Academic literature on the topic 'Marketing research'
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Journal articles on the topic "Marketing research"
Pedko, I., and V. Hordiienko. "Marketing Research in the Marketing Information System." Economic Herald of the Donbas, no. 4 (58) (2019): 138–43. http://dx.doi.org/10.12958/1817-3772-2019-4(58)-138-143.
Full textChao, Paul, Alvin C. Burns, and Ronald F. Bush. "Marketing Research." Journal of Marketing Research 33, no. 1 (February 1996): 121. http://dx.doi.org/10.2307/3152023.
Full textDanna, Denise, and Demetrius Porche. "Marketing Research." Journal for Nurse Practitioners 5, no. 4 (April 2009): 294–95. http://dx.doi.org/10.1016/j.nurpra.2008.11.006.
Full textAbdukhalilova, Laylo Tokhtasinovna, and Nargiza Elshodovna Alimkhodjaeva. "Crowd marketing in marketing research." SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11, no. 1 (2021): 40–46. http://dx.doi.org/10.5958/2249-877x.2021.00006.0.
Full textLevy, Sidney J. "Marketing management and marketing research." Journal of Marketing Management 28, no. 1-2 (February 2012): 8–13. http://dx.doi.org/10.1080/0267257x.2011.645688.
Full textFurukawa, Ichiro. "Marketing Research Projects." Japan Marketing Journal 39, no. 1 (June 28, 2019): 3–5. http://dx.doi.org/10.7222/marketing.2019.021.
Full textMeghisan, Georgeta-Madalina, and Thierry Burger-Helmchen. "Meta-analysis in marketing research." Innovative Marketing 13, no. 1 (May 12, 2017): 6–10. http://dx.doi.org/10.21511/im.13(1).2017.01.
Full textRethans, Arno J., William R. Dillon, Thomas J. Madden, Neil H. Firtle, and A. Parasuraman. "Marketing Research in a Marketing Environment." Journal of Marketing Research 25, no. 1 (February 1988): 111. http://dx.doi.org/10.2307/3172932.
Full textNancarrow, Clive, Julie Tinson, and Richard Webber. "Roots Marketing: The Marketing Research Opportunity." International Journal of Market Research 49, no. 1 (January 2007): 47–69. http://dx.doi.org/10.1177/147078530704900107.
Full textPoddubnaya, Tatyana Nikolaevna. "Marketing Research into Youth Tourist Preferences." Revista Gestão Inovação e Tecnologias 11, no. 4 (July 10, 2021): 683–97. http://dx.doi.org/10.47059/revistageintec.v11i4.2138.
Full textDissertations / Theses on the topic "Marketing research"
Comé, Henning, and Melissa Fribergh. "Marknads Analys : Marketing Research." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5305.
Full textChandukala, Sandeep Rao. "Investigation of direct and indirect effects of variables in marketing." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1210909898.
Full textSobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.
Full textWong, Yik-man. "A philosophy of marketing research methodology : representation, relevance and reality /." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25017524.
Full textLian, Xiaoxi. "The effect of multiple co-branding : an exploration through associative learning theory." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1179.
Full textKamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.
Full textOkunlola, Abraham Oladapo. "The role of marketing research in advertising." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/12672.
Full textYoung, Murray A. "Perceptual dispersion in a competitive market." Connect to resource, 1988. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1262695111.
Full textPereira, Beatriz de Castro Sebastião. "Pesquisa etnográfica em marketing." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-03092008-115700/.
Full textConsumer behavior studies entail complex situations that are not simple to understand by quantitative research techniques. Recently there is an enhancement in the use of qualitative methods to help interpret the individual and the group in their behaviors. In business and marketing researchers with qualitative work are increasingly using techniques, and methods that are common in sociology, anthropology, and psychology which have suitable developments to these areas of knowledge. Ethnography originated from anthropology and sociology with group approaches seems to be a good tool to marketing studies. This work discusses how ethnography was originated and developed as a research methodology in anthropology and to show how its use was extended to other areas of knowledge, specifically in marketing. The evolution of ethnography in the academic and applied research universes is emphasized, as well as how the methodology was adapted to be used in consumer behavior studies. The study focus on the uses and limitations of ethnographic research in marketing. This is made by an essay based on analytical and descriptive bibliographic research, complemented by in depth interviews with professionals that use or know the methodology applied to marketing. The conclusion is that the method is adequate in marketing research if applied with methodological rigor. This kind of research has the advantage of revealing why some behaviors related to the reference group occur, what is not possible with other research approaches. The methodology presents more benefits when the consumer behavior is strongly related with cultural characteristics of the group that the consumer belongs.
Flynn, Kevin. "THE RMS FRAMEWORK OF ACADEMIC MARKETING RESEARCH PRODUCTIVITY." Cleveland State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=csu1600792969043768.
Full textBooks on the topic "Marketing research"
Kress, George. Marketing research. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1988.
Find full textWong, Toon Quee, and Wong Toon Quee. Marketing research. 3rd ed. [Singapore]: Marketing Institute of Singapore, 1999.
Find full textA, Aaker David. Marketing research. 6th ed. New York: Wiley, 1998.
Find full textWilson, Alan I. Marketing Research. London: Macmillan Education UK, 2019. http://dx.doi.org/10.1057/978-1-352-00112-9.
Full textWest, Chris. Marketing Research. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9.
Full textBurns, Alvin C. Marketing research. Englewood Cliffs, N.J: Prentice Hall, 1995.
Find full textBurns, Alvin C. Marketing research. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 1998.
Find full textF, Bush Ronald, ed. Marketing research. New Delhi: Pearson, 2007.
Find full textV, Kumar, and Day George S, eds. Marketing research. 9th ed. Hoboken, NJ: Wiley, 2007.
Find full textF, Bush Ronald, ed. Marketing research. 7th ed. Boston: Pearson, 2014.
Find full textBook chapters on the topic "Marketing research"
Baker, Michael J. "Marketing research." In Marketing, 235–64. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_10.
Full textLancaster, Geoff, and Paul Reynolds. "Marketing Research." In Marketing, 101–17. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14039-8_6.
Full textMcDonald, Malcolm, Martin Christopher, and Margrit Bass. "Marketing research." In Marketing, 66–88. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_4.
Full textGroucutt, Jonathan, and Cheryl Hopkins. "Marketing Research." In Marketing, 59–81. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_3.
Full textLancaster, Geoff, and Paul Reynolds. "Marketing Research." In Marketing, 117–36. London: Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-37409-6_6.
Full textRajagopal. "Marketing Research." In Contemporary Marketing Strategy, 245–72. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_9.
Full textBaker, Michael J. "Marketing Research." In Marketing Strategy and Management, 279–312. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_12.
Full textHannagan, Tim. "Marketing Research." In Marketing for the Non-profit Sector, 49–62. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_4.
Full textBaker, Michael J. "Marketing Research." In Marketing: An Introductory Text, 229–58. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_10.
Full textMeidan, Arthur. "Marketing Research." In Marketing Financial Services, 50–82. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-24475-1_3.
Full textConference papers on the topic "Marketing research"
Muis, Indra, Triyogo Mulyo Adhi, and Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance." In 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.
Full textMcCormick, Debra. "MARKETING TALT." In 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1451.
Full textJia, Boxiang. "Research on Marketing Segmentation." In 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210319.012.
Full textSun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy." In 2016 5th International Conference on Social Science, Education and Humanities Research. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.
Full textReis, Lea, Christian Maier, and Tim Weitzel. "Chatbots in Marketing." In SIGMIS-CPR '22: 2022 Computers and People Research Conference. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3510606.3550204.
Full textHai-yan, Zhang, Wang Qi, and Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences." In 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.
Full textThi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.
Full textYang, Shu. "Research on WeChat Marketing Strategy." In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210121.125.
Full textZvyagin, L. S. "System modeling in marketing research." In 2016 XIX IEEE International Conference on Soft Computing and Measurements (SCM). IEEE, 2016. http://dx.doi.org/10.1109/scm.2016.7519740.
Full textLu, PingJun, and XiaoWen Huang. "Marketing Research for Motorola Company." In 2014 International Conference on Social Science (ICSS-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/icss-14.2014.3.
Full textReports on the topic "Marketing research"
de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.
Full textCarpenter, Brandon, Nick Howell, and Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Ames: Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.
Full textBien, Amos, Martha Honey, Abigail Rome, and Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, June 2007. http://dx.doi.org/10.18235/0010705.
Full textWiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, April 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.
Full textClayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, May 2013. http://dx.doi.org/10.21236/ada592762.
Full textShackson, R. H. Marketing research for EE G Mound Applied Technologies' heat treatment process of high strength materials. Office of Scientific and Technical Information (OSTI), October 1991. http://dx.doi.org/10.2172/5160233.
Full textPANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.
Full textBusso, Matías, Kyunglin Park, and Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, November 2023. http://dx.doi.org/10.18235/0005302.
Full textZilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.
Full textFinkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, August 1993. http://dx.doi.org/10.32747/1993.7568099.bard.
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