professional men in personnel management (the terrain of work), in market research (the terrain of the market), in parenting and marriage guidance (the terrain of the family) and in the service club Rotary (the terrain of the civic). In each of these terrains I find managerial and professional men framing problems and enacting solutions. A process or intervention that makes natural the connections of interest (of advantage or disadvantage) being constantly recreated; an intervention that expresses a comfort with the mechanics and entailments of hegemony. To enable my critical history I apply, in each terrain, a framework comprising three core elements. I historicize the accomplishment of hegemony; testing the emergence of government and positive expressions of power during post-war modernisation in the local contexts of managerial and professional men�s interventions. I people hegemony; identifying the practices of managerial and professional men as resources for doing social relations (in particular the relations of gender and class) and crucial to the operation of hegemony. And, thirdly, I demonstrate the interventions of these men to be interested; unravelling the possessive investments managerial and professional men make through their interventions. My scrutiny of managerial and profession men and their practices, my choice of terrains in which to study them, my analysis of the process enacted in these terrain and the sources that I have utilised are not intended to assemble a biography of men�s experiences or ideal masculinities. Rather, my thesis provides a biography of interventions in order to disassemble that which appears not to be anything in particular: the ordinary regeneration of hegemony by ordinary men doing ordinary things.
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Khamis, Susie. "Bushells and the cultural logic of branding." Phd thesis, Australia : Macquarie University, 2007. http://hdl.handle.net/1959.14/70732.
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Thesis (PhD)--Macquarie University, Division of Society, Culture, Media & Philosophy, Dept. of Media, 2007.Bibliography: leaves 281-305.
Introduction -- Advertising, branding & consumerism: a literature survey -- Methodology: from Barthes to Bushells -- A taste for tea: how tea travelled to and through Australian culture -- Class in a tea cup -- A tale of two brands -- Thrift, sacrifice and the happy housewife -- 'He likes coffee SHE likes tea' -- 'Is it as good?': Bushells beyond Australia -- 'The one thing we all agree on' -- Conclusion.
Since its introduction in 1883, the Bushells brand of tea has become increasingly identified with Australia's national identity. Like Arnott's, QANTAS and Vegemite, Bushells has become a part of the nation's cultural vocabulary, a treasured store of memories and myths. This thesis investigates how Bushells acquired this status, and the transformation by which an otherwise everyday item evolved from the ordinary to the iconic. In short, through Bushells, I will demonstrate the cultural logic of branding. -- Bushells is ideally suited for an historical analysis of branding in Australia. Firstly, tea has been a staple of the Australian diet since the time of the First Fleet. So, it proves a fitting example of consumer processes since the early days of White settlement. From this, I will consider the rise of an environment sensitive to status, and therefore conducive to branding. In the late nineteenth century, Bushells was challenged to appeal to the burgeoning corps of middle class consumers. To this end, the brand integrated those ideals and associations that turned its tea into one that flattered a certain sensibility. Secondly, having established its affinity with a particular market group, the middle class, Bushells was well positioned to track, acknowledge and incorporate some of the most dominant trends of the twentiethcentury; specifically, the rise of a particular suburban ideal in the 1950s, and changing conceptions of gender, labour and technology. Finally, in the last two decades, Bushells has had to concede decisive shifts in fashion and taste; as Australia's population changed, so too did tea's place and prominence in the market. This thesis thus canvasses all these issues, chronologically and thematically. To do this, I will contextualise Bushells' advertisements in terms of the contemporary conditions that both informed their content, and underpinned their appeal. -- Considering the breadth and depth of this analysis, I argue that in the case of Bushells there is a cultural logic to branding. As brands strive for relevance, they become screens off which major societal processes can be identified and examined. As such, I will show that, in its address to consumers, Bushells broached some of the most significant discourses in Australia's cultural history.
Mode of access: World Wide Web.
v, 305 leaves ill
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Weaver, Paul R. "Maritime resource exploitation in southwest Australia prior to 1901." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1997. https://ro.ecu.edu.au/theses/915.
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This ethnohistorical study identifies maritime resources of southwest Australia which were subject to human exploitation prior to 1901 and provides an overview of how, when and why this took. place by integrating historical, archaeological, ethnographic, and natural-science information. The resources included for discussion arc whales, seals, seabirds, guano, oysters and pearls, and fish. An argument is developed that the socio-spatial relationship which existed between peoples and marine• estuarine species in the region was determined by the physiography and climate. This relationship has always been imperfect, if not chaotic because of the unpredictability of the resources through long and short term cyclic phenomena. Control of access was the key to furthering economic and social advantage for all peoples, and this control could be sustained by a complex matrix of customary beliefs and/or law. An abundant resource could occasionally engender friendly interaction, however ruthless competition, and resource over-exploitation emerged as predominant themes. The study proposes that regardless of cultural origins, the finite nature of southwest Australian maritime and estuarine resources has long been recognised, and the resultant priority of people was to maximise effort at the most opportune times in order to augment socioeconomic advantage.
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Van, Luyn Ariella. "The artful life story : the oral history interview as fiction." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/60921/1/Ariella_Van_Luyn_Thesis.pdf.
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This practice-led PhD project consists of two parts. The first is an exegesis documenting how a fiction writer can enter a dialogue with the oral history project in Australia. I identify two philosophical mandates of the oral history project in Australia that have shaped my creative practice: an emphasis on the analysis of the interviewee’s subjective experience as a means of understanding the past, and the desire to engage a wide audience in order to promote empathy towards the subject. The discussion around fiction in the oral history project is in its infancy. In order to deepen the debate, I draw on the more mature discussion in ethnographic fiction. I rely on literary theorists Steven Greenblatt, Dorrit Cohn and Gerard Genette to develop a clear understanding of the distinct narrative qualities of fiction, in order to explore how fiction can re-present and explore an interviewee’s subjective experience, and engage a wide readership. I document my own methodology for producing a work of fiction that is enriched by oral history methodology and theory, and responds to the mandates of the project. I demonstrate the means by which fiction and the oral history project can enter a dialogue in the truest sense of the word: a two-way conversation that enriches and augments practice in both fields.
The second part of the PhD is a novel, set in Brisbane and based on oral history interviews and archival material I gathered over the course of the project. The novel centres on Brisbane artist Evelyn, who has been given an impossible task: a derelict old house is about to be demolished, and she must capture its history in a sculpture that will be built on the site. Evelyn struggles to come up with ideas and create the sculpture, realising that she has no way to discover who inhabited the house. What follows is a series of stories, each set in a different era in Brisbane’s history, which take the reader backwards through the house’s history. Hidden Objects is a novel about the impossibility of grasping the past and the powerful pull of storytelling.
The novel is an experiment in a hybrid form and is accompanied by an appendix that identifies the historically accurate sources informing the fiction. The decisions about the aesthetics of the novel were a direct result of my engagement with the mandates of the oral history project in Australia. The novel was shortlisted in the 2012 Queensland Literary Awards, unpublished manuscript category.
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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19241/1/Rodney_Ainsworth_Thesis.pdf.
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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context.
The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Technology and an analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the Relational Aesthetic is used as a way of charting my practice and of examining how this approach might be appropriate to theatre-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of producer, might manage the complex set of circumstances and interactions between the work, the community and the industry.
Using practice-led research methodologies, the exegesis examines the process of the creation of a new play, Sinking, and explores, through the use of an autobiographical case study, what the process has meant to the author’s development as a playwright over a fifteen month period. The paper uses a network map to explore the interactions created through a rehearsed reading of the first draft of the play in October 2006 and, in doing so, demonstrates how a close engagement with the community formed the basis of the entrepreneurial strategy.
The exegesis demonstrates that Bourriaud’s work connects very closely with the author’s practice and examines how the approach might be useful for other regional arts practitioners, particularly those in the early stages of their careers. The research aims to identify how the creation of the play, and the subsequent interactions generated within a regional community, can lead to opportunities to create connections both within the author’s place of residence and in broader theatre industry contexts, nationally and internationally, in order to provide commercial and professional outcomes.
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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Queensland University of Technology, 2008. http://eprints.qut.edu.au/19241/.
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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context.
The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Technology and an analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the Relational Aesthetic is used as a way of charting my practice and of examining how this approach might be appropriate to theatre-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of producer, might manage the complex set of circumstances and interactions between the work, the community and the industry.
Using practice-led research methodologies, the exegesis examines the process of the creation of a new play, Sinking, and explores, through the use of an autobiographical case study, what the process has meant to the author’s development as a playwright over a fifteen month period. The paper uses a network map to explore the interactions created through a rehearsed reading of the first draft of the play in October 2006 and, in doing so, demonstrates how a close engagement with the community formed the basis of the entrepreneurial strategy.
The exegesis demonstrates that Bourriaud’s work connects very closely with the author’s practice and examines how the approach might be useful for other regional arts practitioners, particularly those in the early stages of their careers. The research aims to identify how the creation of the play, and the subsequent interactions generated within a regional community, can lead to opportunities to create connections both within the author’s place of residence and in broader theatre industry contexts, nationally and internationally, in order to provide commercial and professional outcomes.
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Proust, Katrina Margaret, and kproust@cres10 anu edu au. "Learning from the past for sustainability: towards an integrated approach." The Australian National University. Centre for Resource and Environmental Studies, 2004. http://thesis.anu.edu.au./public/adt-ANU20050706.140605.
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The task of producing policies for the management of Earth’s natural resources is a problem of the gravest concern worldwide. Such policies must address both responsible use in the present and the sustainability of those finite resources in the future. Resources are showing the adverse results of generations of exploitation, and communities fail to see the outcomes of past policies that have produced, and continue to produce, these results. They have not learned from past policy failures, and consequently fail to produce natural resource management (NRM) policies that support sustainable development.¶
It will be argued that NRM policy makers fail to learn from the past because they do not have a good historical perspective and a clear understanding of the dynamics of the complex human-environment system that they manage. It will also be argued that historians have not shown an interest in collaborating with policy makers on these issues, even though they have much to offer. Therefore, a new approach is proposed, which brings the skills and understanding of the trained historian directly into the policy arena.¶
This approach is called Applied Environmental History (AEH). Its aims are to help establish an area of common conceptual ground between NRM practitioners, policy makers, historians and dynamicists; to provide a framework that can help NRM practitioners and policy makers to take account of the historical and dynamical issues that characterise human-environment relationships; and to help NRM practitioners and policy makers improve their capacity to learn from the past.
Applied Environmental History captures the characteristics of public and applied history and environmental history. In order to include an understanding of feedback dynamics in human-environment systems, it draws on concepts from dynamical systems theory. Because learning from the past is a particular form of learning from experience, AEH also draws on theories of cognitive adaptation.¶
Principles for the application of AEH are developed and then tested in an exploratory study of irrigation development that is focused on the NRM issue of salinity. Since irrigation salinity has existed for centuries, and is a serious environmental problem in many parts of the world, it is a suitable NRM context in which to explore policy makers' failure to learn from the past. AEH principles guide this study, and are used, together with insights generated from the study, as the basis for the design of AEH Guidelines.
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Scaife, Wendy A. "Transforming human energy to power for change : development principles for charitable health organisations seeking to optimise community and other support of Australian medical science." Thesis, Queensland University of Technology, 2002. https://eprints.qut.edu.au/36364/1/36364_Digitised%20Thesis.pdf.
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Steley, Dennis. "Unfinished: The Seventh-day Adventist mission in the South Pacific, excluding Papua New Guinea, 1886-1986. (Volumes I and II)." Thesis, University of Auckland, 1990. http://wwwlib.umi.com/dissertations/fullcit/9100749.
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The Seventh-day Adventist Church, incorporated in the United States in 1863, was driven by the belief that it was God's 'remnant church' with the work of warning the world of the imminent return of Christ. When that mission was finished the second coming would occur. In 1886 following a visit by an elderly layman, John I Tay, the whole population of Pitcairn Island desired to join the SDA church. As a result in 1890 Adventist mission work began in the South Pacific Islands. By 1895 missions had been founded in six island groups. However difficulties, both within and without the mission's control, ensured that membership gains were painfully slow in the first decades of Adventist mission in Polynesia. However before World War II the Solomons became one of the most successful Adventist mission areas in the world. After 1945 Adventism also prospered in such places as Fiji, Samoa and Tonga. Education provided the key to the gaining of accessions in a number of countries, while in others a health-medical emphasis proved important in attracting converts. Since World War II public evangelism and the use of various programmes such as welfare, radio evangelism, and the efforts of lay members contributed to sharp membership gains in most countries of the region. Of no small consequence in hindering Adventist growth was the opposition of other churches who regarded them as pariahs because of their theology and 'proselytizing'. Adventist communities tended to be introverted, esoteric and isolationist. Nevertheless Pacific islanders adapted aspects of the usually uncompromising Adventist culture. Unity of faith, practice and procedure was a valuable Adventist asset which was promoted by a centralized administration. After a century in the Pacific region its membership there has a reputation among other Adventists for its continued numeric growth and for the ferver its committment to Adventism. Nevertheless Adventism in the region faces a number of problems and its aim of finishing the Lord's work remains unfinished.Subscription resource available via Digital Dissertations
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Miller, Brian J. "The Politics pf Memory in the Jüdisches Museum Berlin, 1999-2004: Curatorial Strategies, Exhibition Spaces, and the German-Jewish Past." Digital Archive @ GSU, 2005. http://digitalarchive.gsu.edu/history_theses/2.
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This thesis explores representations of the Holocaust in the Jewish Museum Berlin and the impact of commercialism on representational choices. Daniel Libeskind’s bold architectural design, which ultimately became the Jewish Museum Berlin, is in many ways a Holocaust memorial. By exploring curatorial strategies in regards to exhibition design and content, this thesis analyzes the debates within the Jewish Museum Berlin over the appropriate manner to represent the Holocaust to the museum-going public in contemporary Germany. This thesis argues that commercialism and the prospects of commercial viability played a significant role in curatorial decisions concerning exhibition narrative. Germany leads the world in acknowledging and exploring their past social crimes but, this thesis argues, an important opportunity for atonement was lost when the administration of the Jewish Museum Berlin privileged commercial success over the presentation of more difficult and uncomfortable, yet socially necessary, representations of the horror of the Holocaust.
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Stephenson, Maxine Sylvia. "Creating New Zealanders: Education and the formation of the state and the building of the nation." Thesis, University of Auckland, 2000. http://hdl.handle.net/2292/30.
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Educational activity preceded official British presence in New Zealand. The development of the New Zealand state from crown colony, to a system of relatively autonomous provincial councils, to a centralized administration took place within a period of four decades. Co-terminous with and essential to the state's progressive securing of its authority was the institutionalization of separate national systems of education for Maori and Pakeha. Whilst the ascendancy of the state and the securing of education as a central state concern proceeded ultimately with the sanction of the state and in accordance with its objectives it was not a straight forward process in a young nation which was born democratic, but was struggling to consolidate political and cultural unity. The various stages and the ultimate form that education in New Zealand took were closely linked to shifts in the nature and role of the state in its formative years, in the nature of its relationship with civil society, and in its official relationship with Maori. This provided the context and dynamic of the shift to state control as public schooling came to dominate over private or voluntary efforts, and as the particularism of isolated provincial settlements was replaced by a system designed to serve the nation as a whole. Positing conceptual links between the development of national education and the processes of state formation and nation building in a colonizing context, this thesis argues that the institutionally differentiated form that universal education took in New Zealand produced a site through which socially, culturally and ideologically determined conceptions of “normality” would be legitimated and become hegemonic. By nationalizing education to legitimate a culture of uniformity based on a specific set of norms, individual New Zealanders were differentially created according to class, gender and ethnicity, and to physical, intellectual, behavioural and sensory functioning.
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Hermansson, Kenth. "I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer." Doctoral thesis, Stockholms universitet, Ekonomisk-historiska institutionen, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-2.
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A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind. The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). The focus is on the period 1920-1965. In the first part the main lines of the dissertation is drawn. The second part focus on texts on marketing and the main characteristics of the period is discussed. It covers the topics of marketing, distribution, advertising and selling on a general level. In two more detailed chapters, the topics of market analysis and the marketing problems and praxis in retailing is dealt with. The third part focus on the practice in the two companies. Market research from the company of Barnängen is examined with the focus on products, groups of consumers, which technique was used, how and if recommendations were followed up in product politics or advertising. The results showed a shift in the use of techniques and product politics towards more sophisticated instruments and a closer relation to a wider market. Retailers use of marketing practice is examined in the company of MEA (Militär Ekiperings Aktiebolaget). The result showed a shift in both use of advertising and advertised products over the period 1930-1960. It was also detected a shit in the relation to the market that went from customer relation to a more anonymous consumer market. The fourth part ties the normative and practical levels together. The consequences for the consumers are also taken in for discussion. It showed that in the overall perspective a change towards a wider consumer market took place.
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Cox, Noel Stanley Bertie. "The evolution of the New Zealand monarchy: The recognition of an autochthonous polity." Thesis, University of Auckland, 2001. http://wwwlib.umi.com/dissertations/fullcit/3002348.
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The aims of this thesis are to determine to what extent the Crown remains important as a source of legitimacy for the constitutional order and as a focus of sovereignty; how the Crown has developed as a distinct institution; and what the prospects are for the adoption of a republican form of government in New Zealand. The imperial Crown has evolved into the New Zealand Crown, yet the implications of this change are as yet only slowly being understood. Largely this is because that evolution came about as a result of gradual political development, as part of an extended process of independence, rather than by deliberate and conscious decision. The continuing evolution of political independence does not necessarily mean that New Zealand will become a republic in the short-to-medium term. This is for various reasons. The concept of the Crown has often been, in New Zealand, of greater importance than the person of the Sovereign, or that of the Governor-General. The existence of the Crown has also contributed to, rather than impeded, the independence of New Zealand, through the division of imperial prerogative powers. In particular, while the future constitutional status of the Treaty of Waitangi remains uncertain, the Crown appears to have acquired greater legitimacy through being a party to the Treaty. The expression of national identity does not necessarily require the removal of the Crown. The very physical absence of the Sovereign, and the all-pervading nature of the legal concept of the Crown, have also contributed to that institution's development as a truly national organ of government. The concept of the Crown has now, to a large extent, been separated from its historical, British, roots. This has been encouraged by conceptual confusion over the symbolism and identity of the Crown. But this merely illustrates the extent to which the Crown has become an autochthonous polity, grounded in our own unique settlement and evolution since 1840. Whether that conceptual strength is sufficient to counterbalance symbolic and other challenges in the twenty-first century remains uncertain. But it is certain that the Crown has had a profound affect upon the style and structure of government in New Zealand.
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DeLong, Ellen Elizabeth. "Advertising Domesticity: A Content Analysis of Traditional Messages in Seventeen Magazine, 1946-1948." University of Akron / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=akron1216912746.
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Koper, Marcel, and thekopers@gmail com. "Clinical supervision in the Alcohol and Other Drugs sector as conducted by external supervisors under a social work framework: Is it effective?" RMIT University. Global Studies, Social Science and Planning, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091106.113121.
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In this thesis, I explore the impact and effectiveness of clinical supervision provided by external clinical supervisors, on workers from a variety of practice backgrounds in a residential rehabilitation centre, in the AOD sector. This thesis uses the framework of social work supervision, as defined by Kadushin (1985; 2002), with the administrative, educative and supportive elements. The research focuses closely on the latter two elements. For this purpose, I employ qualitative research methods, via a triangulation of methods, being guided by Participatory Action Research (PAR) and then conducting semi-structured interviews and focus groups as well as acting as a participant observer, to gather the data. The data was analysed using grounded theory. This research was based upon a clinical supervision project that was fully funded and provided free clinical supervision by external supervisors, providing both individual and group supervision, for a period of 10 months. There were a total of 16 respondents with varied roles and training backgrounds as well as an additional six supervisors, interviewed throughout different stages of the project. The various roles undertaken by me throughout the research process provided essential viewpoints on supervision, as well as the place of boundaries and need for support. The power of such a large scale intervention is discussed and ultimately highlights and identifies the particular benefits of supervision in this research arena. This thesis places clinical supervision in the context of workforce development in the Alcohol and Other Drug (AOD) sector. Thus, while this research elucidates a number of benefits and the factors involved with this experience, the clear separation of other modalities such as training, mentoring and Critical Incident debriefing are seen as integral additional avenues of support and professional development. This research concludes also with what the difficulties and hindrances were for people to continue with regular ongoing clinical supervision, and warrants the argument for interminable supervision in this setting. This research points to an overall paucity of literature on efficacy studies, especially in the AOD context in Australia. This research significantly adds to this dearth and examines the factors unique to the AOD sector in Australia, as well as what factors make for effective supervision. The particular impact of external supervisors and group supervision are explored, which underwrites the forwarded concept of a customised supervision for this setting. By making explicit in this research what the efficacy is on those new to supervision, it provides greater clarity for future studies. A number of recommendations are proposed as result of this research. New definitions of the supportive function of supervision and of clinical supervision are forwarded, as is a new look at the evolving history of social work supervision. This thesis highlights the impact of external supervisors and the unique contribution they offer.
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Randall, Julian Alexander. "RARE IN MENSWEAR: THE LACK OF BLACK COVER STARS FEATURED IN ESQUIRE FROM 2010-2020." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1620082575226473.
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Moran, Madeline Elyse. "An environmental and cost comparison between polypropylene plastic drinking straws and a "greener" alternative: An Oberlin case study." Oberlin College Honors Theses / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=oberlin1526393902586631.
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Bland, Kasey Dawn. "The Life and Career of Fashion Designer, George Stavropoulos." University of Akron / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=akron1217262462.
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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.
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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Amoah, Maame A. "FASHIONFUTURISM: The Afrofuturistic Approach To Cultural Identity inContemporary Black Fashion." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent15960737328946.
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Leskova, Zuzana. "International Marketing Communication in Higher Education: An Interpretive Communication Audit of Victoria University in Melbourne, Australia." Thesis, 2016. https://vuir.vu.edu.au/32633/.
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This research regards universities as highly influential entities. Aside from producing and disseminating knowledge, one of the purposes of higher education is to contribute to the intellectual development of a society. In addition to this original purpose universities also have unique characteristics which, when recognised, can help them with designing new and creative approaches to marketing communication strategies. To identify these distinctive qualities, this study implemented an interpretive communication audit that focuses on the specifics and characteristics of international communication activities at Victoria University (VU).
Specifically, this study set out three key research objectives: to identify specifics and characteristics of a university that can serve as a valuable source for designing new approaches to university marketing; to explore the creative potential of students to actively contribute to the development of university marketing and to test the viability of an interpretive communication audit within the university framework, while using the subjective insight and experience of a researcher.
Emphasising the interpretive approach, this thesis analysed the interpretations of the University’s communication given by the international and domestic students of VU. In particular, focus groups and action groups, in which 29 VU students participated, served as specific methods for collecting these individual opinions and understandings. Following the philosophical and methodological practice of an interpretive communication audit, this thesis used students’ as well as the researcher’s own interpretations for developing creative feedforward that gives concrete recommendations on how to work with the University’s communication activities. The outcome of this mainly reveals how a university can benefit from cooperating with students on developing marketing strategies. Additionally, the last chapter of this thesis sets out specific ideas Victoria University can use for preparing new communication activities.
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Mackie, Brent Donalson School of Arts UNSW. "Selling safe smut?? a research project exploring the effectiveness of sexually explicit HIV/AIDS prevention education campaigns in engaging Sydney gay men." 2008. http://handle.unsw.edu.au/1959.4/41461.
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This project critically examines the question Are HIV/AIDS prevention campaigns more effective at engaging gay men if they use colloquial language and sexually explicit imagery? by investigating the impact of sexually explicit campaigns on the Sydney gay community. The project approaches the question in three parts: 1. A review of literature exploring the circumstances in which and for what reasons sexually explicit HIV/AIDS campaigns are produced. 2. An analysis of seven interviews with producers of HIV prevention campaigns exploring how, why, where and for what reasons explicit campaigns are produced. 3. An analysis of eight interviews with homosexually active Sydney men exploring how HIV prevention campaigns are viewed, consumed and understood. The interviews were in-depth, semi-structured and conducted over one hour per interviewee. The findings are dominated by two interrelated and at times conflicting themes. First, that there is a strongly held belief by campaign producers that the most effective HIV prevention campaigns targeting gay men are produced by the community and reflect that community and as a result must at times be sexually explicit. Second, that it is no longer sufficient for HIV prevention campaigns to rely on explicit sex to attract attention. In an environment where visual images, and sexually explicit visual images especially, are becoming more accessible, and media and communication is more prevalent and complex, safe sex campaigns are forced to deliver ever more sophisticated and stimulating creative materials in order to maintain the engagement of gay men. The interviews revealed that both campaign producers and consumers participated in the production of a visual literacy of safe sex campaigns. This literacy was necessary to both effectively produce and comprehend the campaigns. The interviews showed that while HIV prevention campaigns that use sexually explicit language and imagery can be highly effective at engaging gay men, the success of sexually explicit campaigns is contextual that is, dependent on where, to whom and in what circumstances the materials are delivered. The audience??s accumulation of knowledge and cultural experience when viewing the campaigns, in other words their safe sex campaign literacy, significantly influenced their capacity to understand, appreciate and be engaged with sexually explicit HIV prevention campaigns.
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Mitsis, Ann. "Antecedents to student-based brand equity: student brand loyalty and perceived quality in higher education." Thesis, 2007. https://vuir.vu.edu.au/15748/.
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It is clear that postgraduate business students are becoming increasingly analytical in their course and university selection. MBA and other Master of Business students are more aware of the risks involved in choosing the right course and university to study at. For Australia the higher education industry has been one of the fastest growing service exports and Australia's third largest behind tourism and transportation and is worth $4 billion. With the increasing global competition of university degrees the ability of countries like Australia to continue to capture these benefits over tiie longer term is unclear. The aims of this thesis was first to enable manager's within non elite branded universities to better understand what steps are needed to enhance student based brand equity and secondly, to contribute to the understanding of how consumer based brand equity is created and maintained within a unique service environment of a university.
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Li, Hankun. "Research on the preference of Chinese post-00s for advertising appeals of mobile phone." Master's thesis, 2021. http://hdl.handle.net/10071/24397.
Full textAbstract:
In 2021, the number of mobile Internet users in China has increased to 1.007 billion, of which
the post-00s generation accounted for more than 12.3%. For the mobile phone market, the
post-00s has become a considerable consumer group.
Mobile advertising is an important link in the marketing of mobile phone manufacturers, and
the concept of advertising appeal can well convey the selling point of the product to the
consumers, and the selling points of China post-00s prefer to mobile advertising has become
the main problem studied in this article.
The purpose of this paper is to understand the preferences of the consumer group of the
post-00s for mobile advertising demands. Through a questionnaire survey for netizens under
the age of 21 on the Internet, the questionnaire is designed in the form of Likert scale and the
data analysis after recovering the questionnaire and finally draws the conclusion.
Through analysis, the article shows that post-00s consumers show certain preferences for the
relevant demands of mobile advertising listed in the questionnaire, among which innovative
functions, modeling design, battery performance and personality expression in mobile
advertising are more prominent.Em 2021, o tamanho dos usuários de Internet móvel na China aumentou para 1.007 milhões, dos quais mais de 12,3% foram responsáveis por mais de 00 anos. Para o mercado de telefonia móvel, tornou-se um grupo de consumidores considerável depois de 00 anos. A publicidade móvel é uma parte importante do marketing dos fabricantes de telefones celulares. O conceito de apelo publicitário pode transmitir bem o ponto de venda dos produtos aos consumidores, e a preferência da China por publicidade móvel após 00 anos tornou-se o principal problema deste documento. O objetivo deste artigo é entender a preferência dos grupos de consumidores pela demanda por publicidade móvel após 00 anos. Através de uma pesquisa por questionário de internautas com menos de 21 anos na Internet, o questionário foi elaborado na forma de uma escala de Like, e os dados foram analisados após a coleta do questionário e, finalmente, a conclusão foi alcançada. Por meio da análise, o artigo mostra que, após 00 anos, os consumidores mostram uma certa preferência pelos recursos relacionados à publicidade móvel listados no questionário, entre os quais a função inovadora, o design, o desempenho da bateria e a expressão da personalidade na publicidade móvel são mais proeminentes.
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Walker, Andrew Gordon. "Pursuing the radical objective : discourse, ideology and the text : a study of the archive of the Australian Waterside Workers' Federation." Thesis, 2002. https://vuir.vu.edu.au/33021/.
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The texts of the Waterside Workers' Federation offer a valuable insight into
the beliefs and activities of one of Australia's more powerful and militant unions. This
investigation focuses on the period following the end of the 1930s and the years of
World War 2 when the WWF was going through a rebuilding phase under a strong
Communist leadership. Seen as an essential tool for the organizational rebuilding of a
battered and fragmented Federation, the leaders of the union saw the establishment of
a journal as a priority. The product of this vision was the widely distributed, monthly
Maritime Worker. This newspaper became the masthead of a politically re-awakening
union and through it historians have been able to access the ideological directions the
WWF took to achieve its industrial and political objectives.
This investigation places the texts of the Waterside Workers' Federation under
the scrutiny of a post-structuralist analysis that has the work of Michel Foucault as one
of its principal features. The object of this project is to develop a critique of the
organising processes that inform historical knowledge. These processes are recognised
as the constraints that discourse functions place on all meaning and understanding.
By focussing on the texts of the Waterside Workers' Federation and interrogating the
interpretative features that support the notions of text, ideology and discourse, this
investigation introduces the need for a re-examination of the constitutive and
organisational features that have constrained and limited historical knowledge in the
modem period.
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Harvey, Michael Joseph. "Seeing the supplements : a rhetorical visual analysis with fitness advertisements." Thesis, 2014. http://hdl.handle.net/1805/5901.
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Indiana University-Purdue University Indianapolis (IUPUI)This study uses a rhetorical visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a time span of a year and a half within each of the magazines, totaling nine separate advertisements for analysis. The purpose of this study is to determine to what extent, if any, the construction of advertisements in men's fitness magazines operates as ideographic images establishing legitimacy as determined through application of Sonja Foss' rhetorical visual analysis methodology. Previous research has identified various analyses of visual images within the fitness culture, however, rhetorical visual analysis of supplement advertisement does not appear to have been investigated prior to this project which is the primary concern for the initiation of the current research. Employing rhetorical analysis in order to understand visual images provides a perspective that is imperative to identification of elements and functions of visual images. The current findings indicate that images in advertisements in men's fitness magazines do not establish rhetorical legitimacy, as understood from a rhetorical perspective. However, when examined through a traditional aesthetic intentionalist perspective, the construction of the advertisements operates as ideographic images, establishing legitimacy through the image. This information provides us with the understanding that advertisements within current muscle magazines are operating under a traditional viewpoint, and as such, produce traditional perspectives. The advertisement industry within this genre is reliant upon the consumer first knowing what the product is and then realizing how the image fits into that function. The limitation within this perspective of the advertisement industry is the consumer's knowledge base concerning the product, the product being explained through text and the time the consumer is willing to spend on correlating the intent or function with the images presented.