Relevant bibliographies by topics / Marketing research Australia

Academic literature on the topic 'Marketing research Australia'

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Published: 10 December 2022
Last updated: 29 January 2023

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Journal articles on the topic "Marketing research Australia"

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Widing, Robert E. "Marketing Research in Australia and New Zealand." Australasian Marketing Journal (AMJ) 8, no. 2 (January 2000): 59–62. http://dx.doi.org/10.1016/s1441-3582(00)70191-1.

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Crawford, Robert, and Matthew Bailey. "Speaking of research: oral history and marketing history." Journal of Historical Research in Marketing 10, no. 1 (February 19, 2018): 107–28. http://dx.doi.org/10.1108/jhrm-02-2017-0007.

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Purpose The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property. Design/methodology/approach This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day. Findings The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods. Originality/value Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.
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Loutit, T. S. "AUSTRALIAN PETROLEUM RESEARCH AND DEVELOPMENT: AN EXAMPLE OF PROBLEM-DRIVEN GEOSCIENCE RESEARCH MANAGEMENT." APPEA Journal 36, no. 1 (1996): 500. http://dx.doi.org/10.1071/aj95028.

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The Australian petroleum exploration research program is customer-driven and reflects the balance between the need for the petroleum industry to reduce exploration risk in the short term and the government need to improve the perception of prospectivity in the longer term. Higher prospectivity will lead to greater exploration investment and competition, whereas risk-reduction will increase the efficiency and effectiveness of the exploration industry. Thus the objectives of the primary customers may be significantly different, with government intent on increasing the amount of investment and competition between explorers, whereas industry is intent on keeping expenditure to a minimum and maintaining competitive advantage. Despite the differences, collaboration between all groups involved in exploration and exploration-related research in Australia is essential to solve the range of exploration problems and generate new paradigms. Collaborative research ventures are most successful when new ideas stimulate explorer and researcher alike to focus resources on the key questions despite factors such as competitive advantage. Government geoscience researchers must play a significant role in generating and marketing new concepts to help maintain Australia's supply of domestic petroleum products.The scale of the petroleum research undertaken, and the degree of collaboration between industry and research groups in Australia, is remarkable. There is a productive balance between groups developing and applying new technology and those undertaking regional geological and petroleum systems research. This balance has been reached because of the long-term commitment by the Australian Government, via legislation and funding, to ensure the preservation of exploration data in national geoscience database systems, and that basic and applied research at all scales, from basins to wells, is undertaken in support of petroleum exploration and development.Despite the success of a number of collaborative research projects, research and development resources are still under-utilised by the Australian petroleum industry. Government research agencies must develop a higher marketing profile to ensure that the utilisation of the resources is at a maximum.
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Carroll, Tom E., and Laurie Van Veen. "Public Health Social Marketing: The Immunise Australia Program." Social Marketing Quarterly 8, no. 1 (March 2002): 55–61. http://dx.doi.org/10.1080/15245000212542.

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The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. This program comprised a number of initiatives, including: ▪ improvements to immunization practice and service delivery; ▪ establishment of a National Centre for Immunisation Research and Surveillance; ▪ negotiation with State and Territory Governments to introduce requirements for immunization prior to commencing school; ▪ financial incentives for doctors and parents/guardians; ▪ a national childhood immunization education campaign; and ▪ a specific Measles Control Campaign. While recognizing the key role played by structural and policy reform within the formulation and implementation of a social marketing strategy, this article focuses primarily on the community education components of this program.
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Khamis, Susie. "The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 358–74. http://dx.doi.org/10.1108/jhrm-06-2014-0015.

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Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations. Design/methodology/approach This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and television), promotional materials, rare press clippings and company memos/briefs, which were loaned to the author for the purposes of this research by Unilever Australasia (Sydney, Australia); contemporary press reports that document popular reactions to the rapid globalization of the Australian economy in the early 1990s; and biographies of key personnel and organizations. Findings Despite its gradual takeover by a multinational corporation, the Bushells brand was marketed in ways that evoked an “authentic” and nostalgic nationalism through imagery that drew on the nation’s rural past, reproduced a rustic aesthetic and sentimentalized a pre-globalized era. Originality/value This article constitutes original interdisciplinary analysis of how one of Australia’s most iconic and historically dominant brands (Bushells Tea) was marketed during one of the most tumultuous periods in its history. Through examination of rare archival material and contemporary press reports, the analysis makes a valuable contribution to the understanding of brand marketing history in Australia.
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Rae, Ian D. "Vitamin A and Australian Fish Liver Oils." Historical Records of Australian Science 25, no. 1 (2014): 55. http://dx.doi.org/10.1071/hr14005.

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Research by an organic chemist at the University of Melbourne and support from Australia's Council for Scientific and Industrial Research provided the basis for a wartime industry when Australia was unable to maintain access to traditional supplies of cod liver oil from Britain and Norway in the 1940s. Two major pharmaceutical companies gathered oil from the livers of sharks in southern Australia that was rich in vitamin A, and so met domestic and military needs for this nutritional supplement. Other companies joined in and by the end of the war Australia had a flourishing industry that derived synergy from the marketing of shark flesh for human consumption. South Africa was a leader among countries that expanded fish-oil production in the late 1940s, as a result of which Australian producers suffered from import competition. A Tariff Board hearing found that the Australian industry was unable to meet local needs and so did not recommend increased tariffs. The industry struggled for years until the perceived nutritional benefits of other components of the fish oils helped to revive markets.
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Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (October 20, 2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising. Practical implications The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication. Originality/value This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.
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Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (September 11, 2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportunities as key attitudinal items shaping students’ decision-making process. With regards to important social groups, education agents and family were key reference groups. In relation to perceived difficulties, students reported tuition and living costs, and far distance from home as key barriers in their decision to study at PHMS. Research limitations/implications The sample draws upon students from a single state, New South Wales, Australia and this limits the generalisability of the authors’ findings. This study also excluded students from Australian public universities who may hold different perceptions towards studying at a PHMS. Practical implications The findings have important implications for hotel schools to improve their curriculum designs and embed practical hands on the learning experience of their students. Marketing agencies can also use these motivational attributes in developing effective marketing campaigns to increase enrolment figures. Originality/value This framework has proven to be useful in helping marketers understand various underlying motivational factors to attract prospective students to enrol in private hotel management schools.
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Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.
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DUYGUN, Adnan, and Süleyman Ahmet MENTEÅž. "THE LAST DECADE OF MARKETING RESEARCH: THE CASE OF EUROPEAN JOURNAL OF MARKETING." TURKISH JOURNAL OF MARKETING 4, no. 1 (May 12, 2019): 1–10. http://dx.doi.org/10.30685/tujom.v4i1.40.

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This study aims to present a bibliometric analysis of the research papers published in the European Journal of Marketing (EJM) from the year 2008 to 2017. According to results, 762 research papers were published in the European Journal of Marketing from the year 2008 to 2017. The distribution of top three subjects is as follows; product and branding (148 papers, 19.42%), marketing communications (119 papers, 15.62%) and consumer behaviour (109 papers, 14.30%). The top three article contributing countries are the UK, Australia, and the USA. The results also exhibit that most of the research papers (543 papers, 71.26%) have 51 or more references. Finally, approximately half of the research papers (352 papers, 46.20%) are cited up to ten times. The results are important for the guidance of academicians and researchers who study in marketing.
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Dissertations / Theses on the topic "Marketing research Australia"

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Venkatesan, Venkateswara S. "The marketing orientation of small and medium enterprises: An Australian study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1497.

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The market orientation construct has emerged as a key marketing theme in the 1990's. While the concept of being focussed on the market (customers and competitors) has been known since the early 1950's (e.g. Drucker,1954), putting the concept into practice through a set of specific actions has eluded many organisations and academics. As a result, market orientation (also termed market focus, customer focus and competitor focus) had remained a business philosophy (Bennett & Cooper, 1979: Felton, 1959; Konopa & Calabro,1971) more than a strategic approach. While there have been sporadic attempts at defining or operationalisinga marketing or customer orientation in the past (Gronrnos, 1989: Kotler, 1977: Masiello, 1988: Webster,1988), the first serious effort in the early 1990's when Kohli and Jaworski (1990) and Narver and Slater (1990 defined market orientation as a set of organisational activities or behaviours. Narver and Slater also found a positive link between having such an orientation and business performance. The emphasis in both models was on obtaining and understanding customers and competitors and responding to customers' needs better than competitors through a coordinated effort across the organisation. Subsequently a number of studies have supported the positive relationship between market orientation and business performance. However, results have not been consistent and several variables have been shown to moderate the market orientation performance relationship. All of the major market orientation studies have been undertaken within large organisations and very little is known about the market orientation of small and medium enterprises (SMEs), or of its relationship to their performance. It is recognised that SMEs are different from large businesses some of their marketing practices are unique to SME. Given this uniqueness, the present research examined the applicability of existing market orientation constructs and models to SMEs. For this purpose, Kohli and Jaworski's and Narver and Slater's constructs were modified and some unique SME items were added. Following a staged research approach, as recommended by Churchill (1979), a randomly chosen sample of Australian SMEs was surveyed. In all, more than 700 responses were received, of which 542, were used in the present study. The results obtained suggested that while a form of market orientation existed in SMEs, its operationalisation was different. Of Kohli and Jaworski’s (1990) three dimensions, (intelligence generation, dissemination and organisational response), organisational response could not be supported. The study also provided support for Narver and Slater's (1990) customer and competitor orientation constructs. The third construct 'inter-functional coordination' was not included as early qualitative interviews made it clear that it had no meaning in an SME context. Customer and competitor orientations emerged as distinct constructs but the interrelationship between the two suggested the presence of a higher order 'market orientation' construct. Compared to the organisations analysed in earlier studies, the SMEs in the current study were small in size and very few had multiple functional areas. In most of the businesses, marketing did not exist as a separate function. Consequently there was 110 support for constructs such as organisational response and inter-functional coordination. The informal nature of SMEs marketing activities was evident in the market orientation constructs. It appeared that SMEs collect their intelligence through informal means. Their marketing activities were also based more on intuition than logic. Apart from customer and competitor orientations, a customer service orientation emerged as an important element. Having a customer service orientation led to customer satisfaction and, hence, to repeal business, which was considered to be extremely important by the small businesses surveyed. Having a customer service orientation also had a positive impact on the organisational commitment of employees, repeat business and business performance. The overall impact of customer orientation and competitor orientation on business performance was positive, but small. This was not surprising as respondents took a casual or intuitive approach to marketing. It seems that small business performance is constrained by factors other than marketing, such as the availability of resources. Further, even among large businesses. The market orientation-performance relationship has not been consistently positive or significant. The present results suggest that market orientation, as practised in large businesses, or as articulated by academics, may not be applicable to SMEs and that customer service elements needed to be included in the model. As regards performance, the results obtained suggest that factors other than marketing are also critical and fun her research is needed to tease out the nature of these additional factors.
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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.

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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly market-oriented higher education environment in Australia, will a model developed from the study of services marketing (which has developed since the 1970s as a distinct sub-branch of the Marketing discipline) show itself to be applicable to universities operating in the Australian sector? (ii) If so, are there demonstrable differences in the way in which ‘student customers’ respond in terms of the antecedents of customer satisfaction and customer loyalty within different types of university? . . . The study found that the model tested was highly appropriate for indicating the major antecedents of satisfaction and loyalty in this setting. It showed that the institutional image was a relatively stronger antecedent of perceived value and customer satisfaction than were elements of service quality, and that the model was effective in accounting for a large proportion of the variance found in students’ loyalty to their institution. It also found that there was relatively little difference between students attending different types of university in these matters. It argues that there is an important imperative for Australian universities to take a strategic image management approach to their marketing initiatives, and also issues related to the nature of higher education as a positional and public good.
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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/19241/1/Rodney_Ainsworth_Thesis.pdf.

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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Technology and an analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the Relational Aesthetic is used as a way of charting my practice and of examining how this approach might be appropriate to theatre-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of producer, might manage the complex set of circumstances and interactions between the work, the community and the industry. Using practice-led research methodologies, the exegesis examines the process of the creation of a new play, Sinking, and explores, through the use of an autobiographical case study, what the process has meant to the author’s development as a playwright over a fifteen month period. The paper uses a network map to explore the interactions created through a rehearsed reading of the first draft of the play in October 2006 and, in doing so, demonstrates how a close engagement with the community formed the basis of the entrepreneurial strategy. The exegesis demonstrates that Bourriaud’s work connects very closely with the author’s practice and examines how the approach might be useful for other regional arts practitioners, particularly those in the early stages of their careers. The research aims to identify how the creation of the play, and the subsequent interactions generated within a regional community, can lead to opportunities to create connections both within the author’s place of residence and in broader theatre industry contexts, nationally and internationally, in order to provide commercial and professional outcomes.
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Ainsworth, Rodney Phillip. "The entrepreneurial playwright : a relational approach to marketing plays in the regions." Queensland University of Technology, 2008. http://eprints.qut.edu.au/19241/.

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This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the creation of a full-length theatrical work through the MA (Research) Program at Queensland University of Technology and an analysis of that journey in the context of regional theatre practice in Queensland. Nicolas Bourriaud’s theory of the Relational Aesthetic is used as a way of charting my practice and of examining how this approach might be appropriate to theatre-making in regional Australia. The paper establishes strategies by which the playwright, when also undertaking the role of producer, might manage the complex set of circumstances and interactions between the work, the community and the industry. Using practice-led research methodologies, the exegesis examines the process of the creation of a new play, Sinking, and explores, through the use of an autobiographical case study, what the process has meant to the author’s development as a playwright over a fifteen month period. The paper uses a network map to explore the interactions created through a rehearsed reading of the first draft of the play in October 2006 and, in doing so, demonstrates how a close engagement with the community formed the basis of the entrepreneurial strategy. The exegesis demonstrates that Bourriaud’s work connects very closely with the author’s practice and examines how the approach might be useful for other regional arts practitioners, particularly those in the early stages of their careers. The research aims to identify how the creation of the play, and the subsequent interactions generated within a regional community, can lead to opportunities to create connections both within the author’s place of residence and in broader theatre industry contexts, nationally and internationally, in order to provide commercial and professional outcomes.
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Scaife, Wendy A. "Transforming human energy to power for change : development principles for charitable health organisations seeking to optimise community and other support of Australian medical science." Thesis, Queensland University of Technology, 2002. https://eprints.qut.edu.au/36364/1/36364_Digitised%20Thesis.pdf.

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Turnbull, Elwin Donald, of Western Sydney Hawkesbury University, and Faculty of Agriculture and Rural Development. "Developing the Australian lamb industry using action research." THESIS_FARD_XXX_Turnball_E.xml, 1993. http://handle.uws.edu.au:8081/1959.7/84.

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This document reports on the rationale for and results of using action research in order to facilitate development of the Australian lamb industry. The contexts of this research were: a lamb industry that had declining consumption; producers were slow to change to the production of new style of lamb which more closely aligned with consumer trends towards lower fat and convenience foods; and major changes in research funding criteria, towards projects with measurable impacts upon industries. The perspective taken in this research was that the production and marketing of lamb is essentially a human activity. Action research was effective in providing a methodology for working with extension and research officers using focus group meetings with lamb producers in South Eastern Australia. The key activity was the creation of an environment for a rich social discourse between industry people, focussing on establishing suitable processes and relationships within the industry. Valuable resources consisting of current industry skills, knowledge and institutions were utilised through this project for the benefit of the industry. This project illustrated a role for action research as an effective way of facilitating learning and communication in the lamb industry. The impact of the project was limited because the activities were confined to the production end of the marketing channel. The research helped the author to develop a deeper understanding of participatory action research and the close linkage between learning and self image. The experience of conducting the research validated the importance of the group dynamic in action research and the difficulty that individuals and groups have in matching actions with espoused theory
Master of Science (Hons)
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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.

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Thesis (Ph. D.)--Graduate School of Management, University of Western Australia.
Title taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.
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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Forbes, Sharon L. "The influence of individual characteristics, product attributes and usage situations on consumer behaviour : an exploratory study of the New Zealand, Australian, UK and US wine markets : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Lincoln University /." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/901.

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Previous research has suggested that the country of origin cue is important to consumers during their purchase decision making process; the cue is utilised as an indicator of product quality and thus has an effect on purchase decisions. However, country of origin research has been heavily criticised in terms of methodology and has tended to focus on durable, manufactured products such as automobiles, electronics and apparel. This research investigates whether consumers do utilise the country of origin cue during actual wine purchase decisions and whether consumer perceptions of wine will vary based upon the country from which it originates. In addition, this study also seeks to identify all of the product attributes which are utilised by wine purchasers, and the degree to which these attributes are important to them during the purchase decision process. Finally, the research seeks to understand the influence that individual consumer characteristics (i.e. demographic variables, product knowledge and product involvement) and usage situations will have upon attribute utilisation and importance. In order to examine these broad research questions, a structured survey was developed and administered to respondents in four countries immediately following an actual wine purchase. Analysis of the collected survey data revealed that consumers typically utilised only a small number of attributes during their purchase decisions, and that the attributes which were most frequently utilised were not necessarily the most important to wine consumers. The country of origin cue was the eighth most frequently utilised attribute and the fourth in terms of importance. The majority of consumers could accurately identify the country of origin of the wine they had just purchased and their perceptions of wines were found to vary based upon the country of origin. Individual consumer characteristics were found to have varying effects upon attribute utilisation and importance ratings. Three-quarters of all wine purchases were made to resolve just four usage situations, and these situations were found to moderate the origin of the wine that the consumer selected during their purchase decision. From a theoretical standpoint, this study supports the idea that consumers utilise only a small number of attributes during their decision making process, and that this number will increase as product knowledge and product involvement levels increase. The most important attributes for consumers were found to be intrinsic in nature. Country of origin theory has also been advanced by this study; consumers were found to hold stereotyped perceptions of wine based upon its national origin, and both the nationality and education level of the consumer were found to moderate the utilisation of the country of origin cue. Whilst earlier researchers had suggested that any home country bias may be product specific, this study suggests that it may actually be a product dimension specific phenomenon. The high reliability of the product involvement and subjective knowledge scales should also be of value to future consumer behaviour researchers. Similarly, the idea that the usage situation influenced which product was purchased, but not how it was selected, expands current knowledge. Practical implications arising from this study include the identification of the importance of having previously tried a wine; marketers could increase sales through the provision of wine tasting opportunities for consumers. The significant correlation between involvement and the frequency of wine consumption also provides wine producers with an opportunity to increase sales through initiatives which will increase consumer involvement with wine. The results indicate that the wine industry should focus on the production and marketing of wines which are suitable for consumption in the identified four dominant usage situations and should seek to increase consumption in dining situations in the US. Finally, promotional strategies linking New Zealand wines with high quality appear to have been successful, but these messages will need to be repeated in order to reinforce the positive consumer perceptions.
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Leskova, Zuzana. "International Marketing Communication in Higher Education: An Interpretive Communication Audit of Victoria University in Melbourne, Australia." Thesis, 2016. https://vuir.vu.edu.au/32633/.

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This research regards universities as highly influential entities. Aside from producing and disseminating knowledge, one of the purposes of higher education is to contribute to the intellectual development of a society. In addition to this original purpose universities also have unique characteristics which, when recognised, can help them with designing new and creative approaches to marketing communication strategies. To identify these distinctive qualities, this study implemented an interpretive communication audit that focuses on the specifics and characteristics of international communication activities at Victoria University (VU). Specifically, this study set out three key research objectives: to identify specifics and characteristics of a university that can serve as a valuable source for designing new approaches to university marketing; to explore the creative potential of students to actively contribute to the development of university marketing and to test the viability of an interpretive communication audit within the university framework, while using the subjective insight and experience of a researcher. Emphasising the interpretive approach, this thesis analysed the interpretations of the University’s communication given by the international and domestic students of VU. In particular, focus groups and action groups, in which 29 VU students participated, served as specific methods for collecting these individual opinions and understandings. Following the philosophical and methodological practice of an interpretive communication audit, this thesis used students’ as well as the researcher’s own interpretations for developing creative feedforward that gives concrete recommendations on how to work with the University’s communication activities. The outcome of this mainly reveals how a university can benefit from cooperating with students on developing marketing strategies. Additionally, the last chapter of this thesis sets out specific ideas Victoria University can use for preparing new communication activities.
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Books on the topic "Marketing research Australia"

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Research and Development Conference on Vegetables, the Market and the Producer (1988 Richmond, N.S.W.). Research and Development Conference on Vegetables, the Market and the Producer: A research and development conference held at Hawkesbury Agricultural College, Richmond N.S.W. Australia, July 11th to July 15th 1988. [Wageningen, Netherlands: International Society for Horticultural Science, 1989.

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Research, and Development Conference on Vegetables the Market and the Producer (1988 Richmond N. S. W. ). Research and Development Conference on Vegetables, the Market and the Producer: A research and development conference held at Hawkesbury Agricultural College, Richmond N.S.W. Australia, July 11th to July 15th 1988. [Wageningen, Netherlands]: International Society for Horticultural Science, 1989.

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Kinnear, Thomas C. Australian marketing research. Sydney: McGraw-Hill, 1993.

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Dennis, Richards, ed. Horticultural products as functional foods -- a consumer perspective: Market research and consumer attitudes in Australia and New Zealand. Christchurch, N.Z: New Zealand Institute for Crop & Food Research, 2004.

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Research in Contemporary Issues of Marketing: Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing: A Rese. Not Avail, 2003.

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Alan, Buttery Ernest, University of Western Sydney. School of Marketing and International Business., and Australian Conference of the Chartered Institute of Marketing (1st :, 2003), eds. Research in contemporary issues of marketing: Best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith, N.S.W: School of Marketing and International Business, UWS, 2003.

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Ltd, Stollznow Research Pty, and Fiji Visitors Bureau, eds. Assessment of traveller perceptions of Fiji: Market research report. Suva, Fiji: Fiji Visitors Bureau, 2000.

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French, Jeff. Behaviour and how to influence it. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0006.

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This chapter focuses on the development of a more systematic approach to social behaviour change (Michie et al,2011) and the examination of a growing body of research in the public health world (CDC, 2000) that goes beyond just communication- and enforcement-based approaches to influencing health behaviour (McQuail, 2009; Rothschild, 1999). This understanding has been developing rapidly over recent years (NICE, 2007; 2014). Intervention organizing and planning systems such as social marketing (French et al., 2010), co-creation (Cottam and Leadbeater, 2004), and community engagement (Hills, 2004) are examples of how this new science is being operationalized in social policy delivery. This development, along with more general improvement in social policy implementation (Public Administration Select Committee, 2009), planning, and review (Australian Public Service Commission, 2007) has resulted in a growing consensus about how to establish, deliver, and evaluate more successful behavioural interventions focused on social good.
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Book chapters on the topic "Marketing research Australia"

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Cowling, W. A., and J. S. Gladstones. "Lupin Breeding in Australia." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 541–47. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_51.

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Edwards, A. C. "The use of pulses for feed in Australia." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 525–29. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_49.

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Nelson, P., and W. A. Hawthorne. "Development of lupins as a crop in Australia." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 549–59. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_52.

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Petterson, D. S., R. S. Coffey, M. A. Sweetingham, and J. G. Allen. "Research that Overcame the Impediments to Production and Marketing of Lupins in Western Australia." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 575–87. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_55.

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Siddique, K. H. M., R. B. Brinsmead, R. Knight, E. J. Knights, J. G. Paull, and I. A. Rose. "Adaptation of chickpea (Cicer arietinum L.) and faba bean (Vicia faba L.) to Australia." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 289–303. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_26.

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Vorobjovas-Pinta, Oscar, and Violetta Wilk. "Marketing Suburban Tourism Destinations on Social Media: The Case of the City of Joondalup, Western Australia." In Case Based Research in Tourism, Travel, Hospitality and Events, 219–36. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-4671-3_13.

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Ferdous, Ahmed Shahriar, Michael Polonsky, Bianca Brijnath, and Andre M. N. Renzaho. "Designing Social Marketing Activities to Impact the Shaping of Expectations of Migrants in Health Service Encounters: The Case of African Migrant Blood Donation in Australia." In Applying Quality of Life Research, 349–64. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9_20.

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Hamblin, John, Wayne Hawthorne, and Michael Perry. "Regional reviews: The Australian Scene." In Linking Research and Marketing Opportunities for Pulses in the 21st Century, 131–42. Dordrecht: Springer Netherlands, 2000. http://dx.doi.org/10.1007/978-94-011-4385-1_11.

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Jones, Sandra C., and Katherine Eagleton. "Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising." In Applying Quality of Life Research, 67–86. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-19869-9_4.

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O’Connell, Nadia, and Ho Yin Wong. "Optimal Motivation and Governance of Education Agents." In Handbook of Research on Transnational Higher Education, 118–37. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4458-8.ch007.

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This chapter addresses the issue of marketing higher education institutions through education agents, focusing on ways to gain a competitive advantage over other institutions in the context of increasing global competition while maintaining close management and governance of this distribution channel. Qualitative in-depth interviews were conducted with 31 Australian university international marketing managers and staff, and 16 education agents based in Australia and overseas. The findings show seven main themes, namely, service and support, joint promotion, incentives, training, gifts, social activities, and relationship enhancement. The contributions of this chapter are the provision of experiences, ideas, attitudes, and perspectives of how Australian universities work in partnership with education agents throughout the world to recruit international students in an increasingly competitive marketplace, whilst ensuring obligations are met under Australian international education legislation. This chapter provides marketing specialists, educational administrators, and policy makers with practical real life examples of motivational and management techniques.
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